Project GA
Project GA
School of Commerce
Prepared by:
May, 2020
III. Proposals involving other supplies but involves less physical contacts- we know the
Covid-19 is highly contagious, so physical contact has to be avoided, if we have some
proposals involving no or minimal physical contacts that are also practical. For e.g.
online shopping (e-commerce), online teaching etc.
Marketing plans use strategies to drive more circulation, convert sales, increase engagement,
and build relationships with customers. At the end, they either meet company goals or don’t.
To meet or better yet, exceed those goals, implement the principles of SWOT into marketing
plan. By determining the strengths, weaknesses, opportunities and threats in the business, we
will have a greater understanding of our company’s pain points, customer needs, and how to
market more effectively. A marketing plan addresses where the company is financially and
also keeping track of customer acquisition. With this information, specific marketing goals
can be set. But by using SWOT, we can go deeper in this stage to get a better understanding
of which goals to set, why, and how.
What are the strengths either reported through analysis or feedback given by
existing customers? What sales model has been bringing in consistent sales or
customers? These are your strengths.
What weaknesses exist that can be changed into strengths?
Opportunities are often external, such as a growing markets or collaborations.
Opportunities can be exploited to achieve the goal if used correctly.
Threats, also external, can make or break a marketing plan. Are customers migrating
from one online channel to another? Any changing laws or state tax increases? These
are threats to the business.
3. A firm that manufactures and sells medical devices (other than mechanical ventilators)
plans to produce and sell mechanical ventilators
SWOT analysis
Strength
o Strong financial position
o Existing qualified workforce
o Strong management
o Expandability
o Convenient level of accessibility
Weakness
o Low utilizations of risk capital to financing
o A lack of strong linkage between industries and academies
o Support system from research and development not available
Opportunities
o New business models
o New treatment centers
o Consumer driven influence
o An increasing demand of mechanical ventilators due to COVID-19
o An increasing annual growth of science and research expenditures
Threats
o Excessive dependency of consumers on imports
o Cost of material and manufacturing
o Competition from foreign markets
o Inconsistency of Tax and LC policies
o Poor development of academic knowhow is not well developed in this sector
Marketing Strategy
Medical device manufacturer and seller firm’s target will be on Hospitals, clinics and medical
device distributors in Ethiopia. For this there will be advertising in different forms like
newspaper, TV, radio, press releases, trade shows, product demonstrations, event marketing
Online advertising, social media Online and sales joint marketing with other companies.
In order to reach these targets the company will use different mechanisms. Developing Strong
brand name is its main concern that gets to the heart of the situations and frustrations of its most
common target customers. At the present time, the most important issue is COVID-19 and the
company provides intelligent ventilations solutions for all patients. The brand name will display
knowledge, trust, and reliability. In addition to this there will be advertising in different forms
like newspaper, TV and Radio.
i. An Audit firm (that renders auditing services) plans to start IFRS Consulting
services.
SWOT analysis
Strength
o High expertise power in the sector
o Skilled workforce
Weakness
Opportunity
Threats
o Lower profitability
o Cheaper technology
o Economic slowdown
Marketing Strategy
Consultant target will be on small, medium and large sized which could be new and
existing businesses in Addis Ababa. Then, there will be advertising in different forms like
developing a brochure to be distributed to lending institutions and potentials as well as
prospected customers, becoming an active member in business associations, networking with
the business community. Furthermore, the expectation is that, seminars and workshops will be
used to promote the other consulting services for instance different attendants might be able to
pick up the corporate brochure and ask any questions regarding the services provided. It is
expected that the corporate brochure will outline consultant’s services and payment
arrangement. It will also highlight the past experience and level of expertise of the owners.
The brochures will be distributed at workshops and seminars, to lending institutions,
associations, key business leaders, and to potential clients, government/public offices.
Within the next three years, it expects to develop an internet website which wills highlight key
services, level of expertise and fee arrangement, even though it is not an issue at this
moment. Owners will join local unions and associations to keep up contacts in the business
community as well as to stay well informed about the business issues that are important to
local businesses with regard to new policies issued and any information rendered by
government side or other international institutions too.
3. Identify two project ideas (Projects with no profit motive) which you can undertake.
Project One: Sign language teaching program
i. Sources of identifying the project.
The source of identifying this project is by identifying unfulfilled psychological needs.
Psychological needs are:
The need for attachment
The need for orientation and control
The need for self-esteem enhancement
The need for increasing pleasure and avoiding pain
One of our group member’s childhood friend is deaf and he is suffering disability in different
ways especially he is unemployed because of this his self-esteem is decreasing and we are
intended to solve this problem.
ii. Stakeholder analysis of the project.
Suppliers Trainee
Trainer
iii. Project concept note for the project.
