NESTLE

INDTRODUCTION :
It is one of the main shareholders of L'Oreal, the world's
largest cosmetics company. Nestlé was formed in 1905 by the merger of the
"Anglo-Swiss Milk Company", which was established in 1866 by brothers
George and Charles Page, and "Farine Lactée Henri Nestlé" founded in 1867 by
Henri Nestlé
 CEO : Ulf Mark Schneider

COMPANY PROFILE :

Nestlé East and Southern Africa Region Profile

Nestlé is the world’s largest food and beverage company. It is

present in 187 countries around the world, and its 291,000 employees are
committed to Nestlé’s purpose of unlocking the power of food to enhance
quality for everyone, today and for generations to come.

In August 2018, we formed a new region known as the Nestlé East and
Southern Africa Region (ESAR), comprising of 23 countries, namely: South
Africa, Botswana, Namibia, Lesotho, Mauritius, Zimbabwe, Zambia, eSwatini,
Kenya, Mozambique, Tanzania, Comoros, Madagascar, Seychelles, Burundi,
Rwanda, Somalia, Ethiopia, Uganda, Malawi, South Sudan, Eritrea and Djibouti.
The ESAR region employs 3 200 employees. Operationally, we have seven
Nestlé factories across ESAR, located as follows: South Africa (five), Zimbabwe
(one) and Kenya (one).

In most of the countries where Nestlé operates, there is a plethora of socio-

economic challenges including the triple burden of disease: obesity,
micronutrient deficiencies and undernutrition.

To respond to these challenges, we bring this purpose to life through our

Creating Shared Value business approach. Creating Shared Value is our way of
delivering long-term positive impact for our shareholders and for society.

ORGANIZATION STRUCTURE :

Nestlé has a geographical divisional structure with operations

segmented into five key regions. For many years, Swiss multinational food and
drink company Nestle had a complex and decentralized matrix organizational
structure where its numerous brands and subsidiaries were free to operate
autonomously.
PRODUCT LINE :

Nestlé currently has over 2,000 brands[100][101] with a

wide range of products across a number of markets, including coffee, bottled
water, milkshakes and other beverages, breakfast cereals, infant foods,
performance and healthcare nutrition, seasonings, soups and sauces, frozen
and refrigerated foods, and pet food.[14] In 2019, the company entered the
plant-based food production business with its Incredible and Awesome Burgers
(under the Garden Gourmet and Sweet Earth brands). In 2020, Nestlé
announced additional plant-based products including soy-based bratwurst and
chorizo-like sausages.

 Nestlé Good Food Good Life.

 Nestle Bar One.
 Nestle Svelty.
 Nestle Omega Plus Adult Milk Powder.
 Nestle Choclait Chips Classic.
 Nestlé Fm85 Infant Milk 70g.
 Yorkie.
 Lion.
 Nestlé NANGROW Nutritious Milk Drink for Growing Children.
 Nestle A+ Nourish Plus Toned Milk,1L.
 NESCAFE Cappuccino latte 8 bags 144g.
 Nestle A+ Grekyo Greek Yoghurt.
 Milkybar Moosha 20g (India).
 Nestle Polo Mint Roll.
 Nestle a+ Slim Fat Free Milk Tetra Pack.
 Nestle Everyday Shahi Ghee.
  Nestle Toll House Morsels Semi-Sweet Chocolate.
 Nestle Munch Crisp-Pop Chocolate Coated Crunchy Wafer.
 Nestle Milkybar.
 Nestle Nestlé Munch Chocolate Coated Crunchy Wafer.
 Nestle Nan Excellapro 1 Infant Formula Powder.
 Maggi Tomato Ketchup Pichku.
 Nestle Cocoa.
 Coffee Crisp.
 Nestle a+ slim dahi-low fat, 400g cup.

Nestlé Good Food Good Life :

Good food, Good life is good business. We focus our energy

and resources where unlocking the power of food can make the greatest
difference to the lives of people and pets, protect and enhance the
environment, and generate significant value for our shareholders and other
stakeholders alike. Products that are right for consumers and right for the
planet are increasingly desirable and make for good business. This helps us be a
force for good.
Nestle Bar One :
The company is discontinuing certain sizes, and certain products,
but Bar One, Peppermint Crisp, Quality Street and Milky Bar are safe. However,
some products didn't make the cut. These include the Milo Bar, Bar One
Peanut, Milky Bar Peanut and Milky Bar Double. These products will be
discontinued from August.

