Python Data Science

Learn the Ethics of Coding in a Day

by Taking My Classes

TIM WIRED
Ó Copyright 2019 by Tim Wired - All rights reserved.

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 Table of Contents
Introduction
Chapter 1: The Basics of Data Science
Why Does My Business Need Data Science?\
A Look at Data Science
Data Science and Business Intelligence
The Lifecycle of Data Science
Chapter 2: How Does the Python Language Fit In With Data
Science?
Chapter 3: The Best Python Libraries to Help with Data Science
NumPy
SciPy
Pandas
Matplotlib
Scikit-Learn
Theano
TensorFlow
Keras
Chapter 4: Gathering Your Data
Know Your Biggest Business Problem
Places to Look for the Data
Where to Store the Data?
Chapter 5: Organizing and Cleaning the Data
What is Data Preparation?
Why Is Data Preparation So Important?
Steps Involved for Data Preparation
Chapter 6: A Look at Data Mining
The Process of Data Mining
A Look at Data Warehousing
Chapter 7: Adding Machine Learning to the Mix
Why Should I Use Machine Learning?
Supervised Machine Learning
Unsupervised Machine Learning
Reinforcement Machine Learning
Chapter 8: Completing the Data Analysis
What is Data Analysis?
 Steps in a Data Analysis?
Chapter 9: The Importance of Data Visualizations to Finish the
Process
Chapter 10: How Data Science Can Take Businesses into the
Future
Helps You Learn More About Your Customers
Cut Out Fraud and Other Issues
Learn How to Cut Out Waste
How to Handle Your Competition
Make Better Business Decisions
Conclusion
Description

Introduction
Congratulations on purchasing Python Data Science and thank you
for doing so.

The following chapters are going to give us a more in-depth look at

what we need in order to get things done when it is time to handle
any project with data science. Many companies are jumping on board
when it is time to work with data science and all that it can provide to
us in terms of beating out the competition, learning more about the
competition, and so much more. There isn’t a single industry out
there that is not able to benefit from working with a data science look
at themselves, and this guidebook is going to spend some time
exploring this in more depth to help us get started.

At the beginning of this guidebook, we are going to spend some time

exploring more about data science and what we are able to do with it
to help us reach our goals. We will also take a look at some of the
benefits of working with this process, and how it can all come
together when we add in the Python language to the mix as well.
From there it is time to spend more of our energy on some of the
different steps that we need to use in order to make data science
success for our needs. For example, we will spend some time taking
a look at some of the libraries that are available through Python that
can really get the work done for you, look at some of the steps that
come with organizing and cleaning your data before using it, and
even why it is so important to gather the right kinds and amounts of
data to get some of the results that you would like.

There are just so many parts that come into the data science project,
and simply set it all up so that the information is ready to go after
your analysis. If the data is not gathered, and you are not able to
clean up and handle some of the outliers that are there, then you will
find that it is really hard to go through and actually get the accurate
results that you need from a data science project.

Once we have all of that done, it is time to get into the importance of
data analysis. Not only will we take a look at some of the steps that
you need to use in order to get started with this process of data
analysis, but we will look at how machine learning is able to fit into
this process and help us to get so much done in the process.
Machine learning, along with the variety of methods and algorithms
that go with it, will be so important when it is time to work on any data
science project, and will help us to finally take all of that data that we
have been working with so far, and expand it so that we are able to
really get some good results and know how to use it.

This is not the end of our exploration when we go through this

process though. We are also going to spend some time taking a look
at data science from the view of why visuals are so important to
understanding the data that we have and some of the best visuals
that we are able to use to get the results that we want. We can also
end this with a look at some of the benefits of working with this
process and how data science, when it is used properly, is going to
be able to help us to finally get some of the results that we want in
the present, and in the future.
There are so many businesses that are going to benefit when it
comes to working with data analysis and seeing this work for some of
their needs. It is always a good idea to learn a bit more about this
process and how you are able to really use it to learn more about
your customers, learn how to beat out your competition, and so much
more. But we have to learn that there are a lot of steps that come into
play, and we can’t just skip right to the predictions and insights, no
matter how much we would like to do this.

Data science is going to be a process that has a lot of different parts

that come together with each other, and when we learn how to make
these work, we are going to see some amazing results in the process
as well. It is really as simple as all of that! When you follow the steps
of gathering the right data, organizing and cleaning your data, data
mining, a data analysis, and even adding in some visuals of the data,
in the end, you will find that there is so much more than you are able
to do with this process overall.

When you are ready to learn about data science and how you are
able to benefit from this process you have to go through a number of
steps to make this happen. It may seem like a lot of work, but the
goal of this guidebook is to help you get started and to ensure that
you are ready to take on some of the work that you need along the
way. When your business is ready to use this and see some of the
great benefits that come with it, make sure to read through this
guidebook to help you get started.

There are plenty of books on this subject on the market, thanks again
for choosing this one! Every effort was made to ensure it is full of as
much useful information as possible, please enjoy it!

Chapter 1: The Basics of Data Science

Looking at the world around us, we have entered the era of big data,
the need for its storage is also going to grow. It was one of the
biggest challenges that a lot of industries were facing in the past, at
least until 2010. The main focus of that time was a bit different at that
time compared to what we are doing now, which is to build up a
framework and find other solutions that would help to store the data
that we have.

Today, there are a lot of options out there that we are able to use
when it is time to store the data that we need. And because of this,
some of the focus on data has switched over to how we are going to
process this data. Data science is the key that we need to focus on
when it is time to work with this. All of the ideas that you see in our
favorite sci-fi movies can actually turn into reality when we are able to
work with the process of data science in the proper manner. Often,
we will find that data science is going to be one of the future parts of
artificial intelligence. This is part of why data science is so important
for us to understand and we need to see how it is able to add in
some more value to our business.

With some of this in mind, we need to take a look at what data

science is all about and how we are able to make this work for some
of our needs. There are a lot of parts that are going to come into play
when we are working with data science and learning more about how
it works is going to make all of the difference.

Why Does My Business Need Data Science?

In a traditional sense, the data that we had was going to be small and
structured in size. This is going to make it easier to work with and
allows us to get all of this done with some of the simple business
intelligence tools that we need. But unlike the data that we are used
to seeing in a traditional system, most of the data that we are going
to find today is going to be either semi-structured or unstructured.
This makes it a bit more complicated to work with and can cause us
to need to accomplish a bit more work in order to see it happen as
well.

The data that we are going to work with today, this data is going to
come to us in a lot of different sources like text files, multimedia
forms, financial logs, and sensors to name a few. And because there
are so many sources and more, and that the data is more
complicated than before, we will find that the basic business
intelligence tools that were used in the past are not able to handle all
of the data. This led to the need for more complex and advanced
tools to help us to process and analyze the data in the hopes of
getting some of the insights and patterns out of the process.

A Look at Data Science

From here, we need to spend some time taking a look at data
science even more and see what we are able to do to make this work
for our needs. The use of the term data science is going to creep up
in a lot of the different things that you are going to try and do with
your business. And it is likely that you have heard a lot about this
option from your friends and other business partners. But it is
important to know exactly what this all means and why it is so
important before we dive in.

For example, it is a good idea to have certain skills ahead of time to

turn into data scientists. You may want to know what some of the
differences are between these data science processes and business
intelligence in the past. And then we may want to know how some of
the predictions and decisions are going to be made in data science in
the first place.

These are just a few of the questions that we are going to have when
it is time to work with data science, but first, we need to take a look at
some of the different things that we need to take a look at when it
comes to data science. To start with, data science is going to be a
blend of a lot of different principles of machine learning, algorithms,
and tools that all come together to help us discover what patterns
and insights are going to be found in the raw data that we are
working with.

For the most part, a data analyst is going to be someone who is

going to explain what is going on by processing the history of all the
data that we have. on the other hand, we will find that a data scientist
is not only going to do the exploratory analysis to help us discover
some of the insights that are in it, but it will also use some of the
algorithms of machine learning that are more advanced, and some of
the basic ones, to help us o identify the occurrence of a particular
event in the future. But you will find that the data scientist will look at
the data from a lot of different angles, and sometimes these angles
will not be ones that are known earlier.

So, for the most part, you will find that data science is going to be
used in most cases to help us make predictions and decisions. There
are a few options that we are able to work with to make this happen
and these include options like machine learning, prescriptive
analytics, and predictive causal analytics. Let’s take a look at how we
are able to work with all of these and how we can make sure that
they give us the results that we need.

The first option is going to be predictive causal analytics. If you would

like to work with a model that is good at making predictions of what is
going to happen in the future, you need to apply this kind of analytics
along the way. So, if your business is going to provide money on
credit, then the probability of a customer making their credit
payments in the future on time is a matter of concern for you. You
want to make sure that you will actually earn the payments that you
deserve, rather than handing over the money and never seeing it
again.

With the predictive causal analytics, you will be able to build a model
that is able to perform these analytics on how well the customer has
paid their bills in the past, and how well they will be able to make the
payments in the future. If the numbers look good, then you will be
able to give them the money with a good degree of certainty in order
to get started with this process and will loan them money.

Then you are able to work with what is known as prescriptive

analytics. If you are looking to work with a model that has the
intelligence of taking on its own decisions, and the ability to help
modify it with the dynamic parameters, you will need to work with this
kind of analytics for it to get this done. This is going to be a relatively
new field is all about providing advice. In some other terms, it is
going to come in to make a prediction but will suggest a range of the
actions and outcomes that are associated with it.

The third option that we are able to work with is going to be machine
learning. We can use this in a few different manners, such as making
predictions. If you are working on something like the transactional
data for a financial company, and you are hoping to build up a model
to help determine the future trend, then machine learning algorithms
are going to be one of the best bets. This is going to fall under the
idea of supervised learning. This is because supervised because you
can hold onto the data based on which you can train the machines.
For example, you can train up a fraud detection model that can be
trained with the help of a historical record of fraudulent purchases to
help keep you safe.

There is another method that we are able to work with when it comes
to machine learning, and this is going to be to help us with some
pattern discovery. If you do not already have some parameters that
you would like to use to help base your predictions, then it is
important to take some time to find the patterns that are hidden
inside of the set of data that you have in order to make the
predictions that will move your business forward.

This one, in particular, is going to be more of an unsupervised model

because you are not going to have any kind of labels ahead of time
for the grouping. There are a number of these algorithms that we are
able to work with here, but one of the most common options that will
help us with some pattern discovery is going to be known as
clustering.

Data Science and Business Intelligence

If your business has been working with data for some time, it is likely
that you have spent some time working with business intelligence at
least a little bit. These ideas are going to sound like they are similar,
but we are going to take a look at how these are going to have some
parts that are a little bit different, and why this is going to be so
important for your work.

The first thing that we need to take a look at is going to be known as

business intelligence, or BI. It is going to help us to analyze the data
that we already have in order to find some hindsight and insight to
describe the trends in the business. This one is going to help us to
take data from both internal and external sources, prepare it the right
way, run queries on it, and then create a nice dashboard to answer
the questions that you have. You could work with things like business
problems or work on a quarterly revenue analysis on this one for
example. It is also helpful when it is time to evaluate the impact of
certain events in the near future.

Then we are able to work with data science. This one is going to be
an approach that looks more towards the future compared to BI. This
one is going to spend more time exploring things with the focus on
analyzing the past or the current data and then using this to help us
predict the outcomes that are going to happen in the future. And the
main point of working with this is to help us to make some informed
decisions in the future. It is a good way for us to learn how to answer
the how and the what of the events that are occurring around us.

One of the common mistakes that are often made when it comes to
working on projects in data science is that they rush through data
collection and analysis, without understanding the requirements, or
even having their business problem framed in the proper manner.
this is why it is important for us to be able to go through the proper
steps, or the lifecycle of data science, to make sure that the project is
going to run in the smooth manner that we would like along the way.

The Lifecycle of Data Science

While we are going through this process, we have to remember that
there is actually a type of lifecycle that we need to work with. All of
these steps are going to be important to some of the work that we
are trying to do along the way and missing out on any of them is
going to be a bad idea when you want to get the right predictions and
insights out of that data. We are going to take a closer look at some
of these later on, but you will find that data science has a number of
steps that are going to be important when it is time for us to learn the
real patterns and insights that are inside of all that data.

The first step in this lifecycle that we need to take a look at is the
discovery phase. Before you get started with the project, it is
important to understand some of the things that you would like to see
happen. It is important to know the specifications, priorities,
requirements, and even the budget that you need to be able to stick
with during this project.

You also need to have a good ability to go through and ask the right
questions through all of this. Here, you are going to assess if you
have the right resources present for your work in terms of having the
right kinds of people who can gather and analyze the data, the
technology that can get this done, the right amount of time to take on
this kind of project, and even the right kind of data to help support the
project that we need to get it all done.

During this phase, we also need to spend some time framing what
our business problem is all about so that we can get it all done. If we
have no idea what our business process is all about, and what
problem we want to be able to solve, then with all of the data that is
there, we are going to end up with a big mess and will spend way
time and energy when it is time to look through that data. And this
can help us to formulate some of the hypotheses that we would like
to get started and to help us test things out as we go through it.

