e¨emvq wjL‡bi ‡gŠwjK wfwËmg~n

Fundamentals of Business Writing

4

wjwLZ †hvMv‡hv‡Mi gva¨‡g †cÖiK I cÖvcK fvlv e¨envi K‡i Z_¨ Av`vb cÖ`vb K‡i| GB †hvMv‡hvM AvbyôvwbK I
AbvbyôvwbK DfqB n‡Z cv‡i| wjwLZ †hvMv‡hv‡Mi †ÿ‡Î we‡kl †Lqvj ivLv cÖ‡qvRb KviY GB ai‡bi
†hvMv‡hv‡Mi ¯’vwqZ¡ Zzjbvg~jKfv‡e †ewk| d‡j wjwLZ †hvMv‡hv‡Mi †ÿ‡Î evZ©v cÖ¯‘ZKvix‡K evZ©vi D‡Ïk¨,
cwiw¯’wZ, cÖvcK I cÖvc‡Ki Ae¯’vbmn BZ¨vw` welq we‡ePbv Ki‡Z nq| Avevi, kã, evK¨ I cwi‡”Q` ˆZwii mgq
wewfbœ welq we‡ePbv K‡i wjwLZ evZ©v †hgb- wPwVcÎ, cÖwZ‡e`b, B‡gBj BZ¨vw` cÖ¯‘Z Ki‡Z nq| GB BDwb‡U
wZbwU cvV i‡q‡Q: cÖ_g cv‡V Awf‡hvRb wb‡q Av‡jvPbv Kiv n‡q‡Q| wØZxq cv‡V kã wbe©vPb Ges Z…Zxq cv‡V
evK¨ I cwi‡”Q` my¯úófv‡e cÖ¯‘‡Zi Dcvqmg~n ejv n‡q‡Q|

BDwbU mgvwßi mgq BDwbU mgvwßi m‡e©v”P mgq 2 mßvn

GB BDwb‡Ui cvVmg~n
cvV - 1: wjwLZ †hvMv‡hvM: Awf‡hvRb
cvV - 2: wjwLZ †hvMv‡hvM: kã wbev©Pb
cvV - 3: wjwLZ †hvMv‡hvM: my¯úó evK¨ I Aby‡”Q`
e¨emvq wjL‡bi ‡gŠwjK wfwËmg~n

cvV-4.1 wjwLZ †hvMv‡hvM: Awf‡hvRb

Written Communication: Adaptation
D‡Ïk¨

G cvV †k‡l Avcwb

 Awf‡hvRb Kx Rvb‡Z cv‡eb; Ges
 wjwLZ ‡hvMv‡hv‡M Awf‡hvRb Kivi c×wZ m¤ú‡K© Rvb‡Z cv‡eb|

Awf‡hvRb
Adaptation
‡h‡Kv‡bv wjwLZ †hvMv‡hvM Kvh©Ki n‡e wK-bv Zv wbwðZ Kiv hvq hw` wjwLZ evZv©wU ‡cÖiK ev cvV‡Ki Ae¯’v
Abyhvqx Awf‡hvRb Kiv nq| Awf‡hvRb n‡jv †Kv‡bv evZv© wbw`©ó †cÖiK ev cvVK Abyhvqx gvbvbmB K‡i cÖ¯‘Z
Kiv| GUv LyeB ¯^vfvweK †h cÖwZwU cvVK GK ai‡Yi n‡e bv| Zv‡`i †evSvi `ÿZv, fvlvi cÖwZ Ávb wfbœ wfbœ
n‡e| G Kvi‡Y, †h †Kv‡bv †hvMv‡hvM ïiæ Kivi c~‡e© hvi Rb¨ evZv© ev msev` ˆZwi Kiv n‡”Q Zv‡K Rvb‡Z nq Ges
Zvi gvbwmK ev cwiw¯’wZi mv‡_ Lvc LvB‡q evZv©wU cÖ¯‘Z Ki‡Z nq|

