PROJECT PROPOSAL ON

ROLE OF TECHNOLOGY IN TOURISM MARKETING

(PTS-2)
Submitted to IGNOU in partial fulfillment of the requirements for
Qualifying for Bachelor in Tourism Studies (BTSOL)

SUBMITTED BY

NAME: DEEPAK KUMAR

ENROLLMENT NO.: 2002569140

UNDER GUIDANCE OF

Dr.

Indira Gandhi National Open University (IGNOU)

2023
ANNEXURE A

DISSERTATION PROPOSAL PROFORMA

Candidate’s Information (to be filled by the candidate) Date______________________

Name

Programme Code: BTSOL Course Code: PTS-2

Enrolment No. Regional Centre

Complete Postal Address

Study Centre

Code
Mobile No._________________________________

Email ID: _____________________________________

Title of the Dissertation

_________________________________________________________________________________

LETTER/CERTIFICATE OF APPROVAL
(By the supervisor)

I hereby certify that the proposal for the Dissertation entitled

__________________________by ______________________
has been prepared after due consultation with me. The proposal has my approval and has, to my
knowledge, the potential of developing into a comprehensive Dissertation Work. I also agree to
supervise the above-mentioned Dissertation till its completion.

(Signature of the Supervisor)

Name
Designation ________________________________
Address ___________________________________
__________________________________________
__________________________________________
 ROLE OF TECHNOLOGY IN TOURISM
MARKETING

I will cover my project under the following main headings

INTRODUCTION
Information Technology has played an important role in the hospitality
and tourism industry over the last decade. Technology has helped
reduce costs, enhance operational efficiency, and improve services and
customer experience. Both customers and businesses can benefit from
improved communication, reservations, and guest service systems.
Technology has helped tourism and hospitality industries replace
expensive human labor with technological labor. This helps reduce
labor costs but also helps avoid customer service issues.
The tourism and hospitality industry, one of the major contributors to
the economy of developed and developing countries with serene
geographic and rich cultural and vast heritage has more or less adapted
to the changes in technology and automatization which is being
continuously infused from the 1990s. The IT (information &
technology) sector undergoing tremendous changes in the last 20 years
and revolutionizing the world travel and tourism industry with
innovative technologies has made landmarks setting various
benchmarks and breakthroughs for future advancements in coming
years with mechanization. The whole structuring and procedure of the
tourism industry seem to be changed as a result of the onset of the
internet and the IT world. As of now, the IT sector has secured a very
vital role in the tourism industry and it will be incorrect to associate it
without data processing in hospitality. We have seen that the travel and
tourism industry has revolutionized its travel plans and strategies with
the help of improved information technology solutions.
OBJECTIVE OF THE STUDY
This study was undertaken to meet the listed objectives.

• To examine the role of technology in improving the visibility and

accessibility of tourism products and services.
• To analyze how technology enhances customer experience in the
tourism industry.
• To study the impact of technology on destination marketing.
• To evaluate the challenges and opportunities presented by
technology in tourism marketing.
• To assess the effectiveness of social media as a marketing tool in
the tourism industry.
• To investigate the role of artificial intelligence (AI) and machine
learning in tourism marketing.
• To examine the impact of technology on tourist behavior and
decision-making.
• To identify the ethical considerations of technology in tourism
marketing.
• To provide recommendations for tourism businesses on how to
effectively use technology in their marketing efforts.
METHODOLOGY
The research design for this study will be a mixed-methods
approach, combining both quantitative and qualitative data
collection methods. The study will be conducted in two phases: a
survey phase and an interview phase. The survey phase will
involve the distribution of an online questionnaire to tourism
businesses and customers. The questionnaire will be designed to
collect data on the objectives of technology in tourism marketing,
including the use of technology in marketing efforts, the impact of
technology on customer experiences, and the challenges and
opportunities presented by technology in the industry. The survey
will be conducted using an online survey tool, and the data
collected will be analyzed using statistical software. The interview
phase will involve conducting in-depth interviews with tourism
business owners and managers, as well as customers who have
recently traveled. The interviews will be designed to collect
qualitative data on the objectives of technology in tourism
marketing, including the perceived benefits and limitations of
technology, the role of social media and AI in marketing, the
impact of technology on tourist behavior and decision-making, and
the ethical considerations of technology in tourism marketing. The
interviews will be conducted using online video conferencing
tools, and the data collected will be analyzed using thematic
analysis.
CHAPTERISATION SCHEME

The Proposed chapter scheme for my BTS Project will be-

CHAPTER-1 Introduction

CHAPTER- 2 Information Technology (It) And the Tourism

Sector

CHAPTER- 3 Role of Information Technology in Destination

Marketing

CHAPTER -4 Examples of the IT Developments in the Tourism

Sector

CHAPTER- 5 Conclusion

Bibliography

SOURCES OF DATA COLLECTION

For my PTS-06 project report, I have collected research material/data
by
• Visiting various libraries
• Consulting various books, magazines, and newspapers.
• Visiting various sites related to my topic on the internet and
collecting research material
DISCUSSION AND CONCLUSION

In conclusion, technology has played a significant role in tourism

marketing over the years, and it continues to do so in today's digital
age. Technology has changed the way travelers plan, book, and
experience their trips. With the help of technology, travel companies
and destinations can reach a broader audience, personalize their
marketing messages, and offer unique experiences to their customers.
Social media platforms, online travel agencies, and review sites have
become essential tools for tourism marketing. These platforms allow
companies to engage with customers, share content, and showcase their
products and services. Moreover, technology has also enabled the
development of virtual reality and augmented reality tools that help
travelers to explore destinations before they visit physically.
In the future, we can expect technology to continue to revolutionize the
tourism industry. Advancements in artificial intelligence, big data, and
machine learning will allow travel companies to provide more
personalized and tailored experiences to their customers. Moreover, the
integration of blockchain technology and cryptocurrencies may also
transform the way travelers book and pay for their trips.
Overall, technology has been a game-changer for tourism marketing,
and it will continue to shape the industry's future. Companies that
embrace technology and stay up-to-date with the latest trends and
innovations will be better positioned to attract and retain customers and
succeed in the highly competitive tourism market.
BIBLIOGRAPHY
• Book on Tourism Information Technology by Pauline J. Sheldon,
Pierre Benckendorff, and Zheng Xiang
• Book on ETourism: Information Technology for Strategic
Tourism by Dimitrios Buhalis
• http://ijcsit.com/docs/Volume%202/vol2issue6/ijcsit201102066
6.pdf
• https://www.ukessays.com/essays/tourism/information-
technology-in-marketing-of-tourist-destination-tourism-
essay.php
• https://www.entremt.com/information-technology-affected-
tourism-hospitality-industry/
• https://www.researchgate.net/publication/315647694_ROLE_O
F_INFORMATION_TECHNOLOGY_IN_TOURISM_HOSPIT
ALITY_INDUSTRY
• https://www.researchgate.net/publication/266462612_Informati
on_technology_in_Tourism
• https://www.isma.lv/FILES/SCIENCE/IT&M2017_THESES/02
_CMIT/32_IT&M2017_Chernysh.pdf
• https://www.e-spincorp.com/impact-information-technology-
on-tourism-and-hospitality/