Then we move on to the data preparation part of this process. In this

kind of phase, we are going to need to work with what is known as an
analytical sandbox to help us get the analytics that we would like
done for the entirety of the project that we are doing. This is going to
make it easier for us to go through and explore some of the different
parts that are present in our work and will ensure that we are going to
really get a chance to learn about the data that is there.

During this phase, we need to spend some time learning more about
the data. This means that we need to work on exploring,
preprocessing, ETLT, and to help us get data into the sandbox that
we are working with. This is all-important to ensure that we are set up
with and will ensure that we are going to really get set up here.

But before we are able to put the data through the model that we are
hoping to use, later on, you will find that the best step that we have to
take is to go through the data and really prepare it. If there are
missing values, duplicate values, or it is not in the right format, then
you are going to end up in trouble and the algorithm is either not
going to offer you any kind of results, or the results that you get will
not be as accurate as you would like.

There are a few languages that you are able to use when it is time to
clean, transform, and visualize the data that you are working with.
You will find that this will work well if you focus on the R or the Python
language. This is going to be a good step where we get to spend
time on outliers in the data and will help us to establish the
relationship that we need between the variables that we have. once
you have been able to clean up and then prepare the data, it is then
time to move through and do what is known as exploratory analytics
on it to get the best results.

The third step that we are able to work with is going to be known as
model planning. In this one, we are going to spend some time
determining which techniques and methods we would like to use in
order to draw up the relationships that we need with variables. These
relationships are going to set the base for all of the algorithms that
you would like to implement in the phases that we will get to later.

For this step, we need to spend some time applying the EDA, or
working with Exploratory Data Analytics with the help of a lot of
different statistical formulas and visualization tools. There are a lot of
options that you are able to work with when it is time to bring out the
model planning tools, and some of the options that you are able to
work with will include things like the right coding language, the SQL
analysis services, and even the use of SAS and ACCESS.

Although there are many tools that are on the market for you to work
with, you will find that the Python language is going to really work
well for helping you to get through all of the processes that we are
going through. You need to make sure though that you are able to
spend some time planning out the model that you would like to use in
order to get all of this done at the right time. There is the possibility
that you will come up with more than one option when it is time to
prepare a model, but we need to learn more about these and figuring
out how we are able to work with each one, so that we can pick up
the model and the algorithm in order to get the results that we want in
the end.

From this point, we need to spend some time looking at the process
of model building. When we are on this kind of phase, we are going
to spend some time developing the sets of data that we would like to
work with training and testing purposes. We can’t just grab a model
and assume that it is going to work that we would like to see. The
results will not be accurate because the model as of yet, has no idea
what you are hoping to see in the process.

Instead, you need to spend some time looking at the process that is
necessary in order to really train the data that you would like through
the model. This will ensure that it knows what you should work with,
and over time, we will find that this is going to work better than ever
before. But the right sets of data for training and testing will be
necessary before you can rely on the patterns and insights that you
will need.

During this phase, we really need to consider whether the tools that
we already have will be enough to run the models that we have, or if
we would need to bring in some more of a robust environment. You
will analyze a lot of the different learning techniques that are needed
in machine learning in order to help clustering, association, and
classification to help up the model building that we would like to do.

The fifth step that we are going to focus on is going to be known as

the operationalization. When we get to this phase, you are able to
deliver some of the different parts that we need to explain what you
were able to find in all of the models and algorithms that you have
run that data through in the previous step. This one is going to
include providing the people in the business who make big decisions
information through technical documents, reports, code, and
briefings.
In addition, you will find that in this step, it is possible to take some of
the information that we have collected and used it in a type of pilot
project that is done in real-time. This will usually only take place in a
small part of the business, such as one of the offices, in order to see
how it will work and whether it is the right option for you. If it works,
then it can be expanded out to other parts of the company. But if it
ends up not working, then there isn’t as much waste in time or money
to make this happen.

The pilot project is going to be important because it is going to really

help us to see how the information that comes from the data that you
collected is going to work, and whether it is the right decision for your
business, without as much risk. It is a great way to get a clear picture
of the performance and some of the other constraints that are related
here on a small scale before we go through and work with a full
deployment.

And finally, we are going to end with some communication of the

results that we have. When we get to this point, we are going to find
that it is important to evaluate whether or not we have really been
able to achieve the goals that we planned out in the first phase. So,
with this kind of phase, we are going to start by taking all of the key
findings that we had in all of the other steps, and then organize it in a
manner that will make it easier to understand.

This is often going to be done with the help of reports, spreadsheets,

and other visuals that will help others who may not have the added
technical experience in order to understand what is going on in the
long run either. The data scientist has to go through and really go
through this information and make sure that they are presenting it in
a manner that the decision maker’s in the company will understand.
The methods that they will use depend on who they are working with.

So, once you have all of these key findings in place, you will need to
communicate the information to the right places and then determine if
the results of any pilot projects that you do will be a failure or a
success based on the different parts and criteria that you were able
to develop at the beginning of this project.

There are s many times when we are able to work with the data
analysis and we will be able to see what data science is able to do
for our business. But we have to make sure that we are going
through and writing it out in the right manner, and that we use the
right methods and models in order to get it done. We will explore
through more of this as we go through this guidebook, but you will
find that these steps above will help us to get more done in the
process as well.

Chapter 2: How Does the Python Language Fit In

With Data Science?

Now that we have spent some time taking a look at what data
science is all about, it is time to bring in the work that we are able to
do when it comes to the Python language. When we work with these
models and all that can come up with data science, you will find that
we need to write out some algorithms. We will take a look at machine
learning later on, but Python will work well with machine learning and
can help us to write up and execute the algorithms that we want to
create in this process as well. We could go with some of the other
languages that are out there, but Python is often one of the best
options to use.

The Python language is going to be one of the best options to work

with when it is time to work with any of the projects in data science
that we would like to accomplish. there are actually going to be a lot
of projects that you are able to do with these ideas of data science,
and Python is able to help us to get more of it done in the process.
There are also a lot of other reasons that you would want to work
with the Python language in order to make sure that you get your
projects done.

This language, even though you are going to find that there are a
number of complexities that are able to come with it as well, is going
to be really easy for a beginner to learn more about. If you are
someone who is just getting started with coding to help you finish the
algorithms that we have in this, and you are a bit worried about
getting started, you may find that Python is going to be the best one
to work choose from. Python is designed for the beginner to work
with, and even if you have never done anything with the coding of
any sort in the past, Python will make the process as simple and
painless as possible.

One of the main points of choosing Python for some of your coding
needs is that it makes sure that your coding is as simple and easy as
possible, whether you are a professional coder or someone just
starting out. The words that are used in this are English, the syntax is
simple, and it relies on the idea of being an object-oriented
programming language. This means that it is easy and powerful and
will meet your needs when it comes to finishing up a data science
kind of project.
There is still a lot of power that comes with the Python language,
even though it is designed for a beginner to learn to code for the first
time. Many people worry that when they get started with the Python
language that it is going to be too simplistic. They may reason that
because this kind of language is designed to help beginners get
started with their work, it is going to be too simple in order to get any
of the more complex codes done and ready to go.

This can’t be further from the truth. You will find that working with
Python is a great option, even with the ease of use, that is strong
enough to handle some of the more complex codes and projects that
you would like to get done. For example, Python is able to help out,
with the right libraries and extensions, things like machine learning,
deep learning, science, mathematics, and other complicated
processes, whether they are needed for data science or not.

More productivity for the programmer: The Python language has a lot
of designs that are object-oriented and a lot of support libraries.
Because of all these resources and how easy it is to use the
program, the programmer is going to increase their productivity. This
can even be used to help improve the productivity of the programmer
while using languages like C#, C++, C, Perl, VB, and even Java.

When it is time for you to work on some of the different parts of your
data science project, having more of that productivity is going to be
so important overall. You will find that when the programmer is able
to get more things done in a shorter amount of time, it ensures that
they are going to see a big difference in the project they are working
with.

Integration features: Python can be great because it integrates what

is known as the Enterprise Application Integration. This really helps
with a lot of the different things you want to work on in Python
including COBRA, COM, and more. It also has some powerful control
capabilities as it calls directly through Java, C++, and C. Python also
has the ability to process XML and other markup languages because
it can run all of the modern operating systems, including Windows,
Mac OS X, and Linux through the same kind of byte code.

While we have spent most of our time right now focusing mainly on
how we are able to work with Python in order to make sure we finish
up any of the projects that we want in data science, there are going
to be a few data science libraries that we have to add in with Python
to gain the kind of compatibility that we need and to make sure that
we are able to properly handle our algorithms and get the work done.

But this is part of why working with Python here is going to be so

amazing. Python is compatible with many language options, which
means that you can use a lot of the libraries and extensions that you
want for a project, while still getting some of the ease of use that you
will need from Python.

Another benefit that we are able to focus on here is that Python has a
very large community. For someone who is just getting started with
coding, having a nice big community to answer your questions, to
help show you the best way to get started, and more will really be
helpful. Data science and some of the algorithms that are needed for
it are going to really need some complex coding, and Python is going
to have a nice community to help you out with this.

The community that is available with Python comes from all parts of
the world, and you will find programmers of all different coding levels.
They can offer you some advice, give you some of the codes that you
need, and will make it easier to get through some of the issues that
you may face when it comes to some of the algorithms that you have
in data science.

The next benefit on the list that we get to enjoy is some of the
standard libraries of Python. This library is going to come with a lot of
power to make sure that your coding tasks get all done. When you
download this language at the start, you will find that this library is
going to come with it, and will already be able to handle a lot of the
functions, methods, and codes that you would like to do right from
the beginning.

Keep in mind though that while the standard library of Python is

going to be powerful and provide you with lots of options, when it
comes to working with data science, there are going to be times
when you need to add on some extensions to help make sure that
you can get machine learning and more done. But there are a lot of
choices when it comes to these, and learning how to make them
work will make a difference in some of the coding that you would like.

Simply by working with the standard Python library that comes with
your installation, there are a lot of powerful types of codes that you
are able to write out including conditional statements, inheritances,
and loops. All of these are things that you are able to use, and even
though they are basics of learning to code, they will help out with
some of the algorithms that we want to use later on.

There are a lot of special extensions and libraries that we are able to
do with Python that is perfect for data science and machine learning.
Even though there is a lot that we are able to do when it comes to
using the Python language to help out just with the standard library,
there are also a number of libraries that work not only with Python,
but also help us to get more done with data science at the same
time.

We are going to take some time to look at a lot of the different

libraries for data science and Python, and you will get a chance to
see how well these can help out with some of your data science
projects. Some of the best options though, based on which machine
learning algorithms you want to work with, include TensorFlow, Scikit-
Learn, NumPy, SciPy, and Pandas.

Python is one of the options that is used to help out with creating the
machine learning algorithms that you need to create your own
models with data science. Without these models, you are going to
end up having trouble going through all of that data you have been
able to collect and actually find the insights and predictions that you
want from that data. There are other languages you can use, most
notably the R programming language, but Python is one of the best
to help get all of this done.

There are also going to be a few steps that we are able to focus on
when it is time to work with the projects that we need in data science.
But one of these parts, the analysis part, we will have to work with a
number of techniques including machine learning and deep learning.
These help us to create a model that is needed in order to handle the
large data that we want to work with. Going through all of this data is
something that is pretty much impossible when you work on it in a
manual manner. but with the right model that is run by the Python
language, you will find that it is easy enough to sort through all of that
information and get the predictions and insights that you are looking
for out of the data in no time at all.

And this is really one of the main reasons that people will choose to
work with the process of data science in the first place. The
companies that decide to go with this because it allows them to take
a large amount of raw data, and then figure out the insights that are
found inside of that data. The models that are created in order to get
this done, thanks the Python language and machine learning, can
really make it easier for us to meet these goals and will make it
easier to get ahead of the competition, meet the needs of the
customers and the industry, and so much more.

There are going to be a ton of reasons why a data scientist is going

to work with the process of this analysis with the help of the Python
language. There are options in other coding languages that we are
able to use, but you will quickly see that the Python language is
going to be one of the best options that we can focus on to get the
models created that we want, to work with the right kinds of libraries
that we want with the use of machine learning and the right
algorithms, and so much more.
Chapter 3: The Best Python Libraries to Help with
Data Science

While we are on this topic of how well Python is able to work with
data science, it is time to take a look at some of the different libraries
that you are able to add onto Python and use when you would like to
make sure that this language is going to work with some of the
projects that you would like to accomplish with the data science
project that you have in mind.

Remember that we talked a bit before how the standard library that
comes with Python and how it is going to help us to learn a lot of the
coding that we need and get things done in no time. however, we will
find that a few of the models and algorithms that we want to do with
data science are going to need a little bit more when it is time to work
with your projects rather than the standard library.
The good news here is that we are able to work with some of the
different libraries that are out there in order to help us get this done.
And Python is going to have quite a few libraries and extensions that
we are able to work with that can handle or data science projects and
the other models and algorithms that we want to be able to work with
overall. We just need to make sure that we go through and pick out
the one that is going to work for the specific model or algorithm that
you have in mind in the first place.

All of the libraries that you want to work with here are going to be a
bit different and will handle some of the work that you want to do in a
different manner. some of them are best for helping with the analysis
and some may be better for handling some of the data gatherings
that you want to do. This is why we need to learn a bit more about
some of the libraries and what they will do for our needs.

