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FRM Course Syllabus IPDownload

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8 views

FRM Course Syllabus IPDownload

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Pankaj Mahanta
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© © All Rights Reserved
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MGN206:RESEARCH METHODOLOGY

L:3 T:1 P:0 Credits:4

Course Outcomes: Through this course students should be able to

CO1 :: enumerate critical thinking and scientific approach to formulate research problems

CO2 :: describe research design approaches and apply suitable research methods to solve
business problem

CO3 :: analyze data by using appropriate statistical tools and techniques in different research
scenario
CO4 :: use appropriate statistical software to execute descriptive and inferential analysis for draw
inferences

Unit I
Introduction, Scope and Application of Research : Introduction to Research, Types of Research,
Criteria, Characteristics and Challenges for Ideal Research, Qualitative Requirements and
Dissemination of Research, Concepts used in Business Research and Qualitative & Quantitative
Research
Unit II
Research Process and Research Design : Research Process Steps, Research Design- Introduction
and Types of Research Designs, Cross Sectional & Longitudinal Studies and Sampling
Unit III
Measurement and Data : Classification of Measurement Scales, Properties and Statistical Analysis,
Comparative and Non-Comparative Scales, Guidelines for Deciding Scales, Primary and Secondary
Data Sources, Collection of Primary Data, Questionnaire and Preparation of Data
Unit IV
Parametric and Non-Parametric Tests : Basic Analysis- Arithmetic Mean, Median and Mode (Un-
grouped and grouped ), Statistical Inferences- Various Tests of Significance, Non-Parametric Tests-
Types and Difference between Parametric and Non-Parametric Tests
Unit V
Analysis of Variance and Regression : One way ANOVA, Correlation and Simple Regression
analysis
Unit VI
Presentation of Data and Report Writing : Classification, Tabulation and Graphical Presentation of
Data, Report Format and Sections, Classification, Tabulation and Graphical Presentation of Data,
Report Format and Sections

Text Books:
1. BUSINESS RESEARCH METHODS by NAVAL BAJPAI, PEARSON

References:
1. MARKETING RESEARCH by MALOTHRA N, DASH S, PEARSON

2. RESEARCH METHODOLOGY : METHODS AND TECHNIQUES by KOTHAR, C. R. & GARG,


GAURAV, NEW AGE INTERNATIONAL

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