EVENT MANAGEMENT

SUMMARY
Special Occasions Event Planning is a startup event planning business located in Des Moines,
Iowa. The Company is founded by Jennifer Brown, an experienced event planner who has
been planning themed weddings and birthday parties as the manager of a local event venue
for the past ten years. Now that Jennifer has gained valuable experience managing an event
venue and planning special events of various sizes and styles, she is ready to start her own
event planning company, Special Occasions Event Planning. Jennifer is confident that her
event planning skills, combined with her understanding of business management, will enable
her to run a profitable event planning company of her own. Jennifer is recruiting a team of
highly qualified professionals to help manage the day-to-day complexities of running an
event planning business – sales and marketing, supply sourcing and procurement, customer
relationship management, budgeting, financial reporting, and vendor relationship
management.

Special Occasions Event Planning will provide customized event planning services for
special occasions big and small. Special Occasions will specialize in themed birthday parties,
but will provide planning services for other types of events such as weddings, parties, and
corporate gatherings upon request. The Company will be the ultimate choice for unique and
memorable themed birthday parties for clients of all ages.

Event management is the application of project management to the creation and development
of large or small scale events such as festivals, conferences, ceremonies, formal parties,
concerts, or conventions. The last few years have seen a rapid growth in the event
management industry. Considering the existing system problems related to event
management we are developing an android application for event management. This
application will be accessible only for android. Application will mainly focus on birthday
party, marriage functions and social events. The application will be developed using Android
studio and back end will be managed in SQL database. Application will have easy and
feasible GUI for all type of users. User needs to Login at the initial phase, set his/her profile
details including location, choices, email-id, etc. User can modify or change His/her profile at
any stage. The core phase of the application will display list of events based on the user
profile details. This event will further contain description about event, its exact location,
ticket rates (if any), date and time. These details will be firstly verified by the administrator to
fulfill the security protocols. In this paper we present an android mobile phone application to
make it easier for a layman to plan an event in a hassle-free manner. This application will
assist him/her in planning a successful and fun event.
BUSINESS IDEA

Business structure: - The structure of your event company and team will go a long way to
persuade investors. It doesn’t matter how great your event proposal is if there isn’t a team to
make it a reality.

 Here’s what you should include in the description of your business structure:
 You and your role as the event organiser
 The event team you’ve recruited (plus their titles and job descriptions)
 What kind of company you’re running (sole trader, partnership, or limited company)
 Which vendors and suppliers you intend to work with
 Your company history and any past achievements

Event description: - The event description is the meat of your business plan. It’s where you
really try to sell the concept to potential investors. Take great care to include as many details
as possible.

Here’s what you need to address in the event description:

 Mission statement: describe the overall aim of the event and what you hope to achieve
before, during, and after the event.
 Objectives and timeline: outline the tasks that need to be done, when they need to be
done, who will do them, and how they plan on doing them in order to achieve the
overall aim of the event.
 Event programmer: describe the programmer of the event in detail and provide an
overview of the kind of content you intend to provide to the event attendees.
 Target audience: tell investors which demographic you’re trying to reach (include
your buyer personas), why your event would appeal to them, and how you plan on
marketing it.
 Stakeholders: include any key stakeholders in the event, what their level of
involvement is, and how the event will benefit them.

Development plan: - The event description should compel your potential investors to
support the current event. Expand on it with a development plan for the future, and they’ll
have dollar signs in their eyes.
  Future vision: show the big picture by describing your vision for the event going
forward. Will it be even bigger next year? Will it expand to other countries?
 Strategic development: outline how you plan on making the future vision happen,
what the timeline will look like, and who will be involved in the development.
 SWOT analysis: show investors that you’ve thought everything through by
providing them with an analysis of the strengths and weaknesses of your vision.

Event requirements

Use the event requirements to outline what you’ll need to make the event happen. It’ll give
investors an idea of how many resources you need and show them you’ve been thorough.

Here are some of the many things you’ll need for your event:

 Facilities: list the venue, catering, travel, accommodation, parking, power, and WiFi.
 Equipment: include sound, lighting, and staging equipment for any performers or
speakers.
 Staffing: describe any event, service, security, entertainment, and medical staff you
need.
 Legal: outline all the difference licences and insurance policies you need for the
event.
 Budget: include some ballpark figures of how much all of the above will cost.