These libraries are so important when it comes to some of the work

that you want to do with algorithms and models. Without these
libraries, you will not be able to complete some of the necessary
tasks that come with data science, and it is going to really make it
almost impossible to work with the predictions and insights that we
need out of all there.

There are quite a few libraries that not only work with the Python
language but will work with machine learning, data science, deep
learning, and so much more. Some of the different libraries that you
are able to pick from to get all of this done will include the following:

NumPy
When we first get started with doing some data science on Python,
one of the best libraries to download is going to be NumPy. Many of
the other data science libraries are going to rely on some of the
capabilities that come with this kind of library, so having it set up and
ready to go on your computer is going to make a big difference.

When you are ready to start working with some of the scientific tasks
with Python, you are going to need to work with the Python SciPy
Stack. This is going to be a collection of software that is specifically
designed to help us complete some of the scientific computing that
we need to do with Python. Keep in mind that this SciPy stack is not
going to be the same thing as the SciPy library though so keep the
two of these apart. The stack is going to be pretty big because there
are more than 12 libraries that are found inside of it, and we want to
put a focal point on the core package, particularly the most essential
ones that help with data science.

The most fundamental package around which this computation stack

is going to be built around is NumPy, which is going to stand for
Numerical Python. It is going to provide us with an abundance of
useful features for operations that you want to handle with matrices
and n-arrays. This library is going to help us with a lot of different
tasks that we want to do, including the vectorization of mathematical
operations on the NumPy array type, which is going to ameliorate the
performance and will speed up the execution that we see at the
same time.

SciPy
Another library that we are able to take a look at when it comes to
working with the Python language is going to be SciPy. This is going
to be a library of software that we can use to help us handle some of
the tasks that we need for engineering and science. If this is
something that your project is going to need to spend some time on,
then SciPy is the best library to get it done. You will quickly find that
this library is going to contain some of the different modules that we
need in order to help out with optimization, integration, statistics, and
even some linear algebra if we would like to name a few of the
different tasks that work well with this.

The main thing that we will use with this library and some of the
functionality that you will need when bringing it up is that it is
something we can build up with the help of the NumPy library from
before. This means that the arrays that we want to use in SciPy are
provided to us thanks to the NumPy library.
This library is going to provide us with some of the most efficient
numerical routines as well as some of the numerical integrations that
we need, the help of optimization, and a lot of the other options that
we need with our specific submodules. The functions that are going
to be discussed in this library are going to be documented as well to
make it easier.

Pandas
We can’t go far in our discussion over the libraries in Python that
work with data analysis without spending some time looking at the
Pandas library. This one is going to be designed to help us out with
all of the different steps that we need with data science, such as
collecting the data, sorting it and cleaning it off, and processing the
various data points that we are working with as well. We are even
able to take it a bit further and look at some of the visualizations that
are needed to help showcase the data in a manner that is easier to
work with.

The Pandas library is going to be a package that will come with

Python and has been designed so that it can specifically make some
of the work that we need with labeled and relational data simple and
more intuitive. Pandas are going to be the best tool that we can use
to help out with many of the processes that we want to handle, and
this can include some of the data wranglings that needs to happen in
this process.

In addition to some of the benefits that we have talked about before,

the Pandas library is going to work well when it comes to easy and
quick data visualization, manipulation, and aggregation, along with
some of the other tasks that we need to work within order to help us
get our work done in data science.

Matplotlib
As we are working through some of the libraries and projects that we
want to focus on with data science, we are going to find that working
with some data visuals can be helpful as well. These visuals are
going to make it easier for us to handle the complex relationships
that are found in our information and our data in the first place.
For most people, it is a lot easier to go through and understand the
information that we have when it comes to some sort of visual,
whether this is in a picture, in a graph or chart, or some other
method. At least compared to some of the methods that we can use
with reports and spreadsheets. This is why the visualization process
of data is so important when it is time to work with data science. And
this is why we need to look at Matplotlib to help us to take care of
these visuals.

Matplotlib is going to be one of the best data science and Python

libraries to work with to make sure that we can create and handle
some of the simple and most powerful visuals in no time. it is going to
be a really strong piece of software that will help us to take the
results that we are getting when we do the algorithms, and then
effortlessly turning them into something that we are able to see and
understand easier than before.

We have to remember here that when we are working with the

matplotlib, you will find that it is going to be low-level. This means
that you are going to need to spend more time writing out more code
to help all of this get done and to give us some of the higher-levels of
visuals that we would like. It requires a bit more effort than we are
maybe used to working with, but it is going to still provide us with
some of the things that we need to get our work done. Just be aware
that it does require some more work.

When we are working with this kind of library, we have to look at it to

help us see how we are able to handle pretty much any kind of visual
that we would like. But we have to remember that we are working
with a lot of data and go through the algorithms to understand that
information first. Some of the different options that you are able to
work with when it comes to these visuals though will include the
following:

The step plot

Contour plots
 Quiver plots
Spectrograms
Pie charts
Histograms
Bar charts
Scatter plots
Line plots

In addition to helping you to work through some of the different plots

and graphs that we have above, it is possible to work with a few of
the other capabilities that happen with this language and this library.
You can use this kind of library, and some of the features that we
need, in order to work with creating grids, legends, and labels to
make the formatting of our visuals easier to handle. There is a lot that
we are going to enjoy when it is time to handle these visuals with
matplotlib, and it is definitely an option that you will want to spend
some of your time on.

Scikit-Learn
This is going to be an additional package that you are able to get
along with the SciPy Stack that we talked about earlier on. This one
was designed to help us out with a few specific functions, like image
processing and facilitation of machine learning. When it comes to the
latter of the two, one of the most prominent is going to be this library
compared to all of the others. It is also one that is built on SciPy and
will make a lot of use on a regular basis of the math operations that
come with SciPy as well.

This package is a good one to work with because it can expose a

concise and consistent interface that programmers are able to use
when it is time to work with the ones that go with the most common
algorithms of machine learning. This is going to make it simple to
bring machine learning into the production system. The library is able
to combine together quality code and good documentation, which
can bring together high performance and ease of use, and it is one of
the industry standards when it comes to doing anything that you
need with machine learning in Python.
Theano
We can also spend some time working with the Theano library, and
we will find how this one is going to work the best when we want to
handle more of the deep learning process rather than machine
learning like the other options. This library is going to be a kind of
package from Python that is able to handle arrays that are more
multi-dimensional, similar to what we saw with NumPy library and
some of the mathematical expressions and operations.

When we work with the Theano library and we get it all compiled,
which means that we get it to run as efficiently as possible on all of
the architectures along the way, it is going to help us to get so much
done in no time at all. This library is going to be so great with some of
the deep learning that we want to accomplish, and it is worth our time
if we want to focus more on the deep learning that we need.

One of the most important things that we will be able to focus on

when it comes to working with the Theano library is that it is really
great at integrating tightly with the NumPy library on some of the
operations that are considered lower in level. The library is going to
help us to optimize any of the GPU and CPU that you are working
with, which is going to help us to go through these computations
faster than before. Add in that this library is going to be more efficient
and table and you will get precision in your results that weren’t
possible in the past, and you will see why this is a great option to go
with.

TensorFlow
The next library on the list that we are able to talk about is going to
be known as the TensorFlow library. This is going to be a library that
is special because it was originally developed by Google and it is
also going to be open-sourced so that we are able to use it for our
own needs in no time. It also comes with computations for data flow
graphs and more that have been sharpened in order to make sure
that we can handle machine learning.
In addition, we are going to find that this library is going to be one of
the best to choose when it is time to work with neural networks.
These networks are a great type of algorithm to handle because they
will help us to handle our data and make some good decisions
through the system. However, we have to remember that this is not
something that is only specific to Google's company. It is going to
have enough power behind it and will be general-purpose enough to
help us out with some applications that are better for the real-world.

One of the biggest features that we are going to need to focus on

when it comes to this kind of library is that we are likely to see a lot of
nodes that are in many layers when we work with the system. This is
going to be great to work with because it will help us to train any of
the artificial neural networks that we have, even when we have a set
of data that is really large. This is going to make it easier to handle
some of the models and algorithms that we are looking to create. For
example, this is a library that has been used to help with voice
recognition and even the identification of objects in a picture that is
presented. And these are just a few of the options that we will be
able to see with this kind of library.

Keras
And the final library that we are going to take a look at in this
guidebook is the Keras library. This is going to be a great open-
sourced library that is going to help again with some of the neural
networks that we want to handle in this language, especially the ones
that happen at a higher level, and it is also written in Python to make
things easier. We will find that when it comes to the Keras library, the
whole thing is pretty easy to work with and minimalistic, with some
high-level extensibility to help us out. it is going to use the
TensorFlow or Theano libraries as the back end, but right now
Microsoft is working to integrate it with CNTK as a new back end to
give us some more options.

Many users are going to enjoy some of the minimalistic design that
comes with Keras. In fact, this kind of design is aimed at making our
experimentation as easy and fast as well, because the systems that
you will use will still stay compact. In addition, we will find that Keras
is going to be an easy language to get started with, and it can make
some of the prototyping that we want to handle easier.

We will also find that the Keras library is going to be written out in
pure Python, and it is going to be a higher level just by nature,
helping us to get more programming and machine learning done on
our own. It is also highly extendable and modular. Despite the ease
of using this library, the simplicity that comes with it, and the high-
level orientation, Keras is still going to have enough power to help us
get a lot of serious modeling.

The general idea that is going to come with Keras is based on lots of
layers, and then everything else that you need for that model is going
to be built around all of the layers. The data is going to be prepared
in tensors. The first layer that comes with this is then responsible for
the input of those tensors. Then the last layer however many layers
this may be down the road, is going to be responsible for the output.
We will find that all of the other parts of the model are going to be
built in between on this to help us get the results that we would like.

As we are able to see through this chapter is that there are a ton of
libraries that we are able to work in order to help us out with Python
and will help us get things done when handling machine learning and
all of the other parts that we want with data science. Creating some
of the models that come with machine learning, and making sure that
the data we have collected in the raw form is actually able to be
changed around to make sense and help us to make good business
decisions is so much more successful when we are able to work with
some of these Python libraries to get it done.

All of the different libraries that we have spent some of our time
discussing and learning about in this guidebook will be able to help
us handle a lot of the different parts of the process, and will help us
out in a lot of manners as well along the way. it is important as
someone or some company who wants to work with data science to
make sure that we are going with the best library for what kind of
project that we want to handle. And you will find that all of them can
help us get things done and will provide us with a lot of the tools that
we are looking for as well.

Chapter 4: Gathering Your Data

The first thing that we need to take a look at is how to gather up the
data that we need to accomplish this kind of process in data science.
We need to have a chance to go through and look at our data, figure
out what kind of data is out there that we can use, and so much
more. But figuring out where to get that data, how much to collect,
and what kind is going to be right to help us figure out more about
our customers and industry, can be hard.

There is an overabundance of options out there when it comes to the

kind of data that we want to use along the way. We need to make
sure that we are picking out the right kinds of data, rather than just
collecting data because it is there and looks like the right thing to
work with. When we are able to organize this in the manner that we
need, and we make sure that we actually get the good data, even if it
is not organized and structured the way that we want in the
beginning, it is going to be so important.

That is why we are going to spend some time in this chapter

exploring what we are able to do with our data, how it is going to
work for our needs and even some of the places where you are able
to look in order to find the data that you would like to work with. With
that in mind, we need to dive right in!

Know Your Biggest Business Problem

There is a lot of data out there, and it is not going to take long doing
some searching before you find that you will end up in a rabbit hole
with all of this information if you don’t have a plan or a direction for
what you are going to do with all of that information. There is a ton of
good data, but if you just let it lead you rather than having a clear
path in front of you, you are going to end up with a lot of problems
and will never get the decision making help that you need.

If you have already gathered up your data, then this point is gone
and we just need to work from there. you can form through your
biggest business problem, the one that you would like to spend your
time focusing on and fixing, and then sort through the data there and
see what changes you are able to make and what data out of that
large source you have is going to make the biggest difference. Don’t
be scared to just leave some of the data for later, and don’t let the
fact that you may not use some of the data hold you back either.

During this time, we want to focus on knowing the best information,

this is going to be the best way to make sure that you get the
information needed to really propel your business into the future.
Even some of the information is left behind, that is fine. You may
come back to it later if you need some of it. But only the best data
that you have should be used for your algorithms to give you the best
results.

Now, if you have not had the time to go and collect any data yet, this
is something we can work with as well. Forming the problem that you
would like to solve, and having a clear path can help you to sort
through all of the noise that is out there, and will ensure that you are
really able to get things done in the process. You need to make sure
that you are searching in the right places, and looking for the
information that is going to be the most critical for what you are trying
to accomplish, the part that is going to be so important when it is time
to handle some of the work that is out there.

Places to Look for the Data

The next thing that we need to consider when it comes to this
process of gathering up the data and using it in the manner that we
would like is figuring out where to find and look for the data that we
need. There are actually so many different places where we are able
to look for the data that we want to handle, but this is part of the
beauty of the modern system that we are using today.

We have to remember though that most of the data that we will

collect today is not going to be organized or structured. We will look
at some of the steps that you are able to take in order to organize the
data a little bit later, so this is not a big deal. Just be prepared that
you will have to go through and take on a few extra steps in order to
make sure that your data stays organized in the manner that you
would like and that it is not going to be as nice and neat as you would
like in the long run.

