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Unit 10 - Session 3: Shopping Psychology

This document provides an overview of a lesson on shopping psychology and commercial design. The lesson includes discussions on reasons for consumer purchases, watching commercials to analyze persuasive techniques, choosing a product to design an advertisement for, and presenting commercial ideas to be rated. The goal is for students to learn how to design effective commercials by understanding consumer motivations.

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wilmer Gabriel Negron Velasquez
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28 views13 pages

Unit 10 - Session 3: Shopping Psychology

This document provides an overview of a lesson on shopping psychology and commercial design. The lesson includes discussions on reasons for consumer purchases, watching commercials to analyze persuasive techniques, choosing a product to design an advertisement for, and presenting commercial ideas to be rated. The goal is for students to learn how to design effective commercials by understanding consumer motivations.

Uploaded by

wilmer Gabriel Negron Velasquez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Unit 10 | Session 3

Shopping psychology
LEARNING OBJECTIVE: Design a commercial
Unit 10 | Session 3
Shopping psychology
LEARNING OBJECTIVE: Design a commercial

Lesson overview
1 GET STARTED: The psychology of buying
2 DISCUSS: What makes us buy something?
3 RESEARCH: Watch a commercial
4 PREPARE: Choose a product
5 PRACTICE: Design and practice your commercial
6 PRESENT: Present and rate commercials
7 UNIT 10 PROGRESS CHECK
8 UNIT 11 PREVIEW
GET STARTED
The psychology of buying
Work in groups. Look at the picture of reasons we buy. Think of things that people buy
for each reason.

a book
DISCUSS Brainstorming
What makes us buy something? type your ideas.
People often buy things for more than one reason. What are different reasons people
buy fast food?

makes life easier


when you don't have
time to cook a meal Pleasure
saves money when you
buy tia veneno
saves time
DISCUSS
What makes us buy something?
What are different reasons people buy a computer?

Makes life easier :


People use all the time
to find o search
Needs: to study or work something.

Pleasure: People buy computers to play games


RESEARCH In groups 1. decide on a product
2. Watch a commercial (together)
3. Answer the question
Watch a commercial
Go online to watch a commercial for a
product you and your partner both like.
How does the commercial persuade
customers to buy the product? Choose
reasons below.
❑ pleasure
❑ fear
❑ needs
❑ looks good
❑ makes life easier
❑ self-improvement
❑ saves money
PREPARE
Choose a product
Imagine you work for an advertising
company. With your group, choose a
product used by most people. Think of
reasons people would want to buy it.

• pleasure
• fear
• needs
• looks good
• makes life easier
• self-improvement
• saves money
PRACTICE
Design and practice your commercial
Design a one-minute commercial for your
product. Then decide who will present
each part of the commercial.

What about starting our commercial


by asking an interesting question?

Yeah, or we could tell a short story,


something people can relate to.
Everyone loves a good story.
PRESENT
Present and rate commercials
Give a presentation about your
commercial to the class or another group.
Rate each commercial with 1 to 5 stars.
Consider the factors below.

• originality
• quality of information
• presentation skills
PROGRESS CHECK
Unit 10
Now I can... Prove it!
❑ describe materials. What materials are the clothes you’re wearing today made of?
Are they warm? Waterproof? Light?

❑ use the simple present form of Write two sentences about things that are recycled and two
the passive. sentences about things that aren’t recycled.

❑ talk about production and Write four sentences about products in your country. Use the verbs
distribution. “export,” “manufacture,” “grow,” and “design.”

❑ use the simple past form of the Write sentences using these passive verbs and your own ideas:
passive. “was made,” “were imported,” and “was invited.”

❑ question or approve of Write two expressions you can use to question someone’s choices
someone’s choices. and two expressions to approve of someone’s choices.

❑ review a favorite product. Write sentences with “but,” “although,” and “however” to show
what you like and dislike about a product.
UNIT 11 PREVIEW
Pushing yourself
Unit 11 objectives

• talk about how to succeed


• talk about imaginary situations
• give opinions and ask for agreement
• tell a personal story
• talk about a person you admire
UNIT 11 PREVIEW
Pushing yourself
Talk about something you did that was
challenging. How did you feel...

• before you did it?

• while you were doing it?

• after you did it?


Unit 10 | Session 3
Shopping psychology
LEARNING OBJECTIVE: Design a commercial

Thank you!

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