School STO.

TOMAS NATIONAL HIGH SCHOOL – SENIOR HIGH Grade Level GRADE 12 (GAS)
SCHOOL
Teacher REDCHEST M. YUMOL Subject PRINCIPLES OF MARKETING

DAILY LESSON LOG Date AUGUST 29 – SEPTEMBER 01, 2023 Quarter 1ST QUARTER 1ST SEMESTER
WEEK 01 Day 1 Day 2 Day 3 Day 4
I. OBJECTIVES
A. Content Standard The learner demonstrates an The learner demonstrates an
understanding of marketing understanding of marketing principles,
CLASSROOM ORIENTATION SUBJECT ORIENTATION principles, goals and traditional and goals and traditional and contemporary
contemporary approaches to approaches to marketing
marketing

B. Performance Standard The learners shall be able to plot The learners shall be able to plot
marketing goals and approaches for marketing goals and approaches for
product or service product or service

C. Learning The learners…. The learners….

Competency/Objectives 1. define and understand 1. define and understand marketing 2.
marketing describe the traditional approaches to
Write the LC code for each. ABM_PM11-Ia-b-1 marketing
The learners… 2. describe the traditional 3. discuss the goals of marketing 4.
approaches to marketing identify and explain contemporary
ABM_PM11-Ia-b-2 marketing approaches
3. discuss the goals of
marketing
ABM_PM11-Ia-b-3
4. identify and explain
contemporary
marketing approaches
ABM_PM11-Ia-b-4

II. CONTENT Marketing Principles and

Strategies: What is marketing and
its traditional approaches

Learning Resources
A. References
 1. Teacher’s Guide pages
2. Learner’s Materials pages
3. Textbook pages

4. Additional Materials from

Learning Resource

B. Other Learning Resource www.youtube.com, www.google.com www.youtube.com, www.google.com

III. PROCEDURES
A. Reviewing previous lesson or The teacher will present a bird’s eye I KNOW IT! Give 2-3 words that inform
presenting the new lesson view of the topics to be discussed for the class about Marketing
the whole quarter

B. Establishing a purpose for the Let the students jot down notes as WORD NETWORK Use the strip of
lesson their basis for their advance readings papers to write the initial ideas about
Marketing then post it on the graffiti wall

C. Presenting examples/ Learners shall come up with a course The teacher will ask the students to
instances of the new lesson outline of the next topics make use of the given words to define
Marketing

D. Discussing new concepts and Let the students reflect on topics The students presented their output in
practicing new skills #1 discussed and presented determining the definition of
Marketing(Teacher facilitated the
meaning of Marketing)
E. Discussing new concepts and Formulation of the rules and The teacher will process the answers
practicing new skills #2 regulations set before the start of and discuss additional input on the
session. different components of Marketing.
(Teacher facilitated the discussion on
the different components of marketing)

F. Developing mastery (leads Orientation on the Learning materials BEYOND THE WALL The students will
to Formative Assessment 3) to Master answer the question What role will
 Marketing will play in your life after a
decade?
G. Finding practical application Walk through of the curriculum guide SUMMARY Provide two or three
of concepts and skills in daily sentences for reflection or opinion
living regarding the importance of studying
Marketing

H. Making generalizations and Walk through of the Learners Role Playing : Portray the role of
abstractions about the lesson Materials marketing in you as a consumer or a
buyer

I. Evaluating learning Let the learners write their Paper and pen (short quiz)
expectations on the subject

J. Additional activities for Have an advance reading on the first Have an advance reading on the
application or remediation topic of Principles of Marketing. different approaches to marketing

IV. REMARKS

V. REFLECTION
A.. No. of learners who earned
80% in the evaluation
B. No. of learners who require
additional activities for
remediation who scored below
80%
C. Did the remedial lessons
work?
No. of learners who have
caught up with the lesson
D. No. of learners who continue
to require remediation
E. Which of my teaching
strategies worked well?
Why did these work?
F. What difficulties did I
encounter which my principal or
supervisor can help me solve?
G. What innovation or localized
materials did I use/discover
which I wish to share with other
teachers?

Prepared by: Checked by: Noted by:

REDCHEST M. YUMOL, LPT ADOR P. LAYUG MARIA SANDRA CRISTINA V. LAGMAN

SHS Teacher II HEAD TEACHER III School Head