CHAPTER-I

INTRODUCTION OF THE STUDY

CONSUMER SATISFACTION

1.1 MEANING

CONSUMER SATISFACTION (CSAT) is a term frequently used in marketing. It is a

measure of how products and services supplied by a company meet or
surpass customer expectation. Consumer satisfaction is defined as "the number of customers,
or percentage of total customers, whose reported experience with a firm, its products, or its
services (ratings) exceeds specified satisfaction goals". Customers play an important role and
are essential in keeping a product or service relevant; it is, therefore, in the best interest of the
business to ensure consumer satisfaction and build customer loyalty.

1.2 DEFINITION

According to Philip Kotler consumer satisfaction “as a person’s feelings of pressure or

disappointment which resulted from comparing a product’s perceived performance or
outcome against his/her expectations”.

According to Hanse mark and Albins son “satisfaction is an overall customer attitude towards
a service provider or an emotional reaction to the difference between what they receive,
regarding and what they receive, goal or desire”.

According to Hoyer and Maclnnis said that “CONSUMER SATISFACTION can be

associated with the feelings of acceptance happiness, relief excitement and delight”. Since
completing his master’’ degree in 1988 kavin Cacioppo has been for the lending integrated
enclosure manufacture. In his present role as global account leader, he has applied both
theory and experience to support the world target semiconductor original equipment
manufacturer in the used states and abroad. His work continues to identify, in the perfection
of the customer.

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1.3 SCOPE OF THE STUDY

The main aim of the study is to examine the different factors influencing the customers
towards OnePlus mobile. This helps to understand the literacy level of customers who
purchase OnePlus mobile. The study helps to know the customers satisfaction level of
One plus mobile.

1.4 OBJECTIVES OF THE STUDY

1) To identify the factors influencing customers to buy OnePlus mobile phone.

2) To know the level of satisfaction in OnePlus mobile phone.

3) To identify the problems faced by the customer using OnePlus mobile.

1.5 TOOL USED FOR THE STUDY

• Simple Percentage Analysis

1.6 LIMITATIONS OF THE STUDY

1) The present study is based only on the sample selected.

2) The result of the analysis in the study are fully dependent on the information given by the
respondents only.

3) The data was collected from the mobile users in the Coimbatore City. So, the findings of
the study may not be considered for other areas.

4) In this project, we have tried to present facts with figures penetrating to our survey skills it
has some limitations which are there in this project need identification.

5) The sample survey is done on a very small number of people thus the results drawn may
be different from the opinion of the universe.

6) Lack of time and other resources as it was not possible to conduct survey at large level.

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 CHAPTER-II

REVIEW OF LITERATURE

2.1 REVIEW OF LITERATURE

• Fred Robins, (2003) analysed that the marketing of the next generation of mobile
phones. It begins with comments on the state of the telecom industry and
draws attention to elements of technological and product convergence,
highlighting the point that while industry convergence on digital technology is a fact,
today’s mobile telephony marketplace is nonetheless characterized by three
generations of technology and the latest generation, 3G, embraces three related
but competing standards. The research examines 2G, 2 and a half G and 3G
developments around the world and identifies factors relevant to the marketing of 3G,
including recognition of geographical and user diversity and the consequent need for
marketers to keep these various user perspectives in mind. However, customer
desire for personalisation, including personalised 3G services, are important
features of the marketplace, as will be the availability of simple, secure payment
systems.
• Heikki Karjaluoto, Jari Karvonen et al, (2005), had analysed that Mobile phone
markets are one of the most turbulent market environments today due to increased
competition and change. Thus, it is of growing concern to look at consumer buying
decision process and cast light on the factors that finally determine consumer choices
between different mobile phone brands. On this basis, this research deals with
consumers’ choice criteria in mobile phone markets by studying factors that influence
intention to acquire new mobile phones on one hand and factors that influence on
mobile phone change on the other are some general factors that seem to guide the
choices. The two studies show that while technical problems are the basic reason to
change mobile phone among students; price, brand, interface, and properties are the
most influential factors affecting the actual choice between brands.
• Jaakko Sinisalo, Jari Salo, Heikki Karjaluoto, Matti Leppäniemi, (2007) states that the
purpose of their study is twofold. First, in order to guarantee a coherent discussion
about mobile customer relationship management (MCRM), this paper presents a
conceptualization of MCRM delineating its unique characteristics. Second, the
authors develop the empirically grounded framework of the underlying issues in the

3
 initiation of MCRM. Researchers have identified issues that can be divided into three
categories (exogenous, endogenous, and MCRM-specific) the company must take into
account when moving towards MCRM.
• Hande Kimiloglu, V. Aslihan Nasir, Süphan Nasir, (2010), aims to discover
consumer segments with different behavioural profiles in the mobile phone market.
Pragmatic consumers are found to give high importance to the functional, physical
and convenience-based attributes of the product. The abstemious group also gives
importance to functionality along with design. While value-conscious consumers
focus strongly on price, the charismatic segment represents the want-it-all
group valuing many attributes such as technological superiority, practicality,
durability, functionality, and design. The study also includes findings and discussions
about the differences these clusters display in terms of their involvement and loyalty
styles.
• Androulidakis G. Kandus (2011) correlated the brand of mobile phone user security
practices. Users show different behaviour in an array of characteristics according to
the brand of the mobile phone they are using. As such, there is categorization
of arrears, different for each brand, where users are clearly lacking security mind,
possibly due to lack of awareness. Such a categorization can help phone
manufacturers enhance their mobile phones regarding security, preferably
transparently for the user.
• Tajzadeh Namin Aidin (2012) analysed that the process of deciding over (choosing) a
brand may be influenced by situation and content. The findings suggest a significant
relationship between the variables “brand attitude” , and “product (cell phone)
choice”. In addition, no significant relationship was found between individual
decision-making processes (independent or mediated) and product choice.
• Arike, Allar (2015) As the global smartphone market matures, most former major
players have found their selves either obsolete or on the verge of becoming obsolete.
This has allowed smaller and more nimble players such as OnePlus to emerge to the
scene. Producing products with the same specifications than Samsung or HTC,
OnePlus has managed to bring price down to half of the competitors offering.
OnePlus, a Chinese company, founded in December 2013 has managed to achieve
global sales of over 1.5 million units with the help of scarcity, controversial marketing
campaigns and superior value. This despite any traditional advertising such as TV or

