MEDIA & INFORMATION LITERACY

QUARTER 1 MODULE 2

MELC: Identify traditional media and new media, and their relationships.

This module is not for sale and is exclusively for MIL students of SNHS-SHS.
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Prepared by: MARICRIS DIGO- LABAYANDOY, Teacher 2, SNHS-SHS
 Media Through Time

Hi! You are now on your second module in Media and Information Literacy. I do hope that you’ve b

Begin!

Many things have changed over time. The most prominent among these changes
is the development technology has made over the years. In every era, it’s as though
something brilliant is always being developed bringing about changes in the way people
live in that particular age. The impact of technological developments especially in media
to the society is something which is undeniable. As media evolve, so does mankind.
Hence, it is always worth looking back how far we’ve gone to allow us to project how far
we are still going.

Your Targets

In this learning module, you will learn to:

1. Examine the technology or resources available during the prehistoric age,
the industrial age, the electronic age, and the new or digital age.
2. Identify the devices used by people to communicate with each other, store
information, and broadcast information across the different ages.

This module is not for sale and is exclusively for MIL students of SNHS-SHS.
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Prepared by: MARICRIS DIGO- LABAYANDOY, Teacher 2, SNHS-SHS
 Try This!
TASK 1: In Age to Age. Read and answer the items below on a separate sheet of paper.

1. What age paved the way for faster communication and the creation of the social
network?
a. Pre-industrial Age b. Industrial Age

c. Electronic Age d. Information Age

2. In what age were telephone, telegraph, telegram and computers used as major tools
for communication?
a. Pre-industrial Age b. Industrial Age

c. Electronic Age d. Information Age

3. What were the major tools used for communication in the pre-industrial age?
a. Type writer b. Traditional Pen and paper

c. Wearable technology d. Personal Computer

4. Which age began the mass production of books through the invention of the printing
press?
a. Pre-industrial Age b. Industrial Age

c. Electronic Age d. Information Age

5. What is the theory that refers to various emerging trends in technology and
information, specifically the interconnectivity and accessibility of information
utilizing varied tools?
a. Theory of Relativity b. Internet of Things (IoT)

c. Strategy Theory d. Classical Conditioning

SCORE:
Did you get 3-5 correct answers? Very good! Without doubt, you will slay this
lesson. Got 2 below? Don’t fret. You will learn more as you go along.

Do This!

This module is not for sale and is exclusively for MIL students of SNHS-SHS.
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Prepared by: MARICRIS DIGO- LABAYANDOY, Teacher 2, SNHS-
 TASK 2: Then and Now. Look at the picture below showing a particular incident. Then, on your
answer sheet, answer the task that follows.
The Amazon Wildfire (businessinsider.com)

How would this news reach people if it took place:

During the Stone Age At present

I guess you really had to use both your imagination and some facts you’ve learned before for you to a

Explore

TASK 3: Tech Glow Up. Below are pictures of tools used before. Your task is to determine how
such tool has probably developed over time. The first was done for you. Use a separate
sheet of paper for your answers.

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Prepared by: MARICRIS DIGO- LABAYANDOY, Teacher 2, SNHS-
 1.  Telephone  Cellular Phone
Telegraph

2. 3.

Papyrus Camera

Keep This in Mind

Many tools used in media have developed through time. In this module, it is
important to take note of how media have evolved and how such evolution has impacted the
society. Below are the four ages of media evolution:
 Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper
from plants, and forged weapons and tools with stone, bronze, copper and iron.
Examples:
• Cave paintings (35,000 BC) • Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC) • Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century) • Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
 Industrial Age (1700s-1930s) - People used the power of steam, developed
machine tools, established iron production, and the manufacturing of various products
(including books through the printing press).
Examples:
• Printing press for mass production (19th century) • Newspaper- The London
Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)

This module is not for sale and is exclusively for MIL students of SNHS-SHS.
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Prepared by: MARICRIS DIGO- LABAYANDOY, Teacher 2, SNHS-
  Electronic Age (1930s-1980s) - The invention of the transistor ushered in the
electronic age. People harnessed the power of transistors that led to the transistor
radio, electronic circuits, and the early computers. In this age, long distance
communication became more efficient.
Examples:
• Transistor Radio • Television (1941) • OHP, LCD projectors
• Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704 (1960)
• Personal computers - i.e. Hewlett Packard 9100A (1968), Apple 1 (1976)
 Information Age/ Information Revolution (1900s-2000s) - The Internet paved
the way for faster communication and the creation of the social network. People
advanced the use of microelectronics with the invention of personal computers,
mobile devices, and wearable technology. Moreover, voice, image, sound and data are
digitalized. We are now living in the information age.
Examples:
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), netbooks (2008), tablets (1993)
• Smart phones • Wearable technology
• Cloud and Big Data
At present, one of the emerging trends in technology and information is the Internet
of Things (IoT). This is the network of physical objects that are embedded with
sensors, software and other technologies for the purpose of connecting and
exchanging data with other devices and systems over the internet. Examples of IoT
are Smart appliances and application software like televisions, audio/ speaker
systems, and connected security systems.

