SEMESTER - II

PMA23201 APPLIED OPERATIONS RESEARCH 3 1 0 4

COURSE OBJECTIVES
To enable the students to

 introduce the fundamentals in linear programming.

 learn the techniques in linear programming.
 impart knowledge and skill in game theory.
 describe the application of inventory models and networking models.
 discuss about queuing theory and replacement models.
UNIT I INTRODUCTION TO LINEAR PROGRAMMING 12
Linear Programming: Introduction to Linear Programming (LP) - LP Formulations - Graphical
Solution - Special Cases – Infeasibility - Unbounded - Simplex Method (Primal - Penalty, Two Phase).
UNIT II TRANSPORTATION AND ASSIGNMENT MODELS 12
Transportation Models (Minimising and Maximising Problems) – Balanced and unbalanced Problems
– Initial Basic feasible solution by N-W Corner Rule, Least cost and Vogel’s approximation methods
– Check for optimality . Solution by MODI method. Case of Degeneracy.
MODI method. Assignment Models (Minimising and Maximising Problems) – Balanced and
Unbalanced Problems – Solution by Hungarian Method – Travelling salesman problem.
UNIT III DECISION AND GAME THEORIES 12

Decision making under risk – Decision trees – Decision making under uncertainty. Definition of Game -
Payoff and Two Person Zero Sum Game – Maximin Principle - Minimax Principle - Saddle Point - 2 X
2 Games without Saddle Point – The Rules of Dominance - Graphical Method for 2 x n or m x 2 Games.

UNIT IV INVENTORY MODELS AND NETWORKING MODELS 12

Inventory Models – EOQ and EBQ Models (With and without shortages) – Quantity Discount Models
Networking Models – PERT and CPM.

UNIT V QUEUING THEORY AND REPLACEMENT MODELS 12

Queuing Theory - single and Multi-channel models – infinite number of customers and infinite calling
source. Replacement Models-Individuals Replacement Models (With and without time value of money)
– Group Replacement Model.
TOTAL PERIODS 60
COURSE OUTCOMES
At the end of this course, students will be able to

 understand the fundamental concepts in linear programming.

 examine transportation and assignment in logistics and job allocation.
 apply game theory and heuristics of decision making in real time scenarios.
 acquire knowledge in application of inventory models and networking models.
 use queuing and replacement theories in real time scenario optimization.

REFERENCES
1.Paneerselvam.R, “Operations Research”, Fourth Print, Prentice Hall of India, New Delhi, 2003.
2.Kanti Swarup, P.K.Gupta and Manmohan, “Operations Research”, 10th Edition, Sultan Chand

and Sons Publishers, New Delhi, 2002.

3.Hamdy A Taha, “Introduction to Operations Research”, Seventh Edition, Prentice Hall India,

Third Indian Reprint, New Delhi, 2004.

4.G. Srinivasan, “Operations Research – Principles and Applications”, PHI, (2007).
5.N D Vohra, Quantitative Techniques in Management, , Mc Graw Hill Education, 1st edition
2021.
6. Kalavathy S, “Operations Research”, 2nd Edition, Vikas Publishing House, (2004).
7.Frederick and Mark Hillier,” Introduction to Management Science – A Modelling and case

studies approach with spreadsheets”, Tata McGraw Hill (2005).

CO /PO Mapping:
Mapping of Course Outcomes with Programme Outcomes:
(1/2/3 indicates strength of correlation) 3-Strong, 2-Medium , 1-Weak
Course Programme Outcomes (POs)
outcome
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2
CO1
3 3 3 3 3
CO2
2 3 2 2 2
CO3
3 3 3 3 3
CO4
3 3 3 2 3
CO5
3 3 3 3 3
BA23201 PRODUCTION AND OPERATIONS MANAGEMENT 3 1 0 4

COURSE OBJECTIVES
To enable the students to
 understand the significance of production and operations management in the context of
changingbusiness environment.

 identify and trace the recent product design and development.

 learn about the plant layout and supply chain management.

 inculcate knowledge in aggregate planning and scheduling.

 learn the concept of inventory planning and control technique.

