ecommerceDB Country Reports

eCommerce in Chile 2021

With data
on the top
100 stores
November 2021
ecommerceDB Country Report
Report overview

The ecommerceDB Country Report ”eCommerce in Chile 2021” provides

a comprehensive overview of the state of the Chilean eCommerce
market regarding consumers, markets, and its top 100 online stores in
2020.
The analysis in this Country Report is based on exclusive data from
ecommerceDB.com, the Statista Digital Market Outlook, and the Statista
Global Consumer Survey. It depicts significant data about

online shoppers in Chile, providing detailed insights about Stefanie Eden Anna-Lena Hoyer
their shopping interests, attitudes, and shopping patterns
Director ecommerceDB Team Lead ecommerceDB Reports

the Chilean eCommerce market, including net sales

developments and forecasts, as well as extensive KPI
analyses

the competitive landscape in the Chilean eCommerce

market with key facts about the top players, category
analyses, and a full list of the Chilean top 100 stores
David Niemeier Lukas Peters
Junior Analyst Analyst

We hope our report proves to be useful and informative for you.

2
Content

01 Introduction 04 Chilean stores: top 100 analysis

▪ Facts about Chilean eCommerce ▪ Chilean top stores
▪ Country snapshot: Chile ▪ Category insights
▪ Top 100 ranking

02 Consumers in Chile 05 Appendix

▪ Online shopper characteristics
▪ Online behavior
▪ Online shopping

03 The Chilean eCommerce market

▪ Market structure
▪ KPI analysis

3
 Introduction
This chapter summarizes some of the key findings of this
report and provides general information about the country.

▪ Facts about Chilean eCommerce

▪ Country snapshot: Chile

4
Facts about Chilean eCommerce: key findings

12 million 86% 63%

Consumers eCommerce users in Internet eCommerce
2021 penetration penetration

US$3bn 72% Toys, Hobby

Market
& DIY
Net sales 2020 in Net sales growth Biggest category based
Chile¹ 2018-20201 on Chilean net sales¹

65%
Top 5 Chilean online stores Net sales share of the
Stores by net sales top 5 Chilean stores in
top 100 total net sales

1: of the top 100 online stores in Chile

5 Sources: Statista Digital Market Outlook 2021, Statista Global Consumer Survey 2021, ecommerceDB.com as of October 2021
Country snapshot: Chile

Key facts 2021: Chile

Capital Santiago

Population 19.2m
Population, aged 15–64 years 13.1m
Households 5.5m
Urban population share 87%
Total current GDP1 US$307.9bn
Current GDP1 per capita US$16,028
Consumer spending1 per capita US$10,003
Internet penetration 85.6%
Smartphone penetration 84.4%
Broadband subscriptions2 19.1
Average connection speed 16 Mbits/s
Social media penetration 84.6%

1: Current prices 2: Per 100 people

6 Sources: Statista 2021 based on the IMF, World Bank, UN, Eurostat, national statistical offices, and the ITU
 Consumers in Chile
This chapter describes the specifics of online shoppers in
Chile and provides detailed insights about their shopping
interests, attitudes, and shopping patterns. It includes
comparisons with the U.S., the second biggest eCommerce
market worldwide.

▪ Online shopper characteristics

▪ Online behavior
▪ Online shopping

7
The online shopper in Chile
Key findings

Online shopper characteristics

▪ The number of eCommerce users is expected to grow by 11% to 13 million users in Chile by 2025

▪ 37% of online shoppers in Chile have a high household income

Online behavior
▪ 63% of the population in Chile shops online

▪ The top 3 interests of online shoppers in Chile are Clothing, Shoes, and Consumer Electronics

Online shopping
▪ 68% of online shoppers in Chile research online when planning a major purchase

▪ Consumer Electronics are mainly searched for and purchased online

▪ Clothing and Consumer Electronics are the main categories for online shopping in Chile

8
The number of eCommerce users is expected to grow
by 11% to 13 million users in Chile by 2025
Online shopper characteristics: user development

Number of eCommerce users in selected countries in millions

2021 2025
24%

1,224

988
11%

291
263

6% 6%

65 68 62 11%
59
12 13

9 Sources: Statista Digital Market Outlook 2021

37% of online shoppers in Chile have a high
household income
Online shopper characteristics: demographics

Gender Income
Male Female Chile U.S.
Low Middle High

33% 30% 37%

33% 32% 34%

50% 49% Age

U.S. 51% 50%
Chile U.S.
28%
24% 24%
22%
19% 20% 19%
17% 16%
13%

Chile 18 -24 years 25-34 years 35-44 years 45-54 years 55-64 years

“What is your gender?“; Single Pick; “How old are you?“; Single Pick; “About how high is the annual gross income that your total household
disposes of, before tax and contributions?”; Single Pick; Base: n=1,004 online shoppers in Chile; n=4,865 online shoppers in the U.S. (split
sample)
10 Sources: Statista Global Consumer Survey 2021 - Update 1 as of October 2021
 UK 86% 92%

11
Norway 85% 92%
Netherlands 80% 87%
Saudi Arabia 80% 90%
Japan 80% 92%
Sweden 80% 91%
U.S. 79% 91%
Germany 77% 88%
Australia 75% 86%
South Korea 74% 92%
France 74% 84%
Canada 72% 96%
Finland 72% 91%

Sources: Statista Digital Market Outlook 2021

Switzerland 72% 90%
Denmark 71% 93%
Austria 71% 86%
Online behavior: eCommerce penetration

Ireland 71% 79%

UAE 69% 96%
China 68% 72%
New Zealand 67% 91%
eCommerce1 and internet penetration rate in 2021

Belgium 67% 87%

Spain 63% 83%
Chile 63% 86%
eCommerce penetration1

Croatia 59% 79%

Italy 59% 74%
Argentina 58% 79%
Indonesia 57% 73%
Czechia 57% 82%
Poland 56% 81%
Hungary 54% 78%
Slovenia 54% 79%
Brazil 54% 76%
Internet penetration

Greece 53% 74%

Vietnam 53% 74%
Serbia 53% 79%
Portugal 52% 76%
Thailand 52% 79%
1: Share of consumers who have purchased at least one product online in the past 12 months in the total population of the respective country
63% of the population in Chile shops online

Lithuania 52% 78%

Slovakia 51% 80%
Colombia 50% 67%
Romania 48% 76%
Turkey 48% 77%
Israel 47% 86%
India 46% 61%
Russia 45% 77%
Bulgaria 44% 68%
Mexico 44% 65%
The top 3 interests of online shoppers in Chile are
Clothing, Shoes, and Consumer Electronics
Online behavior: interest in product categories

Top 10 interests1 Chile Gender Age U.S.