Awf‡hvRb Kivi c×wZmg~n

Techniques of Adapting
1. †h‡Kv‡bv evZv© ev msev` cÖ¯‘Z Kivi c~‡e© cvVK †K, cvV‡Ki wkÿvMZ †hvM¨Zv, cvVK KZUv welqe¯‘
m¤úK© ÁvZ, wKfv‡e ‡m wPšÍv K‡i BZ¨vw` welq we‡ePbv Kiv cÖ‡qvRb| m‡ev©cwi, GKRb cvVK wKfv‡e
evZv©wU eyS‡e ev Avq‡Z¡ Avb‡e Zv m¤ú‡K© GKwU aviYv wb‡j †mB Abyhvwq evZv©wU Awf‡hvRb Kiv hvq|
2. evZv©wU covi ci cvV‡Ki cÖwZwµqv †Kgb n‡Z cv‡i †mB m¤ú‡K© GKwU aviYv †bIqv cÖ‡qvRb nq|
3. cvVK †Kb evZv©wU co‡Q ev †Kvb cÖ‡qvR‡b evZv©wU cÖvc‡Ki Kv‡Q ¸iæZ¡c~Y© †mwU m¤ú‡K© c~e© aviYv _vK‡Z
nq|
4. evZv© Awf‡hvR‡bi gva¨‡g evZv©wU ¯^í K_vq, wbw`©ó Z‡_¨i wfwˇZ mvRv‡bv cÖ‡qvRb|
5. cÖvcK ev cvV‡Ki gvbwmK ev Abyf~wZ m¤ú‡K© GKwU aviYv wb‡q †m wKfv‡e evZv©wU c‡o Awfe¨w³ ev
cÖwZwµqv Rvbv‡e Zvi Dci wfwË K‡i evZv© cÖ¯‘Z Kiv cÖ‡qvRb|
6. evZv©i cÖ‡qvwMK e¨envi ev cÖ‡qvRbxqZv ey‡S evZv©i Awf‡hvRb K‡i cÖ¯‘Z Kiv cÖ‡qvRb|
7. ‡Kv‡bv †Mvôx ev `‡ji mK‡ji Rb¨ evZv© cÖ¯‘Z Kivi mgq evZv©‡K Awf‡hvRb Kivi cÖ‡qvRb nq| GRb¨
‡mB †Mvôx ev `‡ji mevi ch©vq, wkÿvMZ †hvM¨Zv ev Ae¯’v‡bi aviYv wb‡q me©wb¤œ ch©v‡qi ev me©wb¤œ
`ÿZvm¤úbœ e¨w³i K_v †f‡e K_v †f‡e evZv©wU cÖ¯‘Z Kiv n‡j evZv©wU Kvh©Kifv‡e me ai‡Yi cÖvc‡Ki
Kv‡Q †cŠQv‡Z cv‡i| KviY GKR‡bi Kv‡Q †h evZv© mnR Av‡iKR‡bi Rb¨ Zv KwVb n‡ZI cv‡i|
8. evZv© †cªiK Aek¨B evZv© m¤ú‡K© cÖvc‡Ki †P‡q ‡ewk Rv‡bb ZvB evZv© hZUv m¤¢e mnR fvlvq †jLvi
`iKvi nq|
myZivs Awf‡hvR‡bi Rb¨ wb‡¤œv³ KvR¸‡jv Kiv cÖ‡qvRb:
 cvVK m¤ú‡K© Rvbv;
 cvV‡Ki evZv© ev msev` covi cÖ‡qvRbxqZv wK Zv eySvi †Póv Kiv;
 cvV‡Ki †evSvi ev Dcjwä Kivi chv©q m¤ú‡K© aviYv ‡bIqv;
 cvV‡Ki cÖwZwµqv c~ev©bygvb Kiv;

