Volume

หน้า 53-54
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028

'000 tonnes 2023 2024 2025 2026

Other Savoury Snacks 8.7 9.4 9.9 10.5

Seafood Snacks 1.5 1.6 1.7 1.8

Meat Snacks 3.8 3.9 4.1 4.2

Pretzels - - - -

Popcorn - - - -

Savoury Biscuits 19.6 20.1 20.8 21.7

- Vegetable, Pulse and - - - -

Bread Chips

- Rice Snacks 10.0 10.3 10.7 11.2

- Puffed Snacks 36.3 37.1 38.0 39.3

- Tortilla Chips - - - -

- Potato Chips 14.8 15.2 15.8 16.6

Salty Snacks 61.1 62.6 64.5 67.1

Nuts, Seeds and Trail 6.3 6.4 6.6 6.7

Mixes

Savoury Snacks 101.0 104.0 107.5 112.0

Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Value
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2023-2028

VND billion 2023 2024 2025 2026

Other Savoury Snacks 530.7 583.4 628.3 673.6

Seafood Snacks 756.5 802.5 866.0 937.1

Meat Snacks 2,565.1 2,681.8 2,828.4 2,991.5

Pretzels - - - -

Popcorn - - - -

Savoury Biscuits 3,233.9 3,381.1 3,565.9 3,789.7

Vegetable, Pulse and Bread Chips - d - -

2,014.5 2,116.5 2,236.4 2,369.7

- Rice Snacks

- Puffed Snacks 7,179.2 7,454.6 7,747.9 8,115.3

- Tortilla Chips - - - -

- Potato Chips 4,213.8 4,403.7 4,621.3 4,900.9

Salty Snacks 13,407.5 13,974.7 14,605.6 15,385.9

Nuts, Seeds and Trail 1,088.6 1,117.0 1,142.8 1,166.8

Mixes Savoury Snacks 21,582.3 22,540.5 23,636.9 24,944.6

Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
 หน้า 50 Volume
Table 65 Sales of Savoury Snacks by Catego

'000 tonnes

2027 2028 Other Savoury

Snacks
11.0 11.6 Seafood Snacks

1.9 2.0 Meat Snacks

4.4 4.6 Pretzels

- - Popcorn

- - Savoury Biscuits

22.8 24.1 - Vegetable, Pulse

and
- - B
r
e
-a Puffed Snacks

11.7 12.4 - Tortilla Chips

40.9 42.7 - Potato Chips

- - Salty Snacks

17.5 18.6 Nuts, Seeds and

Trail
70.1 73.7 Mixes Savoury
Snacks
6.8 6.9 Source: Euromonitor International from official statistics,

117.1 122.9

Table 66 Sales of Savoury Snacks by Category: Value 2018-2023

2027 2028 VND billion VND billion 2018

719.0 763.9 Other Savoury Other Savoury 197.6

Snacks Snacks
1,016.7 1,106.1 Seafood Snacks Seafood Snacks 427.0

3,173.0 3,371.6 Meat Snacks Meat Snacks 1,590.6

- - Pretzels Pretzels -

- - Popcorn Popcorn -

4,038.9 4,316.4 Savoury Biscuits Savoury Biscuits 1,950.5

 - - - Vegetable, Pulse - Vegetable, Pulse -
and and
2,518.1 2,683.1 - a 1,098.3
s
R d
i f
c a
e s
d
S f
n s
a a
c d
k f
s

8,524.3 8,979.2 - Puffed Snacks - Puffed Snacks 4,523.9

- - - Tortilla Chips - Tortilla Chips -

5,217.0 5,574.2 - Potato Chips - Potato Chips 2,657.1

16,259.4 17,236.5 Salty Snacks Salty Snacks 8,279.3

1,190.8 1,213.5 Nuts, Seeds and Nuts, Seeds and 823.0

Trail Trail
26,397.7 28,008.1 Mixes Savoury Mixes Savoury 13,267.8
Snacks Snacks
Source: Euromonitor International from official statistics, trade associations, trade press, company research
 หน้า 50 Volume
ble 65 Sales of Savoury Snacks by Category: Volume 2018-2023