Nestle Svelty :

Svelty is a delicious milk drink that gives you all the benefits of
drinking milk, like calcium, protein and vitamins. Svelty includes unique
ingredients like active fibres that helps reduce constipation and abdominal
bloating, ultimately improving your overall digestive health.Svelty is the
perfect milk to add to your balanced diet and exercise regimen, as they all
work together to help you maintain your figure and improve your general
health. Balanced meals,regular exercise and SVELTY® helps maintain your
figure because, Svelty provides all the benefits of milk with 0% fats.
Nestle Omega Plus Adult Milk Powder :

NESTLE OMEGA PLUS is a HEALTHIER

CHOICE certified reduced fat* milk that contains ActiCol, 1.2g plant sterols
which helps to LOWER CHOLESTEROL with 2 glasses a day
Nestle Choclait Chips Classic :

Slightly crunchy flakes covered with fine milk chocolate and

refined with decorative strips of dark chocolate

Nestlé Fm85 Infant Milk 70g :

Nestlé FM85 Infant Milk 70g is a supplement for low-birth-
weight infants. It provides 348kcal per 100g. In addition, its formulation helps
to improve the baby's weight and length. This product should always be taken
under the supervision of a paediatrician.
Yorkie :

In 1966 York Chocolate was discontinued, then 10 years later in 1976

York Chocolate is re-launched under than brand name YORKIE, with its name
due to it being manufactured at our factory in YORK where it still continues to
be produced to this day.

Lion :
When you feel like a great big bite" and was soon a roaring success with
consumers.. It was first produced at the York factory in the UK before being
transferred to the Fawdon factory in Newcastle in 1978. In 1988 is was re-
branded LION® and now is available in over 40 countries worldwide.
Nestlé NANGROW Nutritious Milk Drink for Growing Children :

Nestlé NANGROW is a nutritious milk drink

in a delicious, creamy vanilla flavour for growing children, aged 2 to 6 years old.
It contains Probiotics, DHA for Brain Development, Whey Protein for Muscles
and Essential Nutrients for Growth and Immune System function.

Nestle A+ Nourish Plus Toned Milk,1L :

NESTLÉ a+ Nourish Milk is manufactured

using ultra high temperature (UHT) technology to ensure complete destruction
of bacteria and spillage enzymes. It is ascetically filled using 6 layer tamper
evident packaging material for retaining quality throughout its shelf life.

NESCAFE Cappuccino latte 8 bags 144g :

Make your day a little more enjoyable with

NESCAFÉ Cappuccino Strong. "Hi there, I wanted to know how much caffeine is
in this product? Thank you for your help. Hi Matt, there's approximately 90mg
per serve.

Nestle A+ Grekyo Greek Yoghurt :

 NESTLÉ Greek Style Yogurt is the perfect
indulgence as it is healthy. It is low in fat and a good source for protein (for
natural variant) and calcium (for all variants). Every 2 servings of NESTLÉ Greek
Style Yogurt Natural 135g provide 24% of adult daily protein requirement.

Milkybar Moosha 20g (India) :

Polyphenols and flavonoids are two types of

antioxidants that can be found in white chocolate, and they may help protect
the body from inflammation, improve cardiovascular health, and even support
healthy skin.

Nestle Polo Mint Roll :

 POLO Sugar Free mints help to protect the mouth against dental
erosion. The sorbitol in POLO sugar free mints stimulates the production of
saliva, which is the mouths natural defence against acid. This helps to protect
your teeth against dental erosion caused by acidic foods and drinks.

Nestle a+ Slim Fat Free Milk Tetra Pack :

Including low fat products in your daily diet

can help maintain your calorie intake. Nestlé Slim Milk has the same goodness
of regular milk with 95% less fat as compared to cow or buffalo milk. This UHT
Treated Skimmed Milk, with the power of Calcium and Protein, has no added
preservatives.
Nestle Everyday Shahi Ghee :

One of the standout features of Nestle

Everyday Shahi Ghee is its purity and quality. It is made from pure cow's milk
and undergoes a traditional process of clarification, ensuring that it retains its
natural richness and aroma. The ghee has a smooth texture and a golden color,
indicative of its high-quality standards.

Nestle Toll House Morsels Semi-Sweet Chocolate :

Nestle Toll House Semi-Sweet Chocolate

Morsels stand ready to be used in any of your favourite baking recipes. For
anyone who isn't accomplished baking aficionados like we are, semi-sweet
chocolate is a form of dark chocolate. One of the standout features of Nestle
Everyday Shahi Ghee is its purity and quality. It is made from pure cow's milk
and undergoes a traditional process of clarification, ensuring that it retains its
natural richness and aroma. The ghee has a smooth texture and a golden color,
indicative of its high-quality standards.