Marketing plan

Investors are not the only people you need to sell the event to. Your target audience also has
to know about it. In turn, your investors will want to know how you plan on getting the word
out.

Here are some considerations you should make when formulating your marketing plan:

 Positioning: define your USPs and how you will position your event in relation to
your competition.
 Ticketing: outline how much your tickets will cost and how you plan on distributing
them.
 Promotion: specify which channels (such as email, direct mail, SEM, and social
media) you will use to promote the event and reach your audience.
 Public relations: identify the media outlets you will reach out to and how you will
persuade them to feature your event.
 Budget: estimate how much it will cost to promote the event as a whole.

Financial plan

It takes money to make money, but anyone investing theirs in your event will want to know if
you can manage it. Write up a financial plan for how you’ll manage the event budget.

Outline all your possible sources of income from the event:

  Tickets
 Merchandise
 Exhibition space sales
 Funding
 Grants
 Donations
 Sponsorships

Then list all your predicted expenditures:

 Venue hire
 Equipment rental
 Marketing
 Speakers and entertainers
 Catering
 Photography
 Signage and decoration
 Staffing
 Apps and software

Some people get a lot of personal and professional joy out of making big events and special
days even better for their attendees. If you have the hosting itch, and if you love to tackle
complex problems and make big days go smoothly, you might have a future as a professional
event planner.

But whether you choose to work alone or with a small team, starting an event planning
service is no small task. Today, let's break down how to start an event planning service step-
by-step.
COMPANY DESCRIPTION
Crystal Waterfall Event Planning

-Inspired by nature event business names

"Best Wedding planner in Kolkata, leading event organiser in kolkata, One of the best
event management company in Kolkata, involve in wedding planning services,
corporate event management, party organising services, birthday party organisering,
wedding flower decoration services, corporate parties, dealer meeting organiser. Pre
wedding photography, well known event management company in Kolkata."

Best Wedding Planner & Event Organiser in Kolkata, India

Crystal Ball Events one of the top Destination Wedding Planner & Corporate Event
Planner in India. Our success lies in creating an unforgotten experience for you. With
significant experience as a destination wedding planner in Kolkata, India. We have
planned successful wedding to the top destinations in India & Abroad. We have built
up excellent relationships with the clients to help them in every requirement. We work
as Wedding Planners in Kolkata, Corporate Event Planners in Kolkata, Birthday Party
Planners in Kolkata, Plan your Social Get Together and many more events.

SERVICES

 Destination Wedding
 Sangeet, Varmala and Other Ceremonies
 Pre-Wedding Shoot
 Birthday Parties
MISSION & VISSION

Our mission is for you and your coworkers to love your work. We believe teams are made of
extraordinary individuals, and that together we can really shake the world into its best alignment,
how they plan to impact the world with their event planning artistry. Heartfelt statements like
these are easy to connect to on a deeper level than most others. The brand also positions
themselves as a leader in this space with just a single sentence.

LOCATION

84, Sambhunath Pandit St, Bhowanipore, Kolkata, West Bengal 700020

HEAD OFFICE:- PLOT NO. 27 GULAB VIHAR,NEAR HVN SCHOOL, NANGAL

JAISA BOHRA,JHOTWARA JAIPUR., Jaipur, India, Rajasthan

Event Company Names: Unique Event Planning Company Name Ideas and
Suggestions For 2023
Event management company is a great career option to choose from business, in which you
get a chance to organize events. Event Company Names

The most important thing to start an event management company is to choose the right name.
Here we are suggesting some names to you, hope you like it and after this article you will be
able to get a great name for your event management company.

If you decide to build a event planning team or your teams have boring, normal names and
looking for some best collections of event planning team name for your group. Then you are
in the right place.

That’s the name by which you are going to introduce yourself to your potential clients. But,
this is not an easy thing, since choosing a good event planning team name is of vital
importance, especially since that name will be a long-term choice for teammates.

