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Redken 2022 Product Guide

The document appears to be a 2022 product guide for Redken, a leading professional haircare brand. It provides an overview of Redken's history and expertise in haircare science dating back to 1960. The guide then outlines Redken's extensive product lines, including haircare, haircolor, men's grooming products, styling, and education offerings. It aims to equip hairstylists with the tools needed to transform clients' hair through Redken's prescriptive systems and continual innovation in hair science.

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0% found this document useful (0 votes)

185 views97 pages

Redken 2022 Product Guide

Uploaded by

lyly23748

We take content rights seriously. If you suspect this is your content, claim it here.

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Download as PDF, TXT or read online on Scribd

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2022 REDKEN PRODUCT GUIDE

All rights reserved. 2022

2022 REDKEN PRODUCT GUIDE

2022 REDKEN PRODUCT GUIDE
2022 REDKEN PRODUCT GUIDE
2022 REDKEN PRODUCT GUIDE

2022 REDKEN PRODUCT GUIDE

2022 REDKEN PRODUCT GUIDE
2022 REDKEN PRODUCT GUIDE

2022 REDKEN PRODUCT GUIDE

2022 REDKEN PRODUCT GUIDE POWERED BY SCIENCE

PRESCRIBED BY PROS
2022 REDKEN PRODUCT GUIDE

2022 REDKEN PRODUCT GUIDE

2022 REDKEN PRODUCT GUIDE
2022 REDKEN PRODUCT GUIDE

2022 REDKEN PRODUCT GUIDE

2022 REDKEN
2022 REDKEN PRODUCT GUIDE

2022 REDKEN PRODUCT GUIDE

PRODUCT GUIDE
2022 REDKEN PRODUCT GUIDE
2022 REDKEN PRODUCT GUIDE

2022 REDKEN PRODUCT GUIDE

TABLE OF CONTENTS
TABLE OF CONTENTS

TABLE OF CONTENTS

TABLE OF
TABLE OF CONTENTS
TABLE OF CONTENTS

TABLE OF CONTENTS

CONTENTS
TABLE OF CONTENTS
TABLE OF CONTENTS

TABLE OF CONTENTS
TABLE OF CONTENTS

TABLE OF CONTENTS
TABLE OF CONTENTS
TABLE OF CONTENTS

TABLE OF CONTENTS
REDKEN IS
THE LEADING
PROFESSIONAL
BRAND
Backed by state-of-the-art science and a legacy of innovation that
dates back to 1960.

Started by a Hollywood actress and her hairdresser, we were the

first company to take a scientific approach to hair and discover the
formula that remains the alpha and omega of haircare to this very day:
PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR.

Our groundbreaking research revolutionized the haircare industry,

propelling Redken to the top of the US professional market.
Today, we are trusted by more than a million hair professionals
in the US alone.

Combining scientific rigor with an elevated aesthetic, we are known to

create scientific hair prescriptions to deliver powerful hair transformations
that preserve the health of the hair for performance-obsessed
professionals and their clients all around the world.

4 | BRAND MISSION
REDKEN ISTHE
#1 PROFESSIONAL
BRAND IN
ADVERTISING
Redken is the only professional color brand with multimillion-dollar
media campaign driving over 100,000k clients into salons around
the country to ask for a Shades EQ Gloss Service.
OUR
STORY Redken is known for providing inspiring and innovative products and services to the professional
industry for more than 60 years. Everything we do is designed to empower and inspire you with the tools you
need to learn, earn and live best!

1960 2020s
1980s
PAULA KENT
REDKEN ADDS
“5TH AVENUE NYC”
2000s REDKEN REINVENTS
HAIRCARE
& JHERI REDDING TO ITS NAME
START REDKEN REDKEN DOMINATES • Acidic Bonding Concentrate
REDKEN LAUNCHES • In 1993, Redken is sold HAIRCOLOR
• A revolution in haircare brings the acidic power
BREAKTHROUGH to L’Oreal
begins with pH and • Bonder technology of Shades EQ to haircare
REDKEN PIONEERS INNOVATION • After a devastating
protein science REDKEN BECOMES THE meets lightening • Redken Haircare gets
EDUCATION IN • Shades EQ Gloss, earthquake, Redken RUNWAY AUTHORITY • Shades EQ, Redken's best a packaging makeover,
• Amino Pon and PPT THE INDUSTRY one of the biggest moves from California to
gain a cult following Redken leads backstage in class demi-permanent going back to its heritage of
The first Redken breakthroughs in L’Oreal headquarters on
beauty, with a presence at color, celebrates its 35th PROTEIN + MOISTURE +
• Visionary hairstylist Symposium hosts 500 haircolor, launches 5th Avenue in NYC
fashion week in New York, birthday ACIDIC pH
Vidal Sassoon tours salon professionals in 1983 • Redken establishes itself London, Milan, and Paris • Redken is the #1 • Shades EQ Gloss gets
the country on behalf in 1974 • Redken expands to as a fashion brand at the
of Redken talked-about brand on upgraded with bonding
13 countries around forefront of trends
social media, with 1M+ technology
the world • The Redken Exchange, followers and influencers • Redken launches the first
the industry’s leading
10 minute, liquid permanent
resource for learning,
color: Color Gels Lacquers

1970s
opens its doors in 1996
10 Minute

2010s
1990s

8 | OUR
BRAND
STORY
MISSION OUR STORY | 9
REDKEN
POWERED BY SCIENCE
PRESCRIBED BY PROS

REDKEN
POWERED BY SCIENCE
PRESCRIBED BY PROS

REDKEN

REDKEN
POWERED BY SCIENCE
PRESCRIBED BY PROS

REDKEN

REDKEN
POWERED BY SCIENCE
PRESCRIBED BY PROS

REDKEN

REDKEN
POWERED BY SCIENCE
PRESCRIBED BY PROS

REDKEN
OUR
EXPERTISE
HAIRCARE HAIRCOLOR STYLING MENS

GIVES HAIR WHAT UNIQUELY PROFESSIONAL PROFESSIONAL REDKEN BREWS

IT NEEDS MOST: pH BALANCED, ZONE-BASED STYLING SOLUTIONS • In 1967, Redken pioneered the 1st professional grooming
POWERED BY SCIENCE APPROACH TO COLOR • A smart range of all-in-one styling treatments to create
line for men
effortless looks at home • Today Redken Brews is the complete destination for style,
• Customized regimens prescribed by pros • Balanced formulas, from acidic to alkaline, achieve
care, skin and Color Camo, the champion of 5-minute, gray
professional color results with minimum stress on hair • A full range of hold styling solutions for pros
• Helps to target any client hair concern blending color service for men without the foils or fuss
• Innovative formulas at the forefront of hair color technology • For all hair types and textures
• For all hair types and textures
• Latest trends and innovative techniques co-created with
the best pros in the world

12 | OUR EXPERTISE OUR EXPERTISE | 13

OUR ARTISTS
SAM VILLA LORI ZABEL
GLOBAL ARTISTIC AMBASSADOR REDKEN ARTIST
Whether teaching face-to-face in small hands-on programs, on the main stage, or reaching his millions Lori has been inspiring salon professionals around the globe for over a decade as North American Haircolorist
of social media followers, Sam changes people. He is known for doing things differently to challenge, of the Year, Haircutter of the Year, People's Choice of the Year, and Master Stylist at Dop Dop Salon in
inspire and motivate change. Sam’s talents stretch far beyond his brilliant cutting and finishing skills; New York City. Through imagination and participation, Lori guides her audiences on a journey of artistic discovery.
he has a plethora of business skills that enliven stylists to think about how they speak to their guests to Her haircolor tips are immediately usable in the salon and will save you time and increase your bottom line.
add value behind the chair.
Follow Lori on Instagram
Follow Sam on Instagram @lorizabel
@samvillahair

CHRIS BARAN SEAN GODARD

GLOBAL ARTISTIC DIRECTOR REDKEN ARTIST
Chris is known for his salon industry passion. He has owned salons, is a multiple industry award-winner Based out of Brooklyn, NY, Sean is an in demand editorial and session colorist and finisher. 3x NAHA nominee
and a coach to salon professionals ranging from students to advanced stylists. Chris helped develop and winner of 2019 Salon Team of the Year, his work has appeared in fashion and industry magazines around the
the core curriculum that Redken's education is built upon. His cutting, finishing, train–the-trainer and world. He has worked on ad campaigns for Redken, Ulta Beauty and many other designers and fashion/lifestyle
coaching skills bring salon professionals and students to a higher level faster. brands. Sean has worked backstage with many celebrities at the MTV Video Music Awards both in NYC and LA.
He is one of the top colorists in the Redken network with over 15 years with the brand and is a member of the
Follow Chris on Instagram Ulta Beauty Pro Team. Sean spends his time traveling and spreading the Redken love around the globe.
@coachchrisbaran
Follow Sean on Instagram
@seangodard

BRAYDEN PELLETIER RUTH ROCHE

REDKEN ARTIST REDKEN MASTER ARTIST
Brayden Pelletier’s approach is simple…master the “WHYS” behind what you do, and unlock endless creativity From winning NAHA 5 times, to making editorial appearances in the New York Times and Vanity Fair, to
and empowering consistency. Brayden is the owner of Just b Hair Salon, with 2 locations in Atlanta, and owning a salon and working behind the chair, Ruth Roche is an industry powerhouse, as inspirational as she
understands how to be creative and consistent behind the chair, while creating a specific look and feel based is relatable. A true creative master, Ruth is known for both conceptual avant-garde styles, and everyday hair.
on his clients needs. Whether unusual or wearable, there’s always an element of beauty involved. Ruth's down to earth coaching
style sets people at ease, allowing them to understand and retain information better. The open safe
Follow Brayden on Instagram community she cultivates with stylists enables them to develop their confidence and skills to a level where
@justbhair they can create anything imaginable.

Follow Ruth on Instagram

@ruthroche

HUGO URIAS SHANNON KING

DIRECTOR REKEN CREATES DESIGN REDKEN ARTIST
Specializing in hair design and finishing, Hugo's passion for education and obsession for the craft are Born in Baltimore to parents who were both stylists, King grew up in the salon industry and, eager to follow
valued assets. Hugo's trainings are easy to understand, yet challenge the learner to try a different approach. in his parent’s footsteps, began working in Baltimore straight out of beauty school. Shannon is one of an
His learner-focused teachings have resulted in increased performance from salon professionals in client elite group of facilitators at The Redken Exchange in NYC. King’s number one job is as Owner/ Director of
retention, retail sales, and overall mastery of skill sets. the Hair & Co BKLYN salons “I love being behind the chair. That’s where it all starts, and that’s where it all
comes together.”
Follow Hugo on Instagram
@hueshoot Follow Shannon on Instagram
@shannonwilliamking

14 | OUR ARTISTS OUR ARTISTS | 15

OUR
BRAND Cassandra McGlaughlin Elizabeth Faye Matt Rez

AMBASSADORS
@cassandraplatinum @heyelizabethfaye @colorbymattrez

STAY INSPIRED BEHIND THE CHAIR BY KEEPING UP WITH THE LATEST

TRENDS AND TECHNIQUES FROM OUR REDKEN BRAND AMBASSADORS
Hailing from fashion-forward New York City to the hottest salons in Hollywood, and everywhere in between, our Redken
Brand Ambassadors are the industry’s top authorities in haircolor and styling. Want to see their latest work and learn how
they use Redken to achieve the looks today’s clients demand? Visit RedkenPro.com/MeetTheAmbassadors

Philip Foresto Rodney Cutler Adrienne Dara

@philipforesto @cutlersalon @adriennedara

SCAN THE QR CODE

TO LEARN MORE
AND STAY INSPIRED!

Johnny Ramirez Rachel Redd Ryan Pearl

@johnnyramirez @rachel_redd @ryanpearl23

16 | OUR BRAND AMBASSADORS

REDKEN
EDUCATION
REDKEN EDUCATION
EDUCATION

REDKEN
EDUCATION

REDKEN EDUCATION
EDUCATION

REDKEN

REDKEN EDUCATION
REDKEN
EDUCATION
REDKEN EDUCATION

REDKEN
REDKEN
REDKEN EDUCATION

EDUCATION MISSION:
REDKEN HELP ALL HAIRDRESSERS
EDUCATION LEARN BETTER AND

EDUCATION
EARN BETTER

REDKEN
EDUCATION
REDKEN EDUCATION
VISION:
REDKEN EDUCATION ALL HAIRDRESSERS
LIVE THEIR BEST LIFE
REDKEN
EDUCATION
REDKEN
EDUCATION
LEARN BETTER EARN BETTER LIVE BEST!
With our unique personal-based By elevating salon professionals’ When salon professionals CONNECTING YOU TO
THE CONNECTIONS THAT
REDKEN approach to education. skills in business, design and realize their hopes
MATTER MOST!
EDUCATION color, training, personal and dreams!
REDKEN EDUCATION development and wealth building.

REDKEN
REDKEN EDUCATION
EDUCATION
REDKEN

REDKEN EDUCATION
EDUCATION

REDKEN EDUCATION

REDKEN
EDUCATION
REDKEN
EDUCATION

REDKEN EDUCATION
REDKEN
EDUCATION
REDKEN
EDUCATION
WE BELIEVE THAT KNOWLEDGE
IS POWER.
We believe that by creating professional hair transformations, that we can empower
women with the confidence to make a statement in their life.

We are: Powered by Science, prescribed by pros and inspired by the ambitious,

self made, demanding and daring spirit of NYC.

We connect hair entrepreneurs to the connections that matter most and believe it is our
responsibility to help all hairdressers to learn, earn and LIVE BEST!

We believe that it is through knowledge that you can become who you want to be.

We strive to empower you with the most scientific approach to the most innovative
products to be the most successful and connected stylist 24/7.

We commit to providing the best in class education in all areas of your business.
Learn, earn and live best with the Redken Power Network of the best artists in the world.
More connections, more education more power to you!

20 | REDKEN EDUCATION
WE BUILD
STYLISTS'
CAREERS THE REDKEN STYLIST CAREER PATH

STYLIST SPECIALIST AUTHORITY CERTIFICATION ARTIST

WHAT IS IT? Redken offers a Do you want to take your passion for Are you ready to choose a discipline Be recognized and rewarded for your For Stylists who have earned
Incremental levels of education that allow comprehensive Education Redken to the next level? Take part that focuses on and advances your skill exceptional technical skills and true passion status as a Redken Specialist,
a salon professional to elevate their skill Menu of over 65 classes, in a 4 phase, interactive workshop in the area you're the most passionate for haircolor, design or finishing. As a member Redken Authority and Redken
set and progress through a career path featuring product to become the go-to person in your about? The Redken Authority series of one of these elite groups, clients and other Certification and have a passion
to become a recognized expert in their knowledge, technical, salon and increase your income. will set you up to become Redken salon professionals will view you as a master. for helping others grow.
territory. Following the Redken stylist business, advanced classes From haircolor to finishing and Certified. In this 4 phase, interactive Plus, you'll be recognized for your expertise A global group of dedicated
career path, a salon stylist can eventually and certifications. Plus, wealth-building you will become workshop, you'll dig deep into the and commitment to excellence. Requires individuals, Redken Artists are
become a Redken artist. there are over 1000 fluent in everything Redken! principles, learn seasonal trends, passing a written and technical exam. certified to educate on behalf of
complimentary virtual get wealth-building strategies and Becoming certified gives you the credentials Redken, using their specialized
THE ONLY CLEAR PATH FOR GROWTH classes per year to build prepare yourself for Certification. needed to become a Redken Artist.
FOR A SALON PROFESSIONAL. talents to help other salon
the skill and knowledge of REDKEN professionals develop their
every stylist. SPECIALIST
skills in all disciplines.
CERTIFIED
COLOR BLONDING FINISHING CERTIFIED
AUTHORITY AUTHORITY STYLIST HAIRCOLORIST
SHADES EQ
SPECIALIST REDKEN
ARTIST
CERTIFIED CERTIFIED
FINISHING DESIGN
DESIGN BALAYAGE
AUTHORITY AUTHORITY
STYLIST COLORIST
SOCIAL
MEDIA
SPECIALIST

Log on to RedkenPro.com for more information on these programs.

22 | THE REDKEN STYLIST CAREER PATH THE REDKEN STYLIST CAREER PATH | 23
EDUCATION FOR EVERY STEP IN YOUR CAREER

CLASS MENU
FOUNDATION ESSENTIAL EXPERIENCED MASTER
CLASS LEVELS
HAIRCOLOR HAIRCOLOR HAIRCOLOR HAIRCOLOR
Redken Haircolor Collection Principles of Blonding Balayage! Train The Trainer-Haircolor EXPLORE: FOUNDATION CLASSES
Blonde Idol Product Knowledge Principles of Foil Placement Color Emergency Blonding For all Hair Types and Textures REDKEN USERS NEW TO REDKEN
Chromatics Product Knowledge Principles of Haircolor Custom Coverage: Coverage/Techniques These classes provide the cornerstones of Redken product knowledge.
Color Camo Product Knowledge Principles of Haircolor Correction Express Highlighting: All On Top They will provide the needed details of ingredient technologies, mixing and
DESIGN processing, proper usage and hair types recommended.
Color Fusion Product Knowledge Principles of Science & Bonding Blonding Techniques: Seasonal Trends
Train The Trainer—Design
Color Gels 10 Product Knowledge Shades EQ Gloss Toning Perfected Haircolor Techniques: Seasonal Trends
Color Gels Lacquers Product Knowledge Formulation Day
Train the Trainer—Barber EXPERIENCE: TECHNIQUE CLASSES
REDKEN USERS FOR 0–2 YEARS
Lightener Product Knowledge
DESIGN STYLING
Stylist needs to build their confidence with all Redken products and
SEQ Cream & Cover Plus PK foundational principles
DESIGN Design Techniques: Seasonal Trends
Train The Trainer—Finishing
SEQ Gloss Bonder Inside • Complete knowledge in Principles: Haircolor, Design, Finish,
Principles Of Design Clipper Cutting Perfected
SEQ Gloss Product Knowledge Correction, Foiling
Principles of Clipper Cutting
• Knowledge in all Redken brand information
Haircare Product Knowledge BUSINESS
Tonal Care Product Knowledge STYLING
Redken Brews Product Knowledge STYLING Blow Dry Boot Camp
Train the Trainer—Facilitator
EVOLVE: MASTER CLASSES
REDKEN USERS FOR 2–4 YEARS
Principles of Finishing Textured Hair Styling
Stylist builds their speed and technical skills. They are increasing
Finishing Techniques: Seasonal Trends
FINISHING/STYLING their knowledge in all Redken products and how to create more wealth
and success through using the product
Styling Product Knowledge BUSINESS
• Build technical skill & confidence in trends & techniques
Re-Booking: Power Booking BUSINESS
• Focused on increasing confidence in communication skills
Referral: Promoting Referral Business Step Up!
BUSINESS
Why Be Part Of It!
Retail: Use, Teach, Sell
Retention: The Perfect Clientele
Salon Emotion
Suite Emotion
TRAIN THE TRAINER CLASSES
REDKEN USERS FOR 4+ YEARS
Principles of Consultation
Social Media Obsessed This is the pivotal point for the service provider where visible changes
Virtual Consultation
to their guests may need to be made. Stylists should focus on the "look"
instead of the individual service
• Creating "looks" increases multiple additional services, chemical
services and advanced skill & techniques
• Become a leader and mentor

Log on to RedkenPro.com for more information on these programs.

24 | CLASS MENU CLASS MENU | 25

"Thank you for putting
so much time and
commitment into the
education of stylists

THE
around the country.
I learned so much
and will definitely take
what I learned and use

REDKEN
it behind the chair."
—DANNY MCCLURE

EXCHANGE
REDKEN ARTIST: GEORGE GARCIA

@REDKEN "This was my first experience at The Redken Exchange

and it was great! Being a part of the Redken Family is
such a privilege and I am so happy to have had this
Get inspired at The Redken Exchange, the industry’s leading experience. Thank you Redken!
resource for learning in NYC! Our mission is to empower YOU to learn
better, earn better and live BEST! —KASHA LEDFORD

We are excited to offer:

• IN PERSON CLASSES/ HYBRID
• EXCHANGE ON TOUR CLASSES/HYBRID " I’ve taken a lot of
• EXCHANGE AT SHOWS classes at The Redken
Exchange. Amazing
educators! We brought
Learn how you can access our education offerings with industry five stylists and everyone
experts and educators. Experience our amazing facilitators, learn the is so excited about what
latest techniques, with interactivity, culture and fun! we learned. Love Redken
Education!
—GINA HUMPHREY
To register, go to RedkenPro.com/Education

REDKEN ARTIST: SAM VILLA

THE REDKEN EXCHANGE | 27

REDKEN
EVENTS

JOIN US “2023 TOGETHER AGAIN”

AT THE REDKEN SYMPOSIUM ON TOUR.
A 2 1/2 day event filled with networking, hands on and a grand opening
bash where you can make the connections that matter.
COME BE PART OF IT!

DATE & LOCATION COMING SOON!

Make sure to follow @Redken on instagram and online at
Redkenpro.Com/eduction to stay up tp date with 2023 shows
and events near you!

28 | REDKEN EVENTS REDKEN EVENTS | 29

24/7 ACCESS TO
THE INDUSTRY'S
BEST EDUCATION
Access is our new e-learning and networking platform for salon professionals. It allows you to access
training on product launches, digital upskilling, trend discovery, technique mastery, business management USE ACCESS TO GROW YOUR BUSINESS AND
and much more—anytime and anywhere.
LEARN THE LATEST TRENDS AND TECHNIQUES HAPPENING AROUND THE WORLD
CHANGE YOUR LIFE! GET EDUCATED ON:
FROM AWARD-WINNING REDKEN ARTISTS!

HAIRCOLOR HAIRCARE DESIGN

FINISHING SOCIAL MEDIA BUSINESS

THE LAUNCH OF ACCESS IS A As hairdressers we must never cease to learn and

GAME CHANGER ACCESS IS THE
in the education of the salon professional. FUTURE OF EDUCATION.
It allows us to connect to the salon stylist and provide Access Education is always on,
him/her with education, what they need when they need allowing you to reach your potential,
it, in a way that they personally prefer to consume content. and stay current and energized.
SHERI DOSS SAM VILLA
VP EDUCATION WORLDWIDE GLOBAL ARTISTIC AMBASSADOR

30 | REDKEN EDUCATION ACCESS REDKEN EDUCATION ACCESS | 31

REDKEN
HAIRCARE
REDKEN HAIRCARE
HAIRCARE

REDKEN
HAIRCARE

REDKEN HAIRCARE
HAIRCARE

REDKEN THE REDKEN HAIRCARE COLLECTION INCLUDES:

REDKEN HAIRCARE
BONDING CARE FRIZZ CONTROL
REDKEN
HAIRCARE • Acidic Bonding Concentrate • Frizz Dismiss
REDKEN HAIRCARE

REDKEN MOISTURE & SOFTNESS VOLUME

REDKEN HAIRCARE • All Soft • Volume Injection

REDKEN
HAIRCARE • All Soft Mega
REDKEN CLEAN
HAIRCARE STRENGTH REPAIR • Hair Cleansing Cream
• Extreme • Pre Art

HAIRCARE
REDKEN • Extreme Length
HAIRCARE
SCALP
REDKEN HAIRCARE • Extreme Bleach Recovery
• Scalp Relieft
REDKEN HAIRCARE
COLOR CARE
PROFESSIONAL SERVICES
REDKEN • NEW Blondage High Bright
HAIRCARE • Acidic Concentrates
REDKEN
• Color Extend Blondage
HAIRCARE Curly, straight or wavy. Dry, oily or combination. Blonde or brunette. We study the • Color Extend Blondage
composition of all hair types and textures to create solutions that work for everyone. Color Depositing Masks
REDKEN No exceptions.
HAIRCARE • Color Extend Magnetics
REDKEN HAIRCARE • Color Extend Brownlights
REDKEN • Color Extend Graydiant
REDKEN HAIRCARE
HAIRCARE
REDKEN

REDKEN HAIRCARE GET MORE HAIRCARE INFORMATION

HAIRCARE ONLINE—IT’S FREE!
Visit LorealAccess.com, your one stop shop for individual tutorials or to advance your
REDKEN HAIRCARE career. Learn via video tutorials, course modules, or live webinars... anytime, everywhere!

