Submission Deadline Marks and Feedback

Before 10am on:

13/10/2023 20 working days after deadline (L4, 5 and 7)15 working days after
deadline (L6)10 working days after deadline (block delivery)

Unit title & code Strategy and the Global Competitive Environment BSS058-6
Assignment number and title 1. Analysis of the Contemporary External and Internal Strategic Environment
Assignment type PJ-Art
Weighting of assignment 40%
Size or length of assessment PowerPoint slides supported by evidence (total 2,400 words)
Unit learning outcomes 1. Nature and purpose of strategy, strategic analysis, its theoretical underpinnings and implications for
marketing. Demonstrate an, analytic and persuasive understanding of the strategy process

2. Think strategically and increased confidence handling and discussing complex, current events; Deploy
analytical tools of strategic and marketing management, synthesise, evaluate and develop appropriate
strategic and marketing options.

What am I required to do in this assignment?

Task:
You will produce an artefact in the form of PowerPoint slides with supporting notes.
Your task is to create a comprehensive set of PowerPoint slides that analyse and present data and supporting evidence to critically evaluate
the industry trends affecting the company studied in your live project.
Based on your analysis of industry trends, you should critically evaluate their potential impact on the company studied in your live project.
Consider both positive and negative impacts, including opportunities and challenges. Assess how the company's current strategies,
capabilities, and resources align with the identified trends. NOTE: If the Project company is unable to do the project briefing with students
in Week 2, then the report will focus only on external developments in its industry).

The total word count should total 2400 words so you need to be precise with the information shown in the slides *See marking criteria for
more specific detail
What do I need to do to pass? (Threshold Expectations from UIF)
Collect and critically analyse, to an acceptable level, relevant data to identify and analyse the given strategic environment from the
perspective of a real firm select and apply relevant strategic frameworks or approaches to generate critical insights relevant to the
organization.
How do I produce high quality work that merits a good grade?
Create visually appealing slides with clear and concise content. Use relevant charts, graphs, tables, and images to illustrate key points
effectively. Ensure that the information is presented logically and coherently. These should clearly show the potential impact of the
trends on the company and must be strictly linked to the information about the company that you have been presented with in the unit
How does this assignment relate to what we are doing in scheduled sessions?
The sessions are about thinking strategically and making strategic judgments about both the changing world around us and
the strategies of all sorts of organisations in a variety of uncertain contexts.

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How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page.

You can use them to evaluate your own work and consider your grade before you submit.

Pass – 40-49% Pass – 50-59% Commendation – 60-69% Distinction– 70%+

The presentation This demonstrates a basic This exhibits a clear and logical This is exceptionally well-
shows some attempt level of organization, with structure, with well-defined organized, with a seamless and
at organization, but a somewhat coherent sections and a coherent flow of logical flow of ideas. The slides
the overall structure structure and flow of ideas. The slides are visually are visually appealing, well-
and flow of ideas may ideas. The slides are appealing, well-structured, and structured, and greatly enhance
1.
be unclear or adequately structured, effectively support the content. the overall content. The
Organization
inconsistent. The visually presentable, and This provides sufficient coverage is comprehensive,
and
slides lack support the content. The explanations and additional providing detailed explanations
presentation
cohesiveness, and the speaker's notes provide insights, enhancing the and insights that significantly
of the
formatting and design basic explanations, understanding and engagement enhance the understanding and
submission
could be improved. contributing to the of the audience. engagement of the audience.
(10%)
This provides limited understanding of the
explanations and fail issues.
to enhance the
understanding of the
issues.
2 Use of The presentation The presentation The presentation effectively The presentation showcases a
appropriate attempts to use some demonstrates the use of employs a range of relevant sophisticated and comprehensive
methods from methods from the relevant methods from methods from the strategy use of a wide range of methods
the strategy strategy toolbox to the strategy toolbox to toolbox to analyze the industry from the strategy toolbox to
toolbox to analyze the industry analyze the industry trends. The chosen methods are analyze the industry trends. The
generate a trends, but the trends. The chosen appropriate and applied skillfully, selection and application of
meaningful application is limited methods are generally resulting in a meaningful analysis these methods are highly
analysis (you in scope or lacks appropriate and applied that identifies key patterns and relevant and skillful, resulting in
are depth. The analysis adequately, resulting in a insights. an in-depth analysis that
demonstrating may lack coherence reasonable analysis that uncovers valuable and actionable
your ability to and fail to generate a identifies some key insights.
select and use meaningful or patterns and insights.
tools that will comprehensive
enable a analysis.
strong critical
analysis)
(30%)
The presentation The presentation provides The presentation showcases a The presentation demonstrates
includes some critical a reasonable level of satisfactory level of critical an exceptional level of critical

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 evaluation of the critical evaluation of the evaluation of the data, evaluation of the data,
data, but the analysis data, identifying relevant highlighting meaningful insights showcasing deep insights and
may lack depth or fail strengths, weaknesses, and implications for the company implications for the company
to establish a strong opportunities, and studied in the live project. The studied in the live project. The
3 Critical
linkage to the live threats. The linkage to the analysis demonstrates a good analysis reflects a profound
Evaluation of
project. The live project is established understanding of the company's understanding of the company's
the Data and
evaluation may be to some extent, specific context and effectively specific context and effectively
Linkage to the
limited to superficial demonstrating an links the identified industry links the identified industry
Live Project
observations and may understanding of the trends to its performance, trends to its performance,
(40%)
not fully demonstrate company's specific operations, and strategic operations, and strategic
an understanding of context and its potential decision-making. decision-making.
the company's implications.
specific context.
The presentation The presentation The presentation demonstrates a The presentation showcases an
includes some incorporates a reasonable good use of supporting evidence, exceptional use of supporting
supporting evidence, amount of supporting incorporating a wide range of evidence, incorporating an
but it may be evidence, including relevant and credible sources to extensive array of relevant and
insufficient or not credible sources such as substantiate the analysis. The credible sources to substantiate
fully relevant to the industry reports, references are accurately cited the analysis. The references are
4. Use of evaluation of industry academic articles, market throughout the presentation, accurately cited throughout the
Supporting trends and their research, and financial and the evidence provided presentation, and the evidence
evidence. impact on the data. The references are enhances the credibility and provided significantly enhances
(20%) company. The generally cited persuasiveness of the arguments. the credibility and
references may not appropriately, and the persuasiveness of the arguments.
be properly cited, and evidence provided
the evidence adequately supports the
provided may not arguments.
effectively strengthen
the arguments.