So, the places where you are able to look for some of the data that
you would like to use in this process will be varied and it often
depends on what you are hoping to get out of this process. You want
to concentrate on getting the highest-quality data in the process that
you can though. This is going to ensure that you are going to be able
to find the data that you need and that the algorithms you use later
on will really be able to provide you with some of the best results and
insights that you need to move your business forward.

There are still a lot of places where you are able to look to find the
data that you want. You will find that you can pick out data from
websites (especially if you would like to work with web scraping),
from social media sites if you are using one from surveys and focus
groups of your own, and from other companies who may have
collected the information and are using it to help out others along the
way.

You may find that if you are able to bring up data from a more unique
source as well, this is going to get you even further ahead with some
of the work that you want to do. It will ensure that you will have data
that no one else is going to have, and will provide you with some new
patterns and insights, as long as you make sure that the data is high
quality and will actually be good for your needs.

Where to Store the Data?

We also need to consider where we would like to store some of the
data that we are working with along the way. You are likely to gather
up a lot of data in the process, and it isn’t likely that you just want to
have it sitting around without a purpose or having it in a safe and
secure location. This is especially true if you are working with data
that is your own, data you got from surveys and other places that you
don’t want others getting ahold of.

There are a number of different places where you are able to store
this data for your own needs and the location that you choose is
often going to depend on what works for you. If you have enough
storage space on your own network, this can be a great place to
start. Then the data is always safe and secure with you and easy to
reach. You just need to make sure that you are keeping some good
security measures on your system so you don’t end up losing that
information and no longer having it at your disposal.
Many companies decide to put it on a web-based storage area, like
the cloud. This adds in another level of protection to the information
and will ensure that you are able to reach that data when you need it
as well. There are a lot of these kinds of storage areas that we are
able to work with, and you will find that you are able to get this to
work for some of your needs pretty well. Whether your storage needs
are large or not, you will find that storing this data is going to make a
world of difference when it is time to handle this process, and you just
have to decide how much you would like to use ahead of time.

Knowing where to find the data that you need to start out with your
data analysis and data science project is going to be super important.
This is going to set the tone for the work that you are able to do later
on and how much success you are going to have with your project as
well. Make sure to search around for the data that is going to be
needed in this, and pay attention to how much of it you will need,
where you are likely to find it, and more.

Chapter 5: Organizing and Cleaning the Data

As you get into the process of working with data science, you will
quickly find that the vast majority of your time with a project is going
to be spent collecting, cleaning, and then preparing the data that you
have to work in analysis. This is because many times, the sets of
data that we have are going in a lot of sizes, formats, and more, and
if they are not organized and ready to go, you are going to run into
some problems with getting the project to work, and ensuring that
you get accurate results.

This is why we will want to spend some time cleaning and organizing
the data that we are working with along the way. there are a number
of methods that you are able to use to make this work for your needs.
But in the end we want to make sure that we have the data
organized, usually in a database of some kind, the duplicates
handled and gotten rid of, and we need to have a plan for some of
the missing values and outliers that are found in your data. Let’s dive
into some of the basics of data preparation and why this is so
important to some of the work that you need to do in a data science
project.
What is Data Preparation?
Let’s say that we are going through and trying to get a good analysis
of the log files that are on a website so that we can figure out which
IP address a spammer is coming from. You can also use this to figure
out which demographics your website is reaching and getting more
sales with, or which region geographically your website is the most
popular in. What steps would we need to take in order to figure these
things out?

To help us to answer all of these kinds of questions, we need to

perform an analysis of the data and we need to do this with a few
important columns. This is going to include the number of hits that a
website gets, and the IP address of the hit. As we know, the log files
that we may use are not going to be structured and this means that
we will have to go through and sort out the unstructured information
as best we can. This requires some work and some good
organization and cleaning in order to make it all work out.

The idea of data preparation is where we are able to take all of that
data that is kind of a mess and doesn’t have the formatting and more
that we want, and we turn it into a form that is easy to use and will
flow through our chosen algorithms later on if we would like. This
does require a number of steps in order to be successful, and often it
is not fun.

For example, there are a lot of studies out there to look at this part of
the data science project, and it is going to be really hard to miss out
on this step. In fact, it is estimated that when it comes to a data
science project, you will spend up to 60 percent of your time
organizing and cleaning the data. This is compared to all of the other
steps having to take up other parts of the process, and it is pretty
amazing how important this process is.

The reason that this process is so important is that it needs to have

clean and organized data in order to get things done. If the data is a
mess, and if there are a lot of outliers or information that does not
match up the way that it should, it is going to be a waste of time. The
algorithm will not be able to go through the process in the right
manner, and it is going to provide you with answers that are not
accurate.

For example, if you go through and find that there are a lot of missing
or duplicate values, then this can really skew the information that you
are getting out of this information. If there are a lot of duplicates, then
the information and the results will start to skew a bit towards this
one as well. On the other hand, if you end up with a good average,
but then you see that there are a few outliers that really are far away
from this average, it could mess with some of the results as well.

This is why cleaning up the data is going to be so important. We want

to make sure that the results we are putting into the algorithms, and
the outputs that it gives out t us in the end, are going to be accurate.
Many companies are going to base a lot of business decisions on
these results, so the more time that we can spend cleaning that data
and keeping it as organized and easy to use as possible is going to
ensure that the algorithms work the way that we want.

However, you will find that even though the cleaning and preparation
process is going to be so important, it is not much fun. About 57
percent of data scientists out there find that cleaning and organizing
the data, even when it is so important, is going to be one of the most
boring and least enjoyable tasks that come with this process.

Why Is Data Preparation So Important?

To see why this is so important, we need to take a look at an
example of how this can work. Let’s say that you are working as a
data scientist and you are going to need to estimate how many
burgers your store is going to sell on a daily basis. You are going to
work with a file that will have rows that will describe some of the
financial information about the system. There are going to also be
some columns like state, city, and how many of the burgers are sold.

However, rather than having all of this data show up in one

document, it is likely that information is going to be split up in a lot of
different files, and most of them are going to come in a lot of different
formats so it is difficult to look it all over or combine them with one
another.

This is the job of a data scientist. They will need to join together all of
the data and make sure that the combinations they get make sense
so they can continue on with the analysis. Usually, there are going to
be several formatting inconsistencies and floating issues that show
up in the set of data. For example, there are going to be some rows
where you see that the state is going to be 101 and then the number
of burgers could be something like New York. This is a mess, but it is
sometimes what happens when we move things around and try to
combine them with one another. And that is exactly why we need to
work with the process of data cleaning.

Data cleaning is a process that is going to require that the data

scientist goes through and finds all of the glitches, fixes them up, and
then make sure that the next time this information comes in, it is
going to automatically be fixed along the way. predictive analysis
results of a data scientist can be as good as the data they have
assembled. Data preparation is going to be vital and important to the
process that you are doing and can help us to actually find some of
the insights that we are looking for out of that data.

With all of the great data that we are able to gather over time, you will
find that the problem isn’t finding the data that you need. The
problem is going to be making sure that the data is organized and
ready to work with when you would like. This takes some time, but
high-quality data is going to be the backbone of some of the things
that you want to do with this process. Making sure that the data is
high quality and will work the way that you want is going to be
important to this as well.

Steps Involved for Data Preparation

There are a few steps that we are able to work with when it is time to
handle this process of data preparation. The first one is going to be
where we work on data cleaning. This is where we are going to
spend our time correcting some of the data that is not consistent and
then filling out some of the missing values while smoothing out some
of the data that is making a lot of noise.

Keep in mind with this one that there could be a lot of rows in the set
of data that are not going to have value for attributes of interest, or
there could be some data that is not consistent or has duplicate
records. And sometimes it is just another random error to work with
as well. All of these data quality issues are going to be tackled when
we are in this kind of process.

The missing values are going to be tackled in a lot of different

manners depending on the requirements that we find. This can
happen when we either ignore the tuple or when we work to fill in the
value that is missing with the mean value of the attribute. There are a
few other options that we are able to use for this one such as the
global constant, the Bayesian formula, or the decision tree. Noisy
data is something that we are able to tackle manually through a lot of
regression or clustering techniques.

The second step that we need to focus on here is going to be known

as data integration. This one is going to involve a number of steps to
help us get some of the work done that we need including schema
integration, resolving data conflicts if there are any there, and then
handling redundancies in the data.

The third step that comes up when we are preparing our data is data
transformation. This is a step that requires us taking away any of the
noise that is found in our data. When that noise is done, we can then
work on normalization, aggregation, and then generalization of the
data to help us get the results that you would like.

The next thing that we are able to work with is going to be known as
data reduction. The data warehouse is going to contain some
petabytes of the data and then running the analysis on the complete
data that is present in the warehouse. This is going to be a process
that is really time-consuming. In this step, the data scientist is going
to obtain a reduced representation of the set of data, that is going to
be smaller in size, but yields are going to be almost the same as the
outcomes of the analysis.

When we are working on this step, you will find that there are a
number of data reduction methods that you are able to apply to your
data. The kind that you are going to use will often depend on the
requirements that you have with some of the results that you are able
to work with this. Some of the data reduction methods that you are
able to work with will include numerosity reduction, data cube
aggregation, and dimensionality reduction.

And finally, the final step that we are able to work with when it is time
to do some of our data cleanings is going to be the data
discretization. The set of data that you are going to work with will
often contain three-man types of attributes. These attributes are
going to include ordinal, nominal, and continuous to talk about a few.

It is possible that some algorithms are going to only go through and

accept attributes that are categorical. Data discretization is going to
be a step that is good for helping the data scientist to divide up some
of their continuous attributes so that they fall in smaller intervals and
will make it smaller in size as well. This is one of the best ways to
make sure that the data is going to be set up and ready for you to
use.

As you can see here, there are going to be a lot of techniques and
methods that you are able to use and many more that are developed
to help out with the preparation of your data in this stage. But it is still
very much in the early stages of what we can do, and many data
scientists are still working with it in order to find some new strategies
and techniques that they are able to use for some of their own needs.

It is so important for you to spend time learning how to clean off the
data that you are working with overall. This is going to make a world
of difference in how successful you are going to be with some of your
work, and will ensure that the data is going to actually be ready for
some of the algorithms that you are going to work with later on.

The data cleaning process is going to take up quite a bit of the time
that you need for your data science and data analysis process, even
though it may not be as fun to work with as some of the other parts
along the way. making sure that you are set up and ready to handle
some of the work that comes with it, and understanding why this
process is so important in the first place, is going to be so important
to ensure that you get the results that you would like along the way.
follow some of the steps that are in this chapter, and you will be able
to clean and organize the data in the way that you need, ensuring
that all of that data is ready to go when it is time to handle your data
analysis.

Chapter 6: A Look at Data Mining

Another topic that we need to spend some time on here is a bit of the
work that comes with data mining. This is going to be a new topic
that we haven’t had a lot of time to talk about yet. But it is going to be
a specific part of the data science process that we need to focus on,
and we need to take a closer look in order to help us get the data
working and performing the way that we want. That is why we are
going to take a look at why this data mining is so important and what
we are able to do with it.

The first goal that we want to focus on when we are working with this
idea of data mining is to learn more about what this process is. data
mining is going to be the steps that a company is going to use in
order to take all of the raw data that they have, and turn it around into
information that is useful. It is going to be a bit more specialized than
the original steps we talked about in the first chapter. But with some
of the work that we can do with machine learning, Python, and a
good type of software, a company is going to work with data mining
to help look for some patterns that will show up in the larger batches
of data.

The reason that we want to take some time to look through all of this
data and see what is inside of it is that there is often quite a bit of
data that we need to go through to start with. Businesses are able to
look through a lot of data, and hopefully, if the data mining works well
and does what they would like, they will be able to learn something
new. Whether they learn how to better serve their customers, how to
beat out the competition, and even how to develop some marketing
strategies that are better, it is going to help us to increase sales, cut
down on costs, and really help to reduce the risks as much as
possible.

There are a lot of parts that we have to make sure comes together if
we would like to make sure that the process of data mining is going
to work the way that we would like. There are a number of steps that
we are able to take a look at when it is time to work on the process of
data mining, and this is going to include a few things including
collecting enough data, warehousing, and processing power on the
system of your computer.

The Process of Data Mining

Using some of the information that we have above, and keeping that
in mind, we need to spend some time looking at the basics of what
we have with data mining overall. Data mining is going to involve a
company going through the process of exploration and then
analyzing a large amount of the information, in the hopes of figuring
out some of the patterns and trends in the data that are the most
important and meaningful. As we can imagine, it is likely that they are
going to be able to find a ton of insights and some other information
that is valuable inside of all that.

There are a lot of methods that companies are going to be able to

help them get through all of this information, including managing the
risk of credit if someone wants to borrow money, doing marketing
through the database, detecting fraud, and filtering out emails that
are spam. It could even be used to help figure out the sentiments and
opinions of those who are on your system. All of these, when pulled
out and accurate, can help you to gain a good advantage over the
competition with your company.

Of course, we have to start somewhere, and this place is with the

enormous process of data mining. This data mining is going to help
us to break down all of the information in some easy steps that we
can follow. To get this to work for our needs, we are going to make it
simple and work with five steps that are easy to learn and work with
and can help make sure that we get the most out of it.

