MKTG MGT 1 Week 5
MKTG MGT 1 Week 5
Customer value,
Satisfaction and
Loyalty.
How can a company deliver customer value, satisfaction and loyalty?
For example, Volvo’s core positioning has been “safety,” but the
buyer is promised more than just a safe car; other benefits include
good performance, design, and safety for the environment.
VA LU E P R O P OS IT IO N
• includes all the experiences the customer will have on the way
to obtaining and using the offering. At the heart of a good value
delivery system is a set of core business processes that help
deliver distinctive consumer value.
satisfaction