GROUP 4 - MC1806 - MGT103

GOOGLE'S
MANAGEMENT
ANALYSIS.
 Employee discontent and activism

Antitrust scrunity

EXECUTIVE Critism and controversy over its handing

of user data and privacy
SUMMARY
Critism for its role in the spread of
misinformation and extremist content
online, particularly on its subsidiary
YouTube
 INTRODUCTION
1.Background

Founded in 1998 by Launch of Google Maps

Larry Page and Sergey Brin Google was just a in 2005
search engine.
Google started as a research project In 2006, launched Google Docs
But it quickly expanded into other In 2008, launched the Android
that aimed to organize the world's
areas. In 2000, it launched operating system.
information and make it universally
AdWords, an advertising platform.
accessible and useful.
2. History:
In 1999, Google received its first major investment
of $25 million from venture capital firms Kleiner
Perkins and Sequoia Capital.

Google's IPO in 2004 was one of the most highly

anticipated in history. The company went public at
a valuation of $23 billion

Despite its many successes, Google has faced its

fair share of challenges and controversies over the
years.
Mission
Google's mission is to organize
the world's information and make
it universally accessible and
useful.
 Mission
01 02 03 04

Reflects the Making it easier Developing tools Allow users to

company's for people to find such as Google access
commitment to the information Search, Google information in a
making they need Maps, and quick and
information Google Translate efficient manner
accessible to
everyone
 Vision Core values
Provide the best possible search Built around the principles of
experience on the internet. honesty, transparency, and respect
for users.
Reflects its commitment to innovation and
excellence in providing search services Honest and transparent in its operations and
ensuring that users can trust its products and
services
3. KEY FACTORS IN
GOOGLE'S MANAGEMENT
 BASED ON THE PEST MODEL

01 02 03 04

POLITICAL ECONOMIC SOCIAL TECHNOLOGICAL

Operates in a Dependent on Products and Leader in technology
highly regulated digital advertising services have a innovation; always
industry related to revenue, which is significant impact developing new products
data privacy, influenced by the on society and and services to stay
antitrust laws, and overall economic culture ahead of the competition.
intellectual conditions.
property.
Based on LEGAL
the PESTLE model Google also faces legal challenges related to
intellectual property, copyright infringement, and
antitrust laws besides government regulation.

ENVIRONMENTAL

Google has made efforts to reduce its environmental

impact, in terms of energy consumption and carbon
emissions.

Google also invested $3.5 billion dollars in renewable

energy and has committed to achieving carbon
neutrality by 2022.
TASK
ENVIRONMENT

Customers: – are individuals, businesses, and

Partners: – partnerships with other companies and
organizations that use its products and services.
organizations to promote its products and services, such
Competitors: – other companies in the technology and
as Android smartphone manufacturers and advertising
digital advertising industries, including Facebook,
partners.
Amazon, and Microsoft.
Regulators: – a user-dialogue system used to prevent
Suppliers: - a wide range of suppliers for components,
bots from accessing websites.
equipment, and services, including data centers and
Media:– Google's public image and reputation can be
cloud computing infrastructure.
influenced by media coverage and public opinion.
 THE COMPANY'S
ORGANIZATIONAL
CULTURE

Google is known for having a unique

and distinctive organizational culture

Some of key elements :

SOME OF ELEMENTS:
Focus on innovation

Data-driven decision-making

Collaborative and team-oriented

Emphasis on transparency

Employee empowerment
 How do the organizational structure and culture
influence the company’s human resource management
and its approach to innovation and change?

Organizational Approach to
culture innovation

Organizational Approach to
structure change
Company
BCG
matrix
In general, they have hundreds of
products, but we divide them into 6
main categories
Web-based product
Developer tools
Operating system (OS)
Desktop app
Hardware
Services
 STAR

WEB-BASED PRODUCTS
Google Maps – mapping service that indexes streets
Google Search tool – a web search engine and
and displays satellite and street-level imagery,
Google's core product
providing directions and local business search.
Google News – automated news compilation service
ReCAPTCHA – a user-dialogue system used to prevent
and search engine for news in more than 20 languages.
bots from accessing websites.
Gmail – an email service.
Google Assistant – a virtual assistant
Google Translate – a service that allows carrying out
Google Account – controls how a user appears and
machine translation of any text or web page between
presents themselves on Google products.
pairs of languages.
 STAR

