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Jownal of Social Science
The Organizational Communication Perspective
Theory
Kristina"
'Sahid Univesity of Jakarta, J, Prof DR. Soepomo, Jakarta, and 12870, Indonesia
ARTICLE INFO
ABSTRACT
ALD use only:
Received date 10 Sune 2020
Revised date : 20 Juae 2020
‘Asoepted date = OL Ta
Keyword
COvganization Commnication
Iureraal
Ester
Public sector organizations are undergoing a transformation in
management style, Not only is the behavior of government agencies
increasingly being caried out Like business, where managers play’ a
central role, but aspects of client service are also becoming mote
important. Communication is input or message from one person 10
another. Organizations need communication to streamline their work
and camry out tasks in a perfect way. Communication is the art of
sending messages and receiving the same in the form of feedback.
The success of an organization is highly dependent on effective
organizational communication pattemns. This study aims to
understand commnication in achieving the objectives of government
onganizations, Furthermore, this study discusses effective
communication in government organizations.
INTRODUCTION
‘The dynamics of an organization that is
of an organization, so that the organization can
run properly. But the policy in an organization is
sometimes sensitive, it is because the policy
always alive and the climate is always developing
is characterized by good organizational
communicetion, Actualization of good climate,
namely the creation of active and effective
communication between management and
subordinates, between subordinates and
colleagues, subordinates, and leadership in the
community in an organization. The creation of the
climate is expected to accelerate various
Coordination, cooperation and achievement
Policy is a thing that always exists in
every organizational life, there is no organization
that does not have a policy, it is because the
policy is a basic guideline of the running process
* conesponting autor.
Ea adden: ncaa @
ese comer
intersects with many people, not infrequently the
policies in an organization can cause
disappointment on the one hand, while on the
other hand it gives pleasure, Organizations ot
companies are required to be able to solve these
problems. Therefore an organization in addition
ust be able to issue appropriate policies.
with organizational goals, as well as acceptable to
all parties related to the organization. The
organization must also be able to convey the
policy through good communication, so that what
is desired by the organization through the policy
can be conveyed to those concerned in
accordance with what the organization really
wants,
‘But in reality there are objects that must
be observed empirically showing that the scope
Journal of Social Science | Jess.coid 61ononal of Socal Seionce
of the goverment in Indonesia in the
implementation of the communication climate of
organizational culture and organizational
communication shows symptoms that have not
been effective. An example of observations and
interviews conducted on leadership and some
staff saw a gap between leadership mis-
communication with subordinates, subordinates
to superiors between work units. Structurally,
government organizations led by heads of
departments, assisted by groups of structural and
functional positions have created a climate of
good organizational communication,
In fact there ate still often found various
problems in carrying out basic tasks and fnctions
to promote the organization. Problems often arise
‘when communication errors
occurs (mis-communication), between vertical
leadership and structural and functional positions
as subordinates. Communication errors also often
occur horizontally between functional and
functional positions (subordinate to each other) in
carrying out various programs and activities of
the organization. Including communication errors
also often occur between diagonal leadership
with structural / fimetional groups and the
community relating to the implementation of
organizational activities. For example vertically,
the head of a department with a structural and
functional office group sometimes disagrees in
the implementation of basic tasks and functions.
Horizontally, fellow subordinates in the
implementation of programs and activities often
conflict in opinion, Diagonally between
leadership,
Organizational communication errors
often occur resulting in a decrease in employee
performance and achievement in carrying out
basic tasks and functions correctly. In an effort to
create an effective organizational communication
communication climate is needed by growing
various actions or communicstion activities
between parties who often communicate in an
organization. Realization of the usual
communication activities is to always talk,
discuss, meet and cooperate in discussing various,
programs and activities related tothe
implementation of work tasks carried out
This is manifested in everyday reality in
the Indonesian government, — organizational
communication climate is often ineffective,
because leaders often force comnmunication tat is
difficult to implement and translate by structural
and functional positions because the frequency
and effectiveness of communication are not
properly socialized, The communication climate
is also offen ignored among structural and
fictional groups when discussing various
programs and activities. In this group. it is less
likely to communicate, less effective in
communicating well in private, and group work
units, so that errors often occur in carrying out
the basic tasks and functions of each program and
the assigned activities
The leadership factor can be a barrier to
climate creation and support organizational
communication. Leadership becomes a
supporting factor that is able to create an effective
and harmonious communication climate by
always communicating to solve organizational
problems. When leadership is unable to solve
problems and rarely communicates problems to
group structural and functional positions
regarding basic tasks and functions, it will
become a barrier factor.
Another factor in the behavior of buman
resources or employees is a factor that supports
the creation of climate communication
organizational barriers. Employee behavior
becomes a supporting factor wien employees
have competence in_—_-communicating
organizational problem solving and employee
behavior becomes a bartier when employees do
not have professional behavior in working in an
organization that requires communication.