UNIT I INTRODUCTION 12
Introduction to Production and Operations Management – Scope of POM- Decisions in POM-
Operations Management Functions – Challenges in Operations Management –Responsibilities of
Managers in operations – World class manufacturing practices -Recent Trends in Production and
Operations Management.
UNIT II PRODUCT DESIGN AND DEVELOPMENT 12
Product Design - Criteria, Approaches- Ethical And Environmental issues -stage-gate approach –
Improving Design of Existing Product- - Capacity Requirement Planning- Design, strategy, types,
analysis– Planning tools and techniques, Principles, Types - The Product Development Process.–
Tools for efficient development Process -Designing and Developing of New Services
UNIT III PLANT LAYOUT AND SUPPLY CHAIN MANAGEMENT 12

Plant Layout – Factors – Types – Supply Chain Management – Components – Structure – Measures of
Supply Chain Performance – Design of Supply Chain – Facilities Location – Planning Methods –
Issues in Location Planning

UNIT IV AGGREGATE AND PRODUCTION PLANNING 12

Aggregate Planning – Approaches, Types, Strategies, relationship to Master Production schedule.
Overview of MRP, MRP II and ERP. Production Planning and Control – Scheduling –
Assignment models- Gantt Chart- Production control reports.
UNIT V INVENTORY PLANNING AND QUALITY CONTROL 12
Inventory Planning and Control- Types of Inventory – Lean management: Waste - Mura, Muri And
Muda - Japanese 5s - Poka yoke - Kaizen - Kanban system- Six sigma– Six Sigma Quality Control-
JIT andAgile manufacturing- Continuous improvement-Emerging Trends in Production.
TOTAL PERIODS 60
COURSE OUTCOMES
At the end of this course, students will be able to

 demonstrate and appreciate the role and importance of the production function in organizations

 demonstrate the effects of the new product design in global business.

 to recognize the plant lay out

 understand the aggregate and production planning.

 apply the inventory planning and control technique

REFERENCES

1. Aswathappa K and Shridhara Bhat K, “Production and Operations Management, Himalaya

PublishingHouse, 2nd Edition, New Delhi, 2015.

2. Norman Gaither and Gregory Frazier, “ Operations Management”, 9th Edition, Cengage
Learning, 2015.
3. Roberta S Russel and Bernard W Taylor, “Operations Management- Creating Value along
theSupplychain”, 10th Edition, Wiley, 2018.

4. William J Stevenson, “Operations Management”, McGraw-Hill Education –13th Edition, 2017.

5. Jay Heizer, Barry Render and Chuck Munson , “Principles of Operations Management:
Sustainability andSupply Chain Management “,10th Edition, Pearson Education, 2016.

CO / PO Mapping:

Mapping of Course Outcomes with Programme Outcomes:

(1/2/3 indicates strength of correlation) 3-Strong, 2-Medium , 1-Weak
Course Programme Outcomes (POs)
outcome
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2
CO1 1 2 2

CO2 2 2 2 3 3 2

CO3 1 1 2 2 1

CO4 3 2 2 2 3

CO5 2 2 3
BA23202 FINANCIAL MANAGEMENT 3 1 0 4

COURSE OBJECTIVES
To enable the students to

 understand the financial system in India

 impart knowledge in financing decision

 analyse the capital budget for planning investing decisions

 understand the practical implications of dividend decisions

 inculcate knowledge in Working Capital Management

UNIT I FOUNDATIONS OF FINANCE 12

Nature of financial management – scope of finance function, objectives of firm and goals of
finance function -concepts of value of return, valuation of bonds and shares.
UNIT II FINANCING DECISION 12

Indian capital market- New issues market- Secondary market - Long term finance: Shares, debentures
and term loans, lease, hire purchase, venture capital financing, Private Equity Sources of finance –
short-term and long term - Cost of capital - Financial and Operating leverage, capital structure theories
and policy.
UNIT III INVESTMENT DECISION 12
Capital budgeting: Principles and techniques - Nature of capital budgeting- Identifying relevant cash
flows - EvaluationTechniques: Payback, Accounting rate of return, Net Present Value, Internal Rate
of Return, Profitability Index - Cash flow determination - Risk analysis in capital budgeting, complex
investment decision.
UNIT IV DIVIDEND DECISION 12

Dividend Decision - Issues, Importance, Relevance and Irrelevance theories- dividend theories, dividend
policies and practices – financial planning and strategy.

