RESEARCH CONTENT FOR

SOCIAL ADVOCACY IN
DEVELOPING AN ICT
PROJECT
Empowerment Technologies
Quarter II
Week 2

Presented by: Annalyn G. Torio

Cavite Science Integrated School
LEARNING COMPETENCY:

Analyze how target or intended

users and audiences are expected
to respond to the proposed ICT
Project for Social Change on the
basis of content, value, and user
experience.
OBJECTIVES:

1. expound social change and its

importance;
2. explain how to gather research content and
audience profiling;
3. understand the steps on how to create an
infographic;
4. create and share own made infographics;
and
5. create a short survey using Google Form.
 BACKGROUND
Information and Communication
Technology (ICT) has been a great help
in the development of information age.
It played a big part on the innovation
and integration of different
technologies that brought social
changes.
 BACKGROUND

WHAT IS SOCIAL CHANGE?

is defined as the alteration of
mechanisms characterized by changes
in cultural symbols, rules of behavior,
social organizations or value systems.
(Encyclopedia Britannica).
 Activity 1 ( Week 2)
Directions: Based on the previous lesson,
Answer the following:
In your own perspective, give a local or
regional issue that can be solved using
Social Advocacy as ICT Project such as in
creation of a Concept Paper.
 Activity 2 ( Week 2)
Using your research skills, search for an
Infographic on
https://search.creativecommons.org/ or any
web search engine platform that discusses
about a local or regional cause or issue. This
issue must be related to your specific
professional tracks, then answer the following
questions on a separate paper:
 Activity 2 ( Week 2)
Title of the Infographic:
URL Link:
Uploader:
Date Uploaded:
 Activity 2 ( Week 2)
Title of the Infographic:
URL Link:
Uploader:
Date Uploaded:
 Activity 2 ( Week 2)
1. What was the Infographic all about?
2. What have you observed on the
content of the infographic?
3. What makes your chosen
infographics interesting and stand
out among others?
 SOCIAL ADVOCACY

Advocacy
as defined by Merriam-Webster is the act of
supporting a cause or proposal: the act or
process of advocating.
In terms of ICT usage,
which site is mostly
used by the people
today ?
ICT Projects range from
community improvement
to larger economic
development.
The following are the steps on how to make your own ICT
Project through Social Advocacy:

Research for Content

Audience Profiling
Infographics
 Research for Content
Research –
creation of new knowledge
use of existing knowledge in a new and
creative way so as to generate new concepts,
methodologies and understandings.
This could include synthesis and analysis of
previous research to the extent that it leads
to new and creative outcomes.
Research skills
are our ability to find an answer to a question
or a solution to a problem.
include the ability to gather information*
about the topic.
*We have to review that information, analyze
and interpret the information in a manner that
brings us to a solution.
 Audience Profiling
is the process of defining
exactly who your target
audience is by unifying and
analyzing their behaviors across
multiple platforms and
touchpoints. (Steve Klin, 2018).
Things to consider in audience profiling

 Demographics
 Psychographics
Things to consider in audience profiling

 DEMOGRAPHICS
is one of the methods in audience profiling
that defines not only the population of your
audience but also the work that they do. It
also tells where they live, their gender, age,
income level, religion, ethnicity, education
level, and knowledge level.
Things to consider in audience profiling

PSYCHOGRAPHICS
is the classification of people
according to their personal
characteristics, lifestyle, attitudes,
social class, aspirations, values,
tastes, activities and interests and
other psychological criteria.
 Infographics
According to the Oxford English
Dictionary, an infographic (or
information graphic) is “a visual
representation of information or
data”.
 Steps in Making your Infographics
1. Outline The Goals Of Your Infographic
2. Collect Data For Your Infographic
3. Visualize The Data In Your Infographic
4. Layout The Elements Of Your
Infographic Design
5. Add Style To Your Infographic Design
 Steps in Making your Infographics
1. Outline The Goals Of Your Infographic
(Why are you making this Infographic?)
This is the hardest part which talks
about on what should your infographic
be about? What is the core message
you want to deliver and how you will
deliver it?
 Steps in Making your Infographics
1. Outline The Goals Of Your Infographic
use a question pyramid to take that burning problem and turn
it into 3-5 actionable questions to tackle in your infographic.
 Steps in Making your Infographics
1. Outline The Goals Of Your Infographic
2. Collect Data For Your Infographic
3. Visualize The Data In Your Infographic
4. Layout The Elements Of Your
Infographic Design
5. Add Style To Your Infographic Design
 Steps in Making your Infographics
2. Collect Data For Your Infographic
What should you present?
After knowing what your Infographic is all
about, now you have to gather data of
your chosen topic.
 Steps in Making your Infographics
2. Collect Data For Your Infographic
These are the two different styles and
approaches you can use on gathering and
collecting your data:
Self-made data
Data sources
 Steps in Making your Infographics
1. Outline The Goals Of Your Infographic
2. Collect Data For Your Infographic
3. Visualize The Data In Your Infographic
4. Layout The Elements Of Your
Infographic Design
5. Add Style To Your Infographic Design
 Steps in Making your Infographics
3. Visualize The Data In Your Infographic
(Decide how to present data visually.)
 Steps in Making your Infographics
3. Visualize The Data In Your Infographic