The first step of this process is that the company is going to go

through and collect the data that they need, and then load it up into
the warehouse, or another storage area, that they want to use to
keep ahold of that information. The type of data that you want to
collect is going to be based on what information you would like, and
what your overall goal is when you get started with this process as
well.

The second step is that we would like to make sure that we are
storing and managing the data in the right manner. This is usually
going to be done either through the cloud or with some servers that
the company is using on their own. Management teams, business
analysts, and information technology professionals are then able to
access the data and determine the best method that they can use in
order to organize all of that data and learn more information from it.

Then, the company needs to go through and figure out what kind of
application software they want to use. There are a number of these
that are available for the programmer to choose from, and they can
often work with machine learning and the Python coding language to
help get the work done. The application software is going to help us
to sort out all of the data that we are working on, based on the results
form the user.

When all of this is done, the end-user is going to be able to take all of
the insights and the information that they have been able to gather
up, and then present that data and all of their findings to those who
need it. Usually, this needs to be done in a format that is really easy
to share, including a table or a graph, so that it is easier for those key
people, the ones who really need to use the information, to see what
insights are there.

Data mining is going to be a discipline that is able to help us

represent a variety of techniques and methods that are used in
capabilities that are more analytic than others. This is going to be a
useful process because it is able to help us to address a ton of the
needs that come in the company, and you can spend some of that
time asking different questions and use different levels of human
rules or inputs in order to come up with this decision. There are going
to be some parts that will come into play when we work with the
process of data mining, and a few of these will include:

Descriptive modeling: This is going to be one of the first parts of data

mining that we are able to use in our process. When we work with
this kind of modeling, we will find that it is responsible for uncovering
some of the groupings or similarities that are shared in all of our
historical data. This will help us determine the reasons that are
behind the failure or the success of a company.
For example, we are able to use this to make it easier to categorize
the customers that we are working with. Maybe we will do this by the
preference that these customers have to the products that our
company is selling or to some of their sentiments overall. There are a
variety of techniques that we are able to use to make this happen
and that will fit into the idea of descriptive modeling, and some of the
ones that we are able to focus on here will include:

Clustering: This is when we are able to group some of the records

that are similar to one another.
Anomaly detection: This is when we are going to work to identify
some of the outliers, and then will determine whether these are
important and should be looked at a bit more closely or not.
Association rule learning: This is when we are going to take some
of the records that we have and detect whether there are some kinds
of relationships between them and what those relationships are.
Principal component analysis: This is where we are going to take
a look to detect what kind of relationship is going to be present with
the variables that we are working on.
Affinity grouping: This is when we group people together who
have a common interest or simple goals at the same time.

Of course, we are able to look at this from another angle as well if we

would like. The second part of all this that we are able to focus our
attention on is the idea of predictive modeling. This is going to be
modeling that is useful because it will go deeper in order to classify
some of the events that may happen in the future. It is also a good
way to help us estimate some of the outcomes that are not known
ahead of time.

A good example of this one would be how we are able to work with
credit scoring to make it easier to determine how likely someone is to
repay their loan, or if they are more likely to default on that loan
ahead of time. The idea that comes with these predictive modeling is
that it is going to ensure that we are able to uncover all of the
patterns and the various insights that we need in order to make
decisions that are better for us. Some of the insights that we are
likely to see here will include the response of a campaign we sent out
for marketing, the likelihood of credit default, and even customer
churn.

There are going to be a few different techniques that we are able to

focus on when it comes to using this option for our needs. Some of
the options here for techniques that fit under the term of predictive
modeling are going to include:

Regression: This is going to be a measure of the strength that we

see between one dependent variable and a series of variables that
are independent.
Neural networks: This is a complicated type of computer program
that can be set up in order to learn, make its own predictions, and
even detect some of the patterns that are found in your own data as
well.
Decision trees; These are going to be a type of diagram, that is
shaped like a tree, that can help you to make some decisions. The
point with this one is that you are able to take a look at each of the
branches and see the probable occurrence of each part. This helps
us to see which one is the best option for us when making a
decision.
Support vector machine: This is going to be an example of a
supervised learning model from machine learning that can help our
model to learn the way that it should.

And finally, there is another process that we need to look at a bit

more here that is known as prescriptive modeling. Thanks to all of
the growth that is going on in our world when it comes to
unstructured data and more, and all of the things that we are able to
do with this kind of data, the prescriptive modeling option is going to
grow a lot in popularity.

Think right now about all of the different sources of data that is
unstructured out there that we are able to work with. And these come
to us in formats including books, comment fields, web emails, PDFs,
audio, and more. This is useful information to work with, but it is
going to need some data mining so that we are able to sort through it
and really see what information is inside to help us out.

It is important for us to have a successful method that will help us to

parse, filter, and then transform all of this data so that we can really
see what is inside of it and add it to our predictive models. It may
seem like a lot of extra work along the way, but it is so important to
these models because it is going to improve the amount of accuracy
that we are going to see with some of the predictions that we make.

In the end, it is so important that we learn how to take a look at data

mining, not just as its own separate entity when it comes to data
science. It is just as important as some of the others, and it is not a
step that we need to miss out on when we are accomplishing some
of our work along the way. But it is something that we need to focus
our attention on and ensure that we are not going to miss out on if we
really want to learn what is going on in our data and how we are able
to use the data.

A Look at Data Warehousing

Another topic that we need to spend a bit more time on while we are
here is the idea of data warehousing and some of the mining
software that we are able to use. You will quickly find that programs
for data mining are going to be used quite a bit by a lot of companies,
and they are going to be there in order to make it easier for us to
analyze the patterns and the relationships that are found in all of the
unstructured data that we have. usually, this is going to be done
based on the requests that come in from the user. For example, a
company is going to be able to use this kind of software to make it
easier for them to create classes of information that would help them
get things done.

To help us to illustrate this point, let’s imagine that there is a

restaurant that we want to follow, one who is interested in using
some of the processes that come with data mining in order to make it
easier to offer the right specials at the right time. They want to make
sure that these specials will hit the right customers and make them
the most money possible in the process. This company is going to
take a look at all of the information that it has been able to collect and
then will create some classes, based on when a customer came to
eat, and what they ended up ordering.

Of course, this is just one example of how we are able to use the
process of data mining to improve our business. In some other
situations, a data miner is able to find a cluster of information based
on a logical relationship, or they will look at the associations and
sequential patterns in order to draw up a few conclusions about
trends that are seen in consumer behavior.

While we are doing this though, we have to remember some of the

reasons why we need to focus on warehousing when we do some of
our own data mining. Warehousing may sound strange, but it is going
to be a simple process where a company is able to pick out one
database or type of software in order to centralize all of the raw data
that they are focusing on.

With the help of this kind of warehouse to hold the data, the company
is able to spin off some of the segments of data that they need over
to the right users. These users can then have the right kind of data
and use it in analysis, preparing it and getting things ready when it is
needed.

However, it is also possible in some situations that we end up in that

the analysis is going to start out with some of the data already in
place, the data that they want to work with, and then it is possible to
work on creating one of these warehouses based on those
specifications already from the start. Regardless of how business
and some of the other entities out there are going to choose to store
and organize their own data, they still want to make sure that they
are using it in a manner that is going to support the management
decisions later on.
As we can see already, there is a ton of stuff that we are able to do
when it comes to working with the data mining process. It may sound
like a strange process to work within the beginning and like it is not
worth our time, but being able to go through and understand the data
that we have and what it all means is going to be so important along
the way.

This is going to be the part that shows up in our project of data

science that we really need to spend some time focusing on. This is
because it will help us to get a better understanding of some of the
data that we have and what we can do wit it. When we are done with
this particular process, we will find that we will have the best possible
understanding of that information and how we are able to run it
through the algorithm of our choice to get the most out of it all.

Chapter 7: Adding Machine Learning to the Mix

While we are on this topic, we need to spend a bit of time taking a

look at something known as machine learning. This is going to be a
really important part of the whole process because it allows us to
take all of the information that we have, the information that we have
spent a lot of time collecting, organizing, and learning more about,
and then puts it through some of the algorithms that will tell us more
about the information overall. While all of the steps in this process
are going to be really important to help us to gain the insights and
patterns that we need for some smart decision making, you will find
that this is sometimes considered the fun part, the part that is going
to help us to actually put that data to good use.

And we are able to accomplish this with the help of machine learning.
This chapter is going to spend some time looking at this buzz word
that has taken over the world of business in so many ways. Despite
this though, there are a lot of people who have to know the idea of
what machine learning is all about or even how they can use
machine learning in order to reach some of their own business goals
in no time.

To help us get started here, you will find that looking closely at
machine learning and what it is all about, and why it is so popular in
the world of business today is an important step to get started with.
For this one, machine learning is going to be one of the applications
of artificial intelligence that will provide our systems with the ability to
automatically learn and improve from experience, without us
programming it on everything that we want it to be doing in the
process. Machine learning is going to focus on the development of
computer programs that are going to access data, and then will be
able to use this data to help it to learn.

The process of learning in machine learning is going, to begin with,

observations, or even data, such as instructions, direct experiences,
and examples, in order to look for patterns in data and make better
decisions in the future based on the example that we provide. The
primary aim is to allow these computers a way to automatically learn
without any assistance or intervention from humans, and then you
can see that the computer will be able to adjust their actions
accordingly to work with this as well.
There are a lot of applications that go with machine learning, and we
are going to spend some of our time in this guidebook looking at a lot
of the different algorithms and more that you are able to do with
machine learning. When you are able to get all of this working
together, you will see some amazing results and really see the true
potential that comes with machine learning.

There are a lot of different things that you are able to use in machine
learning. Any time that you aren’t sure how the end result is going to
turn up, or you aren’t sure what the input of the other person could
be, you will find that machine learning can help you get through some
of these problems. If you want the computer to be able to go through
a long list of options and find patterns or find the right result, then
machine learning is going to work the best for you. Some of the other
things that machine learning can help out with include:

Voice recognition
Facial recognition
Search engines. The machine learning program is going to start
learning from the answers that the individual provides, or the queries,
and will start to give better answers near the top as time goes on.
Recommendations after shopping
Going through large amounts of data about finances and
customers and making accurate predictions about what the company
should do to increase profits and happy customers along the way.

Of course, these are just going to be a handful of the times when we

would want to rely on machine learning and what it is able to do for
us. We can easily see that some of the traditional programs that we
are learning how to use as a beginner are going to be too simplistic
in order to handle this. They have to work by telling the computer
exactly what it should do in a specific situation. And this does work
great for a lot of the programs that you want to write. But when you
want to add in some artificial intelligence to the mix, you will find that
this really is not going to be enough for what you want to do.
In addition, you may find that machine learning is a good thing to use
when it is time to handle any of your data analysis, and other parts of
a data science project. This part is going to come into play when we
need to handle some of the basic and more complex algorithms that
are out there in machine learning. There are a lot of algorithms that
are going to happen with this one, but knowing how to work with
these, and how they fit in with data science and machine learning is
going to be important.

Why Should I Use Machine Learning?

As you start to gain some more familiarity with the world of machine
learning, you will quickly see that there are a number of benefits of
working with the various parts of machine learning. This is probably
one of the main reasons that so many companies are interested in
machine learning and making it work for their needs. Depending on
the questions that you would like to see answered for your company
and more, you will find that machine learning can be applied to your
business in no time.

To help us out with this, machine learning is going to really help us to

simplify some of the steps that come with marketing a product and
can even help when it is time to make forecasts on future sales that
are more accurate. Machine learning is able to help us out in many
ways when it is time to do some of these tasks and more. For
example, you will find that going through all of the data that you have
collected manually is going to be hard. There is a ton of information
in that data for you to explore and learn from, but doing it in a manual
way is going to take a lot of time and be really hard to accomplish.

This is where machine learning is going to come into play as well. It

is going to give us a look at what insights and patterns are actually in
the data, along with some of the past trends that we need to worry
about as well. And it is able to do all of this at a much faster rate than
we are used to seeing in some of the other parts of our process or by
doing it by hand as well.
All of these things are going to come together and ensure that we get
some of the results that we would like in no time. you can use this
unlimited amount of information to help learn a bit more about your
customers and what they would like out of your business, learn the
best way to reach them in some of the marketing that you do, what
the competition is doing that is so successful and more. Since
marketing and all of these other parts are going to be so important in
some of the work that you need to do to grow your business, we can
already see why machine learning may be the option that you want to
go with to get the best results.

In addition, we will find that machine learning is also going to be

there to help facilitate some of the predictions and diagnoses that are
done in the medical field. This kind of machine learning is a good
way for doctors to identify the patients who are at the highest risk for
some kinds of diseases, can help us get the best medicine for each
case, and so much more.

The way that these programs will work is that they are based on
some of the available sets of data on patients, all that is kept
anonymous at the time as well, and then it is compared to some of
the symptoms that the patient is going through at the time. this is
going to help doctors, as well as other medical professionals you
work with, add in more precision and efficiency to the job that they
are doing. And this is just one of the areas where machine learning is
able to help out in the medical field.