BDwbU Pvi c„ôvÑ50

 GgweG †cÖvMÖvg

 cvV‡Ki Ae¯’vb †R‡b †mB Abyhvqx evZv© cÖ¯‘Z Kiv;

 evZv©i Rb¨ cvV‡Ki ev¯ÍweK I Av‡ewMK cÖ‡qvRb Abyaveb Kivi †Póv Kiv;
 cvV‡Ki Rb¨ cÖ¯‘ZK…Z Z_¨ mwVK, wbw`©ó I ¯úófv‡e cÖ¯‘Z Kiv †hb mn‡R eyS‡Z cv‡i;
 evZv©i g‡a¨ ¸iæZ¡c~Y© welqvw` Avjv`vfv‡e ¸iæZ¡ w`‡q cvV‡Ki Rb¨ ˆZwi Kiv|
Awf‡hvR‡bi gva¨‡g evZv©i cvVK ev cÖvcK Abymv‡i evZv© cÖ¯‘Z Kiv n‡j evZv© Kvh©Kifv‡e Av`vb-cÖ`vb Kiv hvq|
D`vniY¯^iƒc, ‡Kv‡bv mvaviY e¨w³i wb‡¤œv³ Z_¨ †_‡K Avjg MÖæc m¤ú‡K© mn‡R aviYv Ki‡Z cv‡ib- ÔAvjg MÖæc
GB eQi 10,000,00 UvKvi weµq n‡q‡Q hv MZ eQ‡ii ‡gvU gybvdvi Zzjbvq 90,8000 UvKv †ewk| meai‡Yi
e¨q wnmve Kivi ci, cÖwZôvbwU 4,50,000 UvKv gybvdv ARb© K‡i‡Q hv MZ eQ‡ii †_‡K 50,000 UvKv †ewkÕ|
Avevi, †Kv‡bv A_©we‡kl‡Ái Kv‡Q Avjg MÖæc m¤ú‡K© wb‡¤œi Z_¨¸‡jv mnR‡eva¨ n‡e- Ô Avjg MÖæ‡ci 2017
mv‡j ‡bU m¤úwË n‡”Q 41,00,000 UvKv, hv e¨emvwqK Kvh©µ‡gi gva¨‡g 2015 I 2016 mv‡j h_vµ‡g
35,00,000 I 27,00,000 UvKv wbav©iY Kiv n‡q‡Q| wWwf‡W›U Avq n‡”Q 150,000 I 270,000 UvKvÕ|

mvims‡ÿc:

†h‡Kv‡bv wjwLZ †hvMv‡hvM Kvh©Ki n‡e wK-bv Zv wbwðZ Kiv hvq hw` wjwLZ evZv©wU ‡cÖiK ev cvV‡Ki Ae¯’v
Abyhvqx Awf‡hvRb Kiv nq| Awf‡hvRb n‡jv †Kv‡bv evZv© wbw`©ó †cÖiK ev cvVK Abyhvqx gvbvbmB K‡i cÖ¯‘Z
Kiv| †h‡Kv‡bv evZv© ev msev` cÖ¯‘Z Kivi c~‡e© cvVK †K, cvV‡Ki wkÿvMZ †hvM¨Zv, cvVK KZUv welqe¯‘
m¤úK© ÁvZ, wKfv‡e ‡m wPšÍv K‡i BZ¨vw` welq we‡ePbv Kiv cÖ‡qvRb| m‡ev©cwi, GKRb cvVK wKfv‡e evZv©wU
eyS‡e ev Avq‡Z¡ Avb‡e Zv m¤ú‡K© GKwU aviYv wb‡j †mB Abyhvwq evZv©wU Awf‡hvRb Kiv hvq|