REDKEN
HAIRCARE
REDKEN
HAIRCARE

REDKEN HAIRCARE
REDKEN
HAIRCARE
OUR UNIQUE
APPROACH TO
HAIRCARE POWERED BY SCIENCE, PRESCRIBED BY PROS.

PROTEIN + MOISTURE + ACIDIC PH = HEALTHY HAIR

Made with the highest quality ingredients. Tested by salon professionals.
Each customized formula is based on the 3 key principles of healthy hair:

PROTEIN MOISTURE ACIDIC pH

34 | HAIRCARE HAIRCARE | 35
HAIRCARE
AT A GLANCE
BONDING CARE MOISTURE & SOFTNESS FRIZZ CONTROL VOLUME

ACIDIC BONDING ALL SOFT ALL SOFT MEGA FRIZZ DISMISS VOLUME INJECTION
CONCENTRATE

STRENGTH REPAIR CLEAN SCALP

EXTREME EXTREME EXTREME BLEACH HAIR CLEANSING PRE ART SCALP RELIEF
LENGTH RECOVERY CREAM

COLOR CARE COLOR CARE PROFESSIONAL SERVICES

COLOR EXTEND COLOR EXTEND BLONDAGE NEW COLOR EXTEND COLOR EXTEND ACIDIC CONCENTRATES
MAGNETICS BLONDAGE HIGH BRIGHT GRAYDIANT BROWNLIGHTS

36 | HAIRCARE: AT A GLANCE HAIRCARE: AT A GLANCE | 37

BONDING CARE

ACIDIC BONDING
CONCENTRATE
STRONGER HAIR, IMMEDIATE RESULTS**

BENEFITS

2X 88% VISUAL
14X
STRONGER** REDUCTION OF
SMOOTHER**
SPLIT ENDS***

HELPS
REPAIRS 90%
PROTECT FROM
STRENGTH** MORE
COLOR FADE***
CONDITIONED**

HEAT
TAMES FRIZZ*** ADDS SHINE PROTECTION
UP TO 450°F***

90
STYLIST AGREE, IMPROVES
% HAIR LOOKS ELASTICITY
LESS DAMAGED* & FLEXIBILITY**

REINFORCES NEW
WEAK BONDS**

TECHNOLOGY/KEY INGREDIENTS
Bonding Complex contains Citric Acid, an Alpha hydroxy acid.
The Acidic Bonding Concentrate System helps fortify weakened
bonds† to improve strength and hairs resiliency after salon bleach
or color services

*EXPERT TEST, N=66 USE AS A SYSTEM OF ACIDIC BONDING CONCENTRATE

INTENSIVE TREATMENT, SHAMPOO, & CONDITIONER
**USE OF ACIDIC BONDING CONCENTRATE INTENSIVE TREATMENT, SHAMPOO &
CONDITIONER VS. NON-CONDITIONING SHAMPOO
***USE OF ACIDIC BONDING CONCENTRATE SHAMPOO, CONDITIONER, & LEAVE-IN
TREATMENT VS. NON-CONDITIONING SHAMPOO

HAIRCARE: ACIDIC BONDING CONCENTRATE | 39

BONDING CARE

ACIDIC BONDING CONCENTRATE

Shampoo & Conditioner
HAIR TYPE:
• All hair types and textures, even the most processed hair
BENEFITS:
• 56% reduction of breakage*
• 11x smoother hair that looks shiny and healthy**
• Reinforces weakened bonds† and helps protect from color fade
• Shampoo: Rich, luxurious lather
• Conditioner: Thick, concentrated formula for intense conditioning
USAGE: Apply Shampoo daily on damp hair. Lather and rinse. Follow with Conditioner.

SHAMPOO CONDITIONER

ACIDIC BONDING CONCENTRATE ACIDIC PERFECTING CONCENTRATE

NEW Intensive Treatment Leave-in Treatment
HAIR TYPE: HAIR TYPE:
• Post bleached or severely damaged, bleached hair • All hair types and textures, even the most processed hair
BENEFITS: BENEFITS:
• Instantly restores hair strength, fluidity, and porosity after bleaching • 59% reduction of breakage***
Transformative results in 1 use: • 10x smoother hair***
• 14x smoother**** • Heat protection up to 230°C
• 2x stronger**** • 88% reduction of visible split ends
• 90% more conditioned****
USAGE:
USAGE: • Apply to clean, damp hair. Leave in.
• Apply to damp hair and leave on for 5-10 minutes. • Style as usual
• Rinse. Then apply Acidic Bonding Concentrate
Shampoo, lather and rinse.
• Follow with Acidic Bonding Conditioner.

INTENSIVE ACIDIC PERFECTING

TREATMENT CONCENTRATE

*WHEN USED AS A SYSTEM OF ACIDIC BONDING CONCENTRATE SHAMPOO & CONDITIONER VS. NON-CONDITIONING SHAMPOO
**WHEN USED AS A SYSTEM OF ACIDIC BONDING CONCENTRATE SHAMPOO, CONDITIONER & ACIDIC PERFECTING CONCENTRATE LEAVE-IN TREATMENT
VS. NON-CONDITIONING SHAMPOO
***ACIDIC PERFECTING CONCENTRATE VS. NON-CONDITIONING SHAMPOO
† AFTER 6 USES OF ACIDIC BONDING CONCENTRATE SHAMPOO AND CONDITIONER
****USE OF ACIDIC BONDING CONCENTRATE INTENSIVE TREATMENT, SHAMPOO, & CONDITIONER VS. NON-CONDITIONING SHAMPOO

40 | HAIRCARE: ACIDIC BONDING CONCENTRATE

MOISTURE & SOFTNESS

ALL SOFT
PROFESSIONAL SOLUTION TO MOISTURIZE DRY HAIR
BENEFITS
• Provides 15x more conditioning with system of Shampoo, Conditioner and Argan-6*
• Argan oil-enriched formulas deliver softness
• Moisturizes and nourishes
• Increases manageability, suppleness and shine

TECHNOLOGY/KEY INGREDIENTS
Moisture Complex contains Argan Oil, a plant oil. The All Soft System helps to moisturize and condition dry hair.

CONTAINS IMPROVES HAIRS

ARGAN OIL MANAGEABILITY

SHAMPOO & CONDITIONER HEAVY CREAM

Rinse-out Treatment Mask
HAIR TYPE: Dry, brittle hair
HAIR TYPE: Dry, brittle hair
BENEFITS:
• Shampoo: BENEFITS:
– Formulated with 2% Moisture Complex • Formulated with
– Gently cleanses and softens 12% Moisture Complex HEAVY CREAM
• Conditioner: • Deeply conditions for improved
– Formulated with 5% Moisture Complex manageability and intense softness
– Detangles and provides increased
USAGE:
manageability and shine
• Daily or weekly as an intensive treatment
USAGE: Apply Shampoo daily on damp hair. • After shampooing, apply to towel-dried hair
Lather and rinse. Follow with Conditioner.
• Leave on 5–15 minutes, rinse thoroughly

ARGAN-6
SHAMPOO Oil Leave-in Treatment
HAIR TYPE: Dry, brittle hair
BENEFITS:
• Formulated with
12% Moisture Complex ARGAN-6
• Omega 6-enriched oil provides
concentrated softness, deep
CONDITIONER conditioning and lasting suppleness
USAGE:
• Apply on damp or dry hair, concentrating
on the mid-lengths and ends
• Re-apply on dry hair, as needed

*VS. NON-CONDITIONING SHAMPOO

HAIRCARE: ALL SOFT | 43

MOISTURE & SOFTNESS

ALL SOFT MEGA

PROFESSIONAL SOLUTION TO NOURISH SEVERELY
DRY, COARSE HAIR
BENEFITS
• Delivers instant nourishment and replenishment
• Adds shine and manageability

TECHNOLOGY/KEY INGREDIENTS
Nourishing Complex contains Aloe, a superfood. The All Soft Mega System helps to soften and detangle severely dry, coarse hair.

SHAMPOO CONDITIONER
HAIR TYPE: Severely dry, coarse hair HAIR TYPE: Severely dry, coarse hair
BENEFITS: BENEFITS:
• Formulated with 1% Nourish Complex • Formulated with 7% Nourish Complex
• Gently cleanses and nourishes hair • Detangles, replenishes and nourishes
• Replenishes and nourishes for softness severely dry hair
and shine • Replenishes and nourishes for softness
and shine
USAGE: Apply daily on damp hair.
Lather and rinse. USAGE: Daily use after shampooing.

SHAMPOO CONDITIONER

HYDRAMELT
Leave-in Treatment
HAIR TYPE: Severely dry, coarse hair
BENEFITS:
• Formulated with 7% Nourish Complex
• Provides all-day nourishment
USAGE: After conditioning, apply to clean
towel-dried hair. Leave-in. Style as usual.

HYDRAMELT

HAIRCARE: ALL SOFT MEGA | 45

STRENGTH REPAIR

EXTREME
PROFESSIONAL SOLUTION FOR DAMAGED HAIR
BENEFITS
• Helps to provide strength repair & fortification to all types of damaged hair
• 73% reduction in breakage*
• Formulas infused with protein
• Helps prevent breakage and split ends

TECHNOLOGY/KEY INGREDIENTS
Strength Complex contains Protein. All hair is essentially comprised of Protein. Proteins are made up of
Keratin and amino acids that can become weakened over time. The Extreme System helps to strengthen damaged
hair and promote overall hair health.

*WHEN USING SYSTEM OF EXTREME SHAMPOO, CONDITIONER & ANTI-SNAP VS. NON-CONDITIONING SHAMPOOS

HAIRCARE: EXTREME | 47
STRENGTH REPAIR STRENGTH REPAIR

SHAMPOO CONDITIONER CAT ANTI-SNAP

Protein Reconstructing Rinse-out Treatment Anti-Breakage Leave-in Treatment
HAIR TYPE: Damaged hair HAIR TYPE: Damaged hair
HAIR TYPE: Damaged hair HAIR TYPE: Damaged hair
BENEFITS: BENEFITS:
• Formulated with 3% Strength Complex • Formulated with 4% Strength Complex BENEFITS: BENEFITS:
• Cleanses and strengthens* • Detangles and helps strengthen* • Formulated with 2% Strength Complex • Formulated with 1% Strength Complex
• Helps prevent breakage and split ends* • Helps prevent breakage and split ends* • Restructuring treatment reconditions • 73% reduction in breakage**
distressed hair • Helps fortify and smooths the cuticle to reduce
USAGE: Daily use on damp hair. USAGE: Daily use after Extreme shampoo.
• Can be used as a pre-color service treatment breakage and help prevent split ends*
Follow with Extreme Conditioner and Anti-Snap. Follow with Anti-Snap.
USAGE: USAGE: Apply to fragile or damaged areas of
• After shampooing, squeeze excess water hair or all-over. Do not rinse. Style as usual.
from hair. Apply CAT, distributing through hair.
• Leave on 3–5 minutes. Rinse.

SHAMPOO CONDITIONER

ANTI-SNAP

CAT

MASK PLAY SAFE

Rinse-out Treatment Leave-in Treatment
HAIR TYPE: Damaged hair HAIR TYPE: Damaged hair
BENEFITS: BENEFITS:
• Optimized for strength repair and conditioning • Protects hair from heat up to 230˚C
• Suitable for color-treated hair • Reduces the appearance of split ends by 70%
USAGE: • Infused with plant protein and tourmaline
• After shampooing, apply to towel-dried hair USAGE: Apply to clean, damp hair prior to blow
• Leave on 3–5 minutes, rinse thoroughly drying or heat styling. Leave in. Do not rinse
• Use at least once a week in place of
Extreme Conditioner.

PLAY SAFE

MASK

*WHEN USING SYSTEM OF EXTREME SHAMPOO, CONDITIONER & ANTI-SNAP

**WHEN USING SYSTEM OF EXTREME SHAMPOO, CONDITIONER & ANTI-SNAP
VS. NON-CONDITIONING SHAMPOOS

48 | HAIRCARE: EXTREME HAIRCARE: EXTREME | 49

STRENGTH REPAIR

EXTREME LENGTH
PROFESSIONAL SOLUTION FOR BREAKAGE-PRONE HAIR

BENEFITS
• Healthy hair can grow 3-6" in a year. Achieve up to 6" of length in a year with Extreme Length system
of Shampoo, Conditioner and Sealer
• Formulated with Biotin
• Strengthens hair from root to tip, reducing breakage by 81%*

TECHNOLOGY/KEY INGREDIENTS
Length Fortifying Complex contains Biotin, a vitamin. The Extreme Length System helps to fortify and protect lengths
for 81% less breakage.*

SHAMPOO & CONDITIONER NEW TRIPLE ACTION SEALER

HAIR TYPE: Breakage-prone hair
TREATMENT Split End Leave-in Treatment
HAIR TYPE: All hair types and textures looking HAIR TYPE: Breakage-prone hair
BENEFITS:
to grow hair longer
• Shampoo: BENEFITS:
– Formulated with 1% Length Care BENEFITS: • Formulated with 4% Length Care
Complex • Formulated with formulated with our most Complex
– Gently cleanses potent Length Care Complex yet with Nia- • Visibly reduces the appearance of
– Helps promote strong hair** cinamide, Biotin & Castor Oil. split ends by 78%**
• Conditioner: • 2X stronger hair in a single use*** • Helps strengthen weak, fragile hair**
– Formulated with 4% Length Care • Visibly reduces split ends by 68%*** • Adds manageability and smoothness
Complex
• Healthier looking and feeling hair instantly
– Fomulated with Castor Oil USAGE:
– Helps strengthen fragile strands and • Targets the scalp, lengths and ends to
• Use as a complete system with Ex-
ends for longer hair** reduce breakage
treme Length
– Provides nourishment and conditioning USAGE: Shampoo and Conditioner
USAGE: • After shampooing with Extreme Length • Apply on clean, towel-dried hair,
shampoo, massage into the scalp and hair concentrating on mid-lengths through
• Apply Shampoo daily on damp hair.
for 3-5 minutes. ends. Leave in.
• Follow with Conditioner and Sealer
• Rinse thoroughly. In case of contact with
eyes, rinse immediately.

SHAMPOO SEALER SEALER

CONDITIONER

*WHEN USED AS A SYSTEM OF EXTREME LENGTH SHAMPOO, CONDITIONER & SEALER VS. NON-CONDITIONING SHAMPOO
**WHEN USED AS A SYSTEM OF EXTREME LENGTH SHAMPOO, CONDITIONER & SEALER
***SYSTEM OF EXTREME LENGTH SHAMPOO & MASK VS. NON-CONDITIONING SHAMPOO

HAIRCARE: EXTREME LENGTH | 51

STRENGTH REPAIR

EXTREME BLEACH
RECOVERY
PROFESSIONAL SOLUTION FOR BLEACHED, FRAGILE HAIR
BENEFITS
• System with Cica (Centella Asiatica) increases hair's resilience after lightening services
• Instantly transforms fragile, bleached hair to be soft, smooth, manageable and strong
• Restores a healthy touch from one lightening service to the next
• Helps to strengthen hair, reduce breakage and prevent split ends

TECHNOLOGY/KEY INGREDIENTS
Gentle Conditioning Complex contains Centella Asiatica, a medicinal plant. The Extreme Bleach Recovery System
helps to strengthen hair and restore a healthy touch from one lightening service to the next.

SHAMPOO LAMELLAR WATER CICA CREAM

Rinse-out Treatment Leave-in Treatment
HAIR TYPE: Bleached, fragile hair
HAIR TYPE: Bleached, fragile hair HAIR TYPE: Bleached, fragile hair
BENEFITS:
• Formulated with 4% Gentle BENEFITS: BENEFITS:
Conditioning Complex • Formulated with 3% Gentle • Formulated with 4%
• Gently cleanses hair and scalp Conditioning Complex Gentle Conditioning Complex
• Provides rich lather • Liquid texture instantly fills porosity • Deeply conditions hair
• Moisturizes, conditions and • Adds smoothness
USAGE: Daily use on damp hair.
detangles hair
Follow with Lamellar Water and USAGE: After Extreme Bleach
Cica Cream. • Provides softness and smoothness Recovery Shampoo and Lamellar
USAGE: Water, apply to damp hair. Leave in.
• After Extreme Bleach Recovery
Shampoo, wring hair and apply
1–4 doses on mid-lengths to ends
based on hair length
• 1 dose = 10ml
(see dose markers on bottle)
SHAMPOO • Work into a light lather. Rinse
• Follow with Cica Cream CICA CREAM

LAMELLAR
WATER

HAIRCARE: EXTREME BLEACH RECOVERY | 53

COLOR CARE
NEW

BLONDAGE
HIGH BRIGHT SYSTEM
INSTANTLY BRIGHTER BLONDE IN ONE USE*
HAIR TYPE
• Blondes looking to brighten hair that has dulled post-salon visit.

BENEFITS
• Removes buildup & dulling agents
• Fills porosity & seals cuticle
• Instantly brightens and conditions
• 9 out of 10 stylists saw brightening after one use

TECHNOLOGY/KEY INGREDIENTS
Formulated with Vitamin C, known for its brightening benefits in skincare, and our Brightening Care Complex, this trio is formu-
lated with chelators for instant results.

USAGE
• Apply Redken Blondage High Bright Pre-Treatment to damp hair and leave on for 5-10 minutes.
• Do not rinse.
• Then, apply Redken Blondage High Bright™ Shampoo; lather and rinse.
• Follow with Redken Blondage High Bright™ ConditionerIn case of contact with eyes, rinse immediately.

HAIRCARE: BLONDAGE HIGH BRIGHT | 55

COLOR CARE

COLOR EXTEND
BLONDAGE
PROFESSIONAL TONING SOLUTION FOR BRASSY BLONDE HAIR
BENEFITS
• Instantly cancels unwanted yellow undertones and brassiness
• Ultra-pigmented for a 5 minute transformation

TECHNOLOGY/KEY INGREDIENTS
Color Extend Blondage System with Violet Pigments help to instantly neutralize unwanted yellow undertones
and brassiness in blonde hair.

VIOLET PIGMENTS TRIPLE ACID PROTEIN COMPLEX

• Strengthens and increases hair elasticity
• Counteracts yellow undertones for a
for less breakage
noticeably brighter blonde
• Deeply conditions to smooth cuticles for
• Custom tones every level of blonde
shine and increased manageability

HAIRCARE: COLOR EXTEND BLONDAGE | 57

COLOR CARE COLOR CARE

PURPLE PIGMENTED PURPLE PIGMENTED PURPLE PIGMENTED PURPLE PIGMENTED

SHAMPOO CONDITIONER FOAM EXPRESS ANTI-BRASS MASK
Rinse-out Treatment
HAIR TYPE: Bleached or blonde hair HAIR TYPE: Bleached or blonde hair HAIR TYPE: Bleached or blonde hair
HAIR TYPE: Bleached or blonde hair
BENEFITS: BENEFITS: BENEFITS:
• Shampoo: Gently cleanses while toning unwanted • Conditioner: Nourishes to increase smoothness and shine • Instantly tones and neutralizes brass BENEFITS:
yellow undertones and brassiness • Strengthens blonde hair for less breakage • Instantly leaves hair smooth, bouncy, and soft • Ultra-pigmented purple mask helps correct and neutralize
USAGE: Apply Shampoo 2–3 times per week on damp hair. • Neutralizes brassy yellow undertones • Wheat protein, amino acids and glycerin provide toning
USAGE: After Shampoo, apply Conditioner and leave-in 1-3
Follow with Conditioner. minutes. Rinse. • Provides a visibly cooler, brighter blonde in just 5 minutes.
USAGE: After Conditioner, apply to damp hair
from root to ends. Comb through to evenly USAGE:
distribute. Style as usual. • After shampooing, towel dry hair. Apply mask
to hair avoiding scalp area.
• Comb through for even distribution and leave for 5 minutes.
Rinse thoroughly.
In case of contact with eyes, rinse immediately.
SHAMPOO CONDITIONER

FOAM

EXPRESS
ANTI-BRASS
MASK

ICY BLONDE MASK ROSE MASK HONEY BEIGE MASK

HAIR TYPE: Bleached or blonde hair HAIR TYPE: Bleached or blonde hair HAIR TYPE: Bleached or blonde hair
BENEFITS: BENEFITS: BENEFITS:
• Enhances or deposits cool tones • Enhances or deposits rosy tones • Enhances or deposits honey beige
• Helps counteract unwanted orange • Customized blonde in 5 minutes tones
tones • Instantly adds shine & conditions • Customized blonde in 5 minutes
• Instantly adds shine & conditions • Instantly adds shine & conditions
USAGE: USAGE: USAGE:
• Apply to damp hair after shampooing • Apply to damp hair after shampooing • Apply to damp hair after shampooing
with Color Extend Blondage shampoo. with Color Extend Blondage shampoo. with Color Extend Blondage shampoo.
• Leave on 5-10 minutes. • Leave on 5-10 minutes. • Leave on 5-10 minutes.
• Rinse thoroughly. • Rinse thoroughly. • Rinse thoroughly.

ICY BLONDE ROSE BLOND HONEY BEIGE

BLONDE

HAIRCARE: COLOR EXTEND COLOR | 59

COLOR CARE

COLOR EXTEND
PROFESSIONAL SOLUTION FOR COLOR CARE
BENEFITS
• Helps to keep haircolor radiant and shiny

TECHNOLOGY/KEY INGREDIENTS
Color Care Complex contains Cranberry Oil, an antioxidant. The Color Extend System helps to care for the vibrancy
of professional color in-between salon services.

MICRO-NET UVA & UVB FILTERS

Helps promote color retention Helps provide color protection

CRANBERRY OIL CERAMIDE

Antioxidant Helps strengthen the hair

SHAMPOO CONDITIONER
HAIR TYPE: Color-treated HAIR TYPE: Color-treated
BENEFITS: BENEFITS:
• Formulated with 1% Color Care Complex • Formulated with 3% Color Care Complex
• Gently cleanses • Detangles and helps protect against color fading
• Helps provide color protection and maximizes vibrancy • Provides mirror-like shine
• Leaves hair shiny and manageable USAGE: Daily use after shampooing
USAGE: Daily use on damp hair

SHAMPOO CONDITIONER

HAIRCARE: COLOR EXTEND | 61

COLOR CARE

COLOR EXTEND
MAGNETICS
PROFESSIONAL SOLUTION FOR GENTLE COLOR CARE
BENEFITS
• Low pH, acidic formulas
• Fortifies hair and helps lock-in color

TECHNOLOGY/KEY INGREDIENTS
Color Extend Magnetics System is acidic, which helps to balance the pH levels of the hair. This system cares for the tone
and vibrancy of professional color in-between salon services.

SHAMPOO & CONDITIONER

HAIR TYPE: Color-treated hair
BENEFITS:
• Formula with amino-ions helps seal in color
• Strengthens the hair fiber and helps lock-in color
• Shampoo:
– Formulated with an acidic pH of 5.0–5.6
– Non-stripping, lightweight and gentle
• Conditioner:
– Formulated with an acidic pH of 3.5-4.5
– Eases detangling and adds a soft, smooth, conditioned feel
USAGE: Apply Shampoo daily on damp hair.
Follow with Conditioner.