According to WHO’s report Around 466 million people worldwide have disabling hearing loss,
and 34 million of these are children. And it is estimated that by 2050 over 900 million people
will have disabling hearing loss. One of the main impacts of hearing loss is on the individual’s
ability to communicate with others. Spoken language development is often delayed in children
with unaddressed hearing loss. Unaddressed hearing loss and ear diseases such as otitis media
can have a significantly adverse effect on the academic performance of children. They often have
increased rates of grade failure and greater need for education assistance. Accesses to suitable
accommodations are important for optimal learning experiences but are not always available.
Exclusion from communication can have a significant impact on everyday life, causing feelings
of loneliness, isolation, and frustration, particularly among older people with hearing loss. WHO
estimates that unaddressed hearing loss poses an annual global cost of US$ 750 billion. This
includes health sector costs (excluding the cost of hearing devices), costs of educational support,
loss of productivity, and societal costs.
In developing countries, children with hearing loss and deafness rarely receive any schooling.
Adults with hearing loss also have a much higher unemployment rate. Among those who are
employed, a higher percentage of people with hearing loss are in the lower grades of
employment compared with the general workforce.
Improving access to education and vocational rehabilitation services, and raising awareness
especially among employers about the needs of people with hearing loss, will decrease
unemployment rates for people with hearing loss.
Objective
The objective of this project is to preserve, protect and promote the civil, human and linguistic
rights of deaf and hardship of hearing people in Ethiopia.
Output
The first activity of this project is assigning trainers’. Then trainees will be recruited and grouped
then suitable time and place for trainees will be settled according to the groups.
Art schools
Art teachers can teach their disables students in sign language because of this the disabled
students can get access to education according to their wants.
Selected Institutions
As addressed in the background unemployment is increased because of the disabled
peoples are unable to communicate with others. This project will have a positive impact
for both employers and the disables. The institutions can have competent, concerned,
productive and committed employees, and also having goodwill.
The disabled Families
It makes their life easier because they can communicate without misunderstanding.
Service sectors like, cafe & restaurants
The service sectors can get disabled customers.
Health facilities
Communication is vital for health centres and having skilled staffs with sign language
can help to handle their clients.
Goal Number of trainees Volunteer 0 92 Trainees enrolment records Monthly Project Monthly enrolment
manager report
Outcomes Understand and describe Sum of all Average Average score- Post Proficiency test in Weekly Trainer Weekly trainers
how signs are modified trainees Pre- score-30 60 communication with deaf report
through inflection (e.g., proficiency peoples (Engage in group
different types of tests score in conversation and exchange
modifiers). communicati information and opinions
on using sign about other disciplines)
language
divided by
the total
number of
trainees
Outputs Number of trainees who Total number 0 92 Attendance records End of every period Trainer Training review
completed the training of trainees report
program who were
present on
both the first
and last day
of the
training
program
Budget
Expenses Quantity Amount Total
Salary for trainers 5 7000 35,000.00
Salary for program organizer 1 8500 8500.00
Rent 1 3000 3000.00
Equipment(chairs, tables) - 25,000 25,000.00
Supplies - 5000 5000.00
Transport allowance for trainees 92 20 x 5 x 4 x 6 220,800.00
Coffee and lunch 98 50 x 5 x 4 x 6 588,000.00
885,300.00
The numbers of street dwellers have increased in recent years in urban cities of Ethiopia.
According to the report on Progress in Implementing the World Fit for Children Plan of Action
in Ethiopia in 2005, it was estimated that there were a total of 4,885,337 orphans aged 0-17
years. Life on the streets of the capital is continuously tough, even for those who earn enough
each day to afford a bed in similar quarters elsewhere. School is impossible without a city ID
card, begging is stigmatized, and police violence is commonplace. Young boys living on the
streets show troubling tendencies of being violent towards girls and other peoples. Girls usually
end up in domestic service, where sexual abuse is widespread. The US state
department’s 2016 Trafficking in Persons report found that girls as young as eight were working
in brothels around Addis Ababa’s central market. About 80% of girls who come to Retrace
report sexual abuse, though it adds that a rising number of boys are reporting it too. Many
contract hepatitis B, a liver infection that can be transmitted through sex.
Young street dweller faces many Psycho-social challenges such as lack of shelter, poor
sanitation, substance abuse, depression, discrimination and mental health problems, living in the
streets are often homeless, hungry and abused, have very low self-esteem and find it hard to
develop positive relationships with peers or adults and some measures need to be implemented in
order to help street children.
Recently, Ethiopia’s Prime Minister Abiy Ahmed, who came to power, recognized this social ill
and called for a Diaspora Trust Fund, which was established in July to collect financial
contributions from Ethiopians and foreigners of Ethiopian origin living abroad. More than three
million Ethiopians live in foreign lands, including a million in the United States. But there are so
many street young dwellers in Addis Ababa especially around Legehare. So this project is
intended to help the young’s as well as the government by training some skills so they can live
properly.
