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Business Plan Assignment Marking Key

This document outlines the requirements for a business plan assignment. It lists the key sections that should be included: introduction, market plan, production plan, financial plan, organizational plan, and equity structure. The financial plan should include monthly cash flow projections for the first year and annual balance sheets and income statements for years 1 and 2. Presentations on the business plans will be 10-12 minutes and cover the business model, key plan items, team, marketing, and financials. The written business plan will be graded on soundness of the plan, research, writing, and cohesion.

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huytnguyen218
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75 views

Business Plan Assignment Marking Key

This document outlines the requirements for a business plan assignment. It lists the key sections that should be included: introduction, market plan, production plan, financial plan, organizational plan, and equity structure. The financial plan should include monthly cash flow projections for the first year and annual balance sheets and income statements for years 1 and 2. Presentations on the business plans will be 10-12 minutes and cover the business model, key plan items, team, marketing, and financials. The written business plan will be graded on soundness of the plan, research, writing, and cohesion.

Uploaded by

huytnguyen218
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Plan

Topics to be covered and marks available

First, please re-submit the material from your initial submission with updates as suggested by
profM. They don’t have to be presented in exactly the original sections… you may include them if
you wish in the section areas mentioned below. Recall, the topics from the initial submission were:

Business Model

 What are you selling?


 Who are you selling it to? (a broad description of the target market)
 How are you performing the sale & getting paid?

More Detailed Product/Service Description

 Physical description
 How is it consumed?
 Value Proposition (what value does it provide)
 Improvement on the Competition (if any)

Market Analysis: What do you think you know about:

 The Overall market


 The Specific market
 Any Competitive factors

While different business plans warrant focus in different areas, each of your plans should include at least
the following sections:

Introduction: set the context for your plan and provide a very brief and high level idea of the business
that you are forming.

Market Plan: how will you enter the market, and your general plans for the 4-p’s of marketing strategy

Production Plan (how is the product made or the service delivered). Consider that you can make OR
outsource some or all of your production.

Financial Plan: how much money is required from financing to start and to run the business until cash
from operations can sustain it? Show how you have come to this amount. Prepare the following pro-
forma statements:

 Monthly cash flow for the first year


 Annual balance sheet and income statement for years 1 and 2
Organizational Plan: who will do what and why… and what key hires to you need to make. General
approaches to compensation.

Equity Structure

Who owns the company? Show the % ownership of each person.

Throughout all these sections, articulate your current possession of, or plan to acquire, resources and
capabilities that you expect to be sources of sustainable competitive advantage.

Please also include a list of sources.

Your paper will be marked as following:

Soundness of plan: 20
(this includes reasoning, creativity and completeness)
Research: 10
Writing: 10
How it all ties together 10
For a total of 50

Plans tend to be about 20pp total plus Appendixes. This is just a guide (not a limit).

Thoughts about your BP Presentations:

The presentations provide you with some ‘pitch’ practice, plus a chance to get some feedback on your
plan before you hand it in. As mentioned in class, I want to see good judgment & discipline, AND some
creativity. Show me both!

The presentation should be between 10 and 12 minutes long. Not everyone has to speak, but everyone
in the group will get the same mark assuming all contributed in its production.

Begin the presentation with a few minutes discussing the business model (perhaps 1/3 of your
presentation). Then spend the rest of the presentation on key items from the plan, including team,
marketing and financials. Don’t spend time on small details.

I will provide feedback that can then be used as you complete your business plan paper.

You will be marked out of 5 for each of content and creativity, for a final mark out of 10.

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