Visualizing your data is about choosing the

type of infographic you want to use. There
are different types of infographics as
shown:
 Steps in Making your Infographics
3. Visualize The Data In Your Infographic
a. Statistical Infographics – shows a
summary or overview of data with one
or more graphs, tables or lists.
b. Timeline Infographics (time-oriented) –
shows progress of information over a
chronological time period.
 Steps in Making your Infographics
3. Visualize The Data In Your Infographic
c. Process Infographics – demonstrates a linear or
branching process as how to teach the workings of
an object or flow chart showing choices in a
decision process.
d. Informational Infographics – are most likely a
poster that summarizes topic with some extra bits
of information.
e. Geographic Infographics – displays data with a
location map.
 Steps in Making your Infographics
3. Visualize The Data In Your Infographic
f. Compare/Contrast Infographics –
illustrates notable similarities or
differences as a “this versus that”
infographic or as a table or simple list.
g. Hierarchical Infographics –
demonstrates a chart with levels.
 Steps in Making your Infographics
3. Visualize The Data In Your Infographic
h. Research-based Infographics – is similar to
the statistical infographic, but based on
research. It can be used to compare unlike
items with popular sets of data
i. Interactive Infographics – gives viewers the
control to modify the infographic and is web-
based
 Steps in Making your Infographics
1. Outline The Goals Of Your Infographic
2. Collect Data For Your Infographic
3. Visualize The Data In Your Infographic
4. Layout The Elements Of Your
Infographic Design
5. Add Style To Your Infographic Design
 Steps in Making your Infographics
4. Layout The Elements Of Your
Infographic Design
(All that’s left is layout and design)
 Steps in Making your Infographics
4. Layout The Elements Of Your
Infographic Design
(All that’s left is layout and design)
 Steps in Making your Infographics
4. Layout The Elements Of Your
Infographic Design
This step is all about placing them all
together into an attractive looking
infographic design.
 Steps in Making your Infographics
4. Layout The Elements Of Your
Infographic Design
 Steps in Making your Infographics
1. Outline The Goals Of Your Infographic
2. Collect Data For Your Infographic
3. Visualize The Data In Your Infographic
4. Layout The Elements Of Your
Infographic Design
5. Add Style To Your Infographic Design
 Steps in Making your Infographics
5. Add Style To Your Infographic Design

. (Value added content.)

 Steps in Making your Infographics
5. Add Style To Your Infographic Design

This is about putting your own style and

personal touch, just be creative in
combining text, shapes and images in your
most creative way.
 ACTIVITY 4 (WEEK 2)
Using your previous work on Module
14 – Concept Paper, convert your
chosen local or regional cause or issue
related to your specific professional
tracks into an Infographics that will
serve as your Social Advocacy. Upload
it in your Social Media accounts.
 ACTIVITY 4 (WEEK 2)
Here are some suggested third party online site (but
not limited to) that you can work on in creating your
infographics:
1. Canva
(https://www.canva.com/create/infographics/) – a
simple design platform that allows user to produce
amazing and professional looking graphic designs.
Canva offers various features to the users including a
simple dragand-drop functions and bunch of collection
of images, graphics, and fonts that you can choose
from the different templates on site.
 ACTIVITY 4 (WEEK 2)
Here are some suggested third party online
site (but not limited to) that you can work on
in creating your infographics:
2. Easelly (https://www.easel.ly/) - an online
web-based infographic maker platform used by
student, educators and businesses. Easel.ly is
a web tool that assists users on creation and
designs of infographics online giving users an
ease to create their graphics in simple and
intuitive experience
 ACTIVITY 4 (WEEK 2)
Here are some suggested third party online site
(but not limited to) that you can work on in
creating your infographics:
3. PicktoChart
(https://piktochart.com/formats/infographics/) -
a cloud-based application that allows users to
easily create infographics. Users can create
different interactive infographics, maps, charts,
videos and hyperlinks. Piktochart delivers various
icons, images, fonts, and other design tools.
 ACTIVITY 4 (WEEK 2)
Here are some suggested third party online
site (but not limited to) that you can work on
in creating your infographics:
4. Venngage (https://venngage.com/) - a
consistent online infographic design
application that empowers users to easily
create infographics, graphs, and charts.
Venngage also offers vast array of graphic
options such as clipart, icon, and
customizable templates and themes.
 ACTIVITY 4 (WEEK 2)
After the successful creation of your
infographics using your preferred
online/webbased or offline platform
editing tool, on a separate paper fill-
out this form:
 ACTIVITY 5 (WEEK 2)
Directions: Answer the following questions on a separate paper.
1. In your perspective, give one big issue or problem that we are facing
today in the cyber world that can be solved using Social Advocacy as
ICT Project, such as in creation of Infographics.
2. Do you think Social Advocacy through Infographics posted in Social
Media is an effective platform to reach more people and spread
awareness to relevant societal issues? Explain your answer.
3. As part of growing community of online user, a lot of netizens are
prone of becoming a victim in different cybercrimes everyday. In
applying of what you have learned from this module, what particular
thing you can do to influence and lessen the vulnerability of becoming
a victim from harsh people online?
PERFORMANCE TASK (Week 2)
Create a Social Media Page that will impact a social change through your own made
infographics and share it as a public published post. Invite your friends to like your
Page. Then fill-out the following questions on the below on a separate paper:
PERFORMANCE TASK (Week 2)
Create a Social Media Page that will impact a social change through your own made
infographics and share it as a public published post. Invite your friends to like your
Page. Then fill-out the following questions on the below on a separate paper:
PERFORMANCE TASK (Week 2)
After that, create a short online survey using Google Form. The
form should contain:
(1) the infographic you have made
(2) the questionnaire - the questions/ratings of your audiences
about your proposed ICT Project for Social Change on the basis
of content, value, and user experience. Make sure to set the
settings to public so anyone from your friends, relative, family,
neighbor and etc. can fill-out your online form. Next, analyze
their responses about how they perceive on your proposed ICT
project. Then, create a short conclusion or brief experience
report about on what the survey result ended up. Write your
answer on a separate paper.
-END-