This module is not for sale and is exclusively for MIL students of SNHS-SHS.
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Prepared by: MARICRIS DIGO- LABAYANDOY, Teacher 2, SNHS-
 Apply What You Have Learned

TASK 4: Back Track.

A. Complete the table below. Choose from the items/ choices provided. Use a
separate sheet for your answer.
DURING THIS AGE: THIS WAS INVENTED:
4

PRE- INDUSTRIAL AGE

1 5

2 6

3
A computer that is designed to
be moved from one place another
t and includes a display
and keyboard.

DURING THIS AGE:

ELECTRONIC AGE INFORMATION REVOLUTION

INDUSTRIAL AGE

THIS WAS INVENTED:

A transistor radio is a small portable radio receiver that uses transistor-based circuitry. It became the most popular electronic communication dev
A clay tablet is a writing tool used mainly by S
used papyrus instead.

Developed by Samuel Morse and other inventors, the telegraph revolutionized long-dist
wire laid between stations.

This module is not for sale and is exclusively for MIL students of SNHS-SHS.
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Prepared by: MARICRIS DIGO- LABAYANDOY, Teacher 2, SNHS-
 B. On a separate sheet of paper, complete the table below.

Reflect
How was that travel through time? I sure do hope the ages of Media Evolution wer
that you have learned how media has evolved over time, it’s time to reflect ho

TASK 5: What Now?! Give your thoughts on the questions below. Use your answer sheet.

1. What are the key features/ major characteristics of the advancements in each
age?
2. What do you think is the most relevant invention in each age? Why?
3. What were your observations in line with how media have evolved through time?
4. How would you connect/ relate each age in the evolution of media?
5. How far do you think have humanity come in line with technological
advancements in media and information?
6. How do you project media to have evolved 20 years from now?

This module is not for sale and is exclusively for MIL students of SNHS-SHS.
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Prepared by: MARICRIS DIGO- LABAYANDOY, Teacher 2, SNHS-
 Assess What You Have Learned

TASK 6: The Crossword Looper. Answer the puzzle below.

Yey! You are finally done with the second module. Just finish one more task and
you’re ready for the next topic. Well done!

Additional Tasks

TASK 7: Can You Connect? Identify at least one historical event that took place in each of the age in
media evolution and determine whether such event had any relevant impact to the
advancements in media and technology during that specific time?

This module is not for sale and is exclusively for MIL students of SNHS-SHS.
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Prepared by: MARICRIS DIGO- LABAYANDOY, Teacher 2, SNHS-
TASK 8: Evolution and Me. Discuss the following:
• Given the available media that we now have in the world, what are its roles and
functions in a democratic society?
• In what way does media affect your life (personal, professional, academic, social, etc)?

References:

MIL Teacher’s Guide pp. 19- 23

Khan, R. (2006). Internet 101: The new mass medium for Filipinos. Anvil Publishing, Inc. Neuman,
R. (2010).

Theories of media evolution. Media, Technology, and Society: Theories of Media Evolution.
Retrieved from http:// press.umich.edu/titleDetailDesc.do?id=293114

Noll, A. M. (2006). The evolution of media. Rowman & Littlefield. Using Media Sources. (2015
October 20). Retrieved from http:// www.library.illinois.edu/ugl/howdoi/medialiteracy.html

Wilson, Carolyn; Grizzle, Anton; Tuazon, Ramon; Akyempong; Kwane; Cheung, Chi-Kim (2011).

Media and Information Literacy: Curriculum for Teachers. UNESCO Press ISBN 978-92-3-104198-3
(EN); 978-959-18-07; 978-959-18-0787-8 (ES)

This module is not for sale and is exclusively for MIL students of SNHS-SHS.
1 Prepared by: MARICRIS DIGO- LABAYANDOY, Teacher 2, SNHS-
 This module is not for sale and is exclusively for MIL students of SNHS-SHS.
1 Prepared by: MARICRIS DIGO- LABAYANDOY, Teacher 2, SNHS-