BRAND

GUIDELINES
...

VERSION 1.0
2015 I 01 I 29

TNT SWISS POST

TNT SWISS POST
CORPORATE IDENTITY I CORPORATE DESIGN
These guidelines have been created to reflect the evolution of the TNT Swiss Post brand, the direction
for the business and our position in the industry today.

We are a network strengthened by our people – customers, colleagues and partners alike. By focussing
on people at the heart of our business we will continue to grow the future of the TNT Swiss Post brand.

In order to protect the strength of our brand and the integrity of our message, it is essential to commu-
nicate in a way which is true to us and consistent across all the brand expressions. These brand guide-
lines explain how to use the TNT Swiss Post brand elements (such as logo, tagline, colours, typography
and photography) and provide a comprehensive manual for anyone (employees, channel partners, de-
signers and marketing agencies) who will create communication materials.

When the right people come together, great things can happen.
Around the world, our people and our customers are the pulse of TNT Swiss Post.

That’s why we call ourselves: TNT SWISS POST

The People Network

2TNT SWISS POST

BRAND GUIDELINES
CONTENT

CONTENT
01 02 03 04 05
... ... ... ... ...
LOGO & COLOUR TYPOGRAPHIC PHOTOGRAPHIC BRINGING
SECONDARY PALETTE STYLE STYLE OUR BRAND
ELEMENTS TO LIFE
05 BASIC RULES 15 COLOURS 25 TYPOGRAPHIC STYLE 29 PHOTOGRAPHIC 33 BUSINESS CARDS
LOGO I STRAPLINE I CIRCLE PALETTE FOR PRINT STYLE
34 WORD TEMPLATES
06 STANDARD LOGO 16 PRIMARY 26 TYPOGRAPHIC 30 GOOD
HORIZONTAL COLOURS EXAMPLE EXAMPLES 35 STATIONARY

07 STANDARD LOGO 17 SECONDARY 27 TYPOGRAPHIC STYLE 31 BAD 36 BROCHURES

HORIZONTAL COLOURS FOR DIGITAL EXAMPLES
DO NOT! 37 BATCHES
18 SWISS POST
08 STANDARD LOGO COLOURS 38 CERTIFICATES
VERTICAL
20 CIRCLE BLANCO 39 POLICIES
09 STANDARD LOGO
VERTICAL 21 CIRCLE BLANCO 40 VEHICLES
DO NOT! DO NOT!
41 POWER POINT
10 LOGO WITH STRAP LINE 22 CIRCLE BLANCO PRESENTATIONS
HORIZONTAL DO!
42 EMAIL SIGNATURE
11 LOGO WITH STRAPLINE 23 CIRCLE BLANCO
VERTICAL DO NOT!

12 COMBI: LOGO + STRAP-

LINE + CIRCLE
HOW TO USE

13 COMBI : LOGO + STRAP-

LINE + CIRCLE
DO NOT!

TNT SWISS POST 3

 01
...
LOGO &
SECONDARY ELEMENTS

4TNT SWISS POST

BASIC RULES
LOGO I STRAPLINE I CIRCLE
The Joint Venture logo can be used on its For TNT SWISS POST the strapline LOGO: TNT SWISS POST
own or locked up with the strapline „THE PEOPLE NETWORK” cannot be used Please use the logo which is provided:
„THE PEOPLE NETWORK”. alone as it is possible for TNT. colour range: Pantone, CMYK, RGB
formats: ai, psd, eps, tif, jpg, png, gif
For details take a deeper look in the section
logo.

STRAPLINE:
colour range grey:
C 0, M 0, Y 0, K 60
R 136, G 139, B 141
The Joint Venture logo must be positioned The Joint Venture logo must be bigger or colour range white:
above the strapline and/or above the combi the same size as the strapline. C 0, M 0, Y 0, K 0
„circle and strapline”. R 255, G 255, B 255
xx
CIRCLE:
colour range orange:
PANTONE 21
C 0, M 70, Y 100, K 0
R 255, G 102, B 0
xx
THE PEOPLE NETWORK

THE PEOPLE NETWORK

TNT SWISS POST 5

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

STANDARD LOGO
HORIZONTAL
The optimised TNT Swiss Post logo mark is the key
visual symbol identifying the company and reinforc-
ing its name as a provider of global services.