4
 billboard advertisements and without having single shops outside China. OnePlus
employs rather unique purchase process that requires an invite to have a right to
purchase their products.
• Customers Perspective of a Non-Reward Referral Marketing a Case Study of OnePlus
Smartphone Manufacturer Dennis LuuMuhamadLubwamaSebisubi January 2016.The
aim of this study is to analyse how a non-reward referral program can be operated
without offering a real incentive to one referring someone else to a company. A case
of OnePlus smart phone Manufacturer Company is used to illustrate the topic under
study in the introduction chapter to give the reader a clear picture of the study. The
research concludes that product quality factor is most essential for a functional non-
reward referral system. But also, what consumer behaviour does a company have to
create in their customer, for such a system should work.
• Puneet Walia and Dr Lalit Singla (2017) had made research on “The study of analysis
of factors influencing consumer purchase decision of cellular phones”. The expansion
of communication technology such as cellular phones, global positioning system and
wireless internet are continuously evolving and advancing and the needs of a
consumers. The main motive of the research is to analyse the highly influencing
factors for cellular phone purchase decision in Patiala, Punjab. The data are collected
300 respondents with certain questionnaire. Now a day’s cellular phones have
tremendous improvements in the several factors include in the cellular phones.
• Gaurav Verma and Dr. Binod Sinha (2018) had made their “A study on brand
positioning of OnePlus mobiles: qualitative analysis”. The OnePlus plays a very
important role in the online selling. The objective is to satisfy the level of consumers,
who uses this mobile. OnePlus is the first handset launched in markets. Its series 38
countries and regions around the world. Through this the OnePlus, shows a maximum
satisfaction to the customers.

5
REFERENCES

1. Fred Robins, (2003) analysed that the marketing of the next generation of mobile
phones.
2. Heikki Karjaluoto, Jari Karvonen et al, (2005), had analysed that Mobile phone
markets are one of the most turbulent market environments today due to increased
competition and change.
3. Jaakko Sinisalo, Jari Salo, Heikki Karjaluoto, Matti Leppäniemi, (2007) states that the
purpose of their study is twofold.
4. Hande Kimiloglu, V. Aslihan Nasir, Süphan Nasir, (2010), aims to discover
consumer segments with different behavioural profiles in the mobile phone market.
5. Androulidakis G. Kandus (2011) correlated the brand of mobile phone user security
practices.
6. Tajzadeh Namin Aidin (2012) analysed that the process of deciding over (choosing) a
brand may be influenced by situation and content. The findings suggest a significant
relationship between the variables “brand attitude” , and “product (cell phone)
choice”.
7. Arike, Allar (2015) As the global smartphone market matures, most former major
players have found their selves either obsolete or on the verge of becoming obsolete.
8. Revathy Raja Sekaran, S. Cindhana and C. Anandha Priya (2018) Consumer
perception and preference towards smartphone.(ONLINE) ICTACT JOURNAL ON
MANAGEMENT STUDIES.
9. Gaurav Verma, Dr. Binod Sinha A study on brand positioning of OnePlus mobiles.
10. Puneet Walia and Dr.Lalitsingle (2017), A study of analysis of factors influencing
consumer purchase decision of cellular phones.

6
 CHAPTER-III

PROFILE OF THE COMPANY

3.1 COMPANY PROFILE

The ONEPLUS Philosophy

At OnePlus, they follow a simple philosophy: “NEVER SETTLE” which illustrates their will
to disrupt the way companies design and build mobile devices.

Unlike other manufacturers, they don’t see a smartphone as a list of tech specs and features.
They focus on delivering the best end-user experience on a day-to-day basis. To do so, their
approach integrates three main elements: people (desirability), technology (feasibility) and
business (viability).

Every day, their people bring this philosophy to life. The leaders search for the brightest
talent from around the world and give them the resources they need to be the best at what
they do. The result is that all its products—from memory chips that help businesses store vital
knowledge to mobile phones that connect people across continents have the power to enrich
lives. And that’s what making a better global society all is about.

3.2 MISSON OF THE COMPANY

“Everything we do at OnePlus is guided by our mission: Our mission is to share the best
technology, built hand-in-hand with you.”

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3.3 VISON OF THE COMPANY

As stated in its motto, OnePlus’ vision for the new decade is, "to pursue excellence, in other
words Never Settle.

"The goal for OnePlus is to become a respected, global brand.

This new reflects OnePlus commitment to inspiring its communities by leveraging its three
key elements: people (desirability), technology (feasibility) and business (viability).

Through these efforts, Samsung hopes to contribute to a better world and a richer experience
for all.

To this end, OnePlus has also established three strategic approaches in its management:
“Creativity,” “Partnership,” and “Talent.”

3.4 VALUES OF ONEPLUS

We believe that living by strong values is the key to good business.

It is our commitment to bring the best possible technology to users around the world,
reaffirmed by our personal experiences as smartphone geeks. Only a few devices available on
the market satisfy tech lovers. We believe that consumers shouldn’t choose between
performance, quality, and price. Our motto – Never Settle – illustrates our will to disrupt the
way companies design and build mobile devices.

8
At OnePlus, a rigorous code of conduct and these core values are at the heart of every
decision we make.

Engage with users.

Designing the best smartphone experience requires a full understanding of people’s

expectations and desires. We believe that engaging with costumers would provide us with the
best insights on tech scene, as seen by avid users, as well as excellent feedback on existing
devices.

Design the best combination.

A smartphone is more than the sum of its parts. It is the combination of complementary
components that offer an overall experience. Some companies make believe that a particular
spec can totally transform a device. However, specs frequently conflict with each other. A
powerful battery lets the device run for longer, but frequently increases its thickness and
weight. At OnePlus we believe that a mobile experience must take a holistic approach to be
optimal.

Partner with the experts

OnePlus simply aims to create the best products that we can for consumers. Partnering with
the OS experts like Cyanogen Inc. is not only a disruptive way to deliver our promises but
allows us to leverage OnePlus high performance hardware.

Maximize the consumer value.

Companies generally focus on retail price first when defining phone specs. The better the
phone specs, the more expensive the product. We believe that there are new ways to
incorporate more technology with no extra cost.

OnePlus doesn’t compromise on product quality and plans to offer greater value to
consumers through innovative design and outline strategy.

Premium quality beautiful design

OnePlus builds only beautifully designed devices with the highest quality because our users
would never settle for anything less. OnePlus is excited about the future. OnePlus is now
finally going to chase the ultra-premium market. The idea is that not just to be a flagship

9
killer. It also wants to be a flagship phone. The company along with its goal of launching
more than one phone, plans to launch a phone with cutting edge technologies.

3.5 MAJOR COMPETITORS

• OnePlus
• Xiaomi
• ASUS
• Huawei
• Samsung
• Sony
• Apple
• Lenovo
• Nokia
• Ericsson
• OPPO

3.6 ONEPLUS IN INDIA

In December 2014, alongside the release of OnePlus in India exclusively through Amazon,
OnePlus also announced plans to establish a presence in the country, with plans to open 25
official walks in service centres across India. As of today, there are 52 walks in service
centres in India. India will become home to OnePlus ’ second global headquarters as a R&D
centre which has been proposed to be set up in Bangalore or Hyderabad, either of the two
cities. One plus has recorded a sale of Rs 500 cr in India which makes it a 100% growth rate
than what it earned the last year (Rs 250 cr). Almost all users seem to be satisfied with the
brand, with more than 90% of them rating their phones 4 or higher on a scale of 5 when it
comes to ‘value for money’. During the first half of the year 2018, it surpassed rivals
Samsung and Apple to become India’s bestselling smartphones brand in the premium
(Rs30000 plus) segment.