UNIT V LIQUIDITY DECISION 12

Working capital management – Concepts, Needs, Determinants, issues and estimation of working
capital -Receivables management – Inventory Management - Cash management - Working capital
finance: trade credit,bank finance, commercial papers.

TOTAL PERIODS 60
COURSE OUTCOMES
At the end of this course, students will be able to

 exhibit the conceptual understanding of financial system

 evaluate investment decisions of the firm

 demonstrate the various sources of funds in the market

 implement the working capital management and dividend decision

 know about the transaction in working capital management

REFERENCES

1. Pandey, I.M.,”Financial Management”, 11 th Edition, Vikas Publishing House Pvt. Ltd., New
Delhi ,2016.
2. Khan M.Y. and Jain P.K, “Financial Management, Text, Problems and Cases”, 8 th Edition,
Tata McGraw HillPublishing Company Ltd., New Delhi, 2018.

3. Prasanna Chandra, “Financial Management”, 9 th Edition, Tata McGraw-Hill Education, 2017.

4. Brearly and Myers, “Principles of Corporate Finance”, 12 th Edition, McGraw Hill, 2018.
5. Aswath Damodaran,” Applied Corporate Finance: A User’s Manual”, 4 th Edition, John Wiley
and Sons,Inc.,2018.

CO / PO Mapping:

Mapping of Course Outcomes with Programme Outcomes:

(1/2/3 indicates strength of correlation) 3-Strong, 2-Medium , 1-Weak
Course Programme Outcomes (POs)
outcome
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2
CO1 2 2 2 2
CO2 2 3 2
CO3 3 3 2 2 3 3 3
CO4 3 2 3 3 3
CO5 2 1
BA23203 MARKETING MANAGEMENT 4 0 0 4

COURSE OBJECTIVES
To enable the students to
 understand the conceptual foundations of marketing management as a functional area ofbusiness.
 gain knowledge in market segmentation and branding.
 know the marketing mix strategies.
 identify the factors influencing pricing
 impart knowledge in online marketing

UNIT I INTRODUCTION 12
Marketing – Definitions – Marketing Mix – Conceptual frame work – Selling Vs Marketing – Marketing
environment: Internal and External –Marketing interface with other functional areas – Production, Finance,
Human Relations Management, and Information System. Marketing in global environment – Prospects
and Challenges
UNIT II MARKETING STRATAGIES AND BUYING BEHAVIOUR 12
Market Segmentation: Levels – Importance – Procedures - Bases for Segmentation – Targeting Strategies
– Positioning: Differentiation Strategies - Positioning Strategies - Individual Buyer Behaviour:
Model - Buying Decision Process - Buyer Roles - Buying Influences.
UNIT III ASSEMBLING MARKETING MIX ( PRODUCT AND PLACE) 12

Product and Services– Product Classification– Branding– Product Life Cycle– New Product Development
– Product Extension Strategies––Place– Marketing Channels: Channel Functions - Channel Levels -
Channel Design Decisions - Channel Management.

UNIT IV PRICING AND PROMOTIONS 12

Pricing: objectives- policies and Methods – pricing strategies – determinants, Promotion Decisions
–objectives, Promotional Mix – Advertising – Public Relations – Sales Promotion – Direct Marketing
– Personal Selling.
UNIT V MARKETING RESEARCH AND ONLINE MARKETING 12
Marketing Information System – Research Process – Concepts and applications: Green Marketing Strategy–
Cause related marketing – Ethics in marketing – Online marketing trends and strategies.