2018 2019 2020 2021 2022 2023

4.2 4.9 5.8 6.8 8.0 8.7

1.1 1.2 1.3 1.4 1.5 1.5

3.1 3.3 3.4 3.5 3.8 3.8

- - - - - -

- - - - - -

15.5 16.5 17.5 18.2 19.2 19.6

- - - - - -

8.2 8.6 9.1 9.4 9.8 10.0

29.4 30.7 32.8 33.7 36.0 36.3

- - - - - -

11.9 12.6 13.3 13.7 14.6 14.8

49.5 51.9 55.2 56.7 60.4 61.1

5.6 5.7 5.9 6.0 6.2 6.3

79.0 83.5 89.1 92.6 99.0 101.0

rce: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Category: Value 2018-2023

2019 2020 2021 2022 2023

244.5 304.8 365.7 457.5 530.7

489.0 568.3 613.8 694.1 756.5

1,769.6 1,980.5 2,119.1 2,375.0 2,565.1

- - - - -

- - - - -

2,223.6 2,512.8 2,695.6 2,994.4 3,233.9

 - - - - -

1,268.5 1,467.7 1,630.6 1,868.6 2,014.5

4,840.6 5,469.9 5,826.0 6,709.5 7,179.2

- - - - -

2,975.9 3,243.8 3,413.9 3,905.1 4,213.8

9,085.0 10,181.3 10,870.5 12,483.2 13,407.5

872.3 916.0 952.6 1,019.3 1,088.6

14,684.0 16,463.6 17,617.2 20,023.4 21,582.3

atistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
urces
 Forecast to 23 - 28
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
'000 tonnes 2023 2024 2025 2026
Other Savoury Snacks 8.7 9.4 9.9 10.5
Seafood Snacks 1.5 1.6 1.7 1.8
Meat Snacks 3.8 3.9 4.1 4.2
Pretzels - - - -
Popcorn - - - -
Savoury Biscuits 19.6 20.1 20.8 21.7
- Vegetable, Pulse and Bread Chips - - - -
- Rice Snacks 10 10.3 10.7 11.2
- Puffed Snacks 36.3 37.1 38 39.3
- Tortilla Chips - - - -
- Potato Chips 14.8 15.2 15.8 16.6
Salty Snacks 61.1 62.6 64.5 67.1
Nuts, Seeds and Trail 6.3 6.4 6.6 6.7
Mixes Savoury Snacks 101 104 107.5 112

Source: Euromonitor International from trade associations, trade press, company research, trade in

Table 73 Forecast Sales of Savoury Snacks by Category: Value 2023-2028

VND billion 2023 2024 2025 2026
Other Savoury Snacks 530.7 583.4 628.3 673.6
Seafood Snacks 756.5 802.5 866 937.1
Meat Snacks 2565.1 2681.8 2828.4 2991.5
Pretzels - - - -
Popcorn - - - -
Savoury Biscuits 3233.9 3381.1 3565.9 3789.7
Vegetable, Pulse and Bread Chips - d - -
- Rice Snacks 2014.5 2116.5 2236.4 2369.7
- Puffed Snacks 7179.2 7454.6 7747.9 8115.3
- Tortilla Chips - - - -
- Potato Chips 4213.8 4403.7 4621.3 4900.9
Salty Snacks 13407.5 13974.7 14605.6 15385.9
Nuts, Seeds and Trail 1088.6 1117 1142.8 1166.8
Mixes Savoury Snacks 21582.3 22540.5 23636.9 24944.6
Source: Euromonitor International from trade associations, trade press, company research, trade in
 History
Table 65 Sales of Savoury Snacks by Category: Volum
2027 2028 '000 tonnes 2018
11 11.6 Other Savoury Snacks 4.2
1.9 2 Seafood Snacks 1.1
4.4 4.6 Meat Snacks 3.1
- - Pretzels -
- - Popcorn -
22.8 24.1 Savoury Biscuits 15.5
- - - Vegetable, Pulse and Br 8.2
11.7 12.4 - Puffed Snacks 29.4
40.9 42.7 - Tortilla Chips -
- - - Potato Chips 11.9
17.5 18.6 Salty Snacks 49.5
70.1 73.7 Nuts, Seeds and Trail Mix 5.6
6.8 6.9 Savoury Snacks 79
117.1 122.9