Entry of OnePlus in India

Emerging Markets (EMs) with large consumer bases and untapped demand constitute the
major growth opportunities for the multinationals and global companies. However, not all

10
companies are successful in establishing a foothold, leave alone operating profitably, in
such markets. For most, it takes years of struggle before they can even breakeven. Marketing
is difficult in such EMs because of little or no market data, non-existent or poorly developed
distribution systems, lack of regulatory discipline, and where regulations exist, a propensity
to change them frequently and unpredictably. OnePlus entered India in December 2013 ,
owned by Pete Lau and Carl Pei. As of July 2018, it officially serves 34 countries. It is
majority owned by Oppo as its only shareholder, which is a subsidiary of BBK
electronics along with Vivo and Realme. However, both are independent companies, but
OnePlus uses the manufacturing line of oppo and even share’s a part of its supply chain.

3.7 PRODUCTS

OnePlus 1

OnePlus One

The company's first product was the anticipated OnePlus One. It was unveiled on 22 April
2014, and was claimed as the "2014 Flagship Killer". The smartphone had comparable, and
in some ways better, specifications to other flagship phones of the year, while being sold at a
significantly lower price at $299 for the 16 GB version or $349 for the 64 GB version.

Criticisms of OnePlus One included the omission of the microSD slot. Lack of storage
bottlenecked the system and lack of a removable battery gave a frustrating experience to
some users. Input inconsistencies such as a flawed voice control system and oversensitive
gesture shortcuts also thwarted the experience. Some units had an issue where a yellow band
would appear at the bottom of the display. This issue was not covered under the warranty.

OnePlus 2

The OnePlus 2 was the successor to the company's successful first phone. It was unveiled a
little over a year after the OnePlus One, on 27 July 2015. The company promoted it as the
"2016 Flagship killer". There were extremely lofty expectations for the second-generation

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OnePlus phones, partly because the company managed to create a high amount of hype for
the then-upcoming phone.

The OnePlus 2 had specifications comparable to other flagship phones of the time, including
the Qualcomm Snapdragon 810, though OnePlus had decided to leave out an NFC chip, as it
didn't see mobile payment being an essential feature at the time. The phone was also one of
the first Android devices to use a USB-C port over the older micro USB port.

OnePlus X

Shortly after the launch of the OnePlus 2, OnePlus co-founder Carl Pei hinted at the launch of
a new device at the end of 2015 when interviewed at one of the popup events in New York
City. Being the successor to OnePlus 2, OnePlus X was OnePlus' entrance to the budget
phone market, at 5 inches instead of the One and 2's 5.5 inches. The phone was unveiled on
29 October 2015. The phone was sold for $249, and consisted mostly of the same internal
components as the year and half old OnePlus One, but had an AMOLED display. The
OnePlus X comes preloaded with Oxygen OS version 2.1.2, the OnePlus' build
of Android 5.1.1 "Lollipop".

OnePlus 3

The OnePlus 3 was unveiled on 14 June 2016 as a successor to OnePlus 2 in the main series.
This was the first OnePlus device to be not part of the invite system. The 3 was the
company's first "metal unibody" phone and launched with a Qualcomm Snapdragon 820, 6
GB of RAM and 64 GB of UFS 2.0 storage. The phone was well regarded amongst critics,
mostly for its low price and high specifications.

OnePlus 3T

The OnePlus 3T was unveiled on 15 November 2016 as a minor upgrade to the still relatively
new OnePlus 3. The upgrade consisted the use of a newer SoC; the Qualcomm Snapdragon
820 was replaced with the Snapdragon 821. Also introduced were a higher-capacity battery,
64 or 128 GB of storage and a 16 MP front-facing camera. The phone launched in the US on
22 November 2016 and in the EU on 28 November 2016.

OnePlus 5

The OnePlus 5 was unveiled on 20 June 2017 as the successor to the OnePlus 3, skipping the
number 4, because in China, 4 is an unlucky number. It launched with a Qualcomm
Snapdragon 835, a dual-lens camera setup, up to 8 GB RAM, and up to 128 GB of storage. It

12
was released in two colors: Midnight Black and Slate Gray. A third limited edition color, Soft
Gold was released on 7 August 2017. Another special edition color was launched on 20
September 2017, in collaboration with Castelbajac.

OnePlus 5T

The OnePlus 5T was unveiled on 16 November 2017, as the successor to the OnePlus 5. It
features the same Qualcomm Snapdragon 835 SoC and storage options as its predecessor.
Notable features include a larger 6" 18:9 display, a new "Face Unlock" facial recognition
method, and an improved dual-lens camera. The device which came out of the box running
Android 7 Nougat recently received the last major update based on Android 10 Q.

OnePlus 6

OnePlus opened forums for the OnePlus 6 in April 2018 and launched the device on 17 May
2018. The phone notably features a display notch and water resistance (although not IP
Code rated). The smartphone was the first from the company to offer a 256 GB inbuilt
storage variant. It has a 6.28 inches FHD+ Optic AMOLED Display. It comes with a 16 MP
primary sensor with OIS and EIS and 20 MP depth sensor for portrait shots at the back and is
able to record at 4K resolution 60 FPS video and 16 MP front camera with EIS. It features a
3300 MAH battery and came with a 20 watts OnePlus Dash Charge. It was available in 4
color’s, "Mirror" black, "Midnight" black, "Silk" white and red. The Qualcomm Snapdragon
845 and Adreno 630 powered it.

OnePlus 6T

The OnePlus 6T was unveiled on 29 October 2018. It launched with a Qualcomm

Snapdragon 845, a dual-lens camera setup, up to 8 GB RAM, and up to 256 GB of storage. It
also features a larger 6.41" Optic AMOLED display, and launched with Oxygen OS-based
on Android Pie (Android 9). It became the first OnePlus phone to come with an in-display
fingerprint scanner.

OnePlus set a Guinness World Record title of "the most people unboxing a phone
simultaneously" on the launch of OnePlus 6T.

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OnePlus 7 and OnePlus 7 Pro

The OnePlus 7 and OnePlus 7 Pro were launched on May 14, 2019. The OnePlus 7 Pro and
OnePlus 7 are the first phones to go on sale with Universal Flash Storage (UFS) 3.0 storage.
They are powered by Qualcomm's Snapdragon 855 SOC. Like the predecessor, they come
with an optical in-display fingerprint sensor. The front camera has a 16 MP sensor. They
were launched with Android 9.0 Pie.