All respondents Male Female 18–24y|25–34|35–44y|45–54y|55–64y All respondents

Clothing 75% 46% 54% 17% 29% 26% 18% 10% 77%

Shoes 73% 45% 55% 17% 28% 26% 18% 11% 73%

Consumer Electronics 65% 57% 43% 17% 31% 26% 17% 9% 63%

Food & Drinks 58% 47% 53% 17% 26% 26% 17% 14% 75%

Household Appliances 55% 51% 49% 12% 29% 28% 19% 12% 43%

Cosmetics & Body Care 54% 33% 67% 15% 27% 26% 19% 14% 44%

Books, Movies, Music & Games 52% 49% 51% 19% 30% 25% 17% 9% 61%

Furniture & Household Goods 45% 41% 59% 14% 27% 27% 19% 13% 42%

Drugstore & Health Products 44% 40% 60% 12% 22% 26% 20% 20% 38%

Travels 43% 49% 51% 16% 30% 26% 17% 10% 39%

1: Among online shoppers in Chile

“Which of these products and services are you interested in?“; Multi Pick; Base: n= 1,004 online shoppers in Chile; n= 4,865 online shoppers in
the U.S. (split sample)
12 Sources: Statista Global Consumer Survey 2021 - Update 1 as of October 2021
68% of online shoppers in Chile research online when
planning a major purchase
Online shopping: attitudes

Agreement with statements

Chile U.S.

When I plan a major purchase, I always do some research on the

68% 61%
internet first

Customer reviews on the internet are very helpful 66% 56%

I prefer to use my smartphone or tablet to research on products and to

53% 36%
make major new purchases

I miss the shopping experience when I shop online 44% 19%

I want to see an item before I buy it 39% 36%

When I order an item, I prefer express shipping 38% 26%

When I buy an item, I want to hold it in my hand the same day 31% 19%

I usually manage habitual / recurrent orders directly via my smartphone

29% 17%
or tablet

Sometimes I deliberately order more items than I want to keep 17% 11%

"Which of these statements do you agree with?“; Multi Pick; Base: n= 1,004 online shoppers in Chile; n= 4,865 online shoppers in the U.S. (split
sample)
13 Sources: Statista Global Consumer Survey 2021 - Update 1 as of October 2021
 Consumer Electronics are mainly searched for and
purchased online
Online shopping: customer journey

Share of consumers in Chile who primarily search for and purchase a product online in %
Share of consumers in Chile who have ordered items from these categories online in the past 12 months

55 Purchased online, no online research Purchased and researched online

50
Clothing Consumer Electronics
45
Purchased primarily online

40
Household Appliances
Shoes
35 Food & Drinks
30 Books, Movies, Music & Games

25 Furniture & Household Goods

Pet Products Cosmetics & Body Care
20 Bags & Accessories Drugstore & Health Products
15 Stationery & Hobby Supplies
DIY & Garden Products Sports & Outdoor Products
10
Toys & Baby Products
5
Neither researched nor purchased online Researched online, no online purchase
5 10 15 20 25 30 35 40 45 50 55 60 65 70 75

Searched for primarily online

“For which of these products do you mostly look for information online?”; Multi pick; "Which of these products do you mostly buy/order online?“;
Multi pick; "Which of these items have you bought online in the past 12 months?“; Multi pick; Base: n= 1,047 all respondents
14 Sources: Statista Global Consumer Survey 2021 - Update 1 as of October 2021
Clothing and Consumer Electronics are the main
categories for online shopping in Chile
Online shopping: purchases by category

Top 10 categories1 Chile Gender Age U.S.

All respondents Male Female 18–24y|25–34|35–44y|45–54y|55–64y All respondents

Clothing 57% 42% 58% 17% 29% 25% 19% 10% 59%

Consumer Electronics 50% 58% 42% 14% 30% 28% 17% 11% 36%

Shoes 50% 47% 53% 18% 28% 25% 19% 11% 47%

Food & Drinks 46% 49% 51% 15% 28% 25% 18% 14% 29%

Household Appliances 37% 51% 49% 12% 25% 26% 22% 16% 19%

Cosmetics & Body Care 32% 32% 68% 14% 27% 26% 18% 16% 32%

Drugstore & Health Products 29% 39% 61% 13% 28% 24% 18% 17% 25%

Books, Movies, Music & Games 29% 48% 52% 18% 33% 25% 15% 9% 40%

Furniture & Household Goods 26% 47% 53% 12% 25% 31% 21% 12% 19%

Pet Products 24% 35% 65% 16% 31% 23% 18% 12% 28%

1: For online purchases among online shoppers in Chile

“Which of these items have you bought online in the past 12 months?“; Multi Pick; Base: n= 1,004 online shoppers in Chile; n= 4,865 online
shoppers in the U.S. (split sample)
15 Sources: Statista Global Consumer Survey 2021 - Update 1 as of October 2021
 The Chilean eCommerce
market
This chapter contains an in-depth analysis of the Chilean
eCommerce market and draws international comparisons. It
shows net sales developments and forecasts, insights into
sales channels, and extensive KPI analyses, e.g. payment
and shipping methods.

▪ Market structure
▪ KPI analysis

16
The Chilean eCommerce market
Key findings

Criteria Assessment of the Chilean eCommerce market

Growth ▪ The market volume of the top 100 Chilean online stores has increased by 72% since 2018
potential ▪ The market volume of the top 5 Chilean stores has increased by 74% since 2018

Net sales ▪ The top 5 stores account for 65% of the top 100 net sales in Chile in 2020
distribution ▪ The top 6-25 stores account for 28% of the top 100 net sales in Chile in 2020

▪ Electronics & Media has the highest online share among all Chilean categories
Online share of
▪ An international comparison of online shares shows that there is the potential for a higher online penetration in
total retail sales
all Chilean categories

Share of online ▪ In terms of numbers, 20% of the top 100 Chilean stores are pure players
pure players ▪ In China, the share of pure players is higher in terms of numbers (50%) and in terms of sales (74%)

17
With US$1,111 billion, China was undisputedly the
biggest eCommerce market in 2020
Market structure: country comparison

eCommerce revenues in billion US$ in 2020

US$0.1bn US$1.111bn Country out of scope

▪ In 2020, the global1 eCommerce

market was worth US$2.5 trillion
in revenues

▪ China remains by far the largest

eCommerce market worldwide
2 with revenues of US$1,111 billion
in 2020

▪ Next to China, the U.S., Japan, the

United Kingdom and Germany
also rank among the top 5
eCommerce countries in terms of
revenues in 2020

1: Countries covered by the Statista Digital Market Outlook

18 Sources: Statista Digital Market Outlook 2021
The market volume of the top 100 Chilean online
stores has increased by 72% since 2018
Market structure: net sales development

eCommerce net sales of the top 100 online stores in Chile in billion US$

3.8

+72%

3.2

2.2

1.8

2018 2019 2020 2021¹

Note: based on the top 100 online stores by net sales in Chile in the respective year
1: Forecast
19 Sources: ecommerceDB as of October 2021
With about US$766 million, Toys, Hobby & DIY is the
largest category in Chilean eCommerce
Market structure: category split

eCommerce net sales of the top 100 online stores in Chile in million US$ in 2020
766.3
746.5 750.1

