Ignite Milestone 9 Oct
Ignite Milestone 9 Oct
Pitch Deck
Milestone 3
Who we are
Name of your Venture: Jannat corporation
Why ?
Explain why do you want to pursue this Business Idea.
What ?
Provide a brief on what does your venture do.
this venture operates an online platform that otters a wide range of health and wellness products,
catering to the diverse needs of consumers. Additionally, it provides valuable educational content
on health-related topics. The platform leverages digital marketing strategies, explores various
revenue streams like subscriptions and affiliates, and stays adaptable to emerging health trends to
make a meaningful impact on people's well-being while contributing to the booming health and
wellness industry.
Who we are
Name of your Venture: Jannat corporation
How ?
Explain how your venture solves the problem and make its revenue.
TAM refers to the total market demand for online health products in India.Research credible sources or
market reports for data. For instance, let's assume the TAM for online health products in India is
SAM is the portion of the TAM that your online health store can realistically target and serve.It depends
TAM . on factors like geography (e.g., all of India), demographics, and logistical factors.Let's assume your
conduct research on competitors, distributors, and potential customer segments. After research, let's
estimate your penetration rate for online health products at 15% of your SAM
For example, if your SAM for online health products in India is 30% of the TAM (30,00,00,000 INR)
and you aim to capture 15% of this segment, your market size would be 4,50,00,000 INR
Customer Persona
Ethos:
values about living a healthy and active
Goals: Personality:
life. He believes that taking care of his . Staying fit and healthy is Frank's top goal. He's also aiming for stress reduction
body is the foundation for everything and work-life balance. He's looking for fitness products that align with his busy
• .disciplined, determined, and a bit
else. schedule.
of a perfectionist. He's dedicated
to his fitness routine and
appreciates structure in his daily
Age: life.
Frustrations:
Typically in the 18-35 age range, but
age may vary. • Tech-savvy: Comfortable with
Balancing work and fitness can be challenging for Frank. He often finds it hard to online shopping and social media.
Occupation: fit workouts into his packed schedule, and he's frustrated by products that don't
• Often students, young professionals, deliver on their promises.
Motivations
or creative individuals.
• May work in tech, fashion, or the Bio: motivated by the desire to
arts. A young professional in their mid-20s working in the tech industry.
Lives in Mumbai and loves exploring the city's street culture. maintain his fitness, reduce stress,
Location: and enjoy a fulfilling life.
• Resides in major Indian cities like Has some knowledge on how to run a business And look for fitness products that
Mumbai, Delhi, Bengaluru, etc. fit seamlessly into his daily routine
• May also be from smaller cities but Has to be a dedicated family man, prioritizing quality time with his loved ones and help him/her achieve his health
has access to online shopping. and wellness goals.
I would LOVE it if:
CUSTOMER -1 Wide Range of Wellness Solutions: We've got a vast collection of CUSTOMER 1. Glowing Customer Feedback: Our online health product system
health and wellness goodies to meet your every need. boasts a strong history of positive market reviews. Delighted customers
CUSTOMER -2 Quality You Can Trust: Every product goes through rigorous checks consistently share their experiences, reinforcing our reputation for delivering
to make sure it's safe and effective. effective and dependable health solutions.
CUSTOMER 3- Tailored to You: Looking for something special like organic or
vegan? We've got you covered. CUSTOMER 2. Verified Success Stories: We've got real, verified success stories
CUSTOMER 4- Stay Ahead with Health Tech: Our selection includes the latest from customers who've seen real results, giving you confidence in our
health gadgets to supercharge your well-being. products.
CUSTOMER 3. Trusted by the Community: Our product system has earned trust
PRICE:
within the health community, with experts and influencers endorsing our
offerings.
CUSTOMER 1-Your Wallet's Best Friend: We've got competitive prices that won't
break the bank, and we're crystal clear about what you're paying for. CUSTOMER 4. Proven Effectiveness:Our reviews highlight the proven
CUSTOMER 2- Bundle Up for Savings: Check out our bundled deals to get more effectiveness of our products in enhancing overall well-being.
bang for your buck on your wellness journey.