The OnePlus 7 Pro features a curved edge-to-edge 6.67" AMOLED display with a 3K
resolution and 90 Hz refresh rate. It comes in three variants: 6 GB RAM with 128 GB
storage, 8 GB RAM with 256 GB storage and 12 GB RAM option with 256 GB storage. The
OnePlus 7 Pro also features a 4000 MAH non-removable battery along with Warp Charge 30
technology.

The budget OnePlus 7, which was launched with the flagship Pro version is available in 6 GB
RAM with 128 GB of internal storage or 8 GB RAM with 128 or 256 GB of internal storage.
It features a 6.41 inches FHD+ Optic AMOLED Display (2340×1080 pixels resolution). The
rear camera has a 48 MP Sony IMX 586 primary sensor along with a 5 MP depth sensor.

OnePlus 7T and OnePlus 7T Pro

The OnePlus 7T was officially presented in New Delhi on September 26, 2019. The OnePlus
7T Pro was unveiled two weeks later. It features a new form-factor compared to its
predecessors, with a 20:9 aspect ratio instead of 19.5:9. This allowed OnePlus to make the
phone slightly taller than the older 6T and 7, while keeping the same width. OnePlus also
included the 90 Hz Fluid AMOLED display previously found on the OnePlus 7 Pro. While
OnePlus did keep the resolution at 2400×1080 pixels, the screen was one of its primary
selling points. While the OnePlus 7T is considered a significant upgrade compared to the 7,
the 7T Pro is a subtle upgrade over the 7 Pro.

Both phones are powered by Qualcomm's Snapdragon 855+ SoC and feature the same in-
display fingerprint scanner found on the OnePlus 7 Series. Only one variant was available for
each phone: 8 GB RAM with 128GB storage for the 7T (with another 256 GB storage variant
for the Indian market only), and 8 GB RAM with 256 GB storage for the 7T Pro. Both have a
slightly superior battery compared to their predecessors, the 7T included a 3800 MAH non-
removable battery (4085 MAH for the 7T Pro) alongside Warp Charge 30T technology. The
OnePlus 7T had a new camera system, featuring the same primary and wide-angle lenses,
though adding a third 2x telephoto lens (instead of 3x for the 7 Pro and 7T Pro). Both also

14
feature a new macro mode, allowing them to capture pictures up to 2.5 cm from the subject.
Both were the first phones to ship with Android 10 and Oxygen OS 10.0 out-of-the-box.

OnePlus 8 and OnePlus 8 Pro

The OnePlus 8 and OnePlus 8 Pro were unveiled on April 14, 2020. The 8 Pro is the first
OnePlus phone to have wireless charging (Warp Charge 30W). All 8 Pro models have water
resistance, although for the 8 it is present only on carrier models. The 8 has a 6.55-inch 1080p
20:9 screen with a 90 Hz refresh rate, while the 8 Pro has a larger 6.78-inch 1440p 19.8:9
screen with a 120 Hz refresh rate. The 8 Pro is one of the first smartphones able to display 1
billion colors using a 30-bit panel.

Both phones are powered by the Qualcomm Snapdragon 865 processor and Adreno 650
GPU. The battery capacity has been increased to 4300 MAH on the 8 and 4510 MAH on the
8 Pro. Storage and RAM options are shared between the two, with 8 or 12 GB of RAM and
128 or 256 GB of non-expandable UFS 3.0 storage. The 8's camera array consists of a 48 MP
wide sensor, a 16 MP ultrawide sensor, and a 2 MP macro sensor, while the 8 Pro's camera
array consists of a 48 MP wide sensor, a 48 MP ultrawide sensor and an 8 MP telephoto
sensor, with an additional 5 MP "Color Filter Camera" that enables one- or two- color filters
within the standard shooting mode.

OnePlus 8T

The OnePlus 8T was unveiled on October 14, 2020. The version sold by T-Mobile US is
branded as the OnePlus 8T+. The 8T breaks from the format started by the 7 series; OnePlus
stated that it has no plans to sell a Pro model. The overall design is like the 8, with a circular
display cutout for the front-facing camera. It features the same Fluid AMOLED with
HDR10+ support but reverts to a flat display. The display specifications are identical, with a
6.55-inch 1080p 20:9 screen; however, the refresh rate has been increased from 90 Hz to
120 Hz, matching the 8 Pro.

Like the 8, the 8T is powered by the Qualcomm Snapdragon 865 processor and Adreno 650
GPU. The battery capacity is 4500 MAH with a dual-cell design. It marks the debut of Warp
Charge 65, although it does not support wireless charging. Storage and RAM options are
carried over from the 8, with 8 or 12 GB of LPDDR4X RAM and 128 or 256 of non-
expandable storage. The camera module has a modern design, the array consisting of a 48
MP wide sensor, 16 MP ultrawide sensor, a 5 MP macro sensor, and a 2 MP monochrome
sensor, while the front camera uses a 16 MP sensor. Biometric options remain the same, with

15
facial recognition and an optical in-display fingerprint scanner. It is the first OnePlus device
to ship with Android 11 and Oxygen OS 11 pre-installed.

OnePlus 9 and 9 Pro

The OnePlus 9 and 9 Pro were unveiled on March 23, 2021. The 9 and 9 Pro are the first
OnePlus phones to use Hasselblad optics. Both phones have fluid AMOLED displays with
HDR10+ support and a 120 Hz refresh rate; the 9 has a flat 6.55-inch 1080p screen, while the
9 Pro has a curved 6.7-inch 1440p screen. Both the Qualcomm Snapdragon 888 processor
and Adreno 660 GPU power phones. Memory configurations are unchanged, with either 8
GB RAM and 128 GB UFS or 12 GB RAM and 256 GB UFS. The battery capacity is 4500
MAH for both phones and supports Warp Charge 65T. The 9 supports wireless charging in
certain regions but is limited to 15 W, whereas the 9 Pro can charge at 50 W. Both phones
have upgraded cameras and redesigned camera modules. Both phones have a 48 MP wide
sensor with 12-bit RAW color capture and 8K video, and a 50 MP ultrawide sensor utilizing
a new freeform lens. The 9 Pro has an additional 8 MP telephoto sensor which offers 3.3x
optical zoom.

The OnePlus 9R was launched on March 23, 2021, alongside the OnePlus 9 and 9 Pro. Like
the OnePlus 9, this phone also has a flat 6.55" AMOLED display with support for HDR10+
and a 120 Hz refresh rate. However, this phone does not use Hasselblad optics. This phone is
powered by the Snapdragon 870 processor, paired with the Adreno 650 GPU. The device
comes with either 8 or 12 GB of RAM, and either 128 or 256 GB of storage. The battery
capacity is 4500 MAH. The phone supports fast 65W wired charging but has no support for
wireless charging. The camera setup is identical to the one found on the OnePlus 8T. It
consists of a 48-megapixel primary camera, accompanied by a 16 MP ultrawide camera, a 5
MP macro camera, and a 2 MP monochrome camera. The front-facing camera has a 16 MP
sensor. The rear primary camera supports 4K@60 video recording, while the front-facing
camera supports up to 1080p@30 video recording.