The primary use of the logo mark should be in

colour. Colours:
Black + Grey (R 206 G 206 B 206)
X Never recreate the artwork of the logo lockup.
Approved files will be provided.

In certain circumstances, where the TNT and Swiss

Post colours are not possible, the logo mark may
also be used as shown here.

Always respect the minimum size and minimum 1 colour:

clearance area around the logo lockup in order to Black
ensure its integrity and build recognition.

1 colour reversed:
White reversed out of TNT orange

TNT SWISS POST

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

STANDARD LOGO HORIZONTAL

DO NOT!

X DO NOT X DO NOT X DO NOT

Change any colour in any part of the logo or logo Change the position of any elements within the Use a reversed logo or logo lockup on any other
lockups. logo or logo lockups. colour than TNT orange or busy part of picture
background.

X DO NOT X DO NOT
Change the space between the line and one or make one logo smaller or bigger than the other.
both of the logos. Both must have the same width.

TNT SWISS POST 7

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

STANDARD LOGO
VERTICAL
The optimised TNT Swiss Post logo mark is the key
visual symbol identifying the company and reinforc-
ing its name as a provider of global services.

The logo mark can be used on its own or locked up

with the TNT tagline in two arrangements.

The primary use of the logo mark should be in

colour.

X Never recreate the artwork of the logo lockup.

Approved files will be provided.

In certain circumstances, where the TNT and Swiss

Post colours are not possible, the logo mark may
also be used as shown here.

Always respect the minimum size and minimum

clearance area around the logo lockup in order to
ensure its integrity and build recognition.

1 colour: Colours: 1 colour reversed:

Black Black + Grey (R 206 G 206 B 206) White reversed out of TNT orange

TNT SWISS POST

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

STANDARD LOGO VERTICAL

DO NOT!

X DO NOT X DO NOT X DO NOT

Change any colour in any part of the logo or logo Change the position of any elements within the Use a reversed logo or logo lockup on any other
lockups. logo or logo lockups. colour than TNT orange or busy part of picture
background.

X DO NOT X DO NOT
Change the space be- make one logo smaller
tween the line and one or bigger than the other.
or both of the logos. Both must have the
same width.

TNT SWISS POST 9

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

LOGO WITH STRAPLINE

HORIZONTAL
A combination of the key visual symbol and TNT’s
strapline “The People Network” is possible.

It is not alright to place the strapline below the logo

however you wish or in whatever size you like. It is
to make sure that the first P in the word “People”
right below begins where the middle line of the
Logo begins.

The last letter of the word “Network”, K, ends when

the logo ends. If these rules are considered, then the
size of the strapline is fine (you also see this when
the very first letter of the strapline, T, begins where
the second T of “TNT” begins.

Also it’s to make sure that the words “The” and

“Network” in the strapline always are in the same
grey colour (60% black) and that the word “People”
is always in the brand’s orange tone.

TNT SWISS POST

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

LOGO WITH STRAPLINE

VERTICAL

There is no vertical logo with strapline.

TNT SWISS POST 11

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

COMBI : LOGO + STRAPLINE + CIRCLE

HOW TO USE
Logo: Upper left

Logo + Strapline:
The combination of the strapline + circle works only together with the logo while
same width
the logo has to be positioned above the strapline + circle plus the logo must be
bigger or the same size as the strapline.

The strapline + circle must be positioned on the right side of the page.

The “k” of the strapline must end up in the right edge of the text area of the page.

The circle must have the size of the word “people”.

Strapline + Circle:
Lower right

TNT SWISS POST

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

COMBI : LOGO + STRAPLINE + CIRCLE

DO NOT!

RK
O
W
ET
EN
PL
EO
EP
THEPEOPLE NETWORK

TH
THE PEOPLE NETWORK THE PEOPLE NETWORK

THE PEOPLE NETWORK

X DO NOT X DO NOT X DO NOT X DO NOT

Do not position the logo below Do not position the strapline + Do not position more than the word Do not add the full circle on the
the strapline + circle. circle on the left side. “people” inside of the circle line. page, only a part of it.

TNT SWISS POST 13

02
...
COLOUR PALETTE

TNT SWISS POST

COLOUR
PALETTE
The colour palette is mainly linked to the one of TNT and SWISS POST.

