UNIVERSITY OF EDUCATION

DIVISION OF MANAGEMENT AND ADMINISTRATIVE SCIENCES

UE BUSINESS SCHOOL
LAHORE

Course Title Management Information System

Course Code ITEC3119

Course Instructor Ma’am Quratulain

Submitted By Hafsa Ahmed Bsf2004307

Semester VI Section B
BBA (2020-24)

Date of Submission February 23, 2023

ASSIGNMENT - I
“Fundamental Role of IT in E-Business”
INTRODUCTION

The information technology continues to

revolutionize many aspects of the
modern world, including business. The
conduct of business activities,
transactions, and processes via the
internet is called e-business (electronic
business). This e-business definition
includes activities and processes such as
customer servicing, production control,
business partnering, buying and selling
goods and services, processing payments,
employee services, and information
transfer.
Notably, e-business encompasses a
range of services and functions. Modern corporations continually seek strategies to redefine
their business approach. Internet platforms allow these enterprises to enhance the availability
and accessibility of their products and services. Conducting business over the internet also
allows companies to overcome geographical barriers and reach a wide market.
The term “e-business” was first used in the 1990s following the launch of the first web
browser. The 1990s were characterized by the emergence of the internet, which led to the
emergence of e-commerce platforms such as eBay and Amazon. These two companies are
excellent examples of e-businesses.
E-COMMERCE AND E-BUSINESS

E-Commerce E-Business
When the trading of goods and
When the business activities are
services takes place over the
Definition conducted electronically, it is called as
internet through electronic
e-business.
devices is e-commerce.
E-commerce is the part of e-
E-business is the broader concept and is
Scope business or is the subset of e-
the superset of e-commerce.
business
Commercial transactions are Business transactions are carried out in
Transactions
carried out in it that are limited it that are not limited.
Internet, intranet and extranet are used
Network Internet is used in e-commerce.
in e-business.
E-business is not limited to monetary
E-commerce is limited to
Money transactions but also to marketing,
monetary transactions only.
operations etc.
E-commerce is more appropriate
E-business is more appropriate in
Context in Business to Customer (B2C)
Business to Business (B2B) context.
context.
E-commerce covers outward / E-business covers internal as well as
Coverage
external business process. external business processes / activities.
Amazon Fiverr
Example FlipKart Uber
Myntra Wix
ROLE OF INFORMATION TECHNOLOGY IN E-BUSINESS

Information Storage and Analysis

Many companies no longer manage their data and information manually with registers copy
formats. Through the adoption of information systems, companies can make use of
sophisticated and comprehensive databases that can contain all imaginable pieces of data
about the company. Information systems store, update and even analyze the information,
which the company can then use to pinpoint solutions to current or future problems.
Furthermore, these systems can integrate data from various sources, inside and outside the
company, keeping the company up to date with internal performance and external
opportunities and threats.

Centralized Data
Centralized data refers to more than just correspondence. The "cloud" enables businesses to
take training documents or videos, employee records, client files, and any and all other types
of data away from the office into a central data storage location. It's a cost-effective solution
that saves storage space and enables employees to access the required data easily from work
or remote locations. When clients are given the right permissions, cloud storage can help
clients access information.

Assist with Business Processes

Information systems aid businesses in developing a larger number of value added-systems in
the company. For example, a company can integrate information systems with the
manufacturing cycle to ensure that the output it produces complies with the requirements of
the various quality management standards. Adoption of information systems simplifies
business processes and removes unnecessary activities. Information systems add controls to
employee processes, ensuring that only users with the applicable rights can perform certain
tasks.
Further, information systems eliminate repetitive tasks and increase accuracy, allowing
employees to concentrate on more high-level functions. Information systems can also lead to
better project planning and implementation through effective monitoring and comparison
against established criteria.
Assist in Decision Making
The long-term success of a company depends upon the adequacy of its strategic plans. An
organization’s management team uses information systems to formulate strategic plans and
make decisions for the organization's longevity and prosperity. The business uses information
systems to evaluate information from all sources, including information from external
references such as Reuters or Bloomberg, which provide information on the general
economy. This analysis of and comparison to market trends helps organizations analyze the
adequacy and quality of their strategic decisions.

Quick and Effective Communication

The beauty of information technology is that it allows businesses to communicate with
potentially millions of customers in real-time on a global scale. IT provides countless ways to
communicate with customers without them even having to leave the house. Such channels
include emails, social media chats video calls, webinars, member forums, email newsletters
or through the smartphone.
Technology also improves inter-office communication as well. For example, social intranet
software gives employees a centralizes portal to access and update internal documents and
contracts and relay relevant data to other departments instantly. These methods also help
companies reach consumers through mobile devices in a real-time format.

Increased Employee Productivity

Small businesses can increase their employees' productivity through the use of technology.
Computer programs and business software usually allow employees to process more
information than manual methods. Business owners can also implement business technology
to reduce the amount of human labor in business functions. This allows small businesses to
avoid paying labor costs along with employee benefits.
Even fundamental business tech can have a major impact on employee performance. For
example, by placing employee-performance appraisal information in an online framework,
supervisors can easily create measurable goals for their employees to reach and sustain
company objectives. Business owners may also choose to expand operations using
technology rather than employees if the technology will provide better production output.
Artificial Intelligence
Artificial Intelligence is a buzzing technology of today’s digital age. In e-commerce, it has a
significant role as a valuable marketing insights into customer preferences. It guides them
into creating better marketing campaign for business.
This technology also offers the automation and transfer of data management operations to
boost performance. In the e-business world, retailers rely on AI for various unique business
aspects.

