S Me Interview
S Me Interview
Research
Dr. Will Kurlinkus
Reminder Final
Midterm
Portfolio is Due
Monday
What Topics Are You
Thinking About?
In Canva: Create the Most
Basic of Design Briefs
• Your name
• Your design challenge
• Your target user(s)
• The final due date of this project
• List of deliverables
• List of opening questions
Who are Your Subject Matter
Experts (SMEs)?
• Subject matter experts are people who have expertise and knowledge of a subject area
needed for your project. They can be academics, industry professionals, anyone really
who is an expert on your topic. Who else has studied or solved your problem?
• We interview SMEs for many reasons:
• To come to know best and worst practices in design
• To understand design limitations that we might not know as designers
• To understand context of use
• To understand the problem from an insider’s perspective
• To understand common and key words and terminology
• For UX work SMEs provide:
• Justification for your design choices to clients
• Unique insights that pure secondary research from the net can’t provide
• Cutting edge insights that might not be common knowledge yet
1. Write Down 3
Domains of
Expertise You
Need to Explore
for Your Problem
Childhood Development IDEO:
What domains of expertise?
4. Create a •
•
Examples are key: always be prepared to ask for more examples.
Structure your interview from broad to specific, chronologically, or by theme.
List of 4 •
•
Prioritize your questions and cut ones that could be googled.
Avoid biasing language: Especially don’t suggest possible answers. It’s ok to rephrase the
question but don’t offer options for how to answer.
Questions
• Repeat /summarize back to them if you are at all confused by an answer: so what you mean is?
• If you had a magic wand what would you change?