Bags & Accessories Toys & Baby Household

636.6 Appliances

Footwear Sports & Outdoor

Hobby & Stationery Furniture &

Apparel Homeware

253.6
DIY, Garden & Pets

Fashion Electronics & Media Toys, Hobby & DIY Furniture & Food &
Appliances Personal Care

20 Sources: ecommerceDB as of October 2021

The top 5 stores account for 65% of the top 100 net
sales in Chile in 2020
Market structure: net sales distribution among top stores

Net sales distribution among the top 100 Chilean online stores in 2020 in million US$
65% 28% 7%

2,038.7 882.0 232.3

Top 1–5 Top 6–25 Top 26–100

Note: Due to rounding, the sum may exceed 100%

21 Sources: ecommerceDB as of October 2021
The market volume of the top 5 Chilean stores has
increased by 74% since 2018
Market structure: concentration development

eCommerce net sales of the top online stores in Chile in million US$
Top 5 Top 6 - 25 Top 26 - 100

2,415.2
+74%

2,038.7

1,414.9

1,172.3
1,106.1

882.0

611.2
514.2

232.3 280.6
147.5 173.5

2018 2019 2020 2021¹

Note: based on the top 100 online stores by net sales in Chile in the respective year
1: Forecast
22 Sources: ecommerceDB as of October 2021
Electronics & Media has the highest online share
among all Chilean categories
Market structure: online shares in selected retail markets

Comparison of online shares to highest and lowest shares in 2020

Fashion Electronics & Media Furniture & Appliances Food & Personal Care

Chile 9.3% Chile 23.1% Chile 16.4% Chile 0.8%

U.S. 22.4% U.S. 51.0% U.S. 22.4% U.S. 3.3%

Americas high/low
Jamaica 1.7% Honduras 3.5% Honduras 2.3% Honduras 0.1%

China 48.4% China 62.6% China 49.2% China 10.8%

Top 5 eCommerce
countries1
high/low
Japan 16.7% Japan 31.5% Japan 14.1% U.S. 3.3%

Note: Only the categories for which data is available are displayed.
1: By revenues in 2020: China, U.S., Japan, UK, Germany
23 Sources: Statista Digital Market Outlook 2021
In terms of numbers, 20% of the top 100 Chilean
stores are pure players
Market structure: sales channels

2020 share of online pure players in selected countries Key findings

By no. of stores By net sales in US$ ▪ In terms of numbers, 20% of the top 100 Chilean stores are online
pure players, i.e., stores that sell exclusively online

50% ▪ As far as net sales are concerned, 7% of net sales of the Chilean top
China 100 online stores are generated by online pure players
74%
▪ In China, the share of pure players is higher in terms of numbers
(50%) and in terms of sales (74%)
40%
Germany
41% ▪ Among the countries analyzed, Chile has the lowest share of pure
players, both in terms of numbers and in terms of net sales

34%
UK
35% Methodology
▪ Stores are defined as pure players if they do not sell via bricks &
31% mortar
U.S.
36%
▪ The analysis is based on data of ecommerceDB.com for the top 500
stores for which multichannel information is available
20%
Chile ▪ Stores are allocated to the country in which their main net sales are
7% generated

Note: based on the top 100 online stores by net sales in Chile and the respective countries in 2020 for which information is available.
24 Sources: ecommerceDB as of October 2021
Cards are the payment method offered most by the
top 100 Chilean online stores
KPI analysis: payment analytics (1/2)

Share of the top 100 Chilean online stores with at least one payment method belonging to the following categories¹

Cards 97%

eWallets 39%

Bank transfer 31%

Invoice/Installment 23%

Cash on delivery 10%

Direct Debits 6%

Other² 21%

1: A store can offer more than one payment method (Multi-Pick) 2: Includes gift cards
Note: based on the top 100 online stores by net sales in Chile in 2020 for which payment information is available
25 Sources: ecommerceDB as of October 2021
92% of the top Chilean stores offer payment by Visa
and Mastercard
KPI analysis: payment analytics (2/2)

Top 3 provider by payment method offered by the top 100 Chilean online stores
Cards eWallets Other1
92% 92%
86%

31%

18% 17% 17%

13% 11%

Visa Mastercard American MercadoPago Servipag webpay Cash in Giftcard Installment

Express advance

1: Payment providers other than Cards and eWallets

Note: based on the top 100 online stores by net sales in Chile in 2020 for which payment information is available; a store can offer more than
one payment method (Multi-Pick)
26 Sources: ecommerceDB as of October 2021
The top shipping provider of the top 100 Chilean
online stores is Click & Collect
KPI analysis: shipping service provider

Share of top 100 Chilean online stores that work with the following selected shipping service providers¹
62%

33%

28%

12%
10%

3%
2% 2%

Click & Collect Chilexpress Correos de Chile Blue Express starken Pullman Cargo DHL TNT

1: A store can work with more than one shipping service provider (Multi-Pick)
Note: based on 82% of the top 100 online stores by net sales in Chile in 2020 for which shipping information is available and known
27 Sources: ecommerceDB as of October 2021
When it comes to social media, Chilean online stores
mainly use Facebook
KPI analysis: social media activity (1/2)

Share of Chilean stores that use social media networks Activity Score¹ 2020

Facebook

94% 1.8

Twitter

64% 1.4

1: Score from 0 to 5 based on the frequency of posted content by the account and the interaction of the social media users with the posted
content. A higher score represents a greater activity of the account posting content frequently together with a higher interaction of the social
media users reacting to posts in form of the number of likes, shares, and comments.
Note: based on the top 100 online stores by net sales in Chile in 2020 for which social media information is available
28 Sources: ecommerceDB as of October 2021
With 86%, stores offering Food & Personal Care have
the highest percentage of Twitter usage
KPI analysis: social media activity (2/2)

Share of Chilean stores that use social media networks¹

Fashion Electronics & Media Toys, Hobby & DIY Furniture & Appliances Food & Personal Care

100% 100% 100%

97%

86%
82% 80%

58% 59%

43%

1: Stores by main category

Note: based on the top 100 online stores by net sales in Chile in 2020 for which social media information is available
29 Sources: ecommerceDB as of October 2021
VTEX is the shop software most frequently used by the
top 100 Chilean stores
KPI analysis: shop software

Distribution of selected shop software used by Chilean online stores in 2021¹

25%

18%
17%

8%
7% 7%

3%

VTEX PrestaShop Magento Shopify Salesforce Oracle Commerce IBM Websphere

Commerce Cloud Commerce

1: A store can use more than one shop software (Multi-Pick)

Note: based on the 75% of the top 100 online stores by net sales in Chile in 2020 for which information about shop software is available and
known
30 Sources: ecommerceDB as of October 2021
 Chilean stores:
top 100 analysis
This chapter gives an overview of the player landscape in the
Chilean eCommerce market: It includes key facts, the top
players, profound category analyses, and a full list of the
Chilean top 100.

