Scribd
Upload
8 views14 pages

Case Analysis5-Raw

This document provides guidance on how to structure a case analysis, including defining the marketing problem, reviewing the 4Ps, conducting quantitative and qualitative analyses based on course lectures, and developing conclusions and recommendations. It emphasizes applying concepts from lectures, such as customer focus, market analysis, and competitive advantage. The case analysis will be evaluated based on defining a clear marketing question, conducting a thorough analysis using course topics, and providing a meaningful answer and recommendations.

Uploaded by

cameron.king1202
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
8 views14 pages

Case Analysis5-Raw

This document provides guidance on how to structure a case analysis, including defining the marketing problem, reviewing the 4Ps, conducting quantitative and qualitative analyses based on course lectures, and developing conclusions and recommendations. It emphasizes applying concepts from lectures, such as customer focus, market analysis, and competitive advantage. The case analysis will be evaluated based on defining a clear marketing question, conducting a thorough analysis using course topics, and providing a meaningful answer and recommendations.

Uploaded by

cameron.king1202
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 14

Case Analysis

Remember
• The main goal of case analysis is to practice what you learn
in this class.
Read your case study
Read it again
again
& again
Structure

Part 1 • Marketing problem

Part 2 • Marketing mix

Part 3
(Main • Analysis (Based on class lectures)
Part)

Part 4 • Conclusions/ Suggestions/


Recommendations
Define the Problem

1. A problem well defined is a problem half solved.

2. The problem should be very concise (99% of


problems can be put in 1 sentence).

3. Most business cases lead us to the problem in the


very beginning or at the end of the case.
Review the 4Ps (1 slide only)
1. Identify the 4Ps presented in the case
a) Information/Problems/Questions on Prices
b) Information/Problems/Questions on Promotions
c) Information/Problems/Questions on Place
d) Information/Problems/Questions on Product

2. Most marketing business cases will require you to design or recommend a


marketing plan that will involve working with one or more of the above four
decision factors
Before Analysis
• Review all the lectures slides

• See how qualitative/quantitative tools of the lectures can be


helpful for analyzing your case study
Structure of Analyses = Structure of Our Class
Lectures
• Customer Focus
• Marketing Metrics
• Market Analysis
• Segmentation, Targeting and Positioning
• Competitive Advantage and Communication Strategies
• Portfolio Analysis
• Value Creation and Pricing
Analysis
• Apply quantitative analyses in terms of formulas/metrics from the
lectures

• Perform as many qualitative analyses as you can

• Some cases will provide more numbers that will require analysis,
and some will not. Be prepared to handle different scenarios.
Conclusions/ Suggestions/ Recommendations

• Suggest a solution to your marketing problem based on your analyses


• Remember, maintaining status quo is often an option!
• You may also develop a plan for implementation.
• step 1, step 2, step 3

• NOTE: Your solution must answer the problem.


Important Skills

Problem Tolerance for


Solving Ambiguity

Communications
Skills
Evaluation • Defining a clear and meaningful marketing
question(15)

• Covering all class sessions/topics for


analyzing the content of the case (25)
Written Report
• Quality and meaningfulness of analysis
Progress Meeting with TA (20%) using class topics(100)
(2%)
By Nov. 12th Max. 5 pages
• Providing a clear, meaningful and
appropriate answer/recommendation for
the marketing question(25)

• Consistency of analysis and


recommendations(35)
• Clarity of slides (5)
Presentation
(3%) • Presentation techniques, i.e., not reading fully from notes, trying to keep eye contact with
audience, business attire(10)
Max. 20 min.
• Presenting a clear marketing question(5); Presenting a clear answer for the marketing
question(5); Presenting meaningful analysis leading to the answer for marketing question(5)
Evaluation • Defining a clear and meaningful marketing
question(15)

• Covering all class sessions/topics for


analyzing the content of the case (25)
Written Report
• Quality and meaningfulness of analysis
Progress Meeting with TA (20%) using class topics(100)
(2%)
By Nov. 12th Max. 5 pages
• Providing a clear, meaningful and
appropriate answer/recommendation for
the marketing question(25)

• Consistency of analysis and


recommendations(35)
• Clarity of slides (5)
Presentation
(3%) • Presentation techniques, i.e., not reading fully from notes, trying to keep eye contact with
audience, business attire(10)
Max. 20 min.
• Presenting a clear marketing question(5); Presenting a clear answer for the marketing
question(5); Presenting meaningful analysis leading to the answer for marketing question(5)
Questions?

Note about 5-page limit: Times New Roman, 12 point, Single-spaced with 1-inch margins on all sides
Note about presentation: The final file that you submit needs to be a video file uploaded on MS Stream.

You might also like