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Week 3 Purposive Communication

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Week 3 Purposive Communication

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Jenica Bautista
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© © All Rights Reserved
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PURPOSIVE

COMMUNICATION
1st Semester, S.Y. 2023-2024
LET US
PRAY
WORDS OF
THE DAY
LET’S
RECALL
WORLD
ENGLISHES
OBJECTIVES
At the end of the lesson, you are expected to:
01 discover how the English language spread throughout
the world, and appreciate the differences between
Standard English, World Englishes, and Philippine
English,

understand the implications of globalization on


02 communication; and

use Standard English and bias-free language in writing.


03
GLOBALIZATION
ENGLISH
WORLD ENGLISHES
We should talk not of English
but of many Englishes,
especially in Third World
countries where use of
English is no longer part of
the colonial legacy, but the
result of decisions made
since their independence
(McCrum et al., 1986).
What are the TWO
well-know varieties
of English?
AMERICAN

BRITISH
PHILIPPINE
ENGLISH
EAT-ALL-
YOU-CAN
COMFORT
ROOM (CR)
RUBBER
SHOES
WORLD ENGLISHES
• In everyday speech and informal contexts, one is free to
use his or her own variety of English.
• In more formal writing contexts,
one should be able to identify
which features of this variety
may not be understood by other
speakers of English and to use
alternatives that will be
understood by a wider audience.
CULTURALLY
SENSITIVE AND
BIAS-FREE LANGUAGE
RACE & ETHNICITY
RACISM
RACE AND ETHNICITY
• It is best to avoid identifying people by race or ethnic
group.

• Race is an emotionally charged topic, so it is best to


tread carefully with the language used and to refer to
race, as Patricia Arinto (2009) asserts in English for the
Professions, "only if it is relevant to what you have to
say."
RACE AND ETHNICITY
• One must be attuned to the current terminology by
which racial and ethnic groups refer to themselves.
This may be done by reading national newspapers
and watching television news, which typically are
good indicators of current and preferred usage.

• According to Kitty Locker and Donna Kienzler (2013),


one should "refer to a group by the term it prefers,"
which means some research is required to find out
about acceptable and preferred terms.
TSINO TSINOY FILIPINO CHINESE
GENDER &
SEXUAL
ORIENTATION
SEXISM
GENDER & SEXUAL ORIENTATION
• One should favor gender-neutral words and phrases
over gender-biased words. for example, rather than
"man-made," one can say "manufactured,” "synthetic,"
or "artificial.” Instead of "layman's terms," one can use
"ordinary terms.”
• Gender-biased pronouns can be avoided by (a)
dropping pronouns that signify gender and restating
the sentence, (b) changing to plural construction, and
(c) replacing masculine or feminine pronouns with
• "one" or "you."
SOCIAL CLASS
CLASSISM
SOCIAL CLASS
• In the informal terms "conyo" and "jologs" are
derogatory terms referring to class.

• The first, used to describe young people from the


upper class who speak an idiosyncratic mix of English
and Tagalog, connotes vanity and consciousness
about social status. The second, now perhaps
replaced by the term "jejemon," as used in reference
to an idiosyncratic spelling or writing style, is used to
describe persons who look poor and out of style.
SOCIAL CLASS
• A more sensitive vocabulary uses terms that nore
precisely portray the actual circumstances of people
within the class structure.
• For example, instead of "the owning class," one can
use "the upper class" or "the privileged class," and
instead of "the underclass," one can say "the less
privileged" or describe a condition of "chronic poverty."
• In the Philippines, "informal settlers" is now the more
politically correct term for "squatters."
AGE
AGEISM
AGE
• Ageism is a form of discrimination against other
people because of their age, or assuming that older
people are less physically, intellectually, or emotionally
able than other age groups.

• The capabilities of younger people should also not be


underestimated on the basis of their age.
DISABILITIES
DISCRIMINATION
DISABILITIES
IMPAIRMENT – a physiological condition

DISABILITY – the consequence of an impairment

HANDICAP – the social implication of a disability;


a condition or barrier imposed by society, the
environment, or oneself.
DISABILITIES
When referring to people with disabilities, the
focus should be on the PERSON, not the
CONDITION (Arinto, 2009).

Transform this:

The blind student used a special keyboard during


the examination.
QUESTIONS?
QUESTIONS?
QUOTE OF
THE DAY
REFERENCES
● Lim, J.M.A., Blanco-Hamada, I., & Alata, E.J.P. (2019). A Course Module for
Purposive Communication (1st ed.). Manila: Rex Bookstore, Inc. (RBSI).

● Merriam-Webster. (n.d.). Condemn. In Merriam-Webster.com


dictionary. Retrieved August 21, 2023, from https://www.merriam-
webster.com/dictionary/condemn
Thank you!
PREPARED BY:
Rianne S. Abiador, LPT
Faculty, CAS

CREDITS: This presentation template was created


by Slidesgo, and includes icons by Flaticon, and
infographics & images by Freepik

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