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XPL Worksheet Empathy-Map Fillable

The Empathy Map is a tool used to gain a deep understanding of people by looking at experiences from their perspective. It involves considering what the person sees, says, hears, thinks and feels, as well as what they do and what outcomes they desire. By mapping these aspects of someone's motivations and situation, organizations can better understand why employees or other stakeholders act in certain ways and design solutions that meet their needs. The goal is to start by empathizing with people rather than expecting them to conform to predefined roles or assumptions.

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39 views

XPL Worksheet Empathy-Map Fillable

The Empathy Map is a tool used to gain a deep understanding of people by looking at experiences from their perspective. It involves considering what the person sees, says, hears, thinks and feels, as well as what they do and what outcomes they desire. By mapping these aspects of someone's motivations and situation, organizations can better understand why employees or other stakeholders act in certain ways and design solutions that meet their needs. The goal is to start by empathizing with people rather than expecting them to conform to predefined roles or assumptions.

Uploaded by

atencionhmpc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Empathy Map Everyone in your organization is driven by different things.

tion is driven by different things. The Empathy Map gives you a deep-dive into the underlying motivations of your people to uncover why they are functioning the way they are. The principle is to start with your
people and design with their needs in mind. Empathy mapping for organizational (rather than consumer) insights, follows all the same principles, just putting employees or stakeholders at the center.

1 WHO are we empathizing with? 1. WHO are we empathizing with? GOAL 2. What do we want them to DO?
· Who is the person we want to understand?
· What is the situation they are in?
· What is their role in the situation?

2 What do we want them to DO?


· What do they need to do differently? 6.
W
· What job(s) do they want or need to get done? ha
td
· What decision(s) do they need to make? ot E?
he
y t d o t h e y T H I NK & F E E L yS
E
· How will we know they were successful?
HE a ? he
Wh t
AR
? 7.
t do
ha
3 What do they SEE? PAINS GAINS W
3.
· What do they see in the marketplace?
· What do they see in their immediate environment?
· What do they see others saying?
· What do they see others doing?
· What are they watching and reading?

4 What are they SAYING?


· What have we heard them say?
· What can we imagine them saying?
4. What do they SAY?

5 What do they DO?


· What do they do today?
· What behavior have we observed?
· What can we imagine them doing? What other thoughts & feelings might motivate their behavior?

6 What do they HEAR?


· What are they hearing others say?
· What are they hearing from friends?
· What are they hearing from colleagues? 5. Wh
· What are they hearing second-hand?
at d o th e y D O ?

7 What do they THINK & FEEL?


PAINS
What are their fears, frustrations, and anxieties?
GAINS
What are their wants, needs, hopes and dreams?

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