▪ Chilean top stores

▪ Category insights
▪ Top 100 ranking

31
Chilean stores: top 100 analysis
Key findings

Criteria Assessment of the Chilean top 100 online stores

▪ Falabella.com heads the list of top 10 Chilean stores

Chilean top stores
▪ On average, Chilean top stores achieved a year-over-year growth of 28% in 2021

▪ 49% of online stores in Chile among the top 100 are active in Fashion
Top stores in Fashion
▪ Falabella.com is the largest player, while shein.com leads in terms of growth

Top stores in ▪ 30% of online stores in Chile among the top 100 are active in Electronics & Media
Electronics & Media ▪ Falabella.com is the largest player, while motorola.cl leads in terms of growth

Top stores in Toys, ▪ 65% of online stores in Chile among the top 100 are active in Toys, Hobby & DIY
Hobby & DIY ▪ Lider.cl is the largest player, while centralvet.cl leads in terms of growth

Top stores in Fur- ▪ 19% of online stores in Chile among the top 100 are active in Furniture & Appliances
niture & Appliances ▪ Falabella.com is the largest player, while ripley.com.pe leads in terms of growth

Top stores in Food & ▪ 17% of online stores in Chile among the top 100 are active in Food & Personal Care
Personal Care ▪ Lider.cl is the largest player, while ewine.cl leads in terms of growth

32
Falabella.com heads the list of top 10 Chilean stores
Chilean top stores: top 10 stores by net sales

Rank Store Net sales in Chile in million US$ in 2020 Main category Share of top 100¹

1 falabella.com 673 Electronics & Media 21.4%

2 ripley.cl 456 Electronics & Media 14.5%

3 lider.cl 427 Toys, Hobby & DIY 13.5%

4 paris.cl 324 Toys, Hobby & DIY 10.3%

5 easy.cl 158 Furniture & Appliances 5.0%

6 sodimac.cl 128 Toys, Hobby & DIY 4.1%

7 jumbo.cl 92 Food & Personal Care 2.9%

8 abcdin.cl 85 Furniture & Appliances 2.7%

9 lapolar.cl 78 Furniture & Appliances 2.5%

10 pcfactory.cl 77 Electronics & Media 2.4%

1: Share of the store’s eCommerce net sales of total eCommerce net sales of the top 100 online stores in Chile in 2020
33 Sources: ecommerceDB as of October 2021
On average, Chilean top stores achieved a year-over-
year growth of 28% in 2021
Chilean top stores: store comparison

Net sales in Chile and growth¹ of the top 100 Chilean stores in 2020

Top 51 - 100 Top 11 - 50 Top 10

110
100 centralvet.cl
90
Estimated net sales growth 2020-20211

80 ultimatefitness.cl
70 motorola.cl
60 shein.com
shopcaterpillar.cl
50 buscalibre.cl adidas.cl
40 salcobrand.cl lapolar.cl
puma.com ripley.cl
30
20 corona.cl
nike.com sodimac.cl easy.cl lider.cl falabella.com
10 tottus.cl jumbo.cl paris.cl
pcfactory.cl
0 abcdin.cl
promovil.cl dafiti.cl
-10
-20 Ø Arithmetical mean
gearbest.com
-30
0 10 20 30 40 50 60 70 80 90 130 140 150 160 320 430 440 450 460 670 680

Net sales in Chile in million US$ in 2020

1: Estimated total net sales growth 2020-2021

Note: based on the top 100 online stores by net sales in Chile in 2020. Stores that are no longer online in 2021 are not considered in this
analysis
34 Sources: ecommerceDB as of October 2021
The top 5 Chilean stores accounted for 65% of the net
sales of the top 100 stores in 2020
Chilean top stores: net sales distribution

Cumulative eCommerce net sales distribution of the top¹ 100 stores in Chile in 2020

Top 5 Top 25 Top 50 Top 75 Top 100

65% 93% 97% 99% 100%

Reading support: In 2020, cumulated net sales of the top 25 Chilean online stores¹ accounted for 93% of the overall eCommerce net sales of the top
100 online stores in the Chilean market.

1: By eCommerce net sales in Chile in 2020

35 Sources: ecommerceDB as of October 2021
When it comes to the top 3 stores by categories,
falabella.com takes first place in 3 out of 5 categories
Category insights: top 3 stores

Category Top 3 players¹ Net sales in Chile in million US$ in 2020²

falabella.com 168.4
ripley.cl 91.1
paris.cl 81.1
Fashion

falabella.com 202.0
ripley.cl 136.7
lider.cl 115.3
Electronics & Media

lider.cl 128.1
falabella.com 101.0
Toys, Hobby & DIY paris.cl 97.3

falabella.com 202.0
ripley.cl 136.7
Furniture & Appliances easy.cl 110.8

lider.cl 89.6
jumbo.cl 55.0
Food & Personal Care ripley.cl 45.6

1: Top 3 stores by net sales in Chile in 2020 2: In the respective category

36 Sources: ecommerceDB as of October 2021
49% of online stores in Chile among the top 100 are
active in Fashion
Category insights: fashion

Fashion relevance among top 100 stores¹ Distribution of top stores1

No. of stores Net sales share2

All Fashion 100%

49
stores

16%
49% Pure players 15

Fashion is the
20%
20% most relevant 21
segment

49 online 20%
stores US$ 0.63 bn At least one
other segment 63%
Share of stores with Fashion net Share of Fashion net sales 13
with higher net
sales in top 100 stores in Chile in eCommerce net sales of sales share
the top 100 stores in Chile

1: Top stores by net sales in Chile in 2020 2: Fashion net sales share
Note: based on the top 100 online stores by net sales in Chile in 2020 - stores with at least 10% net sales of the store’s total net sales within this
category or store is among the top 10 players in Chile.
37 Sources: ecommerceDB as of October 2021
Falabella.com is the largest player, while shein.com
leads in terms of growth
Category insights: fashion

Top stores by category net sales 2020 in million US$1 Top stores by estimated net sales growth 2020-20212

falabella.com 168 shein.com 62%

ripley.cl 91 bananarepublic.cl 52%

paris.cl 81 romwe.com 49%

shein.com 53 zara.com 48%

dafiti.cl 40 arrow.cl 47%

1: Top stores by net sales in the category Fashion in Chile 2: Estimated net sales growth 2020-2021 (only stores with main category Fashion considered)
Note: based on the top 100 online stores by net sales in Chile in 2020 - stores with at least 10% net sales of the store’s total net sales within this category or
store is among the top 10 players in Chile. Stores that are no longer online in 2021 are not considered in this analysis.
38 Sources: ecommerceDB as of October 2021
30% of online stores in Chile among the top 100 are
active in Electronics & Media
Category insights: electronics & media

Electronics & Media relevance among top 100 stores¹ Distribution of top stores1

No. of stores Net sales share2

All Electronics
100%
& Media 30
stores

7%
Pure players 5

30% Electronics &

24% Media is the 15%
13
most relevant
segment

30 online
stores US$ 0.74 bn At least one
other segment 78%
Share of stores with Share of Electronics & Media net 12
with higher net
Electronics & Media net sales sales in eCommerce net sales of sales share
in top 100 stores in Chile1 the top 100 stores in Chile

