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St. Scholastica’s Academy

Tabunok, Talisay City, Cebu
S. Y. 2021-2022
Benedictine Education Mission at the Service of the Human Person
Celebrating 100 years of Benedictine presence in the Island of Cebu
Focus: Hospitality

Keep pages 1-3

Name: Grade and Section: Date distributed: May 7-21, 2022
Subject: E-Commerce Doing Business Online Teacher: Mrs. Jelly P. Opsimar

Objectives:
Explain the basics of marketing online.
Describe the marketing tools on the Internet.
Apply the P.R.A.I.S.E. marketing process in selling online.
Instructional Materials:
Access to LMS (ICT 9 Course)
Cellphone access to data

DO NOT LEAVE EACH OF THE ACTIVITY BLANK IF YOU WANT YOUR MODULE TO BE RECORDED.
A. INTRODUCTION
Instruction.

B. LESSON PROPER

Wouldn’t it be nice if everyone were to be money masters? To be a master of money is not only about
being able to manage money. To be a real money master, one has to be able to promote, distribute, and sell a
product or service. Marketing can mean a lot of things, but the best definitions concern customers’ orientation,
needs, and satisfaction as provided by the seller. Even when the seller and customer do not interface physically,
being social to and connecting with the customer are important to get the trust and patronage of the people, as
the fictional character, Jean Jacques, demonstrates in the book, The Money Master.

Marketing is Social

What is marketing online?

a set of tools and methodologies used for promoting products and services through the internet. It
includes a wider range of marketing elements than traditional business marketing due to the extra channels
and marketing mechanisms available on the internet.

The evolution of marketing online has been driven mostly by social tools and services on the Internet.
The availability of information and the quickness of updating content make the online world ideal for marketing
research. The social aspect of marketing is brought to the fore when one sees how much people share their
opinions, insights, and experience on products to each other. Such information used to come only from surveys.
Now, information on customers and their preferences are available online. On Amazon, clicking on a product
will also show other items that viewers of the current product also clicked on. You can see what items generally
interest people who took a look at the book, Duct Tape Marketing by John Jantsch, for example.

Selling online has resulted in faster transactions, especially for those who use credit or gateway
facilities to make purchases. It all sounds easy, but not without marketing. A big part of success in marketing
“People with integrity do what they say they are going to do. Others have excuses.”
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online is increasing presence to attract more customers and maximizing the channels by which subscribers can
be engaged to promote loyalty.

Do task 1 on page 4.

P.R.A.I.S.E. MARKETING

P.R.A.I.S.E. OF MARKETING PROCESS

Purpose

This starts with the company's mission and vision statements and its core values. Every company starts with a
goal, and as the company grows, the goals for specific strategic areas need to be identified or revisited to re-
establish the company's focus. Here you define goals, write a marketing plan, and a strengths, weakness,
opportunities, and threats (SWOT) analysis.
Key Question: Does the business vision inspire and motivate?

Research
This section is instrumental to planning as it lays the foundation of the whole strategy. It’s lengthy, but
shouldn’t be skipped. It covers much about customers—their wants, needs, segmentation, targeting, as well as
information on the competition.
Key Question: Do you know why customers buy and if they are profitable?
Analyze

This follows research, after all the information has been gathered. It includes analysis of the distribution
channels, pricing, data on the competition, market trends, and insights from the customers themselves, all for
new opportunities for growth of the business.
Key Question: How do I use pricing and solutions to maximize opportunity and create new value for the
customers?

Implement
This is about the application of processes and the methodology for better execution, return on investment
(ROI), and sales. This involves the use of digital, Internet, and social media to create brand awareness, leads,
and customer engagement.
Key Question: What social media tools are best to improve marketing and sales?
Strategies

This concerns the action plan after conclusions and decisions have been established after all the research and
analysis are done. Included here are the following: the positioning statement that makes the business unique,
the development of a marketing objective, a sales plan, and an overall strategy that covers customers, target
market, competition, product, price, promotion, distribution, growth, and innovation.
Key Question: How can the brand be positioned to make it stand out from the others?