TOTAL PERIODS 60
COURSE OUTCOMES
At the end of this course, students will be able to
 state the role and functions of marketing department
 understand the concept of market segmentation
 use marketing mix concept for decision making
 analyze the pricing and promotion policies.
 apply online marketing strategies
REFERENCES

1. Philip Kotler and Kevin Lane Keller (2016),” Marketing Management”, 15th Edition, Pearson
Publication.
2. S.H.H. Kazmi (2007), “Marketing Management”, Tata McGraw Hill.
3. Micheal R Czinkota and Masaaki Kotabe (2012) “Marketing Management”, Vikas Thomas
Learning, 11thEdition.
4. Zikmund D’Amico (2014), “Marketing”, Thomson South Western, New Delhi.
5. Boyd Walker (2012), “Marketing Management”, Mc Graw Hill.

CO / PO Mapping:

Mapping of Course Outcomes with Programme Outcomes:

(1/2/3 indicates strength of correlation) 3-Strong, 2-Medium , 1-Weak
Course Programme Outcomes (POs)
outcome
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2
CO1 2 2 2 2
CO2 2 3 2
CO3 3 3 2 2 3 3 3
CO4 3 2 3 3 3
CO5 2 1
BA23204 HUMAN RESOURCE MANAGEMENT 4 0 0 4

COURSE OBJECTIVES
To enable the students to

 understand the basic concepts and functions of human resource management.

 create an awareness in recruiting and selecting candidates for a job.

 describe the various methods in training and development.

 learn the methods of calculating compensation and performance evaluation.

 understand the challenges faced by international hr managers.

UNIT I INTRODUCTION 12

Evolution of human resource management – The importance of the human capital – Role of human
resource manager –Challenges for human resource managers - trends in Human resource policies
–Computer applications in human resource management – Human resource accounting and audit.

UNIT II HUMAN RESOURCE PLANNING AND RECRUITMENT 12

Importance of Human Resource Planning – Forecasting human resource requirement –matching

supply and demand - Internal and External sources- Organizational Attraction-. Recruitment,
Selection, Induction and Socialization- Theories, Methods and Process
UNIT III TRAINING AND DEVELOPMENT 12
Types of training methods – purpose – benefits- resistance. Executive development programme –
common practices – Benefits – Selfdevelopment – Knowledge management
UNIT IV EMPLOYEE ENGAGEMENT 12

Compensation plan – Reward – Motivation – Application of theories of motivation – Career

management – Mentoring - Development of mentor – Protégé relationships- Job Satisfaction,Employee
Engagement, Organizational Citizenship Behavior: Theories, Models.
UNIT V PERFORMANCE EVALUATION AND CONTROL 12

Method of performance evaluation – Feedback – Industry practices. Promotion, Demotion,

Transferand Separation – Implication of job change. The control process – Importance
– Methods - Requirement of effective control systems grievances – Causes – Implications –Redressal
methods.
TOTAL PERIODS 60
COURSE OUTCOMES
At the end of this course, students will be able to

 would have gained knowledge on the various aspects of hrm

 gain knowledge needed for success as a human resources professional.

 develop the skills needed for a successful hr manager

 prepare and implement the concepts learned in the workplace.

 aware of the emerging concepts in the field of hrm

REFERENCES
1. K.Aswathappa (2017), “Human Resource and Personnel Management – Text and Cases”,
8th Edition,Tata McGraw Hill, New Delhi.
2. Biswajeet Pattanayak (2014),” Human Resource Management”, 5th Edition, Prentice Hall of
India, NewDelhi
3. Gary Dessler and Biju Varkkey, Human Resource Management, 14th Edition, Pearson
Education Limited, 2015.
4. David A. Decenzo, Stephen.P.Robbins, and Susan L. Verhulst, Human Resource
Management, Wiley, International Student Edition, 11th Edition, 2014.
5. Wayne Cascio, Managing Human Resource, McGraw Hill, 2015.