Objective
Street Children Project to support children and young adults on the street with the aim of
motivating them to build up a more stable future, through rehabilitation programs, access in basic
education, support in skill training and family reintegration. The project aims at improving the
health, welfare and quality of life of street children.
Output
The first activity of this project is assigning psychiatrists and trainers’. After these trainees will
be recruited based on their age (15-25). The next activity will be providing health care needs for
street children and helping some children who suffer from drug addiction and other mental
sickness. After this Vocational/Skill training and formal education will be given to them. Skill
training includes automotive industry/ garage, Wood work, Parking, Car washing and Gardening.
Finally a job/income generating will be facilitated to them.
Government: the government has started consulting with NGOs to help street dwellers and this
project can help the government in order to accomplish its plan towards street dwellers.
Social: peaceful social living.
Goal Taken from The project capacity is limited in 50 0 50 Trainees result records Monthly Project Monthly
AALSAB
Outcomes Attitudinal Sum of all test scores for all trainees 0 50 Proficiency test Monthly Psychiatrist Monthly
Outcomes Skill capacity in Sum of all test scores for all trainees 0 10 Proficiency test Every weeks Trainer Weekly trainers
Outcomes Skill capacity in Sum of all test scores for all trainees 0 10 Proficiency test Every weeks Trainer Weekly trainers
Outcomes Skill capacity in Sum of all test scores for all trainees 0 10
Parking in the project divided by the total
number of trainees in the project
Outcomes Skill capacity in Sum of all test scores for all trainees 0 10 Proficiency test Every weeks Trainer Weekly trainers
Outcomes Skill capacity in Sum of all test scores for all trainees 0 10 Proficiency test Every weeks Trainer Weekly trainers
4.
I. WAAC
Cost of debt = 14% x (1-tax)
= 14 % x (1-30%)
= 9.8%
Cost of equity = R f + beta x (R m –R f)
= 4% + 1.5 x (16%-4%)
= 22%
WACC = W equity x R equity + W debt x R debt
=60% x 9.8% + 40% x 22%
= 14.68%
II. Investment Cost = Fences + Office building + Hives + Prep cost + Production
Equipment + Office equipment
= 1,500,000+1,200,000+2,040,000 + 520,000 +360,000
= 5,620,000
(Hive+ preparation cost=600 x 3000+ 240,000= 2,040,000)
III. Relevant cash inflows are
Revenue= Income Honey+ Income Byproduct
Salvage Value= Hive salvage value+ Product equipment salvage value
Working Cash flow release= WCyr5 – WCyr6
The figures are modeled in the table below
IV. Relevant Cash outflows are
Investment= Fences + Office building + Hives + Prep cost + Production Equipment +
Office equipment
Expenses other than Rent= Total expense - Rent
Rent
Change in WC (yr1=0- yr1WC, yr2= yr2WC- yr1WC, yr3= yr3WC- yr2WC,
yr4=yr4WC, yr5= yr5WC- yr4WC, yr6= yr6WC- yr5WC)
Tax= -1(Tax)
The figures are modeled in the table below
0 1 2 3 4 5 6
Cash Inflows
Investment (5,620,000)
Net Cash Out Flows (8,391,000) (26,505,300) (27,369,300) (28,629,300) (31,603,260) (32,939,868) (33,628,799)
Net Cash Flows (8,391,000) 4,454,700 6,470,700 8,810,700 9,839,940 12,958,692 19,573,865
Discount Cash Flows (8,391,000) 3,884,461 4,920,122 5,841,809 5,689,076 6,533,152 8,604,992
*WC= cash balance of Br150, 000 per month+ (Raw materials inventory of 30 days + Cleaning
Supplies of 3 months)
WC yr1-3= 150,000+ (30 x 2 x 600 x 50) + 7000 x 3
WC yr4-6= 150,000+ (30 x 2 x 600 x 55) + 7000 x 3
v. Projected Income Statement
Income Honey Yr1= 12,000 x 12 x 200
Yr2= yr1 x 1.1
Yr3= yr2 x 1.1
Yr4= yr3 x 1.1
Yr5= yr4 x 1.1
Yr6= yr5 x 1.1
Income Byproduct Yr1& 2=6000 x 12 x 30
Yr3= Yr2 x 1.2
Yr4= Yr3 x 1.2