TNT SWISS POST 15

BRAND GUIDELINES
PRIMARY COLOURS

PRIMARY
COLOURS
The TNT orange is one of the most recognisable as- ORANGE
sets in the TNT visual identity. PRINTING
Pantone: PMS 021C
In our logo lockups we use orange to link the word Pantone: PMS 021U
‘People’ with the logo mark. We use grey as an 4 colour process: C0 / M70 / Y100 / K0
integral part of the strap line to highlight our brand DIGITAL
message. RGB: R255 / G102 / B0
Hex: #ff6600
The TNT primary colours are as much a part of the
visual identity as the logo mark and logo lockups.
Therefore it is essential that they are used and repro- COOL GREY
duced well to ensure brand recognition. PRINTING
Pantone: PMS Cool grey 8C
The TNT orange should always be spot colour but, Pantone: PMS Cool grey 8U
where this is not possible, care should be taken to 4 colour process: C0 / M0 / Y0 / K60
reproduce the best match possible. DIGITAL
RGB: R136 / G139 / B141
Factors such as stock, printing technique and media Hex: #999999
can affect the appearance of any brand expression.

Note The colour values here give an indication of WHITE

colour match for full colour printing and digital PRINTING
applications. Pantone: White
4 colour process: C0 / M0 / Y0 / K0
X The TNT orange should never be used as a tint. DIGITAL
RGB: R255 / G255 / B255
Hex: #ffffff

TNT SWISS POST

BRAND GUIDELINES
SECONDARY COLOURS

SECONDARY
COLOURS
The secondary colours are introduced to enhance GREY BLUE YELLOW
the visual brand world. They provide a natural pal- PRINTING PRINTING
ette to complement the bold orange, grey and white Pantone: PMS 432 Pantone: PMS 137
of the primary colours. 4 colour process: 4 colour process:
C23 / M2 / Y0 / K77 C0 / M35 / Y90 / K0
Our secondary colours work to support our primary DIGITAL DIGITAL
colours and to ensure clarity of hierarchy and infor- RGB: R69 / G85 / B96 RGB: R231 / G176 / B55
mation on any piece of communication.
They should never dominate a page.

Note The colour values here give an indication of LIGHT BLUE GREEN
colour match for full colour printing. PRINTING PRINTING
Pantone: PMS 635 Pantone: PMS 7739
4 colour process: 4 colour process:
C32 / M0 / Y8 / K0 C80 / M11 / Y94 / K1
DIGITAL DIGITAL
RGB: R169 / G222 / B232 RGB: R44 / G161 / B79

BLUE LIGHT GREEN

PRINTING PRINTING
Pantone: PMS 549 Pantone: PMS 367
4 colour process: 4 colour process:
C52 / M6 / Y0 / K25 C32 / M0 / Y59 / K0
DIGITAL DIGITAL
RGB: R86 / G155 / B190 RGB: R180 / G216 / B139

TNT SWISS POST 17

BRAND GUIDELINES
FURTHER COLOURS COMING FROM SWISS POST

SWISS POST
COLOURS
SWISS POST YELLOW* SWISS POST RED**
PRINTING PRINTING
Pantone: 116 C, 109 U Pantone: 485 C, 485 U
4 colour process: 4 colour process:
C0 / M15 / Y100 / K0 C0 / M100 / Y100 / K0
DIGITAL DIGITAL
RGB: R255 / G204 / B0 RGB: R255 / G0 / B0
Hex: #FFCC00 Hex: #FF0000

LIGHT YELLOW BLACK

FOR INTERNET PRINTING
RGB: R255 / G229 / B128 4 colour process:
Hex: #FFE580 100% Black
DIGITAL
RGB: R0 / G0 / B0
Hex: #000000

* The technical conditions are defined WHITE

on Branding Net: Colour > „Swiss Post PRINTING
yellow printing ink.pdf“. 4 colour process:
0% Black
** Swiss Post Red may only be used for DIGITAL
the Swiss cross in the logo. RGB: R255 / G255 / B255
Hex: #FFFFFF