Working group factors can be a factor
inhibiting the creation of an organizational
communication climate. When working groups
communicate with each other and work together
to carry out basic tasks and functions, the
organizational communication climate will be
harmonious and effective, conversely, if the
working groups lack communication, the
organizational communication climate is not
realized effectively.
Extemal factors including constituent
organizations can be a baitier to creating a good
organizational communication climate. External
factors are expected to be played by organizations
to encourage communication and cooperation that
is well established with various parties,
stakeholders or the community to be a supporting
factor that will create effective communication.
Conversely, if extemal factors often experience
Jaurnal of Social Science | Jss.co.id 62onal of Socal Seionce
communication errors or lack of communication
frequency, then the application is not made with
good communication and this is a factor that
limits the creation of a good organizational
climate in communication.
THEORYICALCULATION
Organizational Communication
The word "Communication" comes from
the Latin, “comunist", which means making a
community or building friendships between two
or more people, The word "communis" is
"sharing" which means communico (Stuart, 1983,
in Vardiansyab, 2004; 3), Other literature
mentioned in communication also comes from the
‘word “communication” or "communicare” which
means "to make the same” (to make common),
The term "communis" is the term most offen
referred to as the origin of the word
communication, which is the root of the same
Latin word communication indicating that
thoughts, meanings, or messages about personal
religious beliefS are the same, (Http:
‘cahpet.blogdetik. com / 2019/04/02 / definition
communication /).
From the description above it can be concluded
that communication originates from the root word
‘which means always (1) involves the exchange of
verbal and nonverbal symbols or signs, 2) a
harmonious togetherness relationship between
communicator and communicant. Verbal symbols
or signs as spoken and written languages. While
nonverbal signs such as symbols or imitating,
movement and sound. A harmonious togethemess
relationship is not always the same as a positive
relationship as intimacy or intimacy, but the
formation of a contact relationship between the
sender of the message and recipient of the
message through certain symbols or signs that are
verbal or nonverbal. This application is a symbol
of good contact made by yourself (sometimes
Tntrapersonal) and also with other parties
(interpersonal),
Human life in the world cannot be eliminated
from organizational communication activities as
‘an integral part of the system and order of the
social life of humans and society. Communication
activities can be seen in every aspect of everyday
human life, from humans to waking to sleep at
night. Of course most of the activities of life using
good communication are nonverbal and verbal
communication. However, what is meant by
communication itself
‘Sendjaja (2009: 12) ties to define organizational
communication as a process by which messages
move or pass (through channels) from source to
receiver with the aim of changing behavior,
changes in knowledge, attitudes and excessive or
more behavior. At least four main elements found
in the communication model are source (source),
message (message), channel (channel) and
receiver (receiver).
Wilbur — Schramm (1995: 212) states
organizational comnmmication as a process of
sharing (sharing processes). Schramm decided
that communication came ftom the Latin word
(language) which means common or shared
When communicating, actually trying to foster
togethemess (commonnes) with someone.
Humans try to share information, ideas or
attitudes. For example, trying to communicate
with readers to convey the idea that the nature of
communication is an attempt to make the
recipient or giver of communication have the
same understanding with the specified mailbox
(Suprapto, 2006: 2-3).
Before looking at the implementation of,
organizational communication approaches applied
in government related to policy delivery,
researchers dissected in advance about the six
organizational comnmunication approaches, first
the classic approach, according to Katherine
Miller in terms of communication content is: "The
content of communication in these organizations
is restricted to work-related issues. In the classical
theories we have considered, there are certain
things that should be talked about and certain
things that should not be talked about in the
organization, "(Miller 2012; 30), (The
communication content in these organizations is
limited to work-related issues. In the classical
theories we have discussed, there are certain
things that must be discussed and certain things
that must not be discussed in the organization),
Based on the above explanation that the
communication content carried out in
organizations in this classic approach is limited to
the problem of tasks and work in the organization,
In this classic approach emphasizes that there is
something that needs and something that does not
need to be discussed in the organization. This
principle shows that employees must focus on the
goals of the organization, not on their own
individual needs and desires.
The direction of communication in the classical
approach according to Katherine Miller is: "In
these classical theories, the vast_majority of
Jounal of Social Science | Iss.co.id 63ononal of Socal Seionce
communication in the organization flows
downward in the form of orders, rules, and
directives (Miller, 2012: 30). (in this classical
theory, most of the communication in
organizations flows down in the form of orders,
rules and instructions). Based on this explanation,
it is stated that in the classical approach the
communication direction in the organization is
mostly vertical from top to bottom which is
usually in the form of orders, rules, and direction
from the organization's leadership to the members
of the organization. In this classic approach it is
very rare to find communication in organizations
that are not related to the task.