1: Top stores by net sales in Chile in 2020 2: Electronics & Media net sales share
Note: based on the top 100 online stores by net sales in Chile in 2020 - stores with at least 10% net sales of the store’s total net sales within this
category or store is among the top 10 players in Chile.
39 Sources: ecommerceDB as of October 2021
Falabella.com is the largest player, while motorola.cl
leads in terms of growth
Category insights: electronics & media

Top stores by category net sales 2020 in million US$1 Top stores by estimated net sales growth 2020-20212

falabella.com 202 motorola.cl 75%

ripley.cl 137 beststore.cl 56%

lider.cl 115 killstore.cl 48%

paris.cl 65 buscalibre.cl 45%

pcfactory.cl 54 spdigital.cl 38%

1: Top stores by net sales in the category Electronics & Media in Chile 2: Estimated net sales growth 2020-2021(only stores with main category Electronics &
Media considered)
Note: based on the top 100 online stores by net sales in Chile in 2020 - stores with at least 10% net sales of the store’s total net sales within this category or
store is among the top 10 players in Chile. Stores that are no longer online in 2021 are not considered in this analysis.
40 Sources: ecommerceDB as of October 2021
65% of online stores in Chile among the top 100 are
active in Toys, Hobby & DIY
Category insights: toys, hobby & DIY

Toys, Hobby & DIY relevance among top 100 stores¹ Distribution of top stores1

No. of stores Net sales share2

All Toys, Hobby 100%

65
& DIY stores

65%

4%
Pure players 15

Toys, Hobby &

24% DIY is the 56%
12
most relevant
segment

65 online
stores US$ 0.76 bn At least one
other segment 40%
Share of stores with Toys, Share of Toys, Hobby & DIY net 38
with higher net
Hobby & DIY net sales in sales in eCommerce net sales sales share
top 100 stores in Chile1 of the top 100 stores in Chile

1: Top stores by net sales in Chile in 2020 2: Toys, Hobby & DIY net sales share
Note: based on the top 100 online stores by net sales in Chile in 2020 - stores with at least 10% net sales of the store’s total net sales within this
category or store is among the top 10 players in Chile.
41 Sources: ecommerceDB as of October 2021
Lider.cl is the largest player, while centralvet.cl leads in
terms of growth
Category insights: toys, hobby & DIY

Top stores by category net sales 2020 in million US$1 Top stores by estimated net sales growth 2020-20212

lider.cl 128 centralvet.cl 102%

falabella.com 101 amigales.cl 78%

paris.cl 97 ultimatefitness.cl 76%

sodimac.cl 90 ellesse.cl 65%

easy.cl 48 bestforpets.cl 60%

1: Top stores by net sales in the category Toys, Hobby & DIY in Chile 2: Estimated net sales growth 2020-2021 (only stores with main category Toys, Hobby &
DIY considered)
Note: based on the top 100 online stores by net sales in Chile in 2020 - stores with at least 10% net sales of the store’s total net sales within this category or
store is among the top 10 players in Chile. Stores that are no longer online in 2021 are not considered in this analysis.
42 Sources: ecommerceDB as of October 2021
19% of online stores in Chile among the top 100 are
active in Furniture & Appliances
Category insights: furniture & appliances

Furniture & Appliances relevance among top 100 stores¹ Distribution of top stores1

No. of stores Net sales share2

All Furniture
100%
& Appliances 19
stores

0%
Pure players 0

Furniture &
24% Appliances is the 25%
7
19% most relevant
segment

19 online
stores US$ 0.74 bn At least one
other segment 75%
Share of stores with Furniture Share of Furniture & Appliances 12
with higher net
& Appliances net sales in top net sales in eCommerce net sales sales share
100 stores in Chile1 of the top 100 stores in Chile

1: Top stores by net sales in Chile in 2020 2: Furniture & Appliances net sales share
Note: based on the top 100 online stores by net sales in Chile in 2020 - stores with at least 10% net sales of the store’s total net sales within this
category or store is among the top 10 players in Chile.
43 Sources: ecommerceDB as of October 2021
Falabella.com is the largest player, while ripley.com.pe
leads in terms of growth
Category insights: furniture & appliances

Top stores by category net sales 2020 in million US$1 Top stores by estimated net sales growth 2020-20212

falabella.com 202 ripley.com.pe 56%

ripley.cl 137 lapolar.cl 39%

easy.cl 111 elcontainer.cl 38%

lider.cl 94 depto51.com 31%

paris.cl 65 abcdin.cl 17%

1: Top stores by net sales in the category Furniture & Appliances in Chile 2: Estimated net sales growth 2020-2021 (only stores with main category Furniture
& Appliances considered)
Note: based on the top 100 online stores by net sales in Chile in 2020 - stores with at least 10% net sales of the store’s total net sales within this category or
store is among the top 10 players in Chile. Stores that are no longer online in 2021 are not considered in this analysis.
44 Sources: ecommerceDB as of October 2021
17% of online stores in Chile among the top 100 are
active in Food & Personal Care
Category insights: food & personal care

Food & Personal Care relevance among top 100 stores¹ Distribution of top stores1

No. of stores Net sales share2

All Food &

100%
Personal Care 17
stores

5%
Pure players 5

Food & Personal

Care is the 38%
4
17% most relevant
segment
8%
17 online
stores US$ 0.24 bn At least one
other segment 57%
Share of stores with Food Share of Food & Personal Cares 8
with higher net
& Personal Care net sales net sales in eCommerce net sales sales share
in top 100 stores in Chile1 of the top 100 stores in Chile

1: Top stores by net sales in Chile in 2020 2: Food & Personal Care net sales share
Note: based on the top 100 online stores by net sales in Chile in 2020 - stores with at least 10% net sales of the store’s total net sales within this
category or store is among the top 10 players in Chile.
45 Sources: ecommerceDB as of October 2021
Lider.cl is the largest player, while ewine.cl leads in
terms of growth
Category insights: food & personal care

Top stores by category net sales 2020 in million US$1 Top stores by estimated net sales growth 2020-20212

lider.cl 90 ewine.cl 51%

jumbo.cl 55 salcobrand.cl 35%

ripley.cl 46 telemercados.cl 35%

salcobrand.cl 36 nuskin.com 29%

nuskin.com 5 maccosmetics.cl 24%

1: Top stores by net sales in the category Food & Personal Care in Chile 2: Estimated net sales growth 2020-2021 (only stores with main category Food &
Personal Care considered)
Note: based on the top 100 online stores by net sales in Chile in 2020 - stores with at least 10% net sales of the store’s total net sales within this category or
store is among the top 10 players in Chile. Stores that are no longer online in 2021 are not considered in this analysis.
46 Sources: ecommerceDB as of October 2021
Store profiles for falabella.com and ripley.cl
Top 100 ranking: top 10 store profiles (1/5)

falabella.com x ripley.cl x

Key facts Key facts

#1 #195 US$673m 14% #2 #321 US$456m 35%

Chile Global Net sales 20201 Growth 20-212 Chile Global Net sales 20201 Growth 20-212

Company Company
S.A.C.I. Falabella Comercial Eccsa S.A.