TNT SWISS POST

BRAND GUIDELINES
FURTHER COLOURS COMING FROM SWISS POST

BASE COLOURS
SWISS POST BROWN 1
PRINTING
Pantone: 7519 C, 1519 U

COLOURS
4 colour process:
C0 / M35 / Y60 / K77
DIGITAL
RGB: R88 / G65 / B37
Hex: #584125
ACCENT COLOURS
ORANGE DARK RED BROWN 2
PRINTING PRINTING PRINTING
Pantone: 1375 C, 137 U Pantone: 201 C, 200 U Pantone: 7531 C, 7531 U
4 colour process: 4 colour process: 4 colour process:
C0 / M45 / Y100 / K0 C0 / M100 / Y90 / K33 C0 / M20 / Y30 / K62
DIGITAL DIGITAL DIGITAL
RGB: R244 / G158 / B0 RGB: R165 / G23 / B40 RGB: R128 / G111 / B96
Hex: #F49E00 Hex: #A51728 Hex: #806F60

LIGHT GREEN DARK GREEN BROWN 3

PRINTING PRINTING PRINTING
Pantone: 383 C, 397 U Pantone: 364 C, 363 U Pantone: 7529 C, 7529 U
4 colour process: 4 colour process: 4 colour process:
C45 / M0 / Y100 / K0 C65 / M0 / Y90 / K45 C0 / M9 / Y17 / K34
DIGITAL DIGITAL DIGITAL
RGB: R165 / G196 / B0 RGB: R61 / G111 / B26 RGB: R188 / G177 / B163
Hex: #A5C400 Hex: #3D6F1A Hex: #BCB1A3

LIGHT BLUE DARK BLUE BROWN 4

PRINTING PRINTING PRINTING
Pantone: 631 C, 631 U Pantone: 5473 C, 3155 U Pantone: 7527 C, 7527 U
4 colour process: 4 colour process: 4 colour process:
C73 / M0 / Y15 / K0 C100 / M0 / Y30 / K55 C0 / M4 / Y12 / K10
DIGITAL DIGITAL DIGITAL
RGB: R0 / G181 / B209 RGB: R0 / G84 / B94 RGB: R235 / G228 / B209
Hex: #00B5D1 Hex: #00545E Hex: #EBE4D1

TNT SWISS POST 19

 At 100% this printout measurement line is the width of an A4 sheet (210 mm)

BRAND GUIDELINES
CIRCLE

CIRCLE
BLANCO
Using the circle creates a clear link to our brand and
visually connects each of our touchpoints in print
and online around the world.

The circle can be scaled but must retain the estab-

lished proportion between elements. It must respect
the established minimum logo and logo lockups
sizes (see previous pages).

The circle can be used on its own, as long as the

logo or logo lockups are visible elsewhere on the
item.

The circle has been created in four sizes, in both Circle Circle
colour options. It must only be used in the colours
shown here. CIRCLE: CIRCLE:
PMS Orange 021C White
X The circle or circle containing either of the
logo lockups must never contain other information.

X The circle or circle containing either of the logo

lockups must never be shown as a complete circle.

X Never recreate the artwork of the circle and logo

lockups. Approved files will be provided.
Background colour is only for visuals purposes

TNT SWISS POST

 BRAND GUIDELINES
CIRCLE
Method & Colour Usage Sign Off
Artworker/Retoucher: JS

Implementation Manager: MV
one Pantone Designer: RG
1C CoolGrey 8C
Production Manager: OF

Client Manager: MP

CIRCLE BLANCO
DO NOT!

X Don’t change the white colour to X Never let a part of the circle turn
a darker or different white colour like transparent.
creme or light grey. Always use the
correct white colour.

TNT SWISS POST 21

BRAND GUIDELINES
CIRCLE

CIRCLE BLANCO
DO!
Lorem ipsum dolor sit amet, consectetuer ad-
ipiscing elit. Aenean commodo ligula eget dolor.
Aenean massa. Cum sociis natoque penatibus et
magnis dis parturient montes, nascetur ridiculus
mus. Donec quam felis, ultricies nec, pellen-
tesque eu, pretium quis, sem. Nulla consequat

2008
massa quis enim. Donec pede justo, fringilla vel,
aliquet nec, vulputate eget, arcu.
In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.
museo sans
There aren’t any major
brands
that use Museo Sans
because it’s

Always crop the circle. Scale the circle to create interest and energy. Use different weights of the circle.
Use the circle to highlight the people at the heart
of our business.