SHAMPOO

CONDITIONER

HAIRCARE: COLOR EXTEND MAGNETICS | 63

COLOR CARE

COLOR EXTEND
BROWNLIGHTS
PROFESSIONAL TONING SOLUTION FOR BRASSY BRUNETTE HAIR
BENEFITS
• Progressive toning system with blue pigments cancels unwanted orange undertones
• Prolongs cool brunette color
• Eliminates brassiness

TECHNOLOGY/KEY INGREDIENTS
Color Extend Brownlights System with Blue Pigments help to neutralize unwanted orange undertones and brassiness
in gray coverage, balayaged or natural brunettes.

BLUE PIGMENTED SHAMPOO BLUE PIGMENTED CONDITIONER

HAIR TYPE: Highlighted, color-treated, gray coverage HAIR TYPE: Highlighted, color-treated, gray coverage
and natural brunette hair and natural brunette hair
BENEFITS: BENEFITS:
• Gently cleanses without stripping • Nourishes and hydrates
• Instantly nourishes • Adds managebility and shine
• Helps prolong cool brunette color and fight brassiness • Helps prolong cool brunette color and fight brassiness
USAGE: Use 2–3 times per week in addition to USAGE: Use 2–3 times per week in addition to
Color Extend Brownlights Conditioner Color Extend Brownlights Shampoo

SHAMPOO CONDITIONER

HAIRCARE: COLOR EXTEND BROWNLIGHTS | 65

COLOR CARE

COLOR EXTEND
GRAYDIANT
PROFESSIONAL TONING SOLUTION FOR GRAY AND SILVER HAIR
BENEFITS
• Dual-action system tones and conditions
• Brightens gray and silver hair instantly
• Cancels unwanted yellow undertones

TECHNOLOGY/KEY INGREDIENTS
Color Extend Graydiant System with a Silver Pigment System helps to neutralize unwanted yellow undertones and restores
brightness to gray and silver hair.

COLOR CORRECTION CONDITIONING

Silver pigment system brightens and tones Amino acids strengthen and smooth
unwanted yellow undertones coarse, wiry texture

PURPLE SHAMPOO SILVER CONDITIONER

HAIR TYPE: Gray and silver hair HAIR TYPE: Gray and silver hair
BENEFITS: BENEFITS:
• Gently cleanses • Conditions and strengthens hair for increased
• Helps eliminate yellow undertones in gray and silver hair* manageability and shine**
• Improves rough, wiry texture for a smooth finish • Soft and shiny hair
USAGE: Use 2–3 times per week in addition to USAGE: Use 2–3 times per week in addition to
Color Extend Graydiant Conditioner Color Extend Graydiant Shampoo

SHAMPOO CONDITIONER

*AFTER USING SYSTEM TWICE A WEEK FOR TWO WEEKS

**WITH USE OF COLOR EXTEND GRAYDIANT SYSTEM OF SHAMPOO & CONDITIONER VS. NON-CONDITIONING SHAMPOO

HAIRCARE: COLOR EXTEND GRAYDIANT | 67

FRIZZ CONTROL

FRIZZ DISMISS
PROFESSIONAL SOLUTION TO SMOOTH FRIZZY HAIR
BENEFITS
• Smooths frizz and helps to protect hair from humidity
• Formulas enriched with sustainably-sourced Babassu Oil from Brazil
• Instant Deflate provides 24-hour frizz and humidity protection
• Suitable for color-treated hair*

TECHNOLOGY/KEY INGREDIENTS
Smoothing Complex contains Babassu Oil, a fair-traded oil extracted from nuts grown on the Babassu palm.
The Frizz Dismiss System helps fight frizz and provides humidity protection.

CONTAINS
SUSTAINABLY-SOURCED FIGHTS FRIZZ
BABASSU OIL

*FRIZZ DISMISS SHAMPOO, CONDITIONER,

MASK AND REBEL TAME

HAIRCARE: FRIZZ DISMISS | 69

FRIZZ CONTROL FRIZZ CONTROL

SHAMPOO CONDITIONER ANTI-STATIC OIL INSTANT DEFLATE

Leave-in Treatment Oil-in-Serum Leave-in Treatment
HAIR TYPE: Frizz-prone hair HAIR TYPE: Frizz-prone hair
HAIR TYPE: HAIR TYPE:
BENEFITS: BENEFITS:
• Frizz-prone hair • Frizz-prone hair
• Formulated with 1% Smoothing Complex • Formulated with 2% Smoothing Complex
• Ideal for mild frizz • Ideal for moderate frizz
• Gently cleanses, smooths hair and controls frizz* • Moisturizes and detangles
• Suitable for color-treated hair • Protects hair from frizz while increasing softness* BENEFITS: BENEFITS:
• Suitable for color-treated hair • Formulated with 7% Smoothing Complex • Formulated with 10% Smoothing Complex
USAGE: Daily use on damp hair.
Follow with Frizz Dismiss Conditioner. • Oil mist tames flyaways and unwanted static • Serum to control puffiness and frizz caused
USAGE: Daily use after Frizz Dismiss Shampoo.
by humidity
USAGE:
• Shake bottle well to blend formula. USAGE: Apply evenly to towel-dried hair
• Spray throughout lengths and ends of and style as desired. Reapply to lengths and
towel-dried hair or dry hair as needed ends as needed

SHAMPOO CONDITIONER

INSTANT
ANTI-STATIC DEFLATE
OIL

MASK REBEL TAME

Rinse-out Treatment Heat-Protecting Leave-in Cream
HAIR TYPE: Frizz-prone hair HAIR TYPE: Frizz-prone hair
BENEFITS: BENEFITS:
• Formulated with 4% Smoothing Complex • Smooths even the frizziest of hair
• Ultra-nourishing mask to smooth frizz-prone hair • Protects from heat styling up to 230˚C**
USAGE: USAGE: Apply to clean, towel-dried hair.
• After shampooing with Frizz Dismiss Leave in. Style as desired.
Shampoo, apply to towel-dried hair.
• Leave on for 5-15 minutes. Rinse.
• Follow with Rebel Tame Leave-In
Treatment.
• Use once a week in place of
Frizz Dismiss Conditioner.

REBEL TAME

MASK

*WHEN USED AS A SYSTEM OF FRIZZ DISMISS SHAMPOO,

CONDITIONER & SMOOTH FORCE
**WHEN USED AS A SYSTEM OF FRIZZ DISMISS SHAMPOO,
CONDITIONER & REBEL TAME

70 | HAIRCARE: FRIZZ DISMISS HAIRCARE: FRIZZ DISMISS | 71

VOLUME

VOLUME INJECTION
PROFESSIONAL SOLUTION FOR FINE, FLAT OR PROCESSED HAIR

BENEFITS
• For instant root lift and body
• Hair looks and feels healthier after one use
• Improves softness, smoothness & shine

TECHNOLOGY/KEY INGREDIENTS
Bodifying Complex contains Filloxane, a silicone. The Volume Injection System helps to provide instant volume to fine,
flat or processed hair.

FILLOXANE
Known to penetrate the cuticle to the cortex POLYMERS
and spreads along the fiber to help add more Helps provide polished lift and volume
texture, volume and substance to hair

SOFTENING POLYMERS
Help provide softness, lift and body

SHAMPOO CONDITIONER
HAIR TYPE: Fine, flat or processed hair HAIR TYPE: Fine, flat or processed hair
BENEFITS: BENEFITS:
• Formulated with 1% Bodifying Complex • Formulated with 2% Bodifying Complex
• Cleanses with an abundant lather • Lightweight formula so hair does not feel weighed down
• Hair has a lightweight finish • Improves manageability & detangling
USAGE: Daily use on damp hair. • Adds instant conditioning and shine
Follow with Volume Injection Conditioner. USAGE: Daily use after Volume Injection Shampoo.

SHAMPOO CONDITIONER

HAIRCARE: VOLUME INJECTION | 73

CLEAN CLEAN

HAIR CLEANSING PRE ART

CREAM CLARIFYING TREATMENT FOR ALL HAIR TYPES
BENEFITS
PROFESSIONAL SOLUTION FOR INSTANT DEEP CLEANSING • Pre-shampoo intense clarifying treatment
• Formulated with 3% Clarifying Treatment Complex
BENEFITS • Effectively removes pollution particles, daily grit, excess sebum and styling build-up
• Formulated with 2% Cleansing Complex • Ideal before any chemical service
• Removes product build up, excess oil, and pollution particles in one use • Levels the porosity of hair for even color results
• Leaves hair feeling thoroughly cleaned
HOW TO USE
TECHNOLOGY/KEY INGREDIENTS 1. Apply Pre Art Treatment to damp hair, leave on for 5–10 minutes; do not rinse
Cleansing Complex contains AHA Fruit Acid, a combination of Sugar cane, lemon fruit extract, apple fruit, and camellia leaf extracts. 2. Apply Hair Cleansing Cream; lather & rinse
Hair Cleansing Cream shampoo helps to remove pollution residue, hard water minerals, excess oils, and product buildup in hair.
IF EXCESS BUILD-UP EXISTS:
1. Apply Pre Art Treatment and cover with a plastic cap and process for 5–10 minutes at room temperature
REMOVES PRODUCT –OR– under a pre-heated warm dryer; do not rinse
CLEANSES
BUILD-UP, EXCESS OIL 2. Apply Hair Cleansing Cream; lather (may be processed for 5 minutes); rinse
HAIR
& POLLUTION

HOW TO USE
1. Apply Hair Cleansing Cream to wet hair, massage into a lather and rinse
2. Repeat if necessary

IF EXCESS BUILD-UP EXISTS: Leave on 5-10 minutes. Rinse.

HAIR CLEANSING
CREAM

74 | HAIRCARE: HAIR CLEANSING CREAM HAIRCARE: PRE ART | 75

SCALP

SCALP RELIEF
DANDRUFF CONTROL SHAMPOO FOR THE RELIEF
OF DANDRUFF AND ITS SYMPTOMS
BENEFITS
• Dermatologist-tested for safety
• Piroctone Olamine helps combat the symptoms of dandruff
• Shampoo gently cleanses hair and soothes the scalp
• Leaves scalp clarified and relieved
• Leaves hair shiny, light and airy

TECHNOLOGY/KEY INGREDIENTS
Scalp Relief Anti-Dandruff shampoo with Piroctone Olamine, an anti-dandruff active, helps to soothe, relieve and clarify
the scalp in only one use.

HYDRO-ZONE SYSTEM
PIROCTONE OLAMINE Hydrates, clarifies and rebalances
For the relief of the symptoms of dandruff the scalp and maintains its moisture
equilibrium

GLYCERIN
Helps hydrate the scalp

INTERBOND SCALP SYSTEM

HOW IT WORKS:
1. Carry: Specialized ingredients are carried to the scalp and hair
2. Release: Specialized ingredients release and break apart
3. Bind: Specialized ingredients bind to the scalp and hair

HOW TO USE
• Shake well before each use.
• Apply to wet hair. Massage into lather. Leave on 5 minutes. Rinse.
• For best results, use at least twice a week or as directed by a physician. Can be used daily.

HAIRCARE: SCALP RELIEF | 77

PROFESSIONAL SERVICES

ACIDIC CONCENTRATES
VISIBLY REDUCE SURFACE DAMAGE IN A SINGLE TREATMENT*

BENEFITS
• Completely customizable treatment for any client need
• Targets the three essential building blocks of hair to replenish essential moisture & balance protein levels
• 3x more moisture in a single application**
• Hair instantly looks shinier & smoother
• Improves hairs elasticity & porosity

TECHNOLOGY/KEY INGREDIENTS
ACIDIC MOISTURE CONCENTRATE

10% GLYCERIN
To help moisturize and promote softness

ACIDIC AMINO PROTEIN CONCENTRATE

7% CATIONIC + AMINO ACID

To help balance protein levels of hair

ACIDIC pH SEALER

pH OF 3.0–4.0
To help rebalance hair’s pH

*USING FULL SYSTEM OF ACIDIC CONCENTRATES

**WHEN USING ACIDIC MOISTURE CONCENTRATE ALONE
VS. NON-CONDITIONING SHAMPOO

HAIRCARE: ACIDIC CONCENTRATES | 79

PROFESSIONAL SERVICES PROFESSIONAL SERVICES

HOW DO I APPLY? HOW DO I KNOW HOW MUCH TO MIX?

STEP 1 IT'S SIMPLE. 1 DOSE = 5ML
Total dosage varies by hair length

SHORT MEDIUM LONG

DIAGNOSE
Your client’s need for protein and/or moisture 5ML 10ML 15ML

STEP 2: CUSTOMIZE
AS A STANDALONE AS A MIXTURE
Apply up to 15ml of Acidic Moisture Apply up to 15ml of Acidic Moisture
Concentrate to replensish moisture Concentrate to replensish moisture
ACIDIC MOISTURE ACIDIC PROTEIN
-OR- -LAYER-
CONCENTRATE AMINO CONCENTRATE
Up to 15ml of Acidic Protein Amino Up to 15ml of Acidic Protein Amino 2 PUMPS = 5ML ½ AMPULE = 5ML
Concentrate to balance protein levels in hair Concentrate to balance protein levels in hair

STEP 3

SEAL
With 10–15 pumps of Acidic pH Sealer for a smooth finish

ACIDIC CONCENTRATES TREATMENT GUIDE

CUSTOMIZABLE PROTEIN & MOISTURE MIXTURES TO MEET ALL CLIENT NEEDS
HOW DO I KNOW WHAT TO MIX? POROSITY
SYMPTOMS CAUSES NEEDS DAMAGE LEVEL MIXTURE RATIO
IF HAIR LACKS MOISTURE: IF HAIR LACKS PROTEIN:
High 1 part Moisture
Daily use of Strength and
Dry and weak hair Mechanical Medium 1 part Moisture : 1 part Protein
heat tools softness
Low 2 parts Moisture : 1 part Protein
High 2 parts Protein : 1 part Moisture
Up to 15ml of Excessive frizz, Daily use of hot Texture control,
Up to 15ml of 10–15 pumps of unmanageable hair, tools and exposure smoothing, Mechanical Medium 1 part Moisture : 1 part Protein
10–15 pumps of Acidic lack of smoothness to humidity moisture
Acidic Moisture Acidic pH Sealer
Acidic pH Sealer Protein Amino Low 2 parts Moisture : 1 part Protein
Concentrate
Concentrate High 1 part Protein : 1 part Moisture
Excessive lightening,
Breakage, split ends, Strength
overlapping, or Chemical Medium 1 part Moisture : 1 part Protein
brittle and weak hair & moisture
overprocessing
Low 2 parts Moisture : 1 part Protein
High 2 parts Protein : 1 part Moisture
IF HAIR LACKS BOTH MOISTURE & PROTEIN: Dry, weak hair
Single process Color protection,
color or permanent strength, Chemical Medium 2 parts Protein : 1 part Moisture
and breakage
wave services moisture
Low 2 parts Moisture : 1 part Protein
High 2 parts Moisture : 1 part Protein
Double process
Dry, highly-sensitized, Color protection,
color and lightener Chemical Medium 2 parts Protein : 1 part Moisture
and frizzy hair repair, control
services
Up to 15ml of Low 2 parts Moisture : 1 part Protein
Up to 15ml of
Acidic 10–15 pumps of
Acidic Moisture
Protein Amino Acidic pH Sealer
Concentrate
Concentrate
ONGOING REDKEN EDUCATION AVAILABLE TO BECOME A DIAGNOSIS EXPERT

80 | HAIRCARE: ACIDIC CONCENTRATES HAIRCARE: ACIDIC CONCENTRATES | 81

REDKEN
HAIRCOLOR
REDKEN HAIRCOLOR
HAIRCOLOR

REDKEN
HAIRCOLOR

REDKEN HAIRCOLOR
HAIRCOLOR

REDKEN THE REDKEN HAIRCOLOR COLLECTION INCLUDES:

REDKEN HAIRCOLOR PERMANENT
REDKEN
HAIRCOLOR • Color Fusion: Cream color with multidimensional results
REDKEN HAIRCOLOR
• Color Gels Lacquers: Liquid color with shiny, saturated results
REDKEN • NEW Color Gels Lacquers 10 Minute: Liquid color with a 10 minute processing time
REDKEN HAIRCOLOR
• Chromatics: Ammonia-free cream color with dimensional results

REDKEN
HAIRCOLOR • Chromatics Ultra Rich: Ammonia-free cream color with monochromatic results
REDKEN
HAIRCOLOR
DEMI-PERMANENT
• Shades EQ Gloss: The haircolor that thinks it's a conditioner!
REDKEN

HAIRCOLOR
HAIRCOLOR • Shades EQ Bonder Inside: All-in-One Toner + Bonder
REDKEN HAIRCOLOR • Shades EQ Cream: Equalizing conditioning cream color

REDKEN HAIRCOLOR • Shades EQ Cover Plus: Brightening & covering cream color
• Redken Brews Color Camo
REDKEN
HAIRCOLOR
REDKEN LIGHTENERS
HAIRCOLOR • Flash Lift Family
The Redken Haircolor collection allows you, the professional stylist, to give your clients
REDKEN exceptional haircolor with every salon appointment. • Blonde Idol Family
HAIRCOLOR
REDKEN HAIRCOLOR

REDKEN
REDKEN HAIRCOLOR
HAIRCOLOR DOWNLOAD REDKEN’S STYLE STATION
REDKEN MOBILE APP
• Create the perfect shade from thousands of color formulas and conversion recipes
REDKEN HAIRCOLOR
HAIRCOLOR • Inspire with virtual color try on with over 70 unique shades
• Have a shade chart at your fingers 24/7
Redken Style Station is available free for iPhone, iPad, and Android.
REDKEN HAIRCOLOR

REDKEN
HAIRCOLOR
REDKEN
HAIRCOLOR

REDKEN HAIRCOLOR
REDKEN
HAIRCOLOR
ZONE 1

THE REDKEN
COLOR
ZONE 2

MANTRA OUR UNIQUE APPROACH TO HAIRCOLOR

ZONE 3

APPLY IN ZONES. MAXIMIZE COLOR RESULTS. MINIMIZE STRESS ON HAIR.

Redken uses the term “Zones” to refer to different areas of the hair strand.
Understanding Zones will help you achieve pHenomenal, even color results every time!
ZONE 1: ALKALINE COLOR
ZONE 1: Regrowth or root area, approximately the first ½ inch of hair
ZONE 2: Mid-shaft area, begins where Zone 1 ends
LIQUID COLOR CREAM COLOR CREAM COLOR

COLOR GELS LACQUERS CHROMATICS COLOR FUSION

• Up to 4 levels of lift • Up to 3 levels of lift • Up to 4 levels of lift
WE APPLY COLOR IN ZONES BASED ON pH SCIENCE BECAUSE:
• Shiny, saturated results • No ammonia • Natural looking,
• Express application and • Oil delivery system dimensional results
Each Zone accepts color The combination of alkaline and
We care for the integrity of even the processing • Up to 100% gray coverage • Includes Cover Fusion:
differently based on the condition acidic color maximizes color results
most sensitized parts of the hair • Up to 100% gray coverage 30 pre-blended coverage
of the hair and minimizes stress on hair
shades for 50+% gray

Alkaline color should only touch virgin hair. Use any alkaline color formula on Zone 1. Always use acidic Shades EQ ZONE 2&3: ACIDIC COLOR
color on Zones 2 and 3 for amazing condition and shine while maintaining maximum respect for previously-colored hair.
LIQUID COLOR LIQUID COLOR

SHADES EQ GLOSS SHADES EQ BONDER INSIDE

• Demi-permanent gloss • All-in-One: Toner + Bonder
• Ultimate shine & condition • Tone + Repair* in 1 Step
• No lift • Intense shine and ultra-
• 100+ premixed shades conditioning

*vs. without Shades EQ Bonder Inside

84 | COLOR MANTRA COLOR MANTRA | 85

TOTAL
BONDING
LIGHTEN
WITH BONDER BUILT IN FOR BETTER CONDITION
EXPERIENCE THE NEW FLASH LIFT POWER 9 BONDER INSIDE
Protect disulfide bonds during the lightening process while lifting through
red, orange and yellow undertones.

TONE
WITH ACIDIC SHADES EQ + SHADES EQ BONDER INSIDE
Liquid demi-permanent toners are best to use after a lightening
service. Their acidic conditioning power provides incredible shine
and optimal care to even the most sensitized strands!

CARE
WITH ACIDIC HAIRCARE TO REINFORCE
ACIDIC BONDING CONCENTRATE SYSTEM
Concentrated Bonding Care Complex with Citric Acid, an Alpha Hydroxy Acid,
helps to fortify weakened bonds to improve strength and the hair's resiliency after
salon bleach or color services.

86 | TOTAL BONDING
TECHNICAL
INFORMATION
PRE-SERVICE BEST PRACTICES
BEFORE YOU BEGIN ANY CHEMICAL SERVICE LEVEL SYSTEMS
• Precisely follow package instructions for haircolor, lightener and texture products • The Traditional Level System offers more increments of color at darker levels, providing more options for gray coverage
• Wear suitable gloves for all applications while maintaining reflect.
• Perform necessary allergy tests as outlined in the directions • Keep in mind that no level system is universal. The principles, however, are universal.
• Utilize protective smocks or capes for you and your clients during the service • The American Level System offers more increments of lighter brown shades between levels 2 and 6, allowing for more color
formulation at levels 3, 4 and 5.
• Keep in mind that no level system is universal. The principles, however, are universal.
SKIN ALLERGY TEST
TRADITIONAL LEVEL SYSTEM AMERICAN LEVEL SYSTEM
(CHROMATICS, COLOR GELS LACQUERS, & SHADES EQ) (COLOR FUSION)
PERFORM A SKIN ALLERGY TEST BEFORE EACH USE OF HAIRCOLOR, AS ALLERGIES CAN DEVELOP SUDDENLY, EVEN
THOUGH YOUR CLIENT HAS PREVIOUSLY USED A HAIRCOLOR FROM THIS BRAND OR ANOTHER. LEVEL DESCRIPTION UNDERTONE CORRECTIVE LEVEL DESCRIPTION UNDERTONE CORRECTIVE
If your client has a tattoo, the risk of an allergic reaction may be increased. 10 Ultra Pale Blonde Pale Yellow Violet 10 Lightest Blonde Pale Yellow Violet

SKIN ALLERGY TEST INSTRUCTIONS 9 Very Light Blonde Yellow Violet 9 Very Light Blonde Yellow Violet

• Use soap and water to clean an area the size of a quarter in the bend of your client’s elbow. Pat dry 8 Light Blonde Yellow/Orange Blue/Violet 8 Light Blonde Yellow/Orange Violet/Blue
• Using a plastic utensil, mix the following ratios of color in a plastic or glass container, then tightly recap the hair colorant 7 Medium Blonde Orange Blue 7 Medium Blonde Orange/Yellow Blue/Violet
and developer. Do not use metal utensils
6 Dark Blonde Red/Orange Blue/Green 6 Dark Blonde Orange Blue
FOR PERMANENT HAIRCOLOR: 5 Light Brown Red Green 5 Lightest Brown Red/Orange Blue/Green
Mix ½ oz. of color and ½ oz. 20 vol. of the dedicated developer
4 Medium Brown Red Violet Yellow/Green 4 Light Brown Red Green
FOR DEMI-PERMANENT HAIRCOLOR:
3 Dark Brown Violet 3 Medium Brown Red/Violet Yellow/Green
½ oz. Shades EQ Gloss/Bonder Inside and ½ oz. Shades EQ Processing Solution
½ oz. Shades EQ Cream/Cover Plus and ½ oz. 10 vol. Pro-oxide Cream Developer 2 Darkest Brown Blue/Violet 2 Dark Brown Violet
Apply mixture to the test area with a cotton swab or ball
1 Black Blue 1 Black Blue
1. Let test spot dry. Instruct client not to wash, cover or disturb for 45 hours
2. Instruct client to examine test area periodically over the next 45 hours. If he/she experiences any reactions such as redness,
burning, itching, swelling, skin abrasions, eruptions or irritation in or around the test area, DO NOT COLOR YOUR CLIENT’S HAIR WORKING WITH UNDERTONES
UNTIL THEY HAVE CONSULTED A DOCTOR
Undertones are the unrefined warm tones exposed during the lifting process. Always consider the exposed undertones visible
at the target level. To counteract undertones, use the Color Wheel to select a shade level with tonal value opposite to the undertone
STRAND TEST exposed at the target level. Remember, opposites neutralize. To enhance undertones, select a shade with a tonal value similar
to the undertone exposed at the target level.
Haircolor may be readily accepted by porous hair that has been chemically treated or damaged from environmental exposure
or heat styling. Always conduct a preliminary strand test to determine how the hair will accept color. Apply the formula to a small
section of hair and process according to instructions; adjust the formula accordingly. BACKGROUND COLOR AND TONE
Background is the portion of the color base that helps produce balanced, natural-looking results and gives the shade its foundation.
COLOR WHEEL YELLOW
Tone is the portion of the base that gives a shade its unique character.