CO / PO Mapping:

Mapping of Course Outcomes with Programme Outcomes:

(1/2/3 indicates strength of correlation) 3-Strong, 2-Medium , 1-Weak
Course Programme Outcomes (POs)
outcome
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2
CO1 2 2 2 2
CO2 2 3 2
CO3 3 3 2 2 3 3 3
CO4 3 2 3 3 3
CO5 2 1
 BA23206 BUSINESS ANALYTICS 3 0 0 3

COURSE OBJECTIVES
To enable the students to

 use business analytics for decision making

 apply the appropriate analytics and generate solutions
 analyse the business situation using analytics.
 get knowledge about driven models in analytics
 demonstrate the optimization techniques

UNIT I INTRODUCTION 9
Business Analytics - Terminologies, Process, Importance, Relationship with Organisational Decision
Making, Business Analytics for Competitive Advantage.

UNIT II MANAGING RESOURCES FOR BUSINESS ANALYTICS 9

Managing BA Personnel, Data and Technology. Organizational Structures aligning Business Analytics.
Managing Information policy, data quality and change in Business Analytics

UNIT III DESCRIPTIVE ANALYTICS 9

Introduction to Descriptive analytics - Visualising and Exploring Data - Descriptive Statistics -
Samplingand Estimation - Probability Distribution for Descriptive Analytics - Analysis of Descriptive
analytics

UNIT IV PREDICTIVE ANALYTICS 9

Introduction to Predictive analytics - Logic and Data Driven Models - Predictive Analysis Modeling
andprocedure - Data Mining for Predictive analytics. Analysis of Predictive analytics
UNIT V PRESCRITIVE ANALYTICS 9

Introduction to Prescriptive analytics - Prescriptive Modeling - Non Linear Optimization –

Demonstrating Business Performance Improvement.

TOTAL PERIODS 45
COURSE OUTCOMES
At the end of this course, students will be able to

 understand the role of business analytics in decision making

 identify the appropriate tool for the analytics scenario
 apply the descriptive analytics tools and generate solutions
 understanding of predictive analytics and applications
 understand the role of business analytics in decision making
REFERENCES

1. Marc J. Schniederjans, Dara G. Schniederjans and Christopher M. Starkey, " Business

Analytics Principles, Concepts, and Applications - What, Why, and How" , Pearson Ed, 2014

2. Christian Albright S and Wayne L. Winston, "Business Analytics - Data Analysis and Decision
Making" , Fifth edition, Cengage Learning, 2015.

3. James R. Evans, "Business Analytics - Methods, Models and Decisions", Pearson Ed, 2012.

CO / PO Mapping:

Mapping of Course Outcomes with Programme Outcomes:

(1/2/3 indicates strength of correlation) 3-Strong, 2-Medium , 1-Weak
Course Programme Outcomes (POs)
outcome
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2
CO1 3 3 3 2 3
CO2 3 3 2 2 3
CO3 3 2 3 2 3 3
CO4 2 3 2 2 3 3
CO5 2 3 3 3
BA23206 BUSINESS RESEARCH METHODS 4 0 0 4

COURSE OBJECTIVES
To enable the students to

 discuss about the basic concepts in research.

 understand the criteria involved in research design.

 describe the methods of data collection and sampling techniques.

 learn the various statistical tools used in analysis and interpretation of data.

 prepare research reports.

UNIT I INTRODUCTION 12

Business Research - Objectives – Types of research – Research Process - Criteria of good

research–Problem definition and Objective Formulation – Developing hypothesis - Research in
an evolutionary perspective - the role of theory in research.

UNIT II RESEARCH DESIGN AND MEASUREMENT 12

Research Design – Concepts – Types of Research design – Variables in Research - Measurement

scales – Scaling Techniques – Test of Validity – Test of reliability.

UNIT III DATA COLLECTION 12

Types of data – Primary and secondary data – Methods of primary data collection – Construction of
questionnaire- Validation of questionnaire – Construction of questionnaire and instrument - sampling
plan – sample size – determination of optimal sample size – sampling techniques – Probability and
Non-probability sampling methods.
UNIT IV ANALYSIS AND INTERPRETATION 12

Statistical techniques – Chi-square test – Correlation and Regression – ANOVA- MANOVA –

Factor analysis – Discriminant analysis –Interpretation: Meaning of interpretation – techniques –
precautions.
UNIT V REPORT DESIGN AND ETHICS IN BUSINESS RESEARCH 12

Research report –Types – Contents of report – need for executive summary – chapterization –
contents of chapter –report writing – the role of audience – readability – comprehension – tone –
final proof – report format – title of thereport – ethics in research – Ethics in research – Subjectivity
and Objectivity in research.