any research, trade interviews, trade sources

Table 66 Sales of Savoury Snacks by Category: Value

2027 2028 VND billion 2018
719 763.9 Other Savoury Snacks 197.6
1016.7 1106.1 Seafood Snacks 427
3173 3371.6 Meat Snacks 1590.6
- - Pretzels -
- - Popcorn -
4038.9 4316.4 Savoury Biscuits 1950.5
- - - Vegetable, Pulse and -
2518.1 2683.1 Rice Snacks 1098.3
8524.3 8979.2 - Puffed Snacks 4523.9
 - - - Tortilla Chips -
5217 5574.2 - Potato Chips 2657.1
16259.4 17236.5 Salty Snacks 8279.3
1190.8 1213.5 Nuts, Seeds and Trail Mix 823
26397.7 28008.1 Savoury Snacks 13267.8
any research, trade interviews, trade sources
2022
Seafood volume 694.1
Seafood value 1.5
 Growth
y Category: Volume 2018-2023 forecast
2019 2020 2021 2022 2023
4.9 5.8 6.8 8 8.7
1.2 1.3 1.4 1.5 1.5
3.3 3.4 3.5 3.8 3.8
- - - - -
- - - - -
16.5 17.5 18.2 19.2 19.6
8.6 9.1 9.4 9.8 10
30.7 32.8 33.7 36 36.3
- - - - -
12.6 13.3 13.7 14.6 14.8
51.9 55.2 56.7 60.4 61.1
5.7 5.9 6 6.2 6.3
83.5 89.1 92.6 99 101

y Category: Value 2018-2023

2019 2020 2021 2022 2023
244.5 304.8 365.7 457.5 530.7
489 568.3 613.8 694.1 756.5
1769.6 1980.5 2119.1 2375 2565.1
- - - - -
- - - - -
2223.6 2512.8 2695.6 2994.4 3233.9
- - - - -
1268.5 1467.7 1630.6 1868.6 2014.5
4840.6 5469.9 5826 6709.5 7179.2
- - - - -
2975.9 3243.8 3413.9 3905.1 4213.8
9085 10181.3 10870.5 12483.2 13407.5
872.3 916 952.6 1019.3 1088.6
14684 16463.6 17617.2 20023.4 21582.3

2023
756.5 8.990%
1.5
Growth
orecast Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
% volume growth
Other Savoury Snacks
Seafood Snacks
Meat Snacks
Pretzels
Popcorn
Savoury Biscuits
- Vegetable, Pulse and Bread Chips
- Rice Snacks
- Puffed Snacks
- Tortilla Chips
- Potato Chips
Salty Snacks
Nuts, Seeds and Trail Mixes
Savoury Snacks

© Euromonitor International

Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

% constant value growth
Other Savoury Snacks
Seafood Snacks
Meat Snacks
Pretzels
Popcorn
Savoury Biscuits
- Vegetable, Pulse and Bread Chips
- Rice Snacks
- Puffed Snacks
- Tortilla Chips
- Potato Chips
Salty Snacks
Nuts, Seeds and Trail Mixes
Savoury Snacks
Growth 2023-2028
2023/24 2023-28 CA 2023/28 Total
7.8 5.9 33.1
4 6.2 35
2.5 3.9 21.1
- - -
- - -
2.5 4.2 22.8
- - -
3 4.4 24
2 3.3 17.6
- - -
3.2 4.7 25.8
2.5 3.8 20.6
2.1 1.8 9.4
2.9 4 21.7

owth 2023-2028
2023/2024 2023-28 CA 2023/28 Total
9.9 7.6 44
6.1 7.9 46.2
4.5 5.6 31.4
- - -
- - -
4.6 5.9 33.5
- - -
5.1 5.9 33.2
3.8 4.6 25.1
- - -
4.5 5.8 32.3
4.2 5.2 28.6
2.6 2.2 11.5
4.4 5.4 29.8
Table 65 Sales of Savoury Snacks by Category: Volume 2018-2023
'000 tonnes 2018 2019 2020 2021
Other Savoury Snacks 4.2 4.9 5.8 6.8
Seafood Snacks 1.1 1.2 1.3 1.4
Meat Snacks 3.1 3.3 3.4 3.5
Savoury Biscuits 15.5 16.5 17.5 18.2
Rice Snacks 8.2 8.6 9.1 9.4
- Puffed Snacks 29.4 30.7 32.8 33.7
- Potato Chips 11.9 12.6 13.3 13.7
Salty Snacks 49.5 51.9 55.2 56.7
Nuts, Seeds and Trail Mixes 5.6 5.7 5.9 6
Savoury Snacks 79 83.5 89.1 92.6

