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Note On Case Study Analysis Writing by Selvarasu A.

1. The Loving Spoon is a 40-year old family-owned soul food restaurant that is being passed down to the third generation, Kendra and her twin siblings Sharai and Alexis. However, the siblings believe changes are needed as revenue has been flat and they see younger customers flocking to newer restaurants. 2. Sharai and Alexis disagree on the changes needed. Alexis wants to modernize and expand the bar, while Sharai proposes leasing next door space to create two concepts - a traditional restaurant and an upscale bar. Their mother worries changing too much could upset loyal customers. 3. A new competitor, Sweet Abby, has also opened nearby and is aggressively marketing.

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59 views

Note On Case Study Analysis Writing by Selvarasu A.

1. The Loving Spoon is a 40-year old family-owned soul food restaurant that is being passed down to the third generation, Kendra and her twin siblings Sharai and Alexis. However, the siblings believe changes are needed as revenue has been flat and they see younger customers flocking to newer restaurants. 2. Sharai and Alexis disagree on the changes needed. Alexis wants to modernize and expand the bar, while Sharai proposes leasing next door space to create two concepts - a traditional restaurant and an upscale bar. Their mother worries changing too much could upset loyal customers. 3. A new competitor, Sweet Abby, has also opened nearby and is aggressively marketing.

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SUNDAR P
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© © All Rights Reserved
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NOTE ON CASE STUDY ANALYSIS

Selvarasu A. Professor & Coordinator of Management Discipline


Directorate of Distance Education Annamalai University

A case analysis practical course is a process of examining a real-world situation


in order to understand the factors that contributed to the outcome. Case studies are
often used in business, education, and healthcare to understand how organizations or
individuals operate. Student can approach the case based on his own choice of a case
in his place of work or any other case available as a free resource or it can be
purchased from case publishing houses such as Harvard Business Publishing
Education, The Case Centre, the case society of India International Case Research
Association, Home | IIMA Cases, etc.

A. Guidelines for writing a case analysis:

1. Selecting a case: The first step is to select a case that is relevant to the topic of
the study. The case should be well-documented and provide enough information
to allow for analysis.
2. Gathering information: The next step is to gather information about the case.
This information can be obtained from a variety of sources, such as interviews,
documents, and observations.
3. Analyzing the information: Once the information has been gathered, it is
analyzed to identify the key factors that contributed to the outcome. This
analysis can be done using a variety of methods, such as descriptive statistics,
hypothesis testing, and qualitative analysis.
4. Drawing conclusions: The final step is to draw conclusions from the analysis.
This may involve identifying the implications of the findings for theory or
practice.

Case study analysis can be a valuable tool for understanding complex problems.
By examining real-world situations, case studies can help to identify the factors that
contribute to success or failure. This information can then be used to improve decision-
making and problem-solving.

B. Instructions:

Student can visit sample case studies from Harvard Business School Publishing Education or
any other similar sources like thecasecentre.org reference in various sectors in micro, small, medium
enterprises and corporate companies like a restaurant service, ice cream manufacturing, tourism
services, financial services, consulting services etc. The student can identify the real-world problems
in either offering service/products or availing the same as customers. Based on the criticality of
business problems, student can gather information that is required to write a case study analysis on its
various steps. A comprehensive case analysis can be prepared in the format as given as above
guidelines.

C. Format for case study analysis


i. CASE SUMMARY
A two-page summary of the case story including the case history of the
organization you are reporting about.

ii. Writing the Case Study Analysis

[1] Reporting style and the target audience. Use past tense and choose your
audience as Scholar. Assume the role of Chairman (or) Managing Director (or)
Chief Executive Officer (or) General Manager (or) Manager (or) Executive (or)
Customer (or) Supplier (or) Competitor (or) Government.

[2] Reporting the opening paragraph. Make it interesting, engaging, introducing


the protagonist, foreshadows the problem to be addressed.

[3] Reporting the company history. Evocative language Provides context, rich
description Generous with organizational facts.

[4] Reporting a micro-industry note. Provides the frame of reference. Embeds the
case situation in a broad industry framework. Contextualize the action.

[5] Reporting about the case actors. Characters exhibits the personality, Creates
empathy for the protagonist, the readers knows this character.

[6] Reporting about the case situation. Presents the problem. Ensures the
readers can ‘see’ the action unfolding. Calibrates the problem to the anticipated
level of the reader.

