Research
Research
Practical Research 1
Sherifa Quidlat
March 2023
TABLE OF CONTENTS
I. INTRODUCTION
Rationale......................................................................................1
Theoretical Background................................................................3
Related Literature/Studies.............................................................8
Synthesis.......................................................................................8
RESEARCH METHODOLOGY
Research Design..............................................................................22
Research Environment.....................................................................22
Research Participants......................................................................22
Research Instruments......................................................................23
Research Procedures......................................................................23
Defenition of Terms.........................................................................24
APPENDICES
Appendix A......................................................................................25
Appendix B......................................................................................27
LIST OF TABLES
Conceptual Framework…………………………………………………21
Chapter l
RATIONALE
In this sophisticated world, almost all are done with the aid of technology (e.g.,
paying fees). In one mere swipe or tap, payment is done in a matter of seconds.
Gone are the days with long queues where the skin is exposed to the scorching
heat of the sun for hours. With the aid of technology, cashless transactions are
made possible making purchases and payment easier and more convenient
through one single movement of the tips. However, to avail this kind of service, an
influenced people's lives, attitudes and social events. One of the most important
possible to optimize business activities for all new and long-term careers and
(Taghizadeh and Shafigh 2013), are currently being deployed in the areas of digital
economy, online retail, finance and e-banking. Electronic payments are therefore
economic and financial activity around the world. In fact, the payment system is an
important part of the card payment system. G-Cash payments are now required,
especially at the start of the Covid pandemic. Implemented online transactions due
to the ban on close contact. There are many options for transactions that are done
online, making life easier for everyone by not having to travel long distances to the
There are many aspects that motivate consumers to use Gcash as a payment
method. The researcher in this study wanted to find out how effective is the use of
carrying cash itself. This study will also measure how much consumers trust the
use of Gcash and what are the reasons that motivate ng Gcash. Let's study one
by one what are them to use Gcash. Through this study, the researcher will
examine the perception of students usi the good and bad things about Gcash in
The first theory is Risk Control Theory by Changjun Jiang and Wangyang Yu. This
and promotes trustworthy online transaction theory and technologies. This theory
is pertinent to our study because it can help in identifying the potential risks
mitigate them. By adopting the principles of risk control, online payment systems
can be made more secure and trustworthy for users. This can help protect users'
sensitive financial information, maintain trust in the system, and foster greater
Two cognitive beliefs are postulated in TAM – perceived usefulness, and perceived
ease of use. TAM also postulates that one’s actual use of a particular IS/IT system
the system. TAM also postulates that external factors affect behavioral intention
and actual use through mediated effects on perceived usefulness and perceived
from TAM, which was also proven as a comprehensive and more powerful tool in
The reaction and perception of Information Technology (IT) users will influence
their attitude toward acceptance of the technology. One of the/factors that can
influence it is the user's perception of the usefulness and ease of use of IT as a
reasoned action in the context of technology users. Thus, someone's reason for
seeing the benefits and ease of use of IT makes the person's actions / behaviors
occurs usually because after the user tries the technology or the user has bad
According to Sularso (2012) perceived ease of use for consumers give a direct
impact on attitudes and intentions. Direct influence Ease of use towards attitude
easy to use online purchases, easy purchasing procedures, clear procedures, the
people involved must be positive about online. Because easier process of using
technology for online purchases; the process is easy to understand, easy to use,
the procedure is clear, then consumers will increasingly intend to make purchases
in a way online, with the perception that buying through online will be free of
Consumer Interest in Purchases Online (www.kaskus.us case study) ", shows that
to web retailers.
to the perceived benefits of using the innovation compared to the previous method.
