0% found this document useful (0 votes)
45 views3 pages

UX-website Deconstruct Review

Priceline is a website that allows customers to book discounted flights, hotels, rental cars and vacation packages worldwide. The site has usability issues including a lack of consistency between one-way and roundtrip flight booking options, multiple tabs opening without back buttons, and check-in/checkout dates that erase if one date is changed. Recommendations include maintaining consistent features, redesigning the information architecture to reduce tabs, and using separate date pickers for check-in and checkout dates.

Uploaded by

G Jignesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
45 views3 pages

UX-website Deconstruct Review

Priceline is a website that allows customers to book discounted flights, hotels, rental cars and vacation packages worldwide. The site has usability issues including a lack of consistency between one-way and roundtrip flight booking options, multiple tabs opening without back buttons, and check-in/checkout dates that erase if one date is changed. Recommendations include maintaining consistent features, redesigning the information architecture to reduce tabs, and using separate date pickers for check-in and checkout dates.

Uploaded by

G Jignesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

User Experience and Design

Site URL: https://www.priceline.com/


Priceline (https://www.priceline.com/) is a commercial online website for customers looking
fortravel discounted rates on Flights, Hotels, Rental Cars, Vacation Packages, Cruises all around
the world. This Online-Shop also provides an application for both apple and android platform.

Why you chose the site?


Priceline customers are mainly travelers with family or a peripatetic who likes to travel different
places and book hotel, cars before reaching their destination. He/ She can book flights, hotels or
rental cars to travel around the cities in a reasonable / discounted price without the help of travel
agents.

I once used Priceline website to my book flights to India and found out a lot of usability issues
during booking process. Also, many of the other customers gave negative feedback on website
design and functionality. Since I myself experienced issues in the site and went through site
reviews on https://www.consumeraffairs.com/travel/priceline.html website. I decided to deconstruct and
provide some recommendations for major issues in the website.

Deconstruct Website
1. Lack of consistency
Issue: Customers filling flight details are given different option during Round-trip and
One-way trip. User selecting one-way flight doesn’t been provided with additional option
checkmark to choose hotel/car which might be inconvenient for users selecting one-way
trip option as they need go into different tab to checkout hotel, car combo packages.

Page 1 of 3
2. Multiple tabs and no back buttons.
Issue: when user clicks on different bits of information, for every information click in each
page different tabs gets open as user may find it difficult to jump back and forth between
tabs that can increase cognitive load. Also, Website does not provide any back-button option
within the pages.

3. Check-in and Checkout dates/Departing-Returning dates


Issue: During check in and check out dates, user has been provided with single clickable
options for both check in and check out dates i.e., if user is fine with check in date but need
to edit check out date then user check-in date will get erased hence he again need to repeat
the process by going back and selecting his check in date and also check out date which is
time consuming.

Page 2 of 3
Recommendations

1. Maintain consistency in features of websites as some of the options do not provide addi-
tional checkmarks as other options.
2. Adding related contents concise into a single page as much as possible by redesigning
site information architecture which can help user’s confusion to travel between tabs and
get lost during tab navigations.
3. Using two date picker Icons instead of one for check-in and Checkout dates.

Page 3 of 3

You might also like