Certified Digital Marketing for Beginners: Special Course

( A Course of Absolute Beginners)

Batch starting from 1st November

Timings: 7:30 a.m -9:30 a.m (Monday - Friday) -> Zoom

Duration: 4 Months

● Complete Practical Course.

● 4 Months Course - Monday to Friday (2 hours Daily).
● Get Certified by our Agency UT Digital Media
● Get Google / Hubspot Certifications
● Tasks and Assignments during each Topic based on Practical Projects and Scenarios.
● Recordings will be available.
● 1- Demo Class.
● Limited Seats
● Expert Trainer - Ankur Sir. (6 Yrs Experience)
● Note: Only Selected Students will be taken into the course.
● There is be private group with batchmates

To Attend the Demo: Whatsapp/Call on 9455076758 / 9721410786 with a message, I am

interested in the course starting from 1st November

Module Module Name Topic Time Frame

1 Fundamentals ➢ What is Digital Marketing 2 Class

of Digital ➢ Benefits of Digital Marketing
Marketing ➢ Scope Of Digital Marketing
➢ Requirements in Digital Marketing
➢ Types Of Marketing
➢ Job Opportunities In Digital Marketing

2 Understanding ➢ What is Hosting and what types of Hosting / 1 Class

Domain & Understanding domains?
Hosting

3 WordPress ➢ What is WordPress? 10 Class

➢ Why WordPress is popular in Digital
Marketing?
➢ What is a Website & Types Of Website?
➢ How To Install WordPress On a Live Server?

Design Professional Blog

 ➢ Important Pages In Blog & How To Create?
➢ Important Settings For WordPress Blog?
➢ How To Create Topic Categories?
➢ How to Create Categories Manu?
➢ How To Create Footer for Blog?
➢ How to Create Sidebars In Blogs?
➢ How To Choose the best theme for the blog?
➢ Essential Plugins for Blog
➢ How to Design a Home Page For a Blog.

Design a Professional Business Website

➢ Important Pages In Business Website & How

To Create?
➢ Important Settings For WordPress Blog?
➢ How To Create Topic Categories?
➢ How to Create Pages Manu?
➢ How To Create Footer for a Business Website?
➢ How To Choose the Best Theme for a
Business Website?
➢ Essential Plugins for Website
➢ How to Design a Home Page For a Business
Website.
➢ External resources For Designing

Design Professional E-commerce Website

➢ Importnant Plugin for E-Commerce Website

➢ Setting For E-Commerce Plugin
➢ How to Create a Product Category
➢ How to Upload Simple Product
➢ What is a Variable Product and how to Create
Variation in products
➢ How to Add Payment Getaways
➢ How to Apply Shipping Charges
➢ How to Apply GST setting
➢ How to create Discount Coupons
➢ Important Settings For E-Commerce Store

4 SEO ➢ Introduction to SEO 20 Classes

➢ On-Page SEO
➢ Off-Page SEO
➢ Technical SEO
➢ Ranking Algorithms
➢ Writing a perfect blog for SEO
➢ How to Optimize a Perfect -Service Page
➢ Keyword Research Advanced
➢ SEO using Different Tools
 ➢ Google Search Console Explained
➢ GA4 for SEO
➢ Understanding of Local SEO, What is Google
My Business Profile and how it works?

5 Facebook Ads ➢ What is Facebook Ads & How it Works? 15 Classes

➢ Difference B/w Personal Facebook ads v/s
Facebook Business Manager
➢ Different Types of Facebook Ads Objectives / Ad
Format
➢ How to Choose the Right Objective for Ads
➢ Complete Audience & Targeting Option
➢ Complete Placement Option in Facebook Ads
➢ How to write highly convertible Ad copy
➢ What is the Buyer's Persona
➢ What is Facebook Pixel
➢ How to set up Facebook Pixel
➢ What is Remarketing & How to Create
Remarketing Audiences?
➢ What is Conversion & How to Setup Conversion
➢ How to set advanced Lead Generation ads on
Facebook
➢ How to Run Catalogue Shopping Ads on
Facebook
➢ What is Dynamic Ads & How to Run
➢ FB Scaling Model
How to run all types of Ads on Instagram

6 Google Ads ➢ Introduction to Google Ads 15 Classes

➢ How do Google ads work
➢ Diff. Types Of Objectives in Google Ads
➢ Diff. Types Of Google Ads Format
➢ How to Choose the Right Objective
Understanding - Importance of Landing Page
➢ In-depth Search Ads Creation and Optimization
➢ Creation & Optimization Report
➢ In-Depth Display Ads
➢ Everything About Remarketing Concepts
➢ Types Of Remarketing Audience
➢ How to Create a Remarketing Audience
➢ What is Conversion & How to Create
Conversion
➢ YouTube Ads & Video Ads
➢ App Install Ads
 ➢ Call Only Ads
➢ Important Settings in Google Ads
➢ Shopping Ads
➢ Merchant Center
➢ Setting Performance Max Ads

7 Google ➢ Introduction Of Google Analytics GA4 2-3 Classes

Analytics / GA4 ➢ Setting Up Property In Google Analytics GA4
➢ Dashboard Overview
➢ Real-Time Report
➢ Acquisition Report
➢ Engagement Report
➢ Monetisation Report
➢ Retention Report
➢ Tech Report
➢ What is an Event & How to Create Events
➢ How To Create Conversion
➢ How to Create Audiences Using GA
➢ How to import Audiences from GA to Google
Ads
➢ How to Create Report For Clients by GA4
analytics

8 Google Tag ➢ What is GTM 3-4 Classes

Manager ➢ Setup Google Tag Manager
➢ Why are GA & GTM connected in the website
➢ Components in GTM
➢ What is Tag, Trigger & Variables
➢ Setting First tracking
➢ Video tracking
➢ image tracking
➢ Link Tracking
➢ Outbound link tracking
➢ Button tracking
➢ Scroll tracking
➢ Facebook Pixel install by GTM
➢ Other Tags which GTM can install

9 Linkedin, Quora ➢ Introduction & Setup of LinkedIn, Quora And 5 Classes

& Other Ads Other Ads

10 Interview Prep. ➢ How to Prepare for Interview / Mock Interviews 2-3 Classes
 after each and every Module

Fee: 20,000/- Including GST

FAQ (Frequently Asked Questions)

1- How is this course different from YouTube videos?

Most of the content on YT is a little older, This course contains all the latest things. - Also, this
course is live where you will be learning through Live classes you can ask your doubts in the
online class itself and YT videos are prerecorded.

2- Can I get a certificate from this course?

Yes, You will get an agency certificate after this course

3- Will you help us in cracking the interview?

Yes, we have a mock interview module in the course.

4- Can I make instant money after this course?

No, This course is not a quick money-making or get-quick-rich course. This course is created to
enhance your Digital Marketing Skills.