TNT SWISS POST

BRAND GUIDELINES
CIRCLE

CIRCLE BLANCO
DO NOT!
Lorem ipsum dolor sit amet, consectetuer ad-
ipiscing elit. Aenean commodo ligula eget dolor.
Aenean massa. Cum sociis natoque penatibus et
magnis dis parturient montes, nascetur ridiculus
mus. Donec quam felis, ultricies nec, pellen-
tesque eu, pretium quis, sem. Nulla consequat
massa quis enim. Donec pede justo, fringilla vel,

2008
aliquet nec, vulputate eget, arcu.
In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.

museo sans
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Aenean.

X Never leave the circle floating on X Never show the whole circle on a page. X Never use more than one circle on any single
a page except in exceptional circum- surface.
stances, where production techniques
will not allow it.

TNT SWISS POST 23

03
...
TYPOGRAPHIC STYLE

TNT SWISS POST

TYPOGRAPHIC STYLE
FOR PRINT
The primary typeface is Museo Sans. Modern, clean, Primary typeface
legible and humanist in style, its characteristics help Museo Sans
create the visual style for our future proof brand.
Museo Sans contains a range of weights that can be 100 100 ITALIC
adapted to express the right message on any given ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
touchpoint. It should be used as the standard across abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890
all touchpoints, from headlines to body copy.
300 300 ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
Note All body copy should be 90% black. Headlines, abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890
subheads and pull out copy can use other colours
from our palette. 500 500 ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890
The secondary typeface is Kepler, which should
only be used by professional designers and crea- 700 700 ITALIC
tive agencies. It has been introduced to support our ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
primary typeface and allow for more expression, abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890
richness and variety throughout longer print com- 900 900 ITALIC
munications. It should be used to highlight or ex- ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
press specific messages and should never dominate abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890
over Museo Sans.
Professional designers and creative agencies should
be directed to use both Museo Sans and Kepler
Secondary typeface
when developing creative expressions for our brand.
Kepler
Note Where possible, internal teams may also use
the primary font Museo Sans in all communications. REGULAR ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
If you don’t have access to these fonts please use abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890
the digital fonts detailed on page 27.

TNT SWISS POST 25

BRAND GUIDELINES
TYPOGRAPHIC STYLE

TYPOGRAPHIC CREATED BY THE DUTCH TYPOGRAPHER Lorem ipsum dolor sit

amet, consectetuer

Jos Buivenga in
adipiscing elit. Aenean
commodo ligula eget

EXAMPLE

2008
dolor. Aenean massa.
Cum sociis natoque
penatibus et magnis
dis parturient montes,
nascetur ridiculus mus.
Here is an example of how the primary and second- Donec quam felis, ultri-
ary typefaces can be used in combination to cre- cies nec, pellentesque
ate flexible and interesting ways to express various eu, pretium quis, sem.
messages. Nulla consequat massa

museo sans
quis enim. Donec
pede justo, fringilla
vel, aliquet nec, vul-
putate eget, arcu. In

is our primary typeface enim justo, rhoncus ut,

imperdiet a, venenatis
vitae, justo. Nullam
where necessary it can be supported dictum felis eu pede
by our secondary typeface called mollis pretium. Integer
tincidunt.

Kepler Std
This adds variety
and highlights
LOREM IPSUM DOLOR
sit amet, consectetuer
adipiscing elit. Aenean
quotes, facts & interesting messages commodo ligula eget
dolor. Donec pede
Welcome to The People Network justo, fringilla vel,
aliquet nec, vulputate
eget, arcu.

TNT SWISS POST

BRAND GUIDELINES
TYPOGRAPHIC STYLE

TYPOGRAPHIC STYLE
FOR DIGITAL
For digital communications the primary typeface is Primary typeface
Arial. Arial has been chosen as a close match to our
primary typeface and is available to everyone.
ARIAL
REGULAR REGULAR ITALIC
The secondary typeface is Times New Roman. It has ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
been introduced to support our primary typeface abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890
and allow for more expression, richness and variety
BOLD BOLD ITALIC
throughout longer digital communications. It should ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
be used to highlight or express specific messages abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890
and should never dominate over Arial.

Note All body copy should be 90% black. Headlines,

Secondary typeface
subheads and pull out copy can use other colours
from our palette. TIMES NEW ROMAN
Note These fonts are intended for internal use when REGULAR ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
preparing standard documents, for example Micro- abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890
soft Word or Powerpoint.

