Scribd
Upload
11 views

Guide Example

This document provides instructions for conducting a negative brainstorming session to generate creative ideas. It explains that negative brainstorming involves turning the original problem around to its opposite and brainstorming bad ideas to solve the reversed problem. The steps are: 1) Define the problem to be solved, 2) Reverse the problem, 3) Individually brainstorm bad ideas to solve the reversed problem, 4) Share the bad ideas, 5) Select bad ideas in pairs, 6) Analyze what makes the ideas bad, 7) Generate good ideas inspired by the bad ideas, and 8) Present the good ideas. The goal is to overcome constraints and find new perspectives by first generating worst ideas and then transforming them into best ideas.

Uploaded by

Carina Onofrei
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
11 views

Guide Example

This document provides instructions for conducting a negative brainstorming session to generate creative ideas. It explains that negative brainstorming involves turning the original problem around to its opposite and brainstorming bad ideas to solve the reversed problem. The steps are: 1) Define the problem to be solved, 2) Reverse the problem, 3) Individually brainstorm bad ideas to solve the reversed problem, 4) Share the bad ideas, 5) Select bad ideas in pairs, 6) Analyze what makes the ideas bad, 7) Generate good ideas inspired by the bad ideas, and 8) Present the good ideas. The goal is to overcome constraints and find new perspectives by first generating worst ideas and then transforming them into best ideas.

Uploaded by

Carina Onofrei
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

DTU Management

Department of Technology,
Management and Economics

Content Guide

Meet the concept! Evaluate the concept!


Meet the opportunity!
Focus on the gains / ‘what difference What does it take to realize the concept?
Focus on persona, use context, What are the weakest links and how to optimize them?
pains/needs. does the concept make’? Conclude via the Mindset Spider Web.

Who is your customer? Show your concept Further optimization


Revisit your personas and point out – and prove its quality! From a concept developer’s perspective, what would you optimize in
the most relevant aspects so the a next iteration? Include relevant aspects from the SWOT model’s
Weaknesses and Threats.
audience gets a clear idea about; Present your concept. Describe how it
whom are you making this concept works and include statements/cites Implementation plan
for. from your fieldwork and tests from Describe the required resources and knowledge it will take to realize
your prototyping sessions to argue for your concept. Describe who your potential collaboration partners are
Why is there a need for your concept? your design choices. Make it very clear and argue why they would like to establish a partnership. Come with
Describe the opportunity you have why your concept provides the wished suggestions about the main challenges that lie ahead if you were
about to implement your concept. Also, explain how you can reach
identified and explain the value you value for the customers. Include
your potential costumers. Include relevant aspects from the “SWOT”
can create for the customer by making relevant elements from the and “Implementation” template.
a concept within this opportunity SWOT model.
– in other words, argue why your Critical market aspects
customers are willing to pay for a Explain if there are potential competitors and argue why you have
concept ‘that solves their pain’/fulfill a better, or more appropriate, concept. Argue for the potential market
size. Are there potential customers all around the world, and could
their need(s) and let the audience
you potentially copy your concept to provide values in other markets.
know ‘the story about your customers’ Include aspects from the “SWOT” and “Implementation” templates.
life without your concept’. (You may
get inspired by your Innovation Brief Overall conclusion via the Mindset Model
and your user journeys/sketches). Present the Mindset Spiderweb and argue why you have given
yourself the chosen score and wrap up arguing how you can
improve it with your future actions.

page 1 out of 1
DTU Management
Department of Technology,
Management and Economics

Overview: Step-by-step instructions

Negative Brainstorming 1. Use the innovation brief to define what you are trying
to solve: What do you need ideas for?
2. Turn your original problem around and ask the exact
opposite. This turned around problem is now your new
Negative or reverse brainstorming* helps you to solve
definition that you will brainstorm on.
problems by combining brainstorming and reversal 3. Individually, draw or write down all your ideas on how
techniques. By combining these,you can extend your to solve the reversed problem. These are called ‘bad ideas’.
use of brainstorming to draw out even more creative Draw on sticky notes, alone, in silence. One idea per sticky
ideas. Negative brainstorm is a method that turns note. Set a timer for 3-5 minutes.
your problem upside down and gives you new 4. At the end of the timer, everyone presents their ‘bad ideas’
perspectives. We often constrain ourselves to find the one at a time and all ideas are placed in the middle of a table

best ideas, and then we end up finding nothing. So or on a board.


5. Now, split into pairs and each pairs selects two of the
instead find the worst ideas first and then turn them
‘bad ideas’.
into good ones.
6. Analyse the bad idea - ask youselves “What makes this
idea bad?”.
Equipments required
7. In your pairs, try to get good ideas inspired by the ‘bad idea’.
If the group meets in person: Paper and Pen Set a timer for 7-10 minutes.
If the group works online: Computer 8. At the end of the timer, each pair present their good ideas.

page
page 1 out
3 out ofof
101

You might also like