The OnePlus 9RT was launched on October 13, 2021, as a successor to the 9R. It has a
slightly larger 6.62" 1080p AMOLED display with support for HDR10+ and a 120 Hz refresh
rate, as well as a 600 Hz touch sampling rate. The memory configurations are the same, with
either 8 or 12 GB of RAM, and either 128 or 256 GB of storage. The battery capacity is also
unchanged at 4500 MAH and supports Warp Charge 65T. The camera setup is unique, with a
50 MP wide sensor, accompanied by a 16 MP ultrawide camera and a 2 MP macro camera.

16
OnePlus 10 Pro

OnePlus 10 Pro was launched on 11th January 2022. The phone comes with a 120Hz LTPO
2.0 AMOLED display. The OnePlus 10 Pro is powered by octa-core Qualcomm Snapdragon
8 Gen 1 processor. OnePlus 10 Pro supports proprietary super-fast charging with 5000mAh
battery. OnePlus 10 Pro comes with 2nd-Gen Hasselblad 50 megapixels triple camera setup.
The OnePlus 10 Pro runs Color OS 12.1 in China or Oxygen OS in the US, both are based on
Android 12 and comes with 8GB and 12GB RAM and 128GB, 256GB and 512GB storage
options.

OnePlus 10T and Ace Pro

OnePlus 10T was launched on August 3, 2022, and a successor to OnePlus 9. This phone
shares the same design as OnePlus 10 Pro, and comes with 120Hz Fluid AMOLED,
Qualcomm Snapdragon 8+ Gen 1 processor, 50MP Sony IMX766 main camera and 150W
charging.

OnePlus 11

OnePlus 11 was launched on January 9, 2023, in China, and in other countries on February 7,
2023. This phone comes with Qualcomm Snapdragon 8 Gen 2 processor, 50MP Sony
IMX890 main camera and 100W charging.

Nord Series

OnePlus Nord

The OnePlus Nord was released on August 4, 2020, in India. The Nord is the first midrange
smartphone from OnePlus since the OnePlus X. It supports Warp Charge 30T. Additionally,
the Nord has a single loudspeaker in place of the 8 and 8 Pro's stereo loudspeakers. It uses a
Fluid AMOLED display with a 1080p 20:9 resolution, HDR10+ support and 90 Hz refresh
rate like the 8, with a smaller 6.44-inch screen and a flat display.

The Nord is powered by the Snapdragon 765G, Adreno 620 GPU and supports 5G. Battery
capacity is 4115 MAH. The camera array consists of a 48 MP wide sensor, an 8 MP
ultrawide sensor, a 5 MP depth sensor, and a 2 MP macro sensor. The front has a 32 MP wide
sensor and an 8 MP ultrawide sensor. Facial recognition and an optical in-display fingerprint
scanner are present as well. It is available in Blue Marble and Gray Onyx, and ships with
Android 10 and Oxygen OS 10.5 pre-installed.

17
OnePlus Nord CE 5G

The OnePlus Nord CE (Core Edition) 5G was announced on June 10, 2021. It has a 6.43-inch
1080p AMOLED at 90 Hz, an optical fingerprint scanner, and is powered by the Snapdragon
750G and Adreno 619 GPU with three storage configurations. The rear camera array uses a
64 MP wide sensor, an 8 MP ultrawide sensor and a 2 MP depth sensor; the front camera has
a 16 MP sensor. The battery has a capacity of 4500 MAH and supports Warp Charge 30T+. It
is available in Blue Void, Charcoal Ink and Silver Ray, and it ships with Android 11 and
Oxygen OS 11 pre-installed.

OnePlus Nord 2 5G

The Nord 2 5G succeeds the original Nord. The display is a 6.43-inch 1080p AMOLED at
90 Hz with an optical fingerprint scanner. It is powered by the MediaTek Dimensity 1200
with two storage configurations. The rear camera has a new 50 MP wide sensor with an
additional 8 MP ultrawide and 2 MP monochrome units; there is a single 32 MP sensor for
the front camera. The battery has a capacity of 4500 MAH and has a faster Warp Charge 65.
It is available in Gray Sierra, Blue Haze, and Green Wood, and it ships with Android 11 and
Oxygen OS 11 pre-installed.

OnePlus Nord CE 2 and Nord CE 2 Lite

The Nord CE 2 5G succeeds the original Nord CE. The display is a 6.43-inch 1080p
AMOLED at 90 Hz with an optical fingerprint scanner. It is powered by the MediaTek
Dimensity 900 with two ram configurations and one storage configuration. The rear camera
has a 64 MP wide sensor with additional 8 MP ultrawide and 2 MP macro units; there is a
single 16 MP sensor for the front camera. The battery has a capacity of 4500 MAH and has a
faster 65W Super VOOC charging. It is available in Gray Mirror and Bahama Blue and it
ships with Android 11 and Oxygen OS 11 pre-installed.

The Lite model has announced in April 28, 2022, along with OnePlus 10R (Indian OnePlus
Ace). It is available in 2 memory options: 6 and 8 GB RAM with 128 GB of storage. It is
available in Black Dusk and Blue Tide, and it ships with Android 12 and Oxygen OS 12.1
pre-installed.

18
 CHAPTER-IV
ANALYSIS AND INTERPRETATION

DATA ANALYSIS

TABLE.NO.4.1.1 GENDER OF RESPONDENTS

NO. OF
GENDER PERCENTAGE
RESPONDENTS
A. Male 28 56%
B. Female 22 44%
C. Others 0 0
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 56% of the respondent are male and 44% of
responded are female.

Majority (56%) of the respondents are male.

19
CHART.NO.4.1.1 GENDER OF RESPONDENTS

30

28

25

22

20

15 NO.OF RESPONDENTS
PERCENTATE

10

56% 44%
0 0 0 0
0
A. Male B. Female C. Prefer not to say D. Others

Source: Primary Data

20
TABLE NO.4.1.2 AGE GROUP OF RESPONDENTS:

AGE NO. OF RESPONDENTS PERCENTAGE

A. 11-15 0 0
B.16-20 33 66%
C.21-35 15 30%

D. Above 35
2 4%
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 66% of respondents belong to the age group 16 - 20
and 30% to age group belong to 21 - 35 and 4% of respondents belongs to age group above
35 years.

Majority(66%) of respondents are belong to 16-20 age group.