[7] Including additional information. The information is not critical to the case
analysis. The information sounds like important to the case analysis. The reader
wonders why the information is included.

[8] Reporting the closing paragraph. The problem becomes the reader’s problem.
You have not given away the answers or decision. It is reasonably clear what
you expect of the reader

[9] Appendices. Data that cannot be fit comfortably within the narrative part of the
case. Information that is important or valuable for case analysis.
Visit Case Companion teaching: https://youtu.be/IBwNpJFuJvE?
si=1pPLVR9Mra32M_GT

M.B.A. (General) 1 s t Year 1 s t SEMESTER Assignments


ANNAMALAI UNIVERSITY 2023– 24
The Loving Spoon: A New
Generation Takes
Over
The Loving Spoon: A New Generation Takes over
Written By Michael A. Roberto Adopted from HBSP: 7886-HTM-ENG Jun-2022
“Family businesses are complicated,” Kendra Franklin thought as she
considered the choices before her. Her parents founded The Loving Spoon, a restaurant
in their hometown in South Carolina, 40 years ago. The family style restaurant offered
large portions of traditional “home-cooked soul food standards” at very affordable
prices.
Kendra’s parents were now stepping back and turning over management to her
and her younger twin siblings, Sharai and Alexis. Kendra and her sisters felt The Loving
Spoon needed to change. Revenue was flat in the early 2000s, which worried the
Franklins at the time; however, revenue picked up and grew at a steady pace for the
past six years, and the restaurant remained quite profitable. However, the sisters
worried that their parents’ business model would not provide a recipe for success
moving forward. They saw how quiet The Loving Spoon was at 9:00 p.m., just as the
brightly lit restaurants down the street began to fill with younger patrons purchasing
expensive alcoholic drinks and high-margin appetizers.
“Family businesses are complicated.”
Family businesses are complicated
Their parents disagreed and felt that The Loving Spoon would be around long
after its competitors shut down. Their father noted, “Our strength lies in knowing what
we are. Our operation is highly efficient, and we have loyal customers because we rarely
change our popular, traditional menu. Moreover, buying the same foods in bulk weekly
gives us food costs that are 5% lower than our direct competitors in town and8% lower
than restaurants nationwide. A simple menu, low employee turnover, and high
productivity translate into labor costs at least 10% lower than rivals. What more does
any restaurant need?”
Sharai and Alexis seldom agreed about anything, including what should change.
Alexis thought The Loving Spoon should reposition itself as a more upscale restaurant
to challenge up-and-coming rivals such as
Fried Green Soul and McKenzie’s Backyard Table. She wanted to modernize the menu
and décor, as well as expand and redesign the bar area to entice patrons to purchase
more beverages, which were The Loving Spoon's most profitable offerings. She said,
“What they do isn’t hard to copy, especially with our experience, but we will need a loan
to finance a renovation of this space.” Her mother acknowledged that a refresh might
attract some new customers. However, she inquired about the pitfalls: “Don’t we risk
upsetting our most loyal guests if we radically alter our concept?”
Sharai countered, “Why choose between our current concept and a modernized
approach when we can do both? We can lease the space next door to The Loving Spoon
and build a bigger, better restaurant that appeals to everyone. We will have our
traditional menu, service, and seating in one space and then an upscale bar with a
dynamic, premium-priced menu and modern décor in the adjacent area. Customers can
choose the experience that suits them best.”
M.B.A. (General) 1 s t Year 1 s t SEMESTER Assignments
ANNAMALAI UNIVERSITY 2023– 24
Their mother interjected, “Sharai, it’s hard enough to run one restaurant well.
Do you have any idea how difficult it would be to manage two concepts in the same
space?”
None of these options seemed optimal to Kendra. Additionally, she worried about
Sweet Abby, the formidable competitor with a similar menu and format that had opened
recently just a short walk away. The new rival had already gotten strong Yelp ratings
and aggressively reached out to local churches and community groups to host
gatherings and cater special events. Just the other night, she noticed a large group of
The Loving Spoon’s most loyal customers strolling into Sweet Abby for a retirement
celebration. Kendra needs to gather the family together soon and discuss the options
regarding the restaurant’s strategy moving forward.

M.B.A. (General) 1 s t Year 1 s t SEMESTER Assignments


ANNAMALAI UNIVERSITY 2023– 24

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