Table 66 Sales of Savoury Snacks by Category: Value 2018-2023

VND billion 2018 2019 2020 2021
Other Savoury Snacks 197.6 244.5 304.8 365.7
Seafood Snacks 427 489 568.3 613.8
Meat Snacks 1590.6 1769.6 1980.5 2119.1
Savoury Biscuits 1950.5 2223.6 2512.8 2695.6
Rice Snacks 1098.3 1268.5 1467.7 1630.6
- Puffed Snacks 4523.9 4840.6 5469.9 5826
- Potato Chips 2657.1 2975.9 3243.8 3413.9
Salty Snacks 8279.3 9085 10181.3 10870.5
Nuts, Seeds and Trail Mixes 823 872.3 916 952.6
Savoury Snacks 13267.8 14684 16463.6 17617.2
 OLD
2022 2023 Volume '000 tonnes Maket share 2022
8 8.7 Savoury Snacks 99
1.5 1.5 Salty Snacks 60.4
3.8 3.8 Puffed Snacks 36
19.2 19.6 Savoury Biscuits 19.2
9.8 10 Potato Chips 14.6
36 36.3 Rice Snacks 9.8
14.6 14.8 Other Savoury Snacks 8
60.4 61.1 Nuts, Seeds and Trail Mixes 6.2
6.2 6.3 Meat Snacks 3.8
99 101 Seafood Snacks 1.5
258.5

2022 2023 Value VND billion Maket share 2022

457.5 530.7 Savoury Snacks 20023.4
694.1 756.5 Salty Snacks 12483.2
2375 2565.1 Puffed Snacks 6709.5
2994.4 3233.9 Potato Chips 3905.1
1868.6 2014.5 Savoury Biscuits 2994.4
6709.5 7179.2 Meat Snacks 2375
3905.1 4213.8 Rice Snacks 1868.6
12483.2 13407.5 Nuts, Seeds and Trail Mixes 1019.3
1019.3 1088.6 Seafood Snacks 694.1
20023.4 21582.3 Other Savoury Snacks 457.5
52530.1
 Pie chart :
%contributio%cummulative share 2022
38% 38% Savoury Snacks 99
23% 62% Salty Snacks 60.4
14% 76% Puffed Snacks 36
7% 83% Savoury Biscuits 19.2
6% 89% Potato Chips 14.6
4% 92% Rice Snacks 9.8
3% 96% Others 19.5 Nuts, Seeds and Trail M
2% 98% 258.5
1% 99%
1% 100%
100%

%contributio%cummulative share
38% 38%
24% 62%
13% 75%
7% 82% 2022
6% 88%
5% Rice Others;
92% Snacks; 19.5
Potato 9.8
4% 96% Chips;
14.6
Savoury
2% 98% Savoury
Biscuits; Snacks; 99
1% 99%
19.2
1% 100%
100%

Puffed Snacks;
36

Salty Snacks; 60.4

 '000 tonnes 2022 %contribution
%cummulative share
Savoury Snacks 99 38% 38%
Salty Snacks 60.4 23% 62% Savoury Snacks
- Puffed Snacks 36 14% 76% Salty Snacks
Savoury Biscuits 19.2 7% 83% - Puffed Snacks
- Potato Chips 14.6 6% 89% Savoury Biscuits
Rice Snacks 9.8 4% 92% - Potato Chips
Other Savoury Snacks 8 3% 96%
Nuts, Seeds and Trail Mixes 6.2 2% 98%
Meat Snacks 3.8 1% 99%
Seafood Snacks 1.5 1% 100%
258.5 #DIV/0!

voury
cks; 99
 2022
Savoury Snacks 99
Salty Snacks 60.4
- Puffed Snacks 36
Savoury Biscuits 19.2 2
- Potato Chips 14.6 Others; 19.5; 8%
Rice Snacks; 9.8; 4%
Rice Snacks 9.8 - Potato Chips; 14.6;
6%
Others 19.5
Savoury Biscuits;
258.5 19.2; 7%

- Puffed Snacks; 36;

14%

Salty Sn
 2022
Others; 19.5; 8%
Rice Snacks; 9.8; 4%
- Potato Chips; 14.6;
6%
Savoury Snacks; 99;
Savoury Biscuits; 38%
19.2; 7%

- Puffed Snacks; 36;