Every tone and color relationship is defined within the Color Wheel. Colors that are opposite
of one another counteract warmth and result in neutralization.
ORANGE GREEN
FORMULATION GUIDELINES
1. Determine your client’s natural haircolor level. Remember to consider percentage of gray, hair texture, condition and hair density.
2. Determine the target color (final level and tone) desired by your client.
RED BLUE
3. Determine the undertone found at the target level (refer to Level System). This step does not apply to Shades EQ Gloss,
Shades EQ Bonder Inside.
4. Select the shade to enhance, balance or counteract undertones and achieve the target color.
VIOLET

88 | HAIRCOLOR: TECHNICAL INFORMATION HAIRCOLOR: TECHNICAL INFORMATION | 89

BEST PRACTICES GLOSS OR CORRECT
1. Apply Shades EQ Gloss or Shades EQ Bonder Inside to Zone 1, taking ½ inch partings.
1. Pre-treat the hair with Pre Art and Hair Cleansing Cream. Follow with Extreme CAT as needed. Dry hair. 2. Apply and fully saturate Zone 2, taking ¼ inch partings.
2. Apply color generously using fine ¼ inch diagonal partings. 3. Process as directed (refer to Mixing and Processing charts).
3. Use the opposite diagonal to crosscheck and ensure proper application. 4. Rinse, shampoo and condition with Extreme or Color Extend Magnetics.
4. Use a timer for accurate timing. Do not over or under-process.
When lifting or lightening natural hair, the scalp area will always be warmer/brighter and the mid-shaft and ends will appear darker
and drabber. To ensure even color from scalp to ends, create formulas with the appropriate family shades. ADVANCED BLENDING OR COVERING GRAY
Refer to each brand for specific guidelines.

ON-SCALP APPLICATION
OFF-SCALP APPLICATION
1. Start with dry hair. Divide into 4 sections.
2. Use a bowl and brush or bottle. Apply color taking ¼ inch partings for even saturation.
WEAVE OR HIGHLIGHTS
After wrapping the last foil, process as directed (refer to Mixing and Processing charts). Rinse and shampoo with
3. Process as directed (refer to Mixing and Processing charts). Hair Cleansing Cream, Extreme or Color Extend Magnetics. Condition with Extreme or Color Extend Magnetics.
4. Rinse. Shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. Condition with Extreme
or Color Extend Magnetics.
LOWLIGHTS
Isolate strands in a foil or paint freehand. Strand test for proper deposit. Formulas should be slightly lighter than natural
VIRGIN HAIR level and include some warmth.
According to the Principles of Haircolor, color lifts lighter and brighter in Zone 1. To compensate, two alternatives are possible
when applying color to virgin hair:

TRADITIONAL VIRGIN APPLICATION

Consists of adjusting the formula with a higher volume developer in Zone 2, starting the application in Zone 2 and finishing with Zone 1.
EXAMPLE USING CHROMATICS:
Zone 1 Formula: 5N (5.0) Chromatics + 20 vol. Chromatics Oil in Cream Developer
Zone 2 Formula: 5N (5.0) Chromatics + 30 vol. Chromatics Oil in Cream Developer GET MORE HAIRCOLOR INFORMATION
1. Apply selected formula to Zone 2 (the mid-shaft). ONLINE—IT’S FREE!
2. Immediately apply to Zone 1 (the scalp area) the formula with the lower developer. Begin processing time after the Zone 1
application is complete. Visit LorealAccess.com, your one stop shop for individual tutorials or to advance your
3. Process at room temperature for 35 minutes. career. Learn via video tutorials, course modules, or live webinars... anytime, every-
4. Rinse and shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. Condition with Extreme
or Color Extend Magnetics.

MODERN VIRGIN APPLICATION

Consists of using a lighter and warmer formula in Zone 2, applying color to Zone 1 first, and then to Zone 2.
EXAMPLE USING CHROMATICS:
Zone 1 Formula: 5N (5.0) Chromatics + 20 vol. Chromatics Oil in Cream Developer
Zone 2 Formula: 6NW (6.03) Chromatics + 20 vol. Chromatics Oil in Cream Developer
1. Apply selected formula to Zone 1 (the scalp area).
2. Immediately apply to Zone 2 (the mid-shaft) the slightly lighter and warmer formula.
3. Begin processing time after the Zone 2 application is complete.
4. Process at room temperature for 35 minutes.
5. Rinse and shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. Condition with Extreme
or Color Extend Magnetics.

REFRESH
Apply selected formula to Zone 1.

REFRESH ZONES 2 AND 3

RECOMMENDED SHADES EQ GLOSS TO REFRESH ALL PERMANENT HAIRCOLOR
While using permanent haircolor on the regrowth (Zone 1), apply Shades EQ Gloss or Shades EQ Bonder Inside to Zone 2 and process
at room temperature for 20 minutes. If Zone 3 is present, dilute formula with Shades EQ Gloss or Shades EQ Bonder Inside Crystal
Clear.

90 | HAIRCOLOR: TECHNICAL INFORMATION HAIRCOLOR | 91

PERMANENT COLOR
AT A GLANCE
COLOR FUSION COLOR GELS LACQUERS CHROMATICS

COLOR GELS COLOR GELS LACQUERS

COLOR FUSION COVER FUSION CHROMATICS CHROMATICS BEYOND COVER CHROMATICS ULTRA RICH
LACQUERS 10 MIN
CATEGORY

Permanent Akaline
FORM

Permanent Alkaline
Permanent Alkaline Cream Color Liquid Color with a 10 minute Permanent Alkaline Oil-Delivery Color
Liquid Color
processing time
OF LIFT

Up to 4 levels & deposit

LEVELS

Color Fusion Extra Lift: Up to 2 levels & deposit 3+ levels & deposit 1+ levels & deposit Up to 3 levels & deposit Up to 2 levels & deposit Up to 3 levels & deposit
Up to 5 levels & deposit
SYSTEM
DYE

100% oxidative 100% oxidative

MINUTES

35–45 20–45 10–15 35

• Multi-dimensional • Up to 100% dimensional • Up to 100% gray • Up to 100% coverage • Multi-dimensional color results • Up to 100% gray coverage with • Monochromatic color with shiny,
color results gray coverage with natural, coverage with shiny, in only 10 minutes • 2X fortified hair* multi-dimensional results uniform results
CHARACTERISTICS

• Intense conditioning modern reflects saturated results • Same Color Gels Lacquers • Zero ammonia, zero odor • 2X fortified,* 2X smoother hair** • 2X fortified*
• Radiant shine • Pre-blended shades for hair • Express application coverage now available • Up to 100% gray coverage • Zero ammonia, zero odor • Zero ammonia, zero odor
• Includes Hi-Fusion with 50% or more gray and processing in 10 minutes • Pre-blended shades for hair • Up to 100% gray coverage
• Lasting vibrancy
and Extra Lift shades • 10 tonal families with • Liquid format is best for • Innovative alkaline buffer with 75% or more gray • Oil Delivery System (ODS)
• Oil Delivery System (ODS)
• Includes proprietary coverage and tone in blended techniques like system: zero risk of over • Oil Delivery System (ODS)
• Includes Chromatics Remixed shades • Includes proprietary red dye
red dye technology one step smudges and melts processing
• Includes proprietary red dye • Includes proprietary red dye technology
• Low ammonia formula • Includes proprietary red • High kinetic dyes for fast technology
dye technology root color saturation technology
• Superior conditioning

*HAIRCOLOR SYSTEM WITH 20 VOLUME OIL IN CREAM DEVELOPER AND REDKEN HAIR CLEANSING CREAM SHAMPOO
VS. UNCOLORED HAIR TREATED WITH A NON-CONDITIONING SHAMPOO
**LEAVES HAIR 2X SMOOTHER THAN BEFORE COLORING

92 | HAIRCOLOR: AT A GLANCE HAIRCOLOR: AT A GLANCE | 93

HAIRCOLOR
AT A GLANCE
SHADES EQ COLOR CAMO BLONDE IDOL
PRE-COLOR
SHADES EQ SHADES EQ
SHADES EQ GLOSS BONDER INSIDE SHADES EQ CREAM COVER PLUS COLOR CAMO HIGH LIFT BASE BREAKERS CLEAN
PRE ART
CLARIFYING TREATMENT
CATEGORY

Demi-Permanent FOR ALL HAIR TYPES

FORM

Demi-Permanent Demi-Permanent Demi-Permanent Permanent Permanent

Alkaline Cream Ideal before any chemical
Acidic Liquid Color Acidic Cream Color Alkaline Liquid Color Alkaline Cream Color Alkaline Liquid Color
Color service

HAIR CLEANSING
CREAM
OF LIFT
LEVELS

CLARIFYING SHAMPOO
Deposit only Up to 1–1½ levels Deposit only Up to 5 levels & deposit 1 level FOR ALL HAIR TYPES
Ideal before any chemical
service

See pages 36 in the Haircare

SYSTEM

section for more information.

DYE

Oxidative & direct 100% oxidative 100% oxidative 100% oxidative

MINUTES

Up to 30 for optimal
20 20 5–10 45 10
gray blending

• Acidic demi-permanent • Acidic demi-permanent • Acidic demi-permanent • Demi-permanent • 5-minute custom gray • Conditioning cream • Lets you “break the base”
liquid gloss liquid gloss cream color cream color camouflage for men haircolor and bump up the natural
• Ultimate shine and condition • Intense shine and ultra- • Ultimate shine and • Blend 75% gray, • Gel-like viscosity • Up to 5 levels of lift level slightly
conditioning condition brighten, correct adheres to gray hair in 1 step • Available in Cool
CHARACTERISTICS

• No lift—no need to worry

about banding or harsh • Tones + Repairs* in 1 Step • Zero lift—no banding or & add dimension • Gray is camouflaged, • 12 shades for on/off and Clear
regrowth • Built-in bonding strengthens and harsh regrowth • 100% oxidative naturally blended scalp • Up to 1 level of lift in
• Zero ammonia protects more than the leading • Zero ammonia dyes for maximum and gradually fades 10 minutes
• Unlimited service & revenue bonding additive** for a stronger • 20 minute processing time longevity without unnatural gold
potential in 20 minutes hair fiber* • Zero ammonia or red tones
• Gloss, tone, refresh,
• 100+ perfectly premixed • Formulated with Triple Acid correct, add dimension • Up to 1.5 levels
shades Complex & blend gray of lift
• Gloss, tone, refresh, correct, • No lift—no need to worry about • 100% oxidative dyes for
add dimension & blend gray banding or harsh regrowth maximum longevity

*vs. without Shades EQ Bonder Inside

**Flash Lift + competitor additive & Shades EQ Gloss + competitor additive vs. Flash Lift Bonder Inside & Shades EQ Bonder Inside

94 | HAIRCOLOR: AT A GLANCE HAIRCOLOR: AT A GLANCE | 95

PERMANENT COLOR

COLOR FUSION
ADVANCED PERFORMANCE COLOR CREAM
NATURAL-LOOKING, MULTI-DIMENSIONAL RESULTS WITH CONDITION AND SHINE
• Color Bond Technology locks in color with intense conditioning and radiant shine
• INCLUDES: Cover Fusion Low Ammonia 100% Coverage Color Cream for superior coverage on hair that's over 50% gray

TECHNOLOGY/KEY INGREDIENTS
COLOR BOND TECHNOLOGY REVITAL AGE
Our haircolor system, with proprietary COLOR BOND TECHNOLOGY
dyes, that locks in color, repairs Exclusively to Cover Fusion, reflects 100%
hair surface, perfects its shine, and coverage with higher saturation of color while
protects vibrancy. providing superior hair conditioning.

COLOR FUSION COVER FUSION

• 100% oxidative dyes • 100% oxidative dyes
• Healthy-looking, multi-dimensional results • Pre-blended shades for hair with 50% or more gray
• Lighten, darken, match natural haircolor, cover gray • Up to 100% dimensional gray coverage with natural,
or create high-fashion techniques modern reflects
• Includes: • 10 tonal families with coverage and tone in one step
– Cool Fashion • Low ammonia formula
– Natural Balance • Helps address aging hair concerns such
– Natural Fashion loss of shine and elasticity
– Fashion

HI-FASHION EXTRA LIFT

• Tonal amplifier and highlighter • 100% oxidative dyes
• Used as an amplifier to boost intensity • For high-end blondes with up to 5 levels of lift

HAIRCOLOR: COLOR FUSION | 97

PERMANENT COLOR PERMANENT COLOR

MIXING & PROCESSING FORMULATION EXAMPLES

MIXING RATIO FOR LIFTING NATURAL PIGMENT:
PRO-OXIDE LEVELS 1. Natural Level: 5 Lightest Brown/0% Gray
(COLOR : USAGE MINUTES SPECIAL INSTRUCTIONS
DEVELOPER OF LIFT
DEVELOPER) 2. Target Color: Level 7 Medium Blonde with natural tones
3. Undertone at Level 7: Orange/Yellow
10 volume Up to 1 Minimal lift
• For modern, multi-dimensional 4. Formula: 7N Color Fusion + 20 vol. Pro-oxide Cream Developer
COLOR FUSION

gray coverage, formulate with the

Standard lift/
20 volume Up to 2 N or Gb families FOR COVERING GRAY:
gray coverage 35–45
Mix 1:1 • For superior gray coverage WITH COLOR FUSION WITH COVER FUSION
minutes
30 volume Up to 3 Additional lift on 50% or more gray hair, 1. Natural Level: 4 Light Brown/25-50% Gray 1. Natural Level: 4 Light Brown/75% Gray
formulate with Cover Fusion 2. Target Color: Level 6 Dark Blonde with soft golden tones 2. Target Color: Level 6 Dark Blonde with natural, cool tones
• Do not use heat
40 volume 3+ Maximum lift 3. Undertone at Level 6: Orange 3. Undertone at Level 6: Orange
4. Formula: 2 oz. 6Gb Color Fusion + 2 oz. 4. Formula: 2 oz. 6NA Color Fusion + 2 oz.
10 volume 20 vol. Pro-oxide Cream Developer 20 vol. Pro-oxide Cream Developer
• To help maintain the proper
AS AN AMPLIFIER

balance of Hi-Fusion and

GUIDELINES FOR COVERING GRAY
HI-FUSION

20 volume Varies Tonal Color Fusion dyes: ¼ oz.

35–45 Hi-Fusion + 1 ¾ oz. Color Fusion. For the best natural tonal results when using Natural Balance, Natural Fashion or Fashion shades, formulate with
Mix 1:1 according to amplifier for on
minutes NEUTRAL (N) or GOLD/beige (Gb) shades in these proportions:
30 volume formulation or off-scalp • Color tone and longevity may be
compromised otherwise
COLOR FUSION COVER FUSION
• Do not use heat
40 volume
PROPORTION OF
% OF GRAY N OR GB PURE SHADE
OTHER SHADES
10 volume
• Hi-Fusion is not recommended
A HIGHLIGHTER

½ oz. 1 ½ oz.
HI-FUSION AS

UP TO 25%
to be used alone for all-over color Not recommended
20 volume Varies Tonal
35–45 applications 25–50% 1 oz. 1 oz.
Mix 1:1 according to highlighter for
minutes • For on-scalp applications, refer to
30 volume formulation off-scalp only 50–75% 1 ½ oz. ½ oz. 2 oz.
Hi-Fusion Amplifier instructions
• Do not use heat 75–100% 1 ¾ oz. ¼ oz. 2 oz.
40 volume

DEVELOPER
• Color Fusion Extra Lift shades are Pro-oxide Cream Developer (10, 20, 30 and 40 volume) is the appropriate developer to use with Color Fusion. It has a smooth
Violet, Light only intermixable with each other consistency for easy mixing and provides predictable performance for all types of applications.
COLOR FUSION
EXTRA LIFT

Neutral • Violet is for starting levels 7–10

and Blue: Extra lift for 35–45 • Light Neutral is for starting
Mix 1:2 40 volume Up to 5
all levels minutes levels 6–10
Titanium: • Blue is for starting levels 5–7
30 or 40 volume • Titanium is for starting levels 3–5
• Do not use heat
COVER FUSION

35 minutes
50–100% • Use only with 20 vol. Pro-oxide
(up to 45
Mix 1:1 20 volume Up to 2 gray Cream Developer
for resistant
coverage • Do not use heat
hair)

Get inspired with more formulas and techniques at your fingertips!

Download our Style Station App.

98 | HAIRCOLOR: COLOR FUSION HAIRCOLOR: COLOR FUSION | 99

COLOR FUSION
ADVANCED PERFORMANCE COLOR CREAM
BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

COOL FASHION NATURAL BALANCE NATURAL FASHION NATURAL FASHION FASHION

LEVEL OF
DEPOSIT ASH ASH VIOLET ASH ASH ASH GOLD GOLD GOLD GOLD GOLD BROWN BROWN MOCHA MAHOGANY COPPER COPPER RED RED VIOLET
NEUTRAL COPPER RED TITANIUM
ash violet ash green blue violet beige gold orange copper red copper red red violet red copper red violet red

12**
HIGH
LIFT
12Ab 12Av 12N 12Go

10
LIGHTEST
BLONDE
10Ab 10N 10Gb

9
VERY LIGHT
BLONDE
9Av 9Ag 9Av 9N 9Gb

8
LIGHT
BLONDE
8Va 8Ag 8Ab 8N 8Gb 8Gr 8Rv 8T

7
MEDIUM
BLONDE
7Aa 7Ag 7Av 7N 7Gb 7Gg 7Go 7Gc 7Bc 7Mv 7Cr 7Cc 7R 7T

6
DARK
BLONDE
6Ag 6Ab 6N 6Gb 6Gg 6Bc 6Mr 6Mv 6C 6Cr 6R 6Rr 6Rv 6T

5
LIGHTEST
BROWN
5Va 5Ag 5N 5Gb 5Gg 5Go 5Gc 5Gr 5Bc 5Br 5Cr 5Cc 5R 5Rv 5Vr 5T

4
LIGHT
BROWN
4Ag 4Ab 4N 4Gb 4Gr 4Bc 4Br 4Mr 4Mv 4C 4R 4Rr

3
MEDIUM
BROWN
3N 3Gb 3Br 3Rv 3Vr

2
DARK
BROWN
2N
TECHNOLOGY KEY
1 Shade contains C-LOCK Technology
BLACK
Shade contains R5 red dye
1Ab
Shade contains Rubilane® copper dye
HI-FUSION Shade contains Carmin’R red dye
CLEAR B V O R
COLOR FUSION
EXTRA LIFT
NO BACKGROUND COLOR

COLOR FUSION EXTRA LIFT

VIOLET LIGHT NEUTRAL BLUE TITANIUM

EL-V EL-LN EL-B EL-T

Bases 7–10 Bases 6–10 Bases 5–7 Bases 3–5
Shown on Level 7 Shown on Level 6 Shown on Level 6 Shown on Level 5

COLOR FUSION
COVER FUSION
BROWN TO TAN BACKGROUND COLOR

COVER FUSION

NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL NATURAL

NATURAL NATURAL NATURAL
ASH GOLD GOLD GOLD BROWN COPPER BROWN
ASH NATURAL GOLD
BROWN beige iridescent copper copper red red

9NN 9NGb 9NGi 9NG

8NA 8NN 8NGc

7NN 7NGb 7NGi 7NG 7NCr

6NABn 6NA 6NN 6NGc 6NBc 6NBr

5NN 5NGb 5NGi 5NCr

4NABn 4NA 4NN 4NBc 4NBr

3NN

2NABn 2NA
PERMANENT COLOR

COLOR GELS
LACQUERS
THE SHINE OF A GLOSS, THE SATURATION
& COVERAGE OF A LACQUER
TECHNOLOGY/KEY INGREDIENTS

LOW AMMONIA BASE INTENSE SATURATION

WITH UP TO 100% AND SHINE
GRAY COVERAGE

LIQUID FORMAT THE PERFECT

For blended techniques LIQUID PAIR WITH
like smudges & melts SHADES EQ GLOSS

EXPRESS APPLICATION ADVANCED RED DYE

& PROCESSING TIME TECHNOLOGY
For the most vibrant, long-lasting reds

HAIRCOLOR: COLOR GELS LACQUERS | 105

PERMANENT COLOR PERMANENT COLOR

MIXING & PROCESSING FASHION SHADES: RED DYE TECHNOLOGIES

MIXING RATIO PRO-OXIDE LEVELS OFF-SCALP/ R5 creates pure red tones for long-lasting color that's vivid and bright.
USAGE MINUTES
(COLOR : DEVELOPER) DEVELOPER OF LIFT HEAT OPTION RR = RED/RED

10 volume Up to 1 Minimal Lift 20 minutes

7RR 7.66 6RR 6.66 5RV 5.62 4RR 4.66

Standard Lift/
COLOR GELS

20 volume Up to 2 30 minutes
LACQUERS

Gray Coverage Flame Blaze Sangria Lava

Mix 1:1 Do not use heat
30 volume Up to 3 Additional Lift 40 minutes
Rubilane® offers the truest, chromatic coppery-red reflect that remains bright and saturated.
RO = RED/ORANGE
40 volume 3+ Maximum Lift 45 minutes

Now used with Pro-oxide Cream Developer 7RO 7.64 6RO 6.64 5RO 5.64

Marigold Bonfire Paprika

FORMULATION EXAMPLES
Carmin'R™ provides excellent coverage and deep color for unique garnet reds that bring basic
FOR COVERING GRAY: FOR LIFTING NATURAL PIGMENT: shades and highlights together.
1. Natural Level: 4 Medium Brown/50% Gray 1. Natural Level: 5 Light Brown/0% Gray RV = RED/VIOLET
2. Target Color: Level 6 Dark Blonde with natural warm tones 2. Target Color: Level 7 Medium Blonde with natural tones
3. Undertone at Level 6: Red/Orange 3. Undertone at Level 7: Orange
4. Formula: 1 oz. 6N Moroccan Sand Color Gels Lacquers 4. Formula: 2 oz. 7NA Pewter Color Gels Lacquers
5RV 5.62 4RV 4.62
+ 1 oz. 6NW Brandy Color Gels Lacquers + 2 oz. 20 volume + 2 oz. 20 vol. Pro-oxide Cream Developer
Pro-oxide Cream Developer Sangria Cabernet

SUPERIOR GRAY COVERAGE FAMILIES

7 families can be used alone to provide superior gray coverage in a variety of tonal reflects.

ASH NATURAL NATURAL WARM COPPER RUBY

% OF GRAY NATURAL
BROWN NATURAL WARM GOLD BROWN BROWN

UP TO 100% ABn only NN only N only NW only WG only CB only RB only

PROVIDING COVERAGE IN A VARIETY OF REFLECTS

For the most effective gray coverage when using the cooling and correcting or warming and enhancing tonal families,
follow the chart below.