21
CHART NO.4.1.2 AGE GROUP OF RESPONDENTS:

35
33

30

25

20

15
15

10

66%
0 0 30% 4%
0
A. 11-15 B.16-20 C.21-35 D.Above 35

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

22
TABLE NO.4.1.3 OCCUPATION OF THE RESPONDENTS:

OCCUPATION NO. OF RESPONDENTS PERCENTAGE

A. Student 41 82%
B. Private
6 12%
employee
C. Government
0 0
employee

D. Self employed 3 6%

Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 82% of respondents belongs to student group and
12% belong to private employees and 6%of the respondents belongs to self-employed group
of people.

Majority (82%) of the respondents are student.

23
CHART NO.4.1.3 OCCUPATION OF THE RESPONDENTS:

45

41

40

35

30

25

20

15

10

5
3

82%
12% 0 0 6%
0
A. Student B. Private employee C. Government employee D. Self employed

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

24
TABLE NO.4.1.4 FREQUENCY OF PURCHASE

PERIOD NO. OF RESPONDENTS PERCENTAGE

A. Once in 6 months 1 2%
B. Yearly 5 10%
C. On new launches 5 10%
D. When one gets damage 39 78%

Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 78% of the respondents purchase mobile phones when
one gets damaged and 10% of them purchase on the new launchers and 10% of them
purchases yearly and 2% of them purchase once in in 6 months.

The Majority (78%) of respondents changes their mobile when one gets damaged.

25
CHART NO.4.1.4 FREQUENCY OF PURCHASE

45

40 39

35

30

25

20

15

10

5 5
5

1 78%
2% 10% 10%
0
A.Once in 6 months B.Yearly C.On new launches D.When one get damage

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

26
TABLE NO.4.1.5 USERS OF ONEPLUS MOBILE PHONE

YES/NO NO. OF RESPONDENTS PERCENTAGE

A. Yes 33 66%
B. No 17 34%
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 66% of respondents are users of OnePlus mobile and 34%
of respondents do not belong to OnePlus user’s category.

The majority (66%) are the users of OnePlus mobiles.

27
CHART NO.4.1.5 USERS OF ONEPLUS MOBILE PHONE

35
33

30

25

20

17

15

10

66% 34%
0
A.Yes B.No

NO.OF RESPONDANTS PERCENTAGE

Source: Primary Data

28
TABLE NO.4.1.6 BRAND OF SMARTPHONE RESPONDENTS USE

BRAND NO. OF RESPONDENTS PERCENTAGE

A. OnePlus 13 26%
B. Apple 7 14%
C. Samsung 9 18%
D. Other 21 42%
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that the brand of smartphone and respondent uses 42% of
them uses other brands and 26% of them use OnePlus and 18% of them uses Samsung and
14% of them uses Apple mobiles.

The majority (42%) of respondents use other brands of mobile phones.

29
CHART NO.4.1.6 BRAND OF SMARTPHONE RESPONDENTS USE

25

21

20

15

13

10
9

26% 42%
14% 18%
0
A.One plus B.Apple C.Samsung D.Other

NO.OF RESPONDANTS PERCENTAGE

Source: Primary Data

30
TABLE NO.4.1.7 MEANS TO KNOW ABOUT ONEPLUS

MODE NO. OF RESPONDENTS PERCENTAGE

A. Advertisement 18 36%
B. Family members 3 6%
C. Friends and relatives 23 46%
D. Other sources 6 12%
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 46% of respondents come to know about OnePlus is
by friends and relatives and 36% of them by advertisement and 12% of them comes to know
from other sources on 6% by family members.

The majority (46%) came to know about OnePlus through their friends and relatives.

31
CHART NO.4.1.7 MEANS TO KNOW ABOUT ONEPLUS

25

23

20

18

15

10

36% 46%
6% 12%
0
A.Advertisement B.Family members C.Friends and relatives D.Other sources

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

32
TABLE NO.4.1.8 NOTICED ONEPLUS ADVERTISEMENT

YES/NO NO. OF RESPONDENTS PERCENTAGE

A.YES 44 88%
B.NO 6 12%
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 88% of respondents have seen OnePlus advertisement on
12% of them have not seen OnePlus advertisement.

The majority (88%) had seen the OnePlus advertisement.

33
CHART NO.4.1.8 NOTICED ONEPLUS ADVERTISEMENT

50

45 44

40

35

30

25

20

15

10

88%
12%
0
A.Yes B.NO

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

34
TABLE NO.4.1.9 ADVERTISEMENT FEATURES INFLUENCED

FEATURE NO. OF RESPONDENTS PERCENTAGE

A. Concept and message 9 18%
B. Logo and slogan 19 38%
C. Picturization 22 44%
Total 50 100
Source: Primary Data

INTERPRETATION:

The above table shows that 44% of the respondents are influenced by picturization
and 38% by logo and slogan and 18% by concept and message.

The majority (44%) were influenced through picturization.

35
CHART NO.4.1.9 ADVERTISEMENT FEATURES INFLUENCED

25

22

20
19

15

10
9

38% 44%
18%
0
A.Concept and message B.Logo and slogan C.Picturization

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

36
TABLE NO.4.1.10 LIKING OF MARKETING

REVIEW NO. OF RESPONDENTS PERCENTAGE

A. Satisfactory 19 38%
B. Impressive 17 34%
C. Effective 12 24%
D. In effective 2 4%
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 38% of respondents feels satisfactory and 34% of them
feels impressive and 24% of them feels effective and 4% of them feels in effective.

Majority (38%) had satisfied with the marketing of Oneplus.

37
CHART NO.4.1.10 LIKING OF MARKETING

20
19

18
17

16

14

12
12

10

2
2

38% 34% 24% 4%

0
A.Satisfactory B.Impressive C.Effective D.In effective

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

38
TABLE NO.4.1.11 RECALLING ONEPLUS

IDENTITY NO. OF RESPONDENTS PERCENTAGE

A. Logo and slogan 26 52%
B. Message 4 8%
C. Presentation of
14 28%
advertisement
D. Model or celebrity 6 12%
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 52% of respondents recall OnePlus by logo and slogan
28% by presentation of advertisement and 12% by model or celebrity and 8% by message.

Majority (52%) respondents recall OnePlus by logo and slogan.

39
CHART NO.4.1.11 RECALLING ONEPLUS

30

26

25

20

15
14

10

5
4

52% 28%
8% 12%
0
A.Logo and slogan B.Message C.Presentation of D.Model or celebrity
advertisement

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

40
TABLE NO.4.1.12 WELL-VERSED OF ONEPLUS SHOWROOM

YES/NO NO. OF RESPONDENTS PERCENTAGE

A.YES 31 62%
B.NO 19 38%
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 62% of respondent have seen exclusive OnePlus
showroom and 38% of them have not seen exclusive OnePlus showroom.

Majority (62%) respondents have seen OnePlus showroom.