Compatibility refers to how well the innovation fits with the existing values, needs,
and experiences of the adopter. Complexity refers to how difficult the innovation is
to understand and use. Trialability refers to the ability of the adopter to experiment
with the innovation before committing to it. Observability refers to the visibility of
Moreover, consumers and business owners rely on using mobile payments as their
payment. More people were adapting e-payments like Gcash more than credit
cards. Gcash are option for Filipinos to do digital financial transactions without
The third and fourth theory is the Technological Acceptance Model and Theory of
software, using for this e-payment systems will result in limited prediction of
consumer attitude as this does not have any productivity measures. Theory of
can be extended to more circumstances and can consider other factors influencing
According to Central Bank of the Philippines Financial Inclusion survey 2017, few
users of the population utilize banking digital features due to lack of awareness
and trust in terms of security (Lopez 2018). E-payments systems in the Philippines
mostly do not require a bank account and can be easily accessible using mobile
phones. Previous studies on e-payment mainly used the technological acceptance
attitude that is why we will also use the theory of reasoned action for the
Theory of Planned Behavior (TPB) is a widely used theory in studying the intention
and subjective norms. The TBP is ided by three variables, namely attitude,
subjective norm, and perceived behavioral control. Ajzen (1991) stated that these
mobile payment. Ajzen (1991) also stressed that the TPB could be extended to
individual’s response (Ajzen, 1991). Bansal & Gangwal. (2016) showed that
(p−value <0.001). Koloseni & Mandari (2017) stressed that attitude has a direct
mobile money services can, therefore, boost user’s intention to use the mobile
payment. This study adopts the following as antecedents of attitude in the TBP:
compatibility. PEOU is the degree to which an individual believes that the use of a
particular system is free of effort (Aslam et al., 2017). Ramayah et al. (2017)
pointed out that attitude towards technology was driven by PEOU. The definition
money with the goal to do so. According to study, the most convincing quality of
an individual was one that the potential user deemed vital to employ a mobile
payment application
RELATED STUDIES
The study conducted by Vítor J. Sá et al., (2019), aimed to understand the most
commonly used online payment methods in Portugal. The results of the study show
that there is a shift from traditional shopping methods to electronic payment
methods, which have become more convenient, efficient, and faster due to the
internet.
the factors influencing mobile payment adoption in India, which included personal
The studies mentioned correlate to our research as both focuses on the use of
electronic payment methods and deal with the adoption of digital payments and
the factors that influence it. Although, our research only focuses on consumers and
the use of the Gcash Application as a means of payment, whereas the studies from
India and Portugal focuses on the wider adoption of mobile payments in the
country.
University states that e-payment systems in the Philippines, such as Gcash and
PayMaya, are easily accessible using mobile phones and do not require a bank
account. This makes them a viable option in a low bank country like the Philippines.
BSP data shows that Filipinos are increasingly using e-wallet and e-payment
systems over credit cards, with platforms such as GCash and PayMaya providing
a digital alternative for financial transactions without the need for physical cash or
credit cards (Zoleta, 2021). The Visa Consumer Payment Attitudes study also
found that 80% of respondents were aware of e-payment systems, indicating that
more Filipinos are becoming aware of and seeing the benefits of contactless
and Hackney (2010). This study’s findings are significantly aligned and have a
In 2011 Globe and Smart (two big telecommunications firms) had approximately
10 million e-money wallets, which had 158 million e-money transactions (GSMA,
mobile money accounts and launched the Globe Charge platform, which
transformed mobile phones into POS terminals that accepted debit and credit card
payments (Alampay & Bala, 2010). On the other hand, Smart and the Philippine
(Alampay & Bala, 2010). In 2015, the Philippine government announced its plan to
transform the Philippines into a “digital payment” society within the next 20 years
(Nair, 2016). According to Nair (2016), the initiatives of Smart and Globe have
enabled 2/3 of the unbanked mobile subscribers to know about mobile payment.
low risk of theft, (4) transparency, (5) contactless payments, and (6) the ability to
provide payment details to customers beforehand, and (7) the use of contactless
advertises the use of electronic payment, which also indirectly advertises Gcash,
stated that Individuals using the Internet are benefitted through Internet banking
as it is very convenient compared to the traditional payment methods that use cash
or check for payment transactions while involving queues and physical visits. To
the factors affecting e-payment adoption in higher education. This study helps to
broaden more about the student’s perception about the e-payment and have
paperwork, labor, and time consumed when electronic transactions are concerned
Users of mobile phones expressed tremendous worry about the security of mobile
payment transactions and the unlawful usage of mobile phones to make payments.