14%

Salty Snacks; 60.4; 23%

Table 69value rsp
% retail NBO Company Shares of Savoury Snacks: % Value 2019-2023
Company 2019
Orion Food Vina Co Ltd 17.6
Mondelez
JSC Kinh Do Vietnam 16.7
Liwayway
Ltd Food Industry Co 11.5
PepsiCo Vietnam (PIVN) 11
Tuyen Ky Co Ltd 6.6
Vietnam One One Food JSC 3.4
Thien Ha Kameda JSC 1.7
Procter & Gamble Vietnam
Ltd 0.8
Meiji Holdings Co Ltd 0.7
Viet Hoa Co 0.7
LBB Vietnam Foodstuff JSC 0.6
Haiha Confectionery JSC 0.4
Mayora Vietnam Co Ltd 0.3
Tan Tan Food & Foodstuff Co 0.2
Nhat Anh Trading Pte 0.4
Tai Tai Co 0.2
Trang An Confectionery Co 0.3
Ha Noi Confectionery Co 0.2
Haiha - Kotobuki Co Ltd -
Kinh Do Corp -
Vinabico Confectionery JSC -
Mondelez International Inc -
Others 26.8
Total 100
 2020 2021 2022 2023
19.1 19.4 20.5 20.5
16.6 16.7 16.2 16.3
11.3 11.2 11.3 11.1
10.1 9.7 9.8 9.8
6.7 6.6 6.1 5.9
3.3 3.4 3.3 3.3
1.6 1.6 1.6 1.6
0.7 0.7 0.7 0.7
0.7 0.7 0.7 0.7
0.7 0.7 0.7 0.6
0.6 0.6 0.6 0.6
0.4 0.3 0.3 0.3
0.2 0.2 0.2 0.3
0.2 0.2 0.2 0.2
0.3 0.2 0.2 0.2
0.2 0.2 0.2 0.2
0.2 0.1 0.1 0.1
0.2 0.1 0.1 0
- - - -
- - - -
- - - -
- - - -
26.9 27.3 27.1 27.6
100 100 100 100
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
% retail value rsp
Brand (GBO)
Oishi (Liwayway Marketing Corp)
AFC (Mondelez International Inc)
Lay's (PepsiCo Inc)
Toonies (Orion Group)
Tuyen Ky
Ostar (Orion Group)
Marine Boy (Orion Group)
Slide (Mondelez International Inc)
OneOne
Ritz (Mondelez International Inc)
An (Orion Group)
Khoai Tayo! (Orion Group)
Poca (PepsiCo Inc)
ICHI (Kameda Seika Co Ltd)
Kinh Do (Mondelez International Inc)
Pringles (Kellogg Co)
Meiji
Viet Hoa
Richy
Pinattsu (Liwayway Marketing Corp)
Hai Ha
Roma Malkist (Mayora Indah Tbk PT)
Tan Tan
Nhat Anh
Tai Tai
Teppy
Ha Noi
Others

Total
Bim Bim
AFC
Ritz
voury Snacks: % Value 2020-2023
Company (NBO) 2020 2021 2022
Liwayway Food Industry Co Ltd 10.9 10.8 10.9
Mondelez Kinh Do Vietnam JSC 8.6 8.6 8.4
PepsiCo Vietnam (PIVN) 8.3 7.9 8
Orion Food Vina Co Ltd 6.2 6.1 6.6
Tuyen Ky Co Ltd 6.7 6.6 6.1
Orion Food Vina Co Ltd 4.6 4.7 5
Orion Food Vina Co Ltd 4.5 4.6 4.7
Mondelez Kinh Do Vietnam JSC 3.4 3.4 3.3
Vietnam One One Food JSC 3.3 3.4 3.3
Mondelez Kinh Do Vietnam JSC 3.3 3.4 3.3
Orion Food Vina Co Ltd 1.8 2.1 2.4
Orion Food Vina Co Ltd 1.9 1.9 1.9
PepsiCo Vietnam (PIVN) 1.8 1.8 1.8
Thien Ha Kameda JSC 1.6 1.6 1.6
Mondelez Kinh Do Vietnam JSC 1.3 1.3 1.2
Procter & Gamble Vietnam Ltd 0.7 0.7 0.7
Meiji Holdings Co Ltd 0.7 0.7 0.7
Viet Hoa Co 0.7 0.7 0.7
LBB Vietnam Foodstuff JSC 0.6 0.6 0.6
Liwayway Food Industry Co Ltd 0.4 0.4 0.4
Haiha Confectionery JSC 0.4 0.3 0.3
Mayora Vietnam Co Ltd 0.2 0.2 0.2
Tan Tan Food & Foodstuff Co 0.2 0.2 0.2
Nhat Anh Trading Pte 0.3 0.2 0.2
Tai Tai Co 0.2 0.2 0.2
Trang An Confectionery Co 0.2 0.1 0.1
Ha Noi Confectionery Co 0.2 0.1 0.1
Others 26.9 27.3 27.1