If necessary, you can use a event planning team name generator to generate thousands of
event planning name ideas for free from the keywords you enter. It’s quick, easy, and a ton of
fun.
MARKET ANALYSIS
If there is a market for your intended event, then do market analysis. Market Analysis means
finding information about your target audience. Find out who are your target audience i.e.
there age group, sex, qualification, profession, knowledge level, income, status, likings,
disliking, personality, customs, traditions, religion, lifestyle etc. Knowing your target
audience's customs, traditions and religion is very important so that we don’t hurt there
customs and religion unknowingly through our event. For e.g. if you organize a Hindu
wedding and serve beef there, then u will be in mortal danger as cow is considered as a
sacred animal in Hindu religion. Similarly serving pork in a Muslim function can bring
havoc. Find out where majority of your target audience live so that you can direct your
marketing efforts towards them.

There is no point in advertising across US if your target audience belongs only to New
Jersey. In this way you can cut down your advertising and marketing cost tremendously. Find
out what are the desires and expectations of target audience from your intended event. Find
out when (i.e. date and time) and where (i.e. venue) they want the intended event to take
place .For this you will have to do survey. All this information will help you in developing a
better event plan.

Competitors' Analysis

It means finding information about your competitors. Find out who are your competitors .i.e.
their age, sex, qualifications, knowledge level, experience in organizing events, turnover,
market value, PR (media and corporate contacts) and market share. Find out how they
promote and execute there events. What they do in there events? Why people come to there
events? For this you will have to attend each and every event organized by your competitors
and then create an event report. The event report will contain things like

- seating and light arrangements

- promotional materials used

- blueprint of the whole venue

- program and food menu

- contact details of sponsors, partners, clients (for whom the event is organized)

- service providers like DJs, Anchors, Make up artist, Performers, photographers,

videographers, decorator, florist etc.

Event management market was accounted for $1,311.4 billion in 2019 and is predicted to
generate a revenue of $3,605.80 billion by 2027 with a CAGR of 37.2% in the forecast
period. North America market accounted for $506.2 billion in 2019 and is predicted to rise
with a CAGR of 54.3% in the forecast period.
An event can be a social occasion or an important situation. In most cases an event
management company takes care of the event and looks after the end-to-end process. In short
event is an organized and planned occasion. Event management are the sole responsible for
the conducting an event. Event management is the application of the project management for
the creation and development of small or large corporate event like conferences, festivals,
concerts and many more

Event management is considered as one of the most interesting and challenging jobs. Today’s
youth is looking forward to build careers in event planning as it’s a profession where one can
relatively work and enjoy at the same time. Event management gives them an option of
meeting people and working in teams. Due to multiple benefits of being an event planner
most of the youth is attracted towards such a profession, which is predicted to drive the
market in the estimated period. In addition as the number of companies are increasing at a
faster rate, the companies are invest heavily in organizing events as they can showcase
products or meet employees

Corporate events and seminar sub segment is predicted to have the highest market share
across the forecast period. Corporate events and seminar sub segment was accounted for
$388.4 billion in 2019 and is predicted to grow with a CAGR of 55.30% in the estimated
timeframe. Corporate events and seminars act as opportunities for employees to build
relationships with colleagues due to which most of the companies invest heavily in such
activities, which is predicted to boost the sub-segment market in the estimated period.

MARKET SEGMENTATION

 Segmentation by Event Type

 Corporate Events and Seminar
 Sport Events
 Music Concert
 Exhibitions and Conferences
 Festivals
 Others
  Segmentation by Revenue Source
 Sponsorship
 Tickets
 Others
 Segmentation by Organizer
 Corporate
 Sports
 Education
 Entertainment
 Others

Porter’s Five Forces Analysis for Event Management Market:

 Bargaining Power of Suppliers: The switching cost from one supplier to another is
projected to be low. The bargaining power of suppliers is very moderate.
 Bargaining Power of Consumers: In this market, the concentration of buyers is high.
The bargaining power of consumers is moderate.
 The threat of New Entrants: Huge initial investments are essential to start a new event
organization. The threat of new entrants is Moderate.
 The threat of Substitutes: This market has numerous alternatives of products;
moreover, technology also offers high switching costs for clients. The threat of
substitutes is high.
 Competitive Rivalry in the Market: There are numerous players in market and
consumers can choose who to get services from. The competitive rivalry in the
industry is high.

