Chapter 10
Chapter 10
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4 types of Market Structure
2. Oligopoly – Here the buyers are many, sellers are few, and
competition is high.
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4 types of Market Structure
3. Monopolistic Competition – Many buyers, many
sellers, almost same product but different
branding and fierce competition.
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4 types of Market Structure
4. Perfect Competition – Though in concept perfect
competition exists, however in real life only near
perfect competition can exist.
– And the staple food and vegetables we buy from the
market is perfect competition.
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The Six Calamities Of An Army
• 10.21 A general’s greatest responsibility is to
study and examine their characteristics
thoroughly.
• 10.22 An army may suffer from flight,
insubordination or collapse.
• 10.23 It may also suffer from ruin, disorganization
and rout.
• 10.24 The six calamities mentioned are not due
to natural causes.
• 10.25 They are the faults of the general.
The Six Calamities Of An Army
• 10.26 Even when all other conditions and
characteristics are comparable, if an army insists
on attacking an enemy force ten times its size,
the result will be flight.
• 10.27 When the soldiers are strong and
courageous while the officers are weak and
cowardly, the result will be insubordination.
• 10.28 When the officers are strong and brave but
the soldiers are weak and timid, the result will be
collapse.
The Six Calamities Of An Army
10.29 When the senior officers are angry and insubordinate
because of the general’s failure to recognise their capabilities,
and they engage the enemy in a spirit of resentment and act
out of their own will, the result will be ruin.
10.30 When the general is weak and lacks discipline, when his
orders and instructions are not enlightened, when his officers
and men do not have clear lines of responsibilities, and when
the command structure and formations are confusing, the
result is disorganisation.
10.31 When the general, unable to assess the enemy’s
character, allows a smaller force to strike a larger one, pitting
its weaknesses against the enemy’s strengths, and having no
elite troops at the front, the result will be rout.
Business Application
The Six Disasters
• Flight
– Violated Chapter 3: Rules of Engagement
– In Business: Fear of uncertainties and
unpredictable events
• Insubordination
– Violated Chapter 1: Generalship
– In Business: Poor High-Potentials Nomination and
Evaluation
The Six Disasters
• Collapse
– Violated Chapter 9: On Loyalty, Discipline And Trust
– In Business: Poor Training & Performance
Management
• Ruin
– Violated:
• Chapter 4: Invincibility In Defence
• Chapter 8: Proactiveness As Key To Dealing With The Enemy
• Chapter 9: On Loyalty, Discipline And Trust
– In Business: Poor Talent Management
The Six Disasters
• Disorganisation
– Violated:
• Chapter 9: On Loyalty, Discipline And Trust
• Chapter 5: Overcoming and Excelling Amidst Chaos (see
notes below)
• In Business: Poor Job Clarification and Discipline
The Six Disasters
• Rout
– Violated:
• Chapter 3: Importance of Leadership
• Chapter 5: Overcoming and Excelling Amidst Chaos
• Chapter 7: Illustrations On The Art Of Military
Manoeuvres
• Chapter 8: Five Strategic Considerations In Combat, The
Importance Of Careful Deliberations
• Chapter 10: The Moral Responsibilities of the General
(see notes below)
– In Business: Poor Leadership
10.56 Thus it is said: Know the other side (the enemy),
know youself, and your victory will not be endangered.
10.57 Know the weather, know the terrain, and your
victories will be limitless.
THANK
YOU