Data entry, especially when it is done on a really large set of data, is

going to be important but it is going to take too long to accomplish in
a manual manner. This is going to be something else that machine
learning will be able to step in and help out with. Data duplication and
inaccuracy is a big issue that comes up when we do all of this data
entry by hand, but automating the process with machine learning can
get it done in a quick and efficient manner, and will ensure that it is as
accurate as possible.
Another area that we are going to see this machine learning
technology do really well is in the financial world. Some of the most
common benefits that we will see when we do some research on
machine learning in the financial world are going to include fraud
detection, algorithmic trading, underwriting of loans and so much
more in the process.

In addition, this is the kind of learning that is going to help us with

something known as continual data assessments. This is used to
help us detect and then analyze some of the anomalies that are
going to show up in the financial world, and will help us to improve
the precision that we are able to find in our models and other parts as
well.
We will also see that machine learning is able to help with detecting
spam. This was actually one of the earliest problems that machine
learning was able to come in and help with. Spam filters are able to
make up new rules, using neural networks, in order to eliminate
spam mail and keep your inbox as clean as possible. The neural
network is able to learn how to recognize phishing messages as well
as other junk mail when it evaluates the rules that are found across
an ever-growing network of computers.

The manufacturing industry is even able to benefit from some of the

things that we see with machine learning. Manufacturing firms need
to have corrective and preventative maintenance practices in place.
However, these are going to be inefficient and costly in many cases.
This is where machine learning can step in to help, and it is going to
be a great tool in creating a highly efficient predictive maintenance
plan that keeps the business up and running and doing well. In fact,
when the company follows these plans, it is going to minimize the
chances of failures that are not expected to happen, which will
reduce unnecessary preventive maintenance activities.

Machine learning is also going to help with better customer

segmentation and accurate lifetime value prediction. These are going
to be some of the biggest challenges that marketers are going to face
on a daily basis today. Marketing and sales units are going to have
an enormous amount of data sourced from many channels, but
accurate predictions are only going to be found when we look at
machine learning.

These are just a few of the benefits that we will be able to work with
when it is time to bring out some of the machine learning that we
would like to do. And there is so much more that is going to come
into play when we use this into the future and figure out the specific
ways that we are able to make data science and machine learning go
together.

Now that we know a few of the benefits that are available, it is time
for us to dive a bit more into machine learning. In specific, we are
going to take a look at the three main types of machine learning, and
how each of them is meant to work for some of our needs within this
kind of field as well. For the most part, we are going to focus on
supervised machine learning, which is going to be all about training
the models that we have with examples. Then there is also
unsupervised machine learning, where we train the algorithm to work
by finding the patterns and more that are there all on its own. And
finally, we have the reinforcement machine learning that is able to do
all of the necessary learning through trial and error.

Supervised Machine Learning

Now that we have had a chance to take a look at machine learning
and all that it is going to entail, it is now time for us to really dive into
some of this a bit more, and see what we are able to do to make it
work for our needs. The first type of machine learning that we are
going to spend our time on is known as supervised machine learning.
These kinds of algorithms are going to apply some of the information
that we have been able to learn about in the past and then will put
that knowledge towards some of the new data that we have. This is
often done with the help of labeled examples, to help us out with
predicting whether something is likely to happen in the future or not.

Starting off with an analysis that happens on a set of data that we

know about and uses for training, the algorithm of supervised
machine learning that you use here is going to be able to give us a
good function to make predictions about any of the values that we
give it later on. The system, when we have set it up in the proper
manner, is going to be able to provide us with some targets for the
new input after you are done with the right amount of training.
From there, the learning algorithm is able to compare the output that
it gives with the correct output. And it is also going to be able to find
out any of the errors that are there so that it can make some
modifications to itself along the way, and provide some better
predictions so you know that you can trust it as well.

This is also going to bring up an additional type of machine learning

that we are able to work with. This one is going to talk about semi-
supervised machine learning. This one is able to combine together
what we are talking about with supervised machine learning above,
and will add in a bit of the unsupervised machine learning that we will
talk about below when we are ready.

For this one to work, it is going to take some of the labeled and
unlabeled data and use this in the training that we want to
accomplish. in most cases, the labeled data is going to be just a
small part of what is being used, and the majority of the data is going
to be unlabeled. The reason for this one is that the labeled data,
while useful and more efficient, is harder to find and more expensive,
and it is often easier to use a combination of the two to help get work
done.

The systems that work with supervised and even semi-supervised

learning are going to really have more accuracy found in them
compared to some of the other options, but there are some
limitations that come with it, which is why we have some of the other
options to work with as well. This is the type of machine learning that
you will want to choose to use when you are able to get ahold of
enough labeled data so that the algorithm is easily able to learn as
well. Otherwise, the unlabeled data is going to come into play and
you will need to focus on semi-supervised or unsupervised machine
learning in order to get the work done.

Unsupervised Machine Learning

Now that we have had a chance to take a look at what the
supervised machine learning algorithms are able to do, it is time to
take a look at what we are able to do with unsupervised machine
learning algorithms. These are going to be the ones that we use any
time that the information we have is used to train the algorithm, and it
is not going to be labeled or classified. This means that the algorithm,
and the system or machine it is on, will need to do the learning on
their own, without examples and labeled data to help it make more
sense.

Unsupervised learning studies how a system is able to infer a

function to describe one of the hidden structures from the unlabeled
data. The system doesn’t figure out the right output with this one, but
it is going to explore the data and then can draw some inferences
from the sets of data to describe the hidden structures from the data
that is unlabeled.

With this one, we are going to use a lot of data that doesn’t have a
label on it or any information as to the right answer, and then we are
able to send it right through the algorithm and let the system learn
along the way. this takes more time and you may end up with some
more runs of training and testing before you are done, but it can be
one of the best ways to get some strong systems in place to help
with your machine learning.

There are a lot of really neat things that we are able to do when it
comes to working with unsupervised machine learning. For example,
we are able to bring out some algorithms, like the neural networks,
that will help us to get things done and learn along the way, without
someone having to train the algorithms or teach them all of the steps
along the way at all.

Reinforcement Machine Learning

And the final type of machine learning that we are going to spend
some time on here is the idea of reinforcement learning. This one is
going to be a method of learning that will be able to interact with the
environment that is going on around it and then will produce various
actions. This helps the algorithm to discover the errors or rewards
that it can get based on these actions.

A good way to compare how this one is going to work is through the
idea of trial and error and how we are able to learn from that method.
This kind of trial and error is going to add to the search and delayed
reward and this learning will be able to make sure that it does what
you would like along the way in no time.

When we decide that reinforcement machine learning is the right one

for our needs, it is going to be a good one that will allow the machine,
as well as the other agents of software that you are using, to act on
their own automatically in order to figure out what kind of behave
they should exhibit based on the context that it is in. The goal is that
this can happen while maximizing the performance that is seen. It
works based on some of the simple reward feedback to the agent so
that the agent is able to learn what is best along the way. This is
going to be known as the reinforcement signal.

When we take a closer look at this kind of machine learning, there

are going to be quite a few similarities that will show up between how
the computer learns compared to how a human can learn along the
way. This method is set up to help us really work through the process
of trial and error, and then the computer is going to be able to use
this idea to help them figure out the course of action that will make it
the most successful. The more times that it is able to go through this
process and be successful, the better it will get with it all and the
more accurate the results overall.

As we can see, there are a lot of benefits that are going to show up
when we are working with machine learning and all of the things that
we are able to do with this kind of learning over time. The more that
we want to work with data science and some of the neat things that
this process, and the algorithms that are attached to it, are able to
do, the more that we will want to focus on machine learning and what
this can handle.
There is so much that we can potentially do when it is time to handle
some of the machine learning that we want to work with and helping
us to figure out the different parts, and how all of them work
independently and together, will be a challenge that many data
scientists are going to deal with on a regular basis. When it is
possible to explore more about machine learning, and some of the
different parts that you are able to handle with this language, you will
be able to get so much done and really see some of the power that is
available through this kind of language as well.

Chapter 8: Completing the Data Analysis

The next step that we need to spend some time on when it comes to
working in data science is the idea of the data analysis. This is going
to be a fun part to work with because it allows us to learn more about
our data and get into some of the different things that we need to
know, such as the actual insights and patterns that are in the data.
This is the part where we will actually have a chance to learn a bit
about the data. Rather than having to just guess at the data or go
through and gather and clean it as we did in the other steps, we now
get a chance to send it through the right algorithms and hope that it
comes out right on the other side. Of course, there are a number of
steps that have to happen to allow us a chance to get accurate
results overall, but you will find that working with a data analysis is
going to really help us to handle some of the machine learning
algorithms we want to use, and learn more about our data than ever
before.

With some of this in mind, we need to take some time to explore

more about data analysis and what we are able to do with it in our
data science project.

What is Data Analysis?

To keep it simple, data analysis is going to be the practice where a
company can take their raw data and then order and organize it.
When the data is organized in this manner, and run through a
predictive model, it is going to help the company extract useful
information out of it. The process of organizing and thinking about
our data is going to be very important as it is the key to helping us
understand what the data does and does not contain at any given
time.

Many companies have been collecting data for a long time. They
may gather this data from their customers, from surveys, from social
media, and many other locations. And while collecting the data is an
important step that we need to focus on as well, another thing to
consider is what we can do with the data. You can collect all of the
data that you would like, but if it just sits in your cloud or a data
warehouse and is never mined or used, then it is going to become
worthless to you, and you wasted a lot of time and money trying to
figure it all out.

This is where data analysis will come in. it is able to take all of that
raw data and actually, put it to some good use. It will use various
models and algorithms, usually with the help of machine learning and
Python, in order to help us to understand what important insights and
information are found in our data, and how we are able to utilize
these for our own benefit.

You will find that there are a lot of options that we can use when
picking out methods to help with data analysis. Often it is not whether
the options work, but more about whether they will work on the
specific data or the specific problem that we would like to handle
along the way. With this in mind, we have to make sure that we
carefully choose the right kind of data to go through the information,
and we need to make sure that we are not manipulating the data at
all.

What we mean with this one is that it is really easy to bring in some
of our own thoughts and opinions about the data before we even
start. Sometimes we do this on purpose and other times we may not
realize that it is going on at all. But if we are not careful, we will let
these manipulations get into the results, and the way that we do
things, and then the end results are not going to be as accurate as
we would like. Keep all of the biases and the manipulations out, and
you will find that the data analysis is going to be better than ever
before.

One of the other things that we should really consider when we are
doing some of our work here is the quality of the raw data that we are
going to use. You will find that the raw data that you choose is going
to take on a lot of different forms, and the sources that you use will
often depend on your own unique needs and what you are hoping to
accomplish from this in the process. You may look on social media
posts, focus groups, study groups surveys, websites, and more.
These are all great sources, and could potentially help you to get the
information that you are looking for.

Once you have been able to gather up that data in the raw form, you
will find that even though it is kind of a mess and all over the place, it
is still going to be useful for your business to learn and grow. In
addition, it is also going to seem overwhelming. This is where the
data analysis is going to come into play. It allows us to take some of
the workout and some of the intense amount of data, and actually
learn from it without feeling overwhelmed or giving up.

When we have all of that raw data in the right form, you will find that
this is going to be information that we can use, even though it may
not look like it in the beginning. For example, we may find that if we
go through and send out a survey to some of our customers, we may
get a mess back with lots of answers from people all over the place.
But when we have someone go through and sort the answers out, we
are able to better see what is going on and can use that information
to help us get ahead of the game.

During that unique process of working to get the data as organized

as possible, it is likely that you may notice that there are a few big
trends that are emerging as well. These trends are going to be
important for us to focus on because they will help us to learn more
about which decisions to make, how to work on your business, how
to reach your customers, and more. And all of that from some data
that may have seemed a bit crazy and all over the place when we
first got started.

We can take a look at an example of how this is going to work. When

we look at a causal survey about ice cream and what preferences
men and women have with this, you may find that more women
compared to men had a fondness for eating strawberry ice cream.
Depending on what you are doing this whole process for and what
results you are hoping to get, it could end up being a major point of
interest for the researcher.

Once we know this kind of relationship is in place, we are then able

to work with the process of modeling the data. This can be done with
a variety of tools, including mathematics, and if you use them in the
right way, it is possible that these are going to exaggerate the points
of interest so that we can see them a bit easier as we go through this
process.

Once we have had some time to go through all of this information

and highlight some of the big trends that are found in our data, it is
time to work with how it is going to be presented. Of course, we will
want to do some kind of textual writeup of the information. This
ensures that the people using it to make big decisions are able to see
the information and understand what is there. This text needs to
include information on the process you took, the resources that you
used, and more. This is an important part to add to the process
because it ensures that we are going to be able to get the best
results and will help whoever is looking at the information to have
some background to research as well.

Another thing that we are going to explore a bit more in a later

chapter here is that we should add in at least a few visuals to this as
well. Options are abundant here and can include things like graphs
and charts. With all of the complex information and relationships that
are going to show up in some of the work that we are doing, you may
find that you are able to really make some of this work for your needs
when you can see it in a graphic format.

If you leave it in the reports and in other documents, it may make

sense, but it will take a long time to get through all of that information
in order to find out those patterns and insights that you are trying to
work with. A much better option to focus on here is going to be to
bring in the visuals. These visuals can tell us in just a few minutes
the relationships that are found in the documents and in all of that
data, something that could take the document a few hours to help
explain to us.

