BUSINESS PLAN

FOR
QUALITY POULTRY
SOLUTIONS.
Street Address:
Khenny Street, Bwera-Kasese
Email address:
www.qualitypoultrysolutions@
gmail.com
EXECUTIVE SUMMERY

Quality poultry solutions is located at Khenny street Bwera-Kasese. The purpose of the company is to
supply quality chickens and meat and egg to the whole village and the entire district.

POULTRY BUSINESS DESCRIPTION

 Poultry farming is the form of animal husbandry which raises domestic birds such as
ducks, chicken, turkeys, and geese to produce meat and eggs for food.
 OBJECTIVES
 Becoming the best and most hygienic poultry producer in the area.
 To produce quality eggs and meat.
 Training programs.
 Strengthening of feeds quality.
 MISSION STATEMENT
 Quality poultry solutions mission is to provide customers with quality, valuable, and
fresh products. To produce affordable chicks, eggs, and meat for the citizens through
production partnerships with local small holders.
 KEY TO SUCCESS
 Quality poultry solutions will follow these principles in order to achieve success in its
market.
 State of art cage framework accommodating an optimum number of chickens with
lessened possible hazards.
 Creating optimal environmental conditions by ensuring good ventilation, lighting,
temperature and humidity level.
 Provide food and water to the chicken as much as possible.
 Make sure the chicken does not have lice and mites.

BUSINESS OVER VIEW

 Quality poultry solutions is owned by Erisa Khenny and Keith. Its partnership and
each person has an equal share.
 The business is located at Khenny street Bwera-Kasese. We think the population base
is big enough for our business and it has a stable economic base that promotes a
healthy environment for the poultry farm.

MARKET ANALYSIS

 INDUSTRY ANALYSIS
  Poultry industry in the last 40 years shown dramatic changes in both domestic and
international environments.
 CHALLENGES FACING POULTRY INDUSTRY
 Rising feed cost.
 Diseases outbreak.
 Rising electricity tariffs.
 Access to finance and market.
 Access to reliable supply.
 Import penetration.
 MARKET SEGMENTATION
 We found out that nearly everybody eats eggs and meat so we are targeting the
whole market, individuals, homes and farms that use eggs and chickens in large
quantities.
 We are targeting industries that needs to be supplied eggs and meat in large
quantities.

START UP SUMMERY

 Quality poultry solutions has a start up cost and we will need a bank account. We
chose our bank to be Centenary Bank because of its proximity in the area.
 Here is our projected start up costs prior to our opening :

Items Costs (shs)

Business card 60000
Blank invoices 70000
Computers 300000
Insurance 250000
Land 2500000
Building 700000
Advertising/marketing 100000
Others 500000
Total 4480000
Equipment Costs (shs)
Feeders and drinkers 200000
Crates 100000
Lighting system 100000
Egg tray 150000
Cages 100000
Others 350000
Total equipment 1000000

PRODUCTS AND SERVICES.

 We shall offer chicken eggs and meat that shall be gotten from layers and broilers to our
target market. And we shall also offer fertilizer inform of chicken manure.
 We are also planning to supply future products such as cracked egg shells to some
detergent companies and these detergents are used in washing.
 We are also planning to serve our customers by providing home delivery for customers who
are willing to buy atleast a certain amount of any products.
 Quality poultry solutions is also planning to have future services such as a restaurant that
has eggs as its main menu and also to build its own bakery if the business gets large because
eggs are the major ingredients in most baked goods.

COMPETITIVE ANALYSIS

 Poultry products are not branded products hence what matters is effective positioning and
timing.
 We are not entering this business to make much money but to solve the present problem
faced by my population. We are here to provide affordable eggs and meat.

MARKETING STRATEGY

 Quality poultry solutions will strive for the production of products with the highest quality
and we plan on employing the following strategies;
 Our location puts us on the proximity of hotels, restaurants, schools, and home deliver food
centers we will be supplying too. We will also make contracts with hawkers in markets to
sell our live birds and eggs and also making contracts with retail shops for constant supply
of eggs at intervals.