MARKET SIZE

The major key player in the global market are Capita plc., Entertaining Asia, Access
Destination Services, LIVE NATION ENTERTAINMENT, INC, ATPI Ltd, Reed
Exhibitions, Riviera Events, AEG, GL events, BCD Travel among others. Companies are
investing in new product development to capture the market share in the global event
management market in the estimated period. For instance, in Oct 2020, Ticketmaster
introduced ‘Smartevent’ solutions to help events welcome back fans. Smart Event is a new
suite of technology tools that helps fans safely return to live events.

SALE FORECASTS

Events Industry Market by Type (Music Concert, Festivals, Sports, Exhibitions and
Conferences, Corporate Events and Seminars, Others), by Revenue Source (Ticket Sale,
Sponsorship, Others), by Organizer (Corporate, Sports, Education, Entertainment, Others), by
Age Group (Below 20 Years, 21-40 Years, Above 40 Years): Global Opportunity Analysis
and Industry Forecast, 2023-2032.
The evolution of event management was significantly influenced by technological
advancements, transforming the way communication and transactions take place in real time.
Online booking, phone calls, emails, and video conferences have revolutionized event
planning, making it cost-effective and easily accessible. This shift in approach enabled event
organizers to reach a broader customer base through various creative means facilitated by
digital evolution. The proliferation of smartphones, desktop apps, and mobile apps played a
pivotal role in streamlining event organization, which thus makes it more efficient and
manageable. These technological tools empowered individuals to organize, coordinate, and
execute tasks with ease and minimal time and effort investment. As a result, events are
conducted seamlessly through webinars and video conferences, which opens lucrative
opportunities for market expansion in the foreseeable future. With the help of technology,
event managers can now efficiently handle event logistics, registration, and ticketing
processes, leading to enhanced attendee experiences and increased satisfaction. Moreover,
real-time communication tools facilitate better coordination among event teams, which
ensures smoother execution and reduced chances of errors. In addition to optimizing internal
processes, technology paved the way for enhanced customer engagement and personalization.
Event organizers may leverage data analytics to understand preferences and behaviors of
attendees and may tailor the event experiences to suit individual needs. This not only boosts
customer satisfaction but also strengthens brand loyalty and increases the likelihood of
repeated attendance. Furthermore, the trend of online events through webinars and video
conferences is expected to grow continuously. This presents new opportunities for businesses
to expand their market reach beyond geographical boundaries, tapping into global audiences
and fostering international collaborations, which may bring significant changes in Events
Industry statistics.

MARKET DYNAMICS

The primary factor behind the expansion of the events industry market is the surge in event
sponsorships on a global scale. Leading players across diverse industries are heavily
investing in events, such as sporting competitions and concerts, as a strategic means to
promote and raise awareness about the products and services offered by their respective
businesses. By sponsoring these events, companies aim to capitalize on the extensive reach
and audience engagement that such gatherings command, thereby fostering brand visibility,
customer engagement, and potential business growth opportunities. This trend of heightened
sponsorships underscores the pivotal role events play in the modern business landscape,
making it a key driver of market growth and competitiveness. Event sponsorship is a crucial
strategic investment for businesses seeking enhanced brand visibility and targeted marketing
opportunities.
MARKETING
SERVICES OFFERED BY EVENT MANGEMENT COMPANINES

Event planning companies offer professional event planning services that include event
management, event coordination, theming, décor & styling, conferencing, exhibitions &
signage, entertainment and venue sourcing.

 Special event planning services-The aim of event planners is to take the stress out of
planning a special event by taking a step ahead of the market. They can provide
beautiful centerpieces, comfortable linens, stunning floral arrangements and funky
entertainment options to make your special event perfect.

 Conferences and venue sourcing services-Event planning companies can work with
you to create a unique conference identity with careful programming of content and
detailed logistic planning.

 Experience-Check the experience of the event management company before you hire
them. Ask them: what type of events do you organize the most? What services are
included in your fee? What is your cancellation or refund policy? And much more.
PRICE

As a thumb rule and industry standard, a wedding planner charges at least 10-15% of your
budget which could be generally speaking somewhere between 2.5 lakh to 9 lakh.

Usually, wedding planners offer package deals but you can assign them a budget as well. It
can vary depending on the size of the function which can start from 3 lakhs and can go upto
8-9 Lacs depending on the budget.