Nestle Munch Crisp-Pop Chocolate Coated Crunchy Wafer :

MUNCH®chocolate lets you experience

crunchy wafer coated with rich chocolate. What makes it unique? Discover the
perfect texture, flavour and crunchiness of the wafer bar that will delight your
senses to the fullest.
Nestle Milkybar :

Nestlé NANGROW™ is a nutritious milk drink in a delicious, creamy

vanilla flavour for growing children, aged 2 to 6 years old. It contains Probiotics,
DHA for Brain Development, Whey Protein for Muscles and Essential Nutrients
for Growth and Immune System function.
Nestle Nestlé Munch Chocolate Coated Crunchy Wafer :

Munch is a wafer chocolate from Nestle, it

has a crunchy feel and a rich chocolaty taste. Nestle Munch is the country's
most loved 'coated wafer' range of products.
Nestle Nan Excellapro 1 Infant Formula Powder :

The nan excella pro 1 is formulated with

high quality protein sources that helps to repair tissues and maintains proper
balance and weight. DHA is important for optimal visual and cognitive
development. DHA and ARA helps in brain's growth, structure, development
and functioning.

Maggi Tomato Ketchup Pichku :

The taste of Kissan ketchup makes your meals super delicious,

mainly for fussy eaters, the Kissan brand ketchup helps those children to enjoy
their food thoroughly. That is why Kissan is considered one of the best tomato
sauce brands in India. Kissan tomato ketchup is made of 100% organic
tomatoes.
Nestle Cocoa :

Cocoa powder is rich in theobromine, which helps to reduce

inflammation and can protect you from diseases such as heart disease, cancer,
and diabetes. Since cocoa is rich in phytonutrients but low in fat and sugar, the
calories you get from cocoa powder will be packed with healthy chemicals.

Coffee Crisp :

It was invented by a British company, Rowntree, which also gave us Kit

Kats (originally known as “Rowntree's Chocolate Crisps”). Ever since the
company opened a factory in Toronto and began producing Coffee Crisps in
1939, the candy has largely been made exclusively for Canadian markets
Product description & usage information :

1. Beverages : Nestlé produces a variety of beverages, including

Nescafé coffee, Nesquik chocolate milk, Nestea iced tea, and various bottled
water brands like Nestlé Pure Life. These are typically consumed for
refreshment and hydration.

2. Dairy Products : They offer dairy-based products such as Nestlé milk, Nestlé
yogurt, and various cheese brands. These are used for cooking, snacking, and
as ingredients in recipes.

3. Confectionery : Nestlé is famous for its chocolates, including Kit Kat, Crunch,
and Aero. These are popular snacks and treats.

4. Cereals : Nestlé produces breakfast cereals like Cheerios, Nesquik, and

Chocapic. These cereals are commonly eaten for breakfast with milk.
5. Infant Nutrition : They provide a range of infant formulas and baby food
products, such as Gerber, designed to meet the nutritional needs of babies and
young children.

6. Frozen Foods : Nestlé offers a variety of frozen food options, including frozen
pizzas, ice cream (like Häagen-Dazs), and frozen meals. These are convenient
for quick, easy meals and desserts.

7. Health Science : Nestlé Health Science produces specialized nutritional

products for medical purposes, targeting individuals with specific dietary needs
or medical conditions.

8. Petcare : Nestlé Purina PetCare offers pet food and treats for cats and dogs,
promoting pet health and well-being.

9. Health and Wellness Products : Nestlé also has a range of health and
wellness products, including vitamins, minerals, and supplements.

10. Professional Food Services : Nestlé serves the foodservice industry with
products like Chef-Mate, Maggi, and Minor's, catering to chefs and foodservice
professionals.

Market Segmentation of specific product :

 1. Demographic Segmentation :

Nestlé may target different age groups, such as young

adults, middle-aged individuals, and seniors.

- They might also consider income levels, aiming at both budget-conscious

consumers and those with higher disposable income.

2. *Geographic Segmentation: Nestlé could adjust its marketing strategy based

on regions or countries with varying coffee consumption habits. For example,
promoting iced coffee variations in warmer climates.

3. Psychographic Segmentation :

- Tailoring their marketing messages to suit the lifestyle and values of their
target consumers. For instance, emphasizing convenience for busy urban
dwellers.

4. Behavioral Segmentation :

Segmenting by usage occasions, such as morning coffee,

afternoon pick-me-up, or special occasions.

Addressing the needs of heavy coffee drinkers versus occasional

consumers.

5. Benefit Segmentation :

- Focusing on the specific benefits of Nescafé, like convenience, quick

preparation, or a rich coffee flavor.

- Highlighting health-conscious benefits, such as low caffeine or organic

options.
6. Occasion-Based Segmentation :

Targeting different occasions like breakfast, work breaks, or evening

relaxation.