School Sto.

Tomas National High School – Senior High School Grade Level GRADE 12 (GAS)

Teacher REDCHEST M. YUMOL Subject PRINCIPLES OF MARKETING

DAILY LESSON LOG Date SEPTEMBER 11 – 15, 2023 Quarter 1ST QUARTER 1st SEMESTER
WEEK 02 Day 1 Day 2 Day 3 Day 4
I. OBJECTIVES
A. Content Standard The learner demonstrates an The learner demonstrate an SYMPOSIUM (BASA AIR BASE) The learner demonstrate an
understanding of marketing understanding of the value of understanding of the value of customer
principles, goals and traditional and customer relations and customer relations and customer service
contemporary approaches to service
marketing

B. Performance Standard The learners shall be able to plot The learner shall be able to develop a The learner shall be able to develop a
marketing goals and approaches for program for customer service program for customer service
product or service

C. Learning The learners…. Define” relationship marketing” Define “customer value”

Competency/Objectives 1. define and understand marketing ABM_PMII-Ic-d-5 ABM_PMII-Ic-d-6
2. describe the traditional
Write the LC code for each. approaches to marketing
The learners… 3. discuss the goals of marketing
4. identify and explain
contemporary
marketing approaches
ABM_PM11-Ia-b-1

II. CONTENT Marketing Principles and Customer Relationship Customer Value

Strategies:
2. Goals of marketing

Learning Resources
A. References
1. Teacher’s Guide pages
2. Learner’s Materials pages
 3. Textbook pages Principles of Marketing by: Angelita Principles of Marketing by: Angelita Principles of Marketing by:Angelita Ong
Ong Camillar-Serrano; Marketing by Ong Camillar-Serrano; Marketing by Camillar-Serrano; Marketing by Dr.
Dr. Maria Luisa Chua Delayco Dr. Maria Luisa Chua Delayco Maria Luisa Chua Delayco

4. Additional Materials from

Learning Resource

B. Other Learning Resource www.youtube.com, www.google.com www.youtube.com, www.google.com www.youtube.com, www.google.com

III. PROCEDURES
A. Reviewing previous lesson or 1. Prayer; Greetings; Classroom 1. Prayer; Greetings; Classroom 1. Prayer; Greetings; Classroom
presenting the new lesson management; Checking of management; Checking of management; Checking of attendance.
attendance. attendance. The learners recall the previous
The teacher will ask the students The learners recall the previous discussion.
about their goals in life discussion.
B. Establishing a purpose for the To study and analyze your goals in life INTELLECTUAL EXERCISES: Use the One Question and One Comment
lesson why is it important for a businessman strip of paper to write the initial ideas (Think of service provider to whom you
to put priority on their goal in putting about the word/s customer are most loyal and give the reason why
up a business? students will share relationship. Whoever will get the you are loyal to him/her)
their ideas about it
highest points will be the winner
C. Presenting examples/ Video analysis: Teacher will let the EMPOWER YOURSELF. The The learners give their own
instances of the new lesson students to watch the video of a teacher will now call the members of constructed explanation.) The teacher
famous business in the the group to present their output. gives a clearer one
Philippines. After watching students in They will answer the question:
dyad will brainstorm what is the main What is a Customer relationship?
goal of the business based on the
video
D. Discussing new concepts and Let the students present their work. The teacher will process the answers GUIDE QUESTION: How do we explain
practicing new skills #1 of the students and discuss additional the word that has attachment to
input on the concept. customer value?

E. Discussing new concepts and Teacher facilitated the discussion on Group Dynamics: Compare and The teacher will process the answers
practicing new skills #2 the Goals of Marketing. contrast the video shown: Analyze the and discuss additional input on the
factors affecting consumer behaviour. different components of Marketing.(The
Present your output using Venn teacher facilitated the discussion on
Diagram Customer value)
 F. Developing mastery (leads LAF(List all Factors in making the The students will now present their The teacher will now close terms power
to Formative Assessment 3) Marketing objectives Venn diagram… point presentation and ask students to
explain terms in their own words

G. Finding practical application What happens if we have no Goals in BEYOND THE WALL: What is the The teacher will provide a clear
of concepts and skills in daily life? importance of being grateful towards understanding about the discussions
living your customers that will relate to life of a
businessman/marketer

H. Making generalizations and Reflection: What is the importance of The teacher will underscore the The teacher emphasizes that there is
abstractions about the lesson Goals in the life of any businessman? connections of the concepts and end really needed for marketers or sales
it with “Are customers always Right” persons to value their customers to
fulfill their goals in their business

I. Evaluating learning JOURNAL WRITING How do you look Paper and Pen (Just write TRUE or Short video clip: The successor of the
at the different businesses in the FALSE) business tycoon” Lucio Tan” and be
Philippines today? able to answer the questions

J. Additional activities for

application or remediation

IV. REMARKS

V. REFLECTION
A.. No. of learners who earned
80% in the evaluation
B. No. of learners who require
additional activities for
remediation who scored below
80%
C. Did the remedial lessons
work?
No. of learners who have
caught up with the lesson
D. No. of learners who continue
to require remediation
E. Which of my teaching
strategies worked well?
Why did these work?
F. What difficulties did I
encounter which my principal or
supervisor can help me solve?

G. What innovation or localized

materials did I use/discover
which I wish to share with other
teachers?

Prepared by: Checked by: Noted by:

REDCHEST M. YUMOL, LPT ADOR P. LAYUG MARIA SANDRA CRISTINA V. LAGMAN

SHS Teacher II HEAD TEACHER III School Head