Yr5= Yr4 x 1.2
Yr6= Yr5 x 1.2
Salary expenseYr1-Yr3= 25 x 12 x 7000
Yr4-Yr6= 25 x 12 x 9000
COGS Yr1-Yr3= 2 x 600 x 365 x 50
COGS Yr4- Yr6= 2 x 600 x 365 x 55
Cleaning supplies Yr1-6= 7000 x 12
Depreciation Yr1-6= Net investment- salvage value =5,620,000-190,000= 905,000
Estimated useful life 6
Profit before Tax= EBIT- Depreciation
Tax= PBT x 30%
Profit after Tax= PBT – Tax
E4A PLC
Income statement
2013 2014 2015 2016 2017 2018
Revenue
Income honey 28,800,000 31,680,000 34,848,000 38,332800 42,166,080 46,382,688
Income byproduct 2,160,000 2,160,000 2,592,000 3,110,400 3,732,480 4,478,976
Expense
Rent (800,000) (800,000) (800,000) (800,000) (800,000) (800,000)
Salary expense (2,100,000) (2,100,000) (2,100,000) (2,700,000) (2,700,000) (2,700,000)
COGS (21,900,000) (21,900,000) (21,900,000) (24,090,000) (24,090,000) (24,090,000)
Cleaning supplies (84,000) (84,000) (84,000) (84,000) (84,000) (84,000)
Other expenses (100,000) (100,000) (100,000) (100,000) (100,000) (100,000)
Total expenses (24,984,000) (24,984,000) (24,984,000) (27,774,000) (27,774,000) (27,774,000)
EBIT 5,976,000 8,856,000 12,456,000 13,669,200 18,124,560 23,087,664
Depreciation (905,0000) (905,0000) (905,0000) (905,0000) (905,0000) (905,0000)
Profit Before Tax 5,071,000 7,951,000 11,551,000 12,764,200 17,219,560 22,182,664
TAX (1,521,300) (2,385,300) (3,465,300) (3,829,260) (5,165,868) (6,654,799)
Profit After Tax 3,549,700 5,565,700 8,085,700 8,934,940 12,053,692 15,527,865
Net Cash Out Flows (8,391,000) (26,505,300) (27,369,300) (28,629,300) (31,603,260) (32,939,868) (33,628,799)
Net Cash Flows 8,391,000 4,454,700 6,470,700 8,810,700 9,839,940 12,958,692 19,573,865
vii. The project is feasible because its passes all the criteria as described below
a. Payback period = 2ys, hence the money is returned with 2yrs
Year 0 1 2 3 4 5 6
Net cash flows (8,391,000) 4,454,700 6,470,700 8,810,700 9,839,940 12,958,692 19, 573,865
Cumulative net (8,391,000) (3,936,300) 2,534,400 11,345,100 21,185,040 34,143,732 53,717,597
cash flows
year Net Cash Present Value Present Value Present Value Present Value
Flows(CF) 65% 75% 78% 79%
0 (8,391,000) (8,391,000) (8,391,000) (8,391,000) (8,391,000)
1 4,454,700 2,699,818.182 2,545,542.857 2,502,640.449 2,488,659.218
2 6,470,700 2,376,749.311 2,112,881.633 2,042,261.078 2,019,506.258
3 8,810,700 1,961,365.723 1,643,979.009 1,562,249.546 1,536,212.594
4 9,839,940 1,327,567.688 1,049,156.451 980,194.9057 958,473.9776
5 12,958,692 1,059,598.773 789,534.1589 725,205.612 705,173.5478
6 19, 573,865 970,002.6559 681,472.4395 615,398.7005 595,056.7731
NPV 2,004,102.333 431,566.5484 36,950.29119 -87,917.63152
year Net Cash Flows Present Value Factor. Discounted cash flow. Cumulative discounted
(CF) PV=1/(1+i)n CF*PV cash flow
0 (8,391,000) 1 (8,391,000) (8,391,000)
1 4,454,700 0.871991628 3,884,461 (4,506,539)
2 6,470,700 0.7603694 4,920,122 413,583
3 8,810,700 0.663035752 5,841,809 6,255,392
4 9,839,940 0.578161625 5,689,076 11,944,468
5 12,958,692 0.504152097 6,533,152 18,477,620
6 19, 573,865 0.439616408 8,604,992 27,082,612
= 1+ 4,506,539/4,920,122
= 1+ 0.9159
= 1.9 year
References
https://www.aa.com.tr/en/africa/ethiopia-glue-addicts-on-streets-beg-to-survive/1296565
https://www.unicef.org/worldfitforchildren/files/Ethiopia_WFFC5_Report.pdf
https://www.iyfnet.org/sites/default/files/WW_Street_Children_0.pdf
https://www.unicef.org/evaldatabase/files/ETH_2000_800.pdf
https://www.productplan.com/glossary/stakeholder-analysis/
https://www.productplan.com/glossary/stakeholder-analysis/
https://www.youtube.com/watch?v=BkUCcJwwvAQ
https://www.researchgate.net/publication/
305768566_IMPLEMENTATION_OF_PROJECT_MONITORING_AND_EVALUATION_TO
_IMPROVE_PROJECT_EFFECTIVENESS_AND_EFFICIENCY
https://simplicable.com/new/project-concept