PRINCIPLES OF

EFFECTIVE SPEECH
WRITING

PREPARED BY: JENNIFER M. PIPPIN

 After going through this lesson, you are expected to:
1. discuss the principles of effective speech writing;
2. analyze the importance of Audience Profile, Logical
Organization, Duration, Word Choice and Grammatical
correctness in writing a speech;
OBJECTIVES 3. compose a speech applying the principles of effective
speech writing and delivery;
4. identify the principles of effective speech delivery; and
5. demonstrate effective speech delivery.
 WHAT’S NEW?

Careful planning is
important to come up
with a well-written
speech.
 WHEN PLANNING FOR WRITING YOUR
WHAT IS IT SPEECH, YOU SHOULD CONSIDER THE
FOLLOWING PRINCIPLE:

1. Audience Profile
2. Logical organization
3. Duration
4. Word choice
5. Grammatical Correctness
 Knowing your audience specifically
1. Audience their general age, gender,
educational level, religion, language,
Profile culture and group membership is one
of the most important aspects in
developing your speech.
 ❑If your audience is a group of couples who have each
recently had a new baby and who live in an affluent suburb,
you can expect that they will be young adults with high
socioeconomic status; they will likely be eager to know
about the very best available health care for their
children, whether they are healthy or have various
medical problems.
EXAMPLES: ❑In contrast, if your audience is a group of nurses, they may
SUPPOSE YOU ARE PREPARING differ in age, but will be similar in education and
TO GIVE AN INFORMATIVE occupational prestige. They will already know quite a lot
SPEECH ABOUT EARLY
CHILDHOOD HEALTH CARE. about the topic, so you will want to find an aspect that
may be new for them, such as community health care
resources for families with limited financial resources or
for referring children with special needs.
❑As another example, if you are addressing a city council
committee that is considering whether to fund a children’s
health care initiative, your audience is likely to have very
mixed demographics.
Analyzing your audience will
help you discover the
information you can use to
build a connection between
you and members of your
audience.
✓Who is the audience?
✓ How many?
✓What does the audience
know about the subject?
✓Why should they be
interested?
Age Bracket
Gender EXAMPLE:
Educational Background AUDIENCE
Place of Residence (city, town, ANALYSIS
province)
Marital Status
Language spoken
Religious Affiliations/ beliefs
 The written speech has
three parts:
2. Logical Introduction
Organization Body
Conclusion
 INTRODUCTION

The introduction is the most crucial part of the speech. It is generally only 10
to 15 percent of the time the speaker spends speaking. According to Wrench
(2012), a good introduction serves five functions:
(1)you should be able to gain audience attention and interest,
(2)it states the purpose of your speech,
(3)it establishes your credibility,
(4)it should provide reasons for your audience to listen and
(5)your introduction should preview the main idea of your speech
 1.Quote
Opening with a relevant quote can help set the tone for the
rest of your speech. For example, one that I often use to
open a presentation dealing with public speaking:
HERE ARE “It usually takes me more than three weeks to prepare a
SEVEN good impromptu speech.” – Mark Twain
EFFECTIVE
METHODS TO
OPEN A 2.“What If” Scenario
Immediately drawing your audience into your speech works
SPEECH OR wonders. Asking a “what if” question invites the audience to
PRESENTATION: follow your thought process.
“What if we were all blunt? How different would our
everyday lives be? What would happen if we said what was
on our minds, all day every day?”
 3. “Imagine” Scenario
A similar method, but more relevant for sensational
examples. It puts your audience members directly
into the presentation by allowing each member to
HERE ARE visualize an extraordinary scenario.
SEVEN “Imagine jumping out of a skydiving plane and
EFFECTIVE discovering your parachute doesn’t work. What
METHODS TO memories would flash before you? Now imagine the
OPEN A parachute opened. How differently would you act
SPEECH OR when you landed?”
PRESENTATION: 4. Question
Ask a rhetorical or literal question. When someone
is posed with a question, whether an answer is
called for or not, that person intuitively answers.
“Who wouldn’t want to live on an exotic island?”
 5. Silence
A pause, whether two seconds or 10 seconds, allows your audience to sit and
quiet down. Most audiences expect a speaker to begin immediately. An extra
pause brings all the attention right where you should want it – on you.

HERE ARE 6. Statistic

Use a surprising, powerful, personalized statistic that will resonate with the
SEVEN audience to get your message across right away. It has the potential to trigger the
EFFECTIVE audiences’ emotional appeal.
METHODS TO “Look to your left. Now look to your right. One of your seatmates
will ___________.”
OPEN A “In this room, over 90 percent of us are going to _________.”
SPEECH OR
PRESENTATION: 7. Powerful Statement/Phrase
A statement or phrase can catch the audience’s attention by keeping them
guessing as to what you’re about to say next. Implementing the silence technique
afterwards also adds to the effect.
“We can not win. We can’t win…”
(Pause)
“… That’s what every newspaper in the country is saying.”
THE BODY

The body of the speech is the core part of

the speech that addresses the main ideas
and principles of the speech. It consists of
the main points. This is presented using
methods of organization (Flores 2016).
Problem-Solution Order- It explains the problem and suggests a possible solution.
Example: Cleaning up Laguna de Bay

Categorical/Topical Order- It divides the topic into subtopics based on the importance or interest value or
simply because the topic requires it.
Example: Importance of promoting the Reduce, Reuse and Recycle program

Chronological Order - A historical or time approach which is from the past to the present. It presents idea
in time order.
Example: The significant development of the province of Laguna from Spanish period to present.