TOTAL PERIODS 60
COURSE OUTCOMES
At the end of this course, students will be able to

 become familiar with the basic concepts in research

 formulate research design and device a suitable sampling plan for data collection

 understand the methods of data collection and sampling techniques

 analyse data using appropriate statistical tools

 develop research reports

REFERENCES

1. C.R. Kothari and Gaurav Garg (2019), “Research Methodology: Methods and
Techniques”, 4th Edition,

2. Wiliam G Zikmund (2016), “Business Research Methods with Coursemate”, Cengage

Learning.
3. Cooper, Schinder and Sharma J.K (2017), “Business Research Methods”,
11th Edition, McGraw HillEducation, New Delhi.

4. Uma Sekaran and Roger Bougie (2018), “Research Methods for Business: A Skill
Building Approach”, 7thEdition, Wiley.

5. Rajendra Nargundkar (2017), “Marketing Research: Text and Cases”, 3rd Edition,
McGraw Hill Education, NewDelhi.

6. Emma Bell and Alan Bryman (2019), “Business Research Methods”, 5th Edition, Oxford
University.

CO / PO Mapping:
Mapping of Course Outcomes with Programme Outcomes:
(1/2/3 indicates strength of correlation) 3-Strong, 2-Medium , 1-Weak
Course Programme Outcomes (POs)
outcome
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2
CO1 2 3

CO2 2 3 3 3 3

CO3 2 3 2 2 3 2 2

CO4 3 3 2 3 3 3 3

CO5 3 1 2
BA23207 EVENT MANAGEMENT 3 0 0 3

COURSE OBJECTIVES
To enable the students to

 provide an introduction to the principles of event management.

 impart knowledge on the various events

 understand how the events can be organized successfully.

 describe the logistics evaluations

 inculcate knowledge in safety measures

UNIT I EVENT CONTEXT 9

History and Evolution – Types of events – MICE – Types of Meeting, Trade Shows, Conventions,
Exhibitions- Structure of event industry – Event Management as a profession – Perspectives on
event : Government, Corporate and Community – Code of Ethics

UNIT II EVENT PLANNING AND LEGAL ISSUES 9

Conceptualizing the event – Host, sponsor, Media, Guest, Participants , Spectators – Crew – Design of
concept – Theme and content development – Visualization – Event objectives – Initial planning –
Budgeting – Event design and budget checklist – Preparation of functional sheets – Timing – Contracts
and Agreements – Insurance, Regulation, Licence and Permits – Negotiation.
UNIT III EVENT MARKETING 9
Role of Strategic Marketing Planning - Pricing – Marketing Communication Methods and budget –
Elements of marketing communication – Managing Marketing Communication – Role of Internet –
Sponsorship – Event sponsorship – Strategy – Managing Sponsorships – Measuring and Evaluating
Sponsorship
UNIT IV EVENT OPERATION 9
Site Selection – Types of location – Venue Requirements – Room, Stage, Audi-Visual, Lighting,
Performers, Decors, Caterer, Photography and Videography – Protocols – Guest list – Guest
demographics – Children at event – Invitation – Media – Freelance Event Operation – Road show -
Food and Beverage –Entertainment – Event Logistics – Supply of facilities – Onsite logistics – Control
of event logistics - Evaluation and Logistics.
UNIT V SAFETY AND EVENT EVALUATION 9
Risk assessment – Safety officer, Medical Manager – Venue, Structural safety – Food safety –
Occupational safety – Fire Prevention – Sanitary facilities – Vehicle traffic – Waste Management. Event
Impact – Event Evaluation Process – Service Quality - Customer Satisfaction.