Total 100 100 100

Haiha - Kotobuki Co Ltd - - -
Kinh Do Corp - - -
Mondelez International Inc - - -
 2023 Company List 2022
10.7 Oishi (Liwayway Marketing Corp) 10.9
8.5 AFC (Mondelez International Inc) 8.4
8 Lay's (PepsiCo Inc) 8
6.6 Toonies (Orion Group) 6.6
5.9 Tuyen Ky 6.1
5 Ostar (Orion Group) 5
4.6 Marine Boy (Orion Group) 4.7
3.4 Slide (Mondelez International Inc) 3.3
3.3 OneOne 3.3
3.2 Ritz (Mondelez International Inc) 3.3
2.4 An (Orion Group) 2.4
1.9 Khoai Tayo! (Orion Group) 1.9
1.8 Poca (PepsiCo Inc) 1.8
1.6 ICHI (Kameda Seika Co Ltd) 1.6
1.2 Kinh Do (Mondelez International Inc) 1.2
0.7 Pringles (Kellogg Co) 0.7
0.7 Meiji 0.7
0.6 Viet Hoa 0.7
0.6 Richy 0.6
0.4 Pinattsu (Liwayway Marketing Corp) 0.4
0.3 Hai Ha 0.3
0.3 Roma Malkist (Mayora Indah Tbk PT) 0.2
0.2 Tan Tan 0.2
0.2 Nhat Anh 0.2
0.2 Tai Tai 0.2
0.1 Teppy 0.1
0 Ha Noi 0.1
27.6 Others 27.1
Total 100
100
-
-
-
%contributio %cummulative
11% 11%
8% 19%
8% 27%
7% 34%
6% 40%
5% 45%
5% 50%
Others
3% 53% Ha Noi 0.1
3% 56% Teppy 0.1
Tai Tai 0.2
3% 60% Nhat Anh 0.2
2% 62% Tan Tan 0.2
Roma Malkist (Mayora Indah Tbk PT) 0.2
2% 64% Hai Ha 0.3
2% 66% Pinattsu (Liwayway Marketing Corp) 0.4
Richy 0.6
2% 67% Viet Hoa 0.7
1% 69% Meiji 0.7
Pringles (Kellogg Co) 0.7
1% 69% Kinh Do (Mondelez International Inc) 1.2
1% 70% ICHI (Kameda Seika Co Ltd) 1.6
Poca (PepsiCo Inc) 1.8
1% 71% Khoai Tayo! (Orion Group) 1.9
1% 71% An (Orion Group) 2.4
Ritz (Mondelez International Inc) 3.3
0% 72% OneOne 3.3
0% 72% Slide (Mondelez International Inc) 3.3
Marine Boy (Orion Group)
0% 72% Ostar (Orion Group)
0% 72% Tuyen Ky
Toonies (Orion Group)
0% 73% Lay's (PepsiCo Inc)
0% 73% AFC (Mondelez International Inc)
Oishi (Liwayway Marketing Corp)
0% 73%
0
0% 73%
27% 100%
100%
 2022
Others
Ha Noi 0.1
Teppy 0.1
Tai Tai 0.2
Nhat Anh 0.2
Tan Tan 0.2
ora Indah Tbk PT) 0.2
Hai Ha 0.3
y Marketing Corp) 0.4
Richy 0.6
Viet Hoa 0.7
Meiji 0.7
ngles (Kellogg Co) 0.7
International Inc) 1.2
eda Seika Co Ltd) 1.6
oca (PepsiCo Inc) 1.8
yo! (Orion Group) 1.9
An (Orion Group) 2.4
International Inc) 3.3
OneOne 3.3
International Inc) 3.3
oy (Orion Group) 4.7
tar (Orion Group) 5
Tuyen Ky 6.1
es (Orion Group) 6.6
ay's (PepsiCo Inc) 8
International Inc) 8.4
y Marketing Corp) 10.9
0 5 10 15 20 25
 27.1