Execute and Evaluate

This is the part where marketing and operations come together for better execution of the business. The
evaluation is where you identify metrics that you can record, and, thus measure the success of your marketing.
Key Question: What’s the best way to measure and evaluate the plan?

THE TOOLS OF ONLINE MARKETING RESEARCH

The key to successful marketing online is real-time research. This is made possible through the social and media
tools on the Internet. There’s so much information instantly available now, that services are needed to help you
find what you need. Search engines help you filter through subjects online; news aggregators feed you current
events; social networks and bookmarking sites show who are lingering around specific subjects online; blogs
show people following or commenting on certain posts. Using these tools, a business can connect to potential
customers and feed them information on products and services. Here are some social services online that you
can use to market your business.

1. Social Networking and Bookmarking

This category includes Facebook, Google+, Twitter, and LinkedIn. These services are used by professionals and
companies to get to know their customers as well as for the customers to get to know the company.
2. Polling and Survey
Polls and surveys are excellent for getting customer feedback. WuFoo is used for making survey forms to
embed on your blog. PollDaddy lets you ask a question that you can post on status update sites like Twitter.
TwtPoll offers a similar service. Freedback and Google Docs let you make a form for your blog or website.

“People with integrity do what they say they are going to do. Others have excuses.”
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3. Blogs
Blogs are excellent in promoting a business, but too much selling can turn people off and annoy potential
customers if your blog is like one big advertisement. Great content useful to readers is important.
4. Analysts and Analytic
There are services online that do research and surveys and publish the results online. Such sites include
McKinsey, Forrester, Pew, and IDC. Analytic services, like Google Analytic, collect browsing information on the
people who visit your site, which is good for location targeting. If you’re from the Philippines with a blog about
Filipinos, and analytic show that your visitors are mostly from the US, then it makes sense to target Filipino-
Americans. Know their needs, wants, and aspirations and cater to them. Perhaps they want to connect with
their roots? Are they planning on visiting their mother country?

“People with integrity do what they say they are going to do. Others have excuses.”
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Return this page.
Name: Grade and Section: Date Received: ____________
Subject: E-Commerce Doing Business Online Teacher: Mrs. Jelly P. Opsimar
C. Deepen / Integration
What are the do’s and don't s in marketing online? How will it affects your customer’s trust or getting
more sales? Cite and example.

D. Lesson Synthesis /Wrap Up

Synthesis:
Marketing is all about selling to customers. It is about research and establishing a presence to attract
more customers and foster loyalty. Decision-making is important in marketing. To help businesses make the
right decisions, real-time marketing author, Monique Reece, developed the P.R.A.I.S.E. Marketing Concept,
which relies on social tools in conducting research on customers and to establish a presence online
Knowledge Thermometer
Shade the thermometer according to your level of
understanding about the lesson. All the way up is “hot” or
excellent - means you fully understood the lesson. Halfway
up is “mild” or okay - means you understood some parts of
the lesson. Just above the height is “cold” - means you need assistance in dealing with the lesson.
E. Assignment/Enrichment Activity
A. Task 1: There are many social media influencers who use their social media accounts to
promote product. Do you think it is an effective online marketing strategy and why?

B. Access your LMS account and take the Lesson 7 Quiz. Ask for the class name and class code to
your subject teacher. Before taking the quiz, be reminded of the following.
1. The quiz is only accessible starting from the scheduled date of module distribution to its
scheduled submission.
2. You are only allowed to take the quiz once.
3. Check your internet connection, before the taking the quiz.
4. You are only given an hour to take the quiz.
5. No opening of other tabs.
6. Cheating is not allowed. It will not help you.

“People with integrity do what they say they are going to do. Others have excuses.”