FIVE TYPES OF MEDIA MEDIA LITERACY

is the process of understanding and

LANGUAGES:
MEDIA AND
using the mass media in an assertive
and non-passive way.
WRITTEN LANGUAGE
represents a spoken or gestural language
MEDIA LANGUAGE
is the way in which the meaning of a

INFORMATION
by means of a writing system. media text is conveyed to the
VERBAL LANGUAGE audiences.
It is how the language is delivered. The
contexts used are an important factor in
AUDIENCES
refers to the group of consumers for

LANGUAGES
the way meaning is generated for the whom a media text was constructed
audience. as well as anyone else exposed to the
NON-VERBAL LANGUAGE text
Related to body languages such as gestures
and body actions. The meaning is received TWO TYPES OF
AUDIENCE:
and understood by the audience through
the way an actor uses his/her body
VISUAL LANGUAGE
Visual language is a form of communication 1.TARGET AUDIENCE
that uses visual elements as opposed to refers to the group of people whom a
formal written language to convey media text is especially addressed
meaning or an idea. because of a set of characteristics
AURAL LANGUAGE that they share, such as age, gender,
Aural language is the second most basic profession, class, and so on.
PISIAO, LEE
language skill aside from oral. When we say
“aural”, it refers to the language as we hear 2.ACTIVE AUDIENCE
it, while “oral” is about the language that
we say.
refers to the theory that people
receive and interpret media
SOQUEÑO, RENZ
GENRE messages as if it is the light of their
own history, perspective, and
ST12P1
The word “genre” is the French word experiences so that different groups
meaning “type” or “class.” Media genres of people may interpret the same
appear within a medium (film, television message in different ways.
etc.) such as the “horror” film or the
television “situation comedy”
 2.WRITTEN CODES
Written codes refer to the use of
CODES
Codes are systems of signs that create
language style and textual layout
meaning when put together.
(headlines, caption, speech bubbles,
language style, etc.) Written codes
are formal written languages used in The study
SEMIOTICS
of signs that create
CONVENTIONS a media product. meanings.
the generally accepted ways of doing
something.
3.TECHNICAL CODES
Ways in which equipment is used to SEMIOTICS THEORY
a way to explain how an audience
tell the story. This includes camera
comprehends.

3 TYPES OF CODES
techniques, angle, music, or framing.

FORM CONVENTIONS CAMERAWORK

Camerawork refers to how the
1. SYMBOLIC CODE
Form conventions are certain ways of camera is operated, positioned a way to explain how an audience
what we expect for the types of and moved for specific effects. comprehends.
media’s codes to be Aspects of camerawork include
arranged. positioning, movement, framing,
SETTING
Setting is the time and place of the
exposure, and lens choice.
narrative.
EDITING
STORY CONVENTIONS Editing is the process of
choosing, manipulating and
MISE EN SCENE
Mise en scene is a French term that
Story conventions are common
narrative structures and arranging images and sound. means “everything within the
understandings that are common in AUDIO frame.” In media terms, It is the
storytelling media products. Audio is the expressive or description of all the objects within a
naturalistic use of sound and can frame of the media product and how
either be diegetic or non- they have been arranged.

GENRE CONVENTIONS
Genre conventions point to the
diegetic. The three aspects of
audio are dialogue, sound
ACTING
Actors portray characters in media
common use of tropes, characters, effects, and music products and contribute to
character development, creating
settings, or themes in a particular type LIGHTNING tension or advancing the narrative.
of medium. Lighting is the manipulation of
natural or artificial light to COLOR
selectively highlight specific Color has highly cultural and strong
elements of the scene. connotations.