Lean Canvas Template
Lean Canvas Template
(2) Problem (3) Solution (4) Unique Value (9) Unfair Advantage (1) Customer Segments
Pain points or gain opportunities of the target Key features needed to solve the customer's Proposition Reason why product/service can't easily be copied Target Customers. Note that end users may be
customers. problem or bought. different from actual buyers
Single, clear, compelling message that states why
your product/service is different and worth buying.