Apple Inc.

ORGANISATIONAL
BEHAVIOUR
 INTRODUCTION
Apple Inc. is an American multinational technology company
headquartered in Cupertino, California. As of March 2023, Apple is
the world's biggest company by market capitalization and with
US$394.3 billion the largest technology company by 2022 revenue.

Apple’s mission statement is “to bring the best user experience to

customers through innovative hardware, software, and services.”

Apple’s vision statement is “to make the best products on earth and
to leave the world better than we found it.”
 APPLE’S CULTURE
Top-notch Moderate
combativeness
excellence

Creativity Secrecy

Innovation Diversity
Different people from different backgrounds — they can connect the dots, maybe
in a better way.
Cecile, Machine Learning and AI

Diversity includes. Inclusion empowers. And when we bring everybody in, we can do
the best work of our lives together. That’s why we continue to strengthen our long-
standing commitment to efforts such as inclusive hiring and development and
equitable pay for all.
MOTIVATIONAL STRATEGIES
Different types of motivational theories and
their application with respect to Apple Inc.

1. Maslow’s hierarchy of Needs

2. Goal Setting theory of motivation
3. Herzberg’s Two-factor theory
4. Expectancy Theory
Maslow’s Hierarchy of Needs
Maslow’s hierarchy of needs is usually shown as
a pyramid. The lowest level of the pyramid
consists of the most basic requirements, while
the top of the pyramid consists the most
complex needs. As people enter the pyramid,
needs become increasingly psychological and
social. After that, the need for love and
friendship becomes very important. At the top
of the pyramid, personal esteem and a sense of
accomplishment are needed.
Safety and Self
Psychological
Security Actualization

Maslow’s Hierarchy of Needs

Social Esteem
Goal Setting Theory of
Motivation
Clarity
Challenge Committment

Goal Setting Theory of Motivation

Task
Feedback Complexity
 Goal Setting theory of
Motivation wrt. APPLE Inc.
Apple Inc. employees are very active in accomplishing their task
goals and pointing the way for their work. The proper setup and
management of goals within Apple Inc. helps to clarify the
performance expectations in the organization. They provide the
basis for behavioural self-management. This helps to motivate
employees’ job performance and job satisfaction. Apple Inc. always
sets specific goals for employees. For example, its 2010 goal is to
achieve a 50% global recovery rate. Such specific goals will create
high self-efficacy for employees and help to achieve the stated
goals.
 Herzberg’s Two-Factor
Theory of Motivation
Herzberg believes that there are some job factors that lead to
satisfaction, while there are other job factors can prevent
dissatisfaction. According to Herzberg, the opposite of
“Satisfaction” is “No satisfaction”, while the opposite of
“Dissatisfaction” is “No Dissatisfaction”.
Herzberg divided these job factors into two categories which
are:

Hygiene Factors Motivational Factors

 Herzeberg’s Two-Factor
Theory wrt APPLE Inc.
Herzberg’s two-factor theory is being applied by Apple Inc. Apple’s
employees are praised and recognized for their achievements through
bonuses and promotions. The work of employees is very meaningful,
interesting, motivating and challenging for the performance of
employees. Apple Inc.’s compensation structure is appropriate,
reasonable and competitive. In addition, it provides employees with a
health care plan that provides employees with a safe, clean, hygienic
working environment, and updated and well-maintained work
equipment.
 Expectancy Theory of
Motivation
Although Maslow and Herzberg studied the relationship between internal needs and the effort spent
to achieve them, Vroom’s expectancy theory separates effort, performance, and outcomes.
Vroom’s expectancy theory assumes that behaviour is due to conscious choices between
alternatives, with the goal of maximizing happiness and minimizing pain. Vroom recognizes that
employee’s performance is based on personal factors such as personality, skills, knowledge,
experience and abilities. He said that hard work, performance and motivation are related to personal
motivation. He uses the variables expectancy, instrumentality and valence to explain this.
 Expectancy Theory wrt
APPLE Inc.
Apple Inc. uses expectancy theory to motivate employees to achieve
measurable, achievable and specific goals. Employees try to improve
their job performance levels to get valuable rewards. However, it
seems to be idealistic because most people think there is a high
correlation between performance and reward. Therefore, Apple Inc.
pays attention to each employee and provides them with beneficial
benefits. This can improve the performance level of employees even
though the rewards are not what employees expect. Apple can ensure
that employees can achieve their target performance levels by
observing their abilities to improve the company’s operational
efficiency.
 Organizational communication is a method of
conveying and sharing information such as
organizational goals, plans used to achieve those
goals, policies, rules & regulations, and other trivial
details. It is the way in which members of an
organization interact with each other and the people
they serve.

IMPORTANCE
Employee engagement

ORGANIZATIONAL Customer satisfaction

COMMUNICATION
CHANNELS Public perceptions
 EXTERNAL
Apple’s external communication has not always been related to its
products and services. The company has used some of its
communication platforms such as its Homepage on its website to
commemorate people and events. It is crucial to note that Apple as a
business has subscribed to a human personality.