Category split: Category split:

net sales net sales
30% 10%
15% 30%
30%

25% 30%
20%
10%

1: In Chile 2: Estimated eCommerce net sales growth 2020-2021

Note: = Fashion, = Electronics & Media, = Toys, Hobby & DIY, = Furniture & Appliances, = Food & Personal Care
47 Sources: ecommerceDB as of October 2021
Store profiles for lider.cl and paris.cl
Top 100 ranking: top 10 store profiles (2/5)

lider.cl x paris.cl x

Key facts 48 Key facts

#3 #347 US$427m 13% #4 #454 US$324m 14%

Chile Global Net sales 20201 Growth 20-212 Chile Global Net sales 20201 Growth 20-212

Company Company
Líder Domicilio Ventas y Distribución, Ltda. Cencosud S.A.

Category split: Category split:

net sales net sales
30% 30%
22% 20%

27% 25% 20%

21%
5%

1: In Chile 2: Estimated eCommerce net sales growth 2020-2021

Note: = Fashion, = Electronics & Media, = Toys, Hobby & DIY, = Furniture & Appliances, = Food & Personal Care Others
48 Sources: ecommerceDB as of October 2021
Store profiles for easy.cl and sodimac.cl
Top 100 ranking: top 10 store profiles (3/5)

easy.cl x sodimac.cl x

Key facts 49 Key facts

#5 #846 US$158m 13% #6 #1035 US$128m 13%

Chile Global Net sales 20201 Growth 20-212 Chile Global Net sales 20201 Growth 20-212

Company Company
Easy S.A. S.A.C.I. Falabella

Category split: Category split:

net sales net sales
70% 70%

30% 30%

1: In Chile 2: Estimated eCommerce net sales growth 2020-2021

Note: = Fashion, = Electronics & Media, = Toys, Hobby & DIY, = Furniture & Appliances, = Food & Personal Care
49 Sources: ecommerceDB as of October 2021
Store profiles for jumbo.cl and abcdin.cl
Top 100 ranking: top 10 store profiles (4/5)

jumbo.cl x abcdin.cl x

Key facts Key facts

#7 #1348 US$92m 14% #8 #1443 US$85m 17%

Chile Global Net sales 20201 Growth 20-212 Chile Global Net sales 20201 Growth 20-212

Company Company
Cencosud S.A. Abcdin, Ltda.

Category split: Category split:

net sales net sales
25%
10%
60%
15% 45%
30%
15%

1: In Chile 2: Estimated eCommerce net sales growth 2020-2021

Note: = Fashion, = Electronics & Media, = Toys, Hobby & DIY, = Furniture & Appliances, = Food & Personal Care
50 Sources: ecommerceDB as of October 2021
Store profiles for lapolar.cl and pcfactory.cl
Top 100 ranking: top 10 store profiles (5/5)

lapolar.cl x pcfactory.cl x

Key facts 51 Key facts

#9 #1550 US$78m 39% #10 #1572 US$77m 23%

Chile Global Net sales 20201 Growth 20-212 Chile Global Net sales 20201 Growth 20-212

Company Company
La Polar S.A. PC Factory S.A.

Category split: Category split:

net sales 10% net sales
25% 70%
40%
30%
20%
5%

1: In Chile 2: Estimated eCommerce net sales growth 2020-2021

Note: = Fashion, = Electronics & Media, = Toys, Hobby & DIY, = Furniture & Appliances, = Food & Personal Care
51 Sources: ecommerceDB as of October 2021
Top 100 online stores by net sales in Chile 2020
Top 100 ranking: rank 1 to 40

Net Growth Net Growth

sales 20–21 sales 20–21
# Store domain 20201 in % Main category2 # Store domain 20201 in % Main category2
1 falabella.com 673 14% Generalist 21 shopcaterpillar.cl 16 47% Fashion
2 ripley.cl 456 35% Generalist 22 skechers.cl 15 45% Fashion
3 lider.cl 427 13% Generalist 23 underarmour.cl 15 14% Toys, Hobby & DIY
4 paris.cl 324 14% Generalist 24 tottus.cl 13 12% Toys, Hobby & DIY
5 easy.cl 158 13% Furniture & Appliances 25 elcontainer.cl 9 38% Generalist
6 sodimac.cl 128 13% Toys, Hobby & DIY 26 babytuto.com 9 10% Toys, Hobby & DIY
7 jumbo.cl 92 14% Food & Personal Care 27 lenovo.com 9 26% Electronics & Media
8 abcdin.cl 85 17% Furniture & Appliances 28 puma.com 8 31% Fashion
9 lapolar.cl 78 39% Generalist 29 columbiachile.cl 8 33% Fashion
10 pcfactory.cl 77 23% Electronics & Media 30 casadellibro.com 8 12% Electronics & Media
11 shein.com 61 62% Fashion 31 merrell.cl 7 48% Toys, Hobby & DIY
12 nike.com 58 24% Toys, Hobby & DIY 32 maconline.com 7 19% Electronics & Media
13 adidas.cl 49 49% Toys, Hobby & DIY 33 elcorteingles.es 7 44% Generalist
14 salcobrand.cl 44 35% Food & Personal Care 34 kliper.cl 7 12% Fashion
15 dafiti.cl 40 -4% Fashion 35 sony.cl 6 24% Electronics & Media
16 buscalibre.cl 26 45% Electronics & Media 36 blockstore.cl 6 21% Fashion
17 spdigital.cl 21 38% Electronics & Media 37 thenorthface.cl 5 8% Fashion
18 zmart.cl 20 NA Electronics & Media 38 nuskin.com 5 29% Food & Personal Care
19 corona.cl 19 15% Generalist 38 ferouch.cl 5 30% Fashion
20 zara.com 17 48% Fashion 40 ebest.cl 5 22% Electronics & Media

1: In Chile in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%.
52 Sources: ecommerceDB as of October 2021
Top 100 online stores by net sales in Chile 2020
Top 100 ranking: rank 41 to 80