Consumers' top worries about digital payment options were security and privacy
(Dahlberg et al., 2003). In the advent of the COVID-19, Undale et al. (2020) and
wallets during the coronavirus surge are already existent. According to Singh S.
changes and helped with the adoption of digital payment. Moreover, with the
E-payment system in the Philippines mostly do not require a bank account and can
be easily accessible using mobile phones. System such as Gcsh, make it easier
for Filipino to use digital payment platforms. E-payment systems have a strong
mainly used the technology acceptance model (TAM) as a framework. TAM has
security are the top priorities of every consumer in making online transactions as
these are vulnerable to fraud, scams, and data privacy risks. When the data
Consumer Mobile Wallet Usage Analysis is created after having been evaluated
the proprietary survey results including key indicators such as the consumers’
identified demographics (such as age, gender, income level, etc.). Mobile
payments utilize mobile devices. Using your wireless devices, the researchers
Filipinos becoming increasingly wealthy, growing travel sector, and young Filipinos
are increasingly purchasing online (Nair, 2016). From 1% to 12%, the percentage
of digital payments has increased. (Massally et al., 2019) From 3% in 2013 to 10%
Vicente (2018) claims that about half of account holders who had internet access
ensure e-payments transactions safety on the internet and has now still been
developing. Transaction Procedures are steps users must take to perform service;
step forward the completion of the payment; and (3) sending acknowledgement
familiarity with a certain amount of knowledge, it will lead to the faster adapting
about the security of the online system, the gap of perceived security may erode
cards (Raja et. Al., 2008). A properly working electronic payment systems are
thought to have an efficient capital and interbank market and to reduce transaction
costs. The evolution of the electronic payment system follows that of technology.
Consequently, as this sector develops electronic money, digital wallets, and other
The Bangko Sentral ng Pilipinas (BSP) has amended the prohibitions on using
electronic banking services with Circular No. 1033. As well as other electronic
electronic payments offerings (EPFS). E-banking and other fintech solutions are
needed by more banks and companies to improve the changes brought on by the
transactions between users and providers easily. In order to facilitate the provision
affordable, and open-to-all national payment system. The BSP's 2017 Banking
Sector Outlook Survey indicates that the local banking industry's future
utilizing it. For more reach, consider using electronic solutions or fintech.
The FinTech Alliance was also introduced by the BSP, recognizing the function of
In November 2017, the Bangko Sentral ng Pilipinas (BSP) launched the Philippine
EFT System and Operations Network (PESONet) which was described by the BSP
as a batch electronic fund transfer (EFT) credit payment scheme, which can be
electronic fund transfer (EFT) service that allows customers to transfer PHP funds
bank e-money issuers in the Philippines. As the general public views these
in October of this year, Republic act No. 11127 or also known as the National
Payment Systems Act, was established to promote a safe and reliable online
payment systems that will contribute to the sustainable economic growth of the
country giving BSP the jurisdiction to regulate all service providers and system
It Is common knowledge that every consumer places the highest priority on safety
and security when conducting online transactions as these are susceptible to data
privacy risks, fraud, and con artists. When the data includes private financial data,
it increases the risk (Raja et. Al., 2008). Businesses in the expanding e-commerce
sector must take into account the security and authentication stability of their
and Akpojaro, 2014). Gaining more consumer trust requires being able to address
the analytical and practical issues that have arisen and may arise in the electronic
payment system. A few of the obstacles that require long-term solutions include
laws and regulations (which protect buyers and sellers), the technological prowess
services, and other innovations are continuously redefining how consumers trade,
businesses with the support of services like Apple Pay, Google Wallet, Paymaya,
Gcash, and others, mobile transactions will increase in volume in the future.