41
CHART NO.4.1.12 WELL-VERSED OF ONEPLUS SHOWROOM

35

31

30

25

20
19

15

10

62% 38%
0
A.Yes B.No

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

42
TABLE NO.4.1.13 REFLECTION OF ACTUAL PRODUCT IN
ADVERTISEMENT

YES/NO NO. OF RESPONDENTS PERCENTAGE

A. Yes 38 76%
B. No 12 24%
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 17% of respondents feels that advertisement reflects
the actual product and 24% of them does not feel the same.

Majority (76%) feels that advertisement reflects actual products.

43
CHART NO.4.1.13 REFLECTION OF ACTUAL PRODUCT IN
ADVERTISEMENT

40
38

35

30

25

20

15

12

10

76%
24%
0
A.Yes B.No

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

44
TABLE NO.4.1.14 IMPRESSION ABOUT THE PRICE RANGE

PRICE RANGE NO. OF RESPONDENTS PERCENTAGE

A. Economical 12 24%

C. Costly 30 60%
D. Neither 8 16%

Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 60% of respondent based on the price range carry about
OnePlus product 60% is costly and 24% is economical and 16% feel neither.

Majority (60%) feels OnePlus is costly.

45
TABLE NO.4.1.14 IMPRESSION ABOUT THE PRICE RANGE

35

30
30

25

20

15

12

10
8

60%
24% 16%
0
A.Economical B.Costly C.Neither

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

46
TABLE NO.4.1.15 REASON TO CHOOSE ONEPLUS

REASON NO. OF RESPONDENTS PERCENTAGE

A. Due to price 3 6%
B. Due to
18 36%
quality
C. Due to
23 46%
features
D. Due to
6 12%
design
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 46% chose OnePlus due to features and 36% due to
quality and 12% due to change and 6% due to prices.

The majority (46%) choose OnePlus due to its features.

47
CHART NO.4.1.15 REASON TO CHOOSE ONEPLUS

25

23

20

18

15

10

36% 46%
6% 12%
0
A.Due to price B.Due to quality C.Due to features D.Due to design

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

48
TABLE NO.4.1.16 IMPORTANT FEATURES FOR PURCHASING

ONEPLUS
FEATURE NO. OF RESPONDENTS PERCENTAGE

A. Design,
operating
18 36%
system
camera

B. Camera,
Ram, screen 23 46%
size

C. Easy to use,
battery life,
9 18%
sound
quality
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that three features important of the respondents while
purchasing a OnePlus mobile phones 46% is that camera, Ram, screen size and 36% is
design, operating system, camera and for 18% it is easy to use, battery life, sound quality.

Majority (46%) says camera, ram, screen size as important features.

49
CHART NO.4.1.16 IMPORTANT FEATURES FOR PURCHASING

ONEPLUS

60

50
50

40

30

23

20
18

10 9

46% 100%
36% 18%
0
A.Design,operating system B.Camera,Ram,screen size C.Easy to use,battery life, Total
camera sound quality

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

50
TABLE NO.4.1.17 SATISFACTION LEVEL OF AFTER SALES SERVICE

YES/NO NO. OF RESPONDENTS PERCENTAGE

A.YES 42 84%

B.NO 8 16%

Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 84 %of the respondents are happy with after sale service of
OnePlus, 16% not happy with after sale service of OnePlus.

The majority (84%) feel happy with after-sales service.

51
CHART NO.4.1.17 SATISFACTION LEVEL OF AFTER SALES SERVICE

60

50
50

42

40

30

20

10
8

84% 100%
16%
0
A.Yes B.No Total

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

52
TABLE NO.4.1.18 ATTRACTION OF ONEPLUS:

ATTRACTIVE NO. OF RESPONDENTS PERCENTAGE

A. PRICE 8 16%
B. PRODUCT
FEATURE 33 66%
C.PICTURIZATION 9 18%
Total 50 100%
Source: Primary Data

INTERPRETATION:
The above table shows that 66% of respondents are attracted by product features most
about OnePlus 18% by picturization and 16% are attracted by price.

The majority (66%) say product features attract them the most.

53
CHART NO.4.1.18 ATTRACTION OF ONEPLUS:

60

50
50

40

33

30

20

10 9
8

66% 100%
16% 18%
0
A.Price B.Product features C.Picturization Total

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

54
TABLE NO.4.1.19 PREFERENCE OF AFTER SALES SERVICE

AFTER SALES
NO. OF RESPONDENTS PERCENTAGE
SERVICE
A. Patience solving 10 20%
B. Complete
24 48%
solution
C. Quick follow up 16 32%
Total 50 100%
Source: Primary Data

INTERPRETATION:
The above table shows what respondents like most after Sales Service is that 48% like
complete solution and 32% likes Quick follow up 20% like patience solving.

The majority (48%) say they provide a complete solution regarding after-sales service.

55
CHART NO.4.1.18 ATTRACTION OF ONEPLUS:

60

50
50

40

30

24

20

16

10
10

48% 100%
20% 32%
0
A.Patience solving B.Complete solution C.Quick follow up Total

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

56
TABLE NO.4.1.20 REFLECTION OF BRAND VALUE:

YES/NO NO. OF RESPONDENTS PERCENTAGE

A.YES 43 86%

B.NO 7 14%
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 86% reflect brand value of OnePlus and 14% does not
reflect brand value of OnePlus.

Majority (86%) says product reflects the brand value.

57
CHART NO.4.1.20 REFLECTION OF BRAND VALUE:

50

45
43

40

35

30

25

20

15

10

86%
14%
0
A.Yes B.No

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

58
TABLE NO.4.1.21 SATISFACTION ABOUT SERVICE CENTRES

YES/NO NO. OF RESPONDENTS PERCENTAGE

A.YES 33 66%

B.NO 17 34%
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 66% of the respondents think that there are enough
service centres across the country and 34% of them feel that there are not enough service
centres across the country.

Majority (66%) respondents think there are enough service canters.

59
CHART NO.4.1.21 SATISFACTION ABOUT SERVICE CENTRES

Chart Title
35
33

30

25

20

17

15

10

66% 34%
0
A.Yes B.No

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

60
TABLE NO.4.1.22 PREFERENCE OF RESPONDENTS ON FUTURE
BRAND

YES/NO NO. OF RESPONDENTS PERCENTAGE

A.YES 41 82%
B.NO 9 18%

Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 82% of respondents believe OnePlus become the next
future brand on 18% do not feel the same.

Majority (82%) respondents think OnePlus can become a next future brand.

61
CHART NO.4.1.22 PREFERENCE OF RESPONDENTS ON FUTURE
BRAND

45

41

40

35

30

25

20

15

10 9

82%
18%
0
A.Yes B.No

NO.OF RESPONDENTS PERCENTAGE

Source: Primary Data

62
TABLE NO.4.1.23 FACTORS THAT RESPONDENTS LIKE ABOUT
ONEPLUS

LIKED
NO. OF RESPONDENTS PERCENTAGE
FEATURE
A. Picturization 10 20%
B. Price 6 12%
C. Product features 20 40%
D. Overall 14 28%
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 40% like product features on 28% like overall and 20% like
picturization on 12% likes price.

