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Module 5 - Lean Canvas

The document provides an overview of the Lean Canvas business model template, which consists of 9 blocks that help founders deconstruct their business idea and key assumptions into a single page business plan. It explains the components of each block, including problem and customer segments, unique value proposition, solution, channels, revenue streams, cost structure, key metrics, and unfair advantage. The Lean Canvas template replaces traditional multi-page business plans with a more concise single page format suitable for startups in the lean startup methodology.

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Jinky Carolino
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98 views38 pages

Module 5 - Lean Canvas

The document provides an overview of the Lean Canvas business model template, which consists of 9 blocks that help founders deconstruct their business idea and key assumptions into a single page business plan. It explains the components of each block, including problem and customer segments, unique value proposition, solution, channels, revenue streams, cost structure, key metrics, and unfair advantage. The Lean Canvas template replaces traditional multi-page business plans with a more concise single page format suitable for startups in the lean startup methodology.

Uploaded by

Jinky Carolino
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MODULE 5:

LEAN CANVAS
INTENDED LEARNING OUTCOMES:

1. Explain the components of the nine blocks that make up a lean canvas model;
2. Present the crafted lean canvas model for an identified startup firm in the class; and
3. Create a lean canvas business model using the provided template.
THREE WIDELY ACCEPTABLE
BUSINESS MODEL CANVASES
1. Value Proposition Canvas
2. Business Model Canvas
3. Lean Canvas
VALUE PROPOSITION CANVAS
The Value Proposition Canvas focuses on understanding customers' problems
and producing products or services that solve them.
VALUE PROPOSITION CANVAS
BUSINESS MODEL
The term business model refers to a company's plan for making a profit. It
identifies the products or services the business plans to sell, its identified target
market, and any anticipated expenses. Business models are important for both
new and established businesses.
BUSINESS MODEL VERSUS BUSINESS PLAN

Business Model Business Plan


A single diagram of A document investors
your business make you write that they
don’t read
7 4
2 1
8
6 3

9 5
LEAN CANVAS
Lean Canvas is a 1-page business plan template created by Ash Maurya that
helps you deconstruct your idea into its key assumptions. It is adapted from Alex
Osterwalder's Business Model Canvas and optimized for Lean Startups. It
replaces elaborate business plans with a single page business model.
LEAN CANVAS
THE PRESCRIBED ORDER
PROBLEM AND CUSTOMER SEGMENTS
UNIQUE VALUE PROPOSITION
Unique Value Proposition
Why you are different and worth buying/getting attention
Some Tips on how to craft a UVP
• Be different, but make sure your difference matters
• Target early adopters
• Focus on finished story benefits
Example resume building service
• A feature - “professionally designed templates”
• Benefit – “eye catching resume that stands out”
• Finished story benefit – “landing your dream job”
• Pick your words carefully and own them
• Performance – BMW
• Design – Audi
• Prestige – Mercedes
Picking a few key words that you consistently use also drives your search engine optimization
(SEO) ranking
• Answer what, who and why
• Study other good UVP’s
UNIQUE VALUE PROPOSITION
SOLUTION
CHANNELS
• Freer versus Paid
• Inbound versus outbound
Examples inbound channels
• Blogs
• SEO
• Ebooks
• White papers
Examples of outbound channels
• Print/TV ads
• Trade shows
• Cold calling
• Direct versus automated
• Direct versus indirect
• Retention before referral
CHANNELS
REVENUE STREAMS AND COST STRUCTURE
KEY METRICS
Find the key number that tells you how your business is doing in real time,
before you get the sales report

Source Dave McClure’s Pirate Metrics


KEY METRICS
UNFAIR ADVANTAGE
A real unfair advantage is something that cannot be easily copied or bought

How can/will you make yourself different and make your difference matter

Some examples
• The right “expert” endorsements
• Existing customers
• SEO ranking
UNFAIR ADVANTAGE
THANK YOU!
Any Questions?

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