(NASDAQ 2017)
Mobile payment was defined by Amoroso & Watanabe (2011) as any type of
payment that uses a mobile device a mobile phone or any other type of device
approve, and verify a business transaction. Also known as "mobile money," "m-
payment," and "mobile money transfer" "mobile wallet". ( Alampay & Bala 2010).
LEGAL BASIS
Republic Act No. 10173, also known as the “Data Privacy Act of 2012”. The
Circular No. 944, Series of 2017 Guidelines for virtual currency Exchanges, issued
by the Bangko Sentral ng Pilipinas, covers exchanges in the Philippines that offer
SYNTHESIS
These theories will direct researchers as they examine the data they have
obtained. This will assist the researchers in better comprehending how consumers
view or perceive utilizing Gcash for transactions, withdrawals, and money storage.
utilize Gcash.
payments. Although many people now use G-cash to pay their bills and other
expenses, there are still many people who do not have G-cash and do not utilize
it as a payment option. Many people don’t trust online transactions for a variety of
reasons, including the prevalence of frauds and con artists online, and they would
rather pay in cash. This study sought to answer the following questions:
3. What does the consumers prefer more paying through cash or cashless
payment?
SIGNIFICANCE OF THE STUDY
To consumers. This study will help them to know what Gcash brings as one of
the payment methods in our time. This will help them to know if Gcash will greatly
help or not.
To business owners. This study will help them to grow their business more
especially if they know that many consumers already adapt Gcash as a payment
method. So, this study will help them to decide whether to accept Gcash as a
payment method.
happen if we use Gcash especially and in our generation today, the use of Gcash
data gathering method was through questionnaires. The purpose of the method
obtain required information as well as presenting the final output of the study. It will
cover the required resources to obtain this said information and to visualize the
Research Design
the research design. The chosen technique and investigational strategy are
displayed in the plan. In order to thoroughly examine and analyze a topic using a
Research Environment
carried out. a highly populated location where a large number of consumers have
Research Participants
The respondents for this study are the people in the community of Tubigon.
All of the participants will be selected through purposive sampling. This sampling
method is conducted where the respondents should reach the standards set by
have a verified Gcash account and already using Gcash as their payment method
Research Instrument
Unstructured interview questionnaires will be the primary data collection tool for
this study. Seven (7) questions in the research questionnaire will be very helpful to
Gcash.
RESEARCH PROCEDURES
Data Gathering
activity adviser for corrections. After the corrections was made, the researchers
finalized the interview questionnaires. In order to get honest answers from the
responders, the questions were made simple to understand. With the aim to further
ensure that the respondents rights are not violated, the aims of the study were fully
disclosed to them. The respondents were given adequate time to react honestly in
order to ensure the accuracy of the data and produce a trustworthy conclusion.
researchers themselves. They were gathered and retrieved for data tabulation and
DEFINITION OF TERMS
Adapting – are how the consumer’s and Gcash users adapt the Gcash payment.
Consumers – refers to the participants who give their perceptions about adapting
Gcash payment.
APPENDICES
Appendix A
Research Questionare
Age: ___
The following questions are ask for the purpose of understanding perception of
Directions: Please write your answers on the blank and kindly answer the
________________________________________________________________
________________________________________________________________
2. How does Gcash make money transfer for consumers mores easier?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
_______________________________________________________________
5. How does the feedback of other consumers influence them to use Gcash?
________________________________________________________________
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6. What are the benefits of using cashless payment when it comes to safety of
consumers money?
________________________________________________________________
________________________________________________________________
7. Why is it more convenient for the consumers to pay through E-wallet than
________________________________________________________________
________________________________________________________________
Appendix B
PERSONAL DATA
Sex: Female
Educational Background
Senior High-school: Mater Dei College
Cabulijan, Tubigon, Bohol
2022-2023
Age: 16
Educational Background
PERSONAL DATA
Age: 17
Sex: Male
Educational Background
PERSONAL DATA
Age: 17
Sex: Female
Religion: N/A
Educational Background
PERSONAL DATA
Age: 17
Sex: Male
Educational Background