MEDIA AND INFORMATION

Department of Education
LITERACY
City Schools Division of Antipolo
ACTIVITY SHEET No. 01
SAN ISIDRO NATIONAL HIGH
Title: Introduction of Media and Information
SCHOOL
Literacy
Learning Activity Sheet 1
Communication - The process by which information is exchanged between individuals through a common system, signs
or behavior. (Merriam Webster Dictionary). It is the process by which messages or information is sent from one place or
person to another or the message itself (http://dictionary.cambridge.org)
Two Basic Types of Communication
NON-VERBAL COMMUNICATION VERBAL COMMUNICATION
Signs Oral
Symbols Written
Colors
Gestures
body language
facial expressions

MEDIA- It is the physical objects use to communicate with, or the mass communication physical objects such as radio,
television, computers, films etc. It also refers to any physical object used to communicate messages. (books & news
papers)
LITERACY- The ability to identify, understand, interpret, create and communicate using printed written materials and
other means associated with varying context. Literacy involves a continuum of learning, wherein individuals are able to
achieve their goals, develop their knowledge and potential, and participate fully in their community and wider society.
MEDIA LITERACY- is a 21st century introduction to education. It is the ability to access, analyze, evaluate, create,
reflect and act using all media forms or forms of communication. It is an effective and engaging way to employ critical
thinking skills to a wide range of issues. (ML is a skills of person where he/she is able to understand, interpret and use
various forms of communication tools).
MEDIA LITERACY SKILLS CAN HELP PEOPLE TO:
 Develop critical thinking skills
 Understand how media messages shape our culture and society
 Recognizing what media makers want us to believe or do
 Recognize bias, spin, misinformation and lies
 Discover the parts of the story that are not being told
 Evaluate media messages based on our experiences, skills and values
 Create and distribute our own media messages

INFORMATION- is a broad term that covers process data, knowledge derived from a study, experience, instruction,
signals or symbols.
INFORMATION LITERACY- is the ability to recognize when information is needed, and to locate, evaluate and
effectively communicate information in its various formats. It is about using, managing, gathering, and verifying
information.
AN INFORMATION LITERATE PERSON IS ABLE TO :
 Determine the extent of information needed
 Access the needed information effectively and efficiently
 Evaluate information and its sources critically
 Use information effectively to accomplish a specific purpose
 Understand the economic, legal, and social issues surrounding the use of information.

TECHNOLOGY LITERACY- is the ability of a person, to responsibility, appropriately and effectively uses technology
tools to access, manage, integrate, create and communicate information.
- Is applying new found knowledge from digital environments, participating in digital media, organizing and
evaluating information.
Media and Information literacy recognizes the primary role of information and media in our everyday lives. It lies at the
core of freedom of expression and information- since it empowers citizens to understand the functions of media and other
information providers, to critically evaluate their content and to make informed decisions as user and producer of
information and media content.
Refers to the essential competencies (Knowledge, Skills, Attitude) that allows citizens to engage with media and other
information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming
active citizens.

TASK1. Q&A. In a clean sheet of paper answer the following questions. Take a photo of your answer then submit to the
teacher accordingly.
1. What are the basic components of Media and Information Literacy?
2. What is Media Literacy? Information Literacy & Digital Literacy?
3. How are these literacies related to each other?
4. Do you consider yourself as a media and information literate individual? Why or why not?
5. Why is being a media and information literate very important in this modern world?
TASK2. State your thought. In a sentence or two, related the understanding you gained from the lesson to the photos
below. Take a photo of your answer then submit to the teacher accordingly.

A B C D E
TASK3. Make a daily online activity log. List the media or information provider you usually utilized daily with the
corresponding number of hours.
Media or Information Provider Number of hours in a day (24 hours)
1. Example: YouTube 1 hour
2.
3.
4.
5.
6.
Total number of hours/ day
Question: Of the list that you have enumerated in your daily online activities, which media provider did you spend the
most time? And what role does this media provider play in your life as senior high school student?

TASK4. MEDIA USED!

FORMATIVE assessment: Read the questions carefully then write the answer in a piece of paper. Take a photo of your
answer then submit to the teacher accordingly.
1. It also refers to any physical object used to communicate messages
2. It is the ability to access, analyze, evaluate, create, reflect and act using all media forms or forms of communication
3. Is the ability to recognize when information is needed, and to locate, evaluate and effectively communicate information
in its various formats.
4. Is applying new found knowledge from digital environments, participating in digital media, organizing and evaluating
information
5. The process by which information is exchanged between individuals through a common system, signs or behavior.

REFLECTION: In a piece of paper for compilation and submission; Write a 10-sentence blog in the form of a reflection
paper to discuss what you can contribute to your community if you are a media and information literate individual.

Prepared by:
MR. MARK TERRY B. MIRANA
Master Teacher I SINHS