The communication channels used in the classical
approach according to Katherine Miller are as
follows: "classical theories emphasize the
permanence of rules and procedures for efficient
organizational functioning, these organizations
will probably also rely heavily on written
communication in the form of employee
handbooks, instructions, mission statements,
rules, and performance evaluations (Miller, 2012:
31). (classical theories emphasize the
immutability of rules and procedures for the
organization's efficiency function, these
organizations will probabiy also depend heavily
on written communication in the form of
employee handbooks, instructions, mission
statements, rules, and performance evaluations).
Based on these explanations it can be interpreted
that communication channels in the classic
approach are usually written as in the form of
employee handbooks,
Communication style in this classic approach
according to Katherine Miller stated that: "We
have already noted that communication will tend
to be top-down, written, and task-related. It is also
likely that the tone or style of that communication
will be highly formal. For example, forms of
address will often be distant rather than familiar
(for example, Mr. and Ms, Rather than first
names), Titles will be used (such as supervisors,
secretaries, or administrative assistants) to
separate managers from other employees. The
vocabulary chosen for messages will avoid slang
and colloquial terms, opting instead for highly
standard Inngwage "(Miller, 2012: 31), (We have
emphasized that communication will tend to be
top-down, written with related tasks. It is also
possible that the tone or style of communication
carried out will be very formal, For example, the
form of reprimand will often be far from the
friendly reprimand (for example, Mr. and Ms
Rather .. then the name), a position will be used
(uch asa supervisor, Secretary, or
Administrative Assistant) to distinguish managers
from other employees. The vocabulary chosen to
communicate will avoid everyday terms, choosing
the opposite for very standard language). Based
on these explanations it is stated that
communication styles will tend to be formal such
as calling and greeting with the utmost respect
like fathers, mothers. Then it can also be given a
title in communicating to distinguish between
superiors and subordinates. or Administrative
Assistant) to distinguish managers from other
employees. The vocabulary chosen to
communicate will avoid everyday terms, choosing
the opposite for very standard language). Based
on these explanations it is stated that
communication styles will tend to be formal such
as calling and greeting with the utmost respect
like fathers, mothers. Then it can also be given a
title in communicating to distinguish between
superiors and subordinates. or Administrative
Assistant) to distinguish managers from other
employees. The vocabulary chosen to
communicate will avoid everyday terms, choosing
the opposite for very standard language). Based
on these explanations it is stated that
communication styles will tend to be formal such
as calling and greeting with the utmost respect
like fathers, mothers. Then it can also be given a
title in communicating to distingnish between
superiors and subordinates.
Human relations approach can be interpreted as
human relations or human relations, in
organizations, this fuman relations theory
emphasizes the importance of individuals and
social relations in organizational life. Humans as
‘members of organizations are the core of social
organizations, humans are involved in
organizational behavior. Without humans,
organizations would not exist, therefore human
factors in organizations must receive attention and
cannot be ignored as is the case with classical
theories (Ami, 2011: 39). Based on. the
explanation above, it can be interpreted that in an
organization it is not merely that it only requires
regulations, bureaucracy, and division of tasks as
outlined in the classical approach, however, a
‘more human approach to the organization also
becomes very important, because whatever is
carrying out activities in the organization is
human, ‘Therefore social relations or human
relations within the organization also have an
important function in the smooth running of the
Journal of Sacial Science | Jsss.coid 64onal of Socal Seionce
organization as mentioned in the human relations
approach.
Regarding communication in this human relations
approach to the content of its communication
stated that: "In human relations organizations,
task-related communication still exists, but it is
accompanied by communication that is attempted
to maintain the quality of human relations within
the organization — maintenance communication"
(Miller, 2012: 51). (ia human relations
organizations, communication-related tasks still
exist, but this is accompanied by communication
that seeks to maintain the quality of human
relations in the organization - maintenance of
communication), The explanation from the above
quote can be explained as follows, namely the
human relations approach in organizations
regarding the content of communication, although
there is a similar to the classical approach, namely
regarding communication that is intertwined
becanse of a task in the organization,
The direction of communication is also stated,
that: "A human relations approach does not
eliminate this need for vertical information flow
bbut instead adds an emphasis on horizontal
communication. As discussed earlier in this
chapter, human relations theorists believe that an
important aspect of need satisfaction is
communication among employees, so interaction
that flows horizontally among employees is just
as important as downward communication in the
accomplishment of organizational goals "(Miller,
2012: 52 ) (The human relations approach does
not eliminate the importance of vertical
information flow but instead adds emphasis to
horizontal communication. As discussed earlier in
this chapter, human relations theory believes that
‘an important aspect of satisfying communication
needs between employees, so interaction that
flows horizontally between employees is as
important as decreasing communication in
achieving organizational goals). The explanation
from the quote above is that the human relations
approach in organizations regarding the direction
of communication is that the human relations
approach does not eliminate the need for
information direction, namely vertical
communication from above, but adds to
horizontal communication as well. In the human
relations approach, it is believed that
communication needs between employees also
become an important aspect in addition to
downward communication in achieving
organizational goals. The explanation from the
quote above is that the human relations approach
in organizations regarding the direction of
communication is that the buman relations
approach does not eliminate the need for
information direction, namely vertical
communication fom above, but adds to
horizontal communication as well. In the human
relations approach, it is believed that
communication needs between employees also
become an important aspect besides
communication downward in achieving
organizational goals. The explanation from the
quote above is that the human relations approach
in organizations regarding the direction of
communication is that the human relations
approach does not eliminate the need for
information direction, namely vertical
communication from above, but adds to
horizontal communication as well. In the human
relations approach, it is believed that
communication needs between employees also
become an important aspect besides
communication downward in achieving
organizational goals.
