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Alfredo M. Yao, Zest-O

Alfredo Yao grew up in poverty and had to work from a young age to support his family after his father passed away. Despite facing hardships, he pursued his dreams and was able to establish his own printing business. He later discovered flexible foil juice packs and started his own juice company called Zest-O, which became very successful. His strategy was that nothing is impossible with hard work, faith, and perseverance. Socorro Ramos also grew up in poverty and had various jobs as a young girl to support her family. She got a job at a bookstore which she later bought with her husband. Although they faced challenges and had to rebuild their bookstore three times, her entrepreneurial spirit

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101 views

Alfredo M. Yao, Zest-O

Alfredo Yao grew up in poverty and had to work from a young age to support his family after his father passed away. Despite facing hardships, he pursued his dreams and was able to establish his own printing business. He later discovered flexible foil juice packs and started his own juice company called Zest-O, which became very successful. His strategy was that nothing is impossible with hard work, faith, and perseverance. Socorro Ramos also grew up in poverty and had various jobs as a young girl to support her family. She got a job at a bookstore which she later bought with her husband. Although they faced challenges and had to rebuild their bookstore three times, her entrepreneurial spirit

Uploaded by

carantozadjiemae
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Alfredo M.

Yao, Zest-O

Born to a sidewalk vendor and a


brother to five siblings, Alfredo Yao
saw the value of hustling at an
early age.

Yao’s parents sold just about


anything a sidewalk vendor could sell to survive poverty. Due to his father’s early
demise, he was forced to do odd jobs at the age of 12 to help feed their family.

Through the help of his relatives, he was able to finish elementary and high
school. However, even as a working student, he was unable to finance and finish
his college degree. Despite the hardships, the young Alfredo did not stop reaching
for his dreams.

With lots of valuable experiences in the printing industry, he was able to establish
his own printing business and later-on discovered the potential use of “doy” packs
or flexible foil packs as a promising technology to juice packaging and tried to
promote it to local juice companies but nobody accepted it.

This led him into venturing and making his own juice manufacturing business
launching it as Zest-O juice drink and the rest was history.

His strategy: Nothing Is impossible. With hard work, faith, and perseverance, you
can do anything and everything. All it takes is your pure guts to achieve glory.
Socorro Ramos, National Bookstore
Socorro Ramos, known by many
as Nanay Coring, worked
different jobs as a young girl to
sustain the income of her
family. She would even peel off
the paper from discarded
cigarettes only to earn five
centavos. Her siblings also did
jobs in candy factories for a
living.

When her elder sister married


the son of the owner of the reputable Goodwill Bookstore, it helped land her a
position as a salesgirl in one of their stalls. Soon enough, she learned the workings
of the business and met her would-be husband, Jose Ramos.

With just P211 in investment and sheer determination, they were able to build
their own business. Although the odds were initially not in their favor and they
had to rebuild their bookstore three times from scratch, her true entrepreneurial
spirit brought saw her through. She soon achieved her much-awaited success.

Today, National Bookstore has become an institution in Filipino society and has
more than 150 branches scattered nationwide.

Her strategy: Adversity is life’s best teacher. Believe in your own adaptability and
no business will flourish if you’re just open to accepting calamities, conflicts, and
change which are all part of life.

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