Net Growth Net Growth

sales 20–21 sales 20–21
# Store domain 20201 in % Main category2 # Store domain 20201 in % Main category2
41 imperial.cl 5 25% Toys, Hobby & DIY 61 7veinte.cl 3 37% Fashion
42 umbrale.cl 4 6% Fashion 62 arrow.cl 2 47% Fashion
43 thegap.cl 4 29% Fashion 63 vans.cl 2 11% Fashion
44 funidelia.cl 4 6% Toys, Hobby & DIY 64 centralmayorista.cl 2 19% Food & Personal Care
45 iochile.cl 4 45% Fashion 65 growbaratochile.cl 2 42% Toys, Hobby & DIY
46 bookdepository.com 4 13% Electronics & Media 66 patagonia.com 2 15% Fashion
47 telemercados.cl 3 35% Food & Personal Care 67 maccosmetics.cl 2 24% Food & Personal Care
48 coliseumstore.cl 3 28% Fashion 68 motorola.cl 2 75% Electronics & Media
49 doite.cl 3 12% Toys, Hobby & DIY 69 ripley.com.pe 2 56% Generalist
50 huawei.com 3 9% Electronics & Media 70 depto51.com 2 31% Furniture & Appliances
51 proglobal.cl 3 NA Electronics & Media 71 mcielectronics.cl 2 19% Electronics & Media
52 surprice.cl 3 19% Fashion 72 delaferia.cl 2 7% Toys, Hobby & DIY
53 todomoda.com 3 42% Fashion 73 rhona.cl 2 27% Toys, Hobby & DIY
54 killstore.cl 3 48% Electronics & Media 74 romano.cl 2 39% Fashion
55 leonisa.com 3 26% Fashion 75 amigales.cl 2 78% Toys, Hobby & DIY
56 romwe.com 3 49% Fashion 76 electroventas.cl 2 15% Toys, Hobby & DIY
57 levi.cl 3 6% Fashion 77 colourpop.com 2 20% Food & Personal Care
58 tiendapet.cl 3 NA Toys, Hobby & DIY 78 puntomascotas.cl 2 19% Toys, Hobby & DIY
59 dcshoes.cl 3 16% Fashion 79 bestforpets.cl 2 60% Toys, Hobby & DIY
60 rockford.cl 3 21% Fashion 80 trial.cl 2 16% Fashion

1: In Chile in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%.
53 Sources: ecommerceDB as of October 2021
Top 100 online stores by net sales in Chile 2020
Top 100 ranking: rank 81 to 100

Net Growth
sales 20–21
# Store domain 20201 in % Main category2
81 ellesse.cl 2 65% Toys, Hobby & DIY
82 repuestoscoches24.es 2 21% Toys, Hobby & DIY
83 beststore.cl 1 56% Electronics & Media
84 newchic.com 1 1% Fashion
85 pipingrock.com 1 10% Food & Personal Care
86 ewine.cl 1 51% Food & Personal Care
87 centralvet.cl 1 102% Toys, Hobby & DIY
88 guess.cl 1 6% Fashion
89 bikefactory.cl 1 11% Toys, Hobby & DIY
90 promovil.cl 1 -2% Electronics & Media
91 ultimatefitness.cl 1 76% Toys, Hobby & DIY
92 gearbest.com 1 -24% Electronics & Media
93 newmanchile.cl 1 4% Fashion
94 hellyhansenchile.cl 1 19% Fashion
95 rapsodia.cl 1 39% Fashion
96 bananarepublic.cl 1 52% Fashion
97 onlineclub.cl 1 30% Generalist
98 surdiseno.cl 1 17% Furniture & Appliances
99 autodoc.es 1 22% Toys, Hobby & DIY
100 motordoctor.es 1 26% Toys, Hobby & DIY

1: In Chile in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%.
54 Sources: ecommerceDB as of October 2021
 Appendix

55
ecommerceDB Country Reports 2021 are available for
51 countries

North America Central & Western Europe Northern & Eastern Europe Southern Europe Asia & Australia
Canada Austria Bulgaria Greece Australia
Mexico Belgium Croatia Italy (Greater) China
United States Czechia Denmark Portugal India
France Finland Spain Indonesia
South America Germany Lithuania Turkey Israel
Argentina Hungary Norway Japan
Brazil Ireland Romania Malaysia
Africa
Chile Netherlands Russia New Zealand
South Africa
Colombia Poland Serbia Pakistan
Slovakia Sweden Saudi Arabia
Slovenia Ukraine South Korea
Switzerland Thailand
United Kingdom United Arab Emirates
Vietnam

! Find out more on ecommercedb.com

56
Category definitions

Fashion Electronics & Toys, Furniture & Food &

Media Hobby Appliances Personal
& DIY Care

The category “Fashion” The category “Electronics & The category “Toys, Hobby The category “Furniture & The category “Food & Perso-
covers the online trade of Media” covers the online & DIY ” covers the online Appliances” covers the nal Care” covers the online
articles of clothing (for sale of physical media (e.g., trade of toys, babyware online sale of furniture, trade of food and beverages
men, women, and children), books, DVDs, Blu-ray discs, (including baby food and kitchens and household (excluding baby food) as well
shoes and shoe care computer games), clothing), sports, outdoor, goods (e.g., kitchen & bath- as of medicine, cosmetics, and
products (e.g., cleaning consumer electronics (e.g., DIY, and garden products room accessories and pharmaceutical and personal
products), as well as of TVs, DVD players), and (e.g., sports & outdoor home textiles), as well as of care products (including pre-
accessories and bags (e.g., communication devices equipment, flowers, tools, electronic household scription drugs for the private
hats, scarves, gloves and (e.g., desktop computers, DIY products), as well as of appliances (e.g., washing end user). It also includes
leather bags, suitcases, laptops, smart-phones). hobby & stationery articles machines and coffee medical products for private
purses and briefcases). (e.g., art/collectors’ items, machines) for the private use (e.g., blood pressure
car parts). end user. monitors).

Subcategories: Subcategories: Subcategories: Subcategories: Subcategories:

▪ Apparel ▪ Consumer Electronics ▪ DIY, Garden & Pets ▪ Furniture & Homeware ▪ Food & Beverages
▪ Bags & Accessories ▪ Books, Movies, Music & ▪ Toys & Baby ▪ Household Appliances ▪ Personal Care
▪ Footwear Games ▪ Hobby & Stationery
▪ Sports & Outdoor

57
Definition of net sales

Definition of online stores’ net sales

▪ eCommerce net sales are defined as the amount of first-party sales generated by a specific online store on domain level (i.e., amazon.com and
amazon.de remain separate) after the deduction of returns, allowances for damaged or missing goods, and any discounts allowed

▪ If an online shopping website also offers a marketplace shop on a site like eBay or Amazon, the resulting revenue is included in the store's
eCommerce net sales

▪ Online shopping websites that are pure marketplaces (no own products in offer) are not included. Hybrid marketplaces are only included with their
generated first-party sales. The third-party sales generated on those websites are not included

▪ If there are any business-to-business (B2B) revenues generated by a given online store, these will also be included

▪ Only online stores with a focus on private end users (B2C) will be considered for our database and in this report, i.e., stores with a B2B share of less
than 50%

▪ Only eCommerce net sales generated in the respective country are taken into account. If a website also ships to other countries, sales generated
with these shipments are not considered in this figure