The communication channel is also mentioned,
that "In the human relations approach, in
contrast, face-to-face communication takes center
stage. This channel of interaction allows for more
immediate feedback and mote consideration of
nonverbal cues. Thus, -—_ face-to-face
communication is more appropriate for addressing
the Imuman needs emphasized in the fuman
relations approach "(Miller, 2012: $1). (In the
human relations approach, on the other hand,
face-to-face communication becomes primary.
This mode of communication allows for more
direct feedback interactions and also nonverbal
cues to be more mimerous. Thus, face-to-face
communication is more appropriate to address the
human needs emphasized in the approach human
relations), The explanation from the above quote
is that the communication channel is mote face to
face,
Communication style is also stated that: "A
human relations organization is likely to want to
break down the differential status between
‘managers and employees as a means of satisfying
social needs. Thus, it is likely that informal
communication — with less emphasis on titles,
“business” dresses, and bureaucratized language
—will be emphasized (Miller, 2012: 53). (Human
relations organizations want to break the
differential status or difference between managers
and employees as a means of satisfying social
Journal of Social Science | Jss.co.id 65ononal of Socal Seionce
needs, So, more informal communication - by
reducing the emphasis on position). In the above
quotation it can be explained that the
communication style is in contrast to the classical
approach which is more towards formal
communication that takes into account the
standards of politeness and professionalism,
The approach of human resources communication
content carried out in the organization discussed
in the form of tasks, social and innovation of
resources within members of the organization,
Then regarding the flow of communication in the
approach of human resources according to Miller,
namely: "Ina human resources organization, the
goal is to encourage the flow of ideas from all
locations throughout the organization. Thus, in
the simplest sense, communication in this
organizational approach will include all
directional flows — downward, upward,
horizontal, and diagonal "(Miller, 2012: $2). (na
human resource organization, the aim is to
encourage the flow of ideas from all locations
throughout the organization. Thus, in the simplest
sense, communication in this organizational
approach will cover all directions of downward,
upward, horizontal,
The communication channel uses all
communication channels. While the
communication style according to the miller,
namely: "human resources organizations have the
dual goals of enhancing —onganizational
effectiveness and fulfilling human needs. On the
needs side of the equation, an informal style is
most likely to satisfy needs for affiliation, On the
organizational effectiveness side, an_ informal
style will also probably serve better than a formal
one because employees will probably feel more
comfortable contributing in a relatively informal
manner (Miller, 2012: 53), (Human. resource
organizations have the dual purpose of increasing
organizational effectiveness and meeting human
needs. On the needs side of the equation, informal
styles are most likely to meet the needs of
affiliates. On the organizational effectiveness
side,
This system approach views the organization as a
system in which all parts interact and each part
influences the others. In this approach,
communication makes the system vital and alive
Because if a system has to survive, then all the
parts must be coordinated and all activities must
be synchronized, so that communication becomes
important. Communication will connect various
parts with other parts and generate many new
ideas (Masmuh, 2010: 43)
A cultural approach is an approach that views an
organization as a social or cultural unit, The
cultural approach sees the organization and its
workers having the same set of values and goals
(Masmub, 2010: 43). In this cultural approach,
culture in organizations is considered as a tool to
achieve organizational effectiveness. However,
‘members of the organization will not necessarily
follow the culture that is in the organization,
members of the organization in acting to choose
based on their beliefs, values and processes
Therefore the organization must have the ability
to persuade its members to have similarities in
matters that exist in the culture of the
organization, Thus the goals of the company
organization can be realized effectively.