OUR PRICING STRATEGY

STARTING PACKAGE

₹ 2,00,000

PAYMENT POLICY

40% - At the Time of booking

20% - On Event date

40% - After deliverables are delivered

PROMOTION

1. Referral programs and discounts

In the event planning industry, referrals and word of mouth can help you get the business that
you desire. Rather than just hoping people talk, you could create an incentive program to get
more referrals for your business. You could offer a free service or discount of some kind for
referrals and more. It’s going to help build your brand reputation, increase your customer
base, and ensure that your existing clients remain loyal for the future.
2. Expos and trade shows

Event planners should always be taking advantage of trade shows and expos. Not only is this
a good place to network and connect with others in the industry, but it’s a great place to find
new clients and leads that may need your services in the future (or know someone who does).
You can do some research online and find all kinds of events all over the country, as well as
plenty of virtual events that you can attend to help boost your event planning business.

3. Create virtual “events” and webinars

Speaking of virtual events, why not go so far as to create your own? If you want to draw in
clients or networking partners, you can do a lot with the virtual technology out there today.
From Zoom meetings and mixers to webinars and presentations, there are plenty of ways that
you can get people’s attention by giving them something to experience.

4. Free or discount offers

Event planners all have their own methods of charging for services. Some charge by the
event, while others charge by the hour. Still more people may charge per day, etc. What
matters here is not how you’re getting paid, but that you’re using this as a way to provide
people with discounts or freebies in return for their business. For example, if you’re hired to
plan a wedding, you might offer reception planning at a discount since they’re already
booking one service.

5. Retarget clients for new business with discounts and incentives

This is a great way to work your existing client base and get repeat business. Offer incentives
or discounts related to whatever services you have offered in the past, or something that may
logically follow. For example, you could give your wedding clients a coupon to share with
friends and family for a certain percentage off your services, a free consultation, or something
of the like. Find a reason to bring people back—life is full of reasons to celebrate.

HERE ONLINE BOOKING ALSO AVAILABLE

 Deliver white-glove service to clients:- Our wedding software for professionals lets
you collaborate with clients online and share timesaving tools with them for managing
their budgets, guest lists, RSVPs, wedding websites and more. It's a great way to add
value to your services.
 Manage everything in one convenient place:- Juggling between spreadsheets, emails
and single-purpose apps not only wastes time but can lead to costly mistakes. Our
Web-based wedding planning software gives you a centralized solution so you can
easily and instantly access any detail.
 Streamline your business processes :- From lead management and email
communications to detailed proposals, invoicing and online payment processing, our
back-end business tools ensure that you maximize revenues while simplifying how
your clients do business with you.
Plan of action regarding the digital and social media:
□ We have large amount of employee who are working at different field
□ Facebook
□ Instagram
□ Twitter

Methods through which we can make the buying process more convenient and
efficient.
This technique takes advantage of your clicks and website traffic to trace potential
leads and serve them relevant adverts about your brand. For example, you could add a
remarketing tag (often via a digital marketing agency) to your event marketing
landing page. Anyone who clicks will later see a Google, Facebook or other advert
promoting your event. It’s a great way to capture a relevant audience.
No matter what sort of promotion you are using, segmentation is vital to getting the
right attendees registered for your event.
Make sure you spend time on data quality to ensure that the lists can be reused in the
future. Being active on social networks before, during, and after your event is crucial
for success, as is determining the appropriate amount of email promotion.
Don’t forget, because events are in real-time, attendees often use social networks to
engage with other participants in a live environment. Connect with attendees through
Twitter, Facebook, LinkedIn, and so on to generate some buzz for future events.
STRATEGY FORMULATION
CURRENT OPPORTUNITIES
So, the scope of event management as a career in India is immense. This career
provides a unique opportunity to rephrase our social beliefs. Hosting events can
redesign the structure of a city by facilitating economic growth, employment
opportunities, urban development, and promoting indigenous culture and heritage.
In 2023, we expect to see a continued focus on personalization, sustainability, and
integrating technologies to streamline workflows and enhance efficiency. The rise of
in-person events makes it more optimistic, and thus, other technologies, such as event
apps, are an essential key success factor.
Strategic event planning is about data and analytics. It's about creating goals that will
tell you if your event served the purpose it was meant to serve or if it flopped. You
need to understand the data you can gather at your events and whether or not you're
tracking what you need to track.