COOLING FAMILIES: GN, AB, NA WARMING FAMILIES: GB, NG, RO

ABn, N PROPORTION OF NW, WG, CB PROPORTION OF

% OF GRAY OR NN OTHER SHADES OR RB OTHER SHADES
UP TO 25% - 2 oz. (60 ml) ½ oz. (15 ml) 1 ½ oz. (45 ml)
25–50% ½ oz. (15 ml) 1 ½ oz. (45 ml) ¾ oz. (22.5 ml) 1 ¼ oz. (37.5 ml)
50–75% 1 oz. (30 ml) 1 oz. (30 ml) 1 oz. (30 ml) 1 oz. (30 ml)
75–100% 1 ½ oz. (45 ml) ½ oz. (15 ml) 1 ½ oz. (45 ml) ½ oz. (15 ml)

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106 | HAIRCOLOR: COLOR GELS LACQUERS HAIRCOLOR: COLOR GELS LACQUERS | 107
COLOR GELS LACQUERS
THE SHINE OF A GLOSS, THE SATURATION
& COVERAGE OF A LACQUER
BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

YELLOW/ BLUE/ CORRECTIVE BLUE/ BLUE/ GOLD/ NATURAL YELLOW/ RED/ RED/ RED/ RED/ VIOLET/
BLUE GOLD ORANGE
GREEN PEARL TONE VIOLET VIOLET BEIGE LEVEL ORANGE VIOLET ORANGE RED VIOLET ROSE

ASH NATURAL NATURAL GOLD NATURAL NATURAL WARM COPPER RUBY RED/ RED/ RED/ VIOLET
NATURAL GREEN ASH BLUE NATURAL*
LEVEL OF BROWN* ASH NATURAL* BEIGE WARM* GOLD GOLD* BROWN* BROWN* ORANGE RED VIOLET ROSE
DEPOSIT
COOL NATURAL WARM NATURAL WARM NATURAL FASHION

10
ULTRA PALE 10NA 10.01 10N 10.0 10NW 10.03 10NG 10.3
BLONDE Snow Queen Crème Latté Macadamia Nut Honey

9
VERY LIGHT
BLONDE 9NA 9.01 9N 9.0 9GB 9.31 9NW 9.03 9VRo 9.205
Mist Café au Lait Butter Cream Cream Soda Rosé

8
LIGHT
BLONDE 8AB 8.1 8NA 8.01 8NN 8.00 8N 8.0 8NW 8.03 8NG 8.3 8WG 8.33 8VRo 8.205
Stardust Volcanic Crème Brulee Mojave Safari Sunflower Golden Apricot Rose Quartz

7
MEDIUM
BLONDE 7AB 7.1 7NA 7.01 7NN 7.00 7N 7.0 7GB 7.31 7NW 7.03 7NG 7.3 7RO 7.64 7RR 7.66
Moonstone Pewter Cocoa Powder Mirage Butterscotch Milk Tea Saffron Marigold Flame**

6
DARK
BLONDE 6GN 6.07 6ABn 6.19 6NA 6.01 6NN 6.00 6N 6.0 6NW 6.03 6NG 6.3 6WG 6.33 6CB 6.45 6RO 6.64 6RR 6.66 6VRo 6.205
Moss Brown Smoke Granite Chocolate Mousse Moroccan Sand Brandy St. Tropez Mango Amber Glaze Bonfire Blaze** Mauve Rose

5
LIGHT
BROWN 5AB 5.1 5NA 5.01 5NN 5.00 5N 5.0 5GB 5.31 5NW 5.03 5NG 5.3 5CB 5.45 5RB 5.65 5RO 5.64 5RV 5.62
Twilight Smoke Café Mocha Walnut Truffle Macchiato Caramel Brownstone Manzanita Paprika Sangria**

4
MEDIUM
BROWN 4GN 4.07 4ABn 4.19 4NA 4.01 4NN 4.00 4N 4.0 4NW 4.03 4NG 4.3 4WG 4.33 4CB 4.45 4RR 4.66 4RV 4.62 4VRo 4.205
Forest Dark Roast Storm Cloud Coffee Grounds Chicory Maple Pecan Sun Tea Clove Lava** Cabernet** Violet Rose

3
DARK
BROWN 3NN 3.00 3N 3.0 3NW 3.03 3RB 3.65
Black Coffee Espresso Cocoa Bean Mahogany

2
DARKEST
BROWN 2ABn 2.19 2NW 2.03
Cool Ebony Chocolate

1 TECHNOLOGY KEY
BLACK 1NW 1.03 Shade contains R5 red dye**
Midnight
Shade contains Rubilane® copper dye
0 Shade contains Carmin’R red dye**
CLEAR Indicates Superior Gray Coverage Family
CLEAR

*SUPERIOR GRAY COVERAGE FAMILY

**ALL CARMIN’R™ AND R5 SHADES SHOULD BE USED ALONE OR INTERMIXED WITH ANY OTHER R5 OR CARMIN’R SHADE.
MIXING CARMIN’R OR R5 SHADES OUTSIDE THE RANGE CAN CAUSE UNPREDICTABLE RESULTS.

108 | HAIRCOLOR: COLOR GELS LACQUERS HAIRCOLOR: COLOR GELS LACQUERS | 109
PERMANENT COLOR PERMANENT COLOR

NEW MIXING & PROCESSING

COLOR GELS LACQUERS 10 MIN MIXING RATIO PRO-OXIDE LEVELS USAGE MINUTES OFF-SCALP/
THE FIRST PROFESSIONAL LIQUID PERMANENT COLOR (COLOR : DEVELOPER) DEVELOPER OF LIFT HEAT OPTION

WITH A 10 MINUTE PROCESSING TIME

LACQUERS 10 MIN
Minimal Lift/
20 volume Up to 1 10–15 minutes
Gray Coverage

COLOR GELS
TECHNOLOGY/KEY INGREDIENTS Mix 1:1
Do not
use heat
Minimal Lift/
30 volume 1+ 10–15 minutes
Gray Blending
10 MINUTE UP TO 100%
PROCESSING TIME GRAY COVERAGE
Use with Pro-oxide Cream Developer

SMART PAUSE 1:1 SHADE MATCH WITH FORMULATION EXAMPLES

TECHNOLOGY COLOR GELS LACQUERS FOR COVERING GRAY:
Helps prevent 1. Natural Level: 4 Medium Brown/50% Gray
over-processing No banding between applications
2. Target Color: Level 5 Light Brown with natural warm tones
3. Undertone at Level 5: Orange
4. Formula: 2 oz. 5NW Macchiato Color Gels Lacquers 10 Min + 2 oz. 20 vol Redken Pro-oxide Cream Developer

LIQUID FORMAT NO DEDICATED UP TO 100% GRAY COVERAGE WITH ALL SHADE FAMILIES
For faster application DEVELOPER NEEDED
ASH NATURAL
% OF GRAY NATURAL NATURAL NATURAL NATURAL WARM
BROWN ASH
UP TO 100% ABn NA NN N NW

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110 | HAIRCOLOR: COLOR GELS LACQUERS 10 MIN HAIRCOLOR: COLOR GELS LACQUERS 10 MIN | 111
COLOR GELS LACQUERS 10 MIN
THE FIRST PROFESSIONAL LIQUID PERMANENT COLOR
WITH A 10 MINUTE PROCESSING TIME
BLACK TO GRAY BROWN TO TAN BACKGROUND COLOR
BACKGROUND COLOR
BLUE/ BLUE/ BLUE/ NATURAL
PEARL/BLUE/VIOLET
PEARL VIOLET VIOLET UNDERTONE

ASH NATURAL NATURAL NATURAL

NATURAL*
LEVEL OF BROWN* ASH NATURAL* WARM*
DEPOSIT
COOL NATURAL

10
ULTRA PALE
BLONDE

9
VERY LIGHT 9N 9.0
BLONDE Café au Lait

8
LIGHT 8NA 8.01 8NN 8.00 8NW 8.03
BLONDE Volcanic Crème Brulee Safari

7
MEDIUM 7N 7.0
BLONDE Mirage

6
DARK 6ABn 6.19 6NA 6.01 6NN 6.00 6NW 6.03
BLONDE Brown Smoke Granite Chocolate Mousse Brandy

5
LIGHT 5N 5.0
BROWN Walnut

4
MEDIUM 4ABn 4.19 4NN 4.00 4NW 4.03
BROWN Dark Roast Coffee Grounds Maple

3
DARK
BROWN

2
DARKEST
BROWN

1
BLACK 1NW 1.03
Midnight

112 | HAIRCOLOR: COLOR GELS LACQUERS 10 MIN

PERMANENT COLOR PERMANENT COLOR

CHROMATICS
CHROMATICS & CHROMATICS REMIXED CHROMATICS BEYOND COVER
• 2x fortified hair* • 2x fortified hair*, 2x smoother hair**
• Multi-dimensional color results • Multi-dimensional color results
AMMONIA-FREE PERMANENT COLOR • Zero ammonia, zero odor • Zero ammonia, zero odor
• Up to 100% gray coverage • 100% gray coverage for hair with 75% or more gray
• Pre-blended shades for easy formulation
OIL-POWERED. CARE-OBSESSED. PERMANENT HAIRCOLOR.
• Includes protein extracts, ceramides,
• Breakthrough ODS2 (Oil Delivery System) + Protein Extract Technology delivers rich color results and antioxidants
deep into every hair strand
• 2x fortified* hair
• Up to 100% gray coverage

TECHNOLOGY/KEY INGREDIENTS
OIL POWERED, CARE OBSESSED. ODS2 + PROTEIN EXTRACT TECHNOLOGY.

1. SURROUND 2. PROPEL 3. 2X FORTIFIED*

A mixture of dyes, oil ODS2 propels dyes The hair strand
and protein extracts and protein extracts is 2x fortified* and
surrounds hair’s cuticle into the cortex infused with color

WHAT'S THE DIFFERENCE?

CHROMATICS CHROMATICS ULTRA RICH

MULTI-DIMENSIONAL MONOCHROMATIC
Prismatic color with high reflect Rich, solid, saturated color

CHROMATICS ULTRA RICH

• 2x fortified hair*
• Monochromatic color results
• Zero ammonia, zero odor
• Cool fundamentals
• Luminous shine
• Up to 100% gray coverage

114 | HAIRCOLOR: CHROMATICS HAIRCOLOR: CHROMATICS | 115

PERMANENT COLOR PERMANENT COLOR

MIXING & PROCESSING FORMULATION EXAMPLES

MIXING RATIO FOR LIFTING NATURAL PIGMENT: FOR COVERING GRAY USING CHROMATICS:
OIL IN CREAM LEVELS SPECIAL 1. Natural Level: 5 Light Brown/0% Gray 1. Natural Level: 4 Medium Brown/50–75% Gray
(COLOR : USAGE MINUTES
DEVELOPER OF LIFT INSTRUCTIONS
DEVELOPER) 2. Target Color: Level 7 Medium Blonde with natural tones 2. Target Color: Level 6 Dark Blonde with soft golden tones
3. Undertone at Level 7: Orange 3. Undertone at Level 6: Red/Orange
10 volume Up to 1 Minimal lift
4. Formula: 2 oz. 7N (7) Chromatics + 2 oz. 20 vol. 4. Formula: Mix ½ oz. 6NW (6.03) and 1½ oz. 6G (6.3) Chromatics
CHROMATICS

• For modern, prismatic gray

Chromatics Oil in Cream Developer + 2 oz. 20 vol. Chromatics Oil in Cream Developer
Standard lift/ 35 coverage, formulate with the
Mix 1:1 20 volume Up to 2
gray coverage minutes N or NW families.
FOR COVERING GRAY USING CHROMATICS FOR COVERING GRAY USING CHROMATICS
• Do not use heat BEYOND COVER: ULTRA RICH:
30 volume Up to 3 Additional lift 1. Natural Level: 4 Medium Brown/75–100% Gray 1. Natural Level: 4 Medium Brown/50–75% Gray
2. Target Color: Level 6 Dark Blonde with soft golden tones 2. Target Color: Level 6 Dark Blonde with soft golden tones
3. Undertone at Level 6: Red/Orange 3. Undertone at Level 6: Red/Orange
BEYOND COVER
CHROMATICS

• For best results, use 20 vol. 4. Formula: Mix 2 oz. 6Gi (6.32) Chromatics Beyond Cover 4. Formula: Mix ½ oz. 6NN (6.00) Chromatics Ultra Rich
75-100% 35 Chromatics Oil in Cream + 2 oz. 20 vol. Chromatics Oil in Cream Developer and 1½ oz. 6G (6.3) Chromatics Ultra Rich + 2 oz. 20 vol.
Mix 1:1 20 volume Up to 2 Developer.
Gray Coverage minutes Chromatics Oil in Cream Developer
• Do not use heat

GUIDELINES FOR COVERING GRAY FOR CHROMATICS

• Use this ratio to help maintain CHROMATICS
10 volume CHROMATICS BEYOND COVER CHROMATICS ULTRA RICH
the proper balance of
Chromatics Remixed and
CHROMATICS

% OF PROPORTION OF PRE-BLENDED PROPORTION OF

REMIXED

Varies Chromatics dyes: N OR NW NN OR G

Tonal Modifier 35 GRAY OTHER SHADES SHADE OTHER SHADES
Mix 1:1 20 volume according to ¼ oz. Chromatics Remixed
for on/off scalp minutes
formulation and 1 ¾ oz. Chromatics.
Color tone and longevity may UP TO 25% ½ oz. 1 ½ oz.
be compromised otherwise. - 2 oz.
30 volume Not
• Do not use heat 25–50% 1 oz. 1 oz.
recommended
50–75% ½ oz. 1 ½ oz. 1 ½ oz. ½ oz.
10 volume Up to 1 Minimal lift
CHROMATICS
ULTRA RICH

• For traditional, monochromatic 75–100% 1 oz. 1 oz. 2 oz. 1 ¾ oz. ¼ oz.

Standard lift/ 35 gray coverage, formulate
Mix 1:1 20 volume Up to 2
gray coverage minutes with NN or G families.
• Do not use heat OTHER CHROMATICS PRODUCTS
30 volume Up to 3 Additional lift Chromatics Clear is the non-pigmented version of Chromatics that lets you
create a variety of creative, corrective and customizable effects.
Chromatics Oil in Cream Developer (10, 20 and 30 volumes) is the dedicated
UNDERSTANDING THE LABEL developer for Chromatics. Depending on hair texture and density, you may see
from 1–3 levels of lift depending on the developer selected and how it is used.
0 NATURAL
1 BLUE/ASH
2 VIOLET/IRIDESCENT
3 GOLD
4 COPPER
5 RED VIOLET/MAHOGANY
6 RED
7 GREEN
8 MOCHA
9 PEARL
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116 | HAIRCOLOR: CHROMATICS HAIRCOLOR: CHROMATICS | 117

CHROMATICS
PRISMATIC PERMANENT HAIRCOLOR
NATURAL
NATURALS ADJUSTING COOLS COOL BROWNS & BEIGES REDS & VIOLETS REDS & VIOLETS COPPERS GOLDS WARM BROWN & BEIGES WARM

LEVEL OF NATURAL ASH/ ASH/ ASH ASH/ ASH/ IRIDESCENT/ VIOLET/ BROWN/ VIOLET/ VIOLET/ RED/ RED/ COPPER/ COPPER/ GOLD/ GOLD/ GOLD/ BROWN/ NATURAL
RED COPPER GOLD MOCHA
DEPOSIT NATURAL ASH BLUE VIOLET GREEN GOLD GOLD BROWN RED VIOLET RED VIOLET RED RED GOLD RED BEIGE MOCHA COPPER WARM

10
ULTRA
PALE
BLONDE 10N 10Av
10.0 10.12

9
VERY
LIGHT
BLONDE 9N 9Ab 9Ago 9NW
9.0 9.1 9.13 9.03

8
LIGHT
BLONDE 8N 8Aa 8Av 8lg 8G 8Gr 8Gb 8NW
8.0 8.11 8.12 8.23 8.3 8.36 8.31 8.03

7
MEDIUM
BLONDE 7N 7Ab 7Ago 7C 7Cr 7Gc 7NW
7.0 7.1 7.13 7.4 7.46 7.34 7.03

6
DARK
BLONDE 6N 6Aa 6Ag 6lg 6Vr 6Rv 6Rr 6R 6G 6Gr 6Gb 6Gm 6Bc 6M 6NW
6.0 6.11 6.17 6.23 6.26 6.62 6.66 6.6 6.3 6.36 6.31 6.35 6.54 6.8 6.03

5
LIGHT
BROWN 5N 5Ab 5Ago 5lg 5Br 5Vv 5C 5Cr 5NW
5.0 5.1 5.13 5.23 5.56 5.22 5.4 5.46 5.03

4
MEDIUM
BROWN 4N 4Ag 4Vr 4Rv 4Rr 4R 4G 4Gb 4Gm 4Bc 4M 4NW
4.0 4.17 4.26 4.62 4.66 4.6 4.3 4.31 4.35 4.54 4.8 4.03

3
DARK
BROWN 3N 3Vb 3Vv 3NW
3.0 3.25 3.22 3.03

2
DARKEST
BROWN 2N 2NW
2.0 2.03

1
BLACK
1Ab
1.1
TECHNOLOGY KEY
Shade contains R5 red dye
CHROMATICS CLEAR
0 Clear is the colorless version of Chromatics. Shade contains Rubilane® copper dye
CLEAR It may be used alone to lift without deposit
CLEAR or to dilute or customize a shade. Shade contains Carmin’R red dye

118 | HAIRCOLOR: CHROMATICS HAIRCOLOR: CHROMATICS | 119

CHROMATICS BEYOND COVER CHROMATICS ULTRA RICH
AGE-DEFYING PERMANENT COLOR MONOCHROMATIC PERMANENT COLOR
COOL
NATURAL WARM BROWNS
COOL BROWNS & BEIGES COPPERS WARM BROWNS & BEIGES NATURALS ADJUSTING COOLS BROWNS REDS & VIOLETS COPPERS GOLDS
WARM & BEIGES
& BEIGES

ASH/ IRIDESCENT/ BROWN/ COPPER/ GOLD/ GOLD/ BROWN/ NATURAL NATURAL NATURAL ASH ASH BROWN RED RED COPPER GOLD GOLD BROWN
iridescent LEVEL PEARL GOLD
gold gold red red beige copper WARM natural ash blue violet red violet red red beige iridescent copper
OF
DEPOSIT
.0 .01 .9 .1 .12 .56 .62 .66 .46 .3 .31 .32 .54

10
10Ago ULTRA
10.13
PALE
BLONDE 10NN 10NA 10P 10Av
10.00 10.01 10.9 10.12

9
9Gb 9NW VERY
9.31 9.03
LIGHT
BLONDE 9NN 9NA 9Av 9Gi
9.00 9.01 9.12 9.32

8Ago 8Gi
8
8.13 8.32 LIGHT
BLONDE 8NN 8NA 8P 8Ab 8G
8.00 8.01 8.9 8.1 8.3

7Ig 7Cr 7Gb 7NW 7

7.23 7.46 7.31 7.03 MEDIUM
BLONDE 7NN 7NA 7Cr 7Gb 7Gi
7.00 7.01 7.46 7.31 7.32

6Br 6Gi
6
6.56 6.32 DARK
BLONDE 6NN 6NA 6Ab 6Rr 6G 6Bc
6.00 6.01 6.1 6.66 6.3 6.54

5Ig 5Cr 5Gb 5Bc 5NW

5
5.23 5.46 5.31 5.54 5.03 LIGHT
BROWN 5NN 5NA 5Br 5Rv 5Cr 5Gb 5Gi
5.0 5.01 5.56 5.62 5.46 5.31 5.32

4Br
4
4.56 MEDIUM
BROWN 4NN 4NA 4Bc
4.00 4.01 4.54

CHROMATICS REMIXED
3
DARK
BROWN 3NN
3.00

COLOR CONTROL SERIES. ZERO AMMONIA. 2

DARKEST
BROWN

VIOLET BLUE 1 TECHNOLOGY KEY

BLACK
Mix with any Chromatics shade in a 1:7 ratio for best results.
1NN Shade contains Carmin’R red dye
1.00

120 | HAIRCOLOR: CHROMATICS—BEYOND COVER & REMIXED HAIRCOLOR: CHROMATICS—ULTRA RICH | 121
DEMI-PERMANENT COLOR

SHADES EQ
THE SHADES EQ FAMILY INCLUDES
• Shades EQ Gloss to gloss, tone, refresh, correct, add dimension & blend gray
• Shades EQ Bonder Inside to tone and repair in one step*
• Shades EQ Cream for long-lasting color results
• Shades EQ Cover Plus for blending up to 75% gray

SHADES EQ GLOSS SHADES EQ BONDER INSIDE

THE HAIRCOLOR THAT THINKS IT'S A CONDITIONER DON'T JUST COLOR, REPAIR*
• Acidic demi-permanent liquid color • Acidic demi-permanent liquid color
• Ultimate shine & condition • Tones + Repairs* in 1 step
• Zero lift, zero ammonia • Built-in bonding strengthens and protects more than
• Unlimited service & revenue potential in 20 minutes the leading bonding additive** for a stronger hair
• 100+ perfectly premixed shades fiber*
• Gloss, tone, refresh, correct, add dimension • Formulated with Triple Acid Complex: Citric Acid,
& blend gray Taurine, & Erythorbic Acid
• Blend of direct and oxidative dyes for • Intense shine, ultra-conditioning, long-lasting color
custom tones results and healthy-looking & feeling hair
• For all hair types and textures – improves curl
definition

SHADES EQ CREAM SHADES EQ COVER PLUS

EQ TECHNOLOGY IN A CREAM FORMAT RICH COVERAGE WITHOUT THE WAIT
• Acidic demi-permanent cream color • Demi-permanent cream color
• Ultimate shine & condition • Blend 75% gray, brighten, correct & add dimension
• Zero lift, zero ammonia • 20 minute processing time
• 20 minute processing time • 100% oxidative dyes for maximum longevity
• Gloss, tone, refresh, correct, add dimension • Zero ammonia
& blend gray • Up to 1.5 Levels of lift
• 100% oxidative dyes for maximum longevity

SHADES EQ PROCESSING SHADES EQ GLOSS TO GEL

SOLUTION PROCESSING SOLUTION
• Dedicated developer for all Shades EQ Gloss and Love Shades EQ Gloss? Now you can double
Shades EQ Bonder Inside shades the love—and your artistic options—with
• 2% hydrogen peroxide Shades EQ Gloss To Gel Processing Solution!
• Specifically formulated to maintain an • Transforms any Shades EQ liquid color
acidic pH and stabilize viscosity formula into a versatile gel for greater control
and precise application
• Perfect for lowlights, contouring and defining
• Now you have two processing options for
customized control and unlimited creative
possibilities
*vs. without Shades EQ Bonder Inside
**Flash Lift + competitor additive & Shades EQ Gloss + competitor additive vs.
Flash Lift Bonder Inside & Shades EQ Bonder Inside
HAIRCOLOR: SHADES EQ | 123
DEMI-PERMANENT COLOR DEMI-PERMANENT COLOR

DON'T JUST COLOR, REPAIR*

SHADES EQ BONDER INSIDE SHADES EQ GLOSS SHADES EQ BONDER INSIDE SHADES EQ CREAM SHADES EQ COVER PLUS

HELPS REPAIR WEAK BONDS DURING A COLOR SERVICE

GLOSS
• Adds shine and condition on all hair types
• CALLING ALL CURLY CLIENTS! Offer your curly clients a Clear Gloss Service for added condition and shine
BENEFITS
• Acidic demi-permanent with built in bonder Enhance, enrich, change,
• Intense shine and ultra-conditioning • Tone down or intensify natural or color-treated hair match, tone down or

TONE
• Tones and repairs* hair in 1 step intensify natural or
• Tone pre-lightened or highlighted hair color-treated hair while
• No additive needed, no compromise to color results harmonizing contrast

TECHNOLOGY/KEY INGREDIENTS • Refresh and renew faded • Refresh and renew faded
mid-shaft and ends (Zones mid-shaft and ends (Zones
• Refresh and renew faded
2 and 3), while processing 2 and 3), while processing
TONE + REPAIR* IN 1 STEP mid-shaft and ends (Zones
permanent color at the permanent color at the
2 and 3), while processing

REFRESH
• Built-in bonding helps strengthen & protect regrowth (Zone 1) regrowth (Zone 1)
permanent color on the Not recommended
more than the leading bonding additive** • Restore color to highlights regrowth (Zone 1) • Restore color to highlights
for a stronger hair fiber* • Add color immediately • Restore color to highlights • Add color immediately
• No additive needed, no compromise following a Redken texture following a Redken texture
service to restore any color service to restore any color
to color results loss that may have occurred loss that may have occurred

FORMULATED WITH TRIPLE ACID COMPLEX

• Correct uneven, brassy
Citric Acid: bonding active • Fill over-lightened hair before • Correct uneven, brassy, • Correct uneven, brassy or overly vibrant tones

CORRECT
a tintback service or overly vibrant tones or overly vibrant tones
Taurine: bonding active • Harmonize tone from
• Correct uneven, brassy or on lighter level hair while • Harmonize tone from scalp to ends
Erythorbic Acid: antioxidant overly vibrant tones repairing scalp to ends
• Lessen banding
Acidic pH + bonding actives helps reduce
residual alkalinity that occurs during an

DIMENSION
alkaline lightening service and helps repair* • Use Shades EQ Processing Solution for Precision Application to
weak bonds • Add dimension with lowlights
add dimension with lowlights, root smudge
• Color block and add contour with precise placement
• Color block and add contour with precise placement
HAIR LOVES SHADES EQ
• Intense shine
• Ultra conditioning
Blends up to 75% gray with

COVER
• Long-lasting color results

GRAY
Blend gray without lifting the hair’s natural pigment demi-permanent results*
• Healthy-looking & feeling hair *N and G are superior gray coverage families

• For all hair types & textures—

improves curl definition
• Soften the natural base
• Deposit shine only. Suitable for sensitized clients.

