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1: What is PhonePe?
· The PhonePe Vision is to build a large, scalable & open transaction ecosystem that creates
maximum positive impact for all stakeholders in the ecosystem. We are building an open and
neutral transaction platform that respects the consumers choice in financial instruments,
powers every business in India and caters to the financial needs of merchants and consumers
alike. This makes PhonePe an exciting and complex platform that needs to simultaneously
think and act as many different companies within one company.
PhonePe is the leader in UPI based payments in India with a total user base of 150 Million, total
transactions (Sep’19): 380 Million and an Annual TPV Runrate of $100Billion.
PhonePe is founded by engineers who have a track record of delivering winning ideas. The
leadership team brings together a combination of strengths in the areas of technology,
finance, ecommerce and business scaling in the Indian and international markets.
· The potential of mobile internet is just beginning to be explored in the Indian market.
Broadband penetration in India moved from no 150 in 2015 to no 1 today. The number of
smartphone users in the country is set to increase from 395 mn in 2018 to 860 mn by 2023,
and the digital payments market is set to grow from 209 billion USD to a 1000 billion USD.
PhonePe presents the opportunity to solve previously unsolved problems and create
significant value in a rapidly expanding market.
// optional?
Bringing together strong talent and challenging them to create innovation is a fundamental tenet
at PhonePe. The organization has a strong collaboration ethos based on the idea of company
first. We have a fairly flat structure that focuses on impact and performance over tenure or
level. Our benefits center on simplifying life and ensuring good health so employees can
focus on solving the most interesting problems. For example….
2: What’s PhonePe’s business strategy? / How does PhonePe generate revenue?
PhonePe generates value by creating an open ecosystem for payments. The app simplifies the
user experience through interoperable merchant QR code, accepts all payment instruments, and
is structured to enable any app on its platform. The high trust ecosystem generates
opportunities to generate revenue by creating value for merchants, and developing financial
services for consumers.
Our Scale : 3 Years ------> 150+ Million Users ----------> 2+ Billion Transactions (While scale
numbers can be conveyed in other ways TPV, runrate of 3 Billion transactions a year etc, trying to
keep it simple to process)
Tech Stats:
2+ Billion events processed daily and consumed by realtime by various systems ( Offer, Risk &
Fraud, Analytics and Profile store)
1+ TB of data created daily powering ML models that power targeting engine and personalization
platforms
1 Million transactions an hour ( peak ) supporting spike sales on Flipkart, Dream11, Swiggy etc
50 Million daily app sessions with users spending 500,000 hours/day on the app
1 billion connected nodes driving relationship-based intelligence and risk mitigation models
100000+ cores managed in our own data centers with 70% utilization
Product Journey:
Aug 2016 - First non-bank to Launch a UPI Android App
Dec 2016 - Fastest app to reach 10 million downloads
Jan 2017 - First to launch an iOS UPI App
June 2017 - Market first SDK for inline UPI payments for online merchants
Oct 2017 - Worlds first 10$ Offline POS launched
Mar 2018 - PhonePe launches the app-in-app platform for React Native and Progressive web
apps
Mar 2019 - PhonePe Open payments platform for Offline merchants reaches 3 Million merchants
Execution
● Invite Mail
● 1st touch point- Conversation
● Interview Details
● Follow up communication
● Communication on any other Forum such as LinkedIn/ whatsapp