Critical approach is an approach that emphasizes
the organisation's goal of raising voices that are
marginalized within an organization. In this
critical approach the issues that arise as
mentioned by Katherine Miller (2012) are: (1)
Certain social structures and processes lead to
fondamental imbalances of power, (2) These
imbalances of power lead to alienation and
‘oppression for certain social classes and groups .
(3) The role of critical theorist is to explore and
uncover these imbalances and bring them to the
attention of the oppressed groups. It was stated
that the issues in critical theory involved (1)
certain social structures and processes caused an
imbalance. (2) This imbalance of power causes
alienation and oppression for certain social
classes and groups.
In the previous research, the approach used to see
the leadership organization's communication in
conveying a policy of information to subway
using a top-down communication approach that
refers to the concept of Clampitt, DeKoch, and
Cashmata in Miller (2012: 185)which explains the
top-down communication strategy. While the
research to be conducted by researchers is to see
the leadership of organizational communication in
delivering a policy using the organizational
communication approach according 10 Millers
because researchers assume that the delivery of
policies is not enough to be seen just by looking
at communication from the top down, but it is
necessary to look at also like the content of the
communication, communication channels and
communication style,
Journal of Social Science | Jss.coid 66onal of Socal Seionce
Process in organizational communication
Communication is a very important
aspect for organizations that are developing and
developing. For an organization whose
communication is not effective, it will have an
impact on eg communication, making it difficult
for the organization to achieve its goals.
Communication within organizations is.
distinguished for external communication and
internal communication (Haeruddin, 2006),
Communication organization in principle is a
form of activity carried out by everyone who
communicates in an organization Usually
communication between leaders and
subordinates, interculraral commmnication with
colleagues and subordinates of organizational
communication with other organizations
(Lesmana, 2006).
Communication in an organization is
‘an action carried out by one or more people with
whom you communicate how to send, receive
messages, inform, make proposals, discuss to
produce feedback in generating understanding
and general goals. Therefore, organizational
communication is inseparable from the existence
of interpersonal, interpersonal, small group,
open communication or mass communication
behavior carried out by leaders and subordinates.
Communication organization is the
interrelationship in various development of
messages conveyed through the channel of the
message source to the recipient of the message.
Usually there are parties in an organization as a
source of information and recipients as providers,
of information to produce effective
organizational competence in _ processing
messages and channels as feedback and feed
forward from the effects of communication in
advancing the organization (Spitzberg and
Cupach, 2009),
Organizational communication isa
motive that causes people to communicate made
consciously, which involves a lot of interest in
accordance with the effective use of
communication media resulting in effective
organizational communication inseparable from
the existence of internal and external
communication. Intemal communication can be
done vertically, horizontally and diagonally.
And extemal communication is carried out
through the provision of information, discussion
and collaboration which involves having a
conversation using messages that are easily
understood (Reardon, 2007).
Internal organizational communication
is an activity that involves giving and receiving
‘messages from superiors to subordinates or other
people, so that internal, vertical, horizontal and
diagonal communication. This form of
communication varies according to the form of
organizational activities in carrying out effective
organizational communication, Naisbitt (2004)
states that intemal organizational
communication that is vertically a
communication command of actions,
reprimands, praise and instructions of all
activities to achieve organizational goals are
communicated, Intemal organizational
communication, namely the horizontal
communication law that mediates between
leadership, between employees and between
work units in organizational activities is,
discussed in order to achieve goals.
Understand the importance of intemal
communication organizations that involve
subordinate elements of leadership, and work
units as part of the communication material to be
separate from the organization. Flements of
effective communication from internal
organizations in communicating organizational
problems make it easier for these organizations to
solve problems in achieving organizational goals
(Rossy, 2008). Further communication for
extemal organizations can be seen in the form of
communication between organizational activities
including the provision of information on
feedback, cooperation and dialogue activities
between organizational cultures. Nuhui (2005)
states that organizational extemal communication
between organizations in various feedbacks
giving information is usually applied to provide
materials or materials “needed by each
organization in facilitating the organization's
current activities. In addition to this form of
extemal communication working together in
various interests to restructure and complete
organizational activities that require individual
organizations to mutually dialogue in advancing
and solving organizational problems. Dimensions
of organizational communication: first, external
communication, members of the organization
used for interactions with individuals outside your
organization, External communication carries the
Journal of Social Science | Jss.couid 67ononal of Socal Seionce
message of the organization and the relevant
organizational environment, External messaging
systems are used to convey information from the
organizational environment and to provide
environmental information from the organization
And second, intemal communication, message
patterns are shared (Share) between members of
the organization, human interactions that occur
within the organization and between members of
the organization. As organizations grow in size or
complexity or spread beyond regions and time
zones, this requires an intemal communication
program that helps build team, This means that
internal —and_—external__—_ organizational
communication is important in realizing how
communication will be made within the
organization to achieve organizational goals.
human interactions that occur within the
organization and among members of the
organization. As organizations grow in size or
complexity or spread beyond regions and time
zones, this requires an internal communication
program that helps build a team. This means that
internal and external organizational
communication is important in realizing how
communication will be made within the
organization to achieve organizational goals
human interactions that occur within the
organization and among members of the
organization. As organizations grow in size or
complexity or spread beyond regions and time
zones, this requires an internal communication
program that helps build a team. This means that
intemal and-——external__—_ organizational
communication is important in realizing how
communication will be made within the
organization to achieve organizational goals.