20 25 30
 Data %share 2022
% retail value rspBrand (GBO) Y 2020 Y 2021 Y 2022 Y 2023 FC 27%
Others 26.9 27.3 27.1 27.6 #DIV/0!
Oishi (Liwayway Marketing Corp 10.9 10.8 10.9 10.7 #DIV/0!
AFC (Mondelez International Inc) 8.6 8.6 8.4 8.5 #DIV/0!
Lay's (PepsiCo Inc) 8.3 7.9 8 8 #DIV/0!
Toonies (Orion Group) 6.2 6.1 6.6 6.6 #DIV/0!
Tuyen Ky 6.7 6.6 6.1 5.9 #DIV/0!
Ostar (Orion Group) 4.6 4.7 5 5 #DIV/0!
Marine Boy (Orion Group) 4.5 4.6 4.7 4.6 #DIV/0!
Slide (Mondelez International Inc) 3.4 3.4 3.3 3.4 #DIV/0!
Ritz (Mondelez International Inc) 3.3 3.4 3.3 3.2 #DIV/0!
OneOne 3.3 3.4 3.3 3.3 #DIV/0!
An (Orion Group) 1.8 2.1 2.4 2.4 #DIV/0!
Khoai Tayo! (Orion Group) 1.9 1.9 1.9 1.9 #DIV/0!
Poca (PepsiCo Inc) 1.8 1.8 1.8 1.8 #DIV/0!
ICHI (Kameda Seika Co Ltd) 1.6 1.6 1.6 1.6 #DIV/0!
Kinh Do (Mondelez International 1.3 1.3 1.2 1.2 #DIV/0!
Pringles (Kellogg Co) 0.7 0.7 0.7 0.7 #DIV/0!
Meiji 0.7 0.7 0.7 0.7 #DIV/0!
Viet Hoa 0.7 0.7 0.7 0.6 #DIV/0!
Richy 0.6 0.6 0.6 0.6 #DIV/0!
Pinattsu (Liwayway Marketing Co 0.4 0.4 0.4 0.4 #DIV/0!
Hai Ha 0.4 0.3 0.3 0.3 #DIV/0!
Tan Tan 0.2 0.2 0.2 0.2 #DIV/0!
Roma Malkist (Mayora Indah Tbk 0.2 0.2 0.2 0.3 #DIV/0!
Nhat Anh 0.3 0.2 0.2 0.2 #DIV/0!
Tai Tai 0.2 0.2 0.2 0.2 #DIV/0!
Teppy 0.2 0.1 0.1 0.1 #DIV/0!
Ha Noi 0.2 0.1 0.1 0 100%
Total Result 99.9 99.9 100 100
%cummulative 2022
27%
38%
46%
54%
61%
67%
72%
77%
80%
83%
87%
89%
91%
93%
94%
96%
96%
97%
98%
98%
99%
99%
99%
99%
100%
100%
100%
100%
Brands List Y 2020 Y 2021 Y 2022 Y 2023 FC
Unidentified brands 26.9 27.3 27.1 27.6
Oishi (Liwayway Marketing Corp 10.9 10.8 10.9 10.7
AFC (Mondelez International Inc) 8.6 8.6 8.4 8.5
Lay's (PepsiCo Inc) 8.3 7.9 8 8
Toonies (Orion Group) 6.2 6.1 6.6 6.6
Tuyen Ky 6.7 6.6 6.1 5.9
Ostar (Orion Group) 4.6 4.7 5 5
Marine Boy (Orion Group) 4.5 4.6 4.7 4.6
Ritz (Mondelez International Inc) 3.3 3.4 3.3 3.2
Slide (Mondelez International Inc) 3.4 3.4 3.3 3.4
OneOne 3.3 3.4 3.3 3.3
An (Orion Group) 1.8 2.1 2.4 2.4
Khoai Tayo! (Orion Group) 1.9 1.9 1.9 1.9
Poca (PepsiCo Inc) 1.8 1.8 1.8 1.8
ICHI (Kameda Seika Co Ltd) 1.6 1.6 1.6 1.6

Kinh Do (Mondelez International 1.3 1.3 1.2 1.2

Viet Hoa 0.7 0.7 0.7 0.6
Meiji 0.7 0.7 0.7 0.7
Pringles (Kellogg Co) 0.7 0.7 0.7 0.7
Richy 0.6 0.6 0.6 0.6
Pinattsu (Liwayway Marketing Co 0.4 0.4 0.4 0.4
Hai Ha 0.4 0.3 0.3 0.3
Nhat Anh 0.3 0.2 0.2 0.2
Tan Tan 0.2 0.2 0.2 0.2
Roma Malkist (Mayora Indah Tbk 0.2 0.2 0.2 0.3
Tai Tai 0.2 0.2 0.2 0.2
Ha Noi 0.2 0.1 0.1 0
Teppy 0.2 0.1 0.1 0.1
Grand Total 99.9 99.9 100 100
%share 2022
%cummulative 2022 Top 10 Brand share

