A Script for An Salesperson

Who Wants to Explore

New Methods
of Booking
Appointments
 MESSENGER CALL BOOKING SCRIPT

Booking calls and setting appointments have always been done through
phone calls for as long as anyone can remember. If you talk about booking
appointments through text or messenger before, everyone would’ve thought
you were crazy. Not anymore. As technology has continuously evolved, the way
sales are made has evolved with it. Is it possible to book appointments through
messenger? The answer is yes.

Although Messenger is not a fairly new technology, nobody had really thought
about tapping into it as a mode of selling before. There is no exact structure as to
how that conversation should go. How do you get someone to respond to you if
they easily leave you on “read”?

That’s exactly what this 7th Level Messenger Call Booking Script is for. It’s for
any salesperson who wants to explore new methods of booking appointments,
thereby increasing their audience outreach, and tapping into the cold market
that’s out there for the taking. It also includes an example of a messenger con-
versation that took place in real life

WHAT:
Messenger Process To Book Sales Calls or Triages

WHEN:
When engaged with a potential client via messengers

WHO’S INVOLVED:
{SETTER} - NAME

WHAT WE NEED TO KNOW:

• What they do • The problem they have
• What they are looking for • What impact does the problem have
• What are they doing to get that • If they want to change their situation
• Why they chose to do it that way

Level 7th Level SOP’S 2

 MESSENGER CALL BOOKING SCRIPT

Messenger is a great way to get in touch with your prospects quickly.

Getting them to respond to you just as quickly is not that easy—unless you
know the tricks of the trade. Take a look at the flow chart below to see how the
conversation should go:

Level 7th
7thLEVEL
Level PORTAL
SOP’S 3
 MESSENGER CALL BOOKING SCRIPT

Now that we’ve learned how the script flows, let’s take a look at the detailed
parts of the script. Use this when someone reaches out via Messenger:

STEP 1: Respond to the prospect and find a problem.

Check-in with them first before you ask about their goal.
“Hey, (PROSPECT’S NAME), how are you?
What made you reach out?”
Find a problem.
“Okay, cool, man. So what’s the goal at the moment? What are you working
towards?
Nice one. If anything, what are you currently doing to help get there?
How long have you been doing that?
Any reason why you chose ___?”

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7thLEVEL
Level PORTAL
SOP’S 4
 MESSENGER CALL BOOKING SCRIPT

STEP 2: Ask the key question.

“Okay, so do you like the ______ you have in place now?”

If Yes:
“Okay, great. What do you like about it?
Nice.
Okay, it sounds like it’s going (fairly well/okay/not too bad) for you. Is there
anything you would change about XYZ if you could though?”

If No:
“Okay, what don’t you like about it?
What do you mean by (PROSPECT’S ANSWER)?
Has that had any impact on you? In what way?
Just so I can see the rationale behind why you might be looking to INSERT
GOAL, but besides having a (repeat what they told you they wanted), what’s
the main reason why you’re looking to really streamline this process rather
than doing it the way you have been doing it?”

Ask another key question:

“Okay, that makes sense. But why is that important to you now though?
Okay, so tell me about the goal. What’s the goal bro? The real one ; )”

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7thLEVEL
Level PORTAL
SOP’S 5
 MESSENGER CALL BOOKING SCRIPT

STEP 3: Ask questions about specifics

(monthly sales, clients, etc.).

Okay, so with your current system, how far away are you from _____?
(They will, most likely, say ‘no.’)
Why is that?

Well, man, from what you have said I think what we do might work for you. From here, if
you think it’s appropriate, I can book you into a quick call with Mitchell where we can
see if there is a possibility of being able to help. Are you open to that?

STEP 4: Start booking sequence.

Now that you’ve got your prospect hooked, it’s time to book them for the actual
sales call. After booking, don’t forget to remind them about the date and time of your
appointment. You can either do a triage call or give them an insight and book a
sales call.

“Okay, awesome. What time zone are you in?

Do you want to do X day or Y day?
Okay. Morning or evening?
Does X time or Y time work?
Awesome, you are booked in with X on X day at X time.
Can you do me a favor?
Do you use a digital calendar or a paper calendar?
Can you please book this call into that now?
Okay, so we will see you on___at___.
Is there anything else that you need from me?”

Level 7th
7thLEVEL
Level PORTAL
SOP’S 6
 MESSENGER CALL BOOKING SCRIPT

OPTION 1: BOOK A TRIAGE CALL:

The process is the same, you book this if you are uncertain of the qualification level of
the prospect (i.e., under x amount per month revenue).

OPTION 2: GIVE INSIGHT. THEN, BOOK SALES CALL:

The process is the same but you feel that the prospect is an ideal client and is ready to
bypass the triage process.

STEP 5: Follow up to confirm the call.

“Once booked, schedule a time that you will personally follow up in about 48
hours (if possible) and 24 hours prior to the call.

• 48 hours out Send a resource that is helpful and relevant.

• 24 hours out: Ask if they saw the resource and what they thought about it.
Remind them of the appointment.

If the prospect fails to show up at the appointed time and date, you may now
proceed with the Ghost SOP sequence.

Level 7th
7thLEVEL
Level PORTAL
SOP’S 7
 MESSENGER CALL BOOKING SCRIPT

GHOST SOP SCRIPT FOR MESSENGER:

Getting ghosted is frustrating; it leaves you wondering whether there was anything
wrong with what you said or anything you could’ve done to make sure they show
up. Letting your emotions get the best of you is not a great way to get them to
re-engage. A surefire way to reignite that lost spark would be to tickle their funny
bones through the power of memes.

People love anything that makes them laugh! And what better way to do that
than through funny images circulating on social media? Add a personal touch to it
and you’ve created the best weapon in your arsenal that will get your prospects
re-engaging with you in no time.

The mindset with follow-up when someone ghosts:

• Assume the best. “They’re just busy.”
• Take your ego out of it.

MEMES TO USE TO RECOVER A GHOST:

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7thLEVEL
Level PORTAL
SOP’S 8
 MESSENGER CALL BOOKING SCRIPT

Here’s An Additional Strategy That’ll Surely Get Your

Prospect’s Attention:

Go to their personal profile. Like their most recent post and comment
“(PROSPECT’S NAME)! Check your DMs :)”

BONUS:
Check out this example of a real messenger conversation.

Level 7th
7thLEVEL
Level PORTAL
SOP’S 9