Organizational climate in organizational
communication
Organizational climate is one of the
things that plays an important role in the life of
an organization. Organizational climate consists
of perceptions of organizational elements and
the influence of these elements on the
organization. Redding (1972) _ states that
organizational communication climate as a
quality of experience is the goal of an internal
organizational environment that — includes
perceptions of organizational members’
messages and message relationships with events
that occur within the organization
According to the organizational
communication climate Soemirat et al (1999:
85) is a function of activities that shows that
‘members of the organization to trust and provide
freedom to take risks, encourage and give
responsibility in carrying out tasks, provide open
and sufficient information about the organization
and listen attentively and get reliable and frank
information from member organizations.
Climate communication organization in
principle is a form of activity carried out by
everyone who communicates in an organization.
Usually communication occurs between leaders
and subordinates, intercultural communication
with colleagues and subordinates of
organizational communication with other
organizations (Lesmana, 2006),
The climate of communication in an
organization is an action taken by one or more
people with whom you communicate how to
send, receive messages, inform, make proposals,
discuss to produce feedback in generating the
same understanding and goals. Therefore in
climate communication organizations apart from
the existence of non-personal communication,
interpersonal, small groups, open or mass
communication behavior carried out by
leadership and subordinates.
Climate isa condition of,
organizational communication relationships in
various development messages that are
conveyed through the message source channel to
the recipient of the message. Usually there are
parties in an organization as a source of
information and recipients as providers of
information to produce effective organizational
competence in processing messages and
channels as feedback and feed forward from the
effects of communication in advancing the
organization (Spitzberg and Cupach, 2009).
Organizational communication is an
objective climate condition of people who
communicate made consciously, which involves
a lot of interest in accordance with the effective
use of communication media resulting in_an
effective climate of | communication
organizations cannot be separated from the
existence of intemal and external
communication. Internal communication can be
done vertically, horizontally and diagonally.
And external communication is done through the
provision of information, discussion and
Journal of Social Science | Iss.co.d 68onal of Socal Seionce
collaboration that involves the existence of talks
by using messages that are easily understood
(Reardon, 2007).
According to Alo in Sedarmayanti (2018:
66-67), in the process of organizational
communication, there are important components
to consider, namely: Internal, extemal, top-down,
bottom-up (vertical), horizontal, diagonal and
network communication lines. Here is a picture of
communication based on organizational structure.
Picture 1
Organizational Comnmunication Based on,
Organizational Structare.
i)
cain
Information:
1. Command line - vertical communication (the
relationship between superiors. and
subordinates)
2. One work unit with similar tasks and
functions,
Vertical communication lines of responsibility
(superior and subordinate relationships)
4, Horizontal communication (the relationship
between two officials who have the same
position / level)
3.One click unit (informal unit formed by
relationships between several people from
different position levels.
6.Diagonal communication (the relationship
between two officials who come ftom
different work units and have different levels
positions).
The picture shows how the organizational
communication process follows the organizational
structure with horizontal and diagonal command
lines of communication responsibility to
accommodate relationships between jobs that
functionally require coordination, In
organizational practice, there are also two forms
of networking, formal and informal networks.
Supporting and Limiting Factors
There are four factors that support and
hinder organizational communication climate
according to Higgins (1994: 477-478), namely
leadership, human behavior, work groups and
extemal organizations. Further details are
described as follows:
Basically every action taken by
organizational leadership in the communication
climate influences several things such as rules,
policies and procedures relating to
organizational problems related to personnel
issues, the distribution of rewards,
communication styles, ways used to motivate,
techniques and disciplinary actions , interactions
between management and groups, group
interactions, attention to the problems) that
human resources have over time, as well as the
need for nman well-being and satisfaction,
Human behavior affects the
organizational climate through =the
communication personality displayed, especially
the needs and actions taken to meet those needs.
Communication between human resources plays
‘an important role in shaping the climate. The
Way @ person communicates determines the
degree of success or failure of human relations.
Based on a person's normal style of life or
regulating something, it can add to it being a
positive climate or it can also reduce to being
negative,
Working groups, in this case there are
special needs for most people in terms of
friendly relations, a requirement that is offen
satisfied by groups in organizations. The group
develops in two ways namely formally,
especially in working groups and informal
groups as friendship or mutual interest.