27% 27% Oishi (Liwayway Marketing Corp)

11% 38% AFC (Mondelez International Inc)
8% 46% Lay's (PepsiCo Inc)
8% 54% Toonies (Orion Group)
7% 61% Tuyen Ky
6% 67% Ostar (Orion Group)
5% 72% Marine Boy (Orion Group)
5% 77% Ritz (Mondelez International Inc)
3% 80% Slide (Mondelez International Inc)
3% 83% OneOne
3% 87% Unidentified brands
2% 89% Others brands
2% 91% Grand Total
2% 93%
2% 94%

Top 10 Other 17 brands

1% 96%
1% 96% An (Orion Group)
1% 97% Khoai Tayo! (Orion Group)
1% 98% Poca (PepsiCo Inc)
1% 98% ICHI (Kameda Seika Co Ltd)
0% 99% Kinh Do (Mondelez International In
0% 99% Viet Hoa
0% 99% Meiji
0% 99% Pringles (Kellogg Co)
0% 100% Richy
0% 100% Pinattsu (Liwayway Marketing Corp
0% 100% Hai Ha
0% 100% Nhat Anh
100% Tan Tan
Roma Malkist (Mayora Indah Tbk P
Tai Tai
Ha Noi
Teppy
2020 2021 2022 2023
2022 %share
10.9 10.8 10.9 10.7 11%
8.6 8.6 8.4 8.5 8%
8.3 7.9 8 8 8%
6.2 6.1 6.6 6.6 7%
6.7 6.6 6.1 5.9 6%
4.6 4.7 5 5 5%
4.5 4.6 4.7 4.6 5%
3.3 3.4 3.3 3.2 3%
3.4 3.4 3.3 3.4 3%
3.3 3.4 3.3 3.3 3%
26.9 27.3 27.1 27.6 27%
13.2 13.1 13.3 13.2 13%
99.9 99.9 100 100 100%

2020 2021 2022 2023

1.8 2.1 2.4 2.4

1.9 1.9 1.9 1.9
1.8 1.8 1.8 1.8
1.6 1.6 1.6 1.6
1.3 1.3 1.2 1.2 Kinh Do (Mondelez In
0.7 0.7 0.7 0.6
0.7 0.7 0.7 0.7
0.7 0.7 0.7 0.7
0.6 0.6 0.6 0.6
0.4 0.4 0.4 0.4 Pinattsu (Liwayway M
0.4 0.3 0.3 0.3
0.3 0.2 0.2 0.2
0.2 0.2 0.2 0.2
0.2 0.2 0.2 0.3 Roma Malkist (Mayora
0.2 0.2 0.2 0.2
 0.2 0.1 0.1 0
0.2 0.1 0.1 0.1
13.2 13.1 13.3 13.2
 Cummulative
Top 10 Brand share 2022 (%)
share (%)
Oishi (Liwayway Marketing Corp) 11 11
AFC (Mondelez International Inc) 8 19
Lay's (PepsiCo Inc) 8 27
Toonies (Orion Group) 7 34
Tuyen Ky 6 40
Ostar (Orion Group) 5 45
Marine Boy (Orion Group) 5 50
Ritz (Mondelez International Inc) 3 53
Slide (Mondelez International Inc) 3 56
OneOne 3 60
% Share Total Top 10 Brands 60 100

Cummulative
Top 10 Other 17 brands 2022
share (%)
An (Orion Group) 2.4 2
Khoai Tayo! (Orion Group) 1.9 4
Poca (PepsiCo Inc) 1.8 6
ICHI (Kameda Seika Co Ltd) 1.6 8
Kinh Do (Mondelez International Inc) 1.2 9
Viet Hoa 0.7 10
Meiji 0.7 10
Pringles (Kellogg Co) 0.7 11
Richy 0.6 12
Pinattsu (Liwayway Marketing Corp) 0.4 12
Hai Ha 0.3 12
Nhat Anh 0.2 12
Tan Tan 0.2 13
Roma Malkist (Mayora Indah Tbk PT) 0.2 13
Tai Tai 0.2 13
 Ha Noi 0.1 13
Teppy 0.1 13
% Share Total Others 17 brands 13.3 100