BDwbU Pvi c„ôvÑ 51

e¨emvq wjL‡bi ‡gŠwjK wfwËmg~n

cvV-4.2 wjwLZ †hvMv‡hvM: kã wbev©Pb

Written Communication : Selecting Words
D‡Ïk¨
G cvV †k‡l Avcwb
 wjwLZ ‡hvMv‡hv‡Mi kã wbev©P‡bi c×wZ m¤ú‡K© Rvb‡Z cvi‡eb|

wjwLZ †hvMv‡hv‡M kã wbev©P‡bi Dcvqmg~n

Guidelines to Select Right Words in Written Communication
Kvh©‡ÿ‡Î †gŠwLK †hvMv‡hv‡Mi AvwaK¨ †`Lv †M‡jI msMVb‡K AwaKvsk ¸iæZ¡c~Y© wel‡q wjwLZ †hvMv‡hv‡Mi
DciB wbf©i Ki‡Z nq| msMV‡b my`„p Z_¨wfwË m„wó Ges †hvMv‡hv‡Mi cÖvgvY¨ `wjj msiÿ‡Yi Rb¨ wjwLZ
†hvMv‡hvM ¸iæZ¡c~Y©| wjwLZ †hvMv‡hv‡M kã wbev©Pb‡K Kvh©Ki Kivi Dcvq wb‡P Av‡jvPbv Kiv n‡jv:
1. ‡QvU Ges cwiwPZ k‡ãi e¨envi: wjwLZ evZ©vq hZ`~i m¤¢e †QvU Ges cwiwPZ kã e¨envi Kiv DwPZ|
hw`I A‡b‡K g‡b K‡ib AcwiwPZ Ges RwUj k‡ãi e¨envi †jL‡Ki cvwÐZ¨ cÖKvk K‡i, wKš‘ Giƒc
kã‡hv‡M MwVZ evK¨ †jL‡Ki evZ©v cÖKv‡k evavi m„wó K‡i|
AcwiwPZ I RwUj k‡ãi e¨envi ‡QvU I cwiwPZ k‡ãi e¨envi
Avw_©K Znwe‡j Lye kxNªB evûj¨Zv Avm‡e GB cÖPzi A_© Avm‡e GB Av¯’vi Dci wfwË K‡i
aviYvi Dci c~ev©bygvb K‡i wm×všÍwU †bIqv wm×všÍwU †bIqv n‡q‡Q|
n‡q‡Q|
Dchy³ Z‡_¨i wfwˇZ GB Dcmsnv‡i DcbxZ Av‡jvwPZ Z_¨ ‡_‡K Rvbv hvq †h cY¨wUi Pvwn`v
nIqv hvq †h, cY¨wUi Rb¨ GKwU AvKl©Yxq evRvi i‡q‡Q|
we`¨gvb i‡q‡Q|

2. mveavbZvi mv‡_ KvwiMwi k‡ãi e¨envi: wjwLZ †hvMv‡hvM evZ©vq hZ`~i m¤¢e ¯^í msL¨K KvwiMwi I
welqMZ c`evP¨ e¨envi Kiv DwPZ| evZ©vq Giƒc k‡ãi AZ¨waK e¨envi evZ©v‡K A‡nZzK RwUj K‡i
†Zv‡j| †hgb- bZzb wewb‡qvM cÖKí evQvB‡q ÔAePqÕ, ÔeÜKÕ, ÔIRRÕ BZ¨vw` mvaviYfv‡e e¨eüZ
welqMZ c`evP¨| A_P G mg¯Í k㸇jv mvaviY †Kv‡bv gvby‡li Kv‡Q `y‡e©va¨ g‡b n‡Z cv‡i| myZivs GB
ai‡Yi kã e¨envi Kivi †ÿ‡Î A_© ev e¨vL¨vmn e¨envi Ki‡Z nq|
3. cÖZ¨ÿ Dw³i e¨envi: c‡ivÿ Dw³i †P‡q cÖZ¨ÿ Dw³ ¯^í ˆ`N©¨wewkó Ges my¯úó n‡q _v‡K| ZvB evZ©v
cÖYq‡b †hvMv‡hvMKvix‡K c‡ivÿ Dw³i †P‡q cÖZ¨ÿ Dw³ e¨env‡ii Dci AwaK ¸iæZ¡v‡ivc Kiv cÖ‡qvRb|
Z‡e c‡ivÿ Dw³ †h G‡Kev‡iB e¨envi Kiv hv‡e bv Ggb bq|
4. D`vniY I wP‡Îi e¨envi: GKwU cÖev` Av‡Q, k‡ãi †P‡q wPÎ AwaK ej‡Z cv‡i| ZvB wjwLZ †hvMv‡hvM
evZ©vq †hLv‡b m¤¢e †mLv‡bB D`vniY Ges wPÎ e¨envi Kiv DwPZ| G‡Z †hvMv‡hvM evZ©v AwaKZi my¯úó
n‡q D‡V|

