Targets:

Primary Targets: 3rd-year students of Hospitality Management and Tourism.

Aims:
Cultural Enrichment:
Aim: To provide an immersive experience that enriches the cultural understanding and
appreciation of Filipino traditions among CIT-U students.
Community Building:
Aim: Foster a sense of community and pride among CIT-U students, especially in the
Hospitality Management (HM) and Tourism programs.
Active Participation:
Aim: Encourage active participation in traditional sports and cultural activities to create
lasting memories and connections.
Objectives:
1. Cultural Enrichment:
Objective 1: Increase awareness of Filipino traditional sports and games among participants.
Achievement Strategy: Conduct engaging workshops and informational sessions on the
historical and cultural significance of each activity.
Objective 2: Facilitate meaningful interactions with cultural experts.
Achievement Strategy: Invite guest speakers and cultural influencers to share insights,
stories, and hands-on experiences.
2. Community Building:
Objective 1: Strengthen a sense of unity within the CIT-U community.
Achievement Strategy: Incorporate team-building activities into the event, emphasizing
collaboration and shared experiences.
Objective 2: Promote inclusivity and diversity.
Achievement Strategy: Feature a diverse range of traditional games and activities,
representing various regions of the Philippines.
3. Active Participation:
Objective 1: Increase event attendance compared to the previous year.
Achievement Strategy: Implement a targeted marketing campaign across multiple channels,
focusing on the unique and engaging aspects of the event.
Objective 2: Ensure high engagement levels during the event.
Achievement Strategy: Create a dynamic schedule with a mix of competitive and non-
competitive activities, appealing to a broad range of interests.

Achievement Strategies
Social Media Campaign:
Platforms: Utilize popular social media platforms such as Facebook, Instagram, and Twitter.
Content:
 Share visually appealing and culturally rich content, including teaser videos,
infographics, and event highlights.
 Create a dedicated event hashtag to encourage user-generated content and online
conversations.
Classroom Presentations:
 Engagement: Conduct interactive presentations in 3rd and 4th-year HM and Tourism
classes.
 Incentives: Offer incentives for early sign-ups, such as exclusive access to certain
activities or commemorative merchandise.
Student Organization Collaborations:
 Partnerships: Collaborate with HM and Tourism student organizations for wider
outreach.
 Involvement: Engage these organizations in event planning, encouraging them to host
pre-event activities or workshops.
Campus Roadshows:
 Interactive Displays: Set up interactive displays showcasing snippets of traditional
games and cultural performances.
 Engagement: Encourage student participation through mini-games, contests, and
giveaways during the roadshow.
Workshops and Educational Sessions:
 On-Campus Workshops: Conduct workshops on the historical and cultural
significance of indigenous games.
 Guest Speakers: Invite cultural experts to give talks and interactive sessions
Early-Bird Registration Incentives:
Exclusive Access: Offer early-bird registrants exclusive access to certain activities, VIP
seating, or custom event merchandise.
Flyer Distribution:
 Strategic Locations: Distribute visually appealing flyers in strategic locations around
the campus.
 Information: Ensure that flyers provide clear information about the event, its
schedule, and registration process.
Marketing Action Plan