Personalized User Experience with Technology

Around 74% of businesses believe that user experience is essential for growing sales and
conversions. AI provides a personalized user experience that 59% of customers say impacts
their shopping decisions. It can facilitate a shopping experience that supports customers’
personal preferences.

Inventory Control and Automation

E-business solutions automate inventory with in-store, warehouse and point-of-sale
integration. Clerks now have the power to search for a product in the store or warehouse so
that they save themselves and customers time. Systems are designed to alert you when you
need to place a new order, and also enables you to automate this for regular shipments.

Automated Campaign Management

Customer behavior patterns are the driving force of every marketing campaign. With artificial
intelligence, online retailers can target potential and existing customers by studying data such
as past specific history. They can use these analytics to provide a better-aimed business
content marketing strategy.
After this, they may prepare engaging contents and advertisements to target audiences and
post them on media platform to capture their attention. With AI and marketing automation,
marketers can create a strategic and tactical campaign using customer data insights.

Collaboration and Outsourcing

Business technology allows companies to outsource business functions to other businesses in
the national and international business environment. Outsourcing can help companies lower
costs and focus on completing the business function they do best. Technical support and
customer service are two common function companies outsource.
Small business owners may consider outsourcing some operations if they do not have the
proper facilities or available manpower. Outsourcing technology also allows businesses to
outsource function to the least expensive areas possible, including foreign countries.

CASE STUDY OF DOMINO’S PIZZA

Context
Domino’s Pizza is one of the biggest pizza restaurant chains in the world. This is an
international business operating in more than 83 countries. The business started its journey
pretty successfully. In 2007, the stock price of Domino’s Pizza was $32.25. This was a good
rise compared to $14.70 in 2004. But in 2008, things started to change. Domino’s
experienced a steady decline. In October of the same year, their stock price was only $5.95.
The team started to look for ways to revamp the business and grow again.

Challenge
Drop in demand and decrease in popularity. Domino’s Pizza had to transform their
service delivery and bring more value to customers.
Solution
Domino’s team understood that making tasteful pizzas is not enough in the competitive
environment. Technology and business had to be brought together to produce extra value.
This value would help the company stand out and immediately attract client attention. The
team knew that if you offer customers a better service at the same price, they will choose you
over the competitors. This was the point when Domino’s turned into a tech-savvy company.
Business technology was one of the tools that helped the business fight crisis. They started to
integrate business technology to improve agility.
The company’s concept of Domino’s Anyware enables clients to order their favorite
pizza via dozen of channels. This makes it very convenient for people to make an order
regardless of where they are. Namely, you can order via Smart TV, Facebook Messenger,
Alexa, and even Twitter! Twitter is probably the most impressive and unusual place to make
orders. But it works.
Domino’s Pizza makes this possible with the help of Artificial Intelligence and Machine
Learning. Smart chatbots integrated into different digital channels process big volumes of
data. They are also capable of automating order fulfillment. All you need to make use of
Domino’s Anyware is to have your Pizza account registered. All the information, including
the one about your favorite orders, will be automatically extracted from the account. Chatbots
enable users to place and track their orders, speed up order processing, and improve the
service based on client feedback.
When the pandemic attacked humanity, Domino’s also found a way to adjust. They
offered the so-called Carside Delivery option. It is the delivery method that enables clients to
choose a side of the car where their order will be delivered. If, for instance, a customer sits in
the front seat, the delivery person will put the order in the back seat.

Value
How does technology help business? Let’s see. With technology, Domino’s has become a
company delivering multi-experience client service. Customers truly enjoy the convenience
that Domino’s offers. The opportunity to order pizza nearly anywhere makes the business a
part of a customer’s daily routine. Clients see the presence of the business in many channels.
This sets a robust connection with the audience. Figures point to great results, too. This year,
Domino’s increased their stock price to $396.96.
CASE STUDY OF WALMART

Context
As a leading retail giant, Walmart has a deep sense of market changes and the importance
of technology for business. The need to transform the way clients interact with the brand
became evident to Walmart’s team. Moreover, the company had enough capabilities to invest
in digital transformation and upgrade back-office operations.

Challenge
Bring innovation, fight competition, and digitize the shopping experience.

Solution
The challenge of the use of technology in business had two sides. On the one hand,
Walmart wanted to renovate the services they deliver to a customer. On the other hand, the
team needed to revamp the way they run management, administration, and other in-house
processes. In 2018, Walmart invested more than $11 billion in tech renovation. As a part of
their business growth strategy, they decided to partner with leading tech companies. These
were Google (voice-enabled commerce) and Microsoft (cloud computing).
Because of the changing consumer demands, Walmart also decided to strengthen their
social media presence. Omnichannel retailing was a strategy for reaching a millennial
audience and fully satisfying their needs. As for the back-office innovations, these included
the modernization of the supply chain and inventory management. This enabled the company
to lower the costs and service prices by optimizing and balancing them in various digital
channels. AI-powered data analytics integrated into their supply chain solutions give the
company access to data about a customer. Understanding client needs helps them to adjust
their marketing effort and make data-driven decisions.
Walmart invested in Data Café, the data storing and management hub that processes data
collected from more than 20 000 Walmart stores and more than 200 internal sources. In Data
Café, Walmart data experts visualize, manipulate, and interpret data for faster decision-
making and better ROI. The company also integrated artificial intelligence technologies for
business as well as blockchain. This improved the traceability of products down the supply
chain.

Value
Walmart digitized their supply chain management, CRM, marketing and sales, and other
aspects. This enabled the company to reach efficiency and reduce expenses. Faster inventory
processing reduces time to market and enables the team to diversify client experiences.
Walmart becomes a highly technological company with most of the processes running
digitally.