PRESS RELEASES
WEBSITE
SOCIAL MEDIA
NEWSROOM-APPLE
 INTERNAL
The company employs a structured communication approach to guide
employee behaviour, as outlined in a detailed document. This system is
further facilitated by an intranet, providing a secure platform for
information sharing and enhancing communication skills.

Limited Social Media Usage

Notably, the company does not utilize social media for internal communication.
Instead, a closed eco-system, enforced by Apple, governs knowledge
management within the organization

Challenges of Closed Ecosystem

While the closed eco-system bolsters security, it introduces its own set of challenges.
Communication within the company necessitates the use of codes demanding that all
employees familiarize themselves with these codes for effective communication.
BARRIERS Navigating Apple’s Non-
Product Advocacy

Language Barrier Message Integrity

APPLE INC.

Apple’s Identity;
Business with a persona
Conflict is any disagreement between two or more
people and groups. Whenever two or more people have
different interests, values, goals, and understanding
conflict arises. It may be in a person, within people,
within groups, or within organizations.

TRADITIONAL INTERACTIONIST

VIEWS OF CONFLICTS

Feedback
FUNCTIONAL
 Personal Poor
Misunderstanding Communication
Differences

Lack of Scarce
Goal Differences
Information Resources

Reasons for Conflicts

Threat To Status Organizational
Changes

Lack of Trust Lack of Role

Clarification
Apple follows a combination of formal
and informal conflict resolution
strategies to address various types of
conflicts that may arise within the
company. With target customers wide &
varied, Apple has nailed down a conflict
resolution method that can translate
across a wide form of situations.
 Employee Assistance Programs (EAPs):
Apple offers EAPs to employees, providing
counselling and support services to help resolve
personal or workplace conflicts.

Codes of Conduct and Policies:

Apple, like most companies, has established codes of
conduct, policies, and procedures that employees are
expected to follow. These can include guidelines for
conflict resolution within the workplace.
The standard method of the “Feel, Felt, Found” is followed which
comprises of 3 phase-
Employees want to know they have been heard.. They
Empathize want managers to understand their duress or hesitation.
Apple sees empathy as the gateway to resolving conflict

Telling them about someone else having similar emotions tells

employees that they are not alone in facing a new change.
Demonstrate

Employees are looking for the payoff in the action, policy, etc.
Clarify By creating a storytelling arc, parallels about what positive
outcome employees can expect are created.
Negotiation: Parties involved in a conflict may engage in negotiation to reach a mutually
acceptable solution.

Mediation: In mediation, a neutral third party helps the conflicting parties communicate
and negotiate. The mediator does not make decisions but assists in finding common
ground.

Arbitration: Arbitration involves submitting the dispute to a third party (the arbitrator)
who makes a binding decision. This process is often used when parties have agreed to do
so in advance or when required by contracts.

Litigation: When all other methods fail, parties may resort to litigation, which involves
resolving disputes through the legal system, often in court.
CHANGE MANAGMENT
No company in todays world works in a stable
environment.
The forces of change can be the workforce,
technological changes, competitors , social trend
etc.
Change managment is how an organisationplans
to manage these changes such that it does not
disrupt the operation and the employee morale.
 CHANGES IN WORKFORCE

24 October,2011 Steve Jobs resigned as CEO and became

chairman and Tim Cook was named the new chief executive
officer of Apple Inc
Jobs was known for his demanding and sometimes harsh
leadership style. He had a reputation for pushing
employees to their limits and had a strong attention to
detail.
Cook's leadership style is characterized by a more calm and
methodical approach. He is known for his operational
excellenceExternal environment
and supply chain expertise.
Cook fosters a collaborative and inclusive work culture at
Apple and values teamwork and diversity. .within the
company.
 Secrecy

Apple is famous for keeping its

product developments under
wraps until official
announcements.
This element of secrecy is a
deliberate strategy to create buzz
and excitement around changes
and innovations.
 Research & Development
30

Apple every year spend large

quantum of funds on research and 25

development 20

R&D id done only only for new

products but also to find new
15

improvments in the existing 10

products
This year the annual spending on
5

R&D is estimated to be 7.8% of the

total revenue.
 Regular Updates

There are regular IOS updates every year which are

used in providing:
New Features and Enhancements
These can include changes to the user interface, new
functionalities, improved performance, and updates to
existing apps.
Bugs fixing
Competitive edge
Security Updates
 TECHNOLOGICAL CHANGES

A recent Development in the telecom industry

is the introduction of 5g services.
5g services were launched in Indai on first of
October 2022.
Apple's first 5g enebled phone was launched
on 13 October,2020 which was way before 5g
was actually launched in India the first 5g
compatible apple phone was Iphone 12.
Though 5g services were not available it
provided advantages like faster 4g and also it
was future proof.
 Customer Feedback

Apple takes customer feedback vey

seriously and changes are made in
response to the needs of the customer
and address issues if any.
For example bugs are fixed through
updates.
Also apple introduced group video call
feature after continous requests from the
customers.
Yashika Wadhwa 211224
Muskaan Malhotra 211219
Dev Chandna 211254
Utkarsh Chagti 211209