The influence of the external
organizational communication climate views the
state's economic organization as the main factor
influencing the climate. As pressure to increase
profits, government policy in setting rules and
determining wages.
Theoretical Framework
Based on the explanation of the
previous theory, the conceptual framework as a
way to describe the things that are the focus of
thought in this study. In principle, there are two
things that are the focus of organizational studies,
and organizational communication. Referring to
Journal of Social Science | Jss.co.id 69ononal of Socal Seionce
the theory postulated by Effendy (2009: 66)
which states that the success of an organization
is determined by the ability of each individual to
communicate their activities in achieving goals.
The most important communication in an
organization includes internal and extemal
communication
Forms of organizational communication are
grouped into two intemal and external
organizational communications. Internal
organizational communication is commmnication
that occurs in the organizational communication
environment including vertical, horizontal and
diagonal communication. Communication of
extemal organizations in the form of providing
information, collaboration and dialogue with
various parties from one organization by another
organization, Increasingly intensive and active
from each party that carries out organizational
communication, provides a close relationship with
an increasingly conducive and profitable
comporate climate. This is a consideration to see
whether real organizational communication is
implemented by each party involved and see the
relationship between organizational
communication. On the basis of this conceptual
framework, the researchers pour as follows
Figure 2
Framework
METHOD
The approach used in this study is a
qualitative approach, a qualitative approach that
is an approach as a research procedure that
produces descriptive data in the form of written
or oral words from people and observable
behavior (Moloeng, 2002). While this type of
research uses descriptive research, which
describes or analyzes a research result but is not
used to make broader conclusions (Sugiyono,
2009), The subject of this research was
conducted at the government in Indonesia. The
type of data used in this study is primary data is
data collection is done by direct interviews with
competent authorities.
In determining the research subject is
preceded by the determination of key
informants, paving the way for this research
Key informants are people who have the most
authority in determining the policies that must
be implemented in connection with
organizational communication in the climate of
governance in Indonesia. The person who is the
main key to get primary data, because with the
consideration that the person who made the key
informant is more aware of the problem being
examined. Furthermore, key informants assist
researchers in determining predetermined
research subjects, because key informants know
more people who can provide the data needed
by researchers to discuss problems in this study.
In this study, to analyze the data collected using
Gualitative data analysis techniques.
RESULTS AND DISCUSSION
Organizational communication is
applied to the Indonesian government through
vertical, horizontal and diagonal communication.
In principle, vertical communication made to the
goverment in Indonesia is communication
between leaders and subordinates of work units,
in the form of messages, orders, reprimands and
solutions. The prineiple is applied to horizontal
communication between leaders and
subordinates of work units, in the form of
communication based on work activities that are
input, processing and output that have been
communicated. While the principles applied to
diagonal communication are carried out by
involving all elements of the communication
organization to solve organizational problems
through the organization of internal
communication,
The vertical implementation of
communication organizations from several
activities carried out by the head of work units
and subordinates to be communicated through
messages, orders, solutions and various strikes
carried out by work units and their subordinates.
Leadership calls on all work units and staff to
Journal of Social Science | Isss.coid 70onal of Socal Seionce
communicate issues that are relevant to the
implementation of basic tasks and functions.
The results of horizontal internal
organizational communication between leaders,
‘work units and subordinates are implemented on
target. For this reason, leadership in directing
subordinates or employees can design activity
plans as guidelines in carrying out. tasks,
distributing and giving instructions for the
implementation of subordinate tasks so that their
implementation rans smoothly. Further
distribution and instructions on the
implementation, monitoring, supervision and
evaluation of the implementation of tasks and
activities of subordinates
Further communication for intemal
organizations diagonally is applied by involving
all elements in various activities and work
programs, Dioagonal organizational
communication as the implementation of the
implementation of basic tasks and functions of
each unit as communicated to each work unit
leader and subordinates to support the task.
Horizontal internal _ organizational
communication has been applied by conducting
communication that involves the leadership of
the work unit in instructing each range of
commands, especially those relating to the
implementation of basic tasks and functions to
carry ont various programs and activities
involving each work unit.