TNT SWISS POST 27

04
...
PHOTOGRAPHIC STYLE

TNT SWISS POST

PHOTOGRAPHIC
STYLE
The TNT photographic style is bright, bold and engaging and
often shows our people in their environments. When choosing
imagery (or creating new photography) keep the following
points in mind:

DOCUMENTARY STYLE
Our images reflect real people in a real world and should feel
documentary in style. They capture the activity and energy
amongst our people and a variety of environments throughout
our network. Avoid staged emotions, scenarios and settings.

VIVID COLOURS
We use images which contain the vivid colours of life. Images
that add colour and personality to every page of editorial or
advertising in print and online. Avoid washed out colours.

NATURAL LIGHT
Use natural light in our day time images. In some environments
where there is not much light available it may be necessary
to create a feeling of light and brightness, but it must look
natural.

PEOPLE INTERACTING
We show people connecting with other people and interacting
at work in a candid and honest way. Avoid staged emotions,
scenarios and settings.

TNT SWISS POST 29

BRAND GUIDELINES
PHOTOGRAPHIC STYLE

GOOD
EXAMPLES

• Colours are bright but balanced. • Colours are bright but balanced. • Colours are bright but balanced.
• Naturally lit. • Naturally lit. • Naturally lit.
• People are present. • People are present. • People are present.
• Documentary style. • Documentary style.

TNT SWISS POST

BRAND GUIDELINES
PHOTOGRAPHIC STYLE

BAD
EXAMPLES

• X Fake imagery. • X Staged pose. • X No context.

• X Cold and disconnected. • X Dull and/or awkward background. • X Cold disconnected image.
• X Lack of people.

TNT SWISS POST 31

05
...
BRINGING OUR BRAND
TO LIFE

TNT SWISS POST

EXAMPLES
BUSINESS CARDS

TNT SWISS POST 33

BRAND GUIDELINES
EXAMPLES

EXAMPLES
WORD TEMPLATES

TNT SWISS POST

BRAND GUIDELINES
EXAMPLES

EXAMPLES
STATIONARY

TNT SWISS POST 35

BRAND GUIDELINES
EXAMPLES

EXAMPLES
BROCHURES

TNT SWISS POST

BRAND GUIDELINES
EXAMPLES

EXAMPLES
BATCHES

TNT SWISS POST 37

BRAND GUIDELINES
EXAMPLES

EXAMPLES
CERTIFICATES

TNT SWISS POST

BRAND GUIDELINES
EXAMPLES

EXAMPLES
POLICIES

TNT SWISS POST 39

BRAND GUIDELINES
EXAMPLES

EXAMPLES
Truck
VEHICLES
ATTENTION:
Spacing Exception!
For SwissPost Only

SWISS POST
ORANGE

www.tntswisspost.com Base aligned with “The People Network”

For consistency in Trucks and Trailers: Use 2x T from the bottom

0000 000 0000

www.tntswisspost.com

www.tntswisspost.com

Phone number to be updated.

Phone number and website
right aligned with TNT logo
Website-address same width as TNT logo
Phone number font-size is same size as Website-address Website-address same width as Swiss Post Logo
Check Brandguidelines for the website: ATTENTION: Right aligned underneath Swiss Post Logo
“www” is a continuous shape. Spacing Exception! Font size of Website-address is the same on both sides of the vehicle.
For SwissPost Only

www.tntswisspost.com

Designplus+ Colour Usage Important – Please read before proceeding

• The enclosed fonts are intended for use with this artwork only.
• All trapping, correct overprint and clipping paths must be finally
set at the reproduction stage.
TM White SwissPost
Black
SwissPost
Red
SwissPost
Yellow
Pantone
Orange 021C
• Please check this file on correct colour usage.
TNT SWISS POST overtoom 373 i, 1054 jn amsterdam, the netherlands
t +31 (0)20 520 6030 f +31 (0)20 520 6059
Info colours:
Cutter Colour profile: FOGRA39
• Please check this cutter (it was drawn up from the machine
drawing supplied).
[email protected] www.designbridge.com
Comments Originator software: Illustrator CS5, Photoshop CS5
• Check non-varnish and non-print areas.
• Any PDFs which are enclosed with this artwork are for visual reference only.
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