OPERATING SYSTEM
DESKTOP APP
ANDROID - operating system for mobile
devices such as smartphones and tablet Google Chrome – a web browser
computers by Google
 CASH COW

WEB-BASED PRODUCT OPERATING SYSTEM

YouTube – a video hosting website. Android Auto – a version of Android made for
Google Ads – an online advertising platform. automobiles by Google.
Google Drive – a file hosting service with Android TV – a version of Android made for
synchronisation option smart TVs.
Google AdSense – a contextual advertising
program for web publishers that delivers text-
based advertisements that are relevant to site
content pages
 DESKTOP APP SERVICES

Backup and Sync – client software to Google Cast – a display entertainment and
synchronize files between the user's apps from a phone, tablet or laptop right on
computer and Google Drive storage a TV or speakers

CASH COW
QUESTION MARK
WEB-BASED PRODUCT:
o Blogger, Google Classroom, Google Meet,
Google Mars, Google Street View, Google
Analytics, Google Ngram, Google Public Data
Explorer, TensorFlow, Google Trends, Google
Workspace
DEVELOPER TOOLS:
Accelerated Mobile Pages (AMP),
Google App Engine, Google
Developers,Google Search
Console Sitemap, Titan
QUESTION MARK
OPERATING SYSTEM:
ChromeOS – a Linux-based operating
system for web applications
Fuchsia – an operating system based on
the Zircon kernel
DESKTOP APP:
Google Earth – virtual 3D globe that uses
satellite imagery, aerial photography, GIS
from Google's repository.
Android Studio – integrated development
environment for Android.
 HARDWARE DEVICES

Google Pixel w Google Tensor chip Google Nest

Fitbit
Google Chromecast
SERVICES
Google Cloud Platform – a modular cloud-
based services for software development
Google Pay – a digital wallet platform and
online payment system
YouTube TV – an over-the top internet
television service that offers live TV
 THE BLACK DOG

WEB-BASED PRODUCTS DEVELOPER TOOLS

Google Books – a website that lists published books and Google App Maker – allowed users to
hosts a large, searchable selection of scanned books develop apps for businesses
Google Duo – a video chat mobile app
Google Groups – an online discussion service that also
offers Usenet access. OPERATING SYSTEM
Google Jamboard – an online interactive whiteboard
Glass OS – an operating system for
that allows brainstorming and collaboration between
Google Glass
teams.
Google Hangouts/Chat – discontinued on November 1,
2022 after migrating all users to Google Chat
HARDWARE DEVICES
Google Glass – wearable computer with an
optical head-mounted display and camera
that allows the wearer to interact with
various applications and the Internet via
natural language voice commands.
Stadia Controller – game controller for
Stadia
SERVICES
Google Fi – a MVNO aimed at simple
plans and pricing.
Google Get Your Business Online –
increase the web presence of small
businesses and cities.
Google Stadia - A cloud-based game
streaming on mobile devices
ORGANIZING
GOOGLE ORGANIZATION
STRUCTURE
CROSS FUNTIONAL

Google has a cross-functional – or team-based –

organizational structure. This is also known as a matrix
structure. The three primary characteristics of
Google’s organizational structure include function-
based definition, product or project-based definition,
and flatness.
Google's
Leadership
Sundar Pichai is the CEO of Google
and its parent company Alphabet Inc.
Pichai has been with Google since
2004 and became CEO in 2015

Pichai primarily relies on referent and

expert power to influence his
employees

Pichai's technical expertise and deep

understanding of Google's products
and services give him credibility with
employees and help him make
informed decisions.
Sundar Pichai
 Traits and Behaviors
Visionary Communication Fostering a culture
of innovation

Strategic thinking Adaptability Improving

communication

Empathy Integrity
Prioritizing diversity
and inclusion

Developing
leadership skills
 Measure to control

70 percent of every work day to whichever

projects are assigned by management

20 percent of each day to new projects

or ideas related to their core projects

10 percent to any new ideas

 Advantages of 70/20/10 rule

Systemize innovation

Manage innovation as a portfolio

Build innovation habits and communicate

its importance
 The management issues facing Google reflect the
challenges of operating as a large and influential
technology company in the current social and political
climate.

The company will need to be proactive in addressing

CONCLUSION concerns related to employee activism, antitrust scrutiny,
data privacy, and harmful content to maintain the trust of
its users and stakeholders.

As technology companies continue to play an

increasingly important role in society, it is essential
that they prioritize ethical and responsible business
practices.