This doesn’t mean that we need to ignore the reports and do nothing
with them. There are plenty of times when these reports are going to
be important and we don’t want to forget them at all. But we do have
to remember that these reports are a good summary of the
information, and nothing is able to summarize data better than some
good charts or graphs or another visual that works with the data that
you have. Have the reports be the backup that helps to explain what
is going on with the data, and then have the graphs and charts there
to help give us a good idea of the relationships at a glance.

There is so much that has to go on with the data analysis phase of

this process, and it is important for us to take some time to learn how
this works, and what we are able to do with it. This is basically where
we are able to take all of the hard work that we have done in some of
the other chapters of this guidebook and put it to use. This is the fun
part that includes some of the machine learning, Python, and
algorithms to help us see what information is inside.

If we did a good job with some of the other parts of this process and
we got this set up in the manner that it should, with high-quality,
accurate, and clean information, then we will find that the data
analysis phase is going to be a lot easier to work with overall. You will
then find that it is easier to pick out the algorithm that you want to
work with, train it and test it, and then put the data through to help
you make some of the best business decisions possible.

Steps in a Data Analysis?

Now that we have had some time to talk about what the data analysis
is all about and why it is so important to some of the work that we are
trying to do within our business, it is time for us to take this a bit
further and look closer at some of the steps that you are able to take
when we work with this data analysis in the first place. There are
actually a number of steps that we will want to take in order to work
through this data analysis, and making sure that we get through the
right steps, and use them in the right manner, is going to be so
critical to ensuring we actually get the right predictions and patterns
when we are all done. Some of the steps that we need to follow when
working with data analysis will include the following:

Figuring out what business problem we would like to solve.

Whether you have already done a lot of the gathering that is needed
of your chosen date, or you are just starting out and you want to
know which type of data is the best to gather, you first need to go
through and figure out which business problem you would like to
solve. This can help to direct the way that this process goes, and
ensures that you keep on track with the kind of information that you
bring in.
Searching for the data that we want to work with. Once we have a
good idea of the information that we need, and the business problem
that we would like to solve, it is time for us to go through and look for
the data. There are a number of places where we are able to find this
data, such as in surveys, social media, and more, so going out and
searching for it here is going to be the best way to gather it up and
have it ready to work with on the later steps.
Cleaning and organizing our data. Since we are usually gathering
our data from a lot of different places, and it is often going to come to
us in a more unstructured form, it is always a good idea to go through
and clean and organize that data. This will make it easier for us to
putt that data through the algorithm that we want to use and to make
sure that it will all work out.
Making sure the outliers, missing values, and any duplication
information is removed. All of these things are possible to find in your
data, and in the beginning, they are not going to seem like they are
that big of a deal. But the more of these that are there, the more they
are going to mess with some of the results that you are able to get
out of your algorithms. We need to spend some time searching
through the data to see if those are there, and then make some
decisions on how we would be able to handle some of these as well.
Taking care of these, rather than just ignoring them, is going to make
sure that we are able to get accurate and trustworthy results.
There are a few methods that we are able to use to make this
work for our needs. For example, we may want to spend some of our
time working on those outliers and deciding whether or not they are
that important. If you look at a little graph about the information in
your set of data, and you see there are quite a few outliers that seem
to converge together in one general area, this is a good breakthrough
to spend some time on. You should at least look into it to figure out if
this is something that you should pay attention to and whether it is
new information, like a new niche, that is important to you.
This doesn’t mean that all of the outliers that you find are going to
be important. Some of them may just be something strange that
shows up in the information and if you leave it in there, it is going to
end up messing with some of the results that you get along the way.
This is why we have to double-check what we are seeing and make
sure that it is matching up the way that we think it should, and then
decide whether or not those outliers are important for us.
The next step that we need to spend some time on is creating our
own Python algorithm with the help of machine learning. We have
already spent some of our time taking a look at machine learning and
all of the neat things that you are able to do with this. But in this step,
we are going to use machine learning to help us read through the
data after it has been trained and tested, and provide us with some of
the insights and more that we need.
There are going to be several algorithms that we are able to
choose from when it is time to work with this kind of process, and we
need to know more about our project, and all of the parts that come
with it, in order to figure out what is going to be the best for us.
Remember that we can’t just pick out an algorithm and assume that it
is going to work out the way that we want. We have to spend some
time training, testing and making sure that the algorithm is going to
work the way that we want.
Look over the patterns and insights that these algorithms are able
to find in the data. One of the main points that we will notice when we
are handling this kind of data analysis is that it is going to help us
take over a large amount of data and then look through it to find all of
the important information that is inside of it. The more that we are
able to spend our tying studying the data, and the stronger the
algorithm that we choose, the easier it is to find the insights and all of
the hidden and important values that are inside of it. Then we can
use all of this information and the patterns that we are given t hep we
make informed and better decisions overall.
Create a visualization: This is not a step that you should miss out
on at all. These visuals are going to make it easier for those who are
in charge of looking over the information to really see the
connections and the relationships that show up in that data. This
makes it easier for you to really figure out what the data is saying,
and to figure out what decisions you should make based on that.
There are a number of different types of visuals that you are able
to work with, but the kind of data that you are sorting through, and
the comparisons that you would like to make, are going to help you
figure out the right one for your needs. Things like charts, graphs,
and more will be the best options for helping you to get through this
process as well.

As we can see, there are a lot of different parts that come with our
data analysis and what we are able to do with this process. Taking
the time to go through and learn more about the data analysis can
make a big difference when it comes to how you will run your
business. You will be able to use this in order to sort through all of the
data you have collected and learned what is hidden inside. These
can then be helpful when reaching out to your customers, working on
marketing, figuring out how to open up a new niche to explore and
more. But we first need to get ourselves through the process known
as data analysis before we are able to use the data that we have
been collecting.

As you can imagine from this already, there are going to be quite a
few benefits that we are going to be able to see when it is time to
work with data analysis. There are many times when you will need to
work with this kind of analysis, because it is the part in the data
science process that will allow you to finally take some of the data
out of your set, and push it through the chosen algorithms, hopefully
ones that have been tested and are ready to go

Chapter 9: The Importance of Data Visualizations

to Finish the Process

While we are on this process, we need to spend some time taking a

look at the importance of data visualizations and how this can help us
to really see some of the results when it comes to our analysis.
Sometimes, reading through all of the data that we have, and making
it make sense to us is going to be hard when we have to look through
a lot of different reports and documents. Sometimes, having this in
the picture form, or in some kind of visual, is going to make a world of
difference in the success that we have, and the ease of
understanding the data that is being presented to you.

This is exactly the spot where we will see the data visualizations
come into play. These visuals are going to be helpful because they
are able to take all of the data that we were able to collect in the past,
and all of the predictions and patterns that the algorithms of Python
have been able to show us, and then will place it into a form that is
really easy for us to see and understand.

When these visuals are done in the right manner, and usually with
the help of a Python library like Matplotlib, we will find that they are a
great way to see some of the complex relationships that are present
inside of all that data that we have been trying to sort through for
such a long time already. For most people, looking through the
visuals, rather than just reading through the documents and forms
that we have will be a lot easier overall.

The process of data visuals is going to be a presentation of the data

so that it turns into a format that we are able to read through and
understand better than before. The reason that we are going to work
on this one is that it is going to really help us to see things clearly,
without guessing or spending hours looking over things, and can help
a company make better decisions.

With visuals that add in a bit of interaction with them, we are going to
be able to take some of the benefits of this whole concept of visuals
even further. What this means is that we are able to not just put a
visual out there, but we can add in lots of different types of
technologies in order to drill down into the charts and graphs in more
details, which will help us to interactively change up the data when
we want, such as making changes to the visuals when some more
data is added into the mix. With this all laid out, it is time for us to
look closer at the visuals that we have and gain a better
understanding of how these are meant to work.

The first thing that we need to take a look at is going to be why these
kinds of visuals are going to be so important in the first place. Since
the brain is really good at processing out the information that we
have in a certain manner, using charts and graphs, and basically any
kind of picture or visual in order to help it understand how large
amounts of data are going to relate to one another.

Yes, we can read through the information and learn from it. But this
process is a whole lot slower than looking at a graph or a chart of this
information. And it is likely that we are not going to retain that
information as well either. Using the visuals along with some of the
reports or the documents that we have is going to be one of the best
ways to share that information and learn from it in the process.

Data visualization is a great process to add in with your data

analysis. It is a quick and easy way to convey some of the concepts
that we have in a universal manner. In addition, we are able to
experiment with a lot of different scenarios on the visualization,
making a few small adjustments to see what that will do with some of
the information that you are working with and the results that you
would get from that data.

There are a lot of things that the data visualization is going to be able
to help you out with. Some of the ways that we can utilize this data
visualization will include:

It can identify the areas that need the most improvement or your
full attention.
Clarify which factors are going to be the most important when it
comes to influencing the behavior of your customer.
It can help you to take some of your products and understand
where you should place them in order to get the most sales.
 It is a great tool to use to make it easier to predict sales volumes
throughout different times of the year.

From here, we need to take a look at some of the ways that these
data visualizations will be used. You will find that pretty much all
industries are going to be able to benefit when it comes to these
kinds of visuals. Many of them already now some of the value of
collecting this data and that it is important to then analyze the data as
well. But now many of them are taking it a bit further and looking at it
from a more visual standpoint.

These visual forms are going to make it easier to learn the insights
and the predictions that are in all of that data, and that the algorithms
were able to find, compared to other options. Some of the ways that
these visuals are going to come into play, no matter which industry
you are working with, will include:

You can use these kinds of visuals to help make it easier to have a
good comprehension of your information and what is found in it, more
quickly. By working with a representation of a business that is going
to be more graphical in nature, especially when it contains the
information that the business has collected it is going to be easier for
companies to look through a lot of data in a manner that is much
easier and clearer for them to see. And these visuals are also going
to be there to make it easier for those who make the big decisions in
the company to draw out conclusions from that information.

In addition, it is going to be a lot faster when we are able to analyze

information that is found in a more graphical format, compared to
analyzing the information that is found in a report or in some kind of
spreadsheet. This is in comparison to analyzing information that is
found in some kind of report or a spreadsheet. This can also mean
that it is easier for these companies to see large amounts of data in a
clear and easier manner to understand, and can help the business to
address some of the issues that they have, answer questions in a
timely manner, and so much more.
One of the other benefits that we are going to be able to see when
we work with these data visuals and another way that many
companies are going to rely on these visuals is to help us identify
some of the patterns and relationships that are going to show up in
our data. Even when we are working with extensive amounts of data
that seem to be really complicated, we are able to change this
around and use the visuals in order to help us make more sense out
of that data as well. In fact, when we work with these visuals, we will
find that it is a lot easier for a business to handle any of the
parameters that are going to be more highly correlated in the
process.

One thing that we need to keep in mind with this one is that many
times the correlations that we see in these visuals may be obvious,
and we can find them and use them for our needs without needing to
bring in a visual at all. But then there are going to be times when
these correlations are not going to be as obvious, and this is when
the visuals are going to be so important to help us figure out these
trends. When a company is able to use these options in order to
identify the important patterns and relationships, it is going to be a lot
easier for them to really focus on the right areas and influence their
goals in the best manner possible.

Data visualizations are also able to help a business to discover some

trends in the market. Sometimes these trends are going to be just in
the market, and other times they can be trends that are specific to
the business. When the business is able to find these trends and use
them for their advantage, then it is the perfect way to gain an edge
over the competition. And this always leads to increasing the bottom
line of that company, no matter what industry they are working with.

With the right kind of visualization in place, and with these visuals
being used in the proper way, it is much easier to spot some of the
outliers that show up in your data. And sometimes, these are the
outliers that are going to affect the quality of the product or even the
customer churn. You can also use this to address some of the
potential issues that we have before they turn into some really big
problems for the company.

In addition, it is possible to use this data visualization to help

communicate a story to others. Once a business has been able to
uncover some new insights with the help of these visuals, the next
step that comes along is to communicate these insights to some
others, whether it is the people who make the decisions in the
business, the stakeholders, or someone else who is important to this
process for your business.

When we are able to work with some of these visuals, whether we

are looking at some of the graphs, charts, and other representations
of data that are impactful, we know that this kind of work is going to
be important when we are working with our data analysis. This is due
to the fact that it will help us to keep engagement up some more and
will help us to get the information shared and ready to go as quickly
as possible.

Before we try to implement some of the new technology that we are

looking at and talking about when it comes to data analysis, there are
going to be a few important steps that we have to follow in the first
place. Not only does a data scientist or a company that is using a
data analysis need to have a good grasp on the data they are taking
a look at, but they are also going to need to have a good grasp at
what kind of data they are looking for, what goals they would like to
have, and even their audience.

Being able to prepare the company for the technology that is going to
come with these data visuals is going to require that we are able to
get a few things in place first, and these will include:

The data scientist, to start off, is going to need to understand all of

the data that they would like to be able to visualize. The most
important thing that we are able to understand about the data
including how unique the values of data in that column are, which is
the cardinality, as well as the size of the data.
 We also need to make sure that we are able to determine what we
are working to visualize. We can’t just use a random visual and
assume that it is going to work with the right option. You can
experiment with a few and try them out, but it is always a good option
to work with in order to get familiar with the visuals that you are using
to keep things organized and safe.
Another thing that we need to focus on here is that we must know
a bit about our audience and have a good idea of how the audience
is able to process the information in a manner that is more visual.
And finally, we need to take a look at using the visual in a manner
that is able to take in all of the information and all of the data, and
then is able to convey the data in the best option in the easiest form
to understand.