CLEAR
• Dilute color intensity
• Dilute color intensity
• Dilute level density
*vs. without Shades EQ Bonder Inside • Dilute level intensity
• Brightening effect
**Flash Lift + competitor additive & Shades EQ Gloss + competitor additive
vs. Flash Lift Bonder Inside & Shades EQ Bonder Inside
• Soften the natural base

BRIGHTEN
prior to a highlight service
N/A
• Add reflect and shine to
dull or faded color

124 | HAIRCOLOR: SHADES EQ BONDER INSIDE HAIRCOLOR: SHADES EQ | 125

DEMI-PERMANENT COLOR DEMI-PERMANENT COLOR

DILUTION SOLUTION FORMULATION EXAMPLES

Shades EQ can be diluted with a clear shade to lessen intensity or lighten tone
FOR SHADES EQ GLOSS:
Shades EQ Gloss Crystal Clear mixes with Shades EQ Processing Solution and Shades EQ Processing Solution
for Precision Application, and offers no lift 1. Natural Level: 5 Light Brown/0% Gray
• Shades EQ Bonder Inside Crystal Clear adds enhanced shine and repair. Mixing Shades EQ Bonder Inside clear with Shades EQ 2. Target Color: Light Golden Brunette
Crystal Clear or another toner will diminish the bonding effect. 3. Formula: 2 oz. 05G Caramel Shades EQ Gloss
+ 2 oz. Shades EQ Processing Solution
USE THE FOLLOWING PROPORTIONS TO CUSTOMIZE YOUR FORMULA:
FOR SHADES EQ BONDER INSIDE:
1. Natural Level: 5 Light Brown/0% Gray/Level 10 Highlights
2. Target Color: Platinum Natural Blonde
FORMULA LEVEL 01–03 04–06 07–010 SHADE CLEAR DEVELOPER 3. Formula: 2 oz. 010N Delicate Natural Shades EQ Bonder Inside
+ 2 oz. Shades EQ Processing Solution
MAXIMUM DILUTION ½ oz. 1 ½ oz. 2 oz.

MODERATE DILUTION 1 oz. 1 oz. 2 oz. GUIDELINES FOR GRAY HAIR

Using an NB shade in your formula creates a balance of dyes for optimum results on gray hair.
MINIMAL DILUTION 1 ½ oz. ½ oz. 2 oz. The percentage of gray hair equals the percentage of NB in the formulation.

FULL STRENGTH 1 ¾ oz. - 2 oz. SHADES EQ GLOSS

NOTE: For optimum penetration and durability of color results, Redken recommends processing for the standard time of 20 minutes. % OF GRAY NB SHADE
To achieve lighter results, use diluted formulas, not reduced processing time.
UP TO 25% ½ oz. 1 ½ oz.

MIXING & PROCESSING 25–50% 1 oz. 1 oz.

MIXING RATIO 50–75% 1 ½ oz. ½ oz.

DEVELOPER LEVELS OF LIFT MINUTES
(COLOR : DEVELOPER)
75–100% 1 ¾ oz. ¼ oz.
Shades EQ Processing
SHADES EQ

Solution
GLOSS

20
Mix 1:1 or None minutes OTHER SHADES EQ PRODUCTS
Shades EQ Gloss to Gel Color Kickers are vibrant, high-purity shades. They do not contain brown, which makes them excellent for enhancing
Processing Solution Shades EQ Gloss formulas.
000 Crystal Clear is an unpigmented shade you can use alone to add incredible shine
BONDER INSIDE

Shades EQ Processing or mix with any other shade to dilute color intensity (refer to the "Dilution Solution" chart).
SHADES EQ

Solution Shades EQ Processing Solution and Processing Solution for Precision Application are the dedicated developers for Shades
20 EQ Gloss and Shades EQ Bonder Inside, formulated to maintain an acidic pH and stabilize viscosity.
Mix 1:1 or None
minutes
Shades EQ Gloss to Gel
Processing Solution
SHADES EQ

20 minutes
CREAM

10 volume
Mix 1:1 None (up to 30 for optimal
Pro-oxide Cream Developer
gray blending)
COVER PLUS
SHADES EQ

10 or 20 volume 20
Mix 1:1 1-1½
Pro-oxide Cream Developer minutes

Get inspired with more formulas and techniques at your fingertips!

Download our Style Station App.

126 | HAIRCOLOR: SHADES EQ HAIRCOLOR: SHADES EQ | 127

SHADES EQ GLOSS
EQUALIZING CONDITIONING COLOR GLOSS

BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR
SILVER/ GREEN/ BLUE/ BLUE/ BLUE/ BLUE/ BLUE/ BLUE/ BLUE/ VIOLET/ GOLD/ GOLD/ YELLOW/ YELLOW/ ORANGE/ RED/ ORANGE/ COPPER/ RED/ VIOLET/ VIOLET
TONE BLUE YELLOW BLUE PEARL VIOLET VIOLET VIOLET GREEN VIOLET GOLD RED/VIOLET GOLD GOLD VIOLET MAUVE YELLOW YELLOW ORANGE ORANGE RED ORANGE RED ORANGE RED RED RED/RED VIOLET ROSE VIOLET VIOLET

LEVEL OF TITANIUM GREEN BLUE ASH VIOLET NATURAL PEARL MATTE NATURAL ASH GOLD NEUTRAL VIOLET NATURAL GOLD GOLD GOLD GOLD WARM COPPER AUBURN/ COPPER RED COPPER COPPER RED RED RED RED VIOLET VIOLET VIOLET
NATURAL BROWN BLUE ASH BROWN GOLD WARM IRIDESCENT BEIGE GOLD GOLD AUBURN BROWN BROWN COPPER RED VIOLET ROSE VIOLET
DEPOSIT BLONDE ACCENT

NEW!

NEW!
07, 08, 09
10 and 010
ULTRA PALE shades 010T 010NA 010P 010N 010AG 010NB 010VG 010NW 010GI 010G 010WG 010VV
BLONDE have the Platinum Marble Ivory Pearl Delicate Natural Misty Beige Caramel Cloud Baby Iced Piña Tahitian Sand Lemon Icing Honey Gold Lavender Ice
& Bonder Inside Bonder Inside & Bonder Inside & Bonder Inside Bonder Inside Bonder Inside Bonder Inside & Bonder Inside Bonder Inside Bonder Inside & Bonder Inside
least
amount of

NEW!
LIGHT SHADES

pigment
9 to provide
VERY LIGHT the lightest 09T 09B 09NA 09P 09M 09N 09AG 09NB 09VG 09NW 09GI 09GB 09G 09AA 09RB 09VRo 09V
BLONDE levels of Chrome Sterling Mist Opal Glow Sand Dunes Café au Lait Glossy Greige Irish Crème Iridescence Cream Soda Hamptons Butter Cream Vanilla Crème Papaya Blush Rosé Platinum Ice
& Bonder Inside & Bonder Inside & Bonder Inside Bonder Inside & Bonder Inside
deposit.

8
LIGHT 08T 08GN 08VB 08NA 08N 08VG 08GI 08GG 08WG 08C 08CR 08VRo 08V
BLONDE Silver Ivy Violet Frost Volcanic Mojave Gilded Taupe St. Barths Gold Dip Golden Apricot Cayenne Sunrise Rose Quartz Iridescent Quartz

NEW!
7
MEDIUM 07T 07VB 07NA 07P 07M 07N 07AG 07NB 07NW 07GB 07G 07C 07CB 07CC 07RR 07V
BLONDE Steel Violet Star Pewter Mother of Pearl Driftwood Mirage Smokey Beige Chestnut Milk Tea Butterscotch Saffron Curry Spicestone Urban Fever Flame Crushed Amethyst
Bonder Inside

04, 05
6 and 06
DARK shades are
MEDIUM SHADES

06T 06GN 06ABn 06VB 06NA 06N 06NB 06GI 06GB 06G 06GG 06WG 06AA 06CB 06RB 06CR 06R 06RR 06VRo
BLONDE
described Iron Moss Brown Smoke Violet Lagoon Granite Moroccan Sand Brandy Tenerife Toffee St. Tropez Midas Touch Mango Bonfire Amber Glaze Cherry Cola Sunset Rocket Fire Blaze Mauve Rose
as medium
in their
5 level of
LIGHT deposit. 05NA 05N 05NW 05G 05C 05RB 05CC 05RV 05V
BROWN Smoke Walnut Macchiato Caramel Chili Manzanita Electric Shock Sangria Cosmic Violet

4
MEDIUM 04ABn 04NA 04M 04N 04NB 04WG 04CB 04RV
BROWN Dark Roast Storm Cloud Smoked Cedar Chicory Maple Sun Tea Clove Cabernet

01, 02 and
3 03 shades
DARK contain the 03N 03NB 03NW 03G 03A 03RB 03R 03RV 03V
DARK SHADES

BROWN
greatest Espresso Mocha Java Cocoa Bean Cinnamon Terra Cotta Mahogany Roxy Red Merlot Orchid
amount of
pigment
2 and
DARKEST deepest 02ABn 02M
BROWN
deposit. Cool Ebony Midnight Ash

1
BLACK 01B
Onyx

Pastels have different

end results depending on
hair’s starting level. For
optimal results, use on the 000 Pastel Pink
Crystal Clear
PASTELS/KICKERS/CLEAR

following levels or above: & Bonder Inside

Silver Green & Pink:
Level 9+
Peach: Level 8+
Aqua Blue: Level 7+ Yellow Kicker Orange Kicker Red Kicker Violet Kicker
Color Kickers are vibrant,
high-purity shades with
no added brown or Key Technology
background. These are Shade contains R5 red dye
excellent additives
to enhance other Shades
EQ Gloss formulas.

Clear adds more shine and

The level of deposit and intensity in any Shades EQ formula can be adjusted
can be used alone
or lightened by mixing lighter shades with darker shades or by diluting the formula
or to dilute the intensity of with 000 Crystal Clear, 09, or 010 light level shades
any shade.

KEY
• 010T Platinum* • 010P Ivory Pearl* • 010N Delicate Natural* • 010VV Lavender Ice* Only in Shades EQ Bonder Inside
Shades EQ Bonder Inside • 010NB Caramel Cloud • 010AG Misty Beige • 07AG Smokey Beige • 010G Lemon Icing
shades outlined in pink • 09T Chrome* • 09P Opal Glow* • 09N Café au Lait*
• 010GI Tahitian Sand* • 000 Crystal Clear* • 09V Platinum Ice* • 010NA Marble • 09AG Glossy Greige • 010NW Iced Piña • 010WG Honey Gold

*Available in Shades EQ Gloss & Shades EQ Bonder Inside

128 | HAIRCOLOR: SHADES EQ GLOSS HAIRCOLOR: SHADES EQ GLOSS | 129

SHADES EQ BONDER INSIDE
TONES + REPAIRS* IN 1 STEP

BLACK TO GRAY BROWN TO TAN

NO BACKGROUND COLOR
BACKGROUND COLOR BACKGROUND COLOR

SILVER/ BLUE/ BLUE/ BLUE/ BLUE/ RED/ GOLD GOLD/ YELLOW YELLOW/ VIOLET VIOLET
BLUE VIOLET VIOLET VIOLET GOLD VIOLET VIOLET ORANGE VIOLET

LEVEL OF TITANIUM NATURAL PEARL NATURAL ASH GOLD NEUTRAL NATURAL GOLD GOLD WARM VIOLET VIOLET
ASH BROWN WARM IRIDESCENT GOLD VIOLET
DEPOSIT BLONDE

NEW!

NEW!
10
ULTRA PALE 010T 010NA 010P 010N 010AG 010NB 010NW 010GI 010G 010WG 010VV
BLONDE Platinum Marble Ivory Pearl Delicate Natural Misty Beige Caramel Cloud Iced Piña Tahitian Sand Lemon Icing Honey Gold Lavender Ice
Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside

NEW!
9
VERY LIGHT 09T 09P 09N 09AG 09V
BLONDE Chrome Opal Glow Café au Lait Glossy Greige Platinum Ice
Bonder Inside Bonder Inside Bonder Inside Bonder Inside Bonder Inside

8
LIGHT
BLONDE
NEW!

7
MEDIUM 07AG
BLONDE Smokey Beige
Bonder Inside

000
Crystal Clear
Bonder Inside

*vs. without Shades EQ Bonder Inside

130 | HAIRCOLOR: SHADES EQ BONDER INSIDE

PERMANENT COLOR PERMANENT COLOR

BLONDE IDOL
YOUR ULTIMATE TOOLKIT FOR LIGHTENING AT EVERY LEVEL
MIXING & PROCESSING
MIXING RATIO
(COLOR :
DEVELOPER)
PRO-OXIDE CREAM
DEVELOPER
LEVELS
OF LIFT MINUTES SPECIAL
INSTRUCTIONS

Create the coolest blondes for every client, from balanced beige to icy platinum. Blonde Idol High Lift offers 12 shades in a cream base.

CONDITIONING CREAM
Up to 5 levels of lift in 1 step—perfect for balayage, highlights and more!

For on/off-scalp

HIGH LIFT
HIGH LIFT CONDITIONING CREAM BASE BREAKERS applications, process
20–40 volume
• Cream haircolor • Ideal solution when the contrast between the Mix 1:2 Up to 5 45 minutes at room temperature
(maximum)
• 9 shades, from icy platinum to balanced beige natural color and highlights presents a challenge for up to 45 minutes.
• Lets you “break the base” and bump up the Do not use heat
• Up to 5 levels of lift in 1 step
• Use with 20, 30 or 40 volume Pro-oxide natural level slightly
Cream Developer • Use Cool to control warmth and Clear when warmth
is desired or not a concern
• Up to 1 level of lift in 10 minutes

BASE BREAKERS
Use 20 vol. Pro-oxide
Mix 1:1 10 volume up to 1 level 10 minutes for coarse or resistant
hair. Do not use heat

FORMULATION EXAMPLES
FOR BLONDE IDOL HIGH LIFT:
1. Natural Level: 7, Medium Brown, 0% Gray
2. Target Color: 10, Ultra Pale Neutral Blonde
3. Undertone at Level: Pale Yellow
4. Formula: Violet (.2) Blonde Idol High Lift Conditioning Cream + 40 vol. Pro-oxide Cream Developer

FOR BLONDE IDOL BASE BREAKERS:

1. Natural Level: 6, Dark Blonde, 0% Gray
2. Target Color: 7, Medium Blonde
3. Undertone at Level: Orange
4. Formula: Cool Blonde Idol Base Breaker + 10 vol. Pro-oxide Cream Developer

132 | HAIRCOLOR: BLONDE IDOL HAIRCOLOR: BLONDE IDOL | 133

BLONDE
SHADE IDOL HIGH LIFT DESCRIPTION IDEAL FOR NATURAL LEVELS WARM VS. COOL REFLECT SHADES EQ GLOSS REFRESH FORMULAS
CREAM HAIRCOLOR NATURAL Produces natural results with 5–7 NEUTRAL 1 ½ oz. Crystal Clear Shades EQ Gloss
.0 little refinement ½ oz. 09N Café Au Lait Shades EQ Gloss
2 oz. Shades EQ Processing
IDEAL FORSolution DESIRED REFLECT
SHADE DESCRIPTION SHADES EQ GLOSS REFRESH FORMULAS
NATURAL LEVELS (WARM OR COOL)

BEIGE Creates soft, beige results. Best 5–7 WARM 1 ½ oz. Crystal Clear Shades EQ Gloss • ½ oz. 09N Café Au Lait Shades EQ Gloss
NATURAL
.13.0 used onProduces natural
pale yellow results with little refinement
undertones. ½ oz. 09GB Butter Cream5–7 Shades EQ Gloss NEUTRAL • 1 ½ oz. Crystal Clear Shades EQ Gloss
2 oz. Shades EQ Processing Solution • 2 oz. Shades EQ Processing Solution

• ½ oz. 09GB Butter Cream Shades EQ Gloss

BEIGE
PEARL Violet-blue tones neutralize 1 ½ oz. Crystal Clear Shades EQ Gloss
Creates soft, beige results. Best7–10
used on pale yellow undertones COOL 5–7 WARM • 1 ½ oz. Crystal Clear Shades EQ Gloss
.13
.9 strong gold undertones ¼ oz. 09V Platinum Ice Shades EQ Gloss • 2 oz. Shades EQ Processing Solution
¼ oz. 09B Sterling Shades EQ Gloss
2 oz. Shades EQ Processing Solution • ½ oz. 09P Opal Glow Shades EQ Bonder Inside
PEARL
Violet-blue tones neutralize strong gold undertones 7–10 COOL • 1 ½ oz. Crystal Clear Shades EQ Bonder Inside
.9
TITANIUM Provides more cooling than 3–5 COOL 1 ½ oz. Crystal Clear Shades EQ Gloss • 2 oz. Shades EQ Processing Solution
.12 neutralization. Best for deep ½ oz. 09T Chrome Shades EQ Gloss
orange/gold undertones 2 oz. Shades EQ Processing Solution • ½ oz. 09T Chrome Shades EQ Gloss
TITANIUM
Provides more cooling than neutralization. Best for deep orange/gold undertones 3–5 COOL • 1 ½ oz. Crystal Clear Shades EQ Gloss
.12
• 2 oz. Shades EQ Processing Solution
VIOLET Violet tones control yellow and 7–10 COOL 1 ½ oz. Crystal Clear Shades EQ Gloss
.2 pale yellow undertones ½ oz. 09V Platinum Ice Shades EQ Gloss
• ½ oz. 09V Platinum Ice Shades EQ Bonder Inside
VIOLET 2 oz. Shades EQ Processing Solution
Violet tones control yellow and pale yellow undertones 7–10 COOL • 1 ½ oz. Crystal Clear Shades EQ Bonder Inside
.2
• 2 oz. Shades EQ Processing Solution
VIOLET VIOLET A double dose of violet for 7–10 COOL 1 oz. Crystal Clear Shades EQ Gloss
.22VIOLET VIOLET maximum refinement of gold 1 oz. 09V Platinum Ice Shades EQ Gloss • ½ oz. 09V Platinum Ice Shades EQ Bonder Inside
A double dose of violet for maximum reﬁnement of gold undertones
undertones 7–10
2 oz. Shades EQ Processing Solution COOL • 1 ½ oz. Crystal Clear Shades EQ Bonder Inside
.12
• 2 oz. Shades EQ Processing Solution

NATURAL ASH Soft blue tones to refine 5–7 COOL 1 ¾ oz. Crystal Clear Shades EQ Gloss • ¼ oz. 09B Sterling Shades EQ Gloss
.01NATURAL ASH orange/gold undertones
Soft blue tones to refine orange/gold undertones ¼ oz. 09B Sterling Shades
5–7 EQ Gloss COOL • 1 ¾ oz. Crystal Clear Shades EQ Gloss
.01
2 oz. Shades EQ Processing Solution • 2 oz. Shades EQ Processing Solution

BLUE • ½ oz. 09B Sterling Shades EQ Gloss

BLUE Blue tones provide maximum 5–7 COOL 1 ½ oz. Crystal Clear Shades EQ Gloss
Blue tones provide maximum refinement of orange undertones 5–7 COOL • 1 ½ oz. Crystal Clear Shades EQ Gloss
.1 .1 refinement of orange undertones ½ oz. 09B Sterling Shades EQ Gloss • 2 oz. Shades EQ Processing Solution
2 oz. Shades EQ Processing Solution

MIXING
MIXING AND
ANDPROCESSING
PROCESSING
MIXING RATIO PRO-OXIDE LEVELS PROCESSING SPECIAL
COLOR : DEVELOPER CREAM DEVELOPER OF LIFT TIME INSTRUCTIONS
Mix 1:2 20- 40 volume Up to 5 45 minutes For on/off scalp
(40 vol. maximum) applications,
process at room
temperature for
up to 45 minutes.
Do not use heat.

See Redken.com for more detailed instructions on mixing.