Strategy formation is the creation of a strategic plan to achieve long-term objectives.

The process usually starts with a vision or goal, and then the development of a
strategy to achieve that goal. The strategy is then implemented through the use of
resources, including people, money, and time.
BAi strategically manages the organization, which is why labels are created in this
manner. Exploring and searching for new opportunities, as well as looking for new
advantages, is an important part of forming a business. An entrepreneurial strategy is
created to support the development of a theory of business. Some approaches involve
drawing up a strategy on their own. Other perspectives point to strategy emerging
from the organization’s daily operations. There is no such thing as a formula for
calculating strategy. There are numerous mental frameworks and thought patterns that
contribute to strategy.
Henry Mintzberg developed a strategy formation framework. The type of thinking and
the strategist’s perspective on the world are used to classify strategies. Five distinct
schools of strategy, or camps, have the same characteristics in common. It is not
possible for business leaders to cannibalize their existing business model unless there
are compelling reasons. If a company does not have a strong, deep, and broad
capability to imagine and design radical new business concepts, it will be unable to
achieve current goals. You might want to test your management team to see how
diverse they are. This model employs two types of strategic behavior: induced
behavior and autonomous behavior.
Induced strategic behavior is distinguished from other forms of behavior by a set of
categories provided by current strategy concepts. Autonomous strategic behavior
introduces new categories to the definition of opportunities — concepts of new
business opportunities. Rather than looking at a company as a whole, the responsive
process view looks at the processes of an organization.
To achieve these goals, resources must be allocated in a manner that will allow the
company to maximize its own strengths. Furthermore, it is critical to constantly
improve the strategy in order to keep it relevant in the ever-changing world of
business. The strategy is one of the most important tools that a company can use to
compete effectively. When an organization employs a sound strategy, it maximizes its
own strength in order to minimize the strength of competitors. Creating a strategic
plan can help employees understand the firm’s goals and objectives by
communicating a clear vision. A successful strategy necessitates the firm’s resource
allocation, which must be done in a way that allows the firm to best exploit its own
strengths. Furthermore, the strategy must be constantly updated in order to keep up
with the ever-changing environment in which it operates.
HUMAN RESOURCES MANAGEMENT
Human resources management in event and conference planning is an important team
that both protects the company legally and supports the hiring and management of
staff members. The HR department ensures safety steps are taken, hours are regulated,
physical limitations are considered, and staffing needs are met.
Human resource management is the strategic approach to nurturing and supporting
employees and ensuring a positive workplace environment. Its functions vary across
different businesses and industries, but typically include recruitment, compensation
and benefits, training and development, and employee relations.
 The DJ and all their equipment to bring the house down.
 The event space or spaces.
 Flowers and other decorative arrangements.
 Caters, food, and table settings – everything needed to keep guests happy and
“hanger” at bay.
 Chairs, tables, and seating.
 The photographer.
Recruitment & selection, performance management, learning & development,
succession planning, compensation and benefits, Human Resources Information
Systems, and HR data and analytics are considered cornerstones of effective HRM.

EVENT MANAGEMENT OBJECTIVE AND GOAL

Event goals are broad, long-term or short-term outcomes that you are expecting to
accomplish. Compared to the purpose of the event, an event goal is more specific and
should support your purpose. Event objectives on the other hand are measurable and
specific actions to take in service of your long term goal.
The objectives of the event management process are to: Detect all changes of state
that have significance for the management of a Cl or IT service. Determine the
appropriate control action for events, and ensure these are communicated to the
appropriate functions.
Goals can be intangible and non-measurable, but objectives are defined in terms of
tangible targets. For example, the goal to “provide excellent customer service” is
intangible, but the objective to “reduce customer wait time to one minute” is tangible
and helps in achieving the main goal.30-Sept-2022
OPERATION

The operations department is responsible for the day-to-day management of the event.
This department oversees the event staff, manages the budget, and ensures that
everything runs smoothly on the day of the event. They also handle any unexpected
issues or emergencies that may arise during the event.
7 stages of event planning
 This ultimate event planning checklist will include the following items:
 Defining your event's purpose and setting objectives.
 Securing event venue (for in-person events) or event virtual platform.
 Choosing an ideal event date and time.
 Create an event master plan.
 Estimate an event budget.
 Event branding.