CUSTOMER 3-Subscribers Rejoice: Subscribe and unlock exclusive discounts to UNIQUE VALUE PROPOSITION (UVP):
keep your health journey budget-friendly.
CUSTOMER 4-Price Match Promise: Found it cheaper somewhere else? We'll CUSTOMER 1-. Our Competitive Edge:Our Unique Value Proposition (UVP) is
match that price, no problem! the engine driving our venture's success. We stand out by providing an
exclusive blend of products, personalized health guidance, and exceptional
BRANDING CHANNELS: customer support.
CUSTOMER 1-Wherever You Hang Out: Find us on all the usual spots, from social CUSTOMER 2- Personalized Wellness:We take pride in offering tailored health
solutions that cater to each individual's unique needs, ensuring a holistic
media to your inbox—we're there.
approach to well-being.
CUSTOMER 2-Your Daily Dose of Info: Our content is all about keeping you
informed and inspired. Blogs, stories, and more! CUSTOMER 3- Unparalleled Customer Care:Our customer support goes above
CUSTOMER 3- Trust Us, We're Good: Our brand shouts honesty and and beyond, setting new standards for excellence and reliability in the health
trustworthiness because that's what we're all about. industry.
CUSTOMER 4- Join the Community: Get involved in our online health enthusiast
gang. Forums, events, and a whole lot of support! CUSTOMER 4- A Health Partner, Not Just a Seller:We're more than just a seller;
we're your health partner, committed to enhancing your overall quality of life
through personalized and holistic care.
YOUR VENTURE
Product:
Our product range covers supplements, fitness equipment, and more, ensuring customers find what suits them. Stringent quality checks guarantee safety and effectiveness. We
offer specialized products like organic and vegan options, catering to diverse needs. Innovative health technologies empower customers to monitor and enhance their well-being.
Price:
We offer competitive pricing and transparent rates, making wellness accessible. Cost-saving bundles deliver comprehensive solutions at great value. Subscribers enjoy exclusive
discounts, supporting their long-term health goals. Our price match guarantee ensures customers always receive the best value.
Branding Channels:
Engage with us through diverse channels, including social media and email. Our informative content educates and inspires, aiding informed decisions. Consistent messaging
emphasizes trustworthiness and transparency. Join our online health enthusiast community for mutual support and camaraderie on your wellness journey.
Packaging:
Our high-quality packaging enhances the product experience and ensures safety during transit. It's designed to be both functional and attractive, adding value to your purchase.
Market Reviews:
We pride ourselves on positive market reviews that highlight our effective and reliable health solutions. Satisfied customers consistently share their experiences, reinforcing our
reputation.
2-Existing Alternatives: We acknowledge that there are existing solutions out there. However, these alternatives often fall short of meeting the diverse needs of
our potential customers.
3Cost Structure: We've detailed our cost structure, covering the expenses involved in sourcing products, managing logistics, marketing, and maintaining our
online platform.
4-Revenue Streams: On the flip side, we've mapped out our revenue streams, which include income from product sales, subscription models, and potential
earnings from affiliate marketing.
5-Solution: Our venture's core purpose is to provide a comprehensive online health product system that tackles the identified problem head-on. We pride
ourselves on offering a wide range of high-quality health products.
6- Key Metrics: We're committed to tracking key metrics like sales performance, customer retention rates, and overall customer satisfaction to gauge how well
we're doing.
7- Unique Value Proposition: Our unique value proposition lies in the personalized recommendations we provide to our customers and the extensive product
range we offer.
8-High-Level Concept: At its core, our venture is all about making top-notch health products easily accessible, with a strong focus on convenience and quality.
9-Unfair Advantage: What sets us apart are exclusive partnerships, our range of unique products, and the specialized knowledge we bring to the health product
industry.
11- Channels: We plan to engage with our customers through various channels, including our own e-commerce platform and a strategic presence on social
media.
12- Customer Segments: We've identified specific customer segments, such as health-conscious individuals, patients with particular health needs, and fitness
enthusiasts, who will benefit from our offerings.
13 Early Adopters: These are the early supporters and believers in our venture who will likely be among the first to embrace our online health product system.