58
Which stores are in-scope & out-of-scope?

In-scope: Out-of-scope:
An online store is in focus if it corresponds to the following criteria: Online stores based on the following services or business models are
out-of-scope:
- The store sells tangible products
- Lending (e.g., drexcode.com)
- The online shopper can order and pay online
- Subscriptions (e.g., netflix.com)
- The store focuses on end users
- Advertisers (incl. classifieds) (e.g., subito.it)
- The store sells formerly tangible products such as software for
download - Price comparators (e.g., trovaprezzi.it)

- Auction, couponings, bonus and deals (e.g., groupon.it)

- Online stores that deliver products considered illegal

- Marketplace platforms only

- C2C

59
Online store revenue modeling is based on diverse
data types and expert analysis
Modeling approach eCommerce net sales

Different approaches depending on data availability Underlying data sources

1) Historical ecommerce net sales development
Survey among online Quantitative and
When approximating past revenue trends, the modeling approach depends on which stores financial data from public
types of data are available. Our ecommerceDB experts conduct research about sources:
▪ eCommerce net sales
companies based on existing information, i.e., data from a survey among thousands of
▪ Annual reports and
online stores, annual reports, and secondary sources. This information is supplemented ▪ Company information financial statements
by other store-specific drivers, such as traffic information, offered product range, price
level, and shipping information. Depending on data availability, we use two different ▪ Product range and ▪ Press releases
approaches: shipping information
▪ Secondary sources
↑ Top-down: Finding information about the eCommerce turnover of a company or ▪ Contact information
business unit and enhancing it with further store-specific data enables our analysts
to determine the revenue for the company’s online store.

↑ Bottom-up: If there is no information on the company’s (eCommerce) revenue, we Store-specific data Studies & third-party
use an algorithm-based approach using store-specific KPIs such as traffic, product data
range, price level, and average conversion rates to approximate the online store’s ▪ Traffic information,
revenue. The algorithm is based on the correlations between success factors and visits in total and by ▪ The Statista Digital
revenue derived from the top-down approach acquisition of primary data. region Market & Consumer
Outlook
2) Forecast ▪ Offered product
range ▪ International
Forecasting the online store’s revenue for the running calendar year and the organizations and
following years takes multiple information factors into account. Our experts ▪ Price level information associations such as
evaluate the store’s historical revenue development, traffic trends, general market IMF, World Bank, and
▪ Shipping information
forecasts, and individual store information. OECD

60 Sources: ecommercedb.com 2020

Forecasting eCommerce net sales during COVID-19 by
considering historical and future indicators
Impact of the COVID-19 pandemic on net sales modeling

Input data influenced by COVID-19 wayfair.com net sales development in mUSD

1: wayfair.com’s net sales 2: Traffic and conversion

development development (index1)
+15%
Adjusted net
sales according to +18% 8,425
the impact of
COVID-19 on the 7,326
+33%
input data
Q1 Influenced by Q1 6,211
COVID-19 +40%
2015 2016 2017 2018 2019 2020 2021 2015 2016 2017 2018 2019 2020 2021
+35% 4,657
3: Store’s individual statements 4: Statista Digital Market Outlook +57%
(examples) Furniture & Appliances market 3,334
development in the U.S.2
▪ announced financial investments in 2,476
the online business
1,582
▪ recently established new shop
system

▪ new eCommerce warehouse

2015 2016 2017 2018 2019 2020 2021 2015 2016 2017 2018 2019 2020 2021

1: SimilarWeb, Alexa 2: Statista Digital Market Outlook 2020

61 Sources: ecommercedb.com 2020
About ecommerceDB
The toolbox for all eCommerce-relevant questions

ecommerceDB.com offers direct access to URL-related revenue

information together with forecasts, customizable top, country,
region, and category rankings, KPI analyses, and extensive
eCommerce-relevant contact information to over 20,000 online
stores.

In-depth analysis for over 20,000 online store URLs

Adjustable top, category, country, & region

rankings

Download shop profiles for seamless processing

CONTACT US
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About the Statista Digital Market Outlook

80+ 150+ 8 30,000+

markets regions years (2017-2025) interactive statistics

The Digital Market Outlook presents up-to-date figures on markets in the

digital economy. The comparable key figures are based on extensive analyses
of relevant indicators from the areas of society, economy, and technology.
What is the size of the eCommerce fashion market in Spain?
How many connected cars are already on the road in China?

The answers to these and many more questions can be found in Statista's
Digital Market Outlook. It provides forecasts, detailed market insights, and key
indicators for the digital economy.

Seven digital verticals: eCommerce, Smart Home, Digital Media,

eServices, FinTech, Digital Advertising, eHealth

Direct access & downloads, fully integrated into the Statista database

Market insights, forecasts and key performance indicators

Outlook reports with segment-specific topics (top companies, trends,

deep dives)

Find out more on www.statista.com/outlook/digital-markets

About the Statista Global Consumer Survey

50+ 55 6,500+ 700,000+

topics & industries countries & territories int. brands consumers
Marketing & Finance & insurance
The Statista Global Consumer Survey offers a global perspective
on consumption and media usage, covering the offline and online social media
world of the consumer. It is designed to help marketers, planners
and product managers understand consumer behavior and
consumer interactions with brands. eCommerce & Health
▪ Cross-tabulation retail

▪ Customized target groups

Food & nutrition Housing & household
▪ Trend and country comparisons equipment
▪ Export in Excel (CSV) or PowerPoint format

Internet & devices Travel

Media & digital media Services & eServices

Mobility Characteristics &

demographics

Find out more on www.statista.com/customercloud/global-consumer-survey

Authors

Stefanie Eden Anna-Lena Hoyer David Niemeier Lukas Peters

Director ecommerceDB Teamlead ecommerceDB Reports Junior Analyst Analyst

Stefanie is in charge of the Anna-Lena studied Business David holds a Bachelor's degree Lukas studied Economics at the
exclusive ecommerceDB.com Administration at the University in Business Administration and University of Kiel and Business
expert tool. She holds a diploma of Cologne and at ESADE, completed his Master's degree Administration at the University
in Economics and a bachelor’s Barcelona. in Marketing & Sales in Hamburg.
a a of Hamburg.
degree in Communication.
She joined Statista as a Project He joined Statista as a Junior He started working as an Analyst
She is an eCommerce expert Manager in the Research & Analyst in 2020 and has been for eCommerce markets at
and has gained deep knowledge Analysis department in 2014 working intensively on the Statista in 2020. His work is
of innovative business models and is now in charge of the design of news articles, the mainly focused on compre-
and their effects on the reports that are provided by weekly newsletter and new hensive data analysis, company
economy through numerous re- ecommerceDB.com. relevant reports provided by modelling and the creation of
search and consulting projects. ecommerceDB.com. reports.
Previously, she worked as a
Before joining Statista, she consultant with the Boston Before joining Statista, he gained Before joining Statista, he gained
worked as an advertising Consulting Group, attending to ecommerce relevant experience professional experience in a
consultant for several national several national and inter- through various projects at the research institute and an online
and international clients. national clients. Otto Group and Daimler AG. marketing agency.

Questions? Please write us an email to [email protected]

www.ecommercedb.com