134 | HAIRCOLOR: BLONDE IDOL HAIRCOLOR: BLONDE IDOL | 135

LIGHTENERS
AT A GLANCE
POWDER LIGHTENERS

NEW FALL 2022 FLASH LIFT BONDER INSIDE

FLASH LIFT POWER 9 POWERFUL 2-IN-1 LIGHTENER + BONDER POWDER
BONDER INSIDE • On and off-scalp
MAXIMUM POWER 2-IN-1 LIGHTENER + • Up to 8 levels of lift
BONDER POWDER
• Protects strong disulfide bonds
• On and off-scalp
• Process up to 50 minutes
• Up to 9 levels of lift
• Protects strong disulfide bonds
• Process up to 50 minutes

FLASH LIFT UP TO 7
POWERFUL LIGHTENING POWDER DE-DUSTED POWDER LIGHTENER
• On and off-scalp • On and off-scalp
• Up to 8 levels of lift • Up to 7 levels of lift
• Process up to 50 minutes • Process up to 50 minutes

CREAM LIGHTENERS

BLONDE ICING
CONDITIONING CREAM LIGHTENER
• On and off-scalp
• Up to 7 levels of lift
• Process up to 50 minutes

136 | HAIRCOLOR: LIGHTENERS—AT A GLANCE

POWDER LIGHTENERS POWDER LIGHTENERS

FLASH LIFT FLASH LIFT

BONDER INSIDE
POWERFUL LIGHTENING POWDER
BENEFITS
• Redken’s first powder lightener to achieve up to 8 levels of lift POWERFUL 2-IN-1 LIGHTENER + BONDER POWDER
• Customizable for every client’s needs—from extreme platinum blonde results to edgy, dramatic highlights
• 2-component system mixes with all volumes of Pro-oxide Cream Developer (10, 20, 30 or 40 volume) BENEFITS
• Up to 8 levels of lift with built-in bonding
MIXING & PROCESSING • Protects strong disulfide bonds
• Wear suitable disposable gloves • All-in-one, no additive needed
• Flash Lift has a variable mixing ratio, which ranges from 1:1 to 1:2
• In a non-metallic bowl, use the calibrated Flash Lift scoop to measure 15 g (1 scoop = 15 g) of lightener with either: MIXING & PROCESSING
½ OZ. OF DEVELOPER FOR A 0.8 OZ. OF DEVELOPER FOR A 1 OZ. OF DEVELOPER FOR A • Wear suitable disposable gloves
PERFECT 1:1 RATIO, ALLOWS FOR: 1:1.5 RATIO, ALLOWS FOR: 1:2 RATIO, ALLOWS FOR: • Combine the recommended amount of Flash Lift Bonder Inside and Redken Pro-oxide Cream Developer
– Ideal consistency for open air – Creamier consistency for open – Ideal consistency for on-scalp techniques in a non-metallic bowl. For 15 grams of lightener powder, use either:
and freehand techniques air techniques and a full head of foils – Ease of spreadability for full head ½ OZ. OF DEVELOPER FOR A 0.8 OZ. OF DEVELOPER FOR A 1 OZ. OF DEVELOPER FOR A
– Strong adherence and maximum foils and ombré techniques PERFECT 1:1 RATIO, ALLOWS FOR: 1:1.5 RATIO, ALLOWS FOR: 1:2 RATIO, ALLOWS FOR:
lightening power
– Ideal consistency for open air – Creamier consistency for open – Ideal consistency for on-scalp techniques
and freehand techniques air techniques and a full head of foils – Ease of spreadability for full head
MIXING RATIOS – Strong adherence and maximum foils and ombré techniques
lightening power
APPLICATION OFF-SCALP ON-SCALP
RATIO 1:1 1:1.5 1:2 1:1 1:1.5 1:2 MIXING RATIOS
PLEASE NOTE THE MEASURING CAP IS THE MEASURING DEVICE FOR THE LIGHTENER POWDER.
FLASH LIFT 1 scoop (15 g) 1 scoop (15 g) • To measure 15 g you need to fill the cap to 15 g measure line inside cap
• To measure 30 g fill the cap to top measure line inside the cap
½ oz. (15 ml) .8 oz. (22.5 ml) 1 oz. (30 ml) ½ oz. (15 ml) .8 oz. (22.5 ml) 1 oz. (30 ml)
PRO-OXIDE
CREAM DEVELOPER 10, 20, 30 or 10, 20, 30 or 10, 20 or 30 10, 20 or 30 10, 20 or 30 10, 20 or 30 APPLICATION OFF-SCALP ON-SCALP
40 volume 40 volume volume volume volume volume
RATIO 1:1 1:1.5 1:2 1:1 1:1.5 1:2
When performing highlights with foil application, exclusively use
ALUMINUM FOILS FLASH LIFT
foils red Soft Alloy 8079, 20um, or Soft Alloy 1200, 18um (Norms EN 573-3) BONDER INSIDE 1 scoop (15 g) 1 scoop (15 g)

½ oz. (15 ml) .8 oz. (22.5 ml) 1 oz. (30 ml) ½ oz. (15 ml) .8 oz. (22.5 ml) 1 oz. (30 ml)
PRO-OXIDE
TIMING CREAM DEVELOPER 10, 20, 30 or 10, 20, 30 or 10, 20 or 30 10, 20 or 30 10, 20 or 30 10, 20 or 30
OFF-SCALP APPLICATION: 40 volume 40 volume volume volume volume volume
Up to 50 minutes at room temperature determined according to the desired results. DO NOT USE HEAT.
When processing is complete, rinse, shampoo and condition with Extreme. When performing highlights with foil application, exclusively use
ALUMINUM FOILS
foils red Soft Alloy 8079, 20um, or Soft Alloy 1200, 18um (Norms EN 573-3)
ON-SCALP APPLICATION:
Up to 50 minutes determined according to the desired results. DO NOT USE HEAT.
DO NOT COVER THE HAIR. When processing is complete, rinse, shampoo
and condition with Extreme. TIMING
OFF-SCALP APPLICATION:
Up to 50 minutes determined according to the desired results. DO NOT USE HEAT.
DEVELOPER When processing is complete, rinse, shampoo and condition with Extreme.
Pro-oxide Cream Developer (available in 10, 20, 30 and 40 volume) has a super smooth consistency
for easy mixing and application, and provides predictable performance for all types of applications. ON-SCALP APPLICATION:
Up to 50 minutes determined according to the desired results. DO NOT USE HEAT.
DO NOT COVER THE HAIR. When processing is complete, rinse, shampoo and condition with Extreme.

DEVELOPER
Pro-oxide Cream Developer (available in 10, 20, 30 and 40 volume) has a super smooth consistency
for easy mixing and application, and provides predictable performance for all types of applications.

HAIRCOLOR: LIGHTENERS—FLASH LIFT | 138 HAIRCOLOR: LIGHTENERS—FLASH LIFT BONDER INSIDE | 139
POWDER LIGHTENERS

NEW

FLASH LIFT POWER 9

BONDER INSIDE
LIFT HIGH. LIFT BRIGHT. LIFT STRONG.
UP TO 9 LEVELS OF LIFT IN 1 APPLICATION
BENEFITS
• Up to 9 levels of lift with built in bonding — no additive needed
• Protects strong disulfide bonds
• Breaks through red, orange, and yellow undertones
• Powerful, clean, even lift
• Formulated with Glycine and Citric Acid
• For all hair types and textures
• Dust-free formula

MIXING & PROCESSING

• Wear suitable disposable gloves
• Power 9 Bonder Inside has a variable mixing ratio, which ranges from 1:1 to 1:1.5 for off-scalp and 1:2 for on-scalp applications.

APPLICATION BALAYAGE OR FREE HAND HIGHLIGHTS IN FOILS ON-SCALP

RATIO 1:1 1:5 1:2

FLASH LIFT PODS

BONDER INSIDE 1 scoop (15 g) 1 scoop (15 g) 1 scoop (15 g)

PRO-OXIDE 15 ml (0.5 oz.) 22.5 ml. (.76 oz.) 30 ml. (1 oz)

CREAM DEVELOPER 10, 20, 30 or 40 volume 10, 20, 30 or 40 volume 10, 20, 30 volume

Up to 50 minutes depending on
Up to 50 minutes depending on desired result. desired result.
ALUMINUM FOILS
Do not use heat. Do not use heat. Do not cover the
hair. Leave hair free.

FOILS
To be used exclusively with aluminium foil
ref soft alloy 1235, 18μm (i.e Product Club
shf500-sl)(Norms EN573-3)

HAIRCOLOR: LIGHTENERS—FLASH LIFT POWER 9 BONDER INSIDE | 141

POWDER LIGHTENERS CREAM LIGHTENERS

UP TO 7
DE-DUSTED LIGHTENER
BLONDE ICING
CONDITIONING CREAM LIGHTENER
BENEFITS BENEFITS
• Protects as it lightens with an exclusive conditioning agent and no added fragrance • Redken’s most luxurious conditioning lightener featuring Lumisilk Technology
• Predictable, extra light results with up to 7 levels of lift; ideal for on/off-scalp applications • Preserves the lipidic rate of natural hair and provides luminous shine and extreme silky condition, with a gentle fragrance
• Mixes easily for fast application and stays moist with minimal swelling • Soft, rich consistency offers a smooth application with maximum control and up to 7 levels of lift
• Mixes with all volumes of Pro-oxide Cream Developer (10, 20, 30 or 40 volume) and can be used to detail, • Mixes with Blonde Icing Conditioning Cream Developer (20, 30 and 40 volume)
highlight or go all-over blonde
MIXING & PROCESSING
MIXING & PROCESSING • Wear suitable disposable gloves
• Wear suitable disposable gloves • Blonde Icing has a variable mixing ratio, which ranges from 1:1 to 1:3
• Mix product in a well-ventilated area • In a non-metallic bowl, use the calibrated Blonde Icing scoop to measure 30 g of lightener with either:
• Before first use, shake internal bag – 1 oz. of developer for a perfect 1:1 ratio
• In a non-metallic bowl, combine the recommended amount of Up to 7 with Pro-oxide Cream Developer (10, 20, 30 or 40 volume) – 2 oz. of developer for a 1:2 ratio
and mix well until a creamy consistency is achieved – 3 oz. of developer for a 1:3 ratio, ideal consistency for on-scalp techniques
• Mixes in a 1:3 ratio to a rich, cream consistency for even results from roots to ends NOTE: If the mixture thickens slightly in the bowl, simply re-stir it. There is no need to add more developer.

MIXING RATIOS
APPLICATION OFF-SCALP ON-SCALP APPLICATION OFF-SCALP ON-SCALP FREEHAND

UP TO 7 1 scoop (11 g) 1 scoop (11 g) BLONDE ICING 30 g 30 g 30 g

PRO-OXIDE BLONDE ICING CONDITIONING

1 oz. 10, 20, 30 or 40 volume 1 oz. 10 or 20 volume CREAM DEVELOPER 1–3 oz. 20 or 30 volume 1–3 oz. 20 or 30 volume 1–3 oz. 20, 30 or 40 volume
CREAM DEVELOPER

TIMING TIMING
ON/OFF-SCALP APPLICATION: OFF-SCALP APPLICATION:
Process at room temperature until desired lightness is achieved, for up to a maximum of 50 minutes. Process at room temperature until desired lightness is achieved for up to a maximum of 50 minutes. DO NOT USE HEAT.
DO NOT USE HEAT. When processing is complete, rinse, shampoo and condition with Extreme. DO NOT COVER HAIR. When processing is complete, rinse, shampoo and condition with Extreme.
ON-SCALP APPLICATION:
DEVELOPER Process at room temperature until desired lightness is achieved for up to a maximum of 50 minutes (30 volume maximum).
Pro-oxide Cream Developer (available in 10, 20, 30 and 40 volume) has a super smooth consistency DO NOT USE HEAT. DO NOT COVER HAIR. When processing is complete, rinse, shampoo and condition with Extreme.
for easy mixing and application, and provides predictable performance for all types of applications.
DEVELOPER
Blonde Icing Conditioning Cream Developer (available in 20, 30 and 40 volume) contains
conditioning palm oil derivative, which combines with the white beeswax in the lightener
to form Cire-Gloss for luminous shine on lightened hair.

142 | HAIRCOLOR: LIGHTENERS—UP TO 7 HAIRCOLOR: LIGHTENERS—BLONDE ICING | 143

REDKEN SALON GEAR
FORM, FUNCTION & FASHION

Rounded edges help create seamless transitions and avoid hard lines,
WIDE LONG Use for quick global applications. Great for refreshing ends after
BALAYAGE BRUSH making it the perfect brush for balayage. It also features raised edges on
BRISTLE BRUSH a retouch.
its handle, allowing for more control.

WIDE SHORT Great for retouch applications. Allows for precise color placement to Beveled edges allow you to easily create and soften edgy vertical lines,
EDGE BRUSH
BRISTLE BRUSH avoid overlapping and banding. adding depth, dimension and drama to your looks.

NARROW LONG Provides more control in your application. Great when doing smaller Ideal for mixing cream haircolor formulas. The perfect companion
SILVER TINT BOWL
BRISTLE BRUSH detail areas in color blocking techniques. to our brushes.

NARROW SHORT Amazing for lightener retouch applications. The narrow width provides APPLICATOR
Ideal for mixing and applying liquid haircolor.
BRISTLE BRUSH control and the short bristles allow for precise color placement. BOTTLE

CHROMATICS Allows for easy global applications. The double rows of bristles load
DOUBLE ROW the right amount of Chromatics onto the hair for better saturation with REDKEN TUBE KEY Helps you easily dispense every drop from your color tubes.
BRUSH its thick consistency.

CHROMATICS Wider rows allow for quicker global applications. The double rows
WIDE DOUBLE of bristles load the right amount of Chromatics onto the hair for better MEASURING CUP Ensures precise measuring for formula predictability.
ROW BRUSH saturation with its thick consistency.

ANGLED Perfect for hand-painted effects. The angle helps produce a soft diffused
FREEHAND BRUSH result, feathering towards the scalp without leaving hard lines. MINI WHISK Use for easy, uniform mixing of any color formulation.

Great for diffusing lines and creating soft transitions, especially when
BLUR BRUSH
using creative coloring techniques.

144 | HAIRCOLOR: SALON GEAR HAIRCOLOR: SALON GEAR | 145

Great when hand-painting shorter hair or lightening hairlines free hand
ETCHING WAND DURASILK APRON Protect your clothing when you’re working behind the chair.
with ultra-fine babylights.

Helps maintain the ideal consistency when you need to remix DURASILK CAPE
MINI SPATULA Protect clients' clothing during cut and color services.
your lightener. AND WRAP

Use with balayage and hand-painted techniques. Place under strands

BLONDE IDOL
to be highlighted for a supportive surface that ensures thorough saturation HAIR CLIPS PACK Keep hair sectioned and secure during services.
PADDLE
and even lightening results.

Wider surface gives more control when working with wider sections.
WIDE BALAYAGE LIQUID COLOR
Place under strands to be highlighted for a supportive surface that ensures Holds 30 bottles.
PADDLE ORGANIZER TRAY
thorough saturation and even lightening results.

Strips have a lightweight construction that provide a great way to

CREATIVE COLOR CREAM COLOR
isolate the hair when performing highlights, balayage, and other creative Holds 42 tubes.
MÉCHES ORGANIZER TRAY
coloring techniques.

TECHNIQUE
Great supportive surface when performing creative haircolor techniques.
BOARD

REDKEN SPRAY
Sleek design elevates every spritz of water!
BOTTLE

SALON ESSENTIALS

CHROMATICS Protect your clothing and show your love of Chromatics when you’re
APRON working behind the chair.

CHROMATICS
Protect clients' clothing during cut and color services.
CAPE

146 | HAIRCOLOR: SALON GEAR HAIRCOLOR: SALON GEAR | 147

REDKEN
STYLING
REDKEN STYLING
STYLING

REDKEN
STYLING

REDKEN STYLING
STYLING

REDKEN

REDKEN STYLING
REDKEN
STYLING THE REDKEN STYLING COLLECTION INCLUDES:
REDKEN STYLING
ESSENTIAL STYLERS PRESCRIPTIVE STYLING
REDKEN For all levels of design & finishing
REDKEN STYLING Strong enough for a pro, on-trend for your clients
• Dry Shampoo • Hairspray
STYLING
• Styling Prep Must-Haves • Volume

REDKEN
REDKEN
STYLING • Blow-Dry Prep • Texture

• Volume • Heat Styling

REDKEN • Shine
STYLING
• Texture

STYLING
REDKEN STYLING
• Curls
REDKEN STYLING

REDKEN
STYLING
REDKEN
STYLING
3 LEVELS OF CONTROL
REDKEN
ALL HAIR TYPES, ALL TEXTURES, ALL STYLES. INSPIRED BY Some products have a number to represent the level of control it will provide. The higher the number,
STYLING
PROFESSIONAL STYLISTS. THE REDKEN STYLING COLLECTION
REDKEN STYLING the greater the control.
HAS MUST-HAVE PRODUCTS FOR YOUR WORK BEHIND THE
• Mild Control: 01–05
REDKEN CHAIR AND THAT YOUR CLIENTS WILL WANT TO TAKE HOME
REDKEN STYLING
WITH THEM. • Medium Control: 06–15
STYLING
• Maximum Control: 16–32
REDKEN

REDKEN STYLING
STYLING

REDKEN STYLING

REDKEN
STYLING
REDKEN
STYLING

REDKEN STYLING
REDKEN
STYLING
ESSENTIAL
STYLERS
STRONG ENOUGH FOR A PRO, ON-TREND FOR YOUR CLIENTS

• Dry Shampoo • Shine

• Styling Prep Must-Haves • Texture
• Blow-Dry Prep • Curls
• Volume

150 | STYLING: ESSENTIAL STYLERS

STYLING
AT A GLANCE
ESSENTIAL STYLERS ESSENTIAL STYLERS
NEW

DRY SHAMPOO STYLING PREP MUST-HAVES SHINE TEXTURE

• Deep Clean Dry Shampoo • One United • Shine Flash • Dry Texture
• Invisible Dry Shampoo • Oil For All

BLOW-DRY PREP VOLUME CURVACEOUS

• Quick Blowout • Volume Maximizer • Curl Refiner
• Big Blowout • Full Swirl
• Ringlet

152 | STYLING: AT A GLANCE STYLING: AT A GLANCE | 153

ESSENTIAL STYLERS

AWARD-WINNING EE
N ON TIK

TO
S
DRY SHAMPOOS

K
DEEP CLEAN DRY SHAMPOO INVISIBLE DRY SHAMPOO
Maximum Oil Absorption Fragrance & Residue-free
HAIR TYPE: All hair types HAIR TYPE: All hair types
BENEFITS: BENEFITS:
• Maximum oil absorption • Fragrance and residue-free
• Great for 3–4 day hair • Perfect for 1–2 day hair
• Formulated with rice starch • Formulated with potato starch
USAGE: • Great for dark hair
• Shake well before use USAGE:
• For use on dry hair • Shake well before use
• Hold can 10 inches away from hair • For use on dry hair
• Spray on roots to ends • Hold can 10 inches away from hair
• Massage into scalp with fingers and brush hair • Spray on roots to ends
thoroughly until powder is fully removed • Massage into scalp with fingers and brush hair
thoroughly until powder is fully removed

OF BEA
T

UT
BE

Y
AW
2020

R
R

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A
D N
WIN

NOW IN VIBRANT,
EASY TO READ PACKAGING

STYLING: DRY SHAMPOO | 155

ESSENTIAL STYLERS

STYLING PREP
ONE UNITED OIL FOR ALL
All-In-One Multi-Benefit Treatment Invisible Multi-Benefit Oil
HAIR TYPE: All hair types HAIR TYPE: All hair types
BENEFITS: BENEFITS:
• Sulfate-free, paraben-free, and no heavy waxes for lightweight, instant results • Weightless hair oil - protects hair from heat, seals in moisture, helps tame frizz
• For every hair type and texture
12 CARING BENEFITS :
• Instantly preps, protects and perfects
1. Instantly adds shine 7. Provides lightweight control
25 CARING BENEFITS :
2. Ultra lightweight formula 8. Controls frizz
MANAGEABILITY PROTECTION BEAUTY 3. Smooths hair 9. Blow-dry prep
4. Reduces blow-dry time 10. Improves blow dry experience
1. Conditions 9. Primes hair for styling 17. Gives a silky touch
5. Adds softness to hair 11. Adds shine after dry shampoo
2. Nourishes 10. Helps prevent breakage 18. Adds smoothness
from brushing 6. Improves hair manageability 12. Style refresher
3. Improves manageability 19. Adds shine
4. Helps even out porous hair 11. Suitable for color-treated hair 20. Helps control frizz
12. Helps prevent heat damage USAGE:
5. Reduces dryness 21. Anti-static
13. Helps prevent split ends • Apply on damp hair, concentrating on mid-lengths and ends, to seal in moisture
6. Detangles 22. Controls fly-aways
14. Helps seal hair cuticle • Blow-dry or air-dry
7. Instant results 23. Makes blow-dry easier
15. Suitable for ombre hair • Reapply on dry hair as needed for added shine
8. Ideal cutting lotion 24. Style refresher
16. Helps shield against external 25. Lightweight results
aggressors

GENERAL USAGE:
• After shampooing, spray evenly on damp or towel-dried hair. Rinse out after 1–2 minutes
for lightweight conditioning. Leave in for nourishment
• Use on towel-dried hair to ease detangling
• When layering, always apply the lightest product first, which is typically One United
PROFESSIONAL USAGE:
• Detangling lotion
• Cutting lotion
• Pre-color treatment:
– Begin with Pre Art or Hair Cleansing Cream to clarify hair.
– Apply color to Zone 1. If color is not being pulled through, apply One United to the mid-lengths
and ends to condition while color processes

156 | STYLING PREP MUST-HAVES STYLING PREP MUST-HAVES | 157

ESSENTIAL STYLERS

QUICK BLOWOUT
LIGHTWEIGHT BLOW DRY PRIMER SPRAY
HAIR TYPE: All hair types
BENEFITS:
• Flash-drying lightweight formula
• Heat protection up to 450°F
• Smooths and adds shine
• Nourishes and conditions
USAGE:
• Mist all over damp hair & and blow-dry as usual
• Combine with other styling products as desired

STYLING: QUICK BLOWOUT | 159

ESSENTIAL STYLERS

BIG BLOWOUT
HEAT PROTECTING BLOWOUT JELLY
HAIR TYPE: All hair types
BENEFITS:
• Instant volume & texture
• Silky, soft finish with a natural bounce
• Heat protection up to 450°F
• Frizz protection without the crunch
USAGE:
• Apply to damp hair
• Blow dry or combine with other styling products as desired

STYLING: BIG BLOWOUT | 161

ESSENTIAL STYLERS

VOLUME MAXIMIZER
THICKENING SPRAY

HAIR TYPE: Fine hair types

BENEFITS:
• Lightweight formula with no greasy feel
• Creates volume and body
• Provides root lift
• Lightly scented
USAGE:
• Spray directly into hair or spray into hands
and distribute throughout hair, root to ends
• Apply at roots for major root lift
• Spray onto damp hair
• Blow-dry

PAIRS GREAT WITH:

Volume Injection Shampoo & Conditioner
for long-lasting volume and body

STYLING: VOLUME MAXIMIZER | 163

ESSENTIAL STYLERS

SHINE FLASH
GLASS-LIKE SHINE SPRAY
HAIR TYPE: All hair types
BENEFITS:
• Lightweight mist
• Provides a silky finish with no greasy feel
• Weightless and instant shine
• Smooths frizz and flyaways
• Revives dry, dull ends of hair
USAGE:
• Lightly mist on dry hair for an instant shine boost
• Use after flat ironing for an on-trend glass-like finish
• To tame fly-aways, mist on a brush and gently brush through hair

STYLING: SHINE FLASH | 165

ESSENTIAL STYLERS

NEW DRY TEXTURE

FINISHING SPRAY
HAIR TYPE: All hair types
BENEFITS:
• Medium control
• Adds lived-in texture, volume and body
• Effortless look with airy, touchable hold
• Oil absorbing starches create lift without buildup or crunch
USAGE:
• Hold 6–12 inches away from dry hair
• Mist all-over or in desired areas
• Use hands to work in product for added texture

FEATURES
TRI-ACTUATOR
NOZZLE
FOR EVEN
DISTRIBUTION
OF PRODUCT

STYLING: DRY TEXTURE | 167

PRESCRIPTIVE
STYLING
FOR ALL LEVELS OF DESIGN & FINISHING

• Hairspray
• Volume
• Texture
• Heat Styling

168 | STYLING: PRESCRIPTIVE STYLING

STYLING
AT A GLANCE
PRESCRIPTIVE STYLING PRESCRIPTIVE STYLING

HAIRSPRAY VOLUME TEXTURE HEAT STYLING

• Triple Pure 32 • Guts 10 • Hardwear 16 • Hot Sets 22
• Triple Take 32 • Full Frame 07 • Rough Paste 12 • Iron Shape 11
• Control Addict 28 • Rewind 06
• Forceful 23
• Quick Dry 18
• Quick Tease 15
• Fashion Work 12
• Wax Blast 10

