What is Celonis?

Celonis is a Munich-based software as a service(SaaS) company. According to their website,

they help companies reveal and fix inefficiencies they can’t see, and enable them to perform at
levels they never thought were possible.
Celonis offers two products: Process Mining and Execution Management System(EMS)

Celonis was founded in 2011 as the first commercial process mining company, and it hails itself
as the global leader in Execution Management. The Celonis Execution Management System
provides companies a modern way to run their business processes entirely on data and
intelligence. They pioneered the process mining category 10 years ago when they first
developed the ability to automatically X-ray processes and find inefficiencies.
Celonis has over 3000+ employees based in Munich, New York, Madrid and 17 other offices
throughout the world. The company was initially based out of Munich, Germany; and it opened
it's first USA headquarters in NYC, in the year 2017.

Leadership
It's leadership consists of:

Finances
Celonis currently has a valuation of 13 billion USD, and recently raised 1 Billion USD during its
Series D round in 2021.
Celonis first raised its series A round in 2016, series B in 2018 and series C in 2019.
Celonis’ investors include Durable, Accel, T.Rowe Price, Franklin Templeton Investments, Arena
Splunk and 83NORTH.
Celonis also acquired Integromat (a tool that helps you to automate manual processes, without
needing code. They refer to themselves as 'the glue of the internet', helping their customers to
connect together apps and services.) in the year 2020.
Celonis then proceeded to acquire Process Analytics Factory (the only Process Mining solution
built on Power BI, Microsoft’s business analytics and intelligence software) in 2022.

Celonis Events
Celonis believes in increasing engagement with companies and has hosted conferences, meets
and world tours frequently on an annual basis.
Some examples are:
- Celosphere 2019
1,000 attendees at the first process mining industry conference.
- Celonis World Tour 2019
An 8-city international roadshow
- Celosphere 2020
6,500 virtual attendees at the second Celosphere
- $10M Business Execution Challenge
Celonis invites companies around the world to challenge them to find $10M trapped in
their business.
- Celosphere 2021
15,000 attendees at the third Celosphere.

Celonis Values, Ethics and Missions

- Sustainability
One of their core values is ‘Earth is our future’, and one of their key value propositions is
delivering green value for their customers.
In lieu of this, Celonis undergoes an Internal and External assessment, the results of
which are publicly disclosed in their Sustainability Report.
Celonis has also come up with multiple programs to combat climate change and
encourage sustainable businesses. These programs include:
- Climate Action Plan, which includes reduction targets, clear reduction measures,
and investments in high-quality climate projects beyond our own value chain.
- Celonis4Sustainability is our employee-led community providing the opportunity
for contribution to Celonauts that feel passionate about sustainability.

Celonis also offers

- Sustainability Base Camp
Free 2-hour training about the fundamental concepts of sustainability.
- Sustainability Business Bootcamp
free 1-hour training on sustainability use cases with the Celonis EMS.
The Celonis Value System

- Celonis also highly values security and privacy.

Celonis Products

- Execution Management System

Celonis’ Execution Management System x-rays your processes,
reveals the inefficiencies and unlocks your performance.

This product is based on freeing the billions which are trapped in businesses due to
inefficiencies.

The solutions under EMS are:

- Order Management
- Inventory Management
- Accounts Receivable
- Accounts Payable
- Procurement

EMS also features Celonis Studios, an app building software.

- Process Mining
Process mining software gives you an “X-ray” of your business processes, so you can
see how they really run and identify inefficiencies using the data from your existing
systems.

This tool is utilized in every industry by Fortune 500 companies.

 Celonis’ process mining software gives you an X-ray of your process and pinpoints gaps,
Celonis gives you the tools to make process improvements — by removing bottlenecks,
deploying automation, and reengineering processes to improve outcomes.

Celonis process mining is the “clear market leader” according to Gartner. In fact, more
than 90% of companies that use process mining have chosen Celonis.

The depth and breadth of the platform is what truly sets Celonis apart.

Celonis process mining is the core of a revolutionary platform called Execution

Management System, or EMS.

The Celonis EMS helps you not just understand your processes, but to run your entire
business on data and intelligence. It provides capabilities for Real-Time Data Ingestion,
Process and Task Mining, Planning and Simulation, Visual and Daily Management, and
Action Flows.
Examples of companies that have successfully utilized the process management
software include:

Other names of companies involved in the EMS and Product Mining solutions are Uber,
Deutsche Bank, Loreal Paris(700% increase in touchless orders), SIEMENS(15 Mn USD saved
annually), Johnson and Johnson(12% improvement in on time delivery) e.t.c.

Celonis Initiatives
These are the different initiatives Celonis offers as a part of their solutions:
- Process Excellence
Reveal and fix hidden inefficiencies
- Finance transformation
Deliver value at the pace your business needs
 - Shared Service Transformation
Make cutting cost cost less
- Supply Chain Transformation
Differentiate with stellar customer experience.
- Sustainability Transformation
Be a part of the shift from talk to action
- System Transformation
Don’t just migrate systems, transform your business
- Workforce Productivity
Get clarity on how work gets done

Celonis for Consulting

Celonis also partners with businesses for ‘Limitless Value Creation’.

It’s partners include

- KPMG, IBM, pwc, EY, Accenture etc.

Celonis for Consultancy helps take Client Engagement to another level.

NOTE:
Celonis, a process mining and execution management software provider, in a bid to
expand its operations in India, plans to hire 900 employees in three years, have a direct
market presence, and deploy the $100 million investment earmarked earlier for the
region.

Malhar Kamdar, Chief Customer Officer, Celonis told businessline “Expanding in Indian
market is a natural extension as various large scale companies have a presence here
and India’s talent market is huge. Our ‘Centre of Excellence’ here represents all the
functions from engineering operations, finance, HR, team services and support, etc, and
we plan to expand further.”

Business processes
Celonis launched its operations in India in November 2021. It currently has 100
employees. Globally, it offers software as a service (SaaS) to improve business
processes, and identify and plug hidden inefficiencies. The company says it has over
1,300 customers and has partnered with global brands like IBM, ABB, GE Healthcare,
Johnson & Johnson, Deutsche Bank, among others. The company is currently valued at
$11 billion and operates out of 20 offices and has over 3,000 employees globally.

Although it has a wide customer base globally, in India, it sells its offering to its partner
ecosystem. Going forward, Kamdar says, Celonis will expand its direct market presence
in India in the near future. “We have been focused on the US and EU markets, but we
plan to have a direct presence in Asian markets starting with India in the next 24 to 36
months. The CoE in India will be a springboard for us to expand in other Asian markets,”
Kamdar said.
Partnerships
Celonis will be hiring 900 employees in the next three years and is examining expanding
in other cities like Hyderabad and Pune, in addition to its presence in Bengaluru,
according to Kamdar. The company had earlier earmarked $100 million for investments
in India. Kamdar said Celonis will be making investments to expand its employee
presence, partnership with academia, and also potential acquisitions of companies that
would complement its technology.

The company has collaborated with 156 academic institutions and has also signed
memorandums with five State governments to conduct skilling programs for students. It
aims to empower students with a variety of educational products and services for
process mining.