FACILITIES WE PROVIDE

Facilities operations refer to the management of all the people, processes, services,
and tools needed to run a facility at the level it is meant to function at. Facility
operations is a management job that focuses on the efficient operation of the
business, or a variety of businesses.
FINANCIAL ANALYSIS
Key Revenue & Costs

The revenue drivers for Special Occasions Event Planning are the fees charged to customers
in exchange for the Company’s event planning services. Customers will be able to purchase
full-service, customizable packages or select specific aspects (such as entertainment or
catering) a la carte.

The cost drivers will be the overhead costs required in order to staff an event planning
business. The expenses will be the payroll cost, utilities, party supplies, and marketing
materials.

Funding Requirements and Use of Funds

Special Occasions Event Planning is seeking $200,000 in debt financing to launch its event
planning business. The funding will be dedicated towards securing an office space and
purchasing equipment and supplies. Funding will also be dedicated towards three months of
overhead costs to include payroll of the staff and marketing expenses. The breakout of the
funding is below:

 Office lease and renovation: $80,000

 Office equipment, supplies, and materials: $20,000
 Three months of overhead expenses (payroll, utilities): $90,000
 Marketing costs: $10,000
 Working capital: $10,000

INCOME STATEMENT

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues
Total $360,000 $793,728 $875,006 $964,606 $1,063,382
Revenues

Expenses
& Costs

Cost of $64,800 $142,871 $157,501 $173,629 $191,409

goods sold

Lease $50,000 $51,250 $52,531 $53,845 $55,191

Marketing $10,000 $8,000 $8,000 $8,000 $8,000
Salaries $157,015 $214,030 $235,968 $247,766 $260,155
Initial $10,000 $0 $0 $0 $0
expenditure
 Total $291,815 $416,151 $454,000 $483,240 $514,754
Expenses &
Costs

EBITDA $68,185 $377,577 $421,005 $481,366 $548,628

Depreciation $27,160 $27,160 $27,160 $27,160 $27,160

EBIT $41,025 $350,417 $393,845 $454,206 $521,468

Interest $23,462 $20,529 $17,596 $14,664 $11,731
PRETAX $17,563 $329,888 $376,249 $439,543 $509,737
INCOME
Net $0 $0 $0 $0 $0
Operating
Loss
Use of Net $0 $0 $0 $0 $0
Operating
Loss

Taxable $17,563 $329,888 $376,249 $439,543 $509,737

Income
Income Tax $6,147 $115,461 $131,687 $153,840 $178,408
Expense

NET $11,416 $214,427 $244,562 $285,703 $331,329

INCOME

BALANCE SHEET

FY 1 FY 2 FY 3 FY 4 FY 5
ASSETS
Cash $154,257 $348,760 $573,195 $838,550 $1,149,286

Accounts $0 $0 $0 $0 $0
receivable

Inventory $30,000 $33,072 $36,459 $40,192 $44,308

Total $184,257 $381,832 $609,654 $878,742 $1,193,594
Current
Assets

Fixed assets $180,950 $180,950 $180,950 $180,950 $180,950

Depreciation $27,160 $54,320 $81,480 $108,640 $135,800

Net fixed $153,790 $126,630 $99,470 $72,310 $45,150

assets

TOTAL $338,047 $508,462 $709,124 $951,052 $1,238,744

ASSETS
CONCLUSION
 Usefulness of the project or the proposed business plan.
Event Management Business Plan Elements
A comprehensive marketing and promotional plan. Startup Summary Plan and Swot
Analysis, which pitch your investors about your company's strengths and uses of
funds. Enable you to determine who your target customers will be.
What is the Importance of Event Management?
We manage corporate events can either boost or damage a business's reputation and
client base. Staging events, whether small get-togethers with sponsors or employees
or thousand-person launch events, allow a company to promote its brand and make
new relationships.

 My Aspiration on Event Management

The management of an acute aspiration event consists of conservative
management, observation, and possible antibiotic therapy. Initially, the
patient's upper airway should be cleared and endotracheal intubation should be
considered if the patient is unable to protect his airway.
Aspiration is when something enters your airway or lungs by accident. It may
be food, liquid, or some other material. This can cause serious health
problems, such as pneumonia. Aspiration can happen when you have trouble
swallowing normally.