BDwbU Pvi c„ôvÑ52

 GgweG †cÖvMÖvg

5. wPšÍvi †hŠw³K cÖKvk: Kvh©Ki wjwLZ †hvMv‡hv‡Mi Av‡iKwU cvjbxq bxwZ n‡jv †hvMv‡hvM evZ©vq
†hvMv‡hvMKvixi wPšÍvi †hŠw³K web¨vm| †hvMv‡hvM evZ©vq †cÖi‡Ki wPšÍv-fvebv Ges aviYvmg~‡ni †hŠw³i
Ges ch©vqµwgK web¨vm evZ©v‡K cÖvc‡Ki wbKU AwaKZi MÖnY‡hvM¨ I ¯úóZi K‡i †Zv‡j|
6. AcÖ‡qvRbxq kã cwinvi: wjwLZ †hvMv‡hvM evZ©v‡K AwaKZi Kvh©Ki Kivi Av‡iKwU wbqg n‡jv
AcÖ‡qvRbxq Ges cybive„wËKi kãmg~n cwinvi Kiv| †hgb- ÒAvcwb Avcbvi QzwUi mgqwU wKfv‡e
KvwU‡q‡QbÓ-bv e‡j ÒAvcwb wKfv‡e QzwU Dc‡fvM Ki‡jbÓ-ejvB AwaKZi †kÖq|
7. ˆelg¨g~jK k‡ãi cwinvi: ˆelg¨g~jK kã ej‡Z †h mKj kã mKj gvbyl‡K GKBiƒc I mgRvZxq
we‡ePbv K‡i bv Zv‡`i‡K eySvq| evZ©v wjL‡b ˆelg¨ m„wóKvix Giƒc kãmg~n cwinvi GKvšÍ Acwinvh©| G
RvZxq kãmg~‡ni e¨envi RvwZ-ag©-eY©-wj½ BZ¨vw` †ÿ‡Î cÿcvwZ‡Z¡i m„wó K‡i|
8. cÖ‡qvR‡b cwifvlvi e¨envi: gyj fvlvi cÖwZkãwU me©mvavi‡Yi †evaMg¨ bv n‡j cwifvlv e¨envi Kiv
nq| mn‡R MÖnY‡hvM¨ cwifvlv cÖ‡qvM Kiv hvq| †hgb- Ô†Uwj‡dvbÕ bó n‡q †M‡Q| †Uwj‡dv‡bi cÖwZkã
Ô`~ivjvcwbÕ wKš‘ †Uwj‡dvb kãwU mn‡R MÖnY‡hvM¨| Av‡iKwU D`vniY - Ôwej Rgv †`qv †nvKÕ| GLv‡b
we‡ji cwie‡Z© Ab¨ †Kv‡bv kã cÖ‡qvM Ki‡j †Zgb A_©en bq bv| ZLb AbvKvw•ÿZfv‡e g~jfvlvi
cÖwZkã m„wó Ki‡j k‡ãi mve©RbxbZv bó n‡Z cv‡i|