Comparison and Contrast Order- It presents comparison and contrast of two or three points.
Example: Comparison between living in the city and life in the province.

Spatial/Geographical Order- Going from one place to another, from one direction to another
Example: Traveling around the wonders of Batanes islands

Causal Order- It involves a discussion of both cause and effect of an issue.

Example: The Fish Kill in Laguna de Bay
 STUDY THE
FOLLOWING TABLE
SHOWING
EXAMPLES OF
DIFFERENT
TRANSITIONAL
WORDS AND THEIR
FUNCTIONS.
THE CONCLUSION
After writing the body of your speech following the methods of organization, the last thing that
you need to work on is how to end it. The conclusion functions as the summarizer of the entire
speech. The conclusion has to be written using different strategies (Tandoc, 2016).
a. Present a summary b. Repeat the key ideas presented
c. Repeat the central idea for emphasis d. Go back to the strategy used in the introduction
e. Signal the end of your speech
f. End with an impact
Thought-provoking questions
➢Humor
➢Quotation
➢A call for action
➢A connection to a larger context
F. END WITH AN IMPACT

➢Thought-provoking questions
➢Humor
➢Quotation
➢A call for action
➢A connection to a larger context
KEEP IN MIND!

The role of introduction and conclusion is mostly similar in many

speeches, that is, the introduction presents the main idea of your
speech, while the conclusion reiterates the main idea.
The body offers definitions, examples, or any information that
can help you convey your intent and clarify the main concept of
your speech.
 3. DURATION
No matter how long the speech is, always divide it into five
parts: an introduction, the body( paragraph 2, paragraph 3,
paragraph 4) and a conclusion. This format is adaptable to
speech of almost any length. By doing this, you can monitor the
time and length of your speech or the so-called duration. Most
experts say that the ideal length od speech is up to 20 minutes
(Gray-Grant, 2017).

• Introduction -2 minutes
• Body:
• Point 1- 5 minutes
• Point 2- 5 minutes
• Point3-5 minutes
• Conclusion- 3 minutes
 4. WORD CHOICE
There are a lot of vocabularies available to describe
one’s idea. However, the speaker should carefully use the
correct word in writing the speech. The use of
conversational language helps put the audience feel at
ease and creates a special bond between the speaker
and the audience. However there are things that you
should consider in choosing your words.
The following words should be avoided in a written
speech ( Tandoc,2016).
• Jargons or technical terms specific only for a group of
people.
• Redundancy or excessive repetition of words.
• Language in appropriate for the audience.
• Language inappropriate for the occasion.
FOR EXAMPLE

The word idiopathic (which means unknown

cause) and hyperventilate (rapid breathing)
are jargons because they are technical terms
in medical fields.
The word affidavit (sworn) and circumstantial
(specific details) are heard commonly in legal
aspect or terms in in the field of Law.
These words can be confusing if you are
speaking in front of a general crowd or
audience.
5. GRAMMATICAL CORRECTNESS
Using correct grammar when you give a
speech is important to prevent
misunderstanding and misinterpretation
between you and the audience. Good
command of the language helps
listeners understand you quickly.
Grammar inconsistencies slow down the
communication process and generate
negative impressions for the audience,
as your ideas and thoughts are not clear
and coherently conveyed.
 REMEMBER
A good speech requires days or even
weeks of preparation depending on the
topic and the availability of materials
needed. While many are experts enough
to compose their speech a night before
they deliver it, seldom that it became very
successful for a beginner writer. For this
reason, careful planning is important to
come up with a well-written speech.
 Given the situations below, choose one and write a speech
considering all the different principles of effective speech
writing. It should have at least 800-1,000 words. Please
be guided by the rubric provided.
SITUATION 1. You won as president in the Supreme
FINAL Student Government Election 2023.
OUTPUT SITUATION 2. Your DRRM teacher asked you to deliver a
speech on how and what to prepare during pandemic.
SITUATION 3. You are asked to talk about the
advantages of Home Schooling and the utilization of
Social Media platforms in the learning continuity of
students.
 SKILL 100-95 94-89A SPEECH WRITING
RUBRIC SCORING FOR 88-83 82-77
1. AUDIENCE The audience is engaged The audience is engaged The audience is engaged The audience is engaged
to the greatest extent to to the average extent to to the less extent to the to the least extent to the
the speech writing. the speech writing. speech writing. speech writing.

2. LOGICAL The content and thought of Few of the content and Many of the content and Most of the content and
ORGANIZATION the written speech is thought of the written thought of the written thought of the written
arranged clearly and speech is not arranged speech is not arranged speech is not arranged
logically. clearly and logically. clearly and logically. clearly and logically.

3. DURATION The length, period or The length, period or The length, period or The length, period or
duration of the written duration of the written duration of the written duration of the written
speech is excellently speech is well employed. speech is not well speech is absolutely not
employed. employed. employed.

4. WORD CHOICE Words used were creative Words evidently Simple language, context, Words were not chosen
and well-chosen for target considered the audience, or examples were used. well. Some words were
audience. appropriate language and clearly inappropriate.
examples.
5. GRAMMATICAL The written speech is free The written speech has The written speech has The written speech has
CORRECTNESS from grammatical errors. very few grammatical many grammatical errors. almost found to be
errors. . grammatically incorrect.