170 | STYLING: AT A GLANCE STYLING: AT A GLANCE | 171

PRESCRIPTIVE STYLING PRESCRIPTIVE STYLING

HAIRSPRAY
TRIPLE PURE 32 TRIPLE TAKE 32 CONTROL ADDICT 28 WAX BLAST 10
Neutral Fragrance Hairspray Extreme High-Hold Hairspray Extra High-Hold Hairspray High Impact Finishing Spray-Wax
HAIR TYPE: All hair types HAIR TYPE: All hair types HAIR TYPE: All hair types HAIR TYPE: Fine hair types
BENEFITS: BENEFITS: BENEFITS: BENEFITS:
• Neutral fragrance for stylist & clients who • Long-lasting lift and body • 24-hour control • Medium control
prefer low odor products • Super-fine, fast-drying mist • Humidity resistance • Body and dimension with a satin-matte finish
• Long-lasting lift and body • Anti-Frizz 24 hour control • Long-lasting style memory • Micro-Wax Complex for reshapeability
• Super-fine, fast-drying mist • Tri-actuator provides a fine-mist and zero crunch • No Flaking or Residue USAGE:
• 24-hour humidity resistance and control
USAGE: Mist 6–12 inches from dry, styled hair USAGE: Mist 6–12 inches from dry, styled hair • Shake well. Mist on dry hair
• Tri-actuator provides a fine-mist and zero crunch
PERFECT FOR: Styles that need extreme PERFECT FOR: Locking in looks with • Shape desired style with hand
USAGE: Mist 6–12 inches from dry, styled hair staying power plus flexibility. Great for French a traditional touch—think messy buns or PERFECT FOR: Separation and definition for
PERFECT FOR: Anyone who loves Triple Take 32 twists or long, loose waves high-fashion short cuts chic, choppy layers
and wants a light, neutral fragrance

Extreme Medium
Maximum Maximum High Hold Hold
Hold Hold

FORCEFUL 23 QUICK DRY 18 QUICK TEASE 15 FASHION WORK 12

Super Strength Finishing Spray Instant Finishing Spray Backcombing Finishing Spray Versatile Working Spray
HAIR TYPE: All hair types HAIR TYPE: All hair types HAIR TYPE: All hair types HAIR TYPE: All hair types
BENEFITS: BENEFITS: BENEFITS: BENEFITS:
• Long-lasting lift and body • Sets quickly with a firm hold • Matte finish • 24-hour humidity resistance and all-day control
• Super-fine, fast-drying mist • High Shine • Horizonal mist targets roots for an easy, • Fast-drying
• 24-hour humidity resistance and control • Healthy-looking shine teased volume effect • Finishes styles flawlessly while adding
• Flexible all day control • Fast-drying • Creates an instant backcombed effect satin-matte sheen
when sprayed on roots
USAGE: Mist 6–12 inches from dry, styled hair USAGE: USAGE:
• Hold 6–12 inches away and spray on dry, styled hair USAGE: • Hold 6–12 inches away and spray on dry,
PERFECT FOR: Blowouts, updos and any style
• Reapply for additional control • Hold 6–12 inches away and spray on dry, styled hair
that needs strong, invisible control
styled hair • Reapply for additional control
PERFECT FOR: Chignons, sleek bobs and other • Reapply for additional control
styles that need resilient hold & shine PERFECT FOR: Layering and building styles
High Hold
PERFECT FOR: Adding a full-bodied, teased that look natural, never too “done”
finish—without teasing!
High Hold
Medium
Hold
Medium
Hold

172 | STYLING: HAIRSPRAY STYLING: HAIRCARE | 173

PRESCRIPTIVE STYLING PRESCRIPTIVE STYLING

VOLUME
GUTS 10 FULL FRAME 07
Volume Spray Foam All-Over Volumizing Mousse
HAIR TYPE: All hair types HAIR TYPE: Fine hair types
BENEFITS: BENEFITS:
• Medium control • Medium control
• Targeted root lift • Adds volume and movement to lengths/ends
• Adds volume and thickness • Clean-Feel Technology for touchable volume
USAGE: USAGE: Apply a small amount to damp hair
• Shake well and blow-dry
• Spray on damp hair and style
• Can be applied directly at the roots
for added volume and texture

174 | STYLING: VOLUME STYLING: VOLUME | 175

PRESCRIPTIVE STYLING PRESCRIPTIVE STYLING

TEXTURE
ROUGH PASTE 12 HARDWEAR 16 REWIND 06
Working Paste Super-Strong Sculpting Gel Pliable Styling Paste
HAIR TYPE: HAIR TYPE: HAIR TYPE: All hair types
• All hair types • All hair types BENEFITS:
• Ideal for short to medium length styles BENEFITS: • Medium control
BENEFITS: • Maximum control • Flexible, reworkable fibers
• Medium control • Sleek, long-lasting style • Creates twists, shapes and texturizes
• Piecey, undone texture • Provides flake-free shape memory and USAGE:
• Creates a matte finish that stays flexible added thickness with high shine
• Rub a small amount between hands and apply into
so you can rework and shape USAGE: damp hair to shape, mold or twist the style you want
USAGE: • For a lacquered finish, apply to • To layer: Rub product between palms and pull hands
• Rub a small amount in hands and apply damp hair and air-dry apart over hair so fibers create a “web of support”
on damp or dry hair • Blow-dry for controlled volume
• Reapply for stronger texture effects • Use to slick back longer hair—it dries
to a long-lasting, wet-looking finish

176 | STYLING: TEXTURE STYLING: TEXTURE | 177

PRESCRIPTIVE STYLING PRESCRIPTIVE STYLING

HEAT STYLING
SIMPLY REAPPLY HEAT TO REACTIVATE FORMULAS AND RESTYLE!
NO ADDITIONAL PRODUCT NEEDED

HOT SETS 22 IRON SHAPE 11

Thermal Setting Mist Thermal Holding Spray
HAIR TYPE: All hair types HAIR TYPE: All hair types
BENEFITS: BENEFITS:
• Maximum control • Medium control
• Heat protection up to 450°F • Heat protection up to 450°F
• Sets styles with lasting hold • Boosts shine
USAGE: • Adds touchable hold
• Shake well before use for even application results USAGE:
• For curling or flat irons, spray on dry hair section by section • For curling or flat irons, spray on dry hair section by section
• For a roller set, spray on damp hair • Depending on hair length, 2–4 pumps per section will deliver
• Depending on hair length, 2–4 pumps per section will deliver the right amount. the right amount.
• For damp hair application, slightly more is recommended • For damp hair application, slightly more is recommended
• Reapply heat to reactivate formula and restyle Shake well before use for even application results
• Mist on damp or dry hair
PERFECT FOR • Reapply heat to reactivate formula and restyle
Strong definition with flat irons and curling irons

PERFECT FOR
Touchable shape with flat irons and curling irons

178 | STYLING: HEAT STYLING STYLING: HEAT STYLING | 179

REDKEN
REDKEN MENS
MENS
REDKEN MENS

REDKEN
MENS

REDKEN MENS
MENS

REDKEN
REDKEN

REDKEN MENS
REDKEN
MENS
REDKEN MENS
THE REDKEN BREWS COLLECTION INCLUDES:

MENS
REDKEN
REDKEN MENS CARE THICKENING

MENS • Daily Shampoo + Conditioner • Thickening Shampoo

CARE
REDKEN • 3-in-1
MENS
• Mint Shampoo SKIN

REDKEN REDKEN BREWS • Cleansing Bar

PRESCRIBED BY SCIENCE. CRAFTED BY BARBERS. STYLE
MENS
REDKEN MENS Redken Brews blends barber expertise with NYC edge to deliver a complete • Cream Pomade
grooming experience for every man COLOR
• Clay Pomade
REDKEN MENS
• 13 stylers to create and maintain any look • Color Camo
• Texture Pomade
REDKEN MENS • Haircare formulations that address men's top concerns • High Hold Pomade
REDKEN MENS
• Men's bar soap leaves skin feeling clean and balanced • Holding Gel
REDKEN • Express gray coverage for men in the salon • Molding Paste
MENS
REDKEN MENS • Fiber Cream
Join the Brews Crew @barbersandbrews
REDKEN
REDKEN MENS
MENS
REDKEN

REDKEN MENS
MENS
NYC GROOMING

REDKEN MENS

REDKEN
MENS
REDKEN
MENS

REDKEN MENS
REDKEN
MENS

REDKEN MENS
REDKEN BREWS
AT A GLANCE
CARE THICKENING

DAILY DAILY 3-IN-1 MINT CARE

SHAMPOO CONDITIONER SHAMPOO THICKENING
SHAMPOO

STYLE SKIN

CREAM CLAY TEXTURE HIGH HOLD

POMADE POMADE POMADE POMADE
CLEANSING BAR

COLOR

HOLDING FIBER MOLDING

GEL CREAM PASTE

COLOR CAMO
10 SHADES

182 | REDKEN BREWS: AT A GLANCE REDKEN BREWS: AT A GLANCE | 183

CARE THICKENING

HAIRCARE COLLECTION THICKENING HAIRCARE

DAILY SHAMPOO DAILY CONDITIONER
HAIR TYPE: All hair types HAIR TYPE: All hair types
BENEFITS: BENEFITS:
CARE
• Gently cleanses without stripping hair • Gently cleanses without stripping hair
• Lightweight formula helps keep • Lightweight formula helps keep THICKENING SHAMPOO
hair manageable hair manageable HAIR TYPE: Thinning hair
BENEFITS:
• Helps improve the appearance of thin
or thinning hair
• Gently cleanses and strengthens the hair
• Nourishes and invigorates the scalp
• Invigorating ginger mint fragrance

3-IN-1 MINT SHAMPOO

Shampoo, Conditioner & Body Wash
HAIR TYPE: All hair types
HAIR & SKIN TYPE: All hair and skin types
BENEFITS:
BENEFITS: • Cleanses hair and delivers a cooling
• Cleanses and conditions hair and washes body sensation on the scalp
for freshness from head to toe • Refreshing and energizing mint scent
• Provides hydration and softens skin
• Convenient all-in-one product is great for the
gym or travel

184 | REDKEN BREWS: CARE REDKEN BREWS: THICKENING | 185

STYLING STYLING

STYLING COLLECTION
MEDIUM CONTROL MAXIMUM CONTROL
FIBER CREAM HIGH HOLD POMADE CLAY POMADE TEXTURE POMADE
BENEFITS: BENEFITS: BENEFITS: BENEFITS:
• Medium control, undone finish • Maximum control, shine finish • Maximum control, gritty finish • Maximum control, matte finish
• Shapes and texturizes hair • No sticky feel or residue • Creates roughed-up texture • Separates and texturizes with lasting
memory
GREAT FOR: Loose styles, long hair or buns GREAT FOR: Hair that needs extreme GREAT FOR: Fine hair and
control to hold a style effortless-looking styles • Contains mineral salts to provide
USAGE: Rub a small amount in hands and work through immediate grip
damp or dry hair USAGE: Rub a small amount in hands USAGE: Rub a small amount in hands
and work through damp or dry hair and work through damp or dry hair GREAT FOR: Textured styles or
grungy looks
USAGE: Rub a small amount in hands
and work through damp or dry hair

HOLDING GEL CREAM POMADE MOLDING PASTE

BENEFITS: BENEFITS: BENEFITS:
• Medium control, medium shine • Medium control, smooth finish • Maximum control, natural finish
• Defines with clean separation and grip • Water-based formula creates texture with low shine • Firm yet moldable to work easily through hair
GREAT FOR: Curly hair and styles GREAT FOR: Pompadours and smooth, flexible styles GREAT FOR: Styles that need texture and hold
that need movement
USAGE: Rub small amount into hands and work USAGE: Rub a small amount in hands and work
USAGE: Squeeze into palm, rub hands together through dry or damp hair through damp or dry hair
and work through damp hair

186 | REDKEN BREWS: STYLING REDKEN BREWS: STYLING | 187

COLOR COLOR

BREWS COLOR CAMO

THE SUBTLE, LOW MAINTENANCE MEN'S COLOR SERVICE
SHADE COLLECTION
Color Camo shades are formulated with customized dyes for natural results.

BEFORE COLOR CAMO AFTER COLOR CAMO

STARTING RANGE (LEVEL)*** ASH TONE (GRAY + BLUE/VIOLET) NATURAL TONE (GRAY + GREEN/GOLD)
• Ammonia-free, permanent dye technology with demi-permanent results
• 10 shades in natural and ash families 5 MIN. 5 MIN.
• Use with Redken’s 10 volume Pro-oxide Cream Developer

LIGHT
BENEFITS
light (levels 7 and higher) (50% gray) light ash light natural
• Ensures subtle, low maintenance results with no visible lift in hair that's 50% gray or less
• Gel-like viscosity adheres to coarse gray hair without dripping

MEDIUM
• Fragrance is discrete for more pleasant application

medium (levels 4–6) (50% gray) medium ash medium natural

PROCESSING TIME
• 5-minute processing time for gray blending*
10 MIN. 10 MIN.
• 10-minute processing time with dark shades**

DEFINE
DEVELOPER
Pro-oxide Cream Developer has a super smooth consistency for easy mixing and application, and provides
dark (level 4) (50% gray) dark ash dark natural
predictable performance for all types of applications. Use ONLY the 10 volume with Color Camo.

SHADE SELECTION

COVER
GRAY
• Select a shade in the same range as his natural (pigmented) color
• Pick the tone you want to see: Ash = gray + blue/violet, which provides a smoky result; darkest (levels 2–3) (50% gray) darkest ash darkest natural
Natural = gray + green/gold, which provides a cool gold result
HOT TIP: To help ensure proper Color Camo shade selection, take the client’s eyebrows

CLEAR
into consideration. Men’s brows are typically lighter than their hair, so this will help prevent you
from selecting a color that is too dark. black (level 1) (50% gray) black ash black natural

MIXING & PROCESSING

1. Mix Color Camo with 10 volume Pro-oxide Cream Developer in a 1:1 ratio. Once mixed, apply immediately to hair.
2. Apply to towel-dried hair using a bowl & brush or applicator bottle in ¼ inch partings.
3. Start in the area where hair is the most gray—for most men it’s the temple area or hairline.
Do not overlap with hair that has been previously colored.
4. Process 5 minutes (darkest and black shades, process 10 minutes) at room temperature. Processing time begins immediately
upon finishing the application or after the first 3 minutes from beginning the application.
5. Rinse, shampoo and condition with the appropriate Redken Brews shampoo and conditioner.
NOTE: Color Camo is formulated to remain natural looking between services if used as directed. If darker ends result from repeated
applications, you may only want to pull through the ends as needed for the last minute of processing.

RETOUCH APPLICATION
1. Repeat steps 1–5, applying to the re-growth area.
2. Rinse, shampoo and condition with the appropriate Redken Brews shampoo and conditioner.

*PROCESS FOR 10 MINUTES IF YOU WANT A DEEPER, DARKER RESULT

**DUE TO CONCENTRATION OF DYES
***ALWAYS USE COLOR CAMO WITH 10 VOLUME PRO-OXIDE CREAM DEVELOPER. COLOR CAMO IS DESIGNED TO MINIMIZE THE CONTRAST
BETWEEN PIGMENTED AND NON-PIGMENTED (GRAY) HAIR

188 | REDKEN BREWS: COLOR REDKEN BREWS: COLOR | 189

INGREDIENT GLOSSARY
Have you ever wondered why certain ingredients are used in a product formula? This ingredient glossary highlights key
Redken haircare ingredients!

INGREDIENT NAME SCIENTIFIC NAME BENEFITS INGREDIENT NAME SCIENTIFIC NAME BENEFITS

Helps restore the lipid layer of the cuticle Delivers smoothing, conditioning,
18-MEA BEHENTRIMONIUM METHOSULFATE CAMELINA OIL CAMELINA SATIVA SEED OIL
for brilliant, reflective shine and helps fight frizz

ALLANTOIN ALLANTOIN Helps soothe scalp CAMELINA OIL CAMELLIA OLEIFERA SEED OIL/ Provides moisture replenishment and
CAMELLIA JAPONICA SEED OIL shine while softening the cuticle

ALOE BARBADENSIS LEAF

ALOE VERA Helps to nourish the hair fiber EUPHORBIA CERIFERA Helps smooth unruly strands, controls
JUICE POWDER CANDELILLA WAX
(CANDELILLA) WAX frizz and eliminates fly-aways

ALPHA & BETA HYDROXY ACIDS SALICYLIC ACID, CITRIC ACID Promotes exfoliation of the scalp Provides a thickening effect so hair
CARBOHYDRATE DERIVATIVE MODIFIED POTATO STARCH
looks and feels denser
TAURINE (DERIVATIVE OF THE AMINO
AMINO ACIDS ACID, CYSTEINE) LYSINE DERIVATIVE These amino acids help reinforce the hair
Helps to nourish hair which is important
(LYSINE HYDROCHLORIDE) CASTOR OIL RICINUS COMMUNIS (CASTOR) SEED OIL
for healthy and long hair

AMINO ACID: SILK, WHEAT SILK AMINO ACIDS; Helps strengthen and repair
WHEAT AMINO ACIDS damaged strands Attracts to and neutralizes anionic
CATIONIC REFINERS CATIONIC COMPOUND
charges on hair
Cationic-charged (silicone) ingredients that
AMINO IONS AMODIMETHICONE attract to the hair to help condition, smooth
Strengthens hair fiber to help prevent
and help maintain the vibrancy of haircolor CERAMIDE 2-OLEAMIDO-1,3-OCTADECANEDIOL
breakage

HELIOGENOL HELIANTHUS ANNUUS (SUNFLOWER) Helps condition hair and protect it from
SEED EXTRACT environmental damage CHAMOMILE EXTRACT CHAMOMILLA RECUTITA (MATRICARIA) Naturally lightens and brightens color
FLOWER EXTRACT while adding shine

APRICOT OIL PRUNUS ARMENIACA (APRICOT) Penetrates and conditions hair for
KERNEL OIL smoothness and shine from the inside out Repairs, hydrates and restores fluidity
CICA CENTELLA ASIATICA EXTRACT
on compromised hair

PEG/PPG/POLYBUTYLENE
AQUATORIL Emollient with hydrating properties
GLYCOL-8/5/3 GLYCERIN Replenishes vital moisture and
COCONUT OIL COCOS NUCIFERA OIL
conditions curls

Rich in Omega-6, it provides internal

ARGAN OIL ARGANIA SPINOSA KERNEL OIL
replenishment of lipids for smoothness CORIANDRUM SATIVUM (CORIANDER)
CORIANDER OIL Seals and smooths the cuticle to boost shine
SEED OIL

Provides replenishment and intense silky

AVOCADO OIL PERSEA GRATISSIMA (AVOCADO) OIL
softness CRANBERRY OIL VACCINIUM MACROCARPON Provides lightweight conditioning to hair
(CRANBERRY) SEED OIL and infuses strands with resilient shine

Moisturizes and enhances smoothness, frizz

BABASSU OIL ORBIGNYA OLEIFERA SEED OIL
control, manageability and shine MICA SILICATE MINERALS Adds shimmering, multi-dimensional shine

A member of the Vitamin B complex that is OCTYLACRYLAMIDE/ACRYLATES/

BIOTIN BIOTIN Activates curl definition and shields
important to the health of hair ELASTAPOL BUTYLAMINOETHYL METHACRYLATE
hair from frizz
COPOLYMER

Conditions hair with smoothing properties,

PRACAXI OIL BRAZILIAN PRACAXI OIL
helping to combat frizz

190 | INGREDIENT GLOSSARY INGREDIENT GLOSSARY | 191

INGREDIENT NAME SCIENTIFIC NAME BENEFITS INGREDIENT NAME SCIENTIFIC NAME BENEFITS

A L’Oreal patented molecule is used in

FILLOXANE AMINOPROPYL TRIETHOXYSILANE hair care products and routines for thin, dull, SEA ALGAE ALGAE EXTRACT Helps protect the hair fiber
damaged, low density hair
SODIUM COCOYL AMINO ACIDS/ POTASSIUM
Provides a thin seal to lock in and balance SEPICAP DIMETHICONE PEG-7 PANTHENYL Helps restore the look of hair ends
GLYCERIN GLYCERIN
hair’s moisture level PHOSPHATE/ SODIUM SARCOSINATE

Replenishes moisture and provides

CITRUS PARADISI (GRAPEFRUIT) Brightens and clarifies to help improve SHEA BUTTER BUTYROSPERMUM PARKII BUTTER
GRAPEFRUIT EXTRACT smoothness and frizz-control
FRUIT EXTRACT color clarity

SILICONE SILICONE Helps to provide conditioning and slip

GRAPESEED OIL/GRAPESEED EXTRACT VITIS VINIFERA SEED OIL/EXTRACT Provides antioxidant protection

CAMELLIA SINESIS EXTRACT/ SOY PROTEIN HYDROLYZED SOY PROTEIN Helps reinforce the hair
GREEN TEA EXTRACT Helps defend against environmental damage
CAMELLIA SINESIS LEAF EXTRACT

Penetrates the fiber, creating a fibrous SUGAR CRYSTALS SORBITOL Moisturizes hair
network that reinforces internal structure and
INTRA-CYLANE AMINOPROPYL TRIETHOXYSILANE
provides a thickening effect to the strand.
Has an affinity to damaged sites of the cuticle Nourishes to promote a healthy scalp
SP-94 SAFFLOWER GLUCOSIDE
environment
Acts as a liquid bandaid to fill porosity
LAMELLAR WATER LAMELLAR WATER
and add shine
SULFATE SODIUM LAURETH/ A class of cleansers widely used in
LAURYL SULFATE cosmetics for decades
LAVENDER EXTRACT LAVANDULA ANGUSTIFOLIA Helps hydrate, relieve and rebalance the scalp
(LAVENDER) FLOWER EXTRACT while maintaining moisture equilibrium
Alternative class of cleansing agents
SULFATE-FREE N/A
without sulfates
MACADAMIA OIL MACADAMIA TERNIFOLIA SEED OIL/ Instantly detangles, smooths and nourishes
MACADAMIA INTEGRIFOLIA SEED OIL hair while adding sleek, high impact shine
Provides structure and control for
STYLING POLYMERS POLYMERS
long-lasting hold and style retention
Helps prevent dryness and offers intense
MANGO OIL MANGIFERA INDICA (MANGO) SEED OIL
replenishment and softness
TAURINE TAURINE Helps to fortify hair

Provides a tingling and cooling effect when

MENTHOL MENTHOL
used in scalp care formulations TOURMALINE TOURMALINE Works to reduce damage and strengthen hair

Hair regrowth treatment. Revitalizes

MINOXIDIL MINOXIDIL TOPICAL SOLUTION, USP Antioxidant which helps to maintain
hair follicles VITAMIN E DERIVATIVE TOCOPHERYL ACETATE
healthy scalp and hair

Smooths hair, providing discipline and

MORINGA OIL MORINGA OLEIFERA SEED OIL
nourishment WHEAT PROTEIN HYDROLYZED WHEAT PROTEIN Helps reinforce the hair

Conditions for inside-out, incredible Attracts to color molecules making

OLIVE FRUIT OIL OLEA EUROPAEA (OLIVE) FRUIT OIL ZINC GLUCONATE ZINC GLUCONATE them larger in size to help trap them and
suppleness
reduce color leaching

Contains essential fatty acid—helps to Mainly used in skin-care products as it

OMEGA 6 DERIVATIVE SAFFLOWER GLUCOSIDE is known to help the skin retain water
condition the hair ZINC PCA ZINC PCA
and therefore hydrate it. It is used in both
skin-care and hair-care products
Controls and helps eliminate scalp scaling,
PIROCTONE OLAMINE PIROCTONE OLAMINE
flaking, and irritation

192 | INGREDIENT GLOSSARY INGREDIENT GLOSSARY | 193

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