mvims‡ÿc:
†hvMv‡hv‡Mi cÖvgvY¨ `wjj msiÿ‡Y wjwLZ †hvMv‡hvM‡K Kvh©Ki f~wgKv cvjb K‡i _v‡K| wjwLZ †hvMv‡hv‡Mi
†ÿ‡Î Kvh©Kifv‡e evZv© Av`vb-cÖ`v‡bi Rb¨ kã wbev©P‡bi mgq mZK© _vK‡Z nq| kã wbev©P‡bi Rb¨ we‡eP¨
welq¸‡jv n‡jv- ‡QvU Ges cwiwPZ k‡ãi e¨envi, mveavbZvi mv‡_ KvwiMwi k‡ãi e¨envi, cÖZ¨ÿ Dw³i
e¨envi, D`vniY I wP‡Îi e¨envi, wPšÍvi †hŠw³K cÖKvk, AcÖ‡qvRbxq k‡ãi cwinvi I ˆelg¨g~jK k‡ãi
cwinvi|

BDwbU Pvi c„ôvÑ 53

e¨emvq wjL‡bi ‡gŠwjK wfwËmg~n

cvV-4.3 wjwLZ †hvMv‡hvM: my¯úó evK¨ I Aby‡”Q`

Written Communication: Clear Sentence and Paragraphs

D‡Ïk¨
G cvV †k‡l Avcwb
 wjwLZ ‡hvMv‡hv‡M evK¨ I Aby‡”Q` e¨env‡ii c×wZ m¤ú‡K© Rvb‡Z cvi‡eb|

wjwLZ ‡hvMv‡hv‡M Kvh©Ki evK¨ e¨env‡ii wb‡`©kKmg~n

Guidelines For Writing Effective Sentence in Written Communication
1. evK¨ my¯úófv‡e cÖ¯‘Z Kiv cÖ‡qvRb| G‡ÿ‡Î
wewfbœ mshyw³ †hgb- Ges, I, wKš‘ BZ¨vw` Kvh©Ki evK¨ MV‡bi wb‡`©kbv:
e¨envi Kiv ‡h‡Z cv‡i| Avevi, †hb, KviY,  ‡QvU ev‡K¨i e¨envi
†h‡nZz, hLb, cieZ©x, cvkvcvwk, hv‡nvK BZ¨vw`  Kg kã e¨envi K‡i evK¨ mvRv‡bv
kã e¨envi K‡i evK¨‡K AviI †evSvi gZ K‡i  k‡ãi wgZe¨qx e¨envi
cÖ¯‘Z Kiv ‡h‡Z cv‡i|  ev‡K¨i MV‡b ˆewPÎZv
2. ev‡K¨ avivevwnKZv _vKv cÖ‡qvRb| GKUv evK¨  AcÖ‡qvRbxq k‡ãi Kg e¨envi
†_‡K Av‡iKwU evK¨ ïiæ Kivi mgq m¤úK©hy³  AcÖ‡qvRbxq I m¤úK©nxb aviYv ev`
evK¨¸‡jv GKmv‡_ ivL‡Z nq| Avevi GK evK¨ †`Iqv|
†_‡K bZyb Av‡iKwU evK¨ kyiæ Kivi mgq c~‡e©i
ev‡K¨i mv‡_ wgj †i‡L µgvš^‡q ev‡K¨ Z_¨ Dc¯’vcb Kiv cÖ‡qvRb|
3. mswÿß evK¨ e¨envi Kiv n‡j cvVK ev evZv©i cÖvcK mn‡R welqe¯‘ m¤ú‡K© aviYv Ki‡Z cv‡i| Avevi
Kg mgq I cwikÖ‡g ev‡K¨i ggv©_©I ai‡Z cv‡i| †m‡ÿ‡Î, ev‡K¨i cybive„wË, AcÖ‡qvRbxq k‡ãi
Dc¯’vcbv ev` w`‡q evK¨ ˆZwi Kiv †h‡Z cv‡i| ‡mRb¨ ïaygvÎ mwVK I m¤úK©hy³ evK¨ e¨envi Kiv
†h‡Z cv‡i|
4. GKwU evK¨ iPbvi †ÿ‡Î Aek¨B GKwU welq, D‡Ïk¨, wµqv I m¤ú~Y© fve ev aviYvi Dcw¯’wZ _vK‡Z nq|
G‡ÿ‡Î evK¨ iPbvi †ÿ‡Î mKg©K, mshy³ wµqv I mvnvh¨Kvix wµqv e¨envi Kiv †h‡Z cv‡i|
5. evK¨ mvaviYZ wZb cÖKvi- mvaviY ev mij evK¨, RwUj evK¨ I †hŠwMK evK¨| GB ai‡Yi evK¨¸‡jv evZv©
ev msev‡` Z‡_¨i Dc¯’vcbvi Dci wfwË K‡i e¨envi Kiv †h‡Z cv‡i|
6. cÖ_g evK¨ ev welq evK¨ †h‡Kv‡bv Aby‡”Q‡`i ¸iæZ¡c~Y© welq| KviY Gi ga¨ w`‡q cieZx©‡Z wK Av‡jvPbv
n‡e Zv m¤ú‡K© GKwU aviYv cvIqv hvq|
7. ev‡K¨i ‰`N¨© hZUv m¤¢e †QvU ivLv cÖ‡qvRb| KviY Gi Afv‡e ev‡K¨i ¯úóZv nvivq I evK¨ RwUj AvKvi
aviY K‡i|
8. hw` evK¨ ‰`‡N¨© j¤^v nq Zvn‡j evK¨wU‡K †QvU †QvU ev‡K¨ wef³ K‡i K‡qKwU evK¨ iPbv Kiv ‡h‡Z
cv‡i|
9. ev‡K¨i ïiæ I †k‡l GKB ai‡Yi MVb KvVv‡gv ivLv cÖ‡qvRb|
10. welq I wµqvi g‡a¨ mvgÄm¨ †i‡L evK¨ iPbv Kiv `iKvi bv n‡j fzj A_© †evSv‡Z cv‡i|

