Chapter 2 Social Identity
Chapter 2 Social Identity
SOCIAL IDENTITY
Learning Objectives
I. define self concept, self esteem, identity, role identity, social
identities, reflected appraisals, self disclosure, self presentation
II. explain the self knowledge
III. discuss the components of self
IV. explain the nature and genesis of self
V. discuss The Looking Glass Self
VI. elaborate the stages in the development of self
VII. identify the types of self presentation
VIII. discuss the ineffective self presentations and spoiled identities.
Who Am I
• Self-knowledge
• Explaining our behavior
• Predicting our behavior
• Predicting our feelings
• The wisdom and illusions of self-
analysis
The Nature and Genesis of Self
• Mead (1934)
The The
Generalized
play game
other
stage stage
Mead Stages in Developing
the Self
• Who we are?
• Involves specific identities (the meanings attached to the
self by oneself and others)
• Is primarily influenced by the reactions of others
• Varies with the situation
Identities
•Personality Factors
The •Interests
influence
perception
•Motives
perceiver •Expectations
The •Time
•Work setting
situation •Social setting
Impression management
• Definition - a goal-directed conscious or unconscious
process in which people attempt to influence the
perceptions of other people about a person, object or
event; they do so by regulating and controlling
information in social interaction.(Piwinger & Ebert 2001)
Impression management
• Any behavior intended to create, modify, or maintain an
impression of ourselves in the minds of others.
• An attempt to manipulate or control the impressions that
others form about the person.
• It can be non-verbal communication, clothes, hair cut,
style, etc.
Impression management
• People are more motivated to control how others
perceived them when they believe that their public
images are relevant to:
• the attainment of desired goals,
• the goals for which their impressions are relevant are valuable, and
• a discrepancy exists between how they want to be perceived and
how other people perceive them.