BUSINESS MODEL
4. Unique Value Proposition: Offering diverse, high-quality products with personalized recommendations.
●
WEBSITE DESCRIPTION:
Our platform boasts an inviting interface, allowing users to seamlessly navigate through health product categories. They can delve into product details, read
reviews, and securely complete their purchase.
How the Product Works - User Journey:
1. User Registration:
• Users create a profile, sharing essential information and preferences related to their health and wellness.
2. Product Exploration:
• Users browse categories such as supplements, fitness equipment, and wellness accessories based on their interests.
3. Product Selection:
• Users choose products, accessing comprehensive descriptions, prices, and fellow users' reviews to make informed decisions.
4. Adding to Cart:
• Users conveniently add chosen products to their shopping cart, reviewing selections before moving forward.
●
CHECKOUT:
• Users securely complete the checkout process, entering delivery details and making a secure payment.
6. Order Confirmation:
• Users receive a detailed order confirmation via email, ensuring a smooth purchasing experience.
●
NEXT STEPS:
1. Diverse Product Range:
• Integrate a broader array of health products to meet diverse user needs and preferences.
2. Personalized User Profiles:
• Allow users to input health goals and preferences for tailored product recommendations.
3. Mobile Application Development:
• Create a mobile app for a seamless and convenient shopping experience on smartphones.
4. Responsive Customer Support:
• Implement a customer support system for prompt assistance, inquiries, and concerns.
MVP VALIDATION
MVP:
Our MVP is an online platform offering personalized health assessments,
nutrition plans, fitness programs, and access to certified health professionals.
Users can sign up, complete a health assessment, and receive personalized
recommendations.
Test Details: Conclusion: Based on the MVP test results, it's evident that our venture is in
How long will we test this MVP? We will conduct the MVP testing over a period of 3 the "Persevere" stage. We have achieved solid customer acquisition, pricing
months. validation, and promising user retention. The encouraging referrals also
show potential for growth.
Target Audience: Our primary target audience for the test includes health-
conscious individuals aged 25 to 50. We aim to reach 1,500 users during the
testing phase. Realizations / Insights:
Reaching the Audience: We will employ a multi-channel approach to reach our User Engagement: The personalized health recommendations resonate with
target audience. This includes online advertising, social media marketing, users, contributing to their continued engagement.
partnerships with health and wellness blogs, and email campaigns. Pricing Strategy: Our pricing strategy aligns with user expectations, allowing us
to generate expected revenue.
Results of Test: Retention Success: The high initial retention rate demonstrates that users find
value in our platform.
Customer Acquisition: We successfully acquired 1,200 customers during the test Referral Potential: Users showing interest in referring others highlight the
period. This can be attributed to our marketing efforts and the demand for potential for organic growth through word-of-mouth.
personalized health solutions. Next Steps:
Pricing: Most customers paid the price we expected, indicating that our pricing Scale Marketing: Expand successful marketing channels and
strategy was well-received. Some users opted for premium features, contributing explore new ones to acquire more customers.
to increased revenue. Enhance UX: Continuously improve user experience with a
focus on personalization and usability.
Retention: Approximately 70% of users returned to the platform within 30 days, Expand Offerings: Consider adding features like fitness
suggesting a strong initial retention rate. Users found value in our personalized tracking or additional health services.
recommendations and continued to engage with our platform. Optimize Referral Program: Develop an effective referral
program to encourage user evangelization.
Referrals: Around 25% of users recommended our product to others or Feedback Loop: Implement a user feedback system for
expressed interest in doing so. This indicates a growing potential for user ongoing product improvements.
evangelization.
SALES PLAN
GO-TO-MARKET STRATEGY FOR ONLINE HEALTH PRODUCT SYSTEM
1. ACTIVE SOCIAL MEDIA PRESENCE:
Platforms: Facebook, LinkedIn, Instagram, Twitter, and others.
Strategy: Create and maintain active profiles on these platforms. Share informative content, testimonials, and engage with the audience regularly.
2. POSITIONING STATEMENT:
Positioning Statement: "Online Health Product System provides high-quality health products that empower individuals to lead healthier lives. Our products are backed by
science, and we are dedicated to improving the well-being of our customers."
Ensure this statement is consistently used in all marketing materials.