BDwbU Pvi c„ôvÑ54

 GgweG †cÖvMÖvg

wjwLZ ‡hvMv‡hv‡M Kvh©Ki Aby‡”Q` e¨env‡ii Dcvqmg~n

Guidelines For Writing Effective Paragraph in Written Communication
1. A‡bK¸‡jv evK¨ wb‡q GKwU Aby‡”Q` ˆZwi nq| GKwU Aby‡”Q‡` memgq GKwU welqB Dc¯’vcb Ki‡Z
nq| G‡Ki AwaK welq Dc¯’vcb Ki‡j Aby‡”Q‡`i GKZv I mvgÄm¨Zv nvivq|
2. ‡h‡Kv‡bv Aby‡”Q‡`i cÖ_g evK¨‡K Ôwelq evK¨Õ
e‡j| G evK¨ w`‡q †evSv‡bv nq cy‡iv Aby‡”Q‡` Kvh©Ki Aby‡”Q` MV‡bi wb‡`©kbv:
†Kvb welqwU Dc¯’vcb Kiv n‡”Q| ZvB G welq  Aby‡”Q` †QvU ivLv;
evK¨ ‰Zwi‡Z mZK©Zv Aej¤^b Kiv cÖ‡qvRb|  welq evK¨‡K †Rvo w`‡q Aby‡”Q` ïiæ Kiv;
3. Aby‡”Q` eo n‡j A‡bK mgq Zvi A_© Dcjw×  AcÖ‡qvRbxq weeiY ev` †`Iqv|
Kómva¨ nq| ZvB wjwLZ †hvMv‡hvM evZ©v ¯^í
ˆ`‡N©¨i Aby‡”Q‡` cÖYxZ nIqv evÃbxq|
4. Aby‡”Q‡`i avivevwnKZv eRvq ivLv GKwU ¸iæZ¡c~Y© welq| Ôwelq ev‡K¨Õi ci ci ‡mB ev‡K¨i we¯ÍvwiZ
eY©bv cieZx© evK¨¸‡jv‡Z Dc¯’vcb Ki‡Z nq| GLv‡b wel‡qi KviY `kv©‡bv, e¨vL¨v Dc¯’vcb BZ¨vw`
welq¸‡jv Avbv †h‡Z cv‡i|
5. GKwU Aby‡”Q` m½wZc~Y© evK¨ I evK¨mg~n wb‡qB cÖ¯‘Z Kiv cÖ‡qvRb|

