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Research

This document provides an overview of home market research. It defines research as a systematic inquiry to describe, explain, predict, and control observed phenomena using both inductive and deductive methods. The document notes that research is conducted for various purposes, such as to identify new customers, understand existing customers, set goals, develop strategies, address challenges, and identify opportunities. It outlines some key characteristics of research, including following a systematic approach, using logical reasoning, analyzing real-time data from natural settings in-depth, generating new questions from existing data, and ensuring accuracy.

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Riel Banggot
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31 views

Research

This document provides an overview of home market research. It defines research as a systematic inquiry to describe, explain, predict, and control observed phenomena using both inductive and deductive methods. The document notes that research is conducted for various purposes, such as to identify new customers, understand existing customers, set goals, develop strategies, address challenges, and identify opportunities. It outlines some key characteristics of research, including following a systematic approach, using logical reasoning, analyzing real-time data from natural settings in-depth, generating new questions from existing data, and ensuring accuracy.

Uploaded by

Riel Banggot
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Home Market Research

What is Research: Definition,


Methods, Types & Examples

The search for knowledge is closely linked to the object of study; that is, to the
reconstruction of the facts that will provide an explanation to an observed event and
that at first sight can be considered as a problem. It is very human to seek answers and
satisfy our curiosity. Let’s talk about research.

Content Index

1. What is Research?
2. What are the characteristics of research?
3. What is the purpose of research?
1. Comparative analysis chart
4. Types of research methods and example
1. Qualitative methods
2. Quantitative methods
5. 8 tips for conducting accurate research

What is Research?
Research is the careful consideration of study regarding a particular concern
or research problem using scientific methods. According to the American sociologist
Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and
control the observed phenomenon. It involves inductive and deductive methods.”

Inductive methods analyze an observed event, while deductive methods verify the
observed event. Inductive approaches are associated with qualitative research, and
deductive methods are more commonly associated with quantitative analysis.

Research is conducted with a purpose to:

 Identify potential and new customers


 Understand existing customers
 Set pragmatic goals
 Develop productive market strategies
 Address business challenges
 Put together a business expansion plan
 Identify new business opportunities

What are the characteristics of research?


1. Good research follows a systematic approach to capture accurate data.
Researchers need to practice ethics and a code of conduct while making
observations or drawing conclusions.
2. The analysis is based on logical reasoning and involves both inductive and
deductive methods.
3. Real-time data and knowledge is derived from actual observations in natural
settings.
4. There is an in-depth analysis of all data collected so that there are no
anomalies associated with it.
5. It creates a path for generating new questions. Existing data helps create
more research opportunities.
6. It is analytical and uses all the available data so that there is no ambiguity in
inference.
7. Accuracy is one of the most critical aspects of research. The information
must be accurate and correct. For example, laboratories provide a controlled
environment to collect data. Accuracy is measured in the instruments used,
the calibrations of instruments or tools, and the experiment’s final result.

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