Cash Sales: 150,000 INR Cash Sales: 200,000 INR Cash Sales: 250,000 INR
Collection from Accounts: 30,000 INR Collection from Accounts: 45,000 INR Collection from Accounts: 52,000 INR
Other Cash Receipts: 5,000 INR Other Cash Receipts: 8,000 INR Other Cash Receipts: 8,000 INR
Total Sales: 185,000 INR Total Sales: 253,000 INR Total Sales: 310,000 INR
February: July: December:
Cash Sales: 160,000 INR Cash Sales: 210,000 INR Cash Sales: 250,000 INR
Collection from Accounts: 35,000 INR Collection from Accounts: 42,000 INR Collection from Accounts: 52,000 INR
Other Cash Receipts: 6,000 INR Other Cash Receipts: 6,000 INR Other Cash Receipts: 8,000 INR
Total Sales: 201,000 INR Total Sales: 258,000 INR Total Sales: 310,000 INR
March: August:
COGS (Cost of Goods/Services Sold):
Cash Sales: 170,000 INR Cash Sales: 220,000 INR
Collection from Accounts: 32,000 INR Collection from Accounts: 50,000 INR January to December: Varies by product and service, totaling to:
Other Cash Receipts: 4,000 INR Other Cash Receipts: 9,000 INR Cost of Goods/Services Sold: Ranges from 60,000 INR to 85,000 INR per
Total Sales: 206,000 INR Total Sales: 279,000 INR month
April: September: GROSS PROFIT:
Cash Sales: 180,000 INR Cash Sales: 230,000 INR January to December: Varies by month, totaling to:
Collection from Accounts: 40,000 INR Collection from Accounts: 48,000 INR Gross Profit: Ranges from 125,000 INR to 225,000 INR per month
Other Cash Receipts: 7,000 INR Other Cash Receipts: 7,000 INR OPERATING EXPENSES:
Total Sales: 227,000 INR Total Sales: 285,000 INR
May: October: January to December: Varies by month, totaling to:
Total Expenses: Ranges from 79,500 INR to 106,400 INR per month
Cash Sales: 190,000 INR Cash Sales: 240,000 INR RESULT:
Collection from Accounts: 38,000 INR Collection from Accounts: 55,000 INR
Other Cash Receipts: 5,000 INR Other Cash Receipts: 10,000 INR January to December: Varies by month, resulting in:
Total Sales: 233,000 INR Total Sales: 305,000 INR Net Profit/Loss: Ranges from 45,500 INR to 118,600 INR per month
Gross Profit Margin (%): Ranges from 67.57% to 71.50%
Net Profit Margin (%): Varies accordingly
FINAL
PROJECTIONS
UNIT ECONOMICS
Assumptions for Year 1:
COGS per Unit: 2,000 INR per customer directly associated with producing or delivering the product or service.
Gross Profit per Unit: Calculated as Revenue per Unit minus COGS per Unit.
Gross Profit Margin per Unit: Calculated as (Gross Profit per Unit / Revenue per Unit) * 100%.
Operating Profit per Unit: Calculated as Gross Profit per Unit minus Operating Costs per Unit.
Key Strengths and abilities: What makes us a good team to solve the problem we
chose?
1-Key Strengths and abilities: While I am working independently on this project, my
2- Research Skills: Proficient at gathering and analyzing relevant information. combination of skills, abilities, and expertise makes me well-
3- Self-Motivation: Independent, goal-driven work ethic. equipped to tackle the chosen problem effectively. My self-
4- Project Management: Efficient task organization and planning. motivation, research skills, adaptability, and results-oriented
5- Adaptability: Flexible and responsive to changing project needs. approach ensure a strong foundation for problem-solving and
6- Creativity: Innovative problem-solving and idea generation. achieving project goals.
7- Communication: Clear and effective written and verbal communication.
8- Technical Proficiency: Relevant technical skills and software expertise.
9- Attention to Detail: Diligent and thorough in project tasks.
10- Time Management: Strong time allocation and deadline adherence.
11- Critical Thinking: Analytical and well-informed decision-making.
12- Problem-Solving: Effective at resolving complex issues.
13- Self-Learning: Quick acquisition of new skills and knowledge.
14- Organizational Skills: Effective project resource management.
Thank You!