TOTAL PERIODS 45
COURSE OUTCOMES
At the end of this course, students will be able to

 learn about structure and code of ethics of events

 explore and getting to know about event planning and regulations

 understand about event marketing, planning and strategies

 enhance professional skills in event management

 analyze the safety measure of event management

REFERENCES

1. Lynn Van Der Wagen, Event Management for Tourism, Cultural Business and
Sporting Events, 4 thEdition,Pearson Publication 2014.

2. Lynn Van Der Wagen, and Brenda R. Carlos ,Sucessful Event Management.
3. Judy Allen, Event Planning 2nd Edition, Wiley and Sons, Canada, 2014.
4. G.A.J. Bowdin, Events Management ,Elseiver Butterworth
5. Shannon Kilkenny, The complete guide to successful event planning.

CO / PO Mapping:
Mapping of Course Outcomes with Programme Outcomes:
(1/2/3 indicates strength of correlation) 3-Strong, 2-Medium , 1-Weak
Course Programme Outcomes (POs)
outcome
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2
CO1 2 3

CO2 2 3 3 3 3

CO3 2 3 2 2 3 2 2

CO4 3 3 2 3 3 3 3

CO5 3 1 2
BA23208 DATA MODELLING FOR BUSINESS LABORATORY 0 0 2 1

COURSE OBJECTIVES
To enable the students to

 to have hands-on experience on data analysis for business modeling.

 discuss the application of data base management system.

 inculate the knowledge of forecasting and analytical tools

 learn the need of system analysis and design.

CONTENT OF THE COURSE

1. Descriptive Statistics
2. Parametric Tests
3. Non- Parametric Tests
4. Correlation and Regression
5. Forecasting
6. Portfolio Selection
7. Risk Analysis and Sensitivity Analysis
8. Revenue Management
9. Transportation and Assignment
10. Networking models
TOTAL PERIODS 30

COURSE OUTCOMES
At the end of this course, students will be able to

 deep knowledge about the nature of data and conducting hypothesis testing using various
data analysis techniques

 facilitates to identify the relationship between variables using data analytical tools

 provides understanding about forecasting in real time business world using analytical tools

 ability to conduct risk and sensitivity analysis and portfolio selection based on business data
CO / PO Mapping:
Mapping of Course Outcomes with Programme Outcomes:
(1/2/3 indicates strength of correlation) 3-Strong, 2-Medium , 1-Weak
Course Programme Outcomes (POs)
outcome
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2
CO1 2 3

CO2 2 3 3 3 3

CO3 2 3 2 2 3 2 2

CO4 3 3 2 3 3 3 3

CO5 3 1 2
BA23209 COMMUNITY ENGAGEMENT ACTIVITIES LABORATORY 0 0 2 1

COURSE OBJECTIVES
To enable the students to

 interact with local communities to understand their problems and prospects.

 know social issues and generate feasible solutions.

 exhibit knowledge in community development.

 inculcate the quality of sensitivity towards social problems.

 develop skills of converting social issues in to business opportunities.

LIST OF EXPERIMENTS

1. Campaign on cleanliness among the students in local schools.

2. Depletion of water resource and campaign on preserving water resources.
3. Women Entrepreneurship Education among selective SHGs in Namakkal District.
4. Education on health issues and ideal economic solutions.
5. Traffic rules and safety awareness.
6. Awareness about e-learning.
7. Strength of Indian villages.
8. Importance of Ethics and Values.
9. Being responsible citizens.
10. Awareness on ill-effects of Mobile usage.
TOTAL PERIODS 30
COURSE OUTCOMES
At the end of this course, students will be able to

 knowledge on social issues.

 sensitivity towards social problems.

 generate economical solution for social problems.

 knowledge on event management.

 associate with various social bodies

CO / PO Mapping:
Mapping of Course Outcomes with Programme Outcomes:
(1/2/3 indicates strength of correlation) 3-Strong, 2-Medium , 1-Weak
Course Programme Outcomes (POs)
outcome
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2
CO1 2 3

CO2 2 3 3 3 3

CO3 2 3 2 2 3 2 2

CO4 3 3 2 3 3 3 3

CO5 3 1 2