mvims‡ÿc:
wjwLZ ‡hvMv‡hv‡M evK¨ e¨env‡ii ‡ÿ‡Î †ekwKQz wel‡q ¸iæZ¡ w`‡Z nq; †hgb - evK¨ my¯úófv‡e cÖ¯‘Z Kiv
cÖ‡qvRb; ev‡K¨ avivevwnKZv _vKv cÖ‡qvRb; mswÿß evK¨ e¨envi Kiv n‡j cvVK ev evZv©i cÖvcK mn‡R
welqe¯‘ m¤ú‡K© aviYv Ki‡Z cv‡i| Avevi, wjwLZ ‡hvMv‡hv‡M Aby‡”Q` cÖ¯‘Z Kivi †ÿ‡ÎI we‡eP¨ wKQz welq
i‡q‡Q| A‡bK¸‡jv evK¨ wb‡q GKwU Aby‡”Q` ˆZwi nq| Aby‡”Q` ‰Zwii mgq ‡hme welq¸‡jv‡Z ¸iæZ¡ w`‡Z
nq ‡m¸‡jv n‡jv- GKwU Aby‡”Q‡` memgq GKwU welqB Dc¯’vcb Ki‡Z nq| G‡Ki AwaK welq Dc¯’vcb
Ki‡j Aby‡”Q‡`i GKZv I mvgÄm¨Zv nvivq| Avevi, ‡h‡Kv‡bv Aby‡”Q‡`i cÖ_g evK¨‡K welq evK¨ e‡j| GB
evK¨ w`‡q †evSv‡bv nq cy‡iv Aby‡”Q‡` †Kvb welqwU Dc¯’vcb Kiv n‡”Q| ZvB GB welq evK¨ ‰Zwi‡Z mZK©Zv
Aej¤^b Kiv cÖ‡qvRb|

BDwbU Pvi c„ôvÑ 55

e¨emvq wjL‡bi ‡gŠwjK wfwËmg~n

BDwbU DËi g~j¨vqb

1. Awf‡hvRb ej‡Z Kx †evSvq?
2. evZv© Awf‡hvR‡bi c×wZ Av‡jvPbv Kiæb|
3. wjwLZ †hvMv‡hvM‡K Kvh©Ki Kivi Dcvq eY©bv Kiæb|
4. ‰elg¨g~jK kã Kx? G‡ÿ‡Î wKfv‡e wjwLZ evZv© ˆZwi Kiv hvq?
5. KvwiMwi k‡ãi e¨envi wKfv‡e Kvh©Kifv‡e Kiv m¤¢e?
6. wjwLZ ‡hvMv‡hv‡Mi evK¨ e¨env‡ii c×wZ wjLyb|
7. wjwLZ ‡hvMv‡hv‡Mi Aby‡”Q` e¨env‡ii c×wZ wjLyb|
8. cÖ_g evK¨ ev welq evK¨ †h‡Kv‡bv Aby‡”Q‡`i ¸iæZ¡c~Y© welq- KviY¸‡jv D‡jøL Kiæb|

‡idv‡iÝ eBmg~n
 Zahed Mannan, Business Communication, University Grants Commission of Bangladesh.
 Raymon V. Lesikar, John D. Pettit, Jr., Marie E. Flatley, Lesikar’s, Basic Business
Communication (Iwin & McGraw-Hill).
 Rajendra Pal & J.S. Korlahalli, Essentials of Business Communication, Sultan Chand Sons.

BDwbU Pvi c„ôvÑ56