After we have had a chance to go through the four parts that are
above, you will be able to answer the initial questions that you have
about the types of data you want to work with and the audience who
is most likely to consume the information. Then we can go through
and prepare the data so that it is ready to go straight into the visual
that we want to work with.

This is a lot of things to keep in check, and sometimes it is not going

to work as well as we would hope. Be ready to take on more work
and realize that this is a process that is not going to be as instant and
you may have hoped in the beginning. But when it is all said and
done, you will have some of the answers that you need. Plus, we will
often find that this data can be generated faster than it can be
analyzed and processed.

There are factors that we need to consider during this stage as well.
This could include something like the cardinality of columns that you
are looking to visualize. When we see that the cardinality is higher,
this means that there are going to be a large number of unique
values. Think about the account numbers at a bank for this one. If we
see that the cardinality is low, it could mean that there are a lot of
repeat values that show up in the information. This could happen
when we work on a column that includes the gender of the person.
There are a lot of benefits that are going to come into play when it is
time to work on a data visualization. This is going to be the best way
for you to really showcase the information that you have and to make
sure that it is in a form that is easy to understand and use all of the
time.

You can certainly spend some time just working with just the reports
and other options along the way to show off the information and the
insights that you are able to get from all of that data and the
algorithms that you want to use. But this doesn’t help us to see the
relationships and more that we need like we can with the visuals.
And because there are so many different options that we are able to
choose when it comes to the right visuals, you will find that you are
certain to find the one that is right for your needs. When you are
ready to really work with data analysis or a data science project, and
you want to learn how the data is going to relate to one another, then
you will need to work through data visualization to help make this
happen.

Chapter 10: How Data Science Can Take

Businesses into the Future
The final thing that we need to take a look at when it comes to the
world of data science is some of the ways that this is able to help us
reach the future. There are so many things to consider when it is time
to work on our businesses and hope that we can be successful for a
long time in the future. In the past, there was a lot of uncertainty that
came with the future of a business and how it was going to work. But
now we can use data science to help us to see some good results
when it comes to our business and learning what decisions to make
in the future.

We can quickly see that data science is going to be a great option to

use in order to help your business be successful and see some of the
benefits that you would like to see in the future. Some of the different
things that we are able to see when it comes to the world of data
science and all that it is able to do for our needs will include:

Helps You Learn More About Your Customers

One of the top ways that data science is going to be used is as a way
to learn more about the customers you have around you. This can
work well for marketing purposes, and even to help you figure out
new ways to reach your customers and new niches that may be the
right one for you. With such a diverse and varied and spread out
customer base as most businesses have today, it is important to
learn the best way to reach your customers, and exactly what they
are looking for when they pick your business or one like you.

All businesses can benefit from learning more about their customers,
and your business is not going to be any different along the way. You
need to be open to some of the new ideas that are there, and even
some of the new demographics that you may not have considered in
the past. This is where some of the outliers are going to come into
play.

If you see that there are a number of outliers that match up together
away from the average, in the same spot, then this is a really good
place to look at. It could tell you more about a new product, or even a
new niche and demographic, that you should focus on in order to
help grow your business. And if things go right, you may find that it is
the right one to use, but also one you and the competition had never
thought about before, making it the perfect way to reach your
customers where they are, without having a bunch of competition
there yet.

Of course, you will find that it can tell us some of the basics about the
customers that you are working with as well. This can help us to work
with the right customers, reach them right where they are, and
ensure that we are going to be able to get to those customers in the
way that we need to increase our sales. This is something that has
always been a struggle for a lot of businesses, but with the help of
some of the work in data analysis and data science, it is now
something that we are able to do with a great deal of accuracy
compared to the past.

Cut Out Fraud and Other Issues

Many of the financial companies out there are going to use data
science in order to help them out in many aspects. Data science and
some of the machine learning that goes with it that can cut out on
some of the noise and really learn from the past data that is
presented to it will be able to help out these industries when it comes
to fraud and even helping with underwriting some of the loans out
there.

Fraud is a big issue that comes up on a regular basis. And many of

those who are going to steal credit card information and more and
use it for their own personal gain are getting smarter with some of the
options that they decide to use. It is not enough to just set up a
maximum amount that the user can spend and say that will catch
everything. But having someone watch all of the credit card
transactions that are going through for a company would be
overwhelming and not all that effective.

You will find though that with the help of some of the machine
learning algorithms, we are able to feed in information about past
transactions that we know are fraudulent and allow the algorithm to
learn. The algorithm is then able to go through and pick out, from
some of the new transactions that show up, which options are going
to be fraudulent, which ones need to be checked by a human, and
which ones are going to be safe. This can help save credit cards,
banks, and other financial institutions billions a year.

Another way that many of these companies are going to start using
data science in the future is to help them when picking out who to
give loans to or not. This may seem a bit unfair and like it takes some
of the personal touches out of the whole thing when a computer gets
to decide. But these can help to cut down on the bad applications
that are accepted and reduce the amount of waste that the bank or
financial institution is taking on overall.

For the customer, this is going to result in some faster processing

times. If you are accepted, you will find out much faster, and usually
with a better interest rate, than what was happening in the past. So,
while this may seem like something that is only going to benefit the
lender, it is actually something that can benefit both parties.

Learn How to Cut Out Waste

All companies have some kind of waste. But it isn’t always what you
may think. Just because you are not throwing away countless boxes
of paper or trash on a daily basis does not mean that you are not
dealing with a lot of waste that is cutting into your profits and making
you less competitive because you have to charge more of your
products.

There could be a waste in how long a process takes. If you can find a
faster method to use to create a product or service, one that keeps
the same quality that the customer has come to expect, and does not
cause harm to the employees in the process, then this is something
that you need to consider looking into. And that is where data
science can help.
Do you notice that there seems to be a lot of downtimes, or waiting
time in between the different steps of the process? Or maybe there is
a kind of bottleneck that is going to come up when we work on this
process, and while everyone else is speeding up, one place is
stopping it all and can’t keep up, and the others after it are just
waiting around? This is not an efficient use of your employees and
machine to just have them standing around, and data science will be
able to help you figure this out and make some of the changes that
are necessary.

What about when one of the machines in your company ends up

breaking down? This can often happen right in the middle of the day
and then all operations have to stop and no employee can work,
even though they are getting paid until it is fixed. Machine learning
and data science are able to come into this and make predictions on
when a part in the machine is going to break down, based on how
often you use it and the age of the part. Then you can schedule the
best time to fix that part, rather than trying to get it done at the worst
times.

These are just a few of the places where we are likely to see a lot of
waste when it comes to our business, no matter what kind of industry
we are in. it is important to learn how to reduce this kind of waste,
and more, as much as possible, so that we are able to see some
good results in the process. When we reduce the waste, we reduce
the cost that we experience, and this can make it a whole lot easier
to keep prices down, remain competitive, and really see some of the
results that we want in the process.

How to Handle Your Competition

In our modern world, there is always a lot of competition. In the past,
the competition that you had to work against was usually those that
were nearby. You didn’t have to compete against anyone who was
more than a short drive away because people would not go that far to
get what they wanted. Now, with modern technology and the use of
the internet, your competition could be on the other side of the world.
The ease of using the internet to set up your own shop is going to
cause some of the problems as well. So many small businesses and
at home businesses will start up in your industry as well, which
means more types of competition that you have to fight against. And
all of this is going to make it really hard to see some of the success
that you would like unless you can find ways to distinguish yourself
from all of the noise.

This is where the data science project is going to come in. You can
use this to figure out some new ways to market to your customers
and get them to choose you over someone else. You can use this in
order to learn more about the other competitors and what they are
doing that you could do better, or at least in a different manner, to
beat them out. You can use data science to help you figure out a new
niche to reach, help you to figure out which products you would like
to sell, and so much more. Sometimes even just learning more about
the industry that you are in can be a good goal when we are handling
some of the work of data science.

Make Better Business Decisions

Many companies are choosing to go with data science, and all of the
other steps that we have spent some time on in this guidebook, in
order to help them make some smarter business decisions overall. In
the past, there was always an element of risk that came with making
some good business decisions. If you wanted to be able to pick out
the next product that should sell or figure out which direction you had
to take for your business, it was hard. There had to be a good mix of
business smarts, knowledge of being in the industry for a long time,
and a ton of risk to get it all to work.

Data science is able to change this. As long as you are able to use
the process of data science in the proper manner, you will find that it
is going to help you to reduce your risks, while also helping to make
decisions that you are confident are the right ones for your needs.
You will have all of the data, and a well-trained algorithm, to help you
get this done, and will ensure that you are going to be able to make
smart business decisions overall.

No longer will you need to worry about the amount of risk that comes
with some of the decisions that you have to make. No longer will you
need to focus on the pros and the cons of something. All of this is
going to be done with the right project in data science, and with the
help of good data and strong machine learning algorithms along the
way. When you can combine these together, you will be able to get
the assurance that you need that you are always making the best
business decisions all the time.

Data science is really changing up every industry that it touches.

Whether you are working in retail, the medical field, manufacturing,
marketing, financial fields, or somewhere else, you will find that data
science is able to help you do your work better. Your customers are
going to notice, the competition is going to see that you are blowing
right past them, and it won’t be long before you are able to really see
some improvements.

Right now, there is just a lot of speculation out there about how this
data science is going to work and how far it can take us in the future.
But seeing what it has been able to do so far, and how much it has
been able to help out a lot of businesses overall, can really give us
some hope for how great this is going to be in the future as well.

Conclusion
Thank you for reading Python Data Science. I hope that you enjoyed
this book and found out the information that you need about how to
work with Python along with your data science project today.

In this guidebook, we spent a lot of time taking a look at the process

of data science, and why it has become so important to so many
different businesses over time. it is a great process, one that allows a
company to take in as much information as they can, and then learn
some of the valuable insights and predictions that they need to help
them run their business better.

As we discussed a bit more in this guidebook, the data that we are

able to gather is not going to be as structured and easy to sort
through as it was in the past. This is going to make it a bit harder for
us to go through and actually sort through the data manually as we
could in the past. It also means that because the data does not need
to be organized to be available, we are able to find a lot more of this
information overall as well.

But with all of this data and all of the organization that is missing from
the data, it is a small wonder that we are able to learn anything out of
the data at all. But this is exactly where data science is going to
come into play and will help us to get started in no time. When we
work with data science and all that it is going to provide to us along
the way, we will learn that it is possible, through a series of steps like
gathering the data, cleaning it, and sending it through the right
algorithms, that will help us to learn more about what is found in the
data and what we are able to do to make it work for our needs.

This guidebook took some time to explain more about what the data
science process is all about. We explored data science and some of
the basics of this language. We then worked with the process of
Python and how this can work with the data science project to get the
best results. From there we moved on to some of the benefits of data
science, how to work with data mining, the importance of data
cleaning and organizing and so much more.

This is not where the process is going to stop though. We also get to
spend some time looking at the basics of machine learning, and how
this ties into one particular step of data science, the data analysis.
This is the fun step, where we get to work on training some of our
models to make them work the way that we want and to ensure that
we actually learn the right predictions and more from that data. We
spent a good deal of time looking at these topics, along with the data
analysis to make sure your information was ready to go.

The end of this guidebook will take look at what the importance of
data visuals is all about, and some of the ways that we are likely to
use data science and the machine learning process to help us get
started on the right track. All of this is going to come together to help
us create some of the best codes that we need to finally get the right
results.

There are many books on this topic, and we hope this one provides
you with the information and skills that you need to get the best
results. If you found this guidebook helpful to you, make sure to leave
a review!
 Table of Contents
Introduction
Chapter 1: The Basics of Data Science
Why Does My Business Need Data Science?\
A Look at Data Science
Data Science and Business Intelligence
The Lifecycle of Data Science
Chapter 2: How Does the Python Language Fit In With Data
Science?
Chapter 3: The Best Python Libraries to Help with Data Science
NumPy
SciPy
Pandas
Matplotlib
Scikit-Learn
Theano
TensorFlow
Keras
Chapter 4: Gathering Your Data
Know Your Biggest Business Problem
Places to Look for the Data
Where to Store the Data?
Chapter 5: Organizing and Cleaning the Data
What is Data Preparation?
Why Is Data Preparation So Important?
Steps Involved for Data Preparation
Chapter 6: A Look at Data Mining
The Process of Data Mining
A Look at Data Warehousing
Chapter 7: Adding Machine Learning to the Mix
Why Should I Use Machine Learning?
Supervised Machine Learning
Unsupervised Machine Learning
Reinforcement Machine Learning
Chapter 8: Completing the Data Analysis
What is Data Analysis?
Steps in a Data Analysis?
Chapter 9: The Importance of Data Visualizations to Finish the
Process
Helps You Learn More About Your Customers
Cut Out Fraud and Other Issues
Learn How to Cut Out Waste
How to Handle Your Competition
Make Better Business Decisions
Conclusion