Diagonal internal
communication has been applied to
communicate with all elements of the
organization ranging from leadership, work nits,
and subordinates to communicate various
matters relating to the implementation of the
tasks and fimctions of each work unit. This
communication is cartied out to assist the
implementation of tasks carried out by the head
office and other work units
organizational
The implementation of organizational
communication policies has been applied
vertically, horizontally and diagonally. The
implementation of vertical communication is
implemented through work development, which
is vertically communicated namely program
implementation, improvement and improvement
of facilities and inffastructure. Understanding
organizational internal communication basically
understands how organizational communication
is carried out in delivering messages and
receiving messages involving elements that
communicate within the organization,
leadership, work teams and subordinates,
Internal organizational communication involving
leadership, work units and subordinates, vertically
is a source of communication messages given by
the leadership to the work unit, then managed by
subordinates to produce information messages,
orders, reprimands and solutions in carrying out
organizational activities. The following internal
organizational communication schemes are
displayed vertically below
Figure 3
Vertical internal organizational communication
oF einai}
ih
Internal organizational communication
applied by each element of the organization is a
concem and consideration in order to understand
the significance of communication applied in an
organization, Internal communication that is
established is very effective, making it easier for
every element in the organization to achieve
progress and achieve goals. Effective internal
organizational communication, ie. all
components of organizational involvement
ranging from leadership, subordinate work units
to each other in providing information and
managing messages to achieve goals. Means of
organizational communication are important
instruments for organizational success.
The success of an organization is
inseparable from the importance of the
organization's extemal communication applied
The application of external communication is
built on the existence of reciprocal
communication, Extemal communication is,
manifested as a form of providing reciprocal
information, cooperation and organizational
dialogue activities. In managing an organization
a leadership action is needed to take policy in
communicating with extemal parties or external
organizations. This is intended to build an active
communication relationship between two or
Journal of Social Science | Jsss.coid 71ononal of Socal Seionce
more organizations that communicate.
Realization of extemal organizational
communication that communicates more than
cone form of interest or needs of one organization
‘with other organizations.
In principle, an organization that has
active communication with other organizations
to exchange information, establish cooperation
and dialogue will be able to solve problems
together. Image of an external organizational
communication, namely the effective interests,
cooperation and objectives to be achieved.
Through communication between organizations
‘will result in the achievement of goals based on
interests and needs, DeVito (2011) states that
communication channels are important for
organizations to achieve organizational goals.
This means that an organization that implements
extemal organizational communication is.
basically based on three aspects that will be
achieved, namely: 1) communicating to achieve
interests, 2) communicating with leaders, and 3)
communicating to achieve goals.
Organizational success based on
organizational external communication always
gives priority to the formation of effective
communication through the exchange of
information between organizations, behaviors or
partnerships in various affairs or programs as
well as conducting discussions through dialogue
or simulations to solve differences between
organizations,
Through external organizational
communication, each component of the work
unit of the organization, leaders and
subordinates, is able. Effective communication
is communication through cooperation between
the two organizations that is maintained based
on the existence of intensive, progressive,
transparent and accountable communication.
External organizational communication is often
carried out by several organizations, such as
interfaith dialogue in organizational activities.
This dialogue communication activity can be
done through communication between leaders,
between work units and between subordinates or
can be done en masse through seminars
meetings, or matters relating to the need to
communicate the two organizations that are
‘usually carried out according to the Agreement.
often has
effectively.
Management
communicating
problems — not
When effective
communication is very important for managers,
there are atleast’ two reasons, first,
communication is the process by which
‘management functions ranging from planning,
organizing, directing and monitoring can be
achieved; Second, communication is an activity
where leaders spend a large proportion of their
time
CONCLUSION
Conclusion
Based on the results of research and
discussion, it was concluded that the organizational
communication practices applied to the Indonesian
government had been communicated by the head
with the work unit and subordinates in carrying out
the basic duties and functions in assisting the
leadership task. The application of organizational
communication to ereate an organizational climate
is applied vertically, horizontally and diagonally by
the head of the work unit and innate in the
organization to carry out the policies, basic tasks,
and functions assigned
The implementation of the communication
policy of government organizations in Indonesia
cannot be separated from supporting and hindering
factors. This factor isa factor of leadership, resource
behavior, work groups and extemal organizations.
Being a supporting factor, if the leadership
continues to commmmicate each program and
activity to subordinates, employees as a means of
communicating with each other for the smooth
running of tasks, so that the work groups can
coordinate with each other and always have good
communication with various stakeholders outside
the organization, Be a barrier when leadership,
employees, work groups and external organizations
sow an attitude of individualism, not
communicating with each other inthe
implementation of activities in an organization,
Suggestion
In the context of implementing
communication policies of government
organizations in Indonesia, researchers provide
suggestions that they need to be improved and
the application of organizational communication
to avoid mistakes in communicating policies and
implementing their respective basic tasks to
cteate a conducive communication climate for
goverment organizations.
Need to be improved and maintain an
understanding ofthe importance of,
Journal of Social Science | Jss.co.id 72onal of Socal Seionce
communication in government organizations in
Indonesia in order to carry out programs and
activities that have been communicated,
vertically, horizontally and diagonally. And this
paper is a reference for further researchers
regarding organizational communication in other
research objects
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