Majority (40%) of respondents like product features.

63
CHART NO.4.1.23 FACTORS THAT RESPONDENTS LIKE ABOUT
ONEPLUS

25

20
20

15
14

10
10

20% 40% 28%

0 0 12%
0
OPTION A.Picturization B.Price C.Product features D.Overall

Series1 Series2 Series3 Series4 Series5 Series6

Source: Primary Data

64
TABLE NO.4.1.24 SATISFACTION OF RESPONDENTS TO BUY ONEPLUS IN
FUTURE

YES/NO NO. OF RESPONDENTS PERCENTAGE

A.YES 42 84%
B. NO 8 16%
Total 50 100%
Source: Primary Data

INTERPRETATION:

The above table shows that 84% of the respondents would like to buy OnePlus in the
future and 16% do not want to buy OnePlus in the future.

The majority (84%) want to buy OnePlus mobile phones in future.

65
CHART NO.4.1.24 SATISFACTION OF RESPONDENTS TO BUY ONEPLUS IN
FUTURE

45

42

40

35

30

25

20

15

10
8

84%
0 0 16%
0
OPTION A.Yes B.No

Series1 Series2 Series3 Series4 Series5 Series6

Source: Primary Data

66
 CHAPTER-V

FINDINGS, SUGGESTION, AND CONCLUSION

5.1 FINDINGS

• Most of the consumers use OnePlus products.

• Advertisement has been an effective method for spreading awareness about OnePlus
products.

• Most of the consumers have seen OnePlus ads.

• Many consumers find the marketing of OnePlus effective and impressive.

• The logo/slogan and the message make people recall the brand.

• Youth are attracted more towards the picturization of the product.

• Adults are attracted more towards the product features considering the price of

the product.

• The male population is more attracted towards the picturization of the product

Keeping in mind the price of the product.

• Consumers do believe that OnePlus can become the next future brand.

• Consumers have been satisfied with the after sales service of OnePlus.

• It’s the product features that induces the consumers to buy the product.

• People find the OnePlus’ ads to be very effective as it sets an image of the brand

at the back of the mind of the consumers.

• People find that the ad truly represents the brand value.

67
5.2 SUGGESTIONS

• Company should concentrate on improving the after sales service of products as it is an

important factor for the sales of consumer products. Company should constantly get
innovative in advertising its products, mainly focusing on Value it will bring to the customer
after buying the product. Company can use some of the marketing tactics like distributing
free key chain, calendar, t-shirts for making brand popular among people. Dealer’s desire
more advertisement to be done through local newspaper and cable TV ads to make consumers
aware about the product. Advertisements of the company’s products should focus on quality
and main. Features. Proper Segmentation should be done and accordingly marketing
strategies. Should be planned for premium products Welcome call as well as follow up call
will help the company to maintain customer relationship: hence the company should focus on
such softer these aspects. Establish the service centre as per the ease of consumers
accessibility. Company should undertake repeated advertising as it is an effective toll to reach
the consumers. Company should/may undertake more innovative advertising. Company
should improve its picturization techniques for advertising. More service centres need to be
installed to make products more accessible. The OnePlus community can be better improved
by better responses techniques.

68
5.3 CONCLUSION

• With respect to the above study and the findings thereby are that the company has
entrenched into the urban market. With few more concerted efforts, the said organization
needs to enter the rural market to completely establish itself all over. Customer Service and
Satisfaction are of utmost important in this highly Competitive market Value Proposition
should be created in the eyes of the customer to gain Loyalty which will in turn help to
sustain and be a Leader in the Market Constant Investment in R&D will help an organization
to get Innovative products in the market and in turn lead to higher Customer Satisfaction.
Brand Recall is of utmost importance and the Company should make efforts to increase the
same Exclusive showrooms are of utmost importance and so the required investment should
be done to expand for the same.

69
 ANNEXURE

QUESTIONNAIRE

1) Name:

2) Gender: Male/Female

3) What is your age group?

(a) 11-15
(b) 16-20
(c) 21-35
(d) Above 35

4) Occupation

(a) Student

(b) Private employee

(c) Government employee

(d) Self employed

5) How frequently do you purchase mobile phones?

(a)Once in 6 months

(b) Yearly

(c) On new launches

(d) When one gets damaged

6) Are you the user of OnePlus mobile phone?

(a) Yes
(b) No

70
7) Which brand of smartphone do you use?

(a)OnePlus

(b) Samsung

(c) Apple

(d) Any other

8) By which means did you come to know about OnePlus?

(a) Advertisement
(b) Family members
(c) Friends and relatives
(d) Other sources
9) Have you seen OnePlus advertisement?
(a) Yes
(b) No

10) Which advertisement futures influenced you the most?

(a)Concept and message

(b) Logo and slogan

(c) Picturization

(d)Overall

11) How do you like marketing of OnePlus?

(a)Satisfactory

(b)Impressive

(c) Effective

(d)In effective

71
12) What makes you recall OnePlus?

(a)Logo and slogan

(b)Message

(c)Presentation of advertisement

(d)Model or celebrity

13) Have you ever seen exclusive OnePlus showroom?

(a)Yes

(b)No

14) Does the advertisement reflect actual product?

(a)Yes

(b)No

15) Based on the price range what impression do you carry about OnePlus products?

(a)Economical

(b)Costly

(c) Neither

16) Why did you choose OnePlus smartphone?

(a) Due to price

(b) Due to quality
(c) Due to features
(d) Due to design
(e) I don't know.

72
 17) What are the three features most important for you when purchasing a OnePlus
smartphone?

(a) Design ,operating system .camera

(b) Camera ,Ram ,screen size
(c) Easy to use, battery life, sound quality.

18) Are you happy with after sales service of OnePlus?

(a)Yes

(b)No

19) What attract you the most about OnePlus?

(a)Price

(b)Product features

(c)Picturization

20) What do you like the most about after sales Service?

(a)Patience solving.

(b)Complete solution

(c)Quick follow up

21) Do the OnePlus products reflect brand value?

(a)Yes

(b)No

22) Do you think there are enough service centre across the country?

(a)Yes

(b)No

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23) According to you can OnePlus become a next future brand.

(a) Yes

(b)No

24) As a user what do you like most about the OnePlus product?

(a) Picturization

(b)Price

(c)Product features

(d)Overall

25) Would you like to buy OnePlus phone in future?

(a)Yes
(b) No

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 BIBILOGRAPHY

WEBSITES

1. https://www.oneplus.in/
2. https://eprajournals